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Gestão da informação e inteligência competitiva aplicadas ao serviço delivery online do setor de alimentação /Stecca, Rodrigo da Silva January 2020 (has links)
Orientador: João Guilherme de Camargo Ferraz Machado / Resumo: A crescente demanda por refeições rápidas e práticas devido ao dia a dia cada vez mais agitado e com menor disponibilidade de tempo da população, a evolução dos meios de comunicação, em especial, o smartphone, e a praticidade do poder de escolha e acompanhamento do status de preparação e entrega das refeições na palma da mão, tem alavancado a quantidade e usuários e a variedade disponível nos aplicativos de delivery online de alimentos. A quantidade de transações executadas através dos aplicativos diariamente e a necessidade de manter sua competitividade perante os concorrentes, exige que as empresas de aplicativos de delivery online de alimentos gerenciem melhor as informações registradas na empresa e as informações externas à empresa que são relacionadas ao mercado e à concorrência. Para tanto, é necessário saber utilizar as informações disponíveis a favor das empresas, transformando-as em inteligência para dar suporte a tomada de decisão estratégica. O objetivo geral da pesquisa foi analisar a aplicação da gestão da informação e da inteligência competitiva nas plataformas de delivery online do setor de alimentos, como fator gerador de diferenciais competitivos. De modo específico, identificou-se o uso da gestão da informação e da inteligência competitiva no contexto das plataformas delivery online; comparou-se a aplicação da gestão da informação e da inteligência competitiva entre diferentes plataformas de delivery online; propôs-se parâmetros e indicadores de gestão da in... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The growing demand for fast and practical meals due to the increasingly hectic daily life and less time available by the population, the evolution of means of communication, especially smartphone, and the practicality of the power to choose and monitor status preparation and delivery of meals in reach, has leveraged the number and users and variety available in online food delivery applications. The number of transactions carried out through the apps daily and the need to remain competitive with competitors, requires online food delivery app companies to better manage information recorded inside and outside the company that is related to the market and competition. Therefore, it is necessary to know how to use the information available in favor of companies, converting them into intelligence to support strategic decision-making. The research general objective was to analyze the application of information management and competitive intelligence in online delivery platforms in food sector, as a factor that generates competitive differentials. Specifically, the use of information management and competitive intelligence was identified in the context of online delivery platforms; the application of information management and competitive intelligence between different online delivery platforms was compared; parameters and indicators for information management and competitive intelligence for online delivery platforms were suggested. Regarding the methodology, nature is qualitative ... (Complete abstract click electronic access below) / Mestre
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Mesure de l'efficacité de l'intelligence économique et stratégique : le cas des entreprises innovantes / Measurement of the efficiency of competitive intelligence : the case of innovative companiesHuynh, Christian 24 January 2013 (has links)
Le rôle de l’intelligence économique et stratégique (IES) est maintenant reconnu. Cependant, malgré le développement des pratiques dans les entreprises, des doutes quant à l’efficacité des dispositifs d’IES semblent subsister. Aussi notre recherche propose une contribution à la mesure de l’efficacité de l’IES qui a été très peu étudiée dans la littérature. En l’absence d’une méthodologie disponible pour effectuer cette évaluation, nous avons créé un système de mesure qui repose sur les possibilités offertes par la modélisation de la mise en œuvre du concept d’IES et l’élaboration d’un protocole d’analyse. Plusieurs configurations du modèle ont d’abord été générées à partir de deux critères relatifs à la formation du personnel à l’IES et à l’évaluation des dispositifs d’IES au sein de l’entreprise. Ces configurations ont été ensuite opérationnalisées en utilisant le terrain empirique des entreprises innovantes du secteur de l’aéronautique et de l’espace. Ce choix est justifié par les enjeux de l’innovation et l’importance des pratiques d’IES dans ce secteur de pointe. L’option d’une étude quantitative a permis de calculer des profils de performance servant à positionner une entreprise dans un domaine qui est circonscrit par une limite basse et une limite haute et qui constitue une marge de manœuvre pour l’entreprise. Ce résultat montre la possibilité de mesurer la performance de la mise en œuvre du concept d’IES. Il permet d’envisager l’amélioration de la performance de l’entreprise à la suite de la mise