Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-21T18:22:25Z No. of bitstreams: 1 Thiago Chiorino Costa.pdf: 1489309 bytes, checksum: 9ee4e4c2c88d14a0ad4d485f65360126 (MD5) / Made available in DSpace on 2016-06-21T18:22:25Z (GMT). No. of bitstreams: 1 Thiago Chiorino Costa.pdf: 1489309 bytes, checksum: 9ee4e4c2c88d14a0ad4d485f65360126 (MD5) Previous issue date: 2015-12-16 / This study aims to investigate the relationship of personality traits with individuals’ environmentally responsible attitudes. Was investigated altruistic and materialistic characteristics to see if, in fact, such characteristics can explain attitudes that generate lower impact on the environment. Also, was considered, once it is a behavioral research, the bias caused by social desirability, or, in other words, the fact that individuals express their opinions or attitudes according the expected behavior of society, and not according to their reality. To achieve the objectives of this study, scales were used to measure the constructs involved and used the structural equation modeling as a method of analysis. The sample consisted of 339 individuals responsible for their personal or family purchases. It is concluded that the altruistic and materialistic characteristics of individuals explain, in part, their attitudes and how these can be supported by environmental considerations or motivations. It was found that altruism is directly and positively related to environmentally responsible attiudes, while materialism is directly, but negatively related to environmentally responsible attitudes. This study, as well as contributing to the theories related to consumer behavior and the study of sustainability, specifically with regard to environmentally responsible consumption habits, also includes contributions to the business practice. Companies must better understand their customers and their behavior so as to adapt or create new products or businesses to better satisfy them and also minimize the impact on the environment caused in the consumption and post-consumption stages of their products. / O presente trabalho tem como objetivo investigar as relações dos traços de personalidade com as atitudes ambientalmente responsáveis dos indivíduos. Investigou-se características altruístas e materialistas para constatar se tais características de fato podem explicar atitudes que levem em consideração a geração de menor impacto ao meio ambiente. Também considerou-se, por tratar-se de uma pesquisa comportamental, o viés ocasionado pela desejabilidade social, ou seja, pelo fato de os indivíduos expressarem suas opiniões ou atitudes de acordo o comportamento esperado da sociedade, e não de acordo com a sua realidade. Para alcançar os objetivos deste estudo, foram utilizadas escalas para mensuração dos construtos envolvidos e, como método de análise, utilizou-se a Modelagem de Equações Estruturais. A amostra foi composta por 339 indivíduos, responsáveis por suas compras pessoais e/ou de suas famílias. Conclui-se que as características altruístas e materialistas dos indivíduos explicam, em partes, as suas atitudes e como estas podem estar sustentadas por preocupações ou motivações ambientais. Constatou-se que o altruísmo está direta e positivamente relacionado com atitudes ambientalmente responsáveis, enquanto o materialismo está direta, porém, negativamente relacionado com atitudes ambientalmente responsáveis. Tal estudo, além de contribuir com as teorias relacionadas ao comportamento do consumidor e ao estudo da sustentabilidade, mais especificamente no que diz respeito aos hábitos de consumo ambientalmente responsáveis, também traz contribuições para a prática empresarial. As empresas devem entender melhor seus consumidores e seus respectivos comportamentos para assim adaptar ou criar novos produtos ou negócios para melhor satisfazê-los e, ainda, minimizar os impactos no meio ambiente ocasionados nas etapas de consumo e pós-consumo de seus produtos.

[pt] A literatura apresenta lacunas em relação a antecedentes que levam consumidores a comprar produtos de marcas ecologicamente responsáveis. Esta tese propõe um modelo integrando estímulos de naturezas cognitiva, afetiva e normativa e seus impactos na intenção de compra de produtos de tais marcas. Conduziu-se um survey sobre amostra de consumidores que conhecem marcas que se preocupam com preservação ambiental, obtendo-se 419 respostas válidas. Os dados foram submetidos à análise por modelagem por equações estruturais. Os resultados mostraram relações significativas entre estímulos (cognitivos e afetivos) e a atitude em relação a comprar produtos de marcas que se preocupam com a preservação ambiental. A auto eficácia, quando antecede a atitude, também teve efeito significativo e direto sobre a atitude. / [en] This study addresses a gap in literature with respect to antecedents that lead consumers to buy products from ecologically concerned brands. This study proposes a model integrating cognitive, affective and normative drivers and their impacts on the purchase intention of products of such brands. The central hypothesis of this study is that the consumer s attitude towards buying these products has cognitive and affective antecedents and that self-efficacy precedes the intention to buy products from brands that are concerned with environmental preservation. A survey was conducted on a sample of consumers who know brands that care about environmental preservation, obtaining 419 valid answers. The data were submitted to analysis by structural equation modeling (SEM). The results showed significant relationships between cognitive and affective drivers and the attitude towards buying products from ecologically concerned brands. Self-efficacy, when it precedes the attitude, also has a significant and direct effect on the attitude.

