Sweden Rock Festival is one of the biggest festivals in Sweden and its focus on rock music in its different forms keeps the audience coming back and keeps the festival going. Time and time again the festival is noticed as being one of the safer festivals based on the amount of reported assaults and reported accidents. The purpose of this paper is to try to find the reason why the Sweden Rock Festival is perceived as safe. Looking at our rules and regulations harassment, violent crimes and sexual predatory behaviour is more common on a city street in daylight than it is at the festival even if some men and women are barely wearing clothes, are intoxicated and at times sleeping alone in the grass in a secluded area. The materials put together show that people choose to co-exist and care for each other to keep the festival safe and welcoming. The paper is based on my own observations at the festival as well as interviews with other visitors, these were conducted in person. I have found statistics from the police and materials written about the festival. I have chosen to use the theory of homophily in some parts of the analysis but I am focusing on performance theories as well as the values and morals aspect to get a full picture of what actually happens when you set foot at the Sweden Rock Festival.

Made available in DSpace on 2016-04-25T20:21:31Z (GMT). No. of bitstreams: 1 Maria Jose Giaretta.pdf: 19318042 bytes, checksum: 892293ab9c7b0c6aa9afbb58ce39ed51 (MD5) Previous issue date: 2015-09-21 / The Joinville Festival of Dance is a set of dance events which have happened simultaneously in Joinville city/SC since 1983, eventsthat transformed an industrial city into a dance city, being the mayor dance event in the world and responsible for the implementation the Bolshoi Theather School/Brazil in that city from the state of Santa Catarina. The event is in its maturity, 33 rd edition in 2015, and presents a modern model of management through a social organization of Public Interest (OSCIP)with is the Institute of Joinville Festival of Dance, agency necessary to plan execute and administrate an event of the size and dimensions it has taken. The aim proposed by this study is to identifify the reasons of the sucess of the event and how a cultural event of tourism interacts with the local population. The research was done to search for answers to how the cultural polyphony of dance contribubuted for the sucess of the Festival and effects in Joinville city. In order to find the answers, it was structured a theoretical survey about the Cultural Tourism, Festival, Cultural Polyphony of the dance, historic of the event, cultural landscape and the effects of these points in the Joinville city. Followed by th research about the Joinville Dance Festival, analysis of facts found in registers, we can get to the conclusion that the Cultural event increased activities within the economical, social and cultural areas of the city / O Festival de Dança de Joinville é um conjunto de eventos de dança que acontecem simultaneamente, na cidade de Joinville/SC, desde 1983, evento este que transformou uma cidade industrial, em cidade da dança, tornando o maior evento de dança do mundo e responsável pela implantação da Escola do Teatro Bolshoi/Brasil naquele município catarinense. O evento encontra-se em sua maturidade, na 33ª. edição em 2015, apresenta um modelo de gestão moderno, por meio de uma Organização Social de Interesse Público (OSCIP), que é o Instituto Festival de Dança de Joinville, órgão necessário para planejar, executar e administrar um evento do porte e dimensões em que o evento tomou. O objetivo proposto pelo trabalho foi identificar no evento as razões de sucesso e o mesmo enquanto Evento do Turismo Cultural, de Joinville e sua interação com a população local. A pesquisa foi realizada em busca de respostas de que forma a polifonia cultural da dança contribuiu para o sucesso do Festival e seus efeitos na cidade de Joinville. Para encontrar as respostas, estruturou um levantamento teórico sobre Turismo Cultural, Festival, Polifonia Cultural da Dança, histórico do evento, paisagem cultural e os efeitos destes pontos na cidade de Joinville. Seguido de pesquisa sobre o Festival de Dança de Joinville, análise dos fatos encontrados nos registros, conclui-se que o Evento Cultural ampliou as atividades nas áreas econômicas, sociais e culturais da cidade

This master's thesis has two main objectives. The first one is represented by the theoretical research of the current situation in the field of social media and the explanation of its marketing use. The potential of communication channels suitable for corporate presentations is described in detail thereafter, while most attention is paid to the following services: Facebook, Twitter, Google+ and YouTube. The other aim of the work is reflected in the practical part which focuses on a draft of the new communication strategy for Film Festival Finale in social media terms. These specific targets were chosen using the SWOT analysis carried out through an expert inquiry in the festival team. The final section is a guide for organizers of film festivals. This comprehensive social media tactics is divided into three phases describing the different activities of the marketer before, during and after the festival.

