Submitted by Marta Toyoda (1144061@mackenzie.br) on 2017-01-26T20:01:58Z No. of bitstreams: 2 William Jordão do Prado.pdf: 9383978 bytes, checksum: 6626082dac3d9646ca5071584e6ee258 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Eliezer Santos (eliezer.santos@mackenzie.br) on 2017-01-31T15:46:48Z (GMT) No. of bitstreams: 2 William Jordão do Prado.pdf: 9383978 bytes, checksum: 6626082dac3d9646ca5071584e6ee258 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-01-31T15:46:48Z (GMT). No. of bitstreams: 2 William Jordão do Prado.pdf: 9383978 bytes, checksum: 6626082dac3d9646ca5071584e6ee258 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2016-11-30 / The research intends to debate, inside a historical perspective and a sociological approach, how Chico Fotógrafo's collection can help to rescue and understand the history of Santa Isabel as a city, when it is mainly oral and fragmented. It uses the hypothesis that the city will not be able to subsist for a long time only supported by orality. Because of that, the study ensures the importance of resorting to photographic records as a historical source, so that, combined, it can preserve and the non-dissipation of the places' memory. Therefore, it concludes that during a virtual age is necessary to search for a digital media able to organize, scan and share of Chico Fotografo's material as a historical source. Also, strengthens the conclusion showing as the past photograph is disseminated and preserved, it creates a democratic process. At the end, it permits the city historical knowledge and the recognition of people as being part of it, through a experience capable of interacting image and history. / A pesquisa pretende analisar, em uma perspectiva histórica apoiada na abordagem sociológica, como o acervo fotográfico do Chico Fotógrafo pode auxiliar no resgate e na compreensão da história da cidade de Santa Isabel, em um momento em que ela é prioritariamente oral e fragmentada. Lida com a hipótese de que a história da cidade não conseguirá subsistir por muito tempo apenas estando apoiada na oralidade. Por isso, afirma ser imprescindível recorrer aos registros fotográficos, sendo estes uma fonte histórica existente no acervo encontrado, para que possam garantir a preservação e a não dissipação da memória do lugar. Conclui, assim, ser necessário buscar em uma era de virtualidades, meios digitais que possam garantir a organização, a digitalização e o compartilhamento do acervo do Chico Fotógrafo, enquanto fonte histórica da cidade de Santa Isabel. Também reforça a conclusão, mostrando que, ao disseminar as fotografias do passado e ao buscar meios de preservá-la, cria-se aí um processo democrático. Isso, por sua vez, permite o conhecimento da história da cidade e o reconhecimento do Chico Fotógrafo como sendo parte dela, por meio de uma experiência capaz de integrar imagem e história.

The aim of this paper is to carry out a qualitative and quantitative analysis of the semantic and pragmatic aspects of a translation from Spanish into Swedish. Taking advantage our extensive knowledge of the local area we selected a book about the cultural heritage of Seville. Owing to the differences in the two cultures we expected to find numerous foreign cultural words – that we call culturemes – throughout the book that have no direct equivalence in Swedish. Our intention was to detect them and describe by means of several examples the translation techniques we used in order to adapt the target text to the Swedish reader. At the end we also carried out a quantitative analysis of the 252 culturemes we found, with a table showing which translation techniques dominate, and the frequency of occurrence of other techniques. We aimed to transfer as many culturemes as possible in order to give the target text some local color. This is the strategy called foreignization, recommended by Venuti. Throughout the translation and analysis process we concluded that the translator must have a sound linguistic and cultural knowledge of both the source and target languages in order to successfully resolve cultural differences and create an idiomatic and pragmatic translation.

