<p>Fenomen liderstva je star koliko i sama civilizacija, a posebno mesto u istraživanjima &scaron;irom sveta ima unazad sto godina, čemu u prilog ide činjenica da postoji skoro toliko definicija liderstva koliko i osoba koje su poku&scaron;ale da ga defini&scaron;u.<br />Srbija, kao zemlja u tranziciji, odnosno u razvoju, se trenutno nalazi pred izazovima transformacije zastarelih oblika stilova upravljanja u organizacijama u savremene oblike liderstva. Većina organizacija u Srbiji je već implementirala određene elemente liderstva u svoje procese. Međutim, retke su organizacije koje su u potpunosti implementirale koncept savremenog liderstva u svoje poslovanje.<br />Predmet istraživanja disertacije je ispitivanje i pružanje kvalitetnih podataka o jednom malom deliću izuzetno &scaron;irokog fenomena liderstva i njegovom uticaju na organizacionu posvećenost zaposlenih, jednu od osnovnih promenljivih uspe&scaron;nog funkcionisanju savremenih organizacija. Oblasti liderstva koje su istraživane u okviru ove disertacije jesu razmena između lidera i saradnika (LMX) i psiholo&scaron;ko ovla&scaron;ćivanje zaposlenih.<br />Komunikacija između lidera i saradnika, ovla&scaron;ćivanje i organizaciona posvećenost zaposlenih su varijable koje se u razvijenim zemljama intenzivno istražuju i unapređuju na osnovu rezultata istraživanja. Mnoga istraživanja su pružila dokaze da je komunikacija između lidera i saradnika povezana sa posvećeno&scaron;ću, međutim ni jedno od ovih istraživanja nije pružilo podatke o dubljoj prirodi i karakteristikama ove povezanosti. Čak ni u razvijenim zemljama nije bilo dovoljno istraživanja za potpuno potkrepljenje osnovne tvrdnje o povezanosti u različitim radnim okruženjima.<br />Cilj disertacije je da na međunarodnom nivou pruži značajan doprinos boljem razumevanju međusobnog uticaja komunikacije između lidera i saradnika, ovla&scaron;ćivanja i organizacione posvećenosti zaposlenih u okruženjima u tranziciji, i razvoju teorije i prakse ovih varijabli u okvirima organizacionog pona&scaron;anja. Sekundarni cilj istraživanja je poređenje javnih, proizvodnih i uslužnih organizacija u Srbiji i određivanje očekivanih razlika između njih vezanih za komunikaciju, ovla&scaron;ćivanje i posvećenost i pružanje kvalitetnih podataka osobama koje se bave ili će se baviti liderstvom u datim organizacijama za pobolj&scaron;anje organizacionih performansi.<br />Istraživanjem su dobijeni kvalitetni podaci o komunikaciji između lidera i saradnika, ovla&scaron;ćivanju i organizacionoj posvećenosti zaposlenih, njihovom međusobnom uticaju i relacijama, kao i o kritičnim grupama zaposlenih koje zahtevaju preduzimanje hitnih mera za pobolj&scaron;anje u Srpskim organizacijama. Primena ovih podataka u akademskim i poslovnim okruženjima može pružiti značajan doprinos u modernizaciju teorije i prakse liderstva u Srbiji.<br />Glavno pitanje na koje ova disertacija pruža odgovor je: &quot;Da li komunikacija između lidera i saradnika ima uticaj na organizacionu posvećenost zaposlenih u organizacijama u Srbiji i kakvu ulogu ovla&scaron;ćenost zaposlenih ima u interakciji između komunikacije lidera i saradnika i posvećenosti?&quot;<br />Odgovor na prethodno pitanje je jasan i nedvosmislen: &quot;Komunikacija između lidera i saradnika ima značajan uticaj na organizacionu posvećenost zaposlenih u organizacijama u Srbiji, dok ovla&scaron;ćenost zaposlenih ima ulogu medijatora u interakciji između komunikacije lidera i saradnika i posvećenosti&quot;. Ovla&scaron;ćenost zaposlenih ima i značajne direktne veze kako sa komunikacijom između lidera i saradnika i organizacionom posvećeno&scaron;ću, ali je njena uloga kao medijatora jo&scaron; značajnija.</p> / <p><span style="font-size:9px;">The phenomenon of leadership is as old as the civilization itself and it has its important place in research worldwide in the last hundred years, which is supported by the fact that there are almost as many definitions of leadership, as there are persons who tried to define it.<br />Serbia, as a country in transition, i.e. in development, is currently facing with the challenges of transformation of outdated forms of management styles in organizations into modern forms of leadership. Most organizations in Serbia already implemented certain elements of leadership in their processes. However, organizations that have implemented entirely the concept of modern leadership into their business are rare.<br />The research subject of this thesis is investigation and providing quality data on one small part of the extremely broad phenomenon of leadership and its influence on the organizational commitment of employees, which is one of the basic variables of successful functioning of modern organizations. The areas of leadership that had been researched within this thesis are the leader-member exchange (LMX) and psychological empowerment of employees.