Made available in DSpace on 2016-04-04T18:36:27Z (GMT). No. of bitstreams: 1 Darlene Teixeira 1.pdf: 887858 bytes, checksum: d12dd192a95bec0b4974679938d19eca (MD5) Previous issue date: 2005-08-29 / Pontif?cia Universidade Cat?lica de Campinas / It is known that the effective use of information is closely related to the quality employed for its retrieval and dissemination. Information is a organizational resource needed to identify problems as well as to solve them, and it also must be dealt with specific and measurable characteristics such as gathering, use and life circle methods, presenting different attributes in each phase. It can also be transformed into products that make easier for organizations to reach their goals. Thus, the combination of Information Technology with Communication and Information Science has great influence on the production, management and use of information within organizational processes. The main objective of this research was to identify the ways in which the university managers use the information in the decision making process and in order to achieve it a case study was carried at the PUC-Campinas with information collected from Directors of the University Academic Centres and other documental sources. The results obtained could be used to assist the university managers to analyze information when taking decisions as well to offer management alternatives by means of TI tools which can be found inside the organization itself. Among these results, it may be pointed out that although not effectively use by most of the subjects, the IC tools and scenarios analysis can be normally used by university managers if they get themselves familiar with these techniques specially on continuous monitoring in a way that can be reduced the possibility of being surprised by internal and external changes. / Sabe-se que o uso efetivo da informa??o est? intimamente ligado ? qualidade que se pode fazer para a sua articula??o, recupera??o e dissemina??o. Necess?ria tanto para ajudar a identificar problemas quanto para solucion?-los, a informa??o torna-se um recurso e como tal deve ser tratada com caracter?sticas especificadas e mensur?veis, como m?todo de coleta, uso, ciclo de vida padr?o, com diferentes atributos em cada est?gio. Pode tamb?m ser transformada em produtos que possibilitam ? organiza??o atingir seus objetivos. Sendo assim, a converg?ncia da tecnologia da informa??o, da comunica??o e da ci?ncia da informa??o afeta a cria??o, gest?o e uso da informa??o dentro dos processos organizacionais. O objetivo geral deste estudo foi identificar as informa??es utilizadas pelos gestores universit?rios nos processos decis?rios e para tal, foi realizado um estudo de caso na PUC-Campinas a partir de question?rios feitos aos Diretores dos Centros da Universidade, dentre outras t?cnicas de coleta de dados. Os resultados obtidos poder?o auxiliar os gestores universit?rios na forma de analisar as informa??es para o processo decis?rio bem como fornecer alternativas de gerenciamento das mesmas atrav?s de ferramentas de TI que podem estar dentro da pr?pria organiza??o. Dentre esses, pode-se destacar que, embora n?o efetivamente ainda utilizadas por todos os gestores, as ferramentas de intelig?ncia competitiva e an?lise de cen?rios podem perfeitamente ser utilizadas pelos gestores universit?rios desde que os mesmos se conscientizem e se familiarizem com a aplica??o das mesmas, especialmente no monitoramento cont?nuo, de forma que possa ser reduzida a probabilidade de serem surpreendidos por mudan?as internas e externas.

