Submitted by Aelson Maciera (aelsoncm@terra.com.br) on 2017-04-26T20:25:16Z No. of bitstreams: 1 DissTMS.pdf: 4210213 bytes, checksum: de15a2cacf15c1179f470589ca57169b (MD5) / Approved for entry into archive by Ronildo Prado (ronisp@ufscar.br) on 2017-05-02T20:20:12Z (GMT) No. of bitstreams: 1 DissTMS.pdf: 4210213 bytes, checksum: de15a2cacf15c1179f470589ca57169b (MD5) / Approved for entry into archive by Ronildo Prado (ronisp@ufscar.br) on 2017-05-02T20:20:25Z (GMT) No. of bitstreams: 1 DissTMS.pdf: 4210213 bytes, checksum: de15a2cacf15c1179f470589ca57169b (MD5) / Made available in DSpace on 2017-05-15T18:02:44Z (GMT). No. of bitstreams: 1 DissTMS.pdf: 4210213 bytes, checksum: de15a2cacf15c1179f470589ca57169b (MD5) Previous issue date: 2012-02-28 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Patent document is a technological information source, internationally standardized and of great relevance to increase the business potential of competitiveness and innovation. The present research analyses the patent databases Derwent Innovations Index e Espacenet in order to contribute to studies in competitive intelligence through patent analysis related to nanotechnology applications in cosmetics and personal care products. Derwent Innovations Index and Espacenet databases are web accessible databases, with international coverage in all fields of technology. Thus, this study intends to elucidate the features and resources available in each of those databases and contribute to the optimization of the information search and retrieval for patent documents analysis. Based on the proposal, the research is exploratory and descriptive and quantitative and qualitative approach, which aims identify the features offered by each databases and then elaborate patents analysis using softwares and resources for this purpose. As results, Derwent Innovations Index and Espacenet are different in some aspects and those two databases can be used alone or in a complementary manner depending on the objectives, and ultimately, concludes that Derwent Innovations Index is the most suitable database according to the criteria evaluated. / O documento de patente é uma fonte de informação tecnológica padronizada internacionalmente e de grande relevância para o aumento do potencial competitivo e de inovação das empresas. Esta pesquisa analisa as bases de dados de patentes Derwent Innovations Index e Espacenet com o intuito de contribuir com estudos de inteligência competitiva por meio da análise de patentes sobre aplicações da nanotecnologia em cosméticos e produtos de higiene pessoal. A Derwent Innovations Index e a Espacenet são bases de dados acessíveis por meio eletrônico, com abrangência internacional e cobertura de todos os campos tecnológicos. Assim, o presente estudo visa delinear as características e recursos disponíveis em cada uma das bases de acordo com critérios de avaliação adotados e contribuir com a otimização da busca e recuperação da informação para análise dos documentos de patentes. Com base no objetivo proposto, a pesquisa é exploratória e descritiva e com abordagem quantitativa e qualitativa, no qual visa identificar os recursos oferecidos por cada uma das bases de dados e, em etapa posterior, elaborar análises de patentes com a utilização de softwares e recursos para esta finalidade. Com base no desenvolvimento desta pesquisa, pode-se afirmar que a Derwent Innovations Index e a Espacenet são bases de dados diferentes em alguns aspectos e estas duas bases de dados podem ser utilizadas de maneira complementar ou isoladamente dependendo dos objetivos e, por fim conclui-se que a a Derwent Innovations Index é a base de dados a mais indicada de acordo com os critérios avaliados.