This study linked to the line of research "Development of network educational technology", from the Professional Master course on Network Educational Technology, aims to contribute to the provision of Specialized Educational Service (SES). To do so, it was sought to develop a Digital Educational Material (DEM) to enhance SES; specifically the objectives were: 1) expand the SES, implementing a DEM in order to be used presentially and at a distance; 2) adapt the pedagogical model DEM, making it accessible to the target audience of the Special Education Student (SPES) and 3) validate the possibilities of motivation, autonomy and learning of DEM with SPES, under the assessment of SES teachers. On the basis of theories, it can include four axes: first, contemplating the special education; the second, with studies of digital educational materials, Learning objects; the third on Teaching Design (TD) in the construction of DEM and the fourth axis referring to the accessibility of digital educational materials. By applying a qualitative research, the focus was on teachers who work in Multifunctional Resource Rooms, performing the SES of state public schools in the city of Santa Maria, RS state. Data collected went through content analysis (Bardin, 2011), using three categories: motivation for the use of DEM, the autonomy in the use of DEM and potential for learning. The results of the analyzed categories allow evidence that the motivation to use DEM is present due to the context of illustrations, content and accessibility; as the autonomy, the results indicate that the non-linear path and affordable navigation possibilities are important characteristics for the development of a DEM, and finally, the potential for learning is present from the developed educational activities in accordance with the practices the SES and the possibilities of using DEM presentially and at distance. Thus, the study achieved its goals, understanding that the virtual room of multifunction resources gives SES greater potential. / O presente estudo vinculado à linha de pesquisa Desenvolvimento de tecnologias educacionais em rede , do Mestrado Profissional em Tecnologias Educacionais em Rede, pretendeu contribuir com a oferta do Atendimento Educacional Especializado (AEE). Para tanto, buscou desenvolver um Material Educacional Digital (MED) para potencializar o AEE; especificamente os objetivos foram: 1) ampliar o AEE, implementando um MED de forma a ser utilizado presencial e a distância; 2) adaptar o Modelo Pedagógico MED, tornando-o acessível ao Estudante Público-alvo da Educação Especial (EPAEE) e 3) validar as possibilidades de motivação, autonomia e aprendizagem do MED com os EPAEE, sob a avaliação dos professores do AEE. Nas teorias de base, referenciam-se quatro eixos: o primeiro, contemplando a Educação Especial; o segundo, apresentando estudos sobre Materiais Educacionais Digitais, objetos de Aprendizagem; o terceiro, sobre Design Pedagógico (DP) na construção dos MED e o quarto eixo referindo-se à acessibilidade em Materiais Educacionais Digitais. Com uma pesquisa qualitativa, aplicada, o foco recaiu sobre professores que atuam nas Salas de Recursos Multifuncionais, realizando o AEE de Escolas Públicas Estaduais, na cidade de Santa Maria, RS. Os dados coletados passaram pela análise de conteúdo (Bardin, 2011), por meio de três categorias: motivação para o uso do MED, autonomia no uso do MED e potencial para a aprendizagem. Os resultados das categorias analisadas permitem evidenciar que a motivação para uso do MED está presente devido à contextualização das ilustrações, conteúdos e acessibilidade; quanto à autonomia, os resultados apontam que o percurso não linear e as possibilidades de navegação acessíveis são características importantes para o desenvolvimento de um MED e, por fim, o potencial para aprendizagem se faz presente a partir das atividades pedagógicas elaboradas de acordo com as práticas do AEE e das possibilidades de uso do MED presencial e a distância. Assim, o estudo realizado contemplou os objetivos, entendendo que a Sala virtual de Recursos Multifuncionais potencializa o AEE.

