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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
11

Entre o clima e a economia : enquadramentos discursivos sobre a Rio+20 nas revistas Veja, Isto É, Época e Carta Capital

Moraes, Cláudia Herte de January 2015 (has links)
Nesta pesquisa, observamos a construção e articulação dos discursos sobre o tema da mudança climática na cobertura da Rio+20, feitas pelas revistas Veja, Isto É, Época e Carta Capital. Com apoio das Teorias do Jornalismo e sob a perspectiva teórica-metodológica da Análise do Discurso de linha francesa, analisamos as regularidades e diferenças dos discursos. Entendemos que desde a seleção dos temas, das fontes, do enfoque da reportagem, há uma visão específica de cada publicação — o seu “enquadramento discursivo”, que se constitui no lugar do movimento discursivo sobre o acontecimento relatado, e que responde basicamente a questão: “o que está acontecendo aqui?”. Por outro lado, observamos que o discurso das revistas é derivado de uma formação discursiva hegemônica, de viés econômico, ancorado nos conceitos de modernização ecológica, desenvolvimento sustentável, pela percepção do risco e da incerteza da humanidade sobre seu futuro. Percebemos que a racionalidade dominante — econômica — busca encobrir a complexidade ambiental. Na análise, contudo, identificamos alguns deslizamentos de sentido, oriundos de uma formação discursiva emergente, de viés ambiental. No discurso jornalístico, há a confluência de poderes, circunstâncias e construções que explicam porque as notícias são como são. Como o discurso é um processo dinâmico com sentidos em disputa, abre-se a possibilidade de pensarmos por que as notícias não são diferentes, outras, plurais? Ao propor um novo lugar para as notícias, evidencia-se a contribuição essencial dos pressupostos do Jornalismo Ambiental, seu papel questionador dos caminhos possíveis em relação ao meio ambiente, seu compromisso com o saber ambiental e com a construção da cidadania. / In this research, we observe the construction and articulation of discourse on the topic of climate change in the coverage of Rio + 20, made by Veja, Isto É, Época e Carta Capital. With the support of Journalism Theories and under the theoreticalmethodological perspective of Analysis of Discourse of line french, we analyze the regularities and differences of discourses. We understand that since the selection of themes, the sources, the focus of the report, there is a specific view of each publication — his "discursive framework", which is in place of the discursive movement on the reported event, and that basically answers the question "what's going on here?". On the other hand, we observed that the discourse of magazines is derived from a hegemonic discursive formation, economic bias, anchored in the concepts of ecological modernization, sustainable development, the perception of risk and of uncertainty humanity about their future. We realized that the dominant rationality — economic — search cover up the environmental complexity. In the analysis, however, identified some sense of landslides, coming from an emerging discursive formation, environmental bias. In the journalistic discourse, there is a confluence of powers, conditions and structures that explain why the news are as they are. As the discourse is a dynamic process with meanings in dispute, opens the possibility of thinking why the news is no different, other, plural? In proposing a new place for news, highlights the essential contribution of the Environmental Journalism assumptions, his questioning role of the possible ways in relation to the environment, its commitment to environmental knowledge and the construction of citizenship.
12

Construção de opinião no texto informativo : adjetivos, advérbios e figuras de linguagem como estratégias discursivas em Veja, Épica, IstoÉ e Carta Capital

Santos, Janaíne January 2009 (has links)
Esta pesquisa problematiza o jornalismo produzido pelas principais revistas semanais de informação brasileiras: Veja, Época, IstoÉ e CartaCapital. O objetivo geral é compreender como o discurso jornalístico das revistas semanais funciona ao introduzir, no texto informativo, efeitos de sentido valorativos próprios da opinião. Como objetivos específicos, a investigação busca identificar as principais estratégias verbais utilizadas na construção da opinião, bem como discuti-las na perspectiva de que o jornalismo é um gênero discursivo construído na moldura de um contrato de comunicação. No âmbito teórico, a dissertação trabalha com conceitos fundamentais à análise, como discurso, campo jornalístico, objetividade, contrato de comunicação, gênero e subgênero. No âmbito empírico, o estudo trabalha com 16 edições das revistas, aplicando na análise os procedimentos metodológicos da Análise do Discurso de linha francesa. O resultado apresenta a utilização de adjetivos, de alguns tipos de advérbios e de determinadas figuras de linguagem como as principais estratégias discursivas verbais de construção da opinião no interior dos textos informativos. / This research deals with the journalism produced by the main Brazilian weekly information magazines Veja, Época, IstoÉ and CartaCapital. Its general objective is to understand how the weekly magazines journalistic discourse works when it introduces value-related effects that are proper to opinion in informative texts. As specific objectives, this investigation identifies the principal verbal strategies used in the construction of opinion and discusses them from the perspective that journalism is a discursive area which is constructed with the confines of a communication contract. In the theoretical scope, this dissertation works with fundamental concepts to analysis, such as discourse, the field of journalism, objectivity, communication contract, gender and subgender. The empirical scope of this study was 16 issues of these magazines in the analysis of which the methodological procedures of the French line of Discourse Analysis were applied. The result presents the use of adjectives, some kinds of adverbs and certain figurative language as the main verbal discursive strategies for the construction of opinion within the informative texts.
13

