Companies are increasingly drawing on their user communities to generate promising ideas for new products, which are then marketed as "user-designed" products to the broader consumer market. We demonstrate that nonparticipating, observing consumers prefer to buy from user-rather than designer-driven firms because of an enhanced identification with the firm that has adopted this user-driven philosophy. Three experimental studies validate a newly proposed social identification account underlying this effect. Because consumers are also users, their social identities connect to the user-designers, and they feel empowerment by vicariously being involved in the design process. This formed connection leads to preference for the firm's products. Importantly, this social identification account also effectively predicts when the effect does not materialize. First, we find that if consumers feel dissimilar to participating users, the effects are attenuated. We demonstrate that this happens when the community differs from consumers along important demographics (i.e., gender) or when consumers are nonexperts in the focal domain (i.e., they feel that they do not belong to the social group of participating users). Second, the effects are attenuated if the user-driven firm is only selectively rather than fully open to participation from all users (observing consumers do not feel socially included). These findings advance the emerging theory on user involvement and offer practical implications for firms interested in pursuing a user-driven philosophy. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mnsc.2014.1999. (authors' abstract)

We test our hypotheses on 186 participants designing their own scarves with an MC toolkit. After completing the process, they submitted binding bids for "their" products in Vickrey auctions. We therefore observe real buying behavior, not merely stated intentions. We find that the subjective value of a self-designed product (i.e., one's bid in the course of the auction) is indeed not only impacted by the preference fit the customer expects it to deliver, but also by (1) the process enjoyment the customer reports, (2) the interaction of preference fit and process enjoyment, and (3) the interaction of preference fit and perceived process effort. In addition to its main effect, we interpret preference fit as a moderator of the valuegenerating effect of process evaluation: In cases where the outcome of the process is perceived as positive (high preference fit), the customer also interprets process effort as a positive accomplishment, and this positive affect adds (further) value to the product. It appears that the perception of the self-design process as a good or bad experience is partly constructed on the basis of the outcome of the process. In the opposite case (low preference fit), effort creates a negative affect which further reduces the subjective value of the product. Likewise, process enjoyment is amplified by preference fit, although enjoyment also has a significant main effect, which means that regardless of the outcome, customers attribute higher value to a self-designed product if they enjoy the process. The importance of the self-design process found in this study bears clear relevance for companies which offer or plan to offer MC systems. It is not sufficient to design MC toolkits in such a way that they allow customers to design products according to their preferences. The affect caused by this process is also highly important. Toolkits should therefore stimulate positive affective reactions and at the same time keep negative affect to a minimum. (authors' abstract)

Submitted by Mariana Dornelles Vargas (marianadv) on 2015-05-13T13:24:16Z No. of bitstreams: 1 inovacao_pelo.pdf: 5427161 bytes, checksum: 8fa399f681b83d9d8836dd8ce696cc3b (MD5) / Made available in DSpace on 2015-05-13T13:24:16Z (GMT). No. of bitstreams: 1 inovacao_pelo.pdf: 5427161 bytes, checksum: 8fa399f681b83d9d8836dd8ce696cc3b (MD5) Previous issue date: 2012 / Nenhuma / A inovação pelo Design é um termo que está na pauta de discussão das empresas e na pesquisa das academias atualmente, porém, sua abordagem, quando feita através de workshops, carece de referencial teórico que lhe dê suporte e embasamento. Esta dissertação investiga a contribuição dos métodos de Design no processo criativo, base da inovação, a serem utilizados de forma modular em workshops. O estudo foi dividido em duas partes, sendo a primeira composta de uma revisão acerca da evolução dos métodos e teorias sobre Design, lançando uma lente teórica no Design Thinking, no Design Estratégico e na inovação, como um modelo de aprendizagem experiencial. Na segunda parte, foi realizado uma pesquisa-ação que propôs dois workshops e que resultou em uma revisão da metodologia proposta e algumas recomendações acerca da mesma. A partir do estudo realizado, pôde-se identificar, ao longo das diferentes etapas da pesquisa, 14 variáveis relevantes para promover dinâmicas e interações que contribuem para o processo criativo durante um workshop, das quais seis foram testadas em um primeiro workshop e cinco em um segundo. Dessa forma, foi proposto um processo de workshops com três fases temporais e oito variáveis que estimulassem a geração de ideias e que resultassem em inovações. / Innovation through Design is a subject that has been much discussed in organizations and universities recently. Yet its approach, by means of workshops, lacks theoretical reference that may provide it with support and foundation. This work investigates how Design methods, when applied in modular ways in workshops, can contribute to the creative process, which is the foundation of innovation. This study was divided into two parts. The first one is a theoretical overview regarding the evolution of the Design theories and methods, focusing on Design Thinking, Strategic Design and innovation as an experiential learning process. The second part consists of an action research that proposed two workshops, resulting in a revision of the previously proposed methodology and some related recommendations. Based on this work it was possible to identify, throughout the different phases of the research, 14 relevant variables to promote dynamics and interactions that contribute to the creative process in a workshop; 6 of these variables were tested in the first workshop and 5 were tested in the second one. Thus a process of workshops was proposed in which 3 temporal phases and 8 variables could stimulate the generation of ideas that led to innovation.