Made available in DSpace on 2016-04-04T18:36:28Z (GMT). No. of bitstreams: 1 antoniomarcio.pdf: 1148802 bytes, checksum: 9e97b45ffebf7610a371c540dc99fa5f (MD5) Previous issue date: 2007-03-19 / In the last 11 years, the Brazilian institutions of higher education passed through several transformations due to the higher education opening politics made by the Federal Government. This opening made a great number of students come back to the classrooms, which forced the IES, in many cases, to review its positions, information and communication processes, and to search new indicative of management and evaluation. The instauration by the Brazilian Government of the SINAES - National System of Evaluation of Higher Education in April 14 of 2004 imposed ten evaluatives dimensions that started to be followed by the higher education institutions. In this direction, this work is a case study developed in the Uni?o Social Camiliana and aim to evaluate, through the parameters proposed by the SINAES, how this organization is structured considering the communication and information processes. Improvements are also considered based in the concepts of Information Management and Competitive Intelligence. This evaluation was made through two instruments: applied questionnaires and reports collected in the institution. As a result of this process, we perceive that the Information Management and Competitive Intelligence can assist the IES to deal with varied information and communication contents, contributing for the improvement of the management processes and leading to match the SINAES requirements. This work proposes improvements in the communication and information processes in the Uni?o Social Camiliana, using of the concepts of Information Management and Competitive Intelligence. / Nos ?ltimos 11 anos, as Institui??es de Ensino Superior (IES) brasileiras sofreram uma s?rie de transforma??es devido ?s pol?ticas de abertura do Ensino Superior criadas pelo Governo Federal. Esta abertura fez com que uma grande massa de alunos voltasse ?s salas de aula, o que obrigou as IES, em muitos casos, a rever seus posicionamentos, processos comunicacionais e informacionais e buscar novos indicativos de gest?o e de avalia??o. A instaura??o do SINAES Sistema Nacional de Avalia??o do Ensino Superior, em 14 de abril de 2004 pelo Estado, institucionalizou dez dimens?es avaliativas que come?aram a ser seguidas pelas institui??es de ensino. Nesse sentido, este trabalho ? um estudo de caso desenvolvido na Uni?o Social Camiliana e procura avaliar, por meio dos par?metros propostos pelo SINAES, como a organiza??o est? estruturada no que se refere aos processos de comunica??o e informa??o e, com base nos conceitos de Gest?o da Informa??o e Intelig?ncia Competitiva, propor melhorias. Esta avalia??o foi realizada por meio de dois instrumentos: question?rios aplicados e relat?rios coletados na Institui??o. A partir dela, percebemos que a Gest?o da Informa??o e a Intelig?ncia Competitiva podem auxiliar as IES a lidar com conte?dos informacionais e comunicacionais diversos, contribuindo para melhoria dos processos de gest?o e melhor articula??o das propostas do SINAES. Este trabalho prop?e melhorias nos processos de comunica??o e informa??o da Uni?o Social Camiliana, utilizando-se dos conceitos de Gest?o da Informa??o e Intelig?ncia Competitiva

La informació és un recurs fonamental per a poder dur a terme les funcions d’intel•ligència de les organitzacions i la seva gestió i anàlisi constitueixen processos de gran importància estratègica. Davant l’evidència de que els directius massa sovint han de prendre decisions basant-se en una informació inconsistent, imprecisa i prematura, es considera oportú fer una aportació estratègica per optimitzar la captura d’informació que realitzen els directius. Si bé aquesta informació pot ser obtinguda per diverses vies, en aquesta ocasió ens hem centrat en les xarxes socials com a font d’informació útil per a la presa de decisions. I ens preguntem si els directius que ocupen una millor posició a la xarxa, disposen també d’una millor informació de cara a dur a terme les funcions d’intel•ligència pròpies del seu càrrec. L’objectiu d’aquest estudi és doncs: analitzar en quina mesura les xarxes socials constitueixen un instrument de suport a les funcions d’intel•ligència competitiva de les directores dels departaments d’infermeria dels centres que formen part de la Xarxa Hospitalària d’Utilització Pública (XHUP). Així mateix es presenta un model per donar suport a les funcions d’intel•ligència competitiva. Per a l’elaboració d’aquesta investigació s’ha optat per dur a terme una triangulació de les tècniques de recerca amb la voluntat de relacionar i complementar les diferents dades obtingudes i aconseguir una major riquesa i validesa dels resultats. Així doncs, per a la recerca quantitativa s’ha elaborat un qüestionari per a obtenir dades mesurables. A través d’aquesta enquesta s’han explorat els atributs que conformen el model proposat. Es tracta d’una anàlisi censal on l’enquesta es dirigeix a l’univers de l’estudi, és a dir totes les directores d’infermeria dels hospitals de la XHUP. El treball de camp es realitza durant els mesos d’abril a juliol del 2010 i la taxa de resposta efectiva és del 78,69%. Els mètodes emprats per a la recerca qualitativa són les entrevistes a experts i el grup de discussió. En aquests casos es segueix un mostreig intencional. El model proposat planteja l’elaboració d’un indicador sintètic que hem anomenat Índex de la Funció d’Intel•ligència Competitiva (IFIC). Aquest està focalitzat en la influència que la xarxa