The diploma thesis focuses on the practical use of competitive intelligence, a method increasingly used to support decision making nowadays. The essential key principle is based on collection of precise data and their thourough analysis. The obtained information gives a comprehensive overview of the competitor analysis. The acquired knowledge of the competition is important for company's strategic decision-making processes. At the beginning the thesis gives a theoretical background on different means of data collecting including the ethic kodex. Folowing is the identification of the modern sources of information. Further, various methods and approaches of competitive intelligence are described. And the theoretical background on competitive strategies and their impact on the market wraps up the theoretical part of the thesis. The method is applied to create departmet of competitive inteligence for the company. Then the various options for further go to market activities are described and the scope of cooperation with selected customers is evaluted. The thesis describes the competitive intelligence advantages and the possible ways of aplications for the competitive strategy. At the end, the recommendations for the management of the company are summed up.

L’intelligence économique se présente comme une exception conceptuelle francophone issue à la fois de traductions de différents termes anglo-saxons mais également d’une agrégation de fonctions organisationnelles liées à l’information. Ces fondements hétéroclites se conjuguent à une effervescence pratique, l’intelligence économique ne cessant de se développer sous diverses formes dans les organisations. Cette thèse vise à proposer un fondement théorique nouveau à ces expériences en s’appuyant sur les concepts managériaux au travers de l’étude du cas de Gaz de Bordeaux, une entreprise du secteur énergétique. S’inscrivant dans une volonté exploratoire fondée sur une méthodologie qualitative, l’objectif est de proposer une définition s’appuyant sur les théories gestionnaires de l’asymétrie d’information, du système et de la valeur. / "L'intelligence économique" is presented as a French conceptual exception after at a time of translations various English terms but also an aggregation of organizational functions related to information. These heteroclite bases are combined to an effervescent practice, “l’intelligence économique” never ceasing to develop in various forms in organizations. This thesis aims to propose a new theoretical basis for these experiments based on the managerial concepts through a case study of Gaz de Bordeaux, an energy firm. As part of an exploratory will based on a qualitative, the objective is to propose a definition based on the Management Science theories of asymmetric information, system and value.

ABSTRACT Date:  2021-06-03 Level:  Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Aryan Singh   Omar Eyad  Shaheen Mohammad  Title:  How Market Intelligence Helps With Pricing Tutor:  Ali Farashah Keywords: Digitalization, Business Intelligence (BI), Market Intelligence (MI), Competitive Intelligence (CI), Pricing, Decision Making, Dynamic Pricing Model, Price Authority Research Question: How does MI help in pricing decisions of the European market in Systemair Purpose: The purpose of this research is to investigate if Market Intelligence (MI) has any effect on pricing decisions within the European market in Systemair Group. Since the field of MI in pricing decisions is explorative, this study will conduct thorough interviews with the goal of getting a deep understanding of how MI can help with pricing decisions. This study also aims to contribute to the research in this subject. Method: This study has been conducted in a qualitative manner on the case company Systemair Group. Primary data was collected through academic articles found via the library of Mälardalen University and scientific databases. The research was based on 5 semi-structured interviews conducted online with employees of Systemair. Conclusion: MI plays an important role in pricing. It gathers real time market data that is objective to feelings from the sales team or other employees. Factory capacity will be optimized with the evolution of MI, profit margin will be set higher than before and so this will result in a push in the overall price level of Systemair products. Value-Based Selling points and Resources are an integral part of the dynamic pricing model, specifically in Strategic Input and Data Input respectively.

This thesis focuses on the information resources suitable for analysis of political and economic development. The main aim is to present sources which deal with the intelligence. The term "intelligence" is also subject to closer examination. The following chapters describe various sources of valuable information: from providers of security and political analyses to country intelligence.

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The dissertation focuses on information support for the strategic management of universities in the Czech Republic, using competitive intelligence as a framework. Qualitative and quantitative research methods - text analysis, questionnaire survey and conceptual modelling - have been used to achieve the goal of the dissertation.Current state of the topic is reviewed both from the global and Czech perspective, with a special emphasis on legal and economic environment in which Czech universities operate. Strategic and organizational aspects of the information support provided to university management are evaluated. Data necessary for the provision of information support are also discussed. The key role of university libraries in the information support for university strategic management is identified.Categorization of internal and external information sources forming the data base for the strategic management support and the conceptual model of the data base are the main results of the dissertation. Key words competitive intelligence, strategic management, information managment, university evaluation, public universities, information support, information systems, information systems integration, public management and administration, Czech Republic,