A pesquisa realizada teve por objetivo identificar como os principais executivos dos hospitais de Caxias do Sul compreendem o conceito de Inteligência Competitiva (IC) e de que forma vislumbram a utilidade de sua aplicação no segmento hospitalar; além disso, a pesquisa teve o intuito de determinar como os hospitais estudados se preocupam em avaliar o ambiente de negócios e de que forma esta preocupação se concretiza em coleta e análise de informações para a tomada de decisão, com vistas a verificar se podem ser encontradas práticas de IC, mesmo que intuitivas, nos locais pesquisados. Para tanto, partiu-se da definição de IC e de alguns termos relacionados, como monitoramento ambiental e vigília. A pesquisa teve caráter qualitativo exploratório, baseando-se na aplicação de entrevistas individuais em profundidade com os principais executivos de seis dos sete hospitais da cidade. As entrevistas foram analisadas por meio da técnica da análise de conteúdo. Os resultados mostraram diferenças entre os hospitais cujo maior financiador é o Sistema Único de Saúde (SUS) e aqueles que dependem prioritariamente das operadoras de planos de saúde, especialmente no que tange ao interesse pelo ambiente de negócios, presente fundamentalmente no segundo grupo. Como fontes para a coleta de informações do ambiente de negócios, os entrevistados destacaram órgãos regulamentadores, classe médica, outras instituições, normas de certificação, clientes e meio acadêmico. Como técnicas de coleta das informações foram mencionadas as visitas, a participação em congressos e cursos e o uso do benchmarking. Mesmo com a utilização intuitiva de alguns dos princípios de IC, a aplicação de seus conceitos e a conquista de seus benefícios foi percebida como incipiente no contexto analisado. Em um cenário caracterizado por grandes preocupações com custos e dificuldades para definir preços que contemplem as necessidades hospitalares, pensa-se que a IC tornar-se-ia grande aliada da gestão ao disponibilizar as informações mais relevantes sobre o ambiente, possibilitando melhor percepção das ações dos movimentos do mercado para a tomada de decisão e a inovação. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-29T18:38:56Z No. of bitstreams: 1 Dissertacao Adriano Reci Prestes.pdf: 1389694 bytes, checksum: 12fcf783239ee2c9f2b3d5069a6c66d0 (MD5) / Made available in DSpace on 2014-05-29T18:38:56Z (GMT). No. of bitstreams: 1 Dissertacao Adriano Reci Prestes.pdf: 1389694 bytes, checksum: 12fcf783239ee2c9f2b3d5069a6c66d0 (MD5) / This study aimed to identify how the CEOs of the hospitals of Caxias do Sul, Brazil, understand the concept of Competitive Intelligence (CI) and how they perceive its utility in the hospital segment. In addition, the study focused on determining how concerned these hospitals are about evaluating business environment and how they collect and analyze information for decision-making, and determining whether CI-related activities, even intuitive ones, can be found on these companies. Methodology to achieve proposed goals has been based on qualitative research, exploratory type, with the application of in-depth interviews with the CEOs of six out of seven local hospitals. The contents proceeding from the interviews have been undergone to a content analysis. Results showed differences between the hospitals whose major funder is the Brazilian Public Health System SUS and those that depend heavily on health care operators, especially in regard to interest in the business environment, mainly perceived in this second group. As sources for collecting information of the external environment, respondents highlighted regulators, physicians, other institutions, certification standards, customers and academia. As techniques for collecting information were mentioned visits, participation in conferences and courses and the use of benchmarking. Even with the intuitive use of some of the principles of CI, the application of its concepts and benefits was considered incipient in the context examined. Anyway, in a scenario where hospitals have strong concerns about controlling costs and difficulty to set prices that address their needs, it can be assumed that CI can become a significant ally of management, enabling better understanding of the actions of competitors and the market moves to the decision-making and innovation.