en œuvre d’un processus d’IES. La modélisation de la mise en œuvre du concept d’IES permet de déduire des pistes pour améliorer encore ce processus / The role of Competitive Intelligence (CI) is now recognized. However, despite the development of practices in companies, questions remain concerning the effectiveness of the implementation of CI. Thus, our research provides a contribution to the measurement of the efficiency of CI which has seldom been studied in the literature. In the absence of an available methodology to conduct this evaluation, we created a system of measurement based on the possibilities offered by modeling the implementation of the CI concept and the development of an analysis protocol. Several model configurations were first generated from two criteria based on training of personnel in CI and on the evaluation of CI within the company. These configurations were then put into operation in the empirical field of innovative companies in the aeronautics and aerospace sector. This choice is justified by the importance of innovation and the importance of CI practices in this sector. Conducting a quantitative study allowed us to compute performance profiles for situating businesses in an area bounded by upper and lower limits which provide a certain flexibility for the company. These results show the possibility of measuring the performance of the implementation of the CI concept. It allows businesses to consider improving performance by following the implementation of the CI process. The modeling of the implementation of the CI concept will allow us to deduce future ways to improve this process
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Patentové informace a jejich analýza / Patent searching and analysisWalterová, Kateřina January 2013 (has links)
This thesis deals with the analysis of patent information, focusing in particular on their use in the business environment. The first part deals with the problems of intellectual property and protection of industrial property rights. A substantial part of the work is devoted to the patent system and its importance for the development of innovative potential of companies and institutions. Another section contains information relating to the patent searching. The final chapters focus on areas of competitive intelligence and especially on the sources of patent information.
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Competitive intelligence ve farmaceutickém průmyslu / Competitive Intelligence in pharmaceutical industryHubálková, Pavla January 2016 (has links)
This diploma thesis describes and analyzes an area of competitive intelligence in the pharmaceutical industry. The work is divided into five parts. The first part deals with competitive intelligence and related aspects, the second part is dedicated to the pharmaceutical industry, with all specifics. The third part deals with competitive intelligence in the intersection with the pharmaceutical industry, the fourth part contains the classification and description of information resources appropriate for the activities of CI and a fifth part presents research, which consists of a questionnaire survey among pharmaceutical companies on the state of competitive intelligence and semi-structured interview with an expert in the area of CI in pharmaceutical company. The survey results represent a certain sub-probe, which demonstrates the strong position of CI as a common standard of pharmaceutical companies. Keywords competitive intelligence, pharmaceutical industry, information needs, drugs, pharmacovigilance, patents, information resources
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Wirtschaftsspionage in Verhandlungen aus Informationsökonomischer und Wirtschaftsetischer Perspektive : Eine Interdisziplinäre AnalyseSolberg Søilen, Klaus January 2004 (has links)
The dissertation examines a case of industrial espionage by one of the parties involved in a forthcoming international negotiation. We want to know what consequences a burglary has for the actual negotiation. The dissertation consist of five hypothesis, of which the three first were empirically tested. The discussion of thesis four and five is supported basically by research literature, but have also found indirect support in the empirical study. A game theoretical model of four information sets is used.Thesis 1: Pay-offs do not change significantly from one information set to the other. confirmedThesis 2: Behavior do not change significantly from one information set to the other. confirmedThesis 3: The perception of fairness do not change significantly from one information set to the other. confirmedThesis 4: International negotiations is socially so complex that it only makes sense to study the phenomena from an interdisciplinary angle. confirmedThesis 5: A descriptive evolutionary approach can be an alternative to neoclassical economic theory in understanding the study of international negotiations. confirmedThe study also confirms that economic theory is correct in excluding the ethical dimension from their models, as these factors have little influence on the end price. Fairness plays only a minor role in international negotiations.
