Zavedení informačního systému pro obchod This thesis deals with the selection of the information system and compare sets of software solutions covering different areas versus implementation of ERP. Thesis brings process and the election of a comprehensive e-business solutions, accounting software, loyalty program, customer care and storage software for small stores. The first part focuses on the definition of basic concepts such as information systems, ERP and other important concepts necessary for this work. This part of thesis continues to describe information needs, collect and catalog of requirements for small stores. In the last chapters of the first part of the thesis conditions and specific areas of expertise, which is important for companies and the subsequent assessment of economic return. The second part is practically focused on store (boutique) Gentleport and online store www.gentleport.cz. The method of analysis of documents, observation and interviews with management defines the expected reality, needs analysis and requirements for trade. This section is also devoted attention to the description of appropriate systems - a set of independent software compared to implementation of ERP. The third part focuses on the selection of a supplier that meets the requirements of an information system for online store and store Gentleport. The final part focuses on the evaluation of the chosen solution. This section confirms or refutes the hypothesis given at the beginning.

The theme of this thesis is the analysis and design of internet shop. The work is divided into three parts - theory, analysis and design. Each following chapter is divided into several sections. The main objective of this thesis is to design a successful internet shop. The analytical part of this thesis describes the current status and trends of Internet users in the country. Analytical section also describes the requirements for an online store, both in terms of potential customers, and in terms of the store owner. This is followed by the design part of the thesis, which is based on theoretical and analytical sections and there is a proposal of an online shop.

Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. Gamification presents an opportunity for businesses to gain consumers’ attention and engagement through different aspects and elements of it. Organizations such as Pinchos, the restaurant have utilized those gaming elements in order to grow their revenues and keep the customers engaged while ordering food. Despite the exponential growth of gamification in the business world, studies on its marketing effectiveness and the influence of its elementsare lacking.To fill this gapin the literature, this researchaims to gain a deeper understanding of gamification and its different elements, byfocusingon the utilization of gamification as a digital marketing tool to enhance customer loyalty and retention in retail store setting. Therefore, this researchaimsfirst to identify all the factorsaffecting store choice. Second, identify and examine the different factors affecting retail store loyalty. Finally, the differentelements of gamificationare identifiedand their effect on loyalty are studied.In order to fulfil thepurpose of the studywe have collaborated with ChildrensHouse, a retail toy store located in Umea, Sweden, in order to gain insights from current and potential customers. A quantitative study was conducted,and the sample population chosen was generation Y parents, due to their digital literacy. To add a degree of credibility to the research, a short interview with Simon, the owner of ChildrensHouse, was conducted in order to gain managerial insights as well.The main conclusions of this research include,the different factors affecting retail toy store choices which were: store attributes, product attributesand demographics; the factors influencing loyaltywhich were: interpersonal communications, impersonal communications, direct experience, distance, value for moneyand engagement in gamified applications. Finally, the research results indicate that gamification when utilized as an engagement application will enhance customer retention and store loyalty.

Globalization has influenced the grocery retail industry and the most impactful changes are the preferences and habits of consumers. The increased consumption of consumers is one of the habits that have created a demand for sustainable products. The sustainable products can be marketed towards consumers by the frontline employees. Therefore, this study aims to investigate how grocery retail store personnel can be used as ambassadors toward consumers that will result in sustainable purchase behaviour. To answer the research question, several interviews have been conducted. The interview with the grocery retail expert aided us in the formulation of interview questions. The four interviews with two ICA stores’ personnel provided us with the empirical data needed for reaching the conclusions. Findings reveal that the involvement of personnel in communication with the consumers has positive a positive outcome. In this way, they can be seen as CSR ambassadors and, therefore, efficiently market the organization. To achieve CSR ambassadorship, employees and consumers must enhance organizational identification. One conclusion is that consumers may reach sustainable purchase behaviour when CSR ambassadorship is developed in coherence with a grocery retail store.