<br />Leader-member communication, empowerment and organizational commitment of employees are variables that are intensively researched and developed based on the research results in developed countries. Many researches have provided evidence that leader-member communication is linked with commitment. However, neither one of these researches had not provided data on the deeper nature and characteristics of this linkage. Further, there had not been sufficient research even in developed countries to completely corroborate the basic claim of the existence of the linkages in different working environments.<br />The aim of the thesis is to provide significant contribution at the international level to better understanding of the mutual influence of leader-member communication, empowerment and organizational commitment of employees in transitional environments, and to the development of the theory and practice of these variables within the framework of organizational behavior. The secondary aim of the research is comparing public, manufacturing and service organizations in Serbia, determining the expected differences between them regarding communication, empowerment and commitment, and providing quality data to persons who are practicing or will practice leadership in the given organizations so that they could improve organizational performance.<br />The research resulted with quality data on leader-member communication, empowerment and organizational commitment of employees, their mutual influence and relations, and also on critical groups of employees that require undertaking urgent improvement measures in Serbian organizations. The application of this data in academic and business environments can provide significant contribution to the modernization of leadership theory and practice in Serbia.<br />The main question to which this thesis gives an answer is: &quot;Whether leader-member communication has influence on the organizational commitment of employees in Serbian organizations and what is the role of empowerment in the interaction between leader-member communication and commitment?&quot;<br />The answer to the previous question is clear and unambiguous: &quot;Leader-member communication has significant influence on organizational commitment of employees in Serbian organizations, while empowerment of employees has mediating role in the interaction between leader-member communication and commitment. Empowerment of employees has also significant direct linkage with leader-member communication and also organizational commitment, but its role as a mediator is more important.</span></p>

Cette recherche vise à étudier l’effet de l’orientation marché sur la qualité perçue dans l’enseignement supérieur tunisien. Afin d’articuler ces deux pôles, nous avons proposé, une variable, l’engagement organisationnel, qui joue un rôle médiateur. Faute d’avoir pu corroborer cet effet médiateur, nous avons pu cependent obtenir un résultat crucial : l’orientation marché et l’engagement organisationnel sont des antécédents de la qualité perçue dans l’enseignement supérieur tunisien.Un examen de la littérature scientifique consacré à ce sujet a permis de construire un modèle théorique à tester. L’orientation marché, la qualité perçue et l’engagement organisationnel sont autant de variables constitutives du modèle de recherche. La contribution de l’orientation marché et de l’engagement relatif à l’amélioration de la qualité perçue est théoriquement justifiée (Voon, 2006 ; Yulia et Carmel, 2010 ; Clark et al., 2008 ; George et Sabapathy, 2011).Pour valider l’argumentation théorique, la recherche s’appuie sur un questionnaire administré auprès des étudiants de 11 universités tunisiennes qui enseignent la gestion. Les résultats obtenus montrent que l’orientation marché et l’engagement organisationnel exercent tous les deux un effet positif sur la qualité perçue dans l’enseignement supérieur tunisien. / The purpose of this research is to study the effect of market orientation on the perceived quality in the Tunisian higher education. We have suggested an intermediate variable that is to say an organizational commitment which acts as a mediating role between market orientation and perceived quality. Despite the non-corroboration of the mediating effect, we were able to report an interesting result; we found that market orientation and organizational commitment are antecedents of perceived quality in the Tunisian higher education. A stydy of the literature enables us to build an explanatory model of the model to be tested. Market orientation, perceived quality and organizational commitment are variables forming the conceptual model of the research. The contribution of market orientation and commitment in the improvement of the perceived quality is theoretically justified (Voon, 2006; Yulia et Carmel, 2010; Clark et al. 2008; George et Sabapathy, 2011).To validate the theoretical argumentation, the research is based on a questionnaire administered to students from eleven Tunisian business schools. The results show that market orientation and organizational commitment both have a positive effect on the perceived quality in the Tunisian higher education.