Submitted by Jakeline Ortega (jakortega@unoeste.br) on 2017-06-26T20:34:38Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Valeria Isaura de Souza.pdf: 2928525 bytes, checksum: c90d03b027502023abbd775cd2310238 (MD5) / Made available in DSpace on 2017-06-26T20:34:38Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Valeria Isaura de Souza.pdf: 2928525 bytes, checksum: c90d03b027502023abbd775cd2310238 (MD5) Previous issue date: 2017-04-17 / The present research aims to identify the use of Digital Information and Communication Technologies (TDICs) as resources in the context of Specialized Pedagogical Assistance (APE) for the deaf. This study was developed from a qualitative approach, constituting a research-intervention. In this sense, in this research the researcher worked together with a specialist teacher who works in the APE with deaf students, in order to collaboratively plan and implement actions related to a work project focused on the articulation of the TDICs present in this context, Development and learning. This process was constituted in a collaborative perspective of continuous and in-service training, since the researcher also assumed the role of trainer of this specialist teacher. As subject to research had a specialist teacher who works in the APE for deaf and six of these students. As instruments adopted for the data collection were used: semi-structured interviews, questionnaire, focus group and participant observation. For the organization of the data were identified guiding axes and, later, content analysis. In this context, the methodological proposal focused on the development of contextualized and significant activities, articulating work projects with the TDICs, culminating in the project: “My History, My Life”, built with resources available on the platform, Application Factory, available on the web for Free use. As a final product each student built a mobile app (smartphone, tablet) in which they portrayed various moments or stages of life. Based on the obtained results, it is hoped that the contribution of the teacher training to the search for transformations and innovations in their educational practice, especially regarding the use of technological resources with autonomy by students, as well as Mobile devices used in the construction of their knowledge, through the pedagogy of projects to benefit the process of teaching and inclusive learning. / A presente pesquisa teve o objetivo de identificar o uso das Tecnologias Digitais de Informação e Comunicação (TDICs) como recurso no contexto do Atendimento Pedagógico Especializado (APE) para surdos. Este estudo foi desenvolvido com base na abordagem qualitativa, constituindo-se em uma pesquisa-intervenção. Nesse sentido, a pesquisadora trabalhou em conjunto com uma professora especialista que atua no APE com estudantes surdos, com o intuito de, colaborativamente, planejarem e implementarem ações relacionadas a um projeto de trabalho voltado à articulação das TDICs presentes nesse contexto, em prol do desenvolvimento e aprendizado desses estudantes. Esse processo se constituiu em uma perspectiva colaborativa de formação continuada e em serviço, uma vez que a pesquisadora também assumiu o papel de formadora desse professor especialista. Como sujeitos, a pesquisa contou com um professor especialista que atua no APE para surdos e com seis desses estudantes. Os instrumentos adotados para a coleta de dados foram: entrevistas semiestruturadas, questionário, grupo focal e observação participante. Para a organização dos dados foram identificados eixos norteadores e posterior análise de conteúdo. Nesse contexto, a proposta metodológica focou o desenvolvimento de atividades contextualizadas e significativas, articulando projetos de trabalho com as TDICs, culminando no projeto: “Minha História, Minha Vida”, construído com recursos da plataforma, Fábrica de Aplicativos, disponível na web para uso gratuito. Como produto final cada estudante construiu um aplicativo para dispositivos móveis (smartphone, tablet), no qual retrataram diversos momentos ou fases de vida. Espera-se, por meio dos resultados obtidos, contribuir com subsídios à formação do docente especialista para a busca de transformações e inovações em sua prática educativa, especialmente no que diz respeito ao uso dos recursos tecnológicos com autonomia pelos estudantes, bem como dos dispositivos móveis empregados na construção do seu conhecimento, por intermédio da pedagogia de projetos em benefício do processo de ensino e de aprendizagem inclusiva.

El periodismo especializado en música en el Perú, no es una rama que haya sido desarrollada con mucha frecuencia. Si bien sí han existido diferentes medios impresos que se han atrevido a publicar este tipo de información hace años, en la actualidad son casi escasos. Frente a ello, surgen diferentes plataformas en el mundo virtual, dispuestas a producir contenido periodístico musical. A raíz de ello, se decidió abordar este ámbito del periodismo digital especializado, tomando como casos a las plataformas peruanas Tercer Parlante, Conciertos Perú y Garaje del Rock. Este trabajo tiene como tema principal, realizar un análisis descriptivo de los tipos de relatos. Ya sean notas informativas, crónicas, reseñas y entrevistas, de las tres plataformas ya mencionadas. Asimismo, se busca descubrir si la información brindada por estas plataformas, es periodística. Para esto, se utilizó una metodología descriptiva e interpretativa y se hizo una observación a las publicaciones de los años 2017 hasta 2020, de las tres plataformas. Asimismo, se utilizaron las fichas como instrumento de investigación. Estas dos fichas se sub- dividieron en dos categorías. En la primera categoría, se describió la estructura de la página, se identificaron las secciones y la frecuencia con la que publican. Mientras que en la segunda categoría, se describieron los titulares, la agenda, el manejo de fuentes, los tipos de relatos, el manejo de lenguaje especializado y el uso de recursos digitales. Una vez terminada la investigación, se llegó a la conclusión de que estas plataformas sí brindan material periodístico especializado. / Music journalism in Peru is not a branch that has been developed very often. Although there have been different print media that have dared to publish this type of information years ago, nowadays they are almost scarce. Faced with this, different platforms emerge in the virtual world, willing to produce musical journalistic content. As a result, it was decided to address this area of specialized digital journalism, taking as cases the Peruvian platforms Tercer Parlante, Conciertos Perú and Garaje del Rock. This investigation's main theme is to carry out a descriptive analysis of the types of stories. Whether they are informative notes, chronicles, reviews and interviews, of the three platforms already mentioned. Likewise, it seeks to discover if the information provided by these platforms is journalistic. For this, a descriptive and interpretive methodology was used and an observation was made of the publications from the years 2017 to 2020, from the three platforms. Likewise, the files were used as a research instrument. These two files were subdivided into two categories. In the first category, the structure of the page was described, the sections and the frequency with which they publish were identified. While in the second category, the headlines, the agenda, the handling of sources, the types of stories, the handling of specialized language and the use of digital resources were described. Once the investigation was completed, it was concluded that these platforms do provide specialized journalistic material. / Trabajo de investigación