Submitted by Aurélio Bandeira Amaro null (aurelio_amaro@hotmail.com) on 2018-04-10T19:00:37Z No. of bitstreams: 1 Tese Aurélio Bandeira Amaro.pdf: 16746199 bytes, checksum: 60155c99e87ab894d1bfe0911575424f (MD5) / Rejected by ALESSANDRA KUBA OSHIRO ASSUNÇÃO (alessandra@fct.unesp.br), reason: Solicitamos que realize correções na submissão seguindo as orientações abaixo: - A ficha catalográfica não corresponde a enviada pela bibliotecária por e-mail. 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No. of bitstreams: 1 amaro_ab_dr_prud.pdf: 15493048 bytes, checksum: 296827ba33e051884d8dda1efd1e8e42 (MD5) Previous issue date: 2018-02-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / A temática dos resíduos sólidos, especialmente os resíduos sólidos urbanos, é de fundamental importância para a ciência geográfica, visto que aborda variáveis pertinentes ao debate sociedade e natureza ao considerar as contradições entre o consumo, o descarte, a desigualdade social, as questões de ordem política e os impactos ao ambiente associado. Assim, demonstra-se como um campo interdisciplinar profícuo à análise ambiental dentro da Geografia. No entanto, avista-se um cenário preocupante, de ordem socioeconômica e ambiental, visto que o descarte em massa de resíduos ultrapassa 1kg.hab./dia, maior em países desenvolvidos, gerando anualmente bilhões de toneladas de resíduos em todo o mundo sendo que em grande parte dos países não há uma destinação final adequada. Tal cenário também é perceptível nos 57 municípios que fazem parte do acordo MPF/MPSP x CESP de 2009, área de análise desta pesquisa; a qual está permeada por literatura nacional e internacional, dados oficiais, produtos adquiridos por meio de geoprocessamento, trabalho de campo e entrevistas que serviram para validar ou invalidar alguns dados oficiais acerca da disposição final ambientalmente adequada. A partir de tais procedimentos, objetivou-se, de forma geral, demonstrar as falhas político-institucionais que impedem, a partir do estudo de caso regional, a implantação integral das metas e diretrizes da Lei Federal n. 12.305/2010, a qual instituiu a Política Nacional de Resíduos Sólidos (PNRS). Essa política tem se mostrado fundamental para criar um novo cenário sobre a gestão e gerenciamento de resíduos no Brasil. No entanto, em razão da sua extensão territorial, características geográficas diferenciadas, desenvolvimento socioeconômico desigual e diversidade cultural brasileira, a implantação tanto da destinação quanto da disposição final ambientalmente adequada não tem sido observada, ainda mais que depende de esforços sociopolíticos em todas as esferas – executivo, legislativo e jurídico - e escalas de poder – municipal, estadual e federal. Nesse âmbito, a tese parte da hipótese de que tanto a implantação da destinação quanto à disposição final se mostra inviável, pois demonstra falhas de ordem político-institucionais na área de estudo. Assim, para desenvolver tais prerrogativas, analisou-se de forma teórica os mecanismos da sociedade de consumo que levam ao descarte em massa, bem como as diretrizes de gestão e gerenciamento de resíduos sólidos urbanos no Brasil e no mundo. Já de modo qualitativo e quantitativo, discutiu-se a questão dos planos municipais de gestão e gerenciamento integrados e suas relações com o âmbito nacional, assim como a destinação e disposição final dos resíduos. A partir de tais leituras avistou de modo teórico um cenário de transformação de pessoas em mercadorias a partir do consumo e a evolução das diretrizes da gestão e gerenciamento, as quais visam a busca de uma destinação e disposição ambientalmente adequada para um cenário problemático em países em desenvolvimento como o Brasil. Concluiu-se que para a região estudada houve o desenvolvimento de uma política pública em prol da implementação da destinação e disposição ambientalmente adequada aos municípios contemplados pelo Acordo MPF/MPSP x CESP de 2009. Todavia, detectou-se uma incompletude dos Planos Municipais de Gestão Integrada de Resíduos Sólidos (PMGIRS), levando a precarização do planejamento da atividade no âmbito municipal. Em relação a destinação final, observou-se ainda inviabilidade geografia, pois existe uma concentração espacial das industrias recicladoras. Por fim, os mapeamentos realizados