曼谷二手衣創業企劃書 / Women enjoy buying clothes, they keep filling new items in their closet, in the mean time, there are items they do not want to wear due to various reasons, which leads to a huge number of garments waste, only a small amount of them create monetary value to the owner. Wouldn’t it be great, if girls can maximize or make more value out of their old clothes by selling them? Re-vivi will help girls turning their unused clothes into another source of their income, on the other hand, help the buyer save more money by offer them cheap second hand clothes. Re-vivi will receive clothes from seller, and distribute items through flea market, social media, instant message application and e-commerce online store. As an agent, the revenue will come from us taking some commission from clothes owner. According to the survey, Bangkokian ladies admitted that they want to sell their clothes, but time and effort are two main issues that stop them. Other reasons include they do not know where to sell and the efforts of selling might not worth the money they receive. At Re-vivi, we want to start a business applying a lean startup approach: first by build the model solving the problem, developing a minimum viable product to begin the process of learning as quickly as possible, we will then measure and re-build the model on those measure metric over and over again. Therefore, during the first six months, we will receive the garments from the seller and distribute them in the flea market and social media, we will see if the model works well before start to build an e-commerce website based on the experience. This paper may not be a huge successful business plan, but there will not be a huge capital loss, as we will use the minimal investment. We may also develop some other plans along the way, because the main goal is to monetize from the clothes waste from those who think that: “it would be great if I can sell those items I do not want anymore”. Keywords: Second hand clothes, Used clothes, Flea market, Shopaholic

Data analysts today have at their disposal a seemingly endless supply of data and repositories hence, datasets from which to draw. New datasets become available daily thus making the choice of which dataset to use difficult. Furthermore, traditional data analysis has been conducted using structured data repositories such as relational database management systems (RDBMS). These systems, by their nature and design, prohibit duplication for indexed collections forcing analysts to choose one value for each of the available attributes for an item in the collection. Often analysts discover two or more datasets with information about the same entity. When combining this data and transforming it into a form that is usable in an RDBMS, analysts are forced to deconflict the collisions and choose a single value for each duplicated attribute containing differing values. This deconfliction is the source of a considerable amount of guesswork and speculation on the part of the analyst in the absence of professional intuition. One must consider what is lost by discarding those alternative values. Are there relationships between the conflicting datasets that have meaning? Is each dataset presenting a different and valid view of the entity or are the alternate values erroneous? If so, which values are erroneous? Is there a historical significance of the variances? The analysis of modern datasets requires the use of specialized algorithms and storage and retrieval mechanisms to identify, deconflict, and assimilate variances of attributes for each entity encountered. These variances, or versions of attribute values, contribute meaning to the evolution and analysis of the entity and its relationship to other entities. A new, distinct storage and retrieval mechanism will enable analysts to efficiently store, analyze, and retrieve the attribute versions without unnecessary complexity or additional alterations of the original or derived dataset schemas. This paper presents technologies and innovations that assist data analysts in discovering meaning within their data and preserving all of the original data for every entity in the RDBMS.

我們考慮連鎖商店有兩個不同的網路效果：地理位置的網絡與不同連鎖品牌之間的效果。在給定的道路結構下，我們去計算不同商店之間的距離，在這些不同的距離下，可以得出每連鎖品牌的單位矩陣，由這個矩陣去判別不同連鎖品牌之間，互相影響的效果與需求。最後我們得出均衡下的利潤與價格，以及討論均衡價格如何被網路效果影響。 / We consider a chain store model involving two levels of networks: the geographic street networks and the chain store networks. We then calculate each shop's geographic distances between other shops, for a given street network. The distances, together with the chain store identity matrix, will determine the cross-shop substitution effects in each shop's demand function. We characterize the equilibrium price, and discuss how the prices are affected by these two networks.