Entre o clima e a economia : enquadramentos discursivos sobre a Rio+20 nas revistas Veja, Isto É, Época e Carta Capital

Moraes, Cláudia Herte de January 2015 (has links)
Nesta pesquisa, observamos a construção e articulação dos discursos sobre o tema da mudança climática na cobertura da Rio+20, feitas pelas revistas Veja, Isto É, Época e Carta Capital. Com apoio das Teorias do Jornalismo e sob a perspectiva teórica-metodológica da Análise do Discurso de linha francesa, analisamos as regularidades e diferenças dos discursos. Entendemos que desde a seleção dos temas, das fontes, do enfoque da reportagem, há uma visão específica de cada publicação — o seu “enquadramento discursivo”, que se constitui no lugar do movimento discursivo sobre o acontecimento relatado, e que responde basicamente a questão: “o que está acontecendo aqui?”. Por outro lado, observamos que o discurso das revistas é derivado de uma formação discursiva hegemônica, de viés econômico, ancorado nos conceitos de modernização ecológica, desenvolvimento sustentável, pela percepção do risco e da incerteza da humanidade sobre seu futuro. Percebemos que a racionalidade dominante — econômica — busca encobrir a complexidade ambiental. Na análise, contudo, identificamos alguns deslizamentos de sentido, oriundos de uma formação discursiva emergente, de viés ambiental. No discurso jornalístico, há a confluência de poderes, circunstâncias e construções que explicam porque as notícias são como são. Como o discurso é um processo dinâmico com sentidos em disputa, abre-se a possibilidade de pensarmos por que as notícias não são diferentes, outras, plurais? Ao propor um novo lugar para as notícias, evidencia-se a contribuição essencial dos pressupostos do Jornalismo Ambiental, seu papel questionador dos caminhos possíveis em relação ao meio ambiente, seu compromisso com o saber ambiental e com a construção da cidadania. / In this research, we observe the construction and articulation of discourse on the topic of climate change in the coverage of Rio + 20, made by Veja, Isto É, Época e Carta Capital. With the support of Journalism Theories and under the theoreticalmethodological perspective of Analysis of Discourse of line french, we analyze the regularities and differences of discourses. We understand that since the selection of themes, the sources, the focus of the report, there is a specific view of each publication — his "discursive framework", which is in place of the discursive movement on the reported event, and that basically answers the question "what's going on here?". On the other hand, we observed that the discourse of magazines is derived from a hegemonic discursive formation, economic bias, anchored in the concepts of ecological modernization, sustainable development, the perception of risk and of uncertainty humanity about their future. We realized that the dominant rationality — economic — search cover up the environmental complexity. In the analysis, however, identified some sense of landslides, coming from an emerging discursive formation, environmental bias. In the journalistic discourse, there is a confluence of powers, conditions and structures that explain why the news are as they are. As the discourse is a dynamic process with meanings in dispute, opens the possibility of thinking why the news is no different, other, plural? In proposing a new place for news, highlights the essential contribution of the Environmental Journalism assumptions, his questioning role of the possible ways in relation to the environment, its commitment to environmental knowledge and the construction of citizenship.
14

Televizní krize (ČT) a "bias" na stránkách českých deníků a týdeníků / Czech TV Crisis on the Biased Pages of the Czech Daily Newspapers and Weekly Magazines

Salát, Jakub January 2010 (has links)
The thesis describes the transposition of the Czech Television crisis on the pages of daily newspapers and weekly magazines. The theoretical part of the thesis describes the genesis of the TV crisis and later shows the problematic of biased news. In the practical part it divides the Czech media according to the quantitative content analysis to the media which openly supported the rebelling journalists or the new management of Czech TV. Interesting in the study is that the traditional right-left division of the Czech media was disproved in the analysis, because the Socialist Party was speaking frequently and with biggest weight also in the traditional right-wing daily newspapers such as Hospodarske noviny, Lidove noviny and Mlada fronta Dnes.
15