indicaram uma série de irregularidades, que colocam em xeque os dados oficiais relacionados a disposição final na região. Assim, a partir desse conjunto de falhas demonstradas na pesquisa, é possível apontar que a implementação da PNRS não tem se mostrado viável, tanto na região quanto no restante do país. / The theme of solid waste, especially urban solid waste, is of fundamental importance for geographic science, since it addresses relevant variables to the debate on society and nature since it considers the contradictions between consumption, disposal, social inequality, issues of political order and the impacts on the associated environment. Therefore, an interdisciplinary field is shown to be useful for environmental analysis within geography. However, a worrisome scenario is observed, of the socio-economic and socio-environmental order, since the massive waste disposal exceeds 1kg.hab./day, higher in developed countries, generating annually billions of tons of waste around the world being that in a large part of the countries there is no adequate final destination. This scenario is also perceptible in the 57 municipalities that are part of the MPF / MPSP x CESP agreement of 2009, the area of analysis of this research; which is permeated by national and international literature, official data, products acquired through geoprocessing, field work and interviews that served to validate or to invalidate some official data about the environmentally appropriate final disposal. Based on these procedures, the general objective was to demonstrate the political-institutional failures that prevent, from the regional case study, the integral implementation of the goals and guidelines of Federal Law n. 12,305 / 2010, which instituted the National Policy on Solid Waste (PNRS). This policy has been fundamental to create a new scenario on waste management in Brazil. However, due to its territorial extension, different geographical characteristics, unequal socioeconomic development and Brazilian cultural diversity, the implementation of both destination and environmentally adequate final disposal has not been observed, being that it depends on sociopolitical efforts in all spheres - executive, legislative and juridical - and scales of power - municipal, state and federal. In this field, the thesis is based on the hypothesis that both the implementation of the destination and the final disposition are not viable, since it demonstrates political-institutional failures in the study area. Thus, to develop such prerogatives, the mechanisms of the consumer society leading to mass discarding were analyzed theoretically, as well as the guidelines for the management of solid urban waste in Brazil and in the world. In a qualitative and quantitative way, the question of integrated municipal management plans and their relations with the national scope was discussed, as well as the destination and final disposition of the waste. Based on these readings, it was theoretically observed a scenario of people's transformation into merchandise based on consumption and the evolution of management guidelines, which point to the search for an environmentally appropriate destination and disposition for a problematic scenario as observed in developing countries like Brazil. It was concluded that, for the studied region, a public policy development was achieved in favor of the implementation of the allocation of environmentally adequate disposition in the municipalities contemplated by the MPF / MPSP x CESP Agreement of 2009. However, an incompleteness of the Integrated Solid Waste Management Municipal Plans (PMGIRS) was detected, leading to precarization of activity planning at the municipal level. Regarding the final destination, the geographycally unviability was still observed, since there is a spatial concentration of the recycling industries. Finally, the mappings indicated a series of irregularities, which put in evidence the official data related to the final disposition in the region. Thus, from this set of failures demonstrated in the research, it is possible to point out that the implementation of the PNRS has not been shown to be viable, both in the region and in the rest of the country. / La temática de los residuos sólidos, especialmente los residuos sólidos urbanos, es