The present circumstances, of intense competition, has compelled companies to seek alternatives to enhance their competitiveness. In this context, the information gains an strategic prominent role within the organizations seeking to provide competitive advantage through competitive intelligence. So, there is a growing need for relevant, accurate, timely and reliable information about the competitive environment. The information, seen as a relation with the social environment, requires the existence of shared codes that are recognized by those involved. Its value within organizations has resulted in the emergence of agglomerations of companies engaged in similar activities. Such change has made that the investigations on Clusters gained prominence in organizations and in academy, raising researches like this one, which seek to understand the synergies generated by interactions between companies within common environments. Taking into consideration the above context, this study presented as its purpose to identify and to analyze the perception of the entrepreneurs of Cluster furniture of Uberlândia City, in relation to the interest and availability in the sharing of strategic information and of intelligence, about the organizational macro and microenvironment. The specific objectives, also presented in the study, consider the following neeeds: to show the perception of importance for the Cluster companies on the components of the organizational macro and microenvironment; to verify the perception of Cluster´s entrepreneurs on the sharing of strategic information, cooperation and competitive intelligence; to point out and to investigate the perception of the Cluster´s entrepreneurs on the hierarchy of the components of the organizational macro and microenvironment in the potentiation of competitiveness of their business; and to identify and to analyze the interrelations among the components of the organizational macro and microenvironment that characterize the entrepreneurs perceptions on the importance of the access to information and, also, in relation to the interest of these in sharing strategic information and intelligence. The study is characterized as a quantitative and qualitative research, and we have adopted, as research strategies, the bibliographic research, the documentary research and the survey. The data sources used are: the bibliography related to the topic on study, the documents related to the creation of the Furniture producing area and the owners of the furniture companies in Uberlândia. As techniques for collecting of applied data, we have: bibliographical survey, documentary research, a questionnaire and interviews. In relation to the techniques of data analysis, we have adopted the literature review, the use of documental analysis, descriptive statistics, statistical inference and analysis factorial. The components of the organizational macro and microenvironment used in this study were based on the division proposed by Moresi (2001a) and adapted for Lopes, De Muÿlder and Judice (2011), which contemplates 14 components: clients; competition at the Cluster level; competition at the level of the organization; suppliers; funding and promotion lines; new entrants; regulatory agencies; substitute products; economic environment; legal environment, environmental legislation; political environment; social, demographic and cultural aspects; environment; and technological trends. Through the factorial analysis, it was verified the extraction of four factors related to the importance of access to information and five factors for the interest of sharing information. In a general way, it can be inferred that there is the interest and the availability of entrepreneurs of the furniture Cluster of Uberlândia in sharing strategic information and of intelligence, on the organizational macro and micro environment. However, currently, the exchange of information is still incipient. This shows the necessity of being created mechanisms that facilitates the interaction between companies. / A atual conjuntura, de intensa concorrência, tem obrigado as empresas a buscarem alternativas para potencializar sua competitividade. Nesse contexto, a informação ganha um papel estratégico de destaque dentro das organizações visando proporcionar vantagem competitiva por meio da inteligência competitiva. Assim, verifica-se uma crescente necessidade por informações relevantes, precisas, oportunas e confiáveis sobre o ambiente competitivo. A informação, vista como uma relação com o meio social, pressupõe a existência de códigos compartilhados que sejam reconhecidos pelos envolvidos. Sua valorização dentro das organizações acarretou o surgimento de aglomerações de empresas envolvidas em atividades semelhantes. Essa mudança fez com que as investigações sobre Arranjos Produtivos Locais (APLs) se destacassem nas organizações e na academia, originando estudos como este, que buscam entender as sinergias geradas pelas interações entre empresas, dentro de ambientes