South Africa has undergone profound political and social transformations since 1990. These changes influenced the perceptions of individuals in Generations X and Y. In South Africa, the members of Generation X experienced their formative years during the transitional years of South Africa’s young democracy during the 1990s, while the members of Generation Y were born during the last decade of apartheid. For the purpose of this study Generation X was classified as those consumers who were born in the period of 1961 to 1981, while Generation Y was born in the period of 1982 to 1994. Generation Y would recall the release of Nelson Mandela from prison and the political transition in the country. The study focused on generational cohorts instead of generations. Generational cohorts are distinct from generations as they are defined according to their transition from childhood to adulthood. A generation on the other hand is defined by its year of birth. This study investigated possible differences in the brand equity perceptions of South African consumers in Generations X and Y. It generated insights regarding generational differences in consumers’ perceptions of four specific brand equity dimensions, namely brand awareness, brand associations, perceived quality and brand loyalty. Equally important was a comprehensive understanding of how consumers in Generations X and Y differed with regard to the aforementioned four consumer-based brand equity (CBBE) dimensions when making a purchase decision regarding electronic consumer goods, particularly a television set. Consequently, this study extended the existing knowledge of consumer behaviour and CBBE by investigating pertinent perceptual differences between Generations X and Y. A mall intercept survey using a self-completion questionnaire was used to gather quantitative data from 223 respondents in Generations X and Y who purchased or were exposed to television sets. A demographic profile of the respondents who participated in the study indicates that 67 of the 114 respondents in Generation X (i.e., 53.2%) were males, compared to 59 of 108 respondents in Generation Y (i.e., 46.8%). The majority of respondents in both Generations X and Y had a diploma as their highest qualification. The Generation X sample contained a higher proportion of African respondents (i.e.,59.5%) compared to the Generation Y sample (i.e., 40.5%). The income profile suggested that there were distinct differences in terms of net monthly household income between respondents from the two generations. Serveral exploratory factor analysis (EFA) were conducted in which the Likert scale statements in question 3 to 6 (see Appendix A p.170-174) measuring different subdimensions of consumer-based brand equity dimensions were subjected to a principal components analysis (PCA) with varimax rotation. The results of the final EFA analysis involved 17 Likert scale items. The PCA revealed four factors (components). These components were brand associations in terms of product quality and value, brand awareness, brand loyalty and brand associations in terms of product manufacturer. Further statistical analysis was conducted based on the four components to test for significant mean differences. The non-parametric test, Mann-Whitney U Test, was conducted. The results confirmed the alternative hypothesis that, there are significant differences between Generation X and Y with regard to their perceptions of brand loyalty. The implications of the findings of the study, to marketing practitioners and brand managers is that they need to understand the type of association Generation X and Y have regarding their brands for effective and strategic planning in order to remain competitive. In addition to that, Generation X’s perception of quality does not differ significantly to that of Generation Y, thus it will be beneficial for practitioners to develop unique quality features. Consequently, they must intensify awareness around their brands. / Dissertation (MConsumer Science)--University of Pretoria, 2014. / gm2014 / Marketing Management / unrestricted

This study is about the comparison of distance and conventional education programs at the University of Pretoria, South Africa. It is assessed in terms of access, delivery modes and output. The purpose is to investigate and to compare the impact of distance and conventional education on the performances of learners in a postgraduate degree program (B.Ed. (Hons) with specialization in Education Management, assessed in terms of access, delivery and output. It explored documents that were both at the macro (Government Policy documents) and macro (University’s / Faculty documents) with the aim of answering the main research question, with other identified sub-research questions that have been raised.: What is the comparison between the impact of distance and conventional education on the performances of learners in a postgraduate BEd (Hons) degree program with specialization in Education Management, when assessed in terms of access, delivery mode and output? A review of relevant literature exposed and compared the essence of both modes of delivery. Data were collected from identified key role players on the program, which included administrators, module coordinators, course presenters, and tutors, some of the students on the program, and some of those that had discontinued their studies with the university. These were done using one-on-one semi-structured and focus group interviews, telephone interviews and questionnaires in