de fundamental importancia para la ciencia geográfica, ya que aborda variables pertinentes al debate sociedad y naturaleza al considerar las contradicciones entre el consumo, el descarte, la desigualdad social, las cuestiones de orden político y los impactos al ambiente asociado. De esta forma se muestra un campo interdisciplinario provechoso al análisis ambiental dentro de la Geografía. Sin embargo, se observa un escenario preocupante, de orden socioeconómico como socio-ambiental, puesto que el descarte masivo de residuos sobrepasa 1kg.hab./dia, mayor en países desarrollados, generando anualmente miles de millones de toneladas de residuos en todo el mundo mundo siendo que en gran parte de los países no hay un destino final adecuado. Este escenario también es perceptible en los 57 municipios que forman parte del acuerdo MPF / MPSP x CESP de 2009, área de análisis de esta investigación; la cual está permeada por literatura nacional e internacional, datos oficiales, productos adquiridos por medio de geoprocesamiento, trabajo de campo y entrevistas que sirvieron para validar o invalidar algunos datos oficiales acerca de la disposición final ambientalmente adecuada. A partir de tales procedimientos, se trazó como objetivo general demostrar las fallas político-institucionales que impiden, a partir del estudio de caso regional, la implantación integral de las metas y directrices de la Ley Federal n. 12.305 / 2010, la cual instituyó la Política Nacional de Residuos Sólidos (PNRS). Esta política se ha mostrado fundamental para crear un nuevo escenario sobre la gestión de residuos en Brasil. Sin embargo, debido a su extensión territorial, características geográficas diferenciadas, desarrollo socioeconómico desigual y diversidad cultural brasileña, la implantación tanto del destino y de la disposición final ambientalmente adecuada no ha sido observada, aún más que depende de esfuerzos sociopolíticos en todas las esferas - ejecutivo, legislativo y jurídico - y escalas de poder - municipal, estatal y federal. En este ámbito, la tesis parte de la hipótesis de que tanto la implantación del destino como la disposición final se muestra inviable, pues demuestra fallas de orden político-institucionales en el área de estudio. Así, para desarrollar tales prerrogativas, se analizó de forma teórica los mecanismos de la sociedad de consumo que llevan al descarte masivo, así como las directrices de gestión de residuos sólidos urbanos en Brasil y en el mundo. De modo cualitativo y cuantitativo, se discutió la cuestión de los planes municipales de gestión integrados y sus relaciones con el ámbito nacional, así como el destino y disposición final de los residuos. A partir de tales lecturas, observó de modo teórico un escenario de transformación de personas en mercancías a partir del consumo y la evolución de las directrices de la gestión, las cuales apuntan a la búsqueda de un destino y disposición ambientalmente adecuada para un escenario problemático en países en desarrollo como Brasil. Se concluyó que para la región estudiada hubo desarrollo de una política pública en pro de la implementación de la asignación y disposición ambientalmente adecuada a los municipios contemplados por el Acuerdo MPF / MPSP x CESP de 2009. Sin embargo, se detectó una incompletitud de los Planes Municipales de Gestión Integrada de Residuos Sólidos (PMGIRS), llevando a la precarización de la planificación de la actividad en el ámbito municipal. En cuanto a la destinación final, se observó todavía la inviabilidad geografía, pues existe una concentración espacial de las industrias recicladoras. Por último, los mapeos realizados indicaron una serie de irregularidades, que ponen en jaque los datos oficiales relacionados con la disposición final en la región. Así, a partir de ese conjunto de fallas demostradas en la investigación, es posible apuntar que la implementación de la PNRS no se ha mostrado viable, tanto en la región como en el resto del país.