social té en els recursos informatius dels directius. L’ indicador dóna suport a les funcions d’intel•ligència en la mesura que ofereix informació al propi directiu sobre el rendiment que obté de la seva xarxa social i en conseqüència li permet identificar els seus punts de millora. Els resultats de l’estudi evidencien que les xarxes socials de les directores d’infermeria dels hospitals de la XHUP són instruments que poden aportar informació de valor per a les funcions pròpies del seu càrrec. Tal com es plantejava, les directores que ocupen posicions més centrals a les xarxes, obtenen millors nivells d’informació. Les necessitats d’informació del col•lectiu estudiat són molt plurals però les fonts utilitzades no compleixen aquestes característiques de diversitat ii això té una repercussió negativa en la informació obtinguda. Finalment es constata que el model proposat (IFIC) representa una eina de gestió aplicable doncs identifica molt clarament susceptibles de ser millorats. / “Social networks as an analytical tool to support the intelligence functions of the organizations. A case study in senior management position of nursing”. Information is a fundamental source to carry out intelligence functions of organizations. In view of the evidence that directors must make too frequently, decisions based on inconsistent, imprecise and premature information, it is considered appropriate to make a strategic contribution to optimize the process of obtaining information. Even if this information could be obtained through various channels, on this occasion we focused on social networks as useful information source for decision making. The aim of this study was thus, to analyse to what extent social networks are a tool to support the directors of competitive intelligence functions of nursing departments of the hospitals belonging to Xarxa Hospitalària d’Utilització Pública (XHUP). For the development of this study it was decided to perform a triangulation of research techniques with the intention to relate and complement different data gathered and to achieve greater richness and validity of the results. The proposed model presents the devising of a synthetic indicator that we called Index of Competitive Intelligence Function (IFIC). This indicator gives support to intelligence functions to the extent that provides the directors themselves information about the performance that their own social network achieves and consequently it allows them to identify improvement points. The study results determined that directors occupying a more central position in the network acquire better levels of information.

Thesis (MPhil (Information Science))--University of Stellenbosch, 2008. / SMMEs provide opportunities for employment and economic growth for South Africa. SMMEs need to be as prepared as their larger counterparts in the ever-changing local and global business environment. In order to become not only successful but also sustainable, the smaller enterprise must be aware of what is happening in both its external and internal business and operating environment. It is important for these smaller enterprises to take cognisance of changes in the political and legislative environments, as well as changes in customer expectations and competitor behaviour. Knowledge management tools such as competitive intelligence and particularly internal and external benchmarking are vital for the company’s survival. Concepts such as benchmarking for internal and external best practices, as well as competitive intelligence to gain important external decision-making knowledge, can be as beneficial to SMMEs as they are to the large corporate entities. However, knowledge management is largely ignored in the smaller company’s decision-making processes, due to financial and time constraints as well as a lack of the necessary skills to utilise knowledge management tools. Knowledge management can therefore be as important and beneficial to the smaller enterprise’s operations and decision-making mechanisms as it may be to corporations and large companies. The broad goal of this study is to review the literature on achieving best practice by implementing knowledge management in organisations. The examination of the literature and the subsequent description of the outcomes could be used to create awareness that, like larger companies, SMMEs need to process internal as well as external information in order to make strategic decisions. The utilisation of CI tools such as SWOT analysis, PEST analysis and benchmarking allow the company to systematically gather and interpret information. By using the Baldrige criteria, a systematic and continuous approach for learning and improvement is developed. This methodology (the literature review) provides a framework for gaining the knowledge that already exists (in books, journals and on the Internet). By disseminating this knowledge according to the methods described, it is hoped that the research will construct already existing knowledge into a new approach that might benefit the discipline as a whole. From the results of the study, it should become clear that certain aspects of enhancing CI in smaller enterprises require attention. Although there are organisations that assist SMMEs with relevant information, this information is scattered across various sources in different formats. Not much information and assistance is available to smaller enterprises that provides a clear framework of how to achieve internal CI practices by using the CI tools and business models such as benchmarking within the formal structure of the Baldrige criteria.