The primary argument in favor of mass customization is the delivery of superior customer value. Using willingness-to-pay (WTP) measurements, Franke & Piller (2004) have recently shown that customers designing their own watches with design toolkits are willing to pay premiums of more than 100% (DWTP). In the course of three studies, we found that this type of value increment is not a singular occurrence but might rather be a general phenomenon, as we again found average DWTPs of more than 100% among customers designing their own cell phone covers, T-shirts, and scarves. Building on this, we discuss the sources of benefits that are likely to explain this tremendous value increment. We argue that compared to conventional standard products, a mass-customized product might render the following utilitarian and hedonic benefits: (1) First, the output might be beneficial as self-designed products offer a much closer fit between individual needs and product characteristics. In addition to this mere functional benefit, extra value might also stem from (2) the perceived uniqueness of the self-designed product. As the customer takes on the role of an active codesigner, there may also be two general 'do-it-yourself effects': (3) First, the process of designing per se is likely to allow the customer to meet hedonic or experiential needs (process benefit). (4) Customers may also be likely to value the output of self-design more highly if they take pride in having created something on their own (instead of traditionally buying something created by somebody else). This is referred to as the 'pride of authorship' effect. (author's abstract)

Submitted by Maicon Juliano Schmidt (maicons) on 2015-04-22T13:39:09Z No. of bitstreams: 1 Ricardo Nascimento Pletes.pdf: 6851902 bytes, checksum: d49e75cc1a1b20f304d1626a038f6489 (MD5) / Made available in DSpace on 2015-04-22T13:39:09Z (GMT). No. of bitstreams: 1 Ricardo Nascimento Pletes.pdf: 6851902 bytes, checksum: d49e75cc1a1b20f304d1626a038f6489 (MD5) Previous issue date: 2013-03-26 / Nenhuma / Em mercados onde a necessidade de um olhar direcionado para a resolução de problemas complexos e busca da inovação é crescente, destaca-se o Design Estratégico, através de sua capacidade de lidar com contextos incertos e instáveis, ligar os pequenos detalhes a uma grande visão, e entender a conexão entre a concepção e a execução, fazendo deste um recurso promissor frente à economia contemporânea. O conceito do Design Estratégico investigado faz uso de uma metodologia típica para a busca da inovação, porém há poucos estudos conhecidos sobre a sua aplicabilidade em Micro e Pequenas Empresas. Colocando-se neste ponto, a pesquisa tem como objetivo fornecer indícios para a melhor forma de implementar as metodologias do Design Estratégico na busca da inovação liderada pelo design dentro da realidade das Micro e Pequenas Empresas. Procurou-se identificar os níveis de compreensão dos atores envolvidos, os momentos mais produtivos e as potencialidades de inovação para o contexto pesquisado. Frente a isso, a investigação conta com uma fundamentação teórica que embasa o estudo, o entendimento do ambiente vivenciado e a aplicação da metodologia do Design Estratégico através de pesquisa-ação realizada em uma pequena empresa desenvolvedora de mobiliário e acessórios. Os resultados colhidos mostraram a importância da adaptação das ferramentas de design ao meio específico e a relevância do papel do designer nesse processo, além de apontar indícios da influência do processo de design na cultura corporativa. / In markets where the need for a gaze directed to solving wicked problems and pursuit of innovation is increasing, stand out the Strategic Design, which is known for its ability to deal with uncertain and unstable contexts, connecting the small details of a grand vision, and understanding the connection between concept and execution, making this resource very promising regarding the contemporary economy. The concept of Strategic Design we investigated uses a typical approach to the pursuit of innovation, but with few known studies on applicability in Micro and Small Enterprises. Overcoming this point, the research aims to provide clues to better implement the Strategic Design methodologies in the pursuit of innovation led by design within the reality of Micro and Small Enterprises. We sought to identify the levels of understanding of the actors involved, the more productive times and potential for innovation to the researched context. The research has a theoretical basis that underlies the study, understanding the environment and experienced application of the methodology of Strategic Design through action research conducted in a home furnishings company. The final results showed the importance of adapting the tools to specific design environment and the fundamental role of the designer, emphasizing the design process influence on the corporate culture.

