La presente investigación y plan de negocios evalúa la factibilidad y viabilidad de un ecommerce de productos para mascotas dirigidos inicialmente a dueños que residan en los distritos de Lima Moderna de los NSE A y B. Mediante esta propuesta se busca atender un nicho de mercado dentro de la categoría de otros productos para mascotas enfocados en la prevención de lesiones ortopédicas. La validación de la idea de negocio se realizó mediante una investigación cuantitativa y cualitativa. La fuente primaria estuvo formada por 98 encuestas, entrevistas y observación en redes sociales, las cuales confirmaron la viabilidad del plan de negocios. La propuesta de valor de Rampet es ser la única marca de productos para mascotas que ayuda a prevenir lesiones ortopédicas y brindar independencia a la mascota. Los productos son de madera pino, hechos a mano y tienen como beneficios racionales el cuidado y protección además de contar con un beneficio económico el cual es evitar gastos adicionales en procesos quirúrgicos o tratamientos prolongados. Como beneficios emocionales, los dueños de las mascotas perciben la tranquilidad emocional de evitar angustias por alguna enfermedad ortopédica de un “miembro de su familia”. Finalmente, dentro del análisis financiero y en base a la proyección de ventas planteada se espera capturar el 10 % del mercado objetivo en el primer año desarrollando un plan de marketing enfocado en el posicionamiento de la marca. Obteniendo en el escenario optimista y conservador un ROI positivo lo que hace a Rampet una marca altamente rentable. / The following research and business plan evaluates the feasibility and viability of a pet products ecommerce initially aimed at owners who live in Lima Moderna districts and fall into a high SES. This proposal seeks to serve a market niche within the other pet products category focused on orthopedic injuries prevention. The business idea validation was carried out through a quantitative and qualitative research. The primary source consisted of 98 surveys, interviews and observation done on social media which confirmed the business plan viability. Rampet's value proposition is to be the only pet products brand that helps prevent orthopedic injuries and provide independence to pets. Products are handmade and made of pine wood. They have care and protection as their rational benefits. Furthermore, their economic benefit is to avoid additional expenses in surgical procedures or long-term treatments. As to emotional benefits, pet owners perceive the emotional relief of avoiding anguish due to a possible "member of the family" orthopedic disease. Finally, within the financial analysis and based on the proposed sales projection, it is expected to capture 10% of the target market in the first year by developing a marketing plan focused on brand positioning. Obtaining a positive ROI in an optimistic and conservative scenario makes Rampet a highly profitable brand. / Trabajo de investigación

The subject of the master’s thesis is the elaboration of a business plan for setting up an online store selling accessories for mobile phones and tablets. The business plan includes the process of building an e-shop, defines the market environment and competition, and last but not least, marketing and promotional strategies. At the end of the thesis, the economic success of the proposed online store is being evaluated based on the financial plan.

This master’s thesis focuses on selecting an information system for the e-commerce site Lepime.cz. This e-shop sells home decorations – customized wall stickers. In the first part I am introducing the company, product, creating an analysis of the current information system and putting together the requirements and specifications. The second part is focusing on comparing considerable information systems, which were pre-selected to a shortlist. The key part compares the information systems economically, based on the required initial investments and monthly service fees.

Diploma thesis focuses on the procedures for the creation and promotion of electronic commerce. Thesis contains an overview of marketing channels that can be used for raising the profile of e-commerce with customers. Thesis also includes a draft of electronic commerce with an emphasis on the ease of operation and process automation.

Owing to technological development, companies want to transmit a memorable customer experience to their customer in order to enhance their competitive advantage. The purpose of this thesis is twofold - (1) to explore how E-tailers of vintage are working to create memorable online customer experiences and (2) to identify the challenges vintage E-tailers face whilst trying to create these experiences. Earlier research focusing on consumer experience within an online setting was used as a theoretical framework. Semi-structured interviews with eight successful companies, all working with selling vintage online was conducted, and conclusions using thematic analysis were drawn. The findings showed that the most important factors were unique and wide assortment, establishing trust, and adequate communication. The study also shows that the main challenges are related to the complex assortment and its growth, as well as the consumer attitudes. In contrast to the current literature, this study shows that the utilitarian feature is not important and it is something that the customers take for granted. The hedonic features are perceived as being of higher importance. A suggested framework of how to create memorable customer experiences in the context of vintage is also constructed.

Fifteen or so years into what is said to be the game changer of our time there are many fields of science  focusing  their  attention  towards  the  online  market  in  attempts  to  describe  its implications for the traditional, offline markets. Where most of the literature on economics of ecommerce focus on pricing mechanisms and growth little attention has been directed towards more general market structure effects. This thesis adopts techniques, empirical and theoretical models  from  the  search  cost  and  market  structure  literature  in  order  to  examine  the relationships between ecommerce and offline market structures in the retail industry through regional employment and establishment data. The literature reviewed and used focus only on the US market whereas this thesis shifts the attention to the European regions. The results are convincing and in general corresponding to previous research results. As ecommerce usage increase and the consumer search costs thereby gets lower inefficient firms drop out of the market resulting in a decline in local establishment counts. The opposite effect is seen for pure online retailing establishments that thrive in the presence of local ecommerce usage. The effect of   ecommerce  on  traditional  offline  establishments  seems  to  be  aggregated  phenomena whereas  the  effect  on  pure  online  firms  seems  to  be  of  a  more  local  nature.  Focus  of policymakers and company management therefore might consider looking at the two effects in their respective aggregation level to best sort out how to react in the presence of increased competition from ecommerce usage.