Doctor of Philosophy / Department of Hospitality Management & Dietetics / Chihyung Ok / Academics and practitioners alike have studied the concept of person-environment fit (P-E fit) during the last two decades. How well a person fits the work environment may be an effective indicator of attitudes and behaviors in organizations. P-E fit is not completely conceptualized, so existing studies of fit theory have focused only on particular dimensions of fit leading to contradictory results. Therefore, Study 1, using multi-dimensional environment fit, tested relationships among the environment fits, work related attitudes, and outcomes at the individual, group, and organization levels. In addition, Study 2 examined the effect of relationship qualities between hierarchical levels (supervisor-subordinate) and multi-dimensional fit on employee turnover intention. To empirically test the proposed relationships, 288 foodservice employees at continuing care retirement communities (22 facilities) statewide submitted questionnaires. Of these, 261 and 254 were usable in study 1 and study 2, respectively, for further data analysis. The results of structural equation modeling (Study 1) suggested that employee need-supply fit, demand-ability fit, person-group fit, and person-organization fit were positively related to employee need satisfaction. Further, need satisfaction was positively related to outcome variables like work engagement, interpersonal citizenship behavior, and organizational commitment. Results of hierarchical multiple regressions (for Study 2) showed that employee need-supply fit perception related negatively to turnover intention. The study also found that the leader-member exchange relationship moderated the need-supply fit and turnover intention. Thus, a close exchange relationship between leaders and subordinates could keep subordinates from leaving because of a need-supply misfit. Further discussion and managerial implications of the findings along with directions for future studies are provided.

M. Tech. (Human Resource, Faculty of Management Sciences), Vaal University of Technology / The purpose of this study is to investigate the perceptions of employees of their organisation’s CSR activities and their effects on employees’ organisational commitment and intentions to stay. This study advocates that the way employees perceive their organisation’s CSR practices influences the types of attachment they have towards their organisation and reinforces their intentions to stay in their current organisation. The fact that employees play a central role in the realisation of an organisation’s goals makes it critical for any organisation to have employees who are willing to go beyond what is required of them and who are willing to stay in the organisation at least until the completion of their duties or contracts. In this study, a quantitative research paradigm and a descriptive research method were used to investigate a sample size of 350 employees working in one of the telecommunication organisations in Cameroon. In order to minimise the study bias, simple random sampling was used to ensure that the sample accurately reflects the larger population (N=670). Data was collected with the aid of a structured questionnaire and the results of the correlation analysis revealed that all four CSR dimensions are significantly and positively related to organisational commitment variables as well as to employees’ intentions to stay. CSR also showed strong predictive relationships with the various facets of organisational commitment. Organisational commitment in turn also showed strong predictive relationships with intention to stay within an organisation. Findings and recommendations of this study are important to employers as it provides crucial information regarding the types of activities organisations could engage in, and for employees to consider them as socially responsible. Such involvement in CSR activities can improve employees’ organisational commitment and reinforce their intentions to stay in their current organisation.