order to obtain qualitative and quantitative data. A sample of 127 distance education students, 45 conventional students, 6 module coordinators, 10 course presenters, 4 tutors, 4 administrators, 1 instructional designer and 10 students that had discontinued their studies participated in the investigation. The data collected were analysed through the use descriptive and inferential statistics, and tabulation for the quantitative data, while the computer assisted qualitative data analysis software [CAQDAS] (Atlas.ti) was employed for the analysis of the transcribed interviews. From the data obtained, it was confirmed that there is a myriad of possible factors that may be responsible for the divergences in the performances, throughput and output rates of enrolled students on the BEd (Hons) Education Management, Law and Policy at the University of Pretoria. It was further revealed that South Africa has identified distance education as a tool of redressing past inequalities in higher education, a process, which the university was involved in by starting relevant programs to this end. However, even though equal access is the focus of the country, but it appeared as if little is being said about financially supporting distance education as for instance, there was no financial assistance to distance education students on the program. Due to the incursion of the university into areas, where the impact of university education had not previously being felt, its choice of the mode of delivery was limited to the print, the first generation, which was expected to bring all students on the program at par since all would have access to it. However, despite the efforts made by the university, it was discovered that there existed some gaps between the qualities of the learning experiences, which students from both modes were exposed to. Examples of those identified were lack of designated counseling unit for distance education students, and inadequate number of administrative staff to meet the needs of the ever increasing number of distance education students. However, it appeared that there were no prominent discrepancies that could be found between the two modes, and one could assume that both modes were guided by a similar underpinning philosophy, which drove the ethos of the programs that impacted on the instructional design. It was also found that there were challenges faced by the academic staff involved in the program under investigation, who felt that there might be the need for the institution to demarcate between academe interested in distance education, and those that were not, and the need for the institution to review its stand on rewards and incentives systems for staff involved in distance education. It was believed by them that this would be the way out of the dearth of research presently facing the university on this delivery mode. The study suggests that quality issues especially in relation to an African setting should be looked into, since a large percentage of the students involved in the program were from the rural areas. Finally, the study identified various limitations, and made suggestions for further research, and recommendations for improvement and immediate action. / Thesis (PhD (Curriculum Studies))--University of Pretoria, 2007. / Curriculum Studies / unrestricted

The church is facing a season of challenge in Western Europe and America, areas where once the church was strong and influential. We find, however, that the affluent suburbs in Cape Town are themselves not exempt from the challenge western culture is bringing to the church. Though there are signs of growth in some Christian sectors to inspire hope, there remains a great responsibility on the leaders of the local church today to engage this challenge. A responsibility rests on church leaders to hold firmly to the timeless message of the scriptures, and lightly to the forms of church that no longer engage a culture increasingly unimpressed with the face of modern Christianity. Within this thesis, we will attempt to outline a tenet of the western church’s ecclesiology that has been diluted in many places; this weakness has impacted the church’s ability to engage its community, as well the form and shape of the activities of the local church. Through investigating Jesus’ intention for the local church, we will shown that the church is not defined by the form of its activities, but by people’s response to the demands of the kingdom. We will show that focusing on the church’s response to the demands of the kingdom is able to be a uniting and strengthening force in the church in this season of cultural challenge. The demands of the kingdom are, therefore, to set the agenda for local church leaders, and free those leaders to redesign the form of the church’s activities to engage the local community in culturally appropriate ways. Copyright / Dissertation (MA(Theol))--University of Pretoria, 2012. / Practical Theology / unrestricted

