User Experience plays a big part in web design. A bad UX can lead to users not finding what they´re looking for, or not understanding how to use the website. This study uses fou rmethods to examine User Experience on the website hagabadet.se. It starts of with a survey and a contextual inquiry to generate data that will show the main issues of the website. From the result of the two studies, two new method sare created to continue analysing the issues and to find a solution to them. The following methods are card sorting and CI with prototypes. These methods focus on analysing how the users want information to be structured. The result of the study show that the users need a better structure of information to find what they need, and that they are missing some important elements to be able to accomplish what they want on the website. New prototypes combined with examples are made to illustrate a development proposal that could improve the UX of the website.

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This thesis aims to discuss how an information system and its users may adapt to each other. The main discussion is how to create an information system that is adaptable without losing its organising properties. The thesis uses a holistic approach to the topic and the areas being dealt with are information architecture, interactive information retrieval and information searching. The practical work consisted of constructing a database for Autoliv’s Research and Development branch. The Research and Development branch also served as the population for a questionnaire in information searching, which was performed to collect empirical findings prior to developing the database. The results showed that pearl growing was the most commonly used search strategy and free text searches were performed if the user was previously unfamiliar with the requested documents. Relevance was judged from author, context and abstract. The outcome of the questionnaire was discussed with regard to the literature, where certain empirical findings were confirmed. Practical issues were discussed concerning the questionnaire and the literature. The conclusion drawn is that the construction of an information system that proved to be useful from an organising perspective and an information searcher’s point of view was a question of superiority/inferiority of accessing the system. In other words, would the organising properties be more important and therefore superior, or would the interface and search engine be of more importance? Whether the information system should serve the user or if the user should serve the system depends on the purpose with the information system. / Uppsatsnivå: D

The purpose of this bachelor thesis is to examine the usabilityof Oatly.com, using qualitative as well as quantitative methodswithin usercentereddesign and information architecture, inorder to propose ways of developing and improving it. Byanalyzing the content of the website’s home page, andcomparing it to the home pages of similar websites usingcompetitive benchmarking, suggestions are made on how toimprove the home page of the website, along with results fromcontextual inquiries carried out using participants representingthe company’s target group. The methods used are followedout from a usability perspective, and are focused on the needsand preferences of the target group. The conclusion reached inthis thesis suggests that the overall quality of Oatly.com iswell thought out and adjusted to appeal to the desired targetgroup. However suggestions are made on how the website canbe adjusted and improved in order to appeal to the targetaudience, as well as ways for Oatly to continue the assessmentand analysis of how to continually evolve and improve thewebsite. The suggestions for development of the websiteinclude adding a search function, adding significant content tothe productandcontact pages, adding content which explainsto the user how the company’s products can be utilized, aswell as changing the current utilization of the slider on thehome page.

En stor andel av Sveriges befolkning genomför sina köp online. Forskare menar att det finns ett tydligt samband mellan användbarhet och framgångsrik e-handel. Därmed är det viktigt för företag som bedriver e-handel att ha en användbar hemsida. Ett fallföretag upplever ett bortfall av kunder på sina kategori- och produktsidor och att eventuella köp uteblir. Fallföretaget är ganska övertygade om att det rör sig om kundgruppen högskolestudenter. Studiens huvudsyfte är att identifiera och beskriva hur högskolestudenter uppfattar användbarheten under navigationsprocessen mellan kategorisidor och produktsidor på ett fallföretags hemsida ur ett konsumentperspektiv. Bisyftet är att identifiera och beskriva hur högskolestudenter navigerar mellan kategorisidor och produktsidor hos ett fallföretags hemsida ur ett konsumentperspektiv. Forskningsdesignen är kvalitativ och fallstudiemetoden har tillämpats i studien. Fem högskolestudenter och två representanter från fallföretaget har intervjuats i semistrukturerade intervjuer. Högskolestudenterna har genomfört användbarhetstester och blivit observerade under testerna. Fallföretagets uppfattningar skiljer sig till viss del från högskolestudenternas uppfattningar. Några av de viktigaste slutsatserna är: Högskolestudenterna anser att hemsidan har en högre grad av användbarhet under navigationsprocessen mellan kategori- och produktsidorna. Fallföretagets uppfattning är att användbarheten är av en lägre grad under navigationsprocessen mellan kategori- och produktsidorna än högskolestudenternas uppfattning. Den lokala navigationen är det mest tillämpade navigationssystemet av högskolestudenterna. Det största hindret under navigationsprocessen enligt högskolestudenterna och fallföretaget är kategoriernas benämningar, vilket påverkar användbarheten negativt.