Studier på personlighetsområdet har genomförts i många år där resultat vittnar om att personlighet spelar roll för olika livsutfall. Däremot har få studier på området undersökt sambanden mellan personlighet och organisationslojalitet. Tidigare forskning visar att organisationer kan undkomma onödiga kostnader genom att anställa individer som tenderar att bidra med hög organisationslojalitet. Vår studie avsåg därmed att fortsätta undersöka sambanden mellan personlighet och organisationslojalitet. En kvantitativ metod användes och datainsamling skedde genom ett webbaserat frågeformulär bestående av 48 påståenden. Frågeformuläret bestod av två etablerade instrument, IPIP-30 och Organizational Commitment Questionnaire (OCQ), som avsåg mäta personlighetsdimensionerna och organisationslojalitet. Totalt deltog 155 personer i studien (M = 34 år, SD = 12, range18-64 år, 75% kvinnor) med genomsnittlig anställningstid i sin organisation på 6.5år (SD = 8.5, range 0.7-44 år). Resultaten var delvis i linje med tidigare forskning där personlighetsdimensionerna neuroticism, samvetsgrannhet och vänlighet har visat sig predicera organisationslojalitet. Ett oväntat resultat i föreliggande studie var att extroversion inte påvisade samband med organisationslojalitet. En regressionsanalys vittnade om att personlighet kunde förklara ≈ 20% av variansen inom organisationslojalitet. Resultaten bidrar till ökad kunskap kring att personlighet kan användas som prediktor för organisationslojalitet. Vår slutsats är att personlighet kan användas som prediktor för att finna lojala individer, som är en investering för organisationer då man kan undkomma hög personalomsättning och onödiga kostnader, samt erhålla individer som tenderar att bidra med det lilla extra. / Previous studies in the field of personality have been carried out for many years where the results show that personality are important for different life outcomes. However, few studies have investigated relationships between personality and organizational commitment. Previous research shows that organizations can avoid unnecessary costs by hiring people who tend to contribute with high levels of 3 organizational commitment. Thus, our study sought to preserve investigating relationships between personality and organizational commitment. A quantitative method was used, and data collection was done through a web-based questionnaire consisting of 48 statements. The questionnaire consisted of two established instruments, the IPIP-30 and the Organizational Commitment Questionnaire (OCQ), which intend to measure personality dimensions and organizational commitment. A total of 155 people participated in the study (M =34 years, SD = 12, Range 18-64years, 75% women) with average period of employment in their organization of 6.5years (SD = 8.5, range 0.7-44 years). The results were partly in line with previous research where the personality dimensions of neuroticism, conscientiousness and agreeableness have been shown to predict organizational commitment. An unexpected result in the present study was that extraversion did not show any relationship with organizational commitment. A regression analysis testified that personality could explain ≈ 20% of the variance in organizational commitment. The results contribute to increased knowledge that personality can be used as a predictor of organizational commitment. Our conclusion is that personality can be used as a predictor for finding individuals who tend to be loyal, which is an investment for organizations in order to avoid high turnover and unnecessary costs, as well as obtain individuals who tend to contribute the little extra.

La littérature a souligné à quel point la mobilisation collective des professionnels dans le sens de la performance de leur organisation pose question. En effet, les auteurs sont partagés sur la compatibilité entre engagement envers l’organisation et engagement envers la profession. Cette thèse cherche à comprendre la mobilisation collective des professionnels envers la performance de leur organisation, en interrogeant leur représentation sociale de la performance organisationnelle. Notre étude interroge les enseignants-chercheurs des universités françaises, confrontés depuis plusieurs années à d’importantes réformes, qui ont mis en place un management basé sur la performance. Des logiques managériales ont alors pris place aux cotés des logiques professionnelles pré-existantes. Les résultats révèlent que les enseignants-chercheurs ont une représentation largement partagée de la performance de l’université, mais deux groupes s’opposent : un premier groupe, majoritaire, est favorable au concept de performance, et un deuxième groupe, minoritaire est défavorable. Dès lors, quatre profils de mobilisation collective émergent, révélant ainsi des hybridations identitaires distinctes. Ainsi, l’identité professionnelle des enseignants-chercheurs évolue. Ils s’identifient davantage à leur établissement et intègrent ses besoins. Toutefois, des résultats émergents soulignent que ces quatre profils de mobilisation sont plus ou moins soutenus par une forte mobilisation au service public et que les profils les plus mobilisés ont un besoin fort de reconnaissance organisationnelle / Literature emphasized how much the professional’s collective mobilization towards the performance of their organization is problematic. In fact, the authors have divided opinions about the compatibility between the professional commitment and the organizational commitment. This thesis seeks to understand the professional’s collective mobilization to their organization performance by asking the social representation of the organizational performance. Our study of quantitative and exploratory nature question the academics of the French University who are facing, since previous years, significant reforms which implemented a management approach based on the performance. Therefore, the managerial logics took a place beside the prevailing professional logics. The