I dagens samhälle har det skett en strukturomvandling på marknaden gällande detaljhandeln.Strukturomvandlingen har inneburit utveckling av bland annat omnikanaler och e-handelvilket har förändrat företagens affärsmodellsval för att kunna överleva på marknaden. Ehandelnhar i många år setts som en konkurrent för mikroföretag, men det börjar även blimöjligt för mikroföretag att införa ett integrerat system som innebär att den fysiska butikensamverkar med e-handeln. Resultatet av de ökade möjligheterna för mikroföretag är att de kanvälja mellan tre olika affärsmodellsval gällande sin marknadsplats och tillgänglighet avföretaget och sedan utifrån omnikanaler kan företagen välja hur de vill nå ut tillkonsumenterna.I denna studie vill vi få en ökad förståelse för hur lokala mikroföretag arbetar med att behållasin marknadsplats i den ökade konkurrensen som blir i och med e-handelns tillväxt. För attkunna undersöka mikroföretagen har vi tillämpat en kvalitativ metod med djupgåendehalvstrukturerade intervjuer. För att få reda på hur lokala handlare uppfattar marknaden,konkurrensen och handelsutvecklingen, intervjuades fem stycken strategiskt valdadetaljhandelsföretag.Av undersökningen framgick det att en gemensam syn kring marknaden föreligger vilketinnebar att oavsett företagens val så har företagen sitt fokus på konsumenten. Det framgickäven att en av de viktigaste framgångsfaktorerna är att tillgodose konsumenten med högservicegrad och på så sätt skapa en relation. Relationer bidrar till återkommande och lojalakonsumenter vilket i sin tur bidrar till lönsamhet för företaget. Samtliga informanter var enigaom att relationer upprättas i den fysiska butiken och har således valt att fokusera på denenskilda butiken i internets ständiga utveckling. För att attrahera konsumenter till butiken harde valt att tillhandahålla ett unikt sortiment. Sammanfattningsvis har internet och handelnsutveckling och den konkurrens det medför på lokala handlarna blivit tvungna ta ställning tilldet och anpassa en affärsmodell utefter sin egen verksamhet. / There has been a relatively recent structural change in the retail sector. This changes has ledto the development of omnichannels and e-commerce, which has changed the business modelto be able to survive in the market. E-commerce has for many years been seen a competitorfor micro-enterprises, but now it has made it possible for micro-enterprises to implement anintegrated system. Companies can choose between three different business options regardingthe marketplace and availability of the company and then select the omnichannel based onhow they want to reach out to customers. Options may be interconnected to facilitate abusiness.In this study we investigate how small local business are working to maintain theirmarketplace in the face of increased competition due to the growth of e-commerce. Toinvestigate this, we used a qualitative approach with in-depth semi-structured interviews. Tofind out how local traders perceive the market, competition and trade developments, fivestragically selected retailers were interviewed.The investigation revealed that a common view about the market exists. In addition, it wasidentified that one of the key success factors was to satisfy the customers with a high level ofservice, thus creating a relationship which contributes to the development of repeat and loyalcustomers and, which in turn contributes to the company's profitability. All the respondentsagreed that relationships are established via physical stores and therefore have chosen to focuson the individual store in the internet's continual development. To attract customers to thestore, they have chosen to provide a range tailored to their customers. In summary, theinternet and the resulting development of trade and online presence means that local businesscan create systems in line with their business.