Mediální obraz kultury v týdenících Respekt a Reflex / The media reflection of culture in Czech weeklies Respekt and Reflex

Jermanová, Barbora January 2020 (has links)
The aim of the diploma thesis "Media image of culture in the weekly Respekt and Reflex" is to use qualitative and quantitative research to describe the attitude towards culture and its relationship in the social news weekly magazines Respekt and Reflex. The theoretical part of this work is devoted to the description of the influences on the production of cultural journalism. It deals with the interpretative conception of culture, from the anthropological conception, through the conception of the Frankfurt and Birmingham schools to contemporary approaches to the attitude towards culture and the creative industries. All this is set in the context of the study of media and mass media, which is also influencing the cultural production. The results of the analytical part then present the concept of culture based on the description of editorial approaches to cultural topics and the analysis of the contents of the stated weekly magazines. In the end of the work the theoretical knowledge is connected with the results of research. Keywords Cultural journalism, culture in media, culture, media, society, cultural society, Respekt, Refex, weekly magazines.
16

Digitaliseringens påverkan på veckotidningsbranschen – En fallstudie på företaget Aller media

Holmstedt, Jonas, Larsson, Rebecca January 2020 (has links)
På grund av digitaliseringens uppenbara påverkan på tidningsindustrin i kombination med brist på tidigare vetenskapliga studier kring detta ämne – söker denna studie att öka kunskapen och förståelsen för hur fenomenet digitalisering påverkat företag i veckotidningsindustrin. Studiens syfte är främst att undersöka hur företaget Aller media och dess affärsmodeller påverkats av digitaliseringen. För att ta reda på detta har inledningsvis två kvalitativa intervjuer genomförts med två chefer på Aller media. Intervjuerna har sedan kompletterats med en webbenkät som besvarades av Aller medias anställda. Resultatet från datainsamlingsmetoderna visar att digitaliseringen haft en påtaglig påverkan på Aller media med både positiva och negativa konsekvenser. Sammantaget har Aller media anpassat sig väl sedan digitaliseringen och har med anammandet av nya digitala affärsmodeller lagt en bra grund för att vara fortsatt relevanta i en alltmer digitaliserad framtid. / Due to the obvious impact of digitalisation on the magazine industry in combination with lack of previous scientific studies on the subject - this study seeks to increase the knowledge andunderstanding of how the phenomenon of digitalisation has affected companies in the magazine industry. The purpose of the study is primarily to investigate how the company Aller media and its business models have been affected by digitalisation. To investigate this, two qualitative interviews were initially conducted with two managers at Aller media. The interviews were then supplemented with a web survey that were answered by Aller medias employees. The results from the data collection methods show that digitalisation has had a significant impact on Aller media with both positive and negative consequences. In total, Aller media has adapted well since digitalization and with the adoption of new digital business models the company has laid a good basis for remaining relevant in an increasingly digitalized future.
17

L’image de l’Italie et de S. Berlusconi (1994-2008) dans cinq hebdomadaires français / The image of Italy and of S. Berlusconi (1994-2008) in five french weekly newspapers

