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From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garmentsErtelt, Sophie-Marie, Guzun, Ecaterina, Scott, Mirja January 2018 (has links)
Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. Today the fashion industry is looking at options to the traditional take-make-dispose model where non-renewable resources are used at an ever-increasing rate. The Swedish fashion retailer Monki together with Re:textile decided to investigate if servitization could turn the above mentioned linear model into a more sustainable, circular model. They set out to develop an in-store concept where customers could customise their garments instantaneously and this formed the basis of a project brief and a Business Model Canvas which both served as the foundation and starting point of the presented research. Purpose - The purpose of the research is to develop and test a product extension service business model that utilises a direct to garment printer to mass customise jeans in-store. The said purpose is divided into three perspectives: the design-, service provider - and customer perspective , covering four cornerstones of the Business Model Canvas. The different perspectives with their separate, but related, research questions will be unified again in the conclusion. Methodology - To fulfill the purpose, the thesis research is relying on abductive reasoning through systematic combining, while implementing a mixed methods approach. Systematic combining works well in extensive and diversified research where the researchers shift from one type of research activity to another in a quest to match empirical observations with theory, thus, the ultimate objective of systematic combining is matching theory with reality until both come close enough to form a functional outcome. Throughout the study, both qualitative and quantitative studies are conducted through action research, a customer case study as well as experimental research in order to fulfill the purpose of the thesis. Findings and Discussion - The conclusions and recommendations that are presented in the form of an updated Business Model Canvas all derive from the research conducted incorporating the three perspectives that have guided the thesis through all of its stages namely the design, service provider and customer perspective. A product service extension business model is proposed as a solution to the project brief that serves as a foundation for the research. The results of the research all point to the conclusion that it is indeed possible to implement the product service extension successfully. Tests relating to the customer as well as the service provider perspective have proven themselves implementable due to low overall printing costs and fast print time enhancing the customer shopping experience. Together with an indication of product satisfaction as well as creating a strong customer-product connection through the co-design experience it contributes to a circular economy. Furthermore, the overall consistent printing costs, as well as the insignificant time differences in the experiments total time, support the implementation of a PSS in a retail setting. Research Limitations - This research is confined to, and based on, the Monki and Re:textilebrief as well as a Business Model Canvas so therefore, no other ideas than the ones stated in the brief have been explored. The research´s inferences are limited to the given conditions as well as a laboratory setting. Further, the experimental research study will only test pocket shaped artwork on 100 percent cotton denim jeans using a Brother GTX 4 printer as a chosen direct to garment printer. The scope of the customer case study can be described as surveying as well as observing 40 of the visitors of the 2018 Fashion days and Exit at the Swedish School of Textiles while they test the proposed PSS in a mock-up retail store setting without an actual sales transaction. Further Research - The next logical step would be to run the tests in a real-life retail store as opposed to the laboratory setting. After the proposed product service extension is implemented at scale POS data could be gathered in order to establish the customers’ true willingness to participate in the customisation experience in-store. Additionally, a longitudinal continuation of the study would give answers to some of the indications arising from the case study, such as whether the mass customisation could truly serve as a brand strengthening activity or lead to an extended garment lifecycle in reality.
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Towards design-build architectural education and practice : exploring lessons from educational design-build projectsDelport, Hermie Elizabeth January 2016 (has links)
Thesis (DTech (Architectural Technology))--Cape Peninsula University of Technology, 2016. / This research explores design-build projects in
architectural education. The design-build studio is
an alternative to the conventional theory-oriented
studio. In design-build projects students both
design and build real buildings. Internationally,
design-build projects have increased rapidly in
architectural programmes over the past decade.
Literature suggests that design-build projects
are relevant for architectural education, but that
there is a definite need for more theoretical and
critical exploration.
Design-build projects in the context of this study
are defined as socially responsive, inhabitable,
full-scale investigations. The value of this
pedagogical construct for educators, students,
architectural practice and society in general was
an underpinning theme guiding this exploration.
Design-build projects are located on the
boundary between theory and practice. This
research provides a view into my journey across
this boundary, immersing myself in both the
theoretical and practical. Principles of the designbuild
process and design research mapped the
research path. The research process commenced
with the initiation of and active participation in a
number of design-build constructions. Through
critical reflection on the construction experiences
and the literature, specific pedagogical and
practice implications were explored. Cultural
historical activity theory provided me with a
sense of theoretical direction in this journey.