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Evaluation of competitive intelligence software for MSC-status small and medium-sized enterprises in MalaysiaJuhari, Ariff Syah January 2009 (has links)
Small and medium-sized enterprises (SMEs) in Malaysia, particularly In the information and communications technology (lCT) sector, are faced with an increasingly volatile environment. The Malaysian business scene has opened up their markets to the world where smaller businesses find themselves competing with newly launched multinational subsidiary and subdivision companies, along with the large local firms. The Malaysian Government has launched several campaigns and support for smaller local businesses to be more competitive and to continuously compete at par with these larger companies. This research project supports the Malaysian Government's objective of instilling a more structured approach towards a more competitive SME by focusing on the management of competitive information related to these companies. In recognising the rising need for competitive support, management and executives are increasingly relying on a concept called Competitive Intelligence (Cl), a systematic and ethical process for gathering, analysing, and managing information that can affect a company's plans, decisions, and operation. In managing competitive information, several companies have emerged especially to develop online tools and software that would enhance the Cl process and the value competitive intelligence brings to organisations. The success of these Cl software tools depends, however, on the sophistication of an organisation's understanding of the Cl process and scope of usage. Different companies derive different values from different approaches to competitive intelligence, and therefore require a flexible tool that is very specific to the company's needs. Therefore, this research investigated the structures and contexts of Malaysian Small and Mediumsized Enterprises (SMEs) based on competitive intelligence (Cl) concepts to derive a more customised approach to the use of Cl for SMEs in the ICT sector, as well as in the selection of appropriate Cl software. Mintzberg's approaches to analysing organisational structures and contexts, Bouthillier and Shearer's Intelligence Cycle, Herring's Key Intelligence Topics, and Davis' concept of effectiveness were used in two main stages. The first stage involved identifying the nature and range of SMEs, which exist under Malaysia's Multimedia Super Corridor, a government benchmarking body for local businesses. This gives an account, on the basis of cluster analysis, of a taxonomy of SME categories consisted of ten clusters. The relationships between the categories were also examined in the first stage of the research. The relationships and clusters found in the first part of the research offered the basis for the second part of the research, which constructs the criteria for evaluating online tools and software for competitive intelligence. The evaluation criteria are then used to evaluate eight Cl-ready software packages in finding suitable tools for the different categories of SMEs. Finally, the research concludes with a study of the prospective users' perceptions of effectiveness in SMEs drawn from the identified clusters. This 'multiple constituency' approach to understanding effectiveness evaluates both Davis' concept of effectiveness (usefulness), as well as the differential evaluations of perceived effectiveness. The research findings provide evidence of a range of SME structures in a variety of contexts. Levels of importance placed on different levels in the Cl process are identified, as well as aspects that need support, automation and/or augmentation. The software evaluation in the second part of the research provided ten recommendations of suitable software package(s) for each SME cluster. However, an initial review by SME managers of perceived effectiveness mostly did not reveal results that were parallel to the findings from the software evaluation study. All in all, the research confirms that SMEs can be analysed by clusters but further research would be necessary to confirm the effectiveness of using the recommended Cl software over a longer period of time.