El presente trabajo de investigación de carácter cualitativo aborda como idea central la presencia de la publicidad en el discurso periodístico de moda de las piezas informativas de la revista Cosas Moda. Se ha desarrollado un análisis de contenido sobre este caso en específico  relacionado a la problemática del mecanismo de publicidad encubierta. El contexto de la presencia de las marcas en las revistas especializadas en moda ha favorecido a la aparición de un fenómeno como la publicidad encubierta en el periodismo de moda a través de recursos como la hibridación del discurso y el brand placement. Esta situación se hace evidente en este tipo de publicaciones, a través de géneros periodísticos como el reportaje, la nota informativa y la entrevista, que tratan temas sobre moda, pero incorporan en su relato inclinaciones preferentes y valorativas por alguna marca y/o organización. / This qualitative research work presents as a central idea the presence of advertising in the fashion journalistic discourse of the informative pieces of the magazine Cosas Moda. A content analysis has been developed on this specific case related to the problem of the covert advertising mechanism. The context of the presence of brands in specialized fashion magazines has favored the appearance of a phenomenon such as disguised advertising in fashion journalism through resources such as hybridization of discourse and brand placement. This situation is evident in this type of publications, through journalistic genres such as the report, the informative note and the interview, in which topics about fashion are discussed, but which include in their story preferential and evaluative inclinations for some brand or organization. / Tesis

La subtitulación de lenguaje especializado en series es una actividad con un alto grado de dificultad, puesto que el traductor se enfrenta a una triple tarea: 1) ser consistente con las normas y características de la subtitulación, 2) ser preciso y correcto con la terminología jurídica especializada y 3) tener que adaptar los contenidos y terminología para lograr una buena compresión y recepción del producto por parte de la audiencia. Esta triple tarea se dificulta aún más debido a la inherente complejidad de la traducción jurídica y a las restricciones de la traducción audiovisual. Por ello, la presente investigación tiene como finalidad analizar la subtitulación del lenguaje especializado presente en los siguientes dramas legales estadounidenses emitidos de 2009 a 2020: “The Good Wife”, “Suits”, “How to Get Away with Murder” y “American Crime Story: The People v. O. J. Simpson”. Mediante la técnica de análisis textual contrastivo, este estudio propone identificar y explicar los problemas que puede suponer esta tarea, al igual que determinar y explicar las técnicas empleadas para resolverlos. / The subtitling of specialized language present in series is an activity with a high degree of difficulty, since the translator faces a triple task: 1) to be consistent with the subtitling norms and characteristics, 2) to be precise and correct with the specialized legal terminology, and 3) to have to adapt the contents and terminology to achieve a good understanding and reception by the audience. The difficulty of this triple task increases in account of the inherent complexity of legal translation and the restrictions of audiovisual translation. Hence, this research aims to analyze the subtitling of specialized language present in the following American legal dramas broadcasted from 2009 to 2020: "The Good Wife," "Suits," "How to Get Away with Murder" and "American Crime Story: The People v. O. J. Simpson." By using the contrastive text analysis technique, this study intends to identify and explain the problems that this task may entail, as well as to determine and explain the techniques used to solve them. / Trabajo de investigación