Changes and challenges that have occurred in the past two decades have forced a radical shift in the basic foundations of how business is conducted. Internal, as well as external forces have forced organisations to constantly monitor their surrounding environment in order to create an awareness of opportunities and threats to allow them to survive in their competitive environment. Organisations need to gather all the information at their disposal, and turn the raw data into intelligence through a process of analysis and an exercise of human judgement. By utilising the potential offered by information systems in the process of generating intelligence and creating a corporate knowledge base to be used in strategic decision-making will lead to competitive advantage and constant innovation. Strategic Intelligence has information as its foundation. This research proposes that through its ability to absorb sources of information, the synergy of Business Intelligence, Competitive Intelligence, and Knowledge Management combined to form Strategic Intelligence, will allow organisations to incorporate all of their information and intellectual capital into a single database or system which will meet the intelligence requirements of management. The purpose of this study is to identify the current use of Strategic Intelligence in the Long-term Insurance Industry in the South African environment, and through the use of a survey questioned the benefits or problems experienced by executive management who have not yet implemented and used Strategic Intelligence as an input to the Strategic Management process, and identified the perceived value Strategic Intelligence could add in the decision-making process. The research study shows that organisations have not yet fully embraced a model for a cooperative global internal corporate Strategic Intelligence System or Portal that will incorporate all aspects of Strategic Intelligence into a single, easily manageable resource for management’s strategic planning and decision-making process, even though it could enhance their ability to withstand the onslaught of global competitors and expand their business into new markets, protect their local market or identify potential merger or acquisition targets, and increase innovation within the organisations. / Business Management / M. Com. (Business Management

Made available in DSpace on 2014-06-11T19:26:43Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-08-06Bitstream added on 2014-06-13T19:34:23Z : No. of bitstreams: 1 pacheco_cg_me_mar.pdf: 1672220 bytes, checksum: 79e58e4361725998a60496038131f35b (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / Universidade Estadual Paulista (UNESP) / O cenário contemporâneo globalizado afeta substancialmente todos os segmentos da sociedade, especialmente as empresas. Nesse contexto, as microempresas merecem destaque, pois são responsáveis pela economia de uma determinada cidade ou região e, portanto, torna-se relevante sua investigação devido ao seu caráter empreendedor. No entanto, poucas pesquisas são aplicadas no âmbito das microempresas no que tange aos aspectos da competitividade empresarial e do uso de informações estratégicas para a tomada de decisão. Além disso, as empresas geralmente desconhecem os métodos, as técnicas e as tecnologias de informação e comunicação (TICs) para a realização das atividades de prospecção e monitoramento informacional, as quais possibilitam identificar e acompanhar informações, permitindo uma tomada de decisão mais assertiva com a utilização de informação estratégica, o que contribui para a competitividade empresarial. Dessa forma, objetivou-se analisar os métodos formais e informais de prospecção e monitoramento informacional, por meio de um roteiro de entrevista aplicado às microempresas do ramo óptico associadas à Associação Comercial e Industrial de Marília (ACIM) pertencentes ao Núcleo Especializado de Ópticas de Marília (NEOM). Teve-se como base um modelo de prospecção e monitoramento informacional, bem como aspectos relacionados ao comportamento informacional que permitiram compreender como as empresas lidam com informação em seus negócios, e também questões inerentes ao futuro das empresas, por meio da percepção de cenários futuros. A análise dos dados foi realizada utilizando-se do método ‘Análise de Conteúdo’. Os resultados foram apresentados detalhadamente por categorias de análise e também sinteticamente por empresas, visando nesse último caso fornecer o perfil de cada... / The contemporary global scenario significantly affects all segments of the society, particularly business. In this context, small-sized business noteworthy because they are responsible for the economy in a particular city or region and, therefore, becomes relevant their research because of its entrepreneurial character. However, few studies are implemented under the small-sized business aspects in terms of business competitiveness and the use of strategic information for decision making. Moreover, companies generally unaware of the methods, techniques and information and communication technologies (ICTs) to perform activities