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As principais dificuldades para implementação de inteligência fiscal nas empresas: uma contribuição baseada em um estudo de casoGonçalves, Antonio Luis Borges 14 October 2011 (has links)
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Antonio Luis Borges Goncalves.pdf: 1461906 bytes, checksum: dec8022c843a8987d330d28ba011f27e (MD5)
Previous issue date: 2011-10-14 / This research seeks to identify the main difficulties for Implementation of the Fiscal
Intelligence - Competitive Intelligence stemmed - and the Information Technology
area of the controller, in order to perform ITS providing the function of decisionmaking
process with useful information, based on the scenario current state of
Artificial Intelligence, developed by collection agencies. Methodology for this
research was exploratory type Chosen, Which includes an empirical study and a
single case study, with analysis and company information, the object of study. In the
empirical part was the review of the literature for the Theoretical background, date on
the concept of the Comptroller and Importance in organizations, ITS roll, The
Importance of information in organizations, the generation of competitive intelligence,
organizational intelligence and intelligence tax. In the Practical part of the case study
was first prepared a roadmap for guiding the composition of three models of the
questionnaire to be answered by professionals of the Following six Sectors:
Controlling Fiscal Management and Information Technology, a company owned by a
family group, connected to the segment of perfumery and cosmetics, with Both
wholesale and retail sales, the market targeted Characterized by the Manaus Free
Zone (three research participants) and another for a Free Trade Area, also called the
Market Place, with independent structures and independent administration,
Represented by the Northern Region of Brazil (three research participants). With
research, it Becomes Possible to observe the situation of the company object of
study before and after Implementation of the intelligence structure seeking to Fulfill
Obligations in full tax principal and accessory to it using an ERP system and
Business Intelligence. With the Questionnaires Concluded That it was the business
intelligence tool Can help in controlling function of Their Providing reliable, useful and
timely decision-making through flexible and dynamic, Providing, as a consequence,
the improvement of processes and time generation of digital files designed to meet
the governmental entities / Esta pesquisa busca identificar as principais dificuldades para implementação da
Inteligência Fiscal − provinda da Inteligência Competitiva e da Tecnologia da
Informação à área de controladoria, com o objetivo de exercer sua função de suprir o
processo decisório com as informações úteis, baseando-se no cenário da situação
atual da Inteligência Artificial, desenvolvida pelos órgãos arrecadadores. Para tanto
foi escolhida metodologia de pesquisa do tipo exploratória, que contempla um
estudo empírico e um estudo de caso único, com análise e informações da empresa,
objeto de estudo. Na parte empírica houve a revisão da literatura para o
embasamento teórico, com dados sobre o conceito e a importância da Controladoria
nas organizações, o seu papel fundamental, a importância da informação nas
organizações brasileiras, a geração de inteligência competitiva, inteligência
organizacional e inteligência fiscal. Na parte prática, do estudo de caso, foi
primeiramente elaborado um roteiro norteador para a composição de três modelos
de questionário a serem respondidos por seis profissionais dos seguintes setores:
Controladoria Fiscal, Diretoria e Tecnologia de Informação, de uma empresa
pertencente a um grupo familiar, ligado ao segmento de perfumaria e cosméticos,
com vendas tanto no atacado quanto no varejo, segmentada por um mercado
caracterizado pela Zona Franca de Manaus (três participantes da pesquisa) e outro
por uma Área de Livre Comércio, também chamada de Mercado Local, com
estruturas independentes e administração independente, representada pela Região
Norte do Brasil (três participantes da pesquisa). Com a pesquisa torna-se possível a
observação da situação da empresa objeto do estudo antes e depois da
implementação da estrutura de inteligência fiscal buscando satisfazer plenamente as
obrigações principais e acessórias utilizando-se para isso de um sistema ERP e de
um Business Intelligence. Com os questionários foi possível concluir que a
ferramenta de Business Intelligence pode auxiliar a controladoria na sua função de
prover informações confiáveis, úteis e tempestivas ao processo decisório, por meio
de flexibilização e dinamicidade, proporcionando, como consequência, a melhoria
dos processos e do tempo na geração de arquivos digitais destinados a satisfazer os
entes governamentais
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A inteligência competitiva organizacional e os sistemas integrados de gestão ERP : um estudo nas indústrias calçadistas de Jaú /Rodrigues, Rodrigo Ventura. January 2009 (has links)