<p>”Gastromax Duo” är ett examensarbete som genomförts inom ramarna för Innovations- och designingenjörsutbildningen vid Karlstads universitet. Projektet har självständigt fullföljts av Joakim Ahlgren och Joakim Lidström under vårterminen 2010. Examensarbetets omfattning är 22,5 hp.</p><p>Uppdragsgivare för projektet är Peter Ottosson och Jonas Eriksson på Sveico AB i Gnosjö. Handledare för projektet hos uppdragsgivaren har varit Peter Johansson. Monica Jakobsson har varit handledare på Karlstads universitet. Lennart Wihk, industridesigner och universitetsadjunkt vid Karlstads universitet, är examinator och har fungerat som handledare och bollplank i designprocessen.</p><p>Sveico AB ligger i Gnosjö och tillverkar köksredskap och andra tillbehör till köksmiljön. I Sveicos produktportfölj återfinns produktserien Gastromax, som riktar sig specifikt till hemmakocken. Gastromax-serien saknar emellertid ett kompakt sönderdelningsredskap för matvaror, vilket föranledde detta produktutvecklingsprojekt.</p><p>Den största enskilda delen i projektet har varit en grundlig förstudie där projektgruppen kartlagt vilka behov och önskemål som finns hos användarna, samt hur marknaden ser ut för produkten. Förstudien består av intervjuer med konsumenter, professionella användare och representanter för handeln samt användarstudier.</p><p>Under produktutvecklingsprocessen har en rad olika idégenereringsmetoder används, såväl internt i projektgruppen, som externt med utomstående individer. Under den påföljande konceptutvecklingsfasen lades stor vikt vid framtagningen av fysiska modeller för utvärdering av idéer och lösningar.</p><p>Av de nitton koncept som sammanställdes från idégenereringsfasen, sållades sex koncept ut med hjälp av systematiska utvärderingsmetoder. De sex koncepten presenterades för uppdragsgivaren, som i sin tur valde ut två av koncepten, vilka projektgruppen vidareutvecklat till det slutgiltiga produktförslaget.</p><p>Den slutgiltiga detaljlösningen omhuldas av sekretess, men tre nyckelegenskaper hos det hopfällbara sönderdelningsredskapet kan noteras:</p><ul><li>Lång rivyta</li><li>Ställbar arbetsvinkel</li><li>Två rivytor, en fin och en grov</li></ul><p>Projektets slutliga resultat är en produktbeskrivning med förslag på övergripande utformning, mekanisk lösning av ställbarheten och materialval för produktens olika delar.</p> / <p>”Gastromax Duo” is a degree project for the Innovation and Design Engineering program at Karlstad University. Joakim Ahlgren and Joakim Lidström have independently carried out the project during Spring Term 2010. The degree project extends 22,5 ECTS credits.</p><p>The assigners for this project are Peter Ottosson and Jonas Eriksson at Sveico AB in Gnosjö, Sweden. Peter Johansson is the project supervisor at Sveico AB and Monica Jacobsson is the academic supervisor at Karlstad University. The examiner at Karlstad University is Lennart Wihk, who has also supported the project team during the design process.</p><p>Sveico AB is located in Gnosjö, Sweden and manufactures kitchen utensils and other kitchen accessories. In the Sveico AB product portfolio resides the Gastromax series of kitchen tools for the ”home chef”. The lack of a foldable grater within the Gastromax series was noticed by the Sveico AB management, which brought about this project.</p><p>The largest part of this project was a very thorough pre-study phase, where the project team mapped out the needs and wishes of the users, along with research about the market of the product. The pre-study consists of interviews with consumers, professional users and representatives of commerce, along with user studies.