comuns. Levando em consideração o contexto exposto, o presente estudo apresentou como propósito identificar e analisar a percepção dos empresários do APL moveleiro de Uberlândia-MG quanto ao interesse e disponibilidade no compartilhamento de informações estratégicas e de inteligência, relativas ao macro e microambiente organizacional. Os objetivos específicos também apresentados no estudo consideram a necessidade de: indicar a percepção de importância para as empresas do APL quanto aos componentes do macro e do microambiente organizacional; verificar a percepção de empresários do APL quanto ao compartilhamento de informações estratégicas, cooperação e inteligência competitiva; apontar e averiguar a percepção dos empresários do APL sobre a hierarquia dos componentes do macro e do microambiente organizacional na potencialização da competitividade dos seus negócios; e identificar e analisar as inter-relações entre os componentes do macro e do microambiente organizacional que caracterizam a percepção dos empresários em relação à importância do acesso às informações e, também, em relação ao interesse destes no compartilhamento de informações estratégicas e inteligência. O estudo é caracterizado como uma pesquisa de natureza quantitativa e qualitativa, tendo sido adotados a pesquisa bibliográfica, a pesquisa documental e o levantamento como estratégias de pesquisa. As fontes de dados utilizadas são: bibliografia relacionada à temática em estudo, os documentos relacionados à criação do Polo Moveleiro e os proprietários das empresas moveleiras de Uberlândia. Como técnicas de coleta de dados aplicadas têm-se: levantamento bibliográfico, pesquisa documental, aplicação de questionário e realização de entrevista. Já em relação às técnicas de análise dos dados adotou-se a revisão de literatura, o uso da análise documental, análise estatística descritiva, inferência estatística e análise fatorial. Os componentes do macro e do microambiente organizacional utilizados no estudo basearam-se na divisão proposta por Moresi (2001a) e adaptada por Lopes, De Muÿlder e Judice (2011), a qual contempla 14 componentes: clientes; concorrência a nível do APL; concorrência ao nível da organização; fornecedores; linhas de financiamento e fomento; novos entrantes; órgãos de regulamentação; produtos substitutos; ambiente econômico; ambiente legal, legislação ambiental; ambiente político; aspectos sociais, demográficos e culturais; meio ambiente; e tendências tecnológicas. Por meio da análise fatorial, verificou-se a extração de quatro fatores relacionados à importância do acesso às informações e de cinco fatores para o interesse de compartilhamento de informações. De maneira geral, é possível inferir que existe o interesse e a disponibilidade dos empresários do APL moveleiro de Uberlândia no compartilhamento de informações estratégicas e de inteligência, relativas ao macro e ao micro ambiente organizacional. Entretanto, atualmente, a troca de informações ainda é incipiente. Isso mostra a necessidade de serem criados mecanismos que facilitem a interação entre as empresas. / Mestre em Administração

Orientador: Luiz Henrique Antunes Rodrigues / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Agricola / Made available in DSpace on 2018-08-04T08:41:08Z (GMT). No. of bitstreams: 1 Denobile_Tatiana_M.pdf: 883481 bytes, checksum: 91043c7848e2f4e5a1a4799a10f51346 (MD5) Previous issue date: 2005 / Resumo: O objetivo deste trabalho foi o desenvolvimento de um Modelo de Gestão Estratégica com foco no cliente para a comercialização de produtos orgânicos por meio da venda direta. Este modelo foi desenvolvido por meio de um estudo de caso do Sítio Vila Yamaguishi de Jaguariúna ¿ SP e se baseou nas teorias da Inteligência Competitiva e da Gestão do Relacionamento com Cliente (CRM), contando também com o auxílio da tecnologia de Mineração de Dados para elaboração de um modelo de diferenciação dos perfis dos clientes, bem como para a descoberta dos hábitos de compra. No contexto da venda direta é muito importante que se conheça os hábitos e perfis dos clientes, pois cada um se configura como uma transação comercial, portanto, sua satisfação e o atendimento de suas necessidades pode representar a continuidade do negócio. Assim, por meio do modelo de diferenciação dos clientes foi possível detectar os clientes ativos e os não ativos, além de destacar os de maior valor para o negócio e, ainda, os que costumam comprar regularmente. Deste modo, foipossível também sugerir ações de comercialização de acordo com os perfis e hábitos descobertos. Por último, este trabalho visa ilustrar como dados internos de um negócio, quando bem trabalhados, são transformados em conhecimento que, juntamente com ações comerciais adequadas, podem se tornar uma ferramenta valiosa para aquisição de vantagens comerciais e competitivas / Abstract: The main objective of this research was to develop a Strategic Management Model with focus on customer to commercialize organic products by direct sales. It was based on Competitive