Changes and challenges that have occurred in the past two decades have forced a radical shift in the basic foundations of how business is conducted. Internal, as well as external forces have forced organisations to constantly monitor their surrounding environment in order to create an awareness of opportunities and threats to allow them to survive in their competitive environment. Organisations need to gather all the information at their disposal, and turn the raw data into intelligence through a process of analysis and an exercise of human judgement. By utilising the potential offered by information systems in the process of generating intelligence and creating a corporate knowledge base to be used in strategic decision-making will lead to competitive advantage and constant innovation. Strategic Intelligence has information as its foundation. This research proposes that through its ability to absorb sources of information, the synergy of Business Intelligence, Competitive Intelligence, and Knowledge Management combined to form Strategic Intelligence, will allow organisations to incorporate all of their information and intellectual capital into a single database or system which will meet the intelligence requirements of management. The purpose of this study is to identify the current use of Strategic Intelligence in the Long-term Insurance Industry in the South African environment, and through the use of a survey questioned the benefits or problems experienced by executive management who have not yet implemented and used Strategic Intelligence as an input to the Strategic Management process, and identified the perceived value Strategic Intelligence could add in the decision-making process. The research study shows that organisations have not yet fully embraced a model for a cooperative global internal corporate Strategic Intelligence System or Portal that will incorporate all aspects of Strategic Intelligence into a single, easily manageable resource for management’s strategic planning and decision-making process, even though it could enhance their ability to withstand the onslaught of global competitors and expand their business into new markets, protect their local market or identify potential merger or acquisition targets, and increase innovation within the organisations. / Business Management / M. Com. (Business Management

Much has been researched and written on the concept of intelligence in the last century and while much of it has been applied in educational settings and commercial organisations, little has been investigated and applied within a sports context. Early research in the 1970s identified sport intelligence as comprising primarily of reaction time and recall and it was only in 2002, some 30 years later, that it again appeared in the literature with sport intelligence being considered a psychological characteristic of Olympic champions. The research of Gould, Diffenbach and Moffet (2002) into sport intelligence hypothesised that sport intelligence included having “the ability to analyse, being innovative, being a student of the sport, making good decisions, understanding the nature of elite sport, and being a quick learner” (p. 5). Later research by Blue (2009) proposed a comprehensive model of sport intelligence as it applied to golf wherein he posited that sport intelligence – albeit in a golfing context – comprised a ‘competition’ and ‘developmental’ intelligence. Other than the thematic assessment of Gould et al. (2002) and the golf-specific study of Blue (2009) no literature, data or research was available internationally, on the African continent nor in South Africa. The researcher responded to the call for further research and decided to complete a qualitative, exploratory study in South Africa. The research commenced by covering what was available on sport intelligence literature and to build on it by reviewing and considering general intelligence theories. Both orthodox and unorthodox approaches were considered and the review suggested that sport intelligence would conceptually and theoretically consist of a number of dimensions and constructs including a series of cognitive processes like memory, reasoning, problem solving, decision making and other rational processes. The third source of literature was a review of sport psychology and it emphasised the importance and significance of emotional, motivational and other psychological factors in addition to the influences of personality. The literature review led to the researcher identifying 14 hypotheses which were explored with 15 credible sport participants, whereafter a thorough content analysis of the 14 hypotheses was performed. 13 of the 14 initial hypotheses were accepted with one included as a theme within another. The thematic assessment resulted in the identification and development of a systems model of sport intelligence comprising six components as follows:  A neurophysiological component;  A cognitive/rational component;  An emotional/affective component;  A team/group component;  A societal/ecological component; and  A metaphysical component. The investigation and analyses furthermore indicated that the components do not exist in isolation of one another and each dimension seems of equal significance. The data suggested a parallel process and dynamic interplay between these components and this led to a systemic perspective being adopted when synthesising the model into a logical and coherent framework. Each of the components were critically evaluated from a cognitive and systemic perspective. The systemic perspective proposed challenges the view that performance is not only an individual endeavour but also a systemic endeavour. / Psychology / D. Litt. et Phil. (Consulting Psychology)