Submitted by admin tede (tede@pucgoias.edu.br) on 2018-02-23T12:40:52Z No. of bitstreams: 1 RAQUEL PERES ROCHA.pdf: 2666227 bytes, checksum: 67c072e8adeede5a11eb0903f76b841d (MD5) / Made available in DSpace on 2018-02-23T12:40:52Z (GMT). No. of bitstreams: 1 RAQUEL PERES ROCHA.pdf: 2666227 bytes, checksum: 67c072e8adeede5a11eb0903f76b841d (MD5) Previous issue date: 2018-02-08 / This research aims to describe and understand the intangible cultural heritage of the municipality of Itaituba, a city located in the interior of Pará, represented by the festivals of Açaí, Buriti and Pisces Piau and Aracu. It is hoped to collaborate in the strengthening of these patrimony, as well as to understand the historical and cultural construction of the municipality. In dealing with the different knowledge and practices of food preparation, legends, rites and rituals present in these festivals, we seek to obtain subsidies to understand the relationship between the food of the Amazonian peoples and the indigenous culture, as well as the influence of the Northeastern and African cuisine in the Paraense cuisine, and since these have become essential elements to the gastronomic festivals of the Amazon region. Therefore, the study was developed seeking to understand the importance of these festivals for the culture of Itaituba and region as well as its role in preserving and strengthening the identity of the population. The work was based on the qualitative analysis to work with the bibliographic reference, data collected and produced in the field, with the intention of achieving the best results through the interpretation of the information listed in the course of the investigation. It was used the phenomenologicalhermeneutic approach where subject and object are integrated in the world, seeking to rescue the subject and the understanding of things, as a way of approaching the essence of phenomena, for this was carried out the "dense description" of these patrimonies, with the intention to establish a greater understanding of the festivals and the cultural traditions present in them. The foundation was based on concepts related to culture, immaterial cultural heritage, identities, memories, as well as historiographic data of the place studied, which puts it in line with the research line of the Master's Program in History of PUC Goiás, called Identities, Traditions and Territorialities. / A presente pesquisa tem o propósito de descrever e compreender os patrimônios culturas imateriais do município de Itaituba, cidade localizada no interior do Pará, representados pelos festivais, do Açaí, Buriti e dos Peixes Piau e Aracu. Espera-se colaborar no fortalecimento destes patrimônios, assim como entender a construção histórica e cultural do município. Ao tratar dos saberes e fazeres diferenciados de preparação dos alimentos, das lendas, dos ritos e dos rituais presentes nestes festivais procura-se obter subsídios para entender a relação da alimentação dos povos amazônicos com a cultura indígena, assim como a influência da cultura nordestina e africana na culinária paraense e, como essas tornaram-se elementos essenciais aos festivais gastronômicas da região amazônica. Para tanto, o estudo se desenvolveu buscando entender a importância destes festivais para a cultura de Itaituba e região bem como seu papel na preservação e fortalecimento da identidade da população. O trabalho baseou-se na análise qualitativa para trabalhar com o referencial bibliográfico, dados coletados e produzidos em campo, com o intuito de alcançar os melhores resultados através da interpretação das informações arroladas no desenrolar da investigação. Foi utilizada a abordagem fenomenológica– hermenêutica onde sujeito e objeto estão integrados no mundo, buscando resgatar o sujeito e a compreensão das coisas, como forma de aproximar das essências dos fenômenos, para isso foi realizada a “descrição densa” desses patrimônios, com o intuito de estabelecer uma maior compreensão dos festivais e das tradições culturais presentes neles. A fundamentação pautou-se em conceitos relacionados à cultura, patrimônio cultural imaterial, identidades, memórias, além de dados historiográficos do local estudado, o que a coloca em sintonia com a linha de pesquisa do Programa de Mestrado em História da PUC Goiás, denominada de Identidades, Tradições e Territorialidades.