Submitted by Biblioteca Central (biblioteca@unicap.br) on 2018-08-28T17:37:08Z No. of bitstreams: 2 ubiracelma_carneiro_cunha.pdf: 801229 bytes, checksum: 07f633fda35f36ad96651e045d7c8da9 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-08-28T17:37:08Z (GMT). No. of bitstreams: 2 ubiracelma_carneiro_cunha.pdf: 801229 bytes, checksum: 07f633fda35f36ad96651e045d7c8da9 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-01-05 / The increase of human longevity is bringing a greater possibility of coexistence between the generations of the same family. Often, due to several factors that will be presented throughout this dissertation, the number of children who return to their paternal home has also increased, bringing their own children, a phenomenon known as recohabitation. With the growth of these multigenerational households, many seniors are the heads of the family and support their children, grandchildren and even great-grandchildren. This type of family arrangement can both be a source of support and mutual help, as well as of conflicts and tensions. In this context, the present study had as general objective to understand how the elderly, who are grandmothers and reside in multigenerational households, from the recohabitation by the children, experience and perceive this situation. This is a qualitative research involving nine elderly women living in the city of Vitória de Santo Antão/PE. These participants answered a sociodemographic questionnaire and a semi-structured interview. The interview was recorded, transcribed and later analyzed according to the thematic content analysis technique. The results showed that: 1) the main reason that mobilized the recohabitation was the separation/divorce of the children; 2) the majority of the elderly women had a feeling of satisfaction and conformity with the recohabitation, due to the idea that the mother should always welcome her children and grandchildren at home; 3) the return of the children and grandchildren to the maternal home caused changes both in the physical structure of the house and in the daily life of the elderly, with the addition of domestic tasks and commitments in the care of the grandchildren; 4) most of the participants considered themselves the person who establishes the norms of home functioning; 5) co-residence is not a guarantee of a friendly relationship between the generations; 6) the greatest difficulties cited were the differences regarding the education of the grandchildren, the increase of domestic responsibilities and the rebellion of the grandchildren; 7) the elderly indicated the company of their children and grandchildren as the main benefit of recohabitation; 8) expectations for themselves involve being healthy and willing to work, while for the children they have expressed a desire to remarry and for the grandchildren to continue their studies; 9) the recohabitation reflected the preference of some elderly women, due to the satisfaction of being closer to their children and grandchildren, in other cases it was perceived that it was a lack of choice, due to the feeling of "maternal obligation" to receive their children. Thus, the results highlight the need to cultivate affection bonds that support conflict resolution in this type of family arrangement, as well as strengthen intergenerational relationships. / O aumento da longevidade humana está acarretando a maior possibilidade de convivência entre as gerações de uma mesma família. Muitas vezes, devido a diversos fatores que serão apresentados ao longo desta dissertação, tem aumentado também o número de filhos que voltam a morar no lar paterno, trazendo seus próprios filhos, fenômeno denominado recoabitação. Com o crescimento desses lares multigeracionais, muitos idosos são os chefes da família e sustentam seus filhos, netos e até bisnetos. Este tipo de arranjo tanto pode ser fonte de apoio e ajuda mútua, como de conflitos e tensões. Neste contexto, o presente estudo teve como objetivo geral compreender como idosas, que são avós e residem em lares multigeracionais, a partir da recoabitação por parte dos filhos, vivenciam e percebem essa situação. Trata-se de uma pesquisa de natureza qualitativa da qual participaram nove idosas residentes no município de Vitória de Santo Antão/PE. Essas participantes responderam a um questionário sociodemográfico e a uma entrevista semiestruturada. A entrevista foi gravada, transcrita e, posteriormente, analisada segundo a técnica de análise de conteúdo temática. Os resultados apontaram que: 1) o principal motivo que mobilizou a recoabitação foi a separação/divórcio dos filhos; 2) a maioria das idosas nutria um sentimento de satisfação e conformidade com a recoabitação, devido à ideia de que a mãe deve sempre acolher seus filhos e netos; 3) a volta dos filhos e netos à casa materna ocasionou mudanças tanto na estrutura física da casa, como no dia a dia das idosas, com o acréscimo de afazeres domésticos e de compromissos no cuidado dos netos; 4) grande parte das participantes se considerou a pessoa que estabelece as normas de funcionamento do lar; 5) a corresidência não é garantia de uma relação amistosa entre as gerações; 6) as maiores dificuldades citadas foram as divergências no que se refere à educação dos netos, ao aumento de responsabilidades domésticas e à rebeldia dos netos; 7) as idosas indicaram a companhia dos filhos e netos como o principal benefício da recoabitação; 8) as expectativas em relação a si mesmas envolvem ter saúde e disposição para trabalhar, enquanto para os filhos apresentaram o desejo de que eles se casem novamente e que os netos continuem os estudos; 9) a recoabitação refletiu a preferência de algumas idosas, devido à satisfação de estar mais próxima dos seus filhos e netos, já em outros casos percebeu-se que a corresidência foi uma falta de opção, diante do sentimento de “obrigação materna” de acolher seu filho. Desse modo, os resultados evidenciam a necessidade de se cultivar laços de afetividade que deem suporte para a solução de conflitos nesse tipo de arranjo familiar, bem como fortaleçam as relações intergeracionais.