of information scanning and information mining, which enables to identify and track information, allowing decisionmaking more assertive with use of strategic information, which contributes to business competitiveness. This work aimed to analyze the formal and informal methods of information scanning and information mining, through a structured interview applied to small-sized business in the optical sector associated with the Associação Comercial e Industrial de Marília (ACIM) belonging to the Núcleo Especializado de Ópticas de Marília (NEOM). It had to be based on an information scanning and information mining model, as well as aspects related to information behavior that allowed us to understand how companies deal with information in their business, as well as issues relating to the future of companies, through the perception of future scenarios. The data analysis was performed using the method 'Content Analysis'. The results were presented in detail by analysis category and also synthetically by companies, in order to provide this latter case the profile of each NEOM company. We identified the key information needs and information sources used by managers, given its informal practice in scanning and mining... (Complete abstract click electronic access below)

Made available in DSpace on 2014-06-11T19:26:43Z (GMT). No. of bitstreams: 0 Previous issue date: 2009-07-27Bitstream added on 2014-06-13T19:54:58Z : No. of bitstreams: 1 santos_jc_me_mar.pdf: 665299 bytes, checksum: 89785ed9794977d1ae17d9e6c6cf9d9e (MD5) / Senai / A competitividade, a globalização e a necessidade da obtenção de informações direcionadas ao negócio e com valor agregado são fatores que influenciam, cada vez mais, as organizações que atuam no mercado nacional e internacional buscarem um diferencial competitivo. Atualmente, existe uma gama enorme de informações sobre processos e produtos industriais, cuja importância é fundamental para o potencial competitivo das organizações, visto que a inovação advém inicialmente desse tipo de ação informacional. As organizações podem ser vistas como sistemas que geram, processam e aplicam informações, que são transformadas em ação propriamente dita. Nesse sentido, o processo de inteligência competitiva pode auxiliar as organizações a coletar dados de fontes internas e externas, formais e informais e processá-las transformando-as em um ativo potencialmente competitivo. Assim, obter e gerenciar informações estruturadas e com valor agregado, bem como usar as tecnologias de informação e comunicação de forma eficiente, auxilia na transformação de dados e informações em diferencial competitivo para o desenvolvimento do setor industrial. O processo de inteligência competitiva é um diferencial para qualquer modelo de gestão organizacional, visto que possui como objetivo principal antever oportunidades e situações críticas na busca de resultados eficientes e eficazes. O presente projeto de pesquisa teve como propósito estudar os fenômenos que compõem a gestão da informação em ambiente Web, mais especificamente a aplicação da inteligência competitiva para o setor industrial de confecções da região de Londrina/PR. O setor é extremamente competitivo, visto que é uma área que possui um ciclo de informações acelerado e dinâmico, bem como precisa ter como base, a antecipação informacional para oferecer produtos diferenciados. Este projeto estudou... / To competitiveness, the globalization and need of the obtaining information directed to the business and with value added are factors that influence the organizations that act in the international and national market will seek a competitive differential. At present, actually exists the range of information about industrial process and products, whose importance is fundamental for the competitive potential of organizations, seen that the innovation happens initially of that kind informational action. The organizations can be a sight as systems that generate, prosecute and apply information transforming them in action properly dictates. In that sense, the competitive intelligence process is able to help the organizations it collect informal and formal data, external and internal sources and prosecute and transforming them in a potentially competitive assets, therefore, obtain and manage information structured and with value added, as well like use information and communication technologies of efficient form, aiming at transform data and information in competitive differential for development of industrial sector. The process of competitive intelligence is a differential for any model of organizational management that possessed like main objective foresee opportunities and critical situations for obtain efficient and efficient results. The present project of research has like purpose study the phenomena that compose the information management in Web environment, more specifically the application of competitive intelligence for footwear industrial sector of Londrina/PR region. The sector of footwear of Londrina region, situated in the north of Paraná is extremely competitive, seen that is an area that possessed a cycle of information accelerated and highly dynamic, as well like is going to have like base to the anticipation informational for offer products differentiated... (Complete abstract click lectronic access below)