Delaunay, Anne-Claire 05 October 2012 (has links)
A travers la thèse intitulée « l'Italie vue à travers les grands hebdomadaires français depuis mars 1994 », nous tenterons de saisir l'image que les principaux hebdomadaires français donnent de l'Italie depuis la formation du premier gouvernement Berlusconi. Ces hebdomadaires sont les suivants : «l'Express », « Le Point », « Marianne », « Courrier international » et « le Nouvel Observateur ». Il sera nécessaire de définir pour chacun d'entre eux la conception qu'il renvoie de l'Italie en général et de son actualité politique en particulier. Nous pouvons formuler quelques hypothèses : la représentation renvoyée par les médias est largement caricaturale. Elle pourrait être influencée par les idéologies et postures politiques des hebdomadaires. Il nous faudra le démontrer. Il faudra également rechercher quels facteurs influencent la vision des journalistes français dans les jugements qu'ils portent sur l'Italie. Il est possible, deuxième hypothèse, que la situation politique qui évolue en France pendant cette période, détermine en partie l'appréciation des journalistes. Probablement aussi, toutes sortes de préjugés partagés par l'opinion française interfèrent dans ces interprétations. D'autres facteurs comme les rivalités sportives (le football par exemple) ou les engagements politiques (l'Italie aux côtés des Etats-Unis dans la guerre en Irak, par exemple) peuvent jouer un rôle. Si ces hypothèses se confirment, nous pourrons réfléchir aux conséquences de ces commentaires parfois peu rationnels sur l'Italie, qui s'apparentent même à une forme d'ingérence. Nous en dégagerons des conclusions sur les rapports entre le journalisme et la politique : les propos journalistiques d'un pays sur un autre ont-ils une incidence sur les relations de politique extérieure qu'entretiennent les deux pays ? / The way the french weekly press describes Italy is rather negative. It is true that Italy has to face important difficulties such as an economic recession and a permanent government instability. The “Ligue du Nord”, a xenophobic party, is also worrying. « Antipolitic », which is known as the rejection of politicians, is a disturbing phenomenon too. Above all, Berlusconi who was at the same time a Prime minister and the owner of three commercial TV channels is suspected to distort and pervert democracy. However, Italy can’t be reduced to these negative aspects. Positive aspects are not fully appreciated by the french weekly press. It also attributes too much responsibility to Berlusconi. Journalists thinks throw « filters », that means their own standards. These standards are usually french, elitist and conservative ones. More than that, severe critics against Berlusconi are probably the way the journalists try to get power over politicians. The requirement of their job also explains the picture which is reflected in the french newspapers. Of course their editorial lines as their ideologies do influence their choices. Berlusconi is questioning our certitudes, our values and our assumptions: should the extremist parties be involved in a government? Should media be considered as a power that needs to be separated from the others? Journalists can’t distance themselves from news like historians or philosophers may do. However they should become conscious of their « filters » and then should describe Italy with more various nuances. The challenge is the quality of french press and the esteem the Italians might not carry on concerning France.
18

L'Iran dans cinq hebdomadaires français de la Révolution (1979) à nos jours / Iran in five french weekly magazines since the 1979 Revolution

Terrany, Bernard 07 December 2012 (has links)
Le moins qu’on puisse dire est que l’Iran depuis la prise de pouvoir par les Ayatollahs en 1979 est un pays qui intéresse les hebdomadaires français et plus généralement les journalistes de notre pays. Une approche quantitative des articles consacrés à ce pays le prouve aisément. Mais il est particulièrement intéressant de constater que chacun des hebdomadaires français étudiés apporte une vision assez spécifique de ce qui caractérise l’Iran d’aujourd’hui. Toutefois, si la plupart des hebdomadaires sont d’accord pour reconnaître la complexité du problème iranien et de la société perse, "Valeurs Actuelles" par exemple va stigmatiser la barbarie du régime en place alors que"Courrier International", à l’inverse, va s’efforcer d’offrir un kaléidoscope d’opinions souvent contradictoires sur cette république islamique. De même, "Le Point" insiste sur la dangerosité de l’Iran d’aujourd’hui alors que "L’Express" met surtout l’accent sur les problèmes de nucléaire. "Marianne" pour sa part offre une étude équilibrée des problèmes tant internes qu’externes de l’Iran des Ayatollahs. En réalité, on peut constater un consensus des journalistes français spécialistes du monde persan sur le fait qu’en matière de politique intérieure, l’Iran ne cesse d’osciller entre démocratie et totalitarisme alors même que le pays semble avoir fait de la possession de l’arme nucléaire le futur point d’ancrage de sa politique extérieure à l’échelle internationale et de la sous-région. / The least we can say is that Iran since the seizure of power by the Ayatollahs in 1979 is a country that interests French weekly magazines and journalists. A quantitative approach of the articles concerning this country proves this assertion easily. But it is particularly interesting to note that each of the French weekly magazines provides a fairly specific approach that characterizes today's Iran. Nevertheless most French magazines recognize the complexity of the problems of Iran and Persian society. However, Valeurs Actuelles stigmatizes the barbaric regime while Courrier International, conversely provides a kaleidoscope of rather conflicting opinions on this Islamic republic. Similarly, Le Point emphasizes the danger of Iran today while L'Express focuses primarily on nuclear issues. Marianne on the other hand offers a balanced study of both internal and external problems of this country ruled by Ayatollahs. In reality, there may be a consensus among French journalists who are specialists of the Persian world due to the fact that concerning its domestic policy Iran continues to oscillate between democracy and totalitarianism even though the country seems to consider the possession of nuclear weapons as the future anchor of its foreign policy and sub-regional diplomatic role.
19