Made available in DSpace on 2016-08-10T10:46:32Z (GMT). No. of bitstreams: 1 DIEGO DE CASTILHO SUCKOW MAGALHAES.pdf: 1368609 bytes, checksum: 5b7bf5336a8796459dad66c2db4b727d (MD5) Previous issue date: 2011-08-11 / This study has been dedicated to 􀁗􀁋􀁈􀀃 􀁕􀁈􀁖􀁈􀁄􀁕􀁆􀁋􀀃 􀁒􀁉􀀃 􀂳􀀨􀁑􀁙􀁌􀁕􀁒􀁑􀁐􀁈􀁑􀁗􀁄􀁏􀀃 􀀰􀁄􀁕􀁎􀁈􀁗􀂴􀀏􀀃 􀁉􀁒􀁕􀀃 􀁗􀁋􀁈􀀃 Master's Degree in Law, International Relations and Development, on Academic Master's Degree of the Pontifical Catholic University of Goiás and presents an 􀂳􀀲􀁙􀁈􀁕􀁙􀁌􀁈􀁚􀀃 􀁒􀁉􀀃 􀀨􀁏􀁈􀁆􀁗􀁕􀁌􀁆􀁄􀁏􀀃 􀁄􀁑􀁇􀀃 􀀨􀁏􀁈􀁆􀁗􀁕􀁒􀁑􀁌􀁆􀁖􀀃 􀀨􀁔􀁘􀁌􀁓􀁐􀁈􀁑􀁗􀀃 􀀺􀁄ste: electronics waste 􀂱 e- 􀁚􀁄􀁖􀁗􀁈􀂴􀀑􀀃􀀷􀁒􀁊􀁈􀁗􀁋􀁈􀁕􀀃􀁚􀁌􀁗􀁋􀀃􀁗􀁋􀁈􀀃􀁄􀁖􀁖􀁘􀁐􀁓􀁗􀁌􀁒􀁑􀀃􀁒􀁉􀀃􀁆􀁒􀁑􀁆􀁈􀁕􀁑􀀃􀁉􀁒􀁕􀀃􀁈􀁑􀁙􀁌􀁕􀁒􀁑􀁐􀁈􀁑􀁗􀁄􀁏􀀃􀁌􀁖􀁖􀁘􀁈􀁖􀀏􀀃􀁗􀁋􀁈􀀃􀁉􀁒􀁆􀁘􀁖􀀃􀁒􀁉􀀃 this scientific study is to identify the reality that permeates the waste of electronics internationally and nationally, combining the available data, identify the risks and to point out need for environmental management and the adequate way to handle ewaste, not only by the government but throughout society, primarily those involved in the production of electrical and electronic products. In face of the domestic and foreign situation will become clear that electronic products are discarded as scrap after its useful life, sometimes inappropriately, given the governmental omission of some States and the lack of specifications for the management and handling of e-waste. In this sense, it has been elucidated critical and positive aspects of domestic and foreign legal policies to the objects of analysis. It matters because the perception of how important the care of the e-waste and how large are the implications and consequences of improper waste management. Remain to be highlighted specific initiatives on recycling and final destination of e-waste for prevention of environmental pollution. And particularly with a view to environmental protection, enable to foster intelligible discussions to provide to government, business and society robust scientific evidence in order to effectuate the mechanisms of protection and control of disposal of electrical and electronic equipment waste. The methodology applied to the academic endeavor is a hypothetical-deductive effort, which is part of a rational analysis of specific and general factors in order to show the reality about the foreign and domestic electronic equipment waste, to emphasize the importance of adequate environment management waste of solid of this kind. / Esta pesquisa volta-􀁖􀁈􀀃 􀁪􀀃 􀁏􀁌􀁑􀁋􀁄􀀃 􀁇􀁈􀀃 􀁓􀁈􀁖􀁔􀁘􀁌􀁖􀁄􀀃 􀂳􀀰􀁈􀁕􀁆􀁄􀁇􀁒􀀃 􀀤􀁐􀁅􀁌􀁈􀁑􀁗􀁄􀁏􀂴􀀏􀀃 􀁇􀁒􀀃 􀀳􀁕􀁒􀁊􀁕􀁄􀁐􀁄􀀃 􀁇􀁈􀀃 Pós-Graduação em Direito, Relações Internacionais e Desenvolvimento, na modalidade Mestrado Acadêmico, da Pontifícia Universidade Católica de Goiás e apresenta 􀁘􀁐􀀃􀂳􀀳􀁄􀁑􀁒􀁕􀁄􀁐􀁄􀀃􀁇􀁒􀁖􀀃􀀵􀁈􀁖􀁴􀁇􀁘􀁒􀁖􀀃􀁇􀁈􀀃􀀨􀁔􀁘􀁌􀁓􀁄􀁐􀁈􀁑􀁗􀁒􀁖􀀃􀀨􀁏􀁰􀁗􀁕􀁌􀁆􀁒􀁖􀀃􀁈􀀃􀀨􀁏􀁈􀁗􀁕􀁻􀁑􀁌􀁆􀁒􀁖􀀝􀀃􀁒􀀃 lixo eletroeletrônico 􀂱 e-􀁏􀁌􀁛􀁒􀂴􀀑􀀃 A par do pressuposto de preocupação para com a questão ambiental, o foco do estudo científico está em identificar a realidade internacional e nacional que permeia o resíduo eletroeletrônico; conjugar os dados disponíveis, identificar os riscos e, apontar a necessidade de gestão e manejo ambientalmente adequado do e-lixo, não somente pelo Poder Público, mas sim, por toda a sociedade, primordialmente, aqueles que participam da cadeia produtiva de produtos elétricos e eletrônicos. Diante da conjuntura estrangeira e doméstica verificar-se-á que produtos eletroeletrônicos são descartados como sucata após o ciclo de vida útil, por vezes de modo inapropriado, face à omissão governamental de alguns Estados e a ausência de ações específicas para a gestão e manejo idôneo do lixo eletrônico. Nesse sentido, são elucidados aspectos críticos e positivos de ordenamentos jurídicos externos e interno em relação ao objeto de análise. Interessa, pois, a percepção de quão importante são os cuidados com o resíduo eletroeletrônico e como são amplas as implicações e reflexos em decorrência da gestão inadequada dos mesmos. Restam evidenciadas iniciativas pontuais sobre reutilização, reciclagem e destinação final do e-lixo, em prevenção à poluição ambiental. Sobretudo e, com vistas à proteção ambiental, enseja-se fomentar discussões inteligíveis, para propiciar à Administração Pública, empresas e sociedade elementos científicos robustos a fim de efetivar mecanismos de tutela e controle do descarte de resíduos de equipamentos elétricos e eletroeletrônicos. A metodologia aplicada ao esforço acadêmico consiste num esforço hipotéticodedutivo, no qual se parte de uma análise racional de fatores gerais e específicos, para evidenciar a realidade internacional e doméstica acerca dos resíduos de equipamentos elétricos e eletrônicos, com a finalidade de ressaltar a importância da gestão ambientalmente adequada dessa espécie de resíduo sólido.

