Matsvinn är försummandet av mat som är producerat för att konsumeras. Matsvinn innebär inte bara en ekonomisk förlust, utan bidrar också till ökat koldioxidutsläpp. Matsvinn sker i alla sektorer av matkedjan, men till stor del i livsmedelsbutiker. Sedan flera år använder livsmedelsbutiker automatiserade ordersystem för att räkna ut hur mycket av vad som ska inhandlas till butiken. Sedan införandet av dessa system har prognostiseringen av vad som kommer att säljas förbättrats och matsvinnet har därmed minskat. Syftet med denna studie är att diskutera potential till ytterligare utvecklingsmöjligheter inom dessa automatiska ordersystem i arbetet för minskat matsvinn. En fallstudie utfördes och kvalitativ data insamlades dels genom semistrukturerade intervjuer med tre butikschefer och en hållbarhets- och kvalitetssamordnare inom en matvarukoncern, och dels genom information som finns öppen på internet kring befintliga ordersystem som används i dessa matvarukoncerner. Analysen av datan gav återkommande teman som användes för att, tillsammans med relaterad forskning om bland annat Bullwhipeffekten, Green Supply Chain Management, Sustainable frameworks och Grading systems analysera hur man kan förbättra butikernas system för att minska matsvinn. Ytterligare utvecklingsmöjligheter innefattar fler ingående variabler i de automatiserade systemen, men också vikten av kommunikation och samarbete mellan utvecklare av systemen och användarna i butiken, så att systemet används optimalt. / Food waste is the neglect of food that is produced for consumption. Food waste is not only an economic loss but also contributes to increased carbon dioxide emissions. Food waste occurs in all sectors of the food chain, but second most in grocery stores. For several years now, grocery stores have been using automated ordering systems to calculate how much of what is to be purchased for the store. Since the introduction of these systems, the forecasting of what will be sold has improved and food waste has thus decreased. The purpose of this study is to discuss the potential for further development opportunities within these automatic order systems in the work to reduce food waste. A case study was conducted and qualitative data was collected partly through semi-structured interviews with three store managers and a sustainability and quality coordinator within a food group, and partly through information available on the internet about existing systems used by store chains against food waste and the parameters used in these systems was used to, together with related research on the Bullwhip effect, Green Supply Chain Management, Sustainable Frameworks and Grading systems, analyze how to improve stores' systems to prevent food waste. The thesis explores how existing automated ordering systems for purchasing and forecasting sales can be improved to reduce food waste. Additional development opportunities include more in-depth variables in the automated systems, but also the importance of communication and collaboration between developers of the systems and users in the store, so that the system is used optimally.

Objective: Food insecurity among South Asians in the US is a public health issue. Food insecure adults face a plethora of adverse outcomes and research shows that individuals with ancestral origins from South Asia have a higher susceptibility rate for cardiovascular disease after migrating to urban environments. As such, the goal of this study was to research possible barriers South Asians face when creating cultural dishes in the US. Methods: This was a convergent parallel mixed-methods analysis to understand how South Asians feel about food insecurity. Pricing and availability of cultural food items were obtained from South Asian and Western grocery stores. Focus groups were conducted among twelve participants who identified as South Asian immigrants where participants discussed their experiences obtaining cultural food items. After the interviews, the discussions were transcribed, and patterns were identified and analyzed. Results: The results of the study demonstrate that South Asians find barriers such as availability, price, and quality when shopping for cultural food items. Participants reported cooking cultural foods at a lower frequency than what they would prefer because while many of the food items commonly used in cultural dishes were available at both Western and South Asian grocery stores, South Asian stores were more expensive. Furthermore, participants reported that some culturally specific ingredients were not available at South Asian stores thus further limiting their ability to cook healthy items. Conclusion: The results of the study highlight the need for more public health initiative to address food insecurity among South Asians in the US.

This study is an in-depth investigation of the factors that affect store brand purchases. It aims to help both retailers and manufacturers predict store brand purchases through an improved understanding of the effects of three latent variables: customer satisfaction and loyalty with the store; which is expressed through word-of-mouth; and trust in store brands. An additional aim is to explore variations in the level of store brand adoption and the inter-relationships between the selected constructs. Data was collected through a telephone survey of those responsible for household grocery shopping, and who shop at the nine leading grocery retailers in Greece. A total of 904 respondents completed the questionnaire based upon a quota of 100 respondents for each of the nine retailers. Data were analyzed through chi-square, analysis of variance and partial least square. The proposed model was tested by partial least square path modeling, which related the latent variables to the dependent manifest variable: store brand purchases. The findings provide empirical support that store brand purchases are positively influenced by the consumers’ perceived level of trust in store brands. The consumer decision-making process for store brands is complex and establishing customer satisfaction and loyalty with the store does not appear to influence store brand purchases or the level of trust in the retailer’s store brands in the specific context under study. Consequently the most appropriate way to influence store brand purchases in the Greek market is through increasing in the level of trust in the retailer’s store brands. It is suggested that retailers should therefore invest in trust building strategies for their own store brands and try to capitalize on their brand equity by using a family brand policy. Theoretical and managerial implications of the findings are discussed and opportunities for further research are suggested.

