Due to environmental degradation caused by humans, there is a need for a behavioural change towards more sustainable behaviours. Although many studies have been made investigating environmentally friendly behaviours’ dependence on different factors, the results are inconsistent which partly can be explained by methodological weaknesses. Rather than following the footpath of previous research and using a statistical method, qualitative interviews are used in this study. The aim is to answer what determines environmentally friendly behaviour, how it is affected by situational influences, and how these factors interact. Five behaviours were investigated, and they are food consumption, energy consumption, everyday travel, long distance travel, and recycling. In the analysis, the four determinants health, comfort, economy, and environmental were identified. The behaviours are further affected by situational influences, such as distances and costs, that create barriers for environmentally friendly behaviours. In this study it was found that no factor is the only influence of a behaviour, but there is always an interaction. Either the factors work together and encourage an environmentally friendly behaviour, or they work against each other and discourage an environmentally friendly behaviour.

Climate change is one of the biggest threats facing the world, connected to rising oceanlevels, droughts, and other natural disasters. The aim of this study was to explore if and howclimate worry, climate coping and experiential avoidance are connected to climate friendlybehaviour among Swedish adolescents in their third year of upper-secondary school (N=470).A questionnaire was used to measure the factors of interest, which were analysed withcorrelation and mediation analysis. Four main results were found. The first was that climatefriendly behaviour related to climate worry and climate coping in a similar way to howpro-environmental behaviour has done in previous studies. The second finding was thatproblem focused climate coping mediated the relationship between meaning focused climatecoping and climate friendly behaviour. The third result was that distancing was positivelyrelated to experiential avoidance and climate worry in contrast to de-emphasizing which wasonly related negatively to climate friendly behaviour. Lastly the results showed thatexperiential avoidance was related to distancing but not to any other variables. Our findingscontribute to a greater understanding of the field in that they support and extend previousfindings as well as highlight new angles for future research.

Pagrindinis vykdomos ES sanglaudos politikos tikslas - skirtumų tarp senųjų ir naujųjų narių gyvenimo lygio mažinimas. Sparti ES šalių konvergencija lėmė ne tik naujųjų ES narių spartesnį ekonomikos augimą, bet ir spartų vartojimo didėjimą, kuris kelia didelę grėsmę aplinkos kokybei. Todėl Lietuvos nacionalinėje darnaus vystymosi strategijoje yra suformuluotas bendras strateginis uždavinys, kad augant ekonomikai, poveikis aplinkai turi augti bent perpus lėčiau nei gamyba ir vartojimas. Darbo tikslas - išanalizuoti ES šalių socio-ekonominių ir aplinkosauginių rodiklių konvergencijos procesus, nustatyti Lietuvos socio-ekonominių veiksnių įtaką vartojimui ir įvertinti vartojimo pokyčių poveikį aplinkai bei gyventojų elgsenos palankumą aplinkai lemiančius veiksnius. Darbe kompleksiškai išanalizuoti ES šalių socio-ekonominių bei aplinkosauginių rodiklių konvergencijos procesai. Nustatyta, kad Lietuva pagal visus socio-ekonominius rodiklius artėjo ES senbuvių link, tačiau pagal rūgštinančių medžiagų emisijas net viršijo jų lygį. Spartus išlaidų augimas lėmė esminius vartojimo struktūros pokyčius, kai išlaidos prabangos prekėms augo itin sparčiai ir tai sumažino išaugusio vartojimo poveikį aplinkai. Tiesioginis vartojimo poveikis aplinkai augo žymiai lėčiau (išskyrus transporto taršą) nei vartojimas arba išvis neaugo. Žmonių elgsenos palankumą aplinkai lemia jų bendrųjų vertybių pripažinimas, pagrindinių aplinkos problemų svarbos vertinimas bei pasiryžimas prisiimti atsakomybę už... [toliau žr. visą tekstą] / The most important objective of the ES cohesion policy is the convergence of lifestyle of new and old EU member states. The fast convergences of the EU countries determine not only the fast economic growth in the new members, but also the fast boost in consumption, which endanger the environment. Therefore in Lithuanian national strategy for sustainable development is stated the goal, that in the case of economy growth, the environmental impact should grow at least twice slower than production and consumption The aim of the research - to analyze the convergence of socio-economic and environmental indicators in the EU, to estimate impact of socio-economic factors’ to consumption and to assess environmental impact of consumption and the determinants of environmentally friendly behaviour. In the work were there complexly analyzed the convergence of the socio-economic and environmental indicators in the EU countries. There was evaluated, that Lithuania was catching-up the old EU member states by all investigated socio-economic indicators, however according to emission of acidifying compounds it even exceeded the level of EU15. The fast increase of disposable income determined the changes in Lithuanian consumption structure, when the consumption expenditure for luxury goods grew very fast and it slowed down the growth in environmental impact of increasing consumption. The environmental impact of consumption (except transport) increased considerably slower than consumption or it... [to full text]