With Microsoft's new operating system, Windows 8, a new type of applications were introduced, Windows Store Apps. These applications must meet certain requirements in order to be uploaded to Windows own store for apps. There are also guidelines to follow. The requirements and guidelines include appearance and functionality, such as a common search function in the applications to contribute to a more unified experience. How does these requirements and guidelines influence developers? Whether the development of the Windows Store Apps gets more difficult, or perhaps even simpler, is studied and evaluated in this report. In order to reach a reliable conclusion, a Windows Store App has been designed and developed in consensus with Microsoft's requirements. The app that has been developed is intended to help users to find Stockholm's best spots. It turned out that none of the demands were unreasonable hard to implement. However, it may be difficult to find meaningful uses for some of the recommended features. If common features, such as search and sharing, are implemented it should be done in accordance with Microsoft's requirements and guidelines. This is no problem since Microsoft provides information and examples of how the features should be implemented. Of course, all of the Windows Store Apps must be able to run on all devices that can run Windows 8, which means several different resolutions and input methods to take into account. This is one of the more difficult requirements to fulfill and require extensive testing of the application, which contributes to a longer development time. With the help of Visual Studio’s simulator, it is possible to get a reasonably good idea of how the app works, but it is still not good to trust it. The look must follow the guidelines that allow the user to always be familiar with the interface, regardless of which app is running. For example, every page in the app has to be built up horizontally unlike traditional websites. The interface is easy to implement using Visual Studio’s templates but it may be really tricky if you try to implement it by yourself. Windows Store Apps is extensively different from its competitor’s apps and as a developer, you are forced to think in completely new ways. It can sometimes feel limited, but on the other hand you got very much for free considering the standard look and functionality. / Med Microsoft nya operativsystem, Windows 8, introducerades en ny typ av applikationer, Windows Store Apps. Dessa applikationer måste uppfylla vissa krav för att få laddas upp till Windows egen Store för appar. Det finns även riktlinjer att hålla sig till. Kraven och riktlinjerna innefattar utseende och funktionalitet, som till exempel en gemensam sökfunktion i applikationerna för att bidra till en mer enhetlig upplevelse. Hur påverkas utvecklare av dessa krav och riktlinjer? Huruvida utvecklingen försvåras eller kanske till och med förenklas undersöks och utvärderas i denna rapport. För att komma fram till en tillförlitlig slutsats har en egen Windows Store App konstruerats och utformats i enighet med Microsofts krav. Appen som har utvecklats är ämnad att hjälpa användarna att finna Stockholms smultronställen. Det visade sig att inget av kraven var orimliga att implementera. Däremot kan det vara svårare att finna meningsfulla användningsområden för en del av de rekommenderade funktionerna. Om vanliga funktioner, såsom sök och delning, implementeras ska detta ske enligt Microsofts krav och riktlinjer. Just detta är inga problem då Microsoft tillhandahåller information och exempel på hur det ska ske. Självklart måste alla Windows Store Apps fungera på samtliga enheter som kan köra Windows 8 vilket innebär flera olika upplösningar och inmatningsmetoder. Detta är ett av de svårare kraven att uppfylla och kräver omfattande testning av applikationen, vilket bidrar till en längre utvecklingstid. Med hjälp av Visual Studios simulator är det möjligt att få en någorlunda uppfattning om hur väl appen fungerar men den är långt ifrån att lita på. Utseendet måste följa riktlinjerna för att låta användaren hela tiden vara familjär med gränssnittet oavsett app. Exempelvis måste varje sida i appen byggas upp horisontellt till skillnad från traditionella hemsidor. Utseendet är lätt att implementera med hjälp av Visual Studios mallar men kan vara riktigt knepigt att försöka sig på själv. Windows Store Apps skiljer sig markant från konkurrenternas appar och utvecklare tvingas att tänka i helt nya banor. Det är möjligt ibland känna sig begränsad, men å andra sidan finns mycket gratis genom det standardiserade utseendet och funktionerna.