Made available in DSpace on 2014-06-11T19:26:43Z (GMT). No. of bitstreams: 0 Previous issue date: 2009-07-31Bitstream added on 2014-06-13T20:55:10Z : No. of bitstreams: 1 rodrigues_r_me_mar.pdf: 689285 bytes, checksum: d38aa83282f6a5f21ac969d3baab7454 (MD5) / Universidade Estadual Paulista (UNESP) / No mundo globalizado as informações têm papel extremamente importante, visto que a internacionalização da economia exige excelência em relação aos sistemas de informação e documentação, por isso mesmo as informações se tornaram um recurso de gestão extremamente importante, mas nem sempre são valorizadas corretamente por parte das organizações. Nos ambientes organizacionais é absolutamente necessária a utilização de recursos tecnológicos para mediar o acesso e uso da informação pelo usuário, bem como para apoiar as distintas atividades organizacionais, desde as atividades cotidianas, o processo decisório, até o planejamento de ações estratégicas. O foco do problema de pesquisa refere-se aos fluxos informacionais em âmbito organizacional, mais especificamente os fluxos informacionais vinculados ao processo de inteligência competitiva organizacional (ICO). O objetivo deste estudo visava a analisar a contribuição das tecnologias de informação e comunicação (TICs), através dos sistemas integrados de gestão, mais especificamente o Enterprise Resource Planning (ERP), aplicado ao processo de inteligência competitiva organizacional nas indústrias associadas ao Sindicato Calçadista da cidade de Jaú/SP. Estudou-se os conceitos, definições, métodos e técnicas relacionados ao processo de ICO e às TICs, mais especificamente o ERP, por meio da análise da literatura nacional e internacional, assim como identificou-se e analisou-se no universo pesquisado as indústrias que possuem e aplicam o sistema ERP ou outro sistema semelhante, visando a analisar a relação do uso desse tipo de sistema para a competitividade organizacional. Da mesma forma, verificou-se a ocorrência do uso de métodos e técnicas aplicados ao processo de inteligência competitiva organizacional, desde que baseados em sistemas ERP. A pesquisa é descritiva exploratória... / In the world globalized the information have seen, extremely important role that to economy and requires excellence regarding the information and documentation systems, by that even the information became a resource of extremely important management, but do not always be valued correctly on the part of organizations. In organizational environments is absolutely necessary the utilization of technological resources for mediate the access and use of information by the user, as well like for support the distinct organizational activities, since the routine activities, the decision making process, until the planning of strategic actions. The focus of problem of research refers to the information flows in organizational scope, more specifically the information flows linked to the organizational competitive intelligence process (OCI). The objective of this study aims analyze the contribution of information and communication technologies (ICTs), through the management integrated systems, more specifically the Enterprise Resource Planning (ERP), applied to the organizational competitive intelligence process in the associated industries to the Footwear Syndicate of Jaú/SP city. Intends to study the concepts, definitions, approaches and techniques related to the OCI process and ICTs, more specifically the ERP, through the analysis the international and national literature, as well as intends identify and analyze in universe researched the industries that possess and apply the system ERP or another similar system, aiming at analyze the relation of the use of that system kind for the organizational competitiveness. Similarly, intends to verify the occurrence of use of approaches and techniques applied to the organizational competitive intelligence process, since based in ERP systems. The research is descriptive exploratory, of qualitative nature, analyzes data and information collected... (Complete abstract click electronic access below)

Made available in DSpace on 2016-06-02T19:16:25Z (GMT). No. of bitstreams: 1 3013.pdf: 3676047 bytes, checksum: ce65afca81cc727ea99a27dc42e55e65 (MD5) Previous issue date: 2010-03-04 / Financiadora de Estudos e Projetos / The highly competitive global market environment, the recent technological advances, the importance of information as well as the volume of this information are responsible for the rapid changes in business enterprises, especially in the small businesses. In such market environment, the technology-based small enterprises (TBSE s) have excelled in incorporating innovation, strategic management of resources, generation of qualified jobs and salaries higher than the national average. It is necessary, however, to guarantee the maintenance of such competitiveness keeping in view their specificity in being small