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11	Estilos musicais e seus efeitos no comportamento do consumidor no ambiente de varejo / Musical styles and its effects on consumer behavior in retail environment Santos, Eduardo Biagi Almeida 05 May 2016 (has links) Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-09-01T20:44:25Z No. of bitstreams: 1 Eduardo Biagi Almeida Santos.pdf: 1027246 bytes, checksum: 11b58b465b737ee70cfb4bbf52d9cffc (MD5) / Made available in DSpace on 2016-09-01T20:44:25Z (GMT). No. of bitstreams: 1 Eduardo Biagi Almeida Santos.pdf: 1027246 bytes, checksum: 11b58b465b737ee70cfb4bbf52d9cffc (MD5) Previous issue date: 2016-05-05 / The use of music as a motivator in store environment has been explored by some researchers over the years (Turley & Milliman, 2000). This research aims to analyze how the effect of congruence of the musical style used in the retail environment affects the consumer behavior. The relationship between behavior and the environment has been studied by psychologists through the discipline of environmental psychology (Donovan & Rossiter , 1982), based on the paradigm Stimulus - Organism - Response , which suggests that environmental cues influence the organism generating a response of approach and avoidance (Mehrabian & Russel, 1974). Atmosphere as a marketing tool is defined as a consciously created space to create certain effects on consumers and influence their purchase decision (Kotler, 1973; Kellaris, 2008). An experiment 2x3 factorial design was conducted to investigate the influence of music in the retail environment on consumer behavior with hedonic and utilitarian motivation, specifically in the model Pleasure, Arousal and Dominance (Donovan & Rossiter, 1982), general evaluation of store and impulse buying. The sample consisted of 271 completed questionnaires. The results were that the consumer with hedonic motivation proved to be more sensitive to environmental stimuli, presenting a more positive response to Pleasure, Arousal and General evaluation of store when congruent music was played. The respondent with utilitarian motivation demonstrated also be influenced by ambient music, but with a smaller effect than the consumer with hedonic motivation. / A utilização da música como motivadora em ambiente de loja tem sido explorada por alguns pesquisadores ao longo dos anos (Turley & Milliman, 2000). Esta pesquisa tem como objetivo geral analisar como o efeito da congruência do estilo musical aplicado no ambiente de varejo interfere no comportamento do consumidor. O relacionamento entre comportamento e o ambiente tem sido estudado por psicólogos por meio da disciplina de psicologia ambiental (Donovan & Rossiter, 1982), baseado no paradigma Estímulo – Organismo – Resposta, que sugere que estímulos ambientais influenciam o organismo gerando uma resposta de aproximação ou afastamento (Mehrabian & Russel, 1974). Atmosfera como uma ferramenta de marketing é definida como um espaço criado conscientemente para criar certos efeitos nos consumidores e influenciar sua decisão de compra (Kotler, 1973; Kellaris, 2008). Foi realizado um experimento de desenho fatorial 2x3 para investigar a influência da música no ambiente de varejo sobre o comportamento do consumidor de motivação hedônica e utilitária, especificamente nas respostas do modelo Prazer, Ativação e Dominância (Donovan & Rossiter, 1982), avaliação geral da loja e compra por impulso. A amostra foi composta por 271 questionários completos. Os resultados encontrados foram que o consumidor de motivação hedônica demonstrou ser mais sensível ao estímulo ambiental, apresentando uma resposta mais positiva para Prazer, Ativação e Avaliação geral da loja quando a música congruente foi tocada. O respondente de motivação utilitária também demonstrou ser influenciado pela música ambiente, porém com um efeito menor do que o consumidor de motivação hedônica. música ambiente comportamento do consumidor música na decisão de compra motivação hedônica motivação utilitária background music consumer behavior music in purchase decision hedonic motivation utilitarian motivation
12	Effet de la musique de fond sur le contrôle attentionnel : impact des variations individuelles d'anxiété Houde-Archambault, Catherine 07 1900 (has links) Au quotidien, nos ressources attentionnelles sont sollicitées de part et d’autre et la capacité à diriger notre attention sur une tâche et ignorer les distractions (le contrôle attentionnel) est cruciale. Pour mieux comprendre cette influence, les facteurs émotionnels pouvant moduler l’attention sont étudiés. L’omniprésence de la musique, et des émotions qu’elle induit, dans les activités quotidiennes soulève des questions quant à son effet sur cette capacité. Les résultats des études explorant l’effet de la musique de fond sur le contrôle attentionnel sont divergents, ils sont parfois nuisibles ou nuls, mais généralement bénéfiques. Il est possible que cette divergence s’explique par la diversité des caractéristiques émotionnelles (p.ex. le caractère relaxant ou stimulant) de la musique de fond utilisée dans les études. Le contrôle attentionnel peut également être modulé par les variations individuelles de l’anxiété (p.ex. des niveaux faible ou élevé de l’état et du trait d’anxiété). Considérer (a) les niveaux d’activation de la musique de fond et (b) des variations individuelles d’anxiété