Intelligence and Customer Relationship Management (CRM). Data Mining technology was used in order to elaborate a model of customer differentiation as well as to identify consumption habits. This research was developed by a study of case. It is very important to know the habits and the profile of each customer in the context of direct sales, once each client means one transaction. Therefore, their satisfaction and the response for their needs can mean the continuity of the business. This model allowed distinguishing which clients had been buying or not, which ones were more valuable to the business and also which of them had a regular frequency. Considering this scenery, it was possible to suggest commercialization actions according to the different profiles and habits discovered by the using of Data Mining technology. This study aimed to illustrate how internal data of a business can be transformed in knowledge by a planned way, which can become a valuable instrument in order to gain competitive and commercial advantages / Mestrado / Planejamento e Desenvolvimento Rural Sustentável / Mestre em Engenharia Agrícola

L’intelligence économique (IE) et la veille sont des stratégies d’entreprise qui sont bien implantées dans les grandes entreprises et les grandes PME. Depuis le rapport Carayon en 2003, l’intelligence économique est devenue une politique publique. Ces concepts ont intéressé assez tôt plusieurs disciplines scientifiques, ce qui leur confère un caractère interdisciplinaire. Ce sont des objets empiriques et hybrides car ils sont issus des pratiques des entreprises. Les principales disciplines à s’y être intéressées sont les SIC et les sciences de gestion, pour les principales, mais aussi les sciences économiques. Le sujet a été beaucoup observé, surtout dans les grandes entreprises, notamment par les sciences de gestion car l’intelligence économique et la veille sont principalement des stratégies d’aide à la décision. Aujourd’hui, en SIC, ces objet sont étudiés notamment d’un point de vue informationnel, car l’information se situe au cœur des processus examinés. Il existe des problématiques récurrentes à l’analyse de ces concepts, assez jeunes, qui tournent autour des difficultés d’implémentation de ces stratégies dans les entreprises d’une part, et des obstacles à l’établissement de la politique publique française en la matière d’autre part. Des paradoxes existent à leur sujet. Les petites entreprises et notamment les TPE ont été très peu étudiées par les diverses disciplines scientifiques qui s’y intéressent ce qui paraît surprenant au regard de l’importance de ce type de structure dans l’économie nationale. Par ailleurs, les politiques publiques, assez bien perçues par les grandes entreprises et grandes PME, échouent à percer auprès des petites entreprises. Ce qui nous amène à nous interroger sur les raisons des obstacles constatés au sujet de ces stratégies et politiques publiques auprès des petites entreprises. Les postulats de cette recherche, qui se positionne dans le courant compréhensif, sont fondés sur l’idée centrale qu’il existe des caractéristiques spécifiques aux petites entreprises du fait de leurs contraintes structurelles. Ces petites entreprises mettent en œuvre des stratégies d’IE disruptives, qui leur sont propres, et qui sont fondées sur des processus inverses à ceux qui sont modélisés pour les grandes entreprises. Ces processus sont à caractère communicationnel. L’intelligence économique et la veille dans les petites entreprises s’établissent sur une culture informationnelle collaborative de partage des informations. Ces stratégies sont mises en œuvre dans le cadre d’une structure organisationnelle innovante, réticulaire, la quasi-organisation, à la communication organisante et construite sur une stratégie réseau. Enfin, l’intelligence économique dans la petite entreprise s’appuie sur une sphère de médiation, la biocénose économique, constituée d’un enchevêtrement de relations entre plusieurs acteurs dont les institutions semi-étatiques qui jouent un rôle moteur. Les résultats d’une enquête effectuée auprès de dirigeants de petites entreprises dans le secteur aéronautique spatial défense en Nouvelle Aquitaine, secteur innovant s’il en est, viendront illustrer un modèle d’intelligence économique adapté à la petite entreprise qui sera proposé à la discussion. / Competitive intelligence (CI) and business intelligence are strategies that are well established in large companies and large SMEs. Since the Carayon report in 2003, competitive intelligence has become a public policy. These concepts have been of interest to several scientific disciplines since then, which gives them an interdisciplinary character. They are empirical and hybrid objects because they are derived from the practices of companies. The main disciplines to be studied here are the CIS and the management sciences, for the main ones, but also for the economics. The subject has been much observed, especially in large companies, notably by the management sciences