businesses and the fact that they face obstacles in their growth and consolidation. The analysis and adequate use of information offers an alternative to improve the position of these enterprises in the market and to procure new technologies helping them in their decision-taking processes. With these facts as the background, this work took, as its main objective, to study the manner in which the TBSE s analyze and use information and to propose a method based in the processes of decision-taking and competitive intelligence. Given the importance of the technology-based small enterprises, two groups of nascent enterprises of the Pólo Tecnológico de São Carlos, incubated in the São Carlos High Technology Park Foundation (ParqTec): (i) 15 enterprises belonging to the CINET/SOFTNET incubator of which four were generated by the Grants Program for the Development of New Enterprises with an Agricultural and Livestock Technology Base (PROETA); and (ii) 10 enterprises implanted in the Design Inn incubator. Data were collected from primary and secondary sources which served as the basis for the theoretical constructions of this study. These data lead to the results on: (i) Identification of characteristics and specificities of the investigated enterprises; (ii) Identification of the access and the use of information by the incubated TBSE s; (iii) Integration of a simplified method for the analysis and use of information based on the processes of decision-taking and competitive intelligence considering their specificities and the Brazilian realities, in such a way as to potentialize their improvement in the local decision processes and intelligence enhancement leading also to their consolidation and growth. The managers of TBSE s reflected on the questions raised about the information management and showed themselves receptive to the ideas. 72% of the managers perceived themselves to be motivated to adopt the information management process and 64% considered the process as a viable support system for decision-taking. It is hoped that the dissemination of the results of this study shall contribute toward the advancement of the knowledge and attitude of these enterprises in search for a competitive edge in the market and consequently toward the regional socioeconomic development. / O ambiente globalizado e competitivo, os avanços tecnológicos, a relevância da informação, bem como a sobrecarga de informação, estão provocando rápidas mudanças nos negócios, principalmente nos negócios das pequenas empresas. Nesse ambiente as pequenas empresas de base tecnológica (PEBTs) têm se destacado pela incorporação da inovação, gestão estratégica de recursos, geração de empregos qualificados e salários superiores à média nacional. Entretanto, é preciso pensar em alternativas para manter essa situação, visto que elas também apresentam especificidades de pequenas empresas, e enfrentam obstáculos quanto ao seu crescimento e consolidação. A análise e uso adequado da informação é uma alternativa para o bom posicionamento dessas empresas no mercado e para a busca de novas tecnologias, corroborando para os seus processos de tomada de decisão. Portanto, este trabalho teve como objetivo principal, compreender a análise e o uso da informação nas PEBTs incubadas, e propor um método baseado nos processos de gestão da informação e inteligência competitiva. Considerando a importância das pequenas empresas de base tecnológica, fizeram parte da amostra deste trabalho, dois grupos de empresas nascentes do Pólo Tecnológico de São Carlos, incubadas na Fundação Parque de Alta Tecnologia de São Carlos (ParqTec): (i) quinze empresas pertencentes à incubadora CINET/SOFTNET, entre elas quatro empresas geradas a partir do Programa de Apoio ao Desenvolvimento de Novas Empresas de Base Tecnológica Agropecuária e à Transferência de Tecnologia (PROETA); e (ii) dez empresas instaladas na incubadora Design Inn. Dessa forma, foi realizada a coleta de dados de fontes primárias e secundárias, que embasaram as construções teóricas do trabalho, e os resultados a partir dessa coleta de dados foram: (i) identificação das características e especificidades das empresas investigadas; (ii) identificação do acesso e uso das informações pelas PEBTs incubadas; (iii) integração e sistematização de um método simplificado de análise e uso de informações, baseados na gestão da informação e inteligência competitiva, considerando suas especificidades e a realidade brasileira, de forma a potencializar melhorias nos seus processos de tomada de decisão e aumento da competitividade, contribuindo também para a sua consolidação e crescimento. Assim, os gestores das PEBTs refletiram questões acerca da gestão da informação e se mostraram receptivos, bem como 72% se vêem motivados a adotar o processo de gestão da informação para ganharem produtividade e 64% deles por considerarem o processo um suporte para a tomada de decisão. Espera-se contribuir, através da disseminação desses resultados, para o avanço do conhecimento e do comportamento dessas empresas na busca de vantagem competitiva, bem como para o desenvolvimento sócio econômico regional.