Collaboration as a pedagogical tool and the
possibility of exposing students to alternative
practice possibilities were foregrounded as being
uniquely situated within the design-build project.
The value of this research is the contribution
it makes to the current international call for a
clearer understanding of the pedagogical and
practice merit of design-build projects.
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First prototype for Digital Twin of the Organization data visualization following the EA Blueprint architectural patternSteiner, Lorenz Michael January 2022 (has links)
As a result of the digitalization of industrial processes, huge amounts of data are generated in organizations every second. Developing solutions that properly represent this data is critical for making it useful to the organization's stakeholders. Data visualization is a field within computer science that can be utilized to address this demand by enabling the development of appropriate methods for showing the data output of Digital Twins of the Organization (DTO). A recently proposed architecture for a resilient DTO using the EA Blueprint Pattern provides a promising basis for implementing DTOs that are capable of evolving alongside a dynamic organization. However, there is a lack of implementation of any prototypes of the proposed architecture's Information Architecture, which is responsible for dealing with data and visualizing them. Therefore, this thesis aims to develop a visualization prototype, aligned with the proposed architecture. The thesis achieves this goal by first establishing a theoretical basis in data visualization and applicable visualization techniques through a brief review of research articles. After a systematic selection process of visualization tools, the Python frameworks Plotly and Dash are chosen for designing and implementing a visualization prototype. The final design consists of a Python application containing various features and implementing multiple classes which make the prototype easily modifiable and thus able to evolve. In an industrial use case, the prototype is demonstrated to be fulfilling its requirements. Using the observations from the use case, it is finally concluded that the prototype is, in fact, sufficiently aligned with the proposed DTO architecture.
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The application and development of inclusive service design in the context of a bus serviceAceves-Gonzalez, Carlos January 2014 (has links)
This thesis investigates the design of inclusive services by integrating theory and approaches from the domains of Service Design and Inclusive Design. This integration was used to evaluate bus service use by younger and older people and the role of other stakeholders. The research was carried out through the case study of the bus service in Guadalajara, Mexico. As a result of this research, an inclusive service design approach and a tool are proposed to guide the design of inclusive services. Using an inclusive service design approach led to the application of a mixed methodology for data collection, which included: 1) a series of individual and group interviews with stakeholders as well as a document analysis; 2) structured focus groups with younger and older people; 3) observation of younger and older passengers using the service; and 4) accompanied journeys with older people. Data were analysed using both qualitative and quantitative techniques, and the results facilitated 1) the understanding of the service operation; 2) the identification of the main barriers for interaction with the service along a door-to-door journey; and 3) the determination of the gap between what younger and older users need and desire and what bus operators actually provide. The research then focussed on visualising and communicating the findings to stakeholders. An inclusive service blueprint was developed to graphically represent the level of difficulty in using the service by younger and older people across the door-to-door journey, and to highlight areas for service improvements. A final study was undertaken to assess the usefulness of the inclusive service approach and the blueprint in improving the bus service. Collectively, the findings indicate that integrating inclusive principles along with a Service Design approach provided several benefits in investigating and improving the bus service. The uniqueness of data generated by younger and older users and the understanding of inclusive principles by the stakeholders already shows the potential to lead to a more inclusive service given the activities now happening in Guadalajara. This research contributes to the discussion of how the design of services can evolve through the incorporation of inclusive principles in the design process. Whilst the research was undertaken in the context of the bus service in Guadalajara, the approach and some outcomes from this research may be applicable for designing inclusive services in other contexts around the world.