</p><p>During the product development process, a number of idea generation methods has been used, both internally in the project team and externally with uninitiated individuals. During the subsequent concept generation phase, emphasis was put on the development of physical models, used to evaluate ideas and solutions.</p><p>Out of the 19 concepts that were developed during the concept generation phase, six was chosen through a set of systematic evaluation routines. These six concepts were presented to the assigners that in turn chose two of the concepts for the project team to develop further. These two concepts was then combined and transformed into the final product proposal.</p><p>The final, detailed solution is surrounded with secrecy, but three key concepts in the final foldable grater can be officially stated:</p><ul><li>A long grating surface</li><li>Adjustable work angle</li><li>Two grating surfaces: one fine and one coarse</li></ul><p>The final result of the project is a product description of the grater, with a proposal of a general design, a mechanical solution of the adjustability aspect and a suggestion of materials for the different product components.</p>

”Gastromax Duo” är ett examensarbete som genomförts inom ramarna för Innovations- och designingenjörsutbildningen vid Karlstads universitet. Projektet har självständigt fullföljts av Joakim Ahlgren och Joakim Lidström under vårterminen 2010. Examensarbetets omfattning är 22,5 hp. Uppdragsgivare för projektet är Peter Ottosson och Jonas Eriksson på Sveico AB i Gnosjö. Handledare för projektet hos uppdragsgivaren har varit Peter Johansson. Monica Jakobsson har varit handledare på Karlstads universitet. Lennart Wihk, industridesigner och universitetsadjunkt vid Karlstads universitet, är examinator och har fungerat som handledare och bollplank i designprocessen. Sveico AB ligger i Gnosjö och tillverkar köksredskap och andra tillbehör till köksmiljön. I Sveicos produktportfölj återfinns produktserien Gastromax, som riktar sig specifikt till hemmakocken. Gastromax-serien saknar emellertid ett kompakt sönderdelningsredskap för matvaror, vilket föranledde detta produktutvecklingsprojekt. Den största enskilda delen i projektet har varit en grundlig förstudie där projektgruppen kartlagt vilka behov och önskemål som finns hos användarna, samt hur marknaden ser ut för produkten. Förstudien består av intervjuer med konsumenter, professionella användare och representanter för handeln samt användarstudier. Under produktutvecklingsprocessen har en rad olika idégenereringsmetoder används, såväl internt i projektgruppen, som externt med utomstående individer. Under den påföljande konceptutvecklingsfasen lades stor vikt vid framtagningen av fysiska modeller för utvärdering av idéer och lösningar. Av de nitton koncept som sammanställdes från idégenereringsfasen, sållades sex koncept ut med hjälp av systematiska utvärderingsmetoder. De sex koncepten presenterades för uppdragsgivaren, som i sin tur valde ut två av koncepten, vilka projektgruppen vidareutvecklat till det slutgiltiga produktförslaget. Den slutgiltiga detaljlösningen omhuldas av sekretess, men tre nyckelegenskaper hos det hopfällbara sönderdelningsredskapet kan noteras: Lång rivyta Ställbar arbetsvinkel Två rivytor, en fin och en grov Projektets slutliga resultat är en produktbeskrivning med förslag på övergripande utformning, mekanisk lösning av ställbarheten och materialval för produktens olika delar. / ”Gastromax Duo” is a degree project for the Innovation and Design Engineering program at Karlstad University. Joakim Ahlgren and Joakim Lidström have independently carried out the project during Spring Term 2010. The degree project extends 22,5 ECTS credits. The assigners for this project are Peter Ottosson and Jonas Eriksson at Sveico AB in Gnosjö, Sweden. Peter Johansson is the project supervisor at Sveico AB and Monica Jacobsson is the academic supervisor at Karlstad University. The examiner at Karlstad University is Lennart Wihk, who has also supported the project team during the design process. Sveico AB is located in Gnosjö, Sweden and manufactures kitchen utensils and other kitchen accessories. In the Sveico AB product portfolio resides the Gastromax series of kitchen tools for the ”home chef”. The lack of a foldable grater