Los medios de comunicación conforman una pieza indispensable en el desarrollo de la opinión pública en las campañas presidenciales. La presente investigación se rige sobre los factores que perjudican la imparcialidad en el ejercicio profesional de la prensa en las entrevistas durante el proceso de las campañas políticas. Esto con la finalidad de identificar cómo la prensa logra construir la realidad en base a los siguientes conceptos: Imparcialidad en la información periodística, periodismo especializado, entrevista periodística y periodismo en campañas electorales. / The mass media are an indispensable piece in the development of public opinion in presidential campaigns. This research is governed by the problem of the factors that harm the existence of impartiality in the professional exercise of the press in interviews during the political campaign process. This in order to identify how the press manages to build reality based on the following concepts: Impartiality in journalistic information, specialized journalism, journalistic interview and journalism in electoral campaigns. / Trabajo de investigación

Solicitud de embargo por publicación en revista indexada. / Los problemas aritméticos de enunciado verbal constituyen una parte fundamental del área de Matemáticas, ya que su enseñanza y resolución son una de las grandes dificultades que enfrentan los profesores y estudiantes. En este trabajo desde un enfoque cualitativo se realizará un análisis didáctico respecto al Conocimiento especializado del profesor de Matemáticas (MTSK) sobre los problemas aritméticos de enunciado verbal (PAEV). / Verbal arithmetic problems are established as one of the essential parts of the Area of Math, since their teaching and resolution are one of the great difficulties faced by teachers and students. In this work, from a qualitative perspective, a didactic analysis will be carried out with respect to the Mathematics Teacher Specialized Knowledge (MTSK) on the arithmetic problems of verbal statement (PAEV). / Trabajo de investigación

Desde hace ya unos años, el periodismo deportivo ha ido ganando protagonismo en la prensa peruana. Sin embargo, frecuentemente se puede apreciar que los textos periodísticos redactados para medios deportivos, no necesariamente reflejan que se haya realizado una investigación a profundidad detrás que asegure la veracidad de la información brindada Ante esta situación, se decidió analizar el caso de uno de los diarios deportivos nacionales más importantes, y líder en el mercado en su rubro: el diario Líbero. Este trabajo busca identificar si se aplican los recursos de investigación y de qué manera se usan en el periodismo peruano, tomando como ejemplo uno de los medios deportivos más importantes del país. Además, se decidió abordar el caso del doping de Paolo Guerrero, el mismo que fue elegido por su amplia cobertura la cual nos permitió tener un mayor cuerpo de análisis. Se utilizó una metodología cualitativa y se hizo un seguimiento a la cobertura que realizó el diario Líbero los 8 meses que se desarrolló el caso mencionado. Asimismo, se diseñó un instrumento a partir de tres categorías de análisis, que nos permitió identificar qué recursos característicos del periodismo de investigación se utilizaron y de qué manera. Se eligieron 10 notas del diario impreso y 9 notas de la web para ser analizadas. Luego del análisis se llegó a la conclusión de que el Diario Líbero no hace realmente periodismo de investigación. Si bien los recursos están presentes en algunas de sus notas, la gran mayoría de sus textos se basa en información de terceros y no cumple con la rigurosidad que el periodismo de investigación exige. / In recent years, sports journalism has been gaining prominence in the Peruvian press. However, it can often be seen that the journalistic texts written for sports media do not necessarily reflect that an in-depth investigation has been carried out behind that to ensure the veracity of the information provided. Given this situation, it was decided to analyze the case of one of the newspapers most important national sports, and market leader in its field: the newspaper Líbero. This work seeks to identify if investigative resources are applied and in what way they are used in Peruvian journalism, taking as an example one of the most important sports media in the country. In addition, it was decided to address the case of the doping of Paolo Guerrero, the same one that was chosen for its wide coverage, which allowed us to have a greater body of analysis. A qualitative methodology was used and the coverage made by the Líbero newspaper was followed up during the 8 months that the aforementioned case was developed. Likewise, an instrument was designed based on three categories of analysis, which allowed us to identify which resources characteristic of investigative journalism were used and in what way. 10 notes from the printed newspaper and 9 notes from the web were chosen to be analyzed. Finally, it was concluded that Diario Líbero does not really do investigative journalism. Although the resources are present in some of his notes, the vast majority of his texts are based on information from third parties and do not comply with the rigor that investigative journalism requires. / Tesis