Au début du XXème siècle, l'espace urbain de Rhodes est marqué par la coexistence de sujets Orthodoxes, Musulmans, Juifs et Catholiques. En 1912, l’Italie occupe ce centre d’une province ottomane. Après le Traité de Lausanne de 1923, l’occupation militaire italienne devient une administration civile et Rhodes devient ainsi un protectorat de l’état fasciste. L’historiographie a traité cet objet d’étude soit en se concentrant sur une seule des communautés confessionnelles, soit sur les structures gouvernementales, et elle montre une tendance à voir les dernières années d’administration Ottomane et l’administration italienne comme deux objets d’analyse séparés. Cette thèse offre une approche plus inclusive à travers la combinaison de sources de type, langue, et origine différente. Situé au carrefour entre histoire sociale et culturelle, le récit est centré sur les trajectoires de vie d’individus appartenant aux différentes confessions et sur leur rapport avec les institutions pendant le passage de la domination ottomane à la domination italienne. À part les changements de pratiques de gouvernance au sein des institutions, il est possible d’observer à cette époque des diverses innovations relatives à l’espace et aux formes de socialisation. Cette thèse interroge cette double échelle de transformation à travers une perspective inspirée par les études en sciences sociales autour de la notion de génération et jeunesse. L’étude porte sur les pratiques de démarcation et circulation de ressources entre les différentes générations d’une famille. De plus, la recherche inclut les configurations qui s’étendent au-delà des limites de la famille mais qui sont influencées par les rapport entre générations, comme l’école, les associations, les partis. Dans le contexte étudié, les institutions locales essaient de réguler la divergence produite par le fait que, dans la plupart des familles, les enfant sont socialisés différemment par rapport à leur parents. Cela aboutit à une communalisation et à une étatisation des ressources, deux tendances qui persistent avec des modalités et des motifs différents, de la période ottomane à l’italienne. Le but de ce processus est de domestiquer des formes de sociabilité et il se penche sur l’évocation de la « jeunesse » comme objet de cette domestication. Ainsi, le terme « jeunesse » sert à prescrire des normes de conduite et à légitimer l’intervention institutionnelle dans la régulation de la gestion des ressources. / In the early twentieth century, the urban setting of Rhodes was characterized by the coexistence ofOrthodox, Muslims, Jews and Catholics. In 1912, this Ottoman provincial center was occupied by Italy.After the Treaty of Lausanne in 1923, the Italian military occupation changed to a civil administration,and Rhodes became a protectorate of the Fascist state. The historiography has dealt with this settingeither by focusing on one confessional community, or on governmental structures, tending to see the lateOttoman and the Italian administration as two mutually exclusive objects of analysis. This dissertationoffers a more inclusive approach through the combination of sources of different origin, type, andlanguage. Situated at the crossroad of social and cultural history, the narrative is centered on lifetrajectories of individuals belonging to all confessions and their encounter with institutions from Ottomanto Italian rule. Next to changes in institutions and practices of governance, several innovations related tospaces and forms of socialization are observable in this period. This dissertation investigates such doublelevel of change through a perspective inspired by studies in social sciences about generations and youth.In other words, the study focuses on practices of demarcation and circulation of resources between thegenerations of a family. Additionally, figurations expanding outside the boundaries of a family – schools,associations, parties, etc. – but reflecting such generational interplay are taken into account. Since formost families children socialized differently from their parents, local institutions were concerned aboutregulating this divergence. The corresponding communalization and statalization of resources are trendspersisting, with different modalities and motives, from the Ottoman to the Italian period. This processaimed at domesticating forms of sociability, and it relied on evoking “youth” as the object of thisdomestication. Thus, the term “youth” served the purpose of prescribing norms of behavior andlegitimizing institutional intervention in regulating the management of resources.