Orientador: Marta Lígia Pomim Valentim / Banca: José Oswaldo de Sordi / Banca: Bárbara Fadel / Resumo: No mundo globalizado as informações têm papel extremamente importante, visto que a internacionalização da economia exige excelência em relação aos sistemas de informação e documentação, por isso mesmo as informações se tornaram um recurso de gestão extremamente importante, mas nem sempre são valorizadas corretamente por parte das organizações. Nos ambientes organizacionais é absolutamente necessária a utilização de recursos tecnológicos para mediar o acesso e uso da informação pelo usuário, bem como para apoiar as distintas atividades organizacionais, desde as atividades cotidianas, o processo decisório, até o planejamento de ações estratégicas. O foco do problema de pesquisa refere-se aos fluxos informacionais em âmbito organizacional, mais especificamente os fluxos informacionais vinculados ao processo de inteligência competitiva organizacional (ICO). O objetivo deste estudo visava a analisar a contribuição das tecnologias de informação e comunicação (TICs), através dos sistemas integrados de gestão, mais especificamente o Enterprise Resource Planning (ERP), aplicado ao processo de inteligência competitiva organizacional nas indústrias associadas ao Sindicato Calçadista da cidade de Jaú/SP. Estudou-se os conceitos, definições, métodos e técnicas relacionados ao processo de ICO e às TICs, mais especificamente o ERP, por meio da análise da literatura nacional e internacional, assim como identificou-se e analisou-se no universo pesquisado as indústrias que possuem e aplicam o sistema ERP ou outro sistema semelhante, visando a analisar a relação do uso desse tipo de sistema para a competitividade organizacional. Da mesma forma, verificou-se a ocorrência do uso de métodos e técnicas aplicados ao processo de inteligência competitiva organizacional, desde que baseados em sistemas ERP. A pesquisa é descritiva exploratória... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: In the world globalized the information have seen, extremely important role that to economy and requires excellence regarding the information and documentation systems, by that even the information became a resource of extremely important management, but do not always be valued correctly on the part of organizations. In organizational environments is absolutely necessary the utilization of technological resources for mediate the access and use of information by the user, as well like for support the distinct organizational activities, since the routine activities, the decision making process, until the planning of strategic actions. The focus of problem of research refers to the information flows in organizational scope, more specifically the information flows linked to the organizational competitive intelligence process (OCI). The objective of this study aims analyze the contribution of information and communication technologies (ICTs), through the management integrated systems, more specifically the Enterprise Resource Planning (ERP), applied to the organizational competitive intelligence process in the associated industries to the Footwear Syndicate of Jaú/SP city. Intends to study the concepts, definitions, approaches and techniques related to the OCI process and ICTs, more specifically the ERP, through the analysis the international and national literature, as well as intends identify and analyze in universe researched the industries that possess and apply the system ERP or another similar system, aiming at analyze the relation of the use of that system kind for the organizational competitiveness. Similarly, intends to verify the occurrence of use of approaches and techniques applied to the organizational competitive intelligence process, since based in ERP systems. The research is descriptive exploratory, of qualitative nature, analyzes data and information collected... (Complete abstract click electronic access below) / Mestre
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Using social networks for Competitive Intelligence / Využití sociálních sítí v Competitive IntelligenceFeige, Tomáš January 2011 (has links)
This thesis focuses on the area of competitive intelligence with the emphasis on new possibilities and opportunities in relation to modern social networks. First it gives general analysis of the current state of competitive intelligence market as a whole and then deals with individual major leaders and their products, thus providing detailed overview of this business segment. It also discusses the possibilities of using social networks and other social or soft sources for competitive intelligence. Practical part of the thesis then demonstrates the theoretical knowledge on a real life CI project, which took place in early 2012 in cooperation with experts from IBM, including some interesting results and findings in appendix. The whole chapter can be used as a reference model for future projects with similar goals.
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Aplikace metod CI se zaměřením na precizní zemědělství / Application of CI methods focused on precision agricultureMalý, Michal January 2011 (has links)
This thesis deals with the new unconventional way of agricultural land management. Currently, high precision of work machines in the field is required. The development and accessibility of modern agricultural equipment linked to the information technology has led this branch to the unnecessary and high precise field ecosystem management. This new approach is called as precision agriculture. In the theoretical part of work is made the literature research and overview of the available data about the precision farming methods and the possibilities of field observation and data collection, including their processing with the available high information technology. The practical part evaluates the current possibilities of precision farming in the Czech Republic and in the world and looks for a solution to its implementation in the specific business environment of the agricultural laboratory.
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