within the Gastromax series was noticed by the Sveico AB management, which brought about this project. The largest part of this project was a very thorough pre-study phase, where the project team mapped out the needs and wishes of the users, along with research about the market of the product. The pre-study consists of interviews with consumers, professional users and representatives of commerce, along with user studies. During the product development process, a number of idea generation methods has been used, both internally in the project team and externally with uninitiated individuals. During the subsequent concept generation phase, emphasis was put on the development of physical models, used to evaluate ideas and solutions. Out of the 19 concepts that were developed during the concept generation phase, six was chosen through a set of systematic evaluation routines. These six concepts were presented to the assigners that in turn chose two of the concepts for the project team to develop further. These two concepts was then combined and transformed into the final product proposal. The final, detailed solution is surrounded with secrecy, but three key concepts in the final foldable grater can be officially stated: A long grating surface Adjustable work angle Two grating surfaces: one fine and one coarse The final result of the project is a product description of the grater, with a proposal of a general design, a mechanical solution of the adjustability aspect and a suggestion of materials for the different product components.

”Stödbricka för muffinsformar” är ett examensarbete som självständigt utförts av Sara Glanander och Rebecka Westerlund under vårterminen 2011. Det har genomförts vid Karlstads universitet, fakulteten för teknik- och naturvetenskap under innovations- och designingenjörsprogrammet. Siluett of Sweden AB i Kristinehamn är uppdragsgivaren för projektet och kontaktperson samt handledare på företaget är Bernt Rådberg, försäljnings- och marknadschef. Handledare av projektet vid Karlstads universitet är Monica Jakobsson, universitetsadjunkt och programledare för innovations- och designingenjörsprogrammet. Examinator är Fredrik Thuvander, universitetslektor och professor på Karlstads universitet. Siluett, som tillverkar bakformar och andra kartong- och pappersbaserade produkter för bageri- och konditorinäringen, har lagt märke till en ökad efterfrågan av monterade mönstertryckta formar hos sina kunder. Därför startades projektet i syfte att tillgodose detta behov. Då företaget redan lagt märke till kundbehovet genomfördes en mindre förstudie i form av korta intervjuer på ett tiotal bagerier i Karlstad och fyra massproducerande bagerier runt om i landet. Fokus låg på produktspecificeringen där de krav och funktioner som efterfrågades identifierades.  Under konceptgenereringen användes olika idégenereringsmetoder, både självständigt och i grupp. Projektgruppen märkte dock att de fick de enklaste och mest entydiga beskrivningarna genom att göra skissmodeller i papper och enklare kartongmaterial, vilket därför flitigt användes under projektets gång. Här studerades även stödbrickans fysiska ergonomi samt materialets värmebeständighet i form av laborationer. De framtagna koncepten utvärderades och utvecklades. I slutet av projektet återstod fyra koncept vilka presenterades för handledaren på företaget. Det bästa konceptet valdes ut och anpassades för tillverkning av konstruktören, Niklas Karlén, på Petersson Packaging i Norrköping. För närvarande pågår nyhetsgranskning av konceptet, vilket medför att det slutliga resultatet inte kan redovisas. Konceptets mest framstående egenskaper är dock att den är enkel att vika ihop, den är stapelbar och lätthanterlig, vilket var några av projektets mål. / ”Support tray for muffin cups” is a final thesis which was independently executed by Sara Glanander and Rebecka Westerlund during spring 2011. It was carried out through Karlstad University Faculty of Technology and Science in the study program of Innovation and Design Engineering. The employer of the project is Siluett of Sweden AB in Kristinehamn. The contact person and instructor at the company is Bernt Rådberg, sales and marketing manager. The supervisor at Karlstad University is Monica Jakobsson, lecturer and director of studies