Title: The role of marketing in the pursuit of sustainable consumption Level: Student thesis, final assignment for Bachelor Degree in Business Administration Authors: Emelie Johansson, Elin Lundin Supervisor: Zahra Ahmadi and Akmal Hyder Examiner: Agneta Sundström Date: 2020 – 06 Aim: The aim of the study is to examine the extent to which sustainable consumption is perceived and how sustainable marketing influences consumers' purchasing behavior and awareness.   Method: In this study, we have used a quantitative method consisting of a survey. The survey was answered by a total of 223 respondents in order to test the study's hypotheses and purpose. Hypothesis testing was performed by descriptive analysis and correlation analysis using the SPSS program. The results obtained are reported in tables and analyzed in comparison with previous theory. Conclusion: The study has shown that consumers have a high level of awareness of sustainable consumption. However, sustainable consumption is not complied with to the same extent as the consumer is conscious, which is influenced by factors of price and habit. Studies have also shown that sustainable marketing has an effect on the consumer's buying behavior and awareness and that consumers demand more communication about this from the grocery stores. Contribution: The study has contributed to the supplementation of already existing research in sustainable consumption and sustainable marketing. We have been able to demonstrate a link between sustainable marketing and consumer sustainable consumption. The study's main benefits are showing how grocery stores can increase their understanding of their consumers and what sustainability issues motivates them in their efforts to promote sustainable consumption. Keywords: Sustainable marketing, sustainable consumption, environmental awareness, purchasing behavior, purchasing decisions, overconsumption, climate change, grocery stores, groceries. / Titel: Marknadsföringens roll i strävan mot hållbar konsumtion Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi   Författare: Emelie Johansson, Elin Lundin Handledare: Zahra Ahmadi och Akmal Hyder Examinator:  Agneta Sundström Datum: 2020 – 06 Syfte: Syftet med studien är att undersöka i vilken utsträckning hållbar konsumtion uppfattas samt hur hållbar marknadsföring påverkar konsumenters köpbeteende och medvetenhet. Metod: I denna studie har vi använt en kvantitativ metod bestående av en enkätundersökning. Enkätundersökningen besvarades av totalt 223 respondenter i syfte att testa studiens hypoteser och syfte. Hypotesprövning utfördes genom deskriptiv analys och korrelationsanalys med hjälp av programmet SPSS. Resultaten som utvanns redovisas i tabeller och analyseras i jämförelse med tidigare teori.   Slutsats: Studien har visat att konsumenter har en hög grad av medvetenhet om hållbar konsumtion. Däremot efterlevs inte hållbar konsumtion i samma utsträckning som konsumenten är medveten, vilket påverkas av faktorer såsom pris och vana. Studien har även visat att hållbar marknadsföring har effekt på konsumentens köpbeteende och medvetenhet och att konsumenterna efterfrågar mer kommunikation om detta från livsmedelsbutikerna.    Uppsatsens bidrag: Studien har bidragit till komplettering av redan befintlig forskning inom hållbar konsumtion och hållbar marknadsföring. Genom att vi kunnat påvisa ett samband mellan hållbar marknadsföring och konsumenternas hållbara konsumtion. Studien ger främst nytta till livsmedelsbutiker för att öka förståelsen för dess konsumenter och vad som motiverar dem i arbetet med att främja hållbar konsumtion. Nyckelord: Hållbar marknadsföring, hållbar konsumtion, miljömedvetenhet, köpbeteende, köpbeslut, överkonsumtion, klimatförändring, livsmedelsbutiker, dagligvaror.

Background: Food insecurity amongst South Asian Americans is a major public health issue. The South Asian American (SAA) community is the third largest Asian community in the United States. Despite this fact, very few specific studies have been conducted to investigate the food needs and barriers that exist within the SAA community so as to successfully help them improve dietary habits. Methods: This study utilized a mixed methods convergent parallel design, where both qualitative and quantitative methods were conducted and analyzed separately and compared and contrasted at the end. Results: The results of this study demonstrate that ethnic grocery stores were limited and scattered for the population to access them. Also, some ingredients used by the population were not available in general grocery stores and the pricing was considerably higher. Results of the focus group show that what was considered healthy in their home country would be expensive in the United States and thus switching to cheaper options in the new country was norm. Furthermore, cultural/religious appropriate food items were limited due to cost and often impacted participants’ dietary behavior. In addition to expense, the availability of ethnic-specific food ingredients was limited and/or would require significant travel to obtain them, and thus further contributed to change their dietary habits. Conclusion: The results of the study highlight the need for more interventions focusing on the food habits of the SAA population, in terms of availability of ingredients and accessibility to the ethnic grocery stores in the Inland Empire of Southern California.

Consumer culture of social classes in terms of food purchasing and consumption habits Monika Novotná Abstract This work deals with historical and sociological view on the issue of grocery obtaining and consumption between the end of World War II to the present. Grocery obtaining and consumption is understood as a symbolic expression of social status in society. The work is divided into two parts. Theoretical-historical part examines how food consumption is linked to changes of social stratification. Research part of thesis builds on the theme of food consumption by examining the shopping habits in relation to social class. The main question of theoretical-historical part is whether and how food consumption, relates to social differentiation. Trend of convergence of differences in consumption and rate of consumption stratification of social classes are monitored in time series in two eras - the communist period and the period after 1989. For both periods, a secondary analysis of historical data on the consumption of specific types of food that aims to detect differences or similar trends between social classes. While in the period of communism different social strata tend to convergence their consumption, with the exception of the cooperative farmers, whose consumption is influenced by self-supplying, after...