pourrait clarifier comment le contrôle attentionnel est influencé dans la vie quotidienne. Pour cela, deux groupes tirés d’une population adulte non-clinique ont été testés, un ayant un niveau d’état et de trait d’anxiété faible et un autre ayant un niveau d’état et de trait d’anxiété plus élevé. Tous les participants ont réalisé la tâche Flanker dans trois conditions : avec la présentation de musiques stimulantes et relaxantes, ainsi qu’en silence. Les résultats indiquent que l’effet Flanker est similaire entre les trois conditions pour le groupe à anxiété faible. En revanche, pour le groupe à anxiété plus élevée, l’effet Flanker est significativement augmenté avec la musique relaxante comparativement au silence. Ces résultats suggèrent que l’effet de l’activation de la musique de fond sur le contrôle attentionnel varie selon le niveau d’anxiété. / Daily, attentional control is solicited to maintain attention on a desired task and inhibit distractions. Knowingly, emotional factors are studied to further understand attentional modulation. With the omnipresence of music, and the emotions it induces, in daily activities, its impact on attentional control arises questioning. Studies exploring the effect of background music on attentional control have shown inconsistent results, supporting its effect is sometimes detrimental or null, but mostly beneficial. Differences in the emotional characteristics of music could possibly explain the inconsistent results shown in studies exploring the effect of emotions on attentional control. Additionally, individual variations in emotional states have been shown to impact attentional control capacities, namely variations in anxiety (low/high trait and state anxiety). Considering activation levels of music (stimulating/relaxing) and individual levels of anxiety (low/high) could clarify how attentional control is impacted in the daily life. This study aims explored the effect of (a) the activation levels of background music and (b) individual differences in anxiety on attentional control capacities using the Flanker task. To this aim, a low state-and-trait anxiety group and a high state-and-trait anxiety groups drawn form a non-clinical population were tested under three conditions: with presentation of stimulating and relaxing music, and in silence. For the low-anxiety group, the Flanker effect was similar between the three conditions. On the other hand, for the high-anxiety group, the Flanker effect was significantly increased with the relaxing background music compared to silence. These results suggest that the effect of background music activation levels on attentional control varies as a function of anxiety levels. Musique de fond Contrôle attentionnel Tâche de Flanker Interférence Anxiété Émotions musicales Background music Attentional control Flanker task Anxiety Musical emotions
13	Effet de la musique de fond sur le contrôle attentionnel chez les personnes âgées et les jeunes adultes Cloutier, Amélie 08 1900 (has links) Le vieillissement normal peut être accompagné par un déclin cognitif incluant une diminution du contrôle attentionnel, une fonction exécutive nous permettant de concentrer notre attention tout en inhibant les distractions. De plus, des études antérieures ont démontré que la musique de fond peut améliorer certaines fonctions exécutives, autant chez les jeunes que chez les personnes âgées. Sachant que le vieillissement normal est caractérisé par un déclin du contrôle attentionnel qui n’est pas observé chez leurs cadets, cette étude vise à explorer si l’effet de la musique de fond sur le contrôle attentionnel est le même chez les personnes âgées et les jeunes adultes. Pour ce faire, 19 personnes âgées (62 à 74 ans) ainsi que 21 jeunes adultes (20 à 32 ans) ont effectué la tâche flanker d’Eriksen, qui évalue le contrôle attentionnel, dans trois conditions : en écoutant de la musique de fond stimulante, relaxante et en silence. Comme attendu, les temps de réaction étaient plus lents pour les essais non congruents que pour les essais congruents. Cette différence, appelée l’effet flanker, était significativement plus grande sous la condition de musique relaxante comparativement aux deux autres conditions. De plus, l’effet flanker était le même dans les deux groupes d’âge. Pour conclure, la musique relaxante nuit au contrôle attentionnel des personnes âgées et des jeunes adultes, comparativement à la musique stimulante et au silence. / Normal aging can be accompanied by a cognitive decline including a decrease in attentional control, an executive function allowing us to focus attention while inhibiting distractors. Also, previous studies demonstrated that background music can enhance some executive functions, both in young and older adults. Knowing that normal aging is characterised by a decline in attentional control that is not observed in their younger peers, this study aims to explore if the effect of background music on attentional control is the same in older and young adults. To do so, 19 older adults (62-74) as well as 21 young adults (20-32) performed the Eriksen’s flanker task, evaluating attentional control, under the exposition of three conditions: stimulating and relaxing music and silence. As expected, reaction time (RT) was slower for the incongruent trials and faster for the congruent ones. However, this difference, called the flanker effect, was significantly greater under the relaxing music condition compared to others, due to a combination of much slower RT in incongruent trials and faster RT in congruent ones. The flanker effect was the same in both age groups. In conclusion, relaxing music impairs attentional control of older and young adults compared to stimulating music and silence. vieillissement normal fonctions exécutives contrôle attentionnel musique de fond émotions musicales normal aging executive functions attentional control background music musical emotions