results reveal that the academics defined the performance of the university as being the scientific publications and the student’s integration into the workplace. In the face of this representation widely shared about the performance of the university, two opposing groups: the first one, the majority group, is favourable to the concept of the performance, and the second one, in the minority, is unfavourable. From then on, four different profiles of collective mobilization emerge from the results, thus, revealing different identity hybridizations. So, the academics’ professional identity evolves. They identify more to their institution and integrate its needs. However, the emerging results stress, on one hand, that these four mobilization profiles are, more and less, supported by a strong Public Service Motivation. On the other hand, the most mobilized profiles need a high organizational support

Employee attrition is a critical issue for organizations as retaining the best professional talent and controlling the costs linked to losing and employing new employees is a costly process. This is especially true for small and medium-sized enterprises that have limited resources and where every individual employee is a big part of the collective effort of the company. It has been argued that in most organizations the utility of human resources is not maximized and that investments in the right human resource practices would provide returns that exceed the costs. The unclear relationship between human resource practices and performance is commonly referred to as ‘the black box' of human resource management. Human resource practices are conceptualized differently in the literature and one of the most popular views states that practices should support and synergize with each other and that a combined implementation of practices leads to better results. This concept is often referred to as high performance work systems (HPWS) which is designed to enhance employee effectiveness. Based on the research of HPWS, the AMO-framework was introduced to better explain the linkage between human resources management and organizational performance. The framework is based on the idea that employees will perform better when they are able to do so (Ability), when they possess the motivation to do so (Motivation), and when their work environment provides the necessary support (Opportunity). Due to the lack of research of the AMO-framework in Scandinavian countries, the purpose of this quantitative study is to tests the relationship between the AMO-framework, intention to leave and the two constructs of organizational commitment and work engagement. Based on the purpose, a research question for this study is addressed as follows: What is the impact of Ability, Motivation and Opportunity HR-practices on organizational commitment, work engagement and employees' intention to leave? The sample consisted of a total of 95 employees from various small and medium-sized enterprises in Sweden. The empirical findings suggest that even though the AMO-framework does not impact employees' intention to leave directly, the individual dimensions of Ability and Motivation might do so indirectly through the constructs of organizational commitment and work engagement. These findings highlight the importance of the impact of the AMO framework on the above-mentioned constructs. Furthermore, this study contributes to the studies on human resource management in SMEs by providing more insight for the owner-managers on how to wisely invest in human resources in order to decrease employee attrition.

The purpose of this study was to analyze which kind of work motivation was the strongest predictor to index for work loyalty. The sample was employees that worked at least part time (50%) and had been employed by the same employer for at least one year. The participants were women and men in the ages between 21 to 66 years. The survey was based on The Multidimensional Work Motivation Scale (MWMS) and five additional items about work loyalty from Tseng and Wu’s (2017) survey. The survey generated 95 survey responses of which 80 were complete. The analyses were carried out in IBM SPSS Statistics 24 and the results showed that the dimensionintrinsic motivationwas the strongest predictor to work loyalty. Further analyses showed that the factor identified regulationwas the strongest predictor to work loyalty of the dimension intrinsic motivationassociated factors. A negative significant correlation was demonstrated between the dimension amotivationand work loyalty. Since employees are one of the most important assets to an organization, it is essential that HR work together with managers to promote employees’ intrinsic motivation to create loyal employees. / Syftet med studien var att undersöka vilken sorts arbetsmotivation som starkast predicerade index för arbetslojalitet. Urvalet för studien var anställda som arbetade minst deltid (50%) och som hade varit anställda hos samma arbetsgivare minst ett år. Deltagarna var kvinnor och män mellan 21 till 66 år. Enkäten i föreliggande studie baserades på Multidimensional Work Motivation Scale (MWMS) som mätte arbetsmotivation och ytterligare fem påståenden som mätte arbetslojalitet från Tseng och Wu (2017) studie. Enkäten genererade 95 enkätsvar varav 80 var fullständiga. Analyserna genomfördes i IBM SPSS Statistics 24 och resultatet visade att dimensionen intrinsic motivation(inre motivation) starkast predicerade arbetslojalitet. Vidare analyser visade att identified regulation(identifieringspåverkan) var den faktor som starkast predicerade arbetslojalitet av dimensionen intrinsic motivationtillhörande faktorer. En negativ signifikant korrelation påvisades mellan dimensionen amotivationoch arbetslojalitet. Eftersom arbetstagare är en av de viktigaste tillgångarna som en organisation har är det väsentligt att HR tillsammans med chefer arbetar aktivt med att främja arbetstagares inre motivation för att således skapa lojala arbetstagare.