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顧客導向之企業流程再造 -以桃園國際機場客運服務為例 / Customer-Oriented Business Process Reengineering: A Case Study of Bus Service in Taoyuan International Airport蔡佩欣 Unknown Date (has links)
企業流程再造自1990年代被提出,由於國際貿易頻繁,加劇全球廠商競爭壓力,遂開始提出企業必須進行根本性重新思考其工作設計,以達到顯著性的營運改善,譬如成本、速度、品質…等,進而提供客戶更佳的產品服務,且隨著電腦設備、機械等資訊科技快速發展,其中又以製造產業最先開始熱切關注,如何將資訊科技導入其日常生產營運流程,以降低其生產與管理成本。
然而,隨著時代發展,現在服務產業已成為台灣的第三大產業,且由於製造廠商面對諸多同業低成本競爭壓力下,遂紛紛開始推行製造業服務化,開始強調其價值是自於優質且可靠的服務,可見製造產業與服務產業間的邊界已越來越模糊,以及服務產業對於未來之重要。
且拜賜現代科技發展,諸多服務廠商為了滿足顧客更多的需求和期望,開始嘗試透過新科技導入,改善舊有服務模式,以優化或重新建構服務流程,進而提供顧客更佳之服務,不過服務業的關鍵仍是顧客,由於顧客同時參與服務生產過程中,故必須將顧客的聲音同時納入改造規劃之中,並非以廠商利益作為前提,而是以顧客觀點為核心思考,才可設計出兼顧顧客與企業需求之新服務流程,故本研究目的欲探討服務系統運用顧客觀點規劃與發展新服務流程之重要性。
對此,本研究採用個案研究法,首先透過文獻探討整理出研究的分析步驟,再配合桃園國際機場的客運服務作為研究個案,以進行調查。其中分析將經歷六大步驟「準備動員與辨識願景」、「診斷現行流程與資源」、「定義與辨識關鍵流程」、「重新規劃設計新服務藍圖」、「執行辦法建議」和「擬定監督與衡量指標」,並運用服務藍圖工具劃分出顧客各階段行動,以顧客行動變化來劃分服務流程,以及運用顧客評估客運服務六大指標於其中,以將顧客導向精神落實。
本研究發現,於「準備動員與辨識願景」階段,有別於過往大多仰賴企業內部高層意識到改革之需要,在服務系統中,亦可透過洽詢顧客得到想法回饋,作為改革之契機;此外,在「診斷現行流程與資源」時,透過服務藍圖劃分旅客動作流程,並藉由旅客評估客運服務之六大因素—舒適度、便利性、安全性、資訊可及性、服務反應性與人員服務,融合檢驗各環節之失誤點,可充分將顧客觀點納入企業流程改造中,而本個案中,又以「資訊可及性」和「服務反應性」表現最不佳,進而找出本個案之關鍵流程,並做為後續規劃流程改造和擬定控制指標之主體。
並透過實際案例探討,了解到服務系統在推行企業流程再造時,顧客想法可劃分為六大指標納入其中考量,並使用服務藍圖工具以顧客觀點來劃分內部流程,其結果不但擴充了“企業流程再造”的理論探討,同時也能夠提供給未來相關領域的研究者和其他相關企業發展作為參考。 / The concept of Business Process Reengineering (BPR) has been expanded since the 1990s when the globalization boosted the competition in various industries. Therefore, companies were longed to fundamentally rethink how they do their work in order to significantly improve production speed, service quality or operational costs. Especially, with the development of Information Technology, the manufacturing industry adapts new technology in daily operation to save the production and management cost.
As the progress of time, the service industry plays a critical role to Taiwan’s economy. This in turn drives the manufacturing industry to servitize with the low-cost pressure. A growing number of manufacturing companies now emphasize their value not only production but also good and reliable service. The boundary between manufacturing industries and service industry is getting more and more unclear.
With the development of technology, service companies try to implement new technology to improve service process and satisfy customer needs. Since service tends to have customers’ involvement in the delivering process, customer orientation plays a more important role in service firms. This study thus argues that customers’ thoughts should be included in the BPR process to redesign a process that meets customers and companies’ needs.
This study utilizes the case study methodology, with in-depth interviews of bus service providers in Taoyuan International Airport. In this research, the BPR analysis steps are divided into 6 steps, which are identifying the vision and compose BPR team, diagnosing process and resources, defining and identifying the key process, re-designing new service blueprint, and designing control index system. This paper also utilizes the service blueprint as a tool to display the process functions above and below the line of visibility to the customer.
The research results indicate that service system could utilize customer feedbacks to identify specific problems instead of only from the top-management team awareness in the first step to identify the vision and build the BPR team. Furthermore, in the next step to diagnose process and resources, it can be analyzed by the six indices concerned by customers to check fail points. These indices are comfort, convenience, safety, information accessibility, service reaction and service personals. In the Taoyuan International Airport case, “information accessibility” and “service reaction” were the worst among those that are defined and identified as key process and set as control index.