14	Hudební znečištění veřejných místech / Music Pollution In Public Places Bryšková, Jarmila January 2014 (has links) This diploma thesis focuses on issues connected with music pollution, which has an impact on us whenever we are near noisy, disturbing and irritating music that we have to listen to involuntarily. We are exposed to this kind of noise on daily basis and we usually ignore the consequences it may bring. This thesis consists of two parts. The theoretical part describes the main characteristics, with made research and the most common forms of musical noise - musical coulisse, background music. The main source of information was my questionnaire filled in by 136 respondents. It presents a complex overview on this poorly analyzed and complicated issue as well as shows in which public places we are exposed to the music pollution frequently and how we perceive it. As the main result of my study I consider the finding that majority of people find a musical noise in public places disturbing. The most irritating places seem to be restaurants and waiting rooms. However some silent music is rather required in places like restaurants, coffee shops and waiting rooms. Younger generation prefers loud music in shops, in contrary to middle age respondents that would prefer silent music. People are usually not protecting themselves much against a musical noise. And if yes, they try to sort it out by negotiations - in...
15	The Complicated Relationship Between Music and Foreign Language Learning: Nuanced Conditions Required for Cognitive Benefits Due to Music Greenberg, Talia 29 July 2015 (has links) No description available. Cognitive Psychology Educational Psychology Experimental Psychology Foreign Language Music Pedagogy Psychology Teaching Language Music Education Verbal Memory Foreign Language Learning Speaking Singing Composing Listening Background Music Psycholinguistics Language Pedagogy Mnemonic Device Encoding Specificity Principle Generation Effect Cognitive Load
16	Ambient musik : En undersökning om spatial musik som klingande arkitektur / Ambient Music : Investigating spatial music as sounding architecture Milveden, Jens January 2022 (has links) ”Ambient Music”, established and described by its ”creator” Brian Eno, has become a term with a wide range of uses - as generative music, in sound- and audiovisual art installation, a mediated ”sound” of a genre through albums and artists to plug in to during your daily walk - as well as any imaginable association with the term connected to public, spatial or virtual ambience. Through the liner notes of the genres original albums (Ambient 1: Music For Airports of 1978, and to some extent Discreet Music of 1975) it is clear though that the original idea is more related to listening to your own spatial awareness as a form of music rather than a following of certain sounds and conventions that the term has been associated with. At the time as a sonic alternative to conventional background music of public spaces. The author suggests that these ideas never would have surfaced if it wasn’t for the earlier ideas of Erik Satie and John Cage, whose sonic frameworks and instructions beyond the traditional music sheet were vital for Eno to create generative canvases of sounding art for the spaces. The paper then focuses on consolidating the term ”Ambient Music” with its frameworks in art and function by deconstructing it between spatial, architectonic usage and as a mediated genre of a ”sound”, via virtual generative music - and back again, via its original description of enhancing environments ”acoustic and atmospheric idiosyncracies”. With Eno’s original thesis in mind the paper continues to explore where ”Ambient Music” (through arguably its sub-genre, ”Spatial Music”) is today, as well as looking at the potential futures for the genres’ artistic functions as an established and accepted sonic element of physical architecture and public spaces. This exemplified by building a bridge between ”Ambient Music” and the modern ”non-ambient” sonic scenographer, ”Spatial Music”-artist Mareike Dobewall, for further discussions on sound art as sounding architecture - a potential future for the Ambient label. Sonic Spatial Ambient Architecture John Cage Brian Eno Dobewall Erik Satie Music Soundscape Generative Music For Airports Furniture Music Indeterminacy Ambience Space Acoustics Sound Installation Audiovisual Atmosphere Landscape Muzak Background Music Musica Mundana Voicelanding Phenomenology Spatial Ambient Arkitektur Musik John Cage Brian Eno Dobewall Erik Satie Musica Mundana Voicelanding Ljudlandskap Generativ Möblemangsmusik Indeterminism Ambiens Rumslighet Akustik Installation Ljudinstallation Audiovisuell Atmosfär Landskap Muzak Bakgrundsmusik Fenomenologi Musicology Musikvetenskap

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