The purpose of this study is to investigate in which manner a video clip can influence the usability on a website. The website that is used is a prototype of a food website from the business Hypefoodsweden (HFS). The problem is to investigate if video clips are an important improvement for the user experience on the website. By using a qualitative method, which in this case was an observation with interview questions, findings show that how the users perceives the usability and multimodality on the website. With data gathered by the method, I could summarize a result and an analyse to be used to drive discussions and obtain conclusions.

This report describes the process of developing a website prototype with a focus on User Experience and Information Architecture. The study has been undertaken on behalf of a relatively small interiordesign company, whose business will eventually be transferred from selling products and services in both their physical store and on their website, to selling only on the web. The focus of the study was to investigate the target audience's information and experience needs when visiting the website, which was taken into account in the process of developing a user-centered website prototype. While the maingoal was to create a user-centered website prototype that aimed to promote positive user experiences, another objective was to develop a website that can also maintain the company's corporate identity. The future users of the website were involved during the design process. A semi-structured interview was conducted followed by two user tests, one on the the existing website and one on the produced prototype. Participants were asked to perform tasks while they gave commentary about their reactions and perceptions. The results from the user test show that there is a significant connection between the audience’s experience and their information needs. This in turn also relates to how the target groupexperiences the corporate identity. The results confirm that structure, content and a esthetics aret hree aspects that are inherently linked and important to consider.

The aim of this study was to find aspects for improvement of the user experience on the website of the company Derome Mark & Bostad, a company that builds and sells houses and apartments. Before this study no such evaluation had been done on the website, and the company did not know their customer very well. For the evaluation the methods Contextual Inquiry (CI) and survey were used. For the CI:s the participants performed a number of tasks on the website, while giving feedback on the website. The survey was designed to involve the aspects that came up in the CI:s, and it was sent out to former customers. The most important aspect on the website for the participants was the information. This included information on price and size, and pictures. Overall the participants wanted a bit more information and more complete information. The second most important aspect was the information architecture. The menu was an important feature here, one that needed to be improved. Long pages with text were also a problem. Third came the design of the website. This was important both for the feel of the site, which in this case was nice and modern, and to help make important information clearer. What the website lacked a bit in this aspect was a more consistent and neat layout. Last in the study, suggestions were made on how these aspects on the website can be improved, based on the results of the CI:s and survey.

This study explores what creates engagement on social media, studying user engagement with beauty brands on Instagram. In the last few years, social media has changed the way brands and individuals interact online. Depending on the context, different factors need to be considered in engaging the users. The study uses content analysis to investigate what drives the most engagement in the form of likes on Instagram coupled with semi-structured interviews to find out more detailed explanations and information about the user needs. The study analyses the result, using the information architecture model, containing the relationship between users, content and context, to explain how it relates to what creates engagement on social media. By analysing previous research and the data collected in our study we could reach a result. The study shows that for beauty brands to engage with their followers on Instagram, they first need to understand the users, content and context. Meaning they need to understand the context in which they are posting, what content to post depending on the context and most importantly, the users and what they need.

The aim of the study was to investigate whether users preferred a horizontal or vertical global navigation system on an e-commerce website in the fashion industry. In addition, the purpose was also to investigate what features users expected in a global navigation system and to examine what users considered to be particularly important in the design of labels in global navigation systems. A user centered method called Contextual inquiry was adopted do define user expectations, opinions and needs on global navigation systems in the fashion industry. In the study ten participants participated and studied two e-commerce websites in the fashion industry: ginatricot.com and zara.com. The aspects investigated in relation to global navigation systems were user-centered design, horizontal and vertical global navigation systems, features and labels in a global navigation system. The method contributed to a deeper understanding of how web designers can customize the global navigation system on e-commerce websites in the fashion industry for users. For example, by involving users early in the development process, customizing labels based on user´s languages, designing clear links using easy-to read font and color, implementing the global navigation system on top of the website, using a logo as a home button and implementing a clear search feature in the global navigation system.