Much has been researched and written on the concept of intelligence in the last century and while much of it has been applied in educational settings and commercial organisations, little has been investigated and applied within a sports context. Early research in the 1970s identified sport intelligence as comprising primarily of reaction time and recall and it was only in 2002, some 30 years later, that it again appeared in the literature with sport intelligence being considered a psychological characteristic of Olympic champions. The research of Gould, Diffenbach and Moffet (2002) into sport intelligence hypothesised that sport intelligence included having “the ability to analyse, being innovative, being a student of the sport, making good decisions, understanding the nature of elite sport, and being a quick learner” (p. 5). Later research by Blue (2009) proposed a comprehensive model of sport intelligence as it applied to golf wherein he posited that sport intelligence – albeit in a golfing context – comprised a ‘competition’ and ‘developmental’ intelligence. Other than the thematic assessment of Gould et al. (2002) and the golf-specific study of Blue (2009) no literature, data or research was available internationally, on the African continent nor in South Africa. The researcher responded to the call for further research and decided to complete a qualitative, exploratory study in South Africa. The research commenced by covering what was available on sport intelligence literature and to build on it by reviewing and considering general intelligence theories. Both orthodox and unorthodox approaches were considered and the review suggested that sport intelligence would conceptually and theoretically consist of a number of dimensions and constructs including a series of cognitive processes like memory, reasoning, problem solving, decision making and other rational processes. The third source of literature was a review of sport psychology and it emphasised the importance and significance of emotional, motivational and other psychological factors in addition to the influences of personality. The literature review led to the researcher identifying 14 hypotheses which were explored with 15 credible sport participants, whereafter a thorough content analysis of the 14 hypotheses was performed. 13 of the 14 initial hypotheses were accepted with one included as a theme within another. The thematic assessment resulted in the identification and development of a systems model of sport intelligence comprising six components as follows:  A neurophysiological component;  A cognitive/rational component;  An emotional/affective component;  A team/group component;  A societal/ecological component; and  A metaphysical component. The investigation and analyses furthermore indicated that the components do not exist in isolation of one another and each dimension seems of equal significance. The data suggested a parallel process and dynamic interplay between these components and this led to a systemic perspective being adopted when synthesising the model into a logical and coherent framework. Each of the components were critically evaluated from a cognitive and systemic perspective. The systemic perspective proposed challenges the view that performance is not only an individual endeavour but also a systemic endeavour. / Psychology / D. Litt. et Phil. (Consulting Psychology)

Orientador: Marta Lígia Pomim Valentim / Banca: Oswaldo Francisco de Almeida Júnior / Banca: Wanda Aparecida Machado Hoffmann / Resumo: A competitividade, a globalização e a necessidade da obtenção de informações direcionadas ao negócio e com valor agregado são fatores que influenciam, cada vez mais, as organizações que atuam no mercado nacional e internacional buscarem um diferencial competitivo. Atualmente, existe uma gama enorme de informações sobre processos e produtos industriais, cuja importância é fundamental para o potencial competitivo das organizações, visto que a inovação advém inicialmente desse tipo de ação informacional. As organizações podem ser vistas como sistemas que geram, processam e aplicam informações, que são transformadas em ação propriamente dita. Nesse sentido, o processo de inteligência competitiva pode auxiliar as organizações a coletar dados de fontes internas e externas, formais e informais e processá-las transformando-as em um ativo potencialmente competitivo. Assim, obter e gerenciar informações estruturadas e com valor agregado, bem como usar as tecnologias de informação e comunicação de forma eficiente, auxilia na transformação de dados e informações em diferencial competitivo para o desenvolvimento do setor industrial. O processo de inteligência competitiva é um diferencial para qualquer modelo de gestão organizacional, visto que possui como objetivo principal antever oportunidades e situações críticas na busca de resultados eficientes e eficazes. O presente projeto de pesquisa teve como propósito estudar os fenômenos que compõem a gestão da informação em ambiente Web, mais especificamente a aplicação da inteligência competitiva para o setor industrial de confecções da região de Londrina/PR. O setor é extremamente competitivo, visto que é uma área que possui um ciclo de informações acelerado e dinâmico, bem como precisa ter como base, a antecipação informacional para oferecer produtos diferenciados. Este projeto estudou... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: To competitiveness, the globalization and need of the obtaining information directed to the business and with value added are factors that influence the organizations that act in the international and national market will seek a competitive differential. At present, actually exists the range of information about industrial process and products, whose importance is fundamental for the competitive potential of organizations, seen that the innovation happens initially of that kind informational action. The organizations can be a sight as systems that generate, prosecute and apply information transforming them in action properly dictates. In that sense, the competitive intelligence process is able to help the organizations it collect informal and formal data, external and internal sources and prosecute and transforming them in a potentially competitive assets, therefore, obtain and manage information structured and with value added, as well like use information and communication technologies of efficient form, aiming at transform data and information in competitive differential for development of industrial sector. The process of competitive intelligence is a differential for any model of organizational management that possessed like main objective foresee opportunities and critical situations for obtain efficient and efficient results. The present project of research has like purpose study the phenomena that compose the information management in Web environment, more specifically the application of competitive intelligence for footwear industrial sector of Londrina/PR region. The sector of footwear of Londrina region, situated in the north of Paraná is extremely competitive, seen that is an area that possessed a cycle of information accelerated and highly dynamic, as well like is going to have like base to the anticipation informational for offer products differentiated... (Complete abstract click lectronic access below) / Mestre