Gênero em Carta Capital e Veja: proposta para a teorização do paragênero textual

Widholzer, Nara Rejane da Silva 05 December 2013 (has links)
Made available in DSpace on 2016-03-22T17:27:19Z (GMT). No. of bitstreams: 1 Widholzer1.pdf: 7296332 bytes, checksum: 2db45b3b4f6ab8b3d784c9e235871cd4 (MD5) Previous issue date: 2013-12-05 / In this dissertation, gender representations in Carta Capital and Veja magazines are analyzed. It is presented the hypothesis of a paragenre, a genre of discourse that colonizes ad hoc journalistic texts produced to and/or about women. The main purpose of this study is to describe the paragenre. The corpus is integrated by features published in these magazines in March of 2009 and in March of 2013, aiming at data comparison of different periods. March was chosen because International Women s Day is celebrated in this month, when magazines usually publish special features for the female public, introducing thus exemplar or typical discourses (acc. FAIRCLOUGH, 2001). Concerning the editorial line, selected magazines are in opposite fields of ideology in Brazilian media scenery, which represents other relevant variable to a comparative study. The corpus examination is limited by Critical Discourse Analysis (CDA) principles, multidisciplinary theory that is aligned with other post-modern interpretations to social phenomena. Upon the CDA perspective, description of genres does not aim to describe them in detailed aspects of linguistic materiality, but those related to peculiar social-historical and ideological conditions to a production, since the genres are not stable, fixed or homogeneous and they can even present a high level of abstraction (acc. FAIRCLOUGH, 2006). The basic feature to identify them is thus in their correlation with a specific social practice or a network of practices. Therefore the study of Theo van Leeuwen (1997) on representation of social actors in discourse is presented as one of the theoretical contributions registered in CDA, guiding the text examination in this dissertation. It is also linked to the definitions of gender adopted herein, that means a social-cultural construction and a semiotic apparatus, representation and self-representation which is a result of social technologies, institutionalized epistemologies and daily life practices (acc. LAURETIS, 1994). Research results indicate that the hypothesis is consistent, once it was verified that there are constant asymmetries regarding the representation between men and women in different genres that compose the magazines, demonstrating with actional (text), representational (discourse) and ideational (styles) senses of paragenre (acc. FAIRCLOUGH, 2006, p.67). This is a high abstraction genre, supported by subgenres and in social practices that support asymmetrical representations of genders / Nesta tese, analisam-se representações de gênero nas revistas Carta Capital e Veja. Propõe-se a hipótese de haver um paragênero que coloniza ad hoc textos jornalísticos produzidos para/sobre mulheres, sendo o objetivo principal deste trabalho descrever-se esse gênero do discurso. O corpus é integrado por matérias publicadas nessas revistas em março de 2009 e março de 2013, visando-se compararem dados de períodos distintos. A opção por março deveu-se a ser esse o mês de comemoração do Dia Internacional da Mulher, quando as revistas tradicionalmente produzem matérias especiais para o público feminino, veiculando discursos exemplares ou típicos (cf. FAIRCLOUGH, 2001). Quanto à linha editorial, as revistas selecionadas localizam-se em campos opostos da ideologia no cenário midiático brasileiro, o que configura outra variável relevante a um estudo comparativo. O exame do corpus baliza-se pela Análise Crítica do Discurso (ACD), teoria multidisciplinar que se alinha a outras interpretações pós-modernas para os fenômenos sociais. Na ACD, a descrição de gêneros do discurso não necessita pormenorizar os aspectos da materialidade linguística, mas aqueles relacionados às condições sócio-históricas e ideológicas peculiares a uma produção, pois os gêneros não são estáveis, fixos ou homogêneos, podendo mesmo apresentar um alto grau de abstração (cf. FAIRCLOUGH, 2006). O traço básico para identificá-los reside, destarte, em sua correlação com uma prática social específica, ou uma rede de práticas. Para tanto, o estudo de Theo van Leeuwen (1997) acerca da representação dos atores sociais no discurso apresenta-se como um dos aportes teóricos inscritos na ACD, norteando o exame dos textos nesta tese. Ele se coaduna ainda com as definições de gênero aqui adotadas, quais sejam, uma construção sociocultural e um aparato semiótico, representação e autorrepresentação produto de tecnologias sociais, epistemologias institucionalizadas e práticas da vida cotidiana (cf. LAURETIS, 1994). Os resultados da pesquisa indicam ser a hipótese consistente, pois concluiu-se haver constantes assimetrias quanto à representação entre homens e mulheres nos mais diversos gêneros que compõem a revista, manifestando-se como sentidos acionais (texto), representacionais (discurso) e ideacionais (estilos) do paragênero (cf. FAIRCLOUGH, 2006, p.67). Trata-se de um gênero discursivo de alta abstração, ancorado em subgêneros e em práticas sociais que sustentam representações assimétricas de gênero
20