The most important objective of the ES cohesion policy is the convergence of lifestyle of new and old EU member states. The fast convergences of the EU countries determine not only the fast economic growth in the new members, but also the fast boost in consumption, which endanger the environment. Therefore in Lithuanian national strategy for sustainable development is stated the goal, that in the case of economy growth, the environmental impact should grow at least twice slower than production and consumption The aim of the research - to analyze the convergence of socio-economic and environmental indicators in the EU, to estimate impact of socio-economic factors’ to consumption and to assess environmental impact of consumption and the determinants of environmentally friendly behaviour. In the work were there complexly analyzed the convergence of the socio-economic and environmental indicators in the EU countries. There was evaluated, that Lithuania was catching-up the old EU member states by all investigated socio-economic indicators, however according to emission of acidifying compounds it even exceeded the level of EU15. The fast increase of disposable income determined the changes in Lithuanian consumption structure, when the consumption expenditure for luxury goods grew very fast and it slowed down the growth in environmental impact of increasing consumption. The environmental impact of consumption (except transport) increased considerably slower than consumption or it... [to full text] / Pagrindinis vykdomos ES sanglaudos politikos tikslas - skirtumų tarp senųjų ir naujųjų narių gyvenimo lygio mažinimas. Sparti ES šalių konvergencija lėmė ne tik naujųjų ES narių spartesnį ekonomikos augimą, bet ir spartų vartojimo didėjimą, kuris kelia didelę grėsmę aplinkos kokybei. Todėl Lietuvos nacionalinėje darnaus vystymosi strategijoje yra suformuluotas bendras strateginis uždavinys, kad augant ekonomikai, poveikis aplinkai turi augti bent perpus lėčiau nei gamyba ir vartojimas. Darbo tikslas - išanalizuoti ES šalių socio-ekonominių ir aplinkosauginių rodiklių konvergencijos procesus, nustatyti Lietuvos socio-ekonominių veiksnių įtaką vartojimui ir įvertinti vartojimo pokyčių poveikį aplinkai bei gyventojų elgsenos palankumą aplinkai lemiančius veiksnius. Darbe kompleksiškai išanalizuoti ES šalių socio-ekonominių bei aplinkosauginių rodiklių konvergencijos procesai. Nustatyta, kad Lietuva pagal visus socio-ekonominius rodiklius artėjo ES senbuvių link, tačiau pagal rūgštinančių medžiagų emisijas net viršijo jų lygį. Spartus išlaidų augimas lėmė esminius vartojimo struktūros pokyčius, kai išlaidos prabangos prekėms augo itin sparčiai ir tai sumažino išaugusio vartojimo poveikį aplinkai. Tiesioginis vartojimo poveikis aplinkai augo žymiai lėčiau (išskyrus transporto taršą) nei vartojimas arba išvis neaugo. Žmonių elgsenos palankumą aplinkai lemia jų bendrųjų vertybių pripažinimas, pagrindinių aplinkos problemų svarbos vertinimas bei pasiryžimas prisiimti atsakomybę už... [toliau žr. visą tekstą]

Yes / Throughout the developed world, consumers are increasingly being encouraged to adopt cleaner, more eco-friendly behaviours. However, hybrid car adoption remains low, which impedes the move towards a lower carbon economy. In this paper, we examine the risks and drivers of hybrid car purchases, drawing on consumer behaviour and cultural dimensions theory to account for the heterogeneous, segmented nature of the market. As risk perceptions differ across cultures, and in order to address the lack of cross cultural research on eco-friendly cars, we focus on Australian, South Korean, and Japanese consumers. Based on a survey of 817 respondents we examine how five types of risk (social, psychological, time, financial, and network externalities) and three factors that drive purchasing behaviour (product advantages, product attractiveness, and product superiority) influence consumers perceptions of hybrid cars. Four segments of consumers are identified (pessimists, realists, optimists, and casualists) that also vary according to their environmental self-image, and underlying cultural values. Our results extend theory by incorporating self-image and cultural dimension theories into a multi-country analysis of the risks and drivers of hybrid car adoption. Our findings have practical implications in terms of marketing strategies and potential policy interventions aimed at mitigating risk perceptions and promoting the factors that drive hybrid car adoption.

The aim of this thesis was to analyze the interactions between stallion and his offspring in two socially natural herds of Exmoor ponies. These interactions have not been thoroughly revised yet. We studied and compared aggressive and friendly interactions, snapping of the foals and play behavior between the individuals, with the main focus on the foal-stallion interactions. The results suggest, that the stallion is the most common adult recipient of foal behaviour and can play an important role in the foals motorical and social development.