Som en effekt av att Video On Demand (VOD) är på stark tillväxt vill June, som en leverantör av mjukvara för TV-branschen, förvärva kunskaper och utvärdera Windows 8 applikationer som plattform för en VOD-tjänst. June har sedan tidigare en webblösning för VOD och vill nu även jämföra och utvärdera bland annat kunskapskrav, tidsåtgång samt fördelar och nackdelar med en Windows 8 applikation ställt mot denna webblösning. Målen med examensarbetet kan delas in i tre delar; en där komplexitet och arbetsinsats vid Windows 8 applikationsutveckling utvärderas, en där verktygen som krävs för att utveckla en VOD-applikation utvärderas och sist att implementera en Windows 8 applikation för VOD. En Windows 8 applikation utvecklades och valda lösningsmetoder dokumenterades. Dokumentation och kunskap som förvärvats under utvecklingsfasen stod sedan som grund för de analyserande och utvärderande målen. Resultatet är en Windows 8 applikation som uppfyller de mål som satts upp för programmeringsdelen samt en analys och utvärdering som svarar mot målen för analysdelen.  Ämnen som är centrala genom rapporten är Microsoft, WinRT, VOD, Smooth Streaming, PlayReady, Windows 8 applikationsutveckling samt data caching och utveckling av användargränsnitt i Windows 8. / As an effect of Video On Demand (VOD)-usage growing fast June, as a software provider for the television industry, wants to acquire skills and evaluate Windows 8 applications as a platform for VOD services. June already delivers a web-based solution for VOD and now wants a comparison and evaluation of particular knowledge required, time, complexity, data caching, advantages and disadvantages of a Windows 8 application set against this web solution. The objectives of the thesis can be divided into three parts: one in which complexity and work effort in Windows 8 application development is evaluated, one in which the tools required to develop a VOD application is evaluated and finally implementing a Windows 8 application for VOD. A Windows 8 application was developed and the selected solution methods were documented. Documentation and knowledge acquired during the development phase was then used as a basis for the analysis and evaluation objectives. The result is a Windows 8 application meeting the objectives set for the development part followed by an analysis and evaluation answering the given issues. Matters that are central through the report are Microsoft, WinRT, VOD, PlayReady, Smooth Streaming, Windows 8 application Development, data caching and interface development in Windows 8.

In the last few decades, new vertically integrated players have appeared in the fashion industry providing their customers with lower prices and an increased number of seasons per year. In this context, the need for high efficiency levels among the fast fashion retailers appears as a necessity to survive. Since the area of Store Operations (SO) is directly dealing with processes at the end of the supply chain, boosting revenues through the increased efficiency and incorporation of new technologies in this area becomes critical. In order to accomplish that in a long-term perspective, this must be done while improving staff working conditions, customer experience in the stores and with more cost effective practices. Therefore, this study investigated how established fast fashion retailers can improve their Store Operations in pursuance of coping with growing efficiency requirements and rapidly changing technology in their stores. This has been done by conducting a case study at one of the biggest fast fashion retailers in the world. The research involved 42 different interviews with the case company’s employees and industry experts in the store solutions field, which allowed collecting both qualitative and quantitative data. Moreover, in order to analyze empirical findings obtained during the research process, outsourcing theories, including transactional cost theory (TCT) and resource-based view theory (RBV) as well as innovation theories, including diffusion of innovation and radio frequency identification (RFID) adoption theories, were used. The results indicate that in order to improve their Store Operations, the case company should first work on five areas, which include: (1) stockroom processes, (2) technology and innovation, (3) alarm systems, (4) employee morale, and (5) customer service. At the same time, it was discovered that the solutions that can improve all of these areas are: RFID that act as a security device and the outsourcing of stockroom process, known as Golden Delivery. In order to make the implementation of these two solutions successful, separate implementation guidelines must be created, both of which are presented in this document. The findings of this study have implications on both sustainability and research. This investigation contributes to the literature by giving a better understanding of the operational activities performed in the store environment of fast fashion retailers as well as the link between them and the rest of the supply chain. Moreover, the efficiency solutions presented in this document give fashion retailers a sustainable economic advantage achieved through cost savings and increased business performance, as well as, the motivation to focus on social and environmental aspects related to these practices.

The grocery trade is part of the food industry, which is Sweden's third largest industry. It is obvious that it is an industry with a high market concentration where the market share of the three largest companies corresponds to almost 87%. In addition to the high concentration in the market, the industry is undergoing a structural change in new store formats that are more adapted to the customer's needs, among other things through geographical location, opening hours, service, price and design. Each individual has their own preferences when it comes to where to shop. At present, the supply of grocery stores is large and there is a tough level of competition throughout the country. It is therefore important for the various chains in the grocery trade to create and maintain a loyal customer base in order to remain relevant but also to survive the tough competition. The purpose of the study is to create an understanding of which marketing techniques the various chains in the Swedish grocery trade use to create and maintain a loyal customer base. To be ableto investigate this, a qualitative study was conducted consisting of four interviews with three different chains. The respondents who have participated have either had a central and high-ranking role within the chain or in the stores. This is because it is important for the study that the respondents have insight into how the organization works. The chains that have participated are: ICA, Hemköp and Coop. Based on the theoretical framework and the empirical evidence that has been collected, ananalysis has been carried out in order to be able to draw a conclusion. The conclusion that is drawn is that there are many and important factors that come into play to maintain and create aloyal customer base. But the marketing technique that stands out and that is of utmost importanceis loyalty programs followed by customer relationship management, relationship management and corporate store image.