This research reveals the importance of customers’ role in the BPR process. It also illustrates how to use service blueprint as a tool to divide operational process from customer’s perspective. The result not only contributes to the academic research of BPR but also provides valuable insight for service industry with further expansion on BPR.
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Genetics of Drosophila hearingPiepenbrock, David 27 September 2013 (has links)
No description available.
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Marketingová strategie Lékárny U Pöttingea s použitím marketingového nástroje service blueprint / The Marketing Strategy of Pötting’s Pharmacy Using the Marketing Tool Service BlueprintŠilberská, Tereza January 2015 (has links)
The diploma thesis is focused on marketing strategy plan of a private pharmacy using service blueprint as a marketing tool. At the beginning the thesis deals with characteristics of specifics and state regulations of pharmacy marketing. Then the thesis analyses Czech pharmacy market in particular with regard to the expansion of pharmacy chains and also puts emphasis on current pharmacy trends that influence management and marketing of private pharmacies. The main goal is firstly to describe the components of marketing mix that pharmacies might legally use as a part of their marketing strategy. Secondly the theoretical knowledge is applied to case study of Pötting's Pharmacy. The marketing strategy plan is based on situation analysis, service blueprint and questionnaire survey.
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Development of a Test Blueprint for a Hospitality Management Capstone Course to Measure Programmatic Student Learning OutcomesStevenson, Jackie M. 05 1900 (has links)
The purpose of this study was to develop a test blue-print for a hospitality management capstone course to measure programmatic student learning outcomes. A total of 50 hospitality industry professionals and hospitality management faculty were interviewed through focus group discussions, and a post-focus group survey was conducted to determine a weighted percentage for each of the nine determined content domains. A test blueprint was developed from the weighted proportions determined by this study and a process by which other educational institutions could follow to establish a consistent and accurate evaluation method for a capstone course was described.
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VISUELL PROGRAMMERING OCH SHADERPRESTANDA : En jämförelse mellan shaders gjorda i Unreal Material och HLSL / VISUAL PROGRAMMING AND SHADERPERFORMANCE : A comparison between shaders made in Unreal Material and HLSLOlsson, William January 2023 (has links)
Inom spelutveckling vill utvecklare gärna använda sig av visuella effekter för sina spel och genom shaderprogram kan en mångfald av visuella effekter skapas. Det som hindrar spelutvecklare från att använda sig utav alla visuella effekter de vill ha med i spelet är prestandan. Alla användare har inte tillgång till den senaste hårdvaran och kan ha minimikrav på prestandan hos ett spel. Spelbranschen går dessutom mer mot mobila spel (ISFE & EGDF 2021, ss. 18-19). Mobiler har begränsade resurser och har inte lika mycket processorkraft för grafik som en dedikerad grafikprocessor kan ge. Syftet med denna studie är att undersöka om det finns en skillnad i prestanda på shaders som implementerats med Unreal Material kontra High-Level Shading Language. Detta gjordes genom en implementation i varje språk av två shadereffekter. Efteråt konstruerades två renderingsintensiva scener där tidsmätningar på varje implementation genomfördes. Resultatet av detta kunde inte visa på någon koppling mellan vilket implementationssätt som användes och skillnad i prestanda. Resultaten av testerna kunde endast peka på en försumbar skillnad i prestanda.
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Jämställdhetsarbete och läroböcker - går de att kombinera?Hermansson, Emelie January 2016 (has links)
Sverige är ett av världens mest jämställda länder, men när det gäller genus och jämställdhet har vi fortfarande mycket kvar att arbeta med. Stereotypa genusbilder finns överallt, i reklam, i tidningar, i filmer och tv-serier och hos folk i vår närhet och, som jag kommer diskutera i denna uppsats, i våra läroböcker. Den stereotypa bilden av män och kvinnor som blir allt vanligare i samhället är problematisk, framförallt för de unga som ser den som ett ideal. I denna uppsats kommer jag diskutera och belysa jämställdhetsfrågan utifrån en läromedelsanalys. Jag analyserar texterna och ser framförallt på hur män och kvinnor framställs samt vilka normer som återfinns. Jag har diskuterat texterna med gymnasieelever och då det hos dem fanns existerande idéer om vad som är manligt och kvinnligt utgick jag ifrån dem och gick därifrån vidare till att analysera texterna och hur de överensstämmer med den ”verklighet” som återfanns hos gymnasieeleverna.
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