for the study program in Innovation and Design Engineering. Examiner is Fredrik Thuvander, lecturer and professor at Karlstad University. Siluett manufactures muffin cups and other cardboard- and paperbased products for the bakery- and patisserie industry. They have noticed an increase in demand from their customers for set up, patterned, muffin cups. The project was initiated to fulfill this need. Since the company had already noticed the need, only a smaller preliminary study was performed. The study was in the shape of short interviews at ten different bakeries in Karlstad and four mass-producing bakeries around the country. The focus was on the defining of the product where the inquired demands and functions were specified. Different methods were used during the concept generation, both individually and in group. The project team noticed that the easiest way to get understandable descriptions were by making small models in paper and cardboard. This method was diligently used throughout the project. Also the physiological ergonomics was studied and the heat resistance of the material was tested by laboratory experiments. The produced concepts were evaluated and developed. In the end, only four concepts remained and were presented to the instructor at the company. The best concept was chosen and later adjusted for manufacturing by Nicklas Karlén, a constructor at Peterson Packaging AB in Norrköping. For the present a novelty search is going on, which entails that the final result cannot be shown. The most eminent characteristic of the chosen concept is its simplicity. It is easy to fold, easy to stack and easy to handle, which was some of the goals of the project.

No description available.

Ett ljudfenomen som uppstår i samband med luftkomprimeringen i den nya D7 motorn har uppmärksammats som ett problem av kunderna. Ljudfenomenet som resonerar i hytten bidrar till en obehaglig arbetsmiljö. Uppdraget har i sin tur varit att utveckla en luftkompressormonterad ljuddämpare mot en kravspecifikation som eliminerar detta fenomen. Med hjälp av diverse verktyg och en spiral produktutvecklingsprocess utfördes ett flertal iterationer av dem koncept som kan tänkas lösa problemet. Dessa iterationer konstruerades i mjukvaran CATIA V5 för att sedan beställas in som fysiska prototyper i materialet Pa12. För att bekräfta prototypernas funktionalitet utfördes simuleringar samt fysiska tester. Det resulterande arbetet blev ett konceptförslag till Scania CV AB som uppfyller kravspecifikationerna. Lösningens ljuddämpningsförmågan reducerade ljudfenomenet med 73% i genomsnitt. Med hjälp av observationer och analyser under de fysiska testgenomförandet uppmärksammades komplikationer som bör åtgärdas. Det mest kritiska med det nuvarande konceptet är dem vibrationer som uppstår. För att åtgärda detta problem kommer det krävas ytterligare infästningspunkter på motsvarande sida till de nuvarande. All mätdata i denna rapport är modifierat. Detta för att skydda känslig information. / A noise phenomenon that arises in connection with air compression in the new D7 engine has been noted as a problem by the customers. The sound phenomenon resonates in the cabin contributes to an unpleasant work environment. The mission, in turn, has been to develop an air compressor-mounted silencer against a requirement specification to eliminate this phenomenon. Using various tools and a spiral product development process, a number of iterations were made of those concepts that could solve the problem. These iterations were engineered in the CATIA V5 software, then ordered as physical prototypes in the material Pa12. To confirm the prototypes' functionality, simulations and physical tests were performed. The resulting work became a concept proposal for Scania CV AB that meets the requirements specifications. The solution managed to reduce the sound phenomenon by 73% on average. With the help of observations and analyzes during the physical test implementation, complications were noted that should be addressed. The most critical on the current concept is the vibration that occurs. To fix this problem additional attachment points will be required on the corresponding side to the current ones. All data in this report have been modified. This is to protect sensitive information.