Detaljhandeln har präglats av förändringar under det senaste decenniet, inte minst har e-handeln ökat markant. Omsättningen hos e-handeln i den svenska sällanköpshandeln tredubblades mellan 2012 och 2019. Samtidigt har butikshandeln minskat på många håll, vilket även förstärkts av coronapandemin. Från kunderna finns bland annat ökade förväntningar på integration mellan online- och offlinekanalerna hos detaljhandlarna, det vill säga att utveckla en så kallad omnikanal. Detta har lett till att butikers roll har förändrats och butikerna har i större utsträckning använts i e-handelsdistributionen med strategier som Click-and-Collect och Ship-From-Store(SFS). Cervera är en svensk detaljhandlare inom matlagning, dukning och inredning och är ett företag som börjat använda sina butiker i e-handelsdistributionen. Det senaste steget har varit att möjliggöra artiklar att skickas till kund från butik, så kallad Ship-From-Store, om artiklarna i fråga är slut på centrallagret. Utformningen av vilka artiklar och från vilka butiker detta ska vara möjligt för, samt vilka effekter det får, är dock något Cervera vill utvärdera, och således var studiens syfte: Att ta fram ett beslutsunderlag för vilka artiklar och butiker som kan inkluderas i Cerveras SFS-flöde med avseende på kostnader, intäkter och leveransservice. I studien togs beslutsunderlag fram dels genom intervjuer med region- och butikschefer på Cervera och dels genom att utveckla en beräkningsmodell med avseende på hur Ship-From-Store kan komma att påverka kostnader, intäkter och lagertillgänglighet. I intervjuerna framkommer det att få praktiska anledningar finns för att exkludera butiker men att butikschefens och personalens inställning kan påverka resultatet. Uppstartskostnaderna för att inkludera ytterligare butiker är låga, men vid ett ökat antal e-handelsordrar till följd av Ship-From-Store kan ytterligare personal behöva anställas och således medföra ökade kostnader. En beräkningsmodell togs fram som behandlade kostnader och täckningsbidrag för en orderrad och hur dessa skiljer sig mellan Ship-From-Store-distribution och en e-handelsorder som skickas direkt från centrallagret. Kostnaderna och täckningsbidraget togs fram för alla Cerveras artikelnummer men även snittkostnader och snittäckningsbidrag över samtliga artikelnummer. Modellen behandlade även hur lagertillgängligheten kan förändras vid införandet av Ship-From-Store och i förlängningen även hur försäljningen och därmed intäkterna påverkas av denna ökade lagertillgänglighet. Beräkningsmodellen implementerades med indata från Cervera och från resultatet identifierades att de förbättringar som kan ses i lagertillgänglighet och ökad försäljning är som störst vid implementering av de första butikerna som inkluderas i Ship-From-Store. Att inkludera ytterligare butiker ökar lagertillgängligheten men effekten avtar desto fler butiker som inkluderas. En fördel med att inkludera fler butiker är att de ordrarna som Ship-From-Store resulterar i, kan fördelas ut på fler butiker desto fler som inkluderas och minskar därmed arbetsbelastningen per butik. Det medför mindre risk för butiker att behöva anställa mer personal för hantering av e-handelsordrar. De kostnader som huvudsakligen skiljer sig mellan Ship-From-Store och leverans från centrallagret är kostnader för hantering. I dagsläget tillkommer ingen explicit kostnad för hantering i butik men om Ship-From-Store-ordrar belastas med en kostnad motsvarande personalkostnaden för tiden det tar för hantering blir Ship-From-Store dyrare än alternativet när det skickas från CL. Antalet av en artikel en orderrad innehåller är också avgörande för täckningsbidraget för en orderrad. Vissa artiklar ger negativt täckningsbidrag om de köps enskilt, men genererar vinst om en orderrad innehåller flera av samma artikel. Ship-From-Store möjliggör även en markant förbättrad lagertillgänglighet på e-handeln och Cervera har möjlighet att på så sätt öka försäljningen enligt resultatet från den beräkningsmodell som har tagits fram. / The retail market has been subject to changes during the latest decade, especially e-commerce has seen significant growth. Sales in the Swedish retail market tripled between 2012 and 2019. Meanwhile, brick-and-mortar store sales have diminished in many places, this effect has been reinforced due to the Corona pandemic. There are increased expectations from the customers on integration between the online- and offline channels, to develop a so called omnichannel. This has led to a change in the role of brick-and-mortar stores which have been increasingly used in the fulfillment of e-commerce orders with strategies such as Click-and-Collect and Ship-From-Store. Cervera is a Swedish homeware retailer which has begun to use their brick-and-mortar stores