A partir do final do século passado, a competitividade impulsionou as organizações a buscar uma maior flexibilização em seus processos, conduzindo a novas formas de contratação de pessoas. A gestão da qualidade de vida no trabalho (GQVT), o comprometimento organizacional e a gestão de equipes com múltiplas formas de contratação são temas atuais e necessários nas organizações. A proposta deste estudo foi investigar como são as relações da qualidade de vida no trabalho e do comprometimento organizacional em equipes com múltiplas formas de contratação. Para isso fundamentou-se em algumas definições. Como qualidade de vida no trabalho entende-se a percepção e escolhas de bem-estar relativas a hábitos saudáveis pessoais, familiares e organizacionais em ambiente ético e sustentável. Como comprometimento organizacional entende-se o empenho e envolvimento do indivíduo com a organização. Foi realizado um estudo de caso em uma instituição de pesquisa tecnológica que opera com equipes de múltiplos vínculos. Foi aplicado um questionário auto-administrado obtendo-se uma amostra de 270 colaboradores, que foi analisada utilizando-se a Correlação de Pearson e a ANOVA. As hipóteses do estudo foram confirmadas, indicando associações moderadas entre a satisfação com QVT e as dimensões de comprometimento afetiva e afiliativa, bem como diferenças entre os colaboradores com vínculos de trabalho diferenciados, em relação à satisfação com QVT, à atribuição de importância em QVT e ao comprometimento. Os resultados indicam que, entre os colaboradores de diversos vínculos contratuais, há diversas diferenças na satisfação com a QVT, algumas diferenças na atribuição de importância em QVT e algumas diferenças no comprometimento, em assertivas que não podem ser generalizadas para a forma de comprometimento predominante na organização. Os dados indicam que o comprometimento organizacional na amostra é, em geral, normativo e dissociado da QVT. Isto indica que o comprometimento pode estar mais associado a outros aspectos, como a cultura da organização, do que a diferenças entre as formas de contratação. A confiança também foi percebida como um importante aspecto que deve ser considerado na gestão de equipes multicontratuais. Sistemas participativos, com maior difusão de informação e políticas públicas que incorporem gestões mais modernas pode ser uma solução, possibilitando também maior equidade nas formas de contratação. / Since the end of last century, competitiveness has stimulated organizations in order to search for more flexibilization in processes, leading to new forms of contracting people. The quality of working life management (QWLM), the organizational commitment and the management of teams with multiple contracting forms are current and necessary subjects in the organizations. The aim of this study was to investigate how are the relations of quality of working life and organizational commitment in teams with multiple contracting forms. Thus this study was based on some definitions. Quality of working life is understood as the individual perception and choices concerning well-being, at personal, familiar and organizational healthful habits in an ethical and sustainable environment. Organizational commitment is understood as the individual striving and involvement with organization. A case study was carried out in a technological research institution which operates by teams of multiple contracting forms. A self-administered questionnaire was applied to a sample of 270 collaborators, which was analyzed by Pearson Correlation and ANOVA. The hypotheses of this study were confirmed, indicating moderate associations between the QWL satisfaction and the affective and affiliate dimensions of organizational commitment, as well as differences between collaborators with different contracting forms to QWL satisfaction, to attribution of QWL importance and to organizational commitment. The results indicate that, among the collaborators of diverse contracting forms, there are several differences in QWL satisfaction, some differences in QWL attribution of importance and some differences in organizational commitment, in some statement that cannot be generalized for the predominant commitment dimension in the organization. Data also indicate that the organizational commitment, from the sample is, in general, normative and dissociated from QWL. Therefore commitment can be more associated to other aspects, such as organizational culture, than contract differences. Participation systems, with information diffusion and public politics which incorporate modern managements can be a solution, what would also make possible more equity of contracting.