because the competitive intelligence is mainly strategy of decision support. Today, in SIC, these objects are studied in particular from an information point of view, because information is at the heart of the processes examined. There are recurring problems in the analysis of these rather young concepts, which revolve around the difficulties of implementing these strategies in companies on the one hand, and the obstacles to the establishment of French public policy on the matter on the other hand. There are paradoxes about them. Small businesses and especially very small businesses have been little studied by the various scientific disciplines concerned, which is surprising given the importance of this type of companies in the national economy. On the other hand, public policies, which are fairly well perceived by large companies and large SMEs, fail to penetrate small businesses. This leads us to question the reasons for the barriers to these small business strategies and policies. The postulates of this research are based on the central idea that there are characteristics specific to small enterprises because of their structural constraints. These small companies are implementing their own disruptive CI strategies, which are based on processes that are inverse to those modeled for large enterprises. These processes are communicational in nature. Competitive and business intelligence in small businesses are based on a collaborative information-sharing culture. These strategies are implemented within the framework of an innovative organizational structure, reticular, quasi-organization, based on an organizational communication and built on a network strategy. Finally, competitive intelligence in small enterprises is based on a sphere of mediation, economic biocenosis, constituted by an entanglement of relations between several economic actors including state institutions which play a leading role.

This thesis deals with the design of Competitive Intelligence for specific training company. The main objective of this work is to characterize and help choosing the person responsible for carrying out activities related to the CI in the company, to identify the most appropriate information sources to obtain information about the company and software tools for their monitoring. The theoretical part is drawn on the literature and is dedicated to the description of competitive intelligence and characteristics of different phases of the CI cycle. Other sections are devoted to typologies of information resources and software tools for their monitoring. Following parts are dealing with the characteristics of the category of small and medium-sized enterprises; the investigated company and education organizations fit in this category. The practical part of this thesis deals with the possible proposal of Competitive Intelligence for specific training company. As the first step we realized the analysis of the business environment and its major limitations. In the following part we deal with the CI system design, consisting of a selection of variant realization, along with the characteristics of the responsible person, the definition of information resources and recommending software tools for regular monitoring. The practical benefit of this work is to introduce CI system design, based on monitoring of information sources, obtaining information and their subsequent evaluation in relation to the competitive environment of the company. Another important asset of the work is a sample of implementation of such a system in the company of categories of small and medium-sized enterprises, which respects their limitations.

This diploma thesis deals with the use of social networks for business support. Its main focus lies in designing a strategy for working with Facebook's social network of Coffee Media s.r.o. The first part of this work summarizes general theoretical knowledge from the field of social networks and competitive intelligence. The individual concepts are explained and the area that the thesis deals with is determined. The second part of this work consists of the proposal of the web solution of Coffee Media. The first is the comparison of individual web site creation options, the key factors and creative requirements are determined, according to which the most suitable solution is then selected. With this solution, websites are subsequently designed and implemented. The third part deals with a detailed analysis of competition in the field of online marketing. Four competing companies are selected and their work with the Facebook social network is analysed. The analysis is carried out using both a customized method and a free specialized tool. Based on this analysis, individual trends in Facebook social networking are determined. The last part proposes detailed strategy for working with the Facebook social network. In this strategy, a publishing plan for contributions is designed and individual advertising campaigns are designed to promote Coffee Media.