Made available in DSpace on 2010-04-20T20:08:10Z (GMT). No. of bitstreams: 1 71060100675.pdf: 1248020 bytes, checksum: c561c0534d992cf60e0894b67d509056 (MD5) Previous issue date: 2010-03-19T00:00:00Z / The objective of this thesis is to identify how the innovation management of environmentally sustainable product occurs. Utilizing the case study research method and the perspective of three trajectories of the organizational theory (industry structure, resource based view and relational view), it was conducted a broad analysis of how the external conditioners of the ompetitive environment, the internal conditioners in the company and the organizational relationships impacted the development and diffusion project of two product innovations with attributes favorable to the environmental sustainability: a bath sponge with Amazonian fibers and recycled PET and a ready to use dish washing liquid of renewable sources. Both cases presented clear differences in relation to the companies’ size, organizational structure, competences and culture, the maturity of their renewable sources technological platform and the approach utilized in the new product development project management. Moreover, the two cases are different in the functional and environmental product attributes competitiveness related to price and concurrent products. Despite those differences, constructs from the relational view were utilized to identify innovation management similarities in the two cases. Internal informal networks conducted an organizational innovation by creating a sustainability department, which diagnosed and recommended actions, in order to minimize the regulatory, social and environmental risks derived from the supply of the Amazonian fiber for the bath sponge. And a collaborative relationship complemented the product innovation and created marketing innovations that resulted in the best diffusion performance of the dish washing of renewable sources in the retail market. Therefore, despite the differences in the internal and external conditioners, the innovation management in both cases conducted collaborative relationships, in order to generate organizational and marketing innovations that solved the constraints to the process of environmentally sustainable product innovation. / O objetivo desta tese é identificar como ocorre a gestão da inovação de produto ambientalmente sustentável. Pelo método de estudo de caso e sob a perspectiva de três vertentes da teoria organizacional (estrutura do setor de negócios, visão baseada em recursos e visão relacional) foi realizada uma análise abrangente de como os condicionantes externos do ambiente competitivo, os condicionantes internos empresariais e os relacionamentos organizacionais impactaram no projeto de desenvolvimento e difusão de duas inovações de produto com atributos favoráveis à sustentabilidade ambiental: uma esponja de banho com fibras amazônicas e PET reciclado e um lava-louças líquido para o pronto-uso de fontes renováveis. Os dois casos apresentam marcantes diferenças em relação ao porte das empresas, às estruturas, competências e culturas organizacionais, à maturidade das respectivas plataformas tecnológicas de fontes renováveis e às abordagens utilizadas na gestão dos projetos de desenvolvimento de novo produto. Além disso, os dois casos são distintos na competitividade dos atributos de produto ambientais e funcionais em relação ao preço ante os produtos concorrentes. Apesar destas diferenças, construtos da visão relacional foram utilizados para identificar similaridades entre os dois estudos de caso na gestão da inovação. Redes informais internas realizaram uma inovação organizacional ao criarem um departamento de sustentabilidade, o qual realizou diagnósticos e recomendações para minimizar os riscos sócio-ambientais e regulatórios decorrentes do suprimento da fibra amazônica para a esponja de banho. E um relacionamento colaborativo complementou a inovação de produto e realizou inovações de marketing que proporcionaram o melhor desempenho na difusão do lava-louças pronto-uso de fontes renováveis no varejo. Portanto, apesar das diferenças nos condicionantes internos e externos, a gestão da inovação nos dois casos se utilizou de relacionamentos colaborativos a fim de gerar inovações empresariais que solucionaram as restrições ao processo de inovação de produto ambientalmente sustentável.