O capitalismo e o mundo do trabalho vêm sofrendo transformações profundas desde a década de 1970. A pesquisa aqui descrita é uma investigação da relação inconsciente entre o sujeito e a configuração atual do capitalismo, no contexto de uma empresa multinacional do ramo hoteleiro. O método adotado foi qualitativo, sendo um estudo de psicanálise aplicada sobre a articulação fantasmática e institucional de prazer, sofrimento e gozo na empresa em questão: 1) pela análise do discurso produzido em entrevistas abertas com 6 de seus funcionários que trabalham em 4 hotéis da rede, localizados em São Paulo capital e em Campinas, realizadas entre outubro de 2007 e novembro de 2008; 2) pela análise de material impresso e on-line da empresa; 3) por um breve recorte sócio-histórico do capitalismo. Uma das conclusões a que chegamos é a de que os fundamentos de uma empresa comercial permanecem os mesmos, mas mudaram os mecanismos e os discursos adotados na sua execução. Agora, entidades abstratas externas a globalização, a competitividade, o mercado supostamente justificam a intensificação da apropriação do que é produzido, do conhecimento, do tempo dos funcionários; justificam a necessidade imperiosa de excelência produtiva, de lucros sempre crescentes; justificam as reestruturações, a adoção de políticas de verificação de competências e demissões. No caso analisado, a velha empresa-mãe, subjetiva nas escolhas, lenta nas decisões, está sendo substituída pela nova empresa objetiva e rápida nas escolhas dos que estão aptos e na implementação de mudanças que os resultados exigem. Mas isso tem sido feito mantendo-se a velha roupagem da mãe-protetora, num discurso quase uníssono sobre um laço social supostamente em grande harmonia, tanto na documentação oficial da empresa, quanto na fala de seus funcionários, da eleita mais de 10 vezes como uma das 10 melhores empresas para se trabalhar no Brasil; da que se preocupa com os filhos-funcionários, que oferece a eles muitas oportunidades de carreira. Entretanto, delineiam-se impasses e contradições nos discursos, que parecem oscilar entre o neurótico e o perverso. Porém, a faceta perversa fica, em geral, elidida. Perversa em termos de fantasia e vontade de gozo, na relação com o outro, no caso dos sujeitos, e, no caso da empresa, dos objetivos de lucratividade acima de qualquer preocupação com funcionários, de qualquer responsabilidade social ou de diversidade supostamente valorizada. Além disso, as questões pessoais de todos os 5 sujeitos ouvidos estão ligadas às questões centrais que permeiam a instituição. Questões que se referem ao lugar que cada um ocupa para o outro ser ou não ser reconhecido, ser ou não ser promovido, ser ou não ser demitido, ver ou não ver o outro ganhar uma oportunidade de carreira. / Capitalism and labour configuration have been changing deeply since 1970. The research here described is an investigation about the unconscious relation between the subject and the current capitalism configuration in the context of a multinational company in the hotel market. The method adopted was qualitative, being a study of applied psychoanalysis about the articulation between singular fantasy and institutional discourse as well as pleasure, suffering, jouissance forms in the company in question: 1) by the analysis of discourses produced in open interviews with 6 of its employees that work in 4 of its hotels located in São Paulo and Campinas, Brazil, held between October 2007 and November 2008; 2) by the analysis of printed and on-line corporate material; 3) by a short social-historical briefing of capitalism. One of the conclusions to which we have come is that basic principles of a commercial company are the same as ever. Nevertheless mechanisms and discourses adopted to implement them have changed. Now external abstract entities - globalization, competitiveness, market dynamics - supposedly justify the intensification of appropriation of what is produced by employees, besides their knowledge and time; justify such imperious demand for productive excellence and growing profits; justify restructuring actions, adoption of competence assessment policies and layoffs. In the analysed case, the old mother-company, subjective in selection processes, slow to make decisions, is being replaced by a new company, objective and fast to select competent people and to implement changes that goals associated with financial results require. However this has been done keeping the old image of a protective-mother painted through an almost homogeneous discourse about a social tie supposedly in great harmony. This is the case in both the official corporate documentation and the employees\' speech about the company which has been elected more than 10 times as one of the 10 best companies to work in Brazil; which is concerned about its children-employees; which offers several career opportunities to them. However, some contradictions and impasses are detected in discourses, which seem to oscillate between the neurotic and perverse ones. But the perverse dimension usually stays elided. Perverse in the sense of fantasy and will to jouissance in the relation with the other, in the case of the subjects, and, in the case of the company, in the sense of profitability goals above any concern towards employees, any social responsibility or any diversity supposedly appreciated. Furthermore, personal issues of all interviewed subjects are related to the institution core issues. Issues referring to the place that each one occupies for the other - to be or not to be recognized, to be or not to be promoted, to be or not to be laid off, to see or not to see the other getting a career opportunity.