Representação na mídia das candidaturas à presidência nas eleições brasileiras em 2010 e em 2014 : um recorte de gênero

Rita, Mayara Bacelar January 2018 (has links)
Esta dissertação propõe-se a analisar a mídia impressa, enfocando as revistas Época e IstoÉ e sua cobertura sobre as eleições presidenciais de 2010 e de 2014 no Brasil, a partir de uma perspectiva de gênero. Buscou-se identificar como foram construídas as figuras políticas das candidatas Dilma Rousseff (PT), Marina Silva (PV e PSB) em relação ao candidato José Serra (PSDB) e Aécio Neves (PSDB) nesses pleitos. A hipótese levantada é que esses semanários promoveram uma representação diferenciada com base no gênero das candidatas/os à presidência da República, a partir de narrativas que reforçam a associação socialmente aceita do feminino com a esfera privada e do masculino com a esfera pública. Considerando que a política e a mídia são campos em constante interação, e que os fatos ocorridos em um terão repercussão no outro, entende-se a mídia como um ator central do jogo político contemporâneo. Em ambos os campos a participação das mulheres é assimétrica e diferenciada em relação aos homens. Deste modo, torna-se importante questionar como a mídia impressa contribui para a manutenção do cenário de baixa representação feminina na política institucional e quais narrativas são construídas sobre as mulheres que disputam importantes cargos eletivos. A abordagem dos 194 textos selecionados deu-se através do uso da técnica de análise de conteúdo e tendo como suporte a Teoria política feminista e seu debate em torno da díade esfera pública e esfera privada. A partir da análise empreendida conclui-se que em ambas as revistas investigadas a representação das candidatas Dilma e Marina foi diferenciada de seus concorrentes homens. O gênero foi um marcador importante na narrativa construída pela mídia impressa sobre as eleições presidenciais de 2010 e 2014, em que as candidatas têm seus corpos, personalidade e vida pessoal e afetiva mais exploradas nos textos jornalísticos do que seus concorrentes homens. Também foi constatada a reprodução e reforço de estereótipos socialmente associados às mulheres, bem como uma desqualificação sistemática da figura de Dilma Rousseff e uma interseção entre classe e gênero na representação de Marina Silva. / This dissertation aims to analyse print media, focusing on the magazines Época and IstoÉ and their reporting of the presidential elections of 2010 and 2014, from a gender perspective. The goal was to identify how the political figures of the candidates Dilma Rousseff (PT) and Marina Silva (PV and PSB) were constructed, in comparison to the candidates José Serra (PSDB) and Aécio Neves (PSDB) during the referred litigations. The hypothesis brought up is that these weekly publications promoted a distinct representation based on the gender of the presidency candidates, starting from the narratives that reinforce the socially accepted association of the feminine to the private sphere and the masculine to the public sphere. Considering that politics and the mass media are fields in constant interaction, that the events transpired in one will echo on the other, the mass media is understood to be a primal player in the contemporary political scenario. In both fields women’s participation is asymmetric and differentiated if compared to men. Thus, it’s relevant to question how the print media contributes to maintain the scenario of low feminine representation in institutional politics, as well as which narratives are constructed regarding women who compete for important elective positions. The approach of the 194 selected texts was made using the technique of content analysis, having as support the political feminist theory and it’s debate on the dyade public sphere/private sphere. Through the performed analysis it was made clear that in both magazines investigated the representation of the candidates Dilma and Marina was essentially different than that of their male competitors. Gender was a relevant topic in the narrative constructed by the print media regarding the presidential elections of 2010 and 2014, in which the feminine candidates have their bodies, personality, as well as personal and affective lives more exploited in journalistic texts then their male competitors. It was also verified the reproduction and reinforcement of stereotypes socially associated to women, as well as a systematic disqualification of Dilma Rousseff’s figure and an intersection between class and gender in the representation of Marina Silva.

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