Este trabalho busca responder a pergunta de pesquisa: como