in their e-commerce distribution. The latest step has been to enable articles to be sent to the customer from a store, so called Ship-From-Store, if the articles in question are out of stock in the central warehouse. The decision of which articles and from which stores this should be possible, is something Cervera wants to examine, and thus the purpose of this study was: To provide a decision basis for which articles and stores that can be included in Cervera’s Ship-From-Store-distribution with regards to costs, revenue and delivery service. In this study, a decision basis was provided partly through interviews with regional and store managers at Cervera and partly through developing a calculation model with regards to how Ship-From-Store might affect costs, revenue and delivery service. From the interviews it is revealed that there are few practical reasons to exclude stores from Ship-From-Store however the store manager’s and the staff’s attitude towards Ship-From-Store might affect the result. The initial costs for including a new store are low, but if the amount of e-commerce orders stores have to handle increases, stores might need to hire additional staff and thus costs will increase. A calculation model was developed which processed costs and gross margin for an order line and how these differ between Ship-From-Store and an e-commerce order sent from the central warehouse. The costs and the gross margin were calculated for each article number, but also the mean costs and mean gross margin between all article numbers. The model also processed how stock availability can change with the introduction of Ship-From-Store and by extension how sales and therefore revenue is affected by the increase in stock availability. The calculation model was implemented with input data from Cervera and the results suggested that the improvements in stock availability and sales were the most significant for the first fewstores included in Ship-From-Store. Introducing additional stores improves the stock availability, however, the effect decreases for each additional store being introduced. The advantage of adding additional stores is that the orders that Ship-From-Store results in, can be distributed between more stores and thereby decreasing the workload for each store. This entails less risk of stores needing to hire more staff for handling of e-commerce orders. The costs which mainly differs between Ship-From-Store and delivery from the central warehouse are costs for handling. No explicit cost from handling in store is added but if Ship-From-Store orders are burdened with cost corresponding to the cost of staff for the time it takes for handling, Ship-From-Store becomes the more expensive alternative when compared to shipment from the central warehouse. The number of articles an order line contains is also crucial for the gross margin of an order line. Some articles yield a negative gross margin if sold individually but earns a profit if an order line contains several articles. Ship-From-Store also enables a significantly improved stock availability for Cervera’s e-commerce and Cervera thus have the opportunity to increase sales according to the results of the calculation model that has been developed.

The aim of this thesis is to explore consumer perceptions regarding the emerging trend among traditional clothing stores in Gothenburg, Sweden, where a section of their retail space is dedicated to reselling pre-loved clothing. Additionally, it seeks to investigate the factors influencing consumers' preference for these sections over conventional thrift stores. Employing a qualitative approach, the study conducts 10 shop-along sessions comprising semi-structured interviews and unstructured observations in four traditional clothing stores, each featuring an integrated pre-loved section. The theoretical framework encompasses consumer value theory, supplemented by the Means-End Chain Theory, which is utilized to analyze the findings. Results reveal a positive response from participants toward pre-loved initiatives, indicating an overall favorable perception. Findings show that consumers perceive pre-loved initiatives as multiple valuable, including economic savings, functional quality, social value, and an enjoyable, empowering, and satisfying experience. Furthermore, various factors such as curated pieces, well-organized sections, unique garments, and diverse assortments influence consumers, leading to different consequences and values such as feeling efficient, self-fulfillment/self-expression, and enjoyment, thus favoring pre-loved initiatives over conventional thrift stores. In conclusion, the study sheds light on the growing preference for pre-loved initiatives among consumers in traditional clothing stores.