Made available in DSpace on 2015-10-19T11:50:11Z (GMT). No. of bitstreams: 1 claudiostarec2003.pdf: 1091086 bytes, checksum: 2f491dd6ffc7a20fb454461da6047062 (MD5) Previous issue date: 2003-03-10 / This work upholds the premise that the mapping of the flow of information in an educational institution, such as Estácio de Sá University – Campi Nova América and Rebouças, hereafter called university, needs to be viewed as a competitive strategy due to the significant role that information plays today. The aim of this research was to identify the strategic value of information in an organization focused on education. The problems, noises and barriers in the communication of information and the effect they have on the making of decisions in the university was also discussed. Actually, what would managers like more than the use of meaningful information for decision making? And what would be more desirable for those in the management position of a university than having quick access to clear, objective, precise and current information whenever they need it? The Competitive Intelligence appears to give prominence to the issue of information as a strategic tool in the university and, possibly, as the most important one to help the managers of the university to make academic and administrative decisions not only in time, but also in real time. This dissertation comprises empirical research based on the experience of the author and field research carried out by a group of managers of the university, which helped to understand the thinking of the university manager on the question of the relevance of the information for the decision making. The chosen model to map the flow of information was the Mandala of the Scientific Spreading developed by Paul Caro. Among the conclusions reached in this paper, we pointed that the relevance of information in the perception of the managers is unique. Therefore, it should be considered a priority / Este trabalho parte da premissa que mapear o fluxo de informação numa instituição de ensino superior, no caso os Campi Nova América e Rebouças da Universidade Estácio de Sá, de agora em diante chamada somente de universidade, precisa ser encarado como estratégia competitiva, tendo em vista a relevância da informação nos dias de hoje. O problema levantado pela pesquisa foi o de identificar o valor estratégico da informação numa organização focada no aprendizado, além de discutir os principais problemas, ruídos e barreiras na comunicação da informação e seus efeitos para a tomada de decisão na universidade. Na realidade, o que seria mais gerencial do que utilizar a informação relevante para a tomada de decisão? E o que seria mais desejável para qualquer gestor universitário do que ter acesso de forma rápida e no momento certo à informação clara, objetiva, precisa e atual? A Inteligência Competitiva aparece para destacar a questão da informação como ferramenta estratégica na universidade e, possivelmente a mais importante para ajudar os gestores da universidade a tomar decisões acadêmicas e administrativas a tempo e em tempo real. Este trabalho é composto por uma pesquisa empírica baseada na vivência do autor e por uma pesquisa de campo feita com um grupo de gestores da universidade o que ajudou a entender o pensamento do gestor universitário sobre a questão da relevância da informação para a tomada de decisão. O modelo escolhido para mapear a informação universitária foi a Mandala da Divulgação Científica de Paul Caro. Entre as conclusões a que chegamos nesta dissertação destacamos que a relevância da informação, na percepção dos gestores, é única e particular, por isso precisa ser encarada de forma individualizada e prioritária. Palavras-chave: Universidade, Gestão do fluxo de Informação na Universidade, Inteligência Competitiva, Barreiras na Comunicação da Informação, Pecados Informacionais e Cultura Organizacional.