Made available in DSpace on 2016-04-26T14:55:41Z (GMT). No. of bitstreams: 1 Maria Jose Giaretta.pdf: 19318042 bytes, checksum: 892293ab9c7b0c6aa9afbb58ce39ed51 (MD5) Previous issue date: 2015-09-21 / The Joinville Festival of Dance is a set of dance events which have happened simultaneously in Joinville city/SC since 1983, eventsthat transformed an industrial city into a dance city, being the mayor dance event in the world and responsible for the implementation the Bolshoi Theather School/Brazil in that city from the state of Santa Catarina. The event is in its maturity, 33 rd edition in 2015, and presents a modern model of management through a social organization of Public Interest (OSCIP)with is the Institute of Joinville Festival of Dance, agency necessary to plan execute and administrate an event of the size and dimensions it has taken. The aim proposed by this study is to identifify the reasons of the sucess of the event and how a cultural event of tourism interacts with the local population. The research was done to search for answers to how the cultural polyphony of dance contribubuted for the sucess of the Festival and effects in Joinville city. In order to find the answers, it was structured a theoretical survey about the Cultural Tourism, Festival, Cultural Polyphony of the dance, historic of the event, cultural landscape and the effects of these points in the Joinville city. Followed by th research about the Joinville Dance Festival, analysis of facts found in registers, we can get to the conclusion that the Cultural event increased activities within the economical, social and cultural areas of the city / O Festival de Dança de Joinville é um conjunto de eventos de dança que acontecem simultaneamente, na cidade de Joinville/SC, desde 1983, evento este que transformou uma cidade industrial, em cidade da dança, tornando o maior evento de dança do mundo e responsável pela implantação da Escola do Teatro Bolshoi/Brasil naquele município catarinense. O evento encontra-se em sua maturidade, na 33ª. edição em 2015, apresenta um modelo de gestão moderno, por meio de uma Organização Social de Interesse Público (OSCIP), que é o Instituto Festival de Dança de Joinville, órgão necessário para planejar, executar e administrar um evento do porte e dimensões em que o evento tomou. O objetivo proposto pelo trabalho foi identificar no evento as razões de sucesso e o mesmo enquanto Evento do Turismo Cultural, de Joinville e sua interação com a população local. A pesquisa foi realizada em busca de respostas de que forma a polifonia cultural da dança contribuiu para o sucesso do Festival e seus efeitos na cidade de Joinville. Para encontrar as respostas, estruturou um levantamento teórico sobre Turismo Cultural, Festival, Polifonia Cultural da Dança, histórico do evento, paisagem cultural e os efeitos destes pontos na cidade de Joinville. Seguido de pesquisa sobre o Festival de Dança de Joinville, análise dos fatos encontrados nos registros, conclui-se que o Evento Cultural ampliou as atividades nas áreas econômicas, sociais e culturais da cidade

Un festival tel que le Festival des fantômes de Keelung Zhongyuanjie est un fait religieux, esthétique et de communication qui assure des fonctions de transmission des pratiques et des valeurs ainsi que des fonctions symboliques de régulation des relations entre groupes sociaux et de diffusion des représentations. Dans cet espace-temps spécial les cadres de la vie collective et les identités sont en permanence décomposées et recomposées selon une dynamique qui évolue avec le temps. Les individus y jouent temporairement, au sein des clans, un rôle social qui ne dépend pas directement de leur statut social, de leur niveau de richesse, de leur origine ethnique ou provinciale, et même les appartenances religieuses sont associées dans des pratiques syncrétiques. Les festivals traditionnels de Taïwan ont évolué au cours du XXe siècle. A l’origine une double fonction dominait : sociale – il s’agissait d’assurer une cohabitation harmonieuse entre clans – et religieuse – il s’agissait d’assurer une relation apaisée avec les âmes des disparus. Au cours du XXe siècle le festival s’est transformé pour intégrer la nouvelle culture nationale dominante. Au début du XXIe siècle le renforcement de l’identité culturelle taiwanaise est devenu une priorité politique. Les autorités ont œuvré à la promotion d’un ensemble de festivals rassemblés sous le nom de « Festivals d’art de Formose ». Un de ces festivals, la fête des fantômes de Keelung Zhongyunjie, qui était jusqu’alors plutôt traditionnelle et folklorique, a dès lors connu une telle expansion qu’elle est devenue un festival d’art national. Cette étude traite du processus qui voit la mutation de la Fête des Fantômes de Keelung Zhongyuanjie en festival. Des facteurs tels que la mondialisation de l’économie, les mutations technologiques et la dynamique des politiques publiques se combinent pour modifier le modèle original qui passe d’une dominante cultuelle à une dominante culturelle. Ce processus à l’œuvre ne se comprend que dans le cadre des transformations plus générales de l’identité nationale taïwanaise au XXIe siècle. / A festival such as the Keelung Zhongyuanjie Ghost Festival is a religious, aesthetic and communication event that provides functions of transmitting practices, value and symbols, regulating relations between social groups and dissemination of representations. In this special space-time framework, collective life and identities are constantly decomposed and recomposed according to the dynamics that has evolved over time. Meanwhile, individuals play temporary social roles within the clans regardless of their social status, level of wealth, ethnic or provincial origin, and even religious affiliations. In the festival, the social status of the individual is associated with practices of syncretism.Traditional festivals in Taiwan have evolved over the 20th century. At first, a dual social function dominated. On the one hand, it was to ensure a harmonious cohabitation between clans and religion. On the other hand, it was to ensure a peaceful relationship with the souls of the deceased. However, the essence of the religious activity has been transformed with time. Throughout the twentieth century, the festival has been compatibly integrated with a new dominant national culture. At the beginning of the twenty-first century, strengthening Taiwan's cultural identity became a political priority. The authorities promoted a series of festivals, all of which were officially called "Formosa Art Festivals". One of them,“The Keelung Zhongyuanjie Ghost Festival”, has expanded so much from the traditional and folkloric realm that it has become a national art festival.This study discusses the process of the transformation of Keelung Zhongyuanjie Ghost Festival. Some factors, such as the globalization of the economy, the change of technology and the dynamics of public policies, combine to support the change of the original model from a folk ceremony to an art festival. This research not only elaborates the transformations of the festival but also explores the formation of Taiwan's national identity in the twenty-first century.

Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2008.

Syftet med denna studie är att förmedla insikt i hur funktionärsledarna kan leda föratt få ideellt arbetande funktionärer att känna en meningsfullhet med det ideellaarbetet. Festivalorganisationerna menar att funktionärer är ovärderliga för att festivaler skavara möjliga att genomföra. Samtidigt uppstår under sommaren 2012 ett missnöjehos funktionärerna som menar att de arbetar under orimliga förhållanden och för-bises av deras funktionärsledare. I denna studie framkommer det att det råder olika syn på relationen mellan funk-tionärsledare och funktionärer. Funktionärer anser att funktionärsledare är förstressade och inte kan delegera och funktionärsledaren anser, i sin tur, att funktion-ärerna inte har något intresse för att arbeta under festivalen då de endast är ute efteren gratis biljett. Studien visar att det råder en omedvetenhet kring funktionärsledares ledarroll ochpå grund av det uppstår det ett bristfälligt ledarskap. Funktionärsledare bör, för attkunna reducera funktionärers missnöje, förstå funktionärers grundläggande driv-kraft till att arbeta på festivalen; att deras arbete ska få visad uppskattning, att dehar ett engagemang till de uppgifter de tilldelas samt att den huvudsakliga motiv tillatt arbeta som ideell funktionär är att få vara en del av en gemenskap. Denna studie har undersökt hur temporära funktionärsledare 1 och temporära,ideella funktionärer2 ser på ledarskapet under en festival och vilka problem ochutmaningar som finns i relationen mellan dessa. Uppsatsen vänder sig till personersom har ett intresse av fenomenet temporära ledare som arbetar med temporära,ideella funktionärer. / Festival organisations argue that volunteers are indispensable for the festival performance.However, in the summer of 2012, dissatisfaction among the volunteers appears when theyargue that they are working during bad conditions and also are mistreated during thefestivals. The purpose with this study is to provide insight in how volunteer leaders can lead thevolunteers so that they will be satisfied and feel that their work is important for the festival. In this study, it appears that there are different views on the relationship between volunteerleaders and volunteers. Volunteers believe that the volunteer leaders are too busy andtherefore are not able to delegate. Volunteer leaders believes, in turn, that the volunteershave no real interest in working at the festival when they are only looking for a free ticket. The study shows that the volunteer leaders are unaware of their leadership and also theirrole as leaders. Because of the lack of awareness, it displays a sort of unconsciouslyleadership. Volunteer leaders should, in order to reduce volunteers displeasure, understand thevolunteers fundamental driving force to work at the festival; that their work will beappreciated, that they have a commitment to the tasks and that the main motive to work asa volunteer is to be part of a community. This study examines how the temporary volunteer leaders and temporary volunteers viewat leadership during a festival and also the problems and challenges that exist in therelationship between them. This thesis is intended for people who have an interest in thephenomenon of temporary leaders working with temporary volunteers.

Kaohsiung, developed from many heavy industries, was described as a cultural desert. The Kaohsiung City Government has tried to change the image and to build a civilised city in the recent years by drawing up new policies, including transportation, arts, tourism, film and television. The triumphs of the trendy drama "Black and White" and the film "NO PUEDO VIVIR SIN TI," which won prizes from Golden Bell Award and Golden Horse Award individually, became successful city marketing strategies promoting Kaohsiung through the film and television industry. In order to encourage the cinema culture industry, Information Bureau of Kaohsiung City Governmenat found Kaohsiung Film Archive and held Kaohsiung Film Festival. The goals of this festival are not only to proclaim the art and culture, but also to enhance audiences¡¦ chances to watch different kinds of movies. This study is focused on how to apply the communicate tools to reach these audience and what the strategies to choose. By using "2009 Kaohsiung Film Festival" as a case, this study exam it¡¦s marketing strategy with the theory of integrated marketing communication. Some in-depth interviews are conducted to collect crucial information. The purposes of this study include: (1) to understand the current situation and promotion results of Kaohsiung Film Festival; (2) to analyze "2009 Kaohsiung Film Festival" with integrated marketing communication. After the analysis, it will also provide some suggestions to the festival.

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