Consumer shopping preferences has changed in today’s society. E-commerce is rapidlygrowing and the turnover for physical stores is effected negatively. A segment that hashad an upswing in recent years is the warehouse and logistic property market. Thechange in consumer behavior requires property owners to adapt to the development indemand from their tenants. Furthermore, e-retailers must adapt to how they managethe warehouse and logistic operations. The thesis investigates the development of thewarehouse and logistic property market and if e-commerce has an effect on theproperty segment.Results show a growth in rent levels, negative yield development and an increase intransaction price per square meter. This is further confirmed by interviews held duringthe thesis process. Interviews has been executed with three different segments;warehouse and logistic property owners, retail property owners as well as e-retailers.The development of yield and rent levels show an increase in demand within thewarehouse and logistic property segment and the new developments illustrates thesame for the supply. Furthermore, the transaction price suggests an increase in theinterest for this property segment, compared to 10 years ago. Simultaneously, the ecommerceis rapidly increasing and will expand even more in the future.The effect of e-commerce on the warehouse and logistic property market means newrequired solutions within the warehouse and logistic properties. Focus for the future ison flexibility, automation and other creative solutions. Furthermore, tenant fitting-outand new constructions within the segment is required. / Konsumenters preferenser och köpvanor har förändrats vilket har genererat en ökade-handel. Detta har i sin tur påverkat omsättningen för den fysiska handeln negativt.Samtidigt har fastighetssegmentet lager- och logistik haft en positiv utveckling desenaste åren. Förändringen i konsumentbeteende kräver att fastighetsägare anpassarsig till det ändrade behovet från deras hyresgäster. Dessutom, måste ehandelsföretagenanpassa och ändra sin lager- och logistikhantering. Detta arbeteundersöker utvecklingen på lager- och logistikfastighetsmarknaden samt om ehandelnpåverkat fastighetssegmentet.Resultat visar en tillväxt i hyresnivåer, negativ utveckling av avkastningskravet samten ökning i pris per kvadratmeter. Vidare bekräftas detta även av de intervjuer somhölls under studien. Intervjuerna genomfördes inom tre olika segment; lager- ochlogistikfastighetsägare, fastighetsägare inom detaljhandel och slutligen ehandelsföretag.Utvecklingen av hyresnivåer och avkastningskrav uppvisar en ökadefterfrågan inom lager- och logistikfastighetssegmentet och antalet nybyggnationervisar det samma för utbudet. Vidare demonstrerar de ökade transaktionspriserna perkvadratmeter ett ökat intresse från investerare. Samtidigt ökar e-handeln snabbt samtär förväntad att fortsätta expandera de kommande åren.Den växande e-handeln har en påverkan på lager- och logistikfastighetsmarknaden iform av nya lösningar inom lager och logistikfastigheter. Fokus för framtiden ärflexibilitet, automatisering och andra kreativa lösningar. Dessutom krävs merhyresgästanpassningar och nybyggnationer inom segmentet för att bemöta denstigande efterfrågan.

Broadband telecommunications infrastructure is considered to be an economic development necessity by a significant number of policymakers and economic development professionals, particularly in rural areas. Across the United States, a considerable amount of money is being invested in the deployment of broadband networks based, at least in part, on the premise that economic development benefits will obtain. However, there is a general lack of academic theory explaining the mechanism(s) by which broadband telecommunications can produce economic development results. The purpose of this study is to investigate the impacts of broadband at the level of the firm. It adopts as its central working hypothesis the "Producer Network" concept originally developed at Virginia Tech, which suggests that economic development benefits may result from Internet users having access to multiple megabits-per-second of symmetrical, affordable bandwidth. It employs a qualitative grounded theory methodology to identify firm-level effects of broadband use. The study's findings revealed that a majority of businesses in the case study communities were using much slower Internet connections than had been hypothesized, were using third-party, off-site web hosting, and did not believe they needed "Big Broadband." Informants to the study believed that the economic development potential of broadband in the short term depended on the ubiquitous deployment of affordable connectivity, and were more concerned with reliability than bandwidth. The study concludes that the "Producer Network" is better understood as a long-term goal than as a model to explain the current firm-level applications of the commodity Internet. It suggests that policymakers should consider broadband not as a panacea for economic development, but as a tool whose potential for impact is influenced by a number of economic, political, social, and cultural forces originating at the community, national, and global levels. Based on the literature review and the field research, it proposes a general model for broadband telecommunications in rural economic development. / Master of Public and International Affairs

時序邁入二十一世紀，隨著科技與技術的日新月異，市場環境與消費者需求更加瞬息萬變，企業如何在追求自我成長的同時，迅速回應外在環境的快速變化，不被淘汰，是現今企業面對的最大課題，亦是學術界與實務界向來熱衷討論的命題。James F. Moore最早提出「商業生態系統」的概念，建議以商業生態系統取代產業，打破過去產業的界線，認為若要成功回應環境與顧客需求，已不再只是依賴單一組織與單一產業，而需透過跨領域的協同合作來完成。 本研究以電子商務為主體結合商業生態系統概念，透過個案研究法分析個別企業參與商業生態系統所扮演的角色。最後，本研究提出以下結論：個別企業參與者在商業生態系統中的各生命週期發展階段可能經歷角色轉變；個別企業參與者在原生商業生態系統可逐步打造以自身為主體的商業生態次系統並對原生商業生態主系統產生影響。

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