Made available in DSpace on 2016-04-04T18:21:49Z (GMT). No. of bitstreams: 1 Giovanna Ortiz de Oliveira.pdf: 23204662 bytes, checksum: df2c75dda1118d191370933a8d15e75e (MD5) Previous issue date: 2009-02-17 / Throughout the brazilian urbanism history, we observe the absence of the State with more efficient measures to take care of to the habitation demand. This fact has been perpetuated during years and added the current social found problems in the large cities and contributed for the environmental degradation caused by irregular nestings. The Environmental Sensible Areas vary between environmental interests to risk areas. Beyond the predatory occupation of the urban spaces with intense urbanization without planning, the precarious nestings also contribute with the alteration of the vegetation, of the ground, hydro resources and even in the change of the microclimate, becoming also a risk to the health and the physical-mental integrity of the there resident population. These urban inadequacy must be prevented and avoided, reparable and compensatory measures with adjusted technologies must be adopted to solve the diverse problems of degradation. Ahead of such situation, it is necessary to know the public politics, especially the habitation ones, directed to equate the deriving problems of occupations and the programs and techniques of urban and environmental recovery. The city of Campinas, studied region, has similarities with other regions of Brazil, with innumerable nestings also in Environmental Sensible Areas, being, therefore, a representative case. / Ao longo da hist?ria do urbanismo brasileiro, observamos a aus?ncia do Estado com medidas mais eficazes para atender ? demanda por habita??o. Esse fato se perpetuou durante os anos e, somado com os atuais problemas sociais encontrados nas grandes , contribuiu para a degrada??o ambiental ocasionada por assentamentos irregulares. As ?reas Ambientalmente Sens?veis variam entre de interesse ambiental a ?reas de risco. Al?m da ocupa??o predat?ria dos espa?os urbanos com intensa urbaniza??o sem planejamento, os assentamentos prec?rios tamb?m contribuem com a altera??o da vegeta??o, do solo, recursos h?dricos e at? na mudan?a do microclima, tornando-se inclusive risco ? sa?de e ? integridade f?sica e mental da popula??o ali residente. Essas inadequa??es urbanas devem ser evitadas, e medidas mitigadoras, reparat?rias e compensat?rias com tecnologias adequadas devem ser adotadas para solucionar os diversos problemas de degrada??o. Diante de tal situa??o, ? necess?rio conhecer as pol?ticas p?blicas, especialmente as habitacionais, voltadas para equacionar os problemas oriundos das ocupa??es e os programas e t?cnicas de recupera??o urbana e ambiental. A cidade de Campinas, regi?o estudada, tem similaridades com outras regi?es do Brasil, com in?meros assentamentos inclusive em ?reas Ambientalmente Sens?veis, sendo, portanto, um caso representativo.

The purpose of this work was to present and apply an analytical tool to the flows of goods and income between economic agents and the environment that allows us to calculate the Environmental Gross Domestic Product (EGDP) for Brazilian Legal Amazon. In order to achieve this goal the Environmental Social Accounting Matrix (ESAM) was developed. The model was developed from the traditional Social Accounting Matrix, the Environmental Input-Output Analysis Models, and from the United Nations handbook on the System of Integrated Environmental and Economic Accountings. The EGDP was calculated from the Environmental Input-Output Analysis, since the unavailability of data did not allow the application of the model of ESAM. The flows between the economy and the environment considered were the emissions of green house gases (depreciation of natural capital) and the investment needed to return the air to the same quality it had before being polluted. The results showed that the inclusion of depreciation of natural capital in the Gross Domestic Product (GDP) and in the added value (AV) calculation for each industry of the Brazilian Legal Amazon Region diminished the AV significantly in the industries of cattle (235%), soybean (77%), and other activities of livestock and agricultural (24%). In the Rest of Brazil, the industries with the highest impact of depreciation of natural capital on AV were soybean (30%), cattle (15%) and sugarcane (13%). The total EGDP of the Brazilian Legal Amazon Region was 15% smaller than its total GDP, whereas this difference for the rest of Brazil was 1%. Considering that the GDP is a component of economic wellbeing, the results show a significant reduction in economic wellbeing due to green house gas emissions released into the air by economic activities, mainly due to land use changes. The Environmental Social Accounting Matrix Model is a useful tool to help decision makers since it offers an analytical instrument for economic behavior and the impacts of economic activities on the environment. / The purpose of this work was to present and apply an analytical tool to the flows of goods and income between economic agents and the environment that allows us to calculate the Environmental Gross Domestic Product (EGDP) for Brazilian Legal Amazon. In order to achieve this goal the Environmental Social Accounting Matrix (ESAM) was developed. The model was developed from the traditional Social Accounting Matrix, the Environmental Input-Output Analysis Models, and from the United Nations handbook on the System of Integrated Environmental and Economic Accountings. The EGDP was calculated from the Environmental Input-Output Analysis, since the unavailability of data did not allow the application of the model of ESAM. The flows between the economy and the environment considered were the emissions of green house gases (depreciation of natural capital) and the investment needed to return the air to the same quality it had before being polluted. The results showed that the inclusion of depreciation of natural capital in the Gross Domestic Product (GDP) and in the added value (AV) calculation for each industry of the Brazilian Legal Amazon Region diminished the AV significantly in the industries of cattle (235%), soybean (77%), and other activities of livestock and agricultural (24%). In the Rest of Brazil, the industries with the highest impact of depreciation of natural capital on AV were soybean (30%), cattle (15%) and sugarcane (13%). The total EGDP of the Brazilian Legal Amazon Region was 15% smaller than its total GDP, whereas this difference for the rest of Brazil was 1%. Considering that the GDP is a component of economic wellbeing, the results show a significant reduction in economic wellbeing due to green house gas emissions released into the air by economic activities, mainly due to land use changes. The Environmental Social Accounting Matrix Model is a useful tool to help decision makers since it offers an analytical instrument for economic behavior and the impacts of economic activities on the environment.