Comment les relations consommateurs-marques peuvent-elles être développées en magasin ? Beaucoup de recherches sur les actions au point de vente les ont étudiées dans une perspective transactionnelle tandis que le marketing relationnel a prêté peu d'attention à ce qui se passe en magasin. Cependant le point de vente constitue un point de contact essentiel entre consommateurs et marques. Sur la base de deux études qualitatives et d'une étude expérimentale, cette recherche se concentre sur l'impact des actions en magasin sur les relations consommateurs-marques. Nous différencions les actions relationnelles des actions transactionnelles pour comparer leurs effets. L'application empirique est faite avec des marques de glaces distribuées en grandes et moyennes surfaces. Un questionnaire en ligne est mis en place pour tester des actions fictives que les marques pourraient mettre en œuvre. Nos résultats montrent l'intérêt pour les marques d'utiliser des actions relationnelles au point de vente. Les personnes exposées à des actions relationnelles attribuent plus souvent l'action à la marque. Ils perçoivent des efforts et une orientation relationnelle de la marque plus importants, ils s'identifient plus avec la marque, et déclarent ainsi une plus grande fidélité envers celle-ci. L'originalité de la recherche réside dans la prise en compte des actions en magasin dans une perspective relationnelle. Plus généralement, la conceptualisation et l'étude de l'impact de ce genre d'actions mettent en évidence une façon plus sociale de tenir compte des interactions entre les consommateurs et les marques. / How can be developed and impacted relationships in store ? Many researches have studied in-store actions in a transactional perspective while relationship marketing has paid little attention to what happens in store. However, stores constitute a key point of contact between consumers and brands. Based on two qualitative studies and an experimental study, this research focuses on the impact of in-store actions on consumer-brand relationships. It differentiates relational and transactional actions and compares their effects. The empirical application involves ice cream brands distributed in the super-hypermarket channel. An online questionnaire is implemented to test fictitious actions that brands could implement. Our results show the interest for manufacturers brands to use relational in-store actions. Individuals exposed to relational in-store actions attribute more frequently the effort to the manufacturer. They perceive stronger efforts and brand expression, they identify more with the brand, and declare a higher loyalty to the latter. The originality of the research lies in the consideration of in-store actions in a relational perspective. More generally, the conceptualization and the study of the impact of these kinds of actions highlight a more social way to consider interactions between consumers and brands in the marketplace.

Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. Purpose: The purpose of this study is to extend the understanding of how the valuation of sensory cues is related to consumer types in an electronics retail store context.Research Questions: To what extent are consumers in an electronics retail store utilitarian and hedonic in their needs and behavior? How do these consumers, in comparison to each other, value sensory cues in an electronics retail store environment?Methodology: The study uses a quantitative research approach with a cross-sectional research design and collects data through an online questionnaire. Findings: Consumers in an electronics retail store context tend to possess a higher degree of utilitarian traits and valued the importance of addressing the human senses significantly lower than consumers with a higher degree of hedonic traits. A significant difference between the groups is found for sight, sound and smell. Touch was found to be the most important sense for both groups. Managerial Implications: Contributes to knowledge managers could consider when relating the human senses to the strategic build-up of a store concept or the design of a retail environment.Further Research: Further research could investigate how the relationship, interplay and potential overload of stimuli affect consumers, either based on hedonic and utilitarian characteristics or other factors such as age and gender. Originality: To the best of the author’s knowledge, no other studies is researching the valuation of sensory cues in an electronics retail store environment from the consumers perspective. Keywords: Sensory Marketing, Consumer Types, Utilitarian, Hedonic, Atmospherics, Electronics Store, Retail Marketing

El presente trabajo plantea el desarrollo un proyecto de diseño de interiores para la primera tienda insignia de la marca Massimo Dutti en Perú. La propuesta se plantea en la Casa Prado y busca, a través del adecuado diseño de los espacios, otorgarle a los clientes experiencias adicionales a la compra- venta de productos. Por esta razón, se proponen nuevos espacios como un salón vip y un coffee bar, para establecer la fidelización de los clientes con la marca. Por otro lado, la adecuación de la fachada con nuevos espacios de exposición, las cápsulas con maniquíes y la pasarela cubierta por una tensionada proporcionan espacios no convencionales de exposición y que innovan en la industria. Por último, el proyecto apuesta por un diseño integral al proporcionar nuevos espacios de reunión, la revaloración de un edificio con valor histórico y la propuesta de una fachada verde. / This research work proposes the development of an interior design project for the first Massimo Dutti’s flagship store in Peru. The proposal is loacated in the Casa Prado and seeks, through the appropriate design of the spaces, to grant customers additional experiences in the sale of products. For this reason, new spaces such as a VIP lounge and a coffee bar, are proposed to establish customer loyalty with the brand. On the other hand, the adequacy of the façade with new exhibition spaces, the capsules with mannequins and the runway covered by a tensile estructure, provide unconventional spaces of exhibition, innovating in the industry. Finally, the project is committed to an integral design by providing new meeting spaces, the revalue of a historical building and the proposal of a green façade. / Tesis