Production, processing, transport and consumption of food form a significant part of the environmental burden. Organic farming and organic food production represent for many experts, policymakers and for a part of lay public a way to reduce the environmental burden. The volume of organic food production hinges on, among others, the willingness of consumers to prefer organic food to conventional food and also to change consumer behaviour. Although organic food consumer and purchase behaviour is sometimes found to be environmentally motivated, health motives are prevailing in many developed countries. Recently, organic food consumption has grown significantly in developed countries. The diploma thesis is for these reasons aimed at analysis of motivational factors and barriers that affect consumer's purchase decision-making related to organic food. First, the overview of scientific literature concerning organic food consumption behaviour is presented. Factors that explain it can be divided into four major types: attitudinal variables, contextual forces, personal capabilities and habits. In the diploma thesis, we focus on risk perception, which can be classified as the attitudinal variable. Considering the perception of health and environmental risks, it is important to point out that manufactured...

Digital communication through communication platforms has increased and changed significantly during the last decade and recently not least because of the corona pandemic, which has shifted many face-to-face activities to the internet (Obringer R. , et al., 2021). This paper firstly contains a quantitative survey study that investigates human behaviour and their experience on digital communication platforms with a focus on media transfer of photos and videos. Afterwards, the data sizes of various media after transfers through diverse communication platforms are explored in an experiment. This is followed by the development of a prototype in which sustainable design is implemented and aim to nudge the user to more sustainable-friendly digital behaviour relating data transfers of media and the settings of a communication platform. Finally, the prototype undergoes usability testing through which the user experience and positive environmental impact is evaluated. The findings reveal that the implementation of sustainability-focused nudges, features and design within a communication platform can lead users to more sustainable decisions in one or more areas of the platform and thus improve its environmental footprint.

Antropogena klimatförändringar, förkortat AK, är ett av nutidens stora miljöproblem. För att hantera AK är människors motivation och intention att agera klimatvänligt viktigt, eftersom avsaknad motivation och intention att adressera AK kan bringa negativa konsekvenser för samhället. Individers motivation och intention att agera klimatvänligt kan influeras av framing, vilket syftar till att betona specifika delar av verkligheten. Vilken framing som används kan vara avgörande ifall individer agerar klimatvänligt eller inte. Den konventionella framing som dominerar samhället grundas i att betona fakta och de negativa effekterna av AK. AK framställs som en inkräktande katastrof vilken bör hanteras via uppoffringar, förluster och kostnader. Konventionella klimatkommunikationen kan leda till passivitet hos individer och en önskan att undvika ämnet. Eftersom motivation och intention att agera klimatvänligt är betydande uppstår behovet att skapa en icke-konventionell framing som tar människors psykologiska barriärer i åtanke. Syftet med studien var att applicera Stoknes (2015) teori om de fem psykologiska barriärerna som hindrar en effektiv klimatkommunikation och hur dessa barriärer kan tas i åtanke för att uppnå en mer effektiv klimatkommunikation. Två olika framing alternativ i form av berättelser var fokus för studien. Frågeställningen var: Hur påverkar konventionell respektive icke-konventionell framing individers motivation och intention att agera klimatvänligt? För att testa berättelserna utfördes ett kontrollerat experiment och en sluten enkät utgjorde mätinstrument för att kvantifiera motivation och intention. Data från enkäten analyserades med Mann-Whitney U test och Cohen’s d test. En viss ökning av motivation och intention ägde rum, men det fanns inte en statistisk signifikant skillnad i motivation och intention att agera klimatvänligt efter deltagarna utsatts för en berättelse. Data antyder förändringar i motivation och intention skett för gruppen som tog del av icke-konventionella framing alternativet, och därmed bör fortsättningsstudier genomföras med normalfördelad population av betydligt större skala. Vidare kan potentiellt en annan vetenskapsteoretisk utgångspunkt nyttjas, specifikt flermetodsforskning. / Anthropogenic climate change, abbreviated ACC, is a major environmental problem. People’s motivation and intention to act climate-friendly is important in addressing ACC since lacking motivation and intention to address ACC can have dire consequences for society and the environment. Individuals’ motivation and intention to act climate-friendly can be influenced by framing, which refers to the practice of emphasizing certain aspects of reality. What type of framing is being utilized can be crucial regarding individuals acting climate-friendly. The conventional framing dominating society is based on emphasizing facts and negative consequences of ACC. ACC is portrayed as an encroaching disaster managed via sacrifices, losses, and costs. However, this can lead to passivity and a desire to avoid the topic. Since motivation and intention to act climate-friendly is important, the need for a non-conventional framing arises. The study's purpose was to create a framing that took psychological barriers into account based on Stoknes (2015) theories regarding climate communication and to investigate how it affected motivation and intention to act climate-friendly. The research question was: How do conventional framing and non-conventional framing affect individuals’ motivation and intention to act climate-friendly? Two framing alternatives made up of stories about ACC were tested during a controlled experiment, and motivation and intention were quantified utilizing a closed-ended questionnaire. Data were analyzed using the Mann-Whitney U test and Cohen’s d test. A slight increase in motivation and intention was measured, but no statistically significant difference existed in motivation and intention to act climate-friendly after the participants had been subjected to a framing alternative. Data suggests changes in motivation and intention to act climate-friendly occurred for the group subjected to the non-conventional framing, and thus further research should be conducted with a normally distributed population of a significantly larger scale. Furthermore, future studies could pursue mixed methods research.