La compréhension des dynamiques d’un environnement, qu’elles soient technologiques ouconcurrentielles, tient une place importante dans les réflexions sur l’adaptation et la survie des firmes.Dans le cas de l’avionique, les bouleversements des années 2000 sont les conséquences de profondschangements dans ses deux secteurs de référence, l’aéronautique et l’électronique, ce qui amène leDépartement Calculateurs de la Division Avionique du Groupe Thales à s’interroger sur sa capacité àsaisir ces changements. Dans ces travaux, nous proposons d’examiner l’un de ces mécanismes, lescapacités dynamiques sensing (définies comme les aptitudes déployées par les firmes pour adapter lesroutines et capacités organisationnelles) et de l’opérationnaliser au travers de la capacité d’intelligencetechnologique.Par l’étude du déploiement de cette capacité au sein du Département, nous montrons en quoil’intelligence technologique est une capacité participant du processus d’apprentissage de la firme,déployée par les managers pour agir sur les processus de définition des Politiques Produits. Pouratteindre cet objectif, nous avons adopté une démarche de recherche-intervention (menée dans le cadred’une Convention Industrielle CIFRE) s’articulant en deux temps. Premièrement, nous montrons autravers de l’opérationnalisation de la capacité d’intelligence technologique au sein du Département quecette dernière sert les managers dans la définition des Politiques Produits. Deuxièmement, les résultatsdes études techniques menées pour ce déploiement contribuent à la compréhension des dynamiquesscientifiques et techniques du secteur avionique. / The understanding of the scientific dynamics of an environment, whether technological orcompetitive, occupies a predominant place in the discussion of adaption and survival of firms. In thecase of avionics, the upheaval in the 2000’s is the consequence of profound changes in its two mainsectors, aeronautics and electronics. This drove the Computer Department, part of the AvionicsDivision of Thales Group, to question its ability to handle these evolutions. In this thesis, we examineone of these mechanisms, the sensing dynamic capability (defined as the aptitudes deployed by firmsin order to adapt routines and organizational capabilities) and we put it into practice throughtechnological intelligence capability.By studying the deployment of this ability inside the Department, we show how technologicalintelligence contributes to the learning process of the firm, as it is used by managers in order toinfluence the selection process of Product Policy. In order to achieve this, we adopted a researchinterventionmethodology (with the support of an industrial agreement CIFRE) based on two steps.First of all, we show that through the operationalization of the technological intelligence ability in thedepartment, managers put the latter to use in the selection of product policies. Secondly, the results ofthe technical studies conducted for this deployment add to the understanding of the scientific andtechnological dynamics of the avionics sector.

This thesis deals with the possibilities of using social networks for increasing the competitiveness of the company. The theoretical part defines basic terms that are closely related to social networks. First part is focused on social media and their usage in Czech or European companies which is supported by statistical data. Another part of the thesis focuses on the world most common social networks and their usage in relation to Competitive Intelligence. The last chapter of the theoretical part deals with analytics and monitoring tools. The practical part of the thesis contains competitive research on the company Antee and its major competitors in social networks usage. The main output of the practical part is based on the thorough analysis and it proposes strategy on a successful entrance into social networks for Antee.

This thesis deals with application of Competitive Intelligence in the environment of business incubators in the Czech Republic. The main goal of this work is to analyze the competitive environment of Czech business incubators and draw conclusions leading to a possible increase of their competitiveness. The theoretical part describes the competitive intelligence including selected analytic methods, the support system for development of small and medium-sized enterprises, the role of the state in their support and aspects of innovative business. The following part deals with characteristics of business incubation, basic division of business incubators and their importance for the development of SMEs. It then describes the history of incubators in the world and the way they operate in the Czech Republic, including description of basic services provided. The practical part analyzes broader competitive environment throughout the country, using Porter's five competitive forces model. Then there is a complete list compiled of all operating and planned incubators in the Czech Republic displayed on a map, divided into different regions. There are six incubators selected for a thorough competitive analysis in the Central region and the city of Prague, which are the regions with the strongest competitive environment in the Czech Republic. Based on results of analyses mentioned above, there is a set of final recommendations on how to increase the competitiveness of Czech business incubators and to get overall improvement in business incubation.