The performance of distributed key-value stores is usually dependent on its underlying network, and have potential to improve read/write latencies by improving upon the per- formance of the network communication. We explore the potential performance increase by designing an experimental in-network cache based on NetCache in the switch data plane for the distributed key-value store DXRAM, and placing it on a programmable switch that connects the peers in a DXRAM storage cluster. To accomodate DXRAM which uses TCP for its transport protocol, we also design a TCP flow state translator for the cache and implement an experimental version of this cache design. Benchmark runs with the cache show that best-case item read latency for DXRAM is reduced to approximately half and prove the potential performance gain that can be expected once a proper cache is designed and implemented.

Because of the digitalization that takes place today, the retailing field has changed dramatically. Customers buy online, mainly because of its convenience. Consequently, brick-and-mortar stores are facing competition from online companies leading to that some brick-and-mortar stores have to file for bankruptcy. The literature states that brick-and-mortar stores now have to focus on what happens inside the store in order to generate a pleasant experience. In this context, three different concepts are crucial namely, omni-channels, retail customer experience and customer value.  A concept that has emerged in order to provide a superior customer experience is Mash-up, which focuses on a mix of offerings in one store. The research question focuses on examining how Mash-up influences retail customer experience and customer value in order to see how Mash-up combined with omni-channels can influence store attractiveness. Data was gathered through semi-structured interviews from customers who visited the retail stores O:Hedd and AB Småland. The results show that Mash-up tends to influence retail customer experience and customer value positively. A series of various integrated activities tend to not only have a positive impact on the retail customer experience, but it also tends to satisfy both hedonic and utilitarian value. It also emerged that omni-channels, in terms of click-and-collect, are highly valued by the customers and it indicates that the digitalization has to be taken into consideration. Thus, Mash-up combined with omni-channels will influence store attractiveness positively. Thereby, by adopting Mash-up and considering omni-channels, brick-and-mortar stores will still stand a chance against online companies.

Muito se tem estudado a respeito dos aspectos econômicos e mercadológicos dos Shopping Centers, focando-se essencialmente na relação destes empreendimentos com os consumidores finais. Este trabalho pretendeu abordar esta questão sob a ótica do lojista que se instala em um shopping center. E não exatamente um lojista qualquer, mas o pequeno lojista, ou o lojista satélite, como são chamados estes comerciantes nos empreendimentos. Através da hipótese de que por menor que seja o empreendimento comercial, sempre existirão critérios objetivos de escolha de ponto, procurou-se aqui sistematizar esses critérios, através de uma abordagem teórica que pudesse dar sustentação conceitual ao processo de escolha. Dentre as conclusões do trabalho, verificou-se que apesar de nem sempre aparente, o lojista tem uma clara percepção das características do ponto, embora às vezes tenha que optar por aquele ponto onde sua restrição de orçamento assim o permita. / Many researchers have studied economic and merchandising issues regarding shopping centers, focusing essentially on the relationship between the entrepreneurs and the consumers. This work is intended to provide a different approach, focusing on the relationship from the shopper-owner viewpoint, with an emphasis on small businesses. Based upon the hypothesis that even in the smallest commercial business, everyone should develop some technical criteria to assist in choosing their sites, the author tried to organize these methods, using a theoretical approach in order to support the site study process. Among the conclusions, it was verified that even when the owner cannot use the concepts to choose a site in a shopping center (e.g., because of a restricted budget), he/she has a clear idea about the quality and characteristics of the site locations.