Syftet med undersökningen är att få en uppfattning om hur svenskar ser på att barnmedverkar i betalda samarbeten på sociala medier, där influencers får betalt av företag för attmarknadsföra produkter tillsammans med sina barn. Det är en kvantitativ undersökning somgenomfördes med enkäter som skickades ut till grupper utifrån generation, kön ochfamiljesituation. Frågorna berörde ämnena influencer marketing, sociala medier vanor,inställning till produkter och samarbeten. Enkäten hade 102 respondenter. ABC modellenär ett exempel på en teori som ligger till grund för vår undersökning.Respondenternas inställning till att barn deltar i betalda samarbeten var övervägande negativ. Desom var födda 1995-2003 var mer splittrade i sina åsikter än vad de två äldre åldersgrupperna var,de som var födda 1965 - 1979 eller 1980 - 1994. Inställningen till betalda samarbeten med barnskiljde sig inte åt mellan könen. Av de respondenter som inte hade barn var fler negativt inställdaän av de som hade barn. Inställningen till att barn medverkade i reklam förändras beroende på vilkenprodukt det var som marknadsfördes. Betalda samarbeten med produkter relaterade till barn, såsomblöjor och barnböcker, var respondenterna mer positivt inställda till, medan de var mer negativtinställda till “vuxen” produkter som smink och alkohol. Många av de som inte följde någrainfluencers var negativt inställda. Få respondenter hade deltagit i någon debatt online kring ämnetoch de flesta svarade att de inte ville delta i framtiden heller. / The purpose of this essay is to get an idea of how Swedes view the way children are used in paidcollaborations on social media, where influencers get paid by companies to market productstogether with their children. This is a quantitative study where a survey was sent out to groupsbased on their generation, age and family situation. The questions touched on the topics ofinfluencer marketing, social media habits, approach to products and collaborations.The survey had 102 respondents. The ABC model is an example of a theory that our researchgrounds itself in.The general attitude of the respondents regarding the subject of children participating in paidcollaborations were predominantly negative. Amongst those born 1995-2003 the general opinionswere more divided than the two older age groups were, those who were born 1965 - 1979 or 1980 -1994. The attitude to paid collaborations with children did not differ between the sexes. Of therespondents who did not have children, several more were negative than those who had children.Changes in the attitude was discovered when the participants were asked to take a stand in attitudetowards different product categories. The attitude towards children participating in advertisingchanged depending on what product was marketed. The respondents were more positive to thepaid collaborations when the products were related to children, such as diapers and children'sbooks, unlike “adult” products marketed such as makeup or alcoholic beverages where therespondents were negative. Many of those who did not follow any influencers were negativetowards the paid collaborations. Few of the respondents had been involved in online debateregarding the subject, and most respondents did not want to participate in the future either

This thesis is concerned with the recent trends within church gatherings where it is reported that there are growing numbers of 15-35 year olds missing from many evangelical churches. This is the generation commonly labelled as postmodern, and is even associated with the most up to date reaction of post-post modernism. The startling facts around this missing generation are explored in this thesis. This investigation looks at the present status of church services (Chapter 2) where the research identifies this problem of attendance of the younger generation at church gatherings, as well as the danger of the irrelevance of the church in its postmodern context. From here the study moves to suggest the basis of authority (Chapter 3), which is the biblical model for church gatherings. Once this foundation is established we move to detect the specific gaps between the current status (Chapter 4) and the biblical model. This leaves the application (Chapter 5) of what the church needs to do to get back to the original scriptural shape, and to be relevant to the postmodern era in which it finds itself. Due to the nature of the topic, the thesis discusses the characteristics of emerging generations, and what it means to be relevant to postmodern society in the way that a church gathering worships, preaches and styles itself. Other elements of liturgy are examined, such as the Lord’s Supper. In this manner, this thesis moves the reader to a point where they are able to see that the church at large needs to make some drastic changes to the way that it designs its gatherings. The author is careful to show that being relevant to culture is an endless quest, and that church leaders are wise to understand that this pursuit must be secondary to the main issue of seeking Jesus Christ and sticking to the power of the unchanging gospel. This must come before trendy worship music, flashy lights, big loud sound systems and professionally designed web pages. All these are simply smoke and no flames if the church is simply passionate about the superficial surface stylistic features of its gatherings. Therefore, in moving towards relevant church services for the postmodern era, the author takes the reader on a journey where he encourages the church to take some bold steps into adapting and “redesigning the packaging” of Christian ministry in church gatherings. Church meetings cannot just be about being social, creative and communal. They must be defined by the biblical framework that calls for a spiritual gathering of believers that come to worship together as God ordained, to participate in a reverent, powerful, experiential, participative, creative, multi-sensory meeting where they meet with God. / Dissertation (MA(Theol))--University of Pretoria, 2009. / Practical Theology / unrestricted

The retention of millennial leaders continues to be a concern for executive leadership. The problem addressed in this study was the gap in research regarding how the motivation of Generation Y leaders affects employee satisfaction and retention factors. The purpose of this phenomenological inquiry was to explore the retention rate for 20 Generation Y service leaders in the southwestern United States to illuminate patterns of satisfied millennial leaders by drawing from employers' role in motivating and retaining millennial leaders in the service industry. Herzberg's 2-factor theory, Vroom's expectancy theory, Adams's equity theory, and Maslow's hierarchy of needs comprised the conceptual framework. Data analysis involved coding semistructured interviews, which helped with the development of themes through content analysis by implementing Moustakas's modified Van Kaam method. The results indicated a disparity among the millennial leaders and other generations in terms of how the different generations viewed motivational factors of millennial leaders in the workplace. The results of this study could contribute to positive change by providing human resource personnel and executive stakeholders with insight to enhance retention methods among millennial leaders in the service industry.