The purpose of this work was to present and apply an analytical tool to the flows of goods and income between economic agents and the environment that allows us to calculate the Environmental Gross Domestic Product (EGDP) for Brazilian Legal Amazon. In order to achieve this goal the Environmental Social Accounting Matrix (ESAM) was developed. The model was developed from the traditional Social Accounting Matrix, the Environmental Input-Output Analysis Models, and from the United Nations handbook on the System of Integrated Environmental and Economic Accountings. The EGDP was calculated from the Environmental Input-Output Analysis, since the unavailability of data did not allow the application of the model of ESAM. The flows between the economy and the environment considered were the emissions of green house gases (depreciation of natural capital) and the investment needed to return the air to the same quality it had before being polluted. The results showed that the inclusion of depreciation of natural capital in the Gross Domestic Product (GDP) and in the added value (AV) calculation for each industry of the Brazilian Legal Amazon Region diminished the AV significantly in the industries of cattle (235%), soybean (77%), and other activities of livestock and agricultural (24%). In the Rest of Brazil, the industries with the highest impact of depreciation of natural capital on AV were soybean (30%), cattle (15%) and sugarcane (13%). The total EGDP of the Brazilian Legal Amazon Region was 15% smaller than its total GDP, whereas this difference for the rest of Brazil was 1%. Considering that the GDP is a component of economic wellbeing, the results show a significant reduction in economic wellbeing due to green house gas emissions released into the air by economic activities, mainly due to land use changes. The Environmental Social Accounting Matrix Model is a useful tool to help decision makers since it offers an analytical instrument for economic behavior and the impacts of economic activities on the environment. / The purpose of this work was to present and apply an analytical tool to the flows of goods and income between economic agents and the environment that allows us to calculate the Environmental Gross Domestic Product (EGDP) for Brazilian Legal Amazon. In order to achieve this goal the Environmental Social Accounting Matrix (ESAM) was developed. The model was developed from the traditional Social Accounting Matrix, the Environmental Input-Output Analysis Models, and from the United Nations handbook on the System of Integrated Environmental and Economic Accountings. The EGDP was calculated from the Environmental Input-Output Analysis, since the unavailability of data did not allow the application of the model of ESAM. The flows between the economy and the environment considered were the emissions of green house gases (depreciation of natural capital) and the investment needed to return the air to the same quality it had before being polluted. The results showed that the inclusion of depreciation of natural capital in the Gross Domestic Product (GDP) and in the added value (AV) calculation for each industry of the Brazilian Legal Amazon Region diminished the AV significantly in the industries of cattle (235%), soybean (77%), and other activities of livestock and agricultural (24%). In the Rest of Brazil, the industries with the highest impact of depreciation of natural capital on AV were soybean (30%), cattle (15%) and sugarcane (13%). The total EGDP of the Brazilian Legal Amazon Region was 15% smaller than its total GDP, whereas this difference for the rest of Brazil was 1%. Considering that the GDP is a component of economic wellbeing, the results show a significant reduction in economic wellbeing due to green house gas emissions released into the air by economic activities, mainly due to land use changes. The Environmental Social Accounting Matrix Model is a useful tool to help decision makers since it offers an analytical instrument for economic behavior and the impacts of economic activities on the environment.