Occurrences of four generations working side by side are not unusual. The four generations include Traditionalist, Baby Boomers, Generation X, and Generation Y. Members of each generation have views and opinions about their work ethic and their definition of loyalty to the organization. Hiring managers will need to know characteristics of each generation. This knowledge will enable the hiring managers to place the applicant in certain positions within their organizations. By matching applicants with the correct work positions, employees are able to use their skills and abilities to be productive and to establish measurable goals for themselves and their departments. Productive work enables the employees to work individually and as a team member. The research has shown that each generation has its own strengths and weakness. Members of the older generations show characteristics that accommodate customer service and loyalty to an organization. Members of the younger generations have the technical knowledge and the ability to train others in order to use this technology to the benefit of the organization.

[pt] A família permanece como a principal responsável pela transmissão das regras sociais e, portanto, pela inserção dos seus membros na sociedade. As relações estabelecidas entre pais e filhos são representadas pelas práticas educativas parentais, que consistem no conjunto de estratégias utilizadas por estes, objetivando orientar os comportamentos socialmente adequados dos filhos, e são divididas em práticas positivas e negativas. As práticas mais utilizadas pelos pais influenciam no desenvolvimento socioemocional dos filhos. Além disso, parte dos comportamentos dos filhos são aprendidos com seus pais, seja através da modelagem, da modelação ou do uso de regras. O que implica dizer que os filhos podem utilizar as mesmas práticas educativas que seus pais no exercício de sua parentalidade. Dessa forma, o presente estudo objetivou investigar se as práticas educativas parentais são transmitidas entre gerações e quais dessas práticas aprendidas os filhos utilizam no exercício de sua parentalidade. Foram realizadas entrevistas semiestruturadas e aplicou-se o RE-HSE-P com 10 pares de homens (pais e filhos) que exercem a parentalidade e residem no estado do Ceará. Os resultados obtidos foram analisados estatisticamente através do software SPSS versão 20.0 e lexicograficamente pelo software IRaMuTeQ. Constatou-se que as práticas positivas foram as mais transmitidas entre as gerações participantes, ressaltando a monitoria positiva e o comportamento moral. Os pais da Geração 1 demonstraram fazer mais uso das práticas negativas do que os pais da Geração 2. Assim, este estudo contribui para o surgimento de novas perspectivas quanto à transmissão das práticas educativas parentais. / [en] The family remains the main responsible for the transmission of social rules and, therefore, for the insertion of its members in society. The relationships established between parents and children are represented by parenting educational practices, which consist of the set of strategies used by them, aiming to guide the socially appropriate behaviors of the children, and are divided into positive and negative practices. The practices most used by parents influence the socio-emotional development of their children. In addition, part of the children s behaviors is learned from their parents, either through modeling, modeling or using rules. The implies that children can use the same parenting practices as their parents in the exercise of their parenting. Thus, the present study aimed to investigate whether parenting educational practices are transmitted between generations and which of these learned practices children use in the exercise of parenting. Through semi-structured interviews and the application of the RE-HSE-P with 10 pairs of men (parents and children) who exercise parenting and live in the state of Ceará. The results obtained were analyzed statistically using the SPSS software version 20.0 and lexicographically by the IRaMuTeQ software. It was found that positive practices are the most transmitted among the participating generations, emphasizing positive monitoring and moral behavior. Generation 1 parents demonstrated to make more use of negative practices than generation 2 parents. Thus, this study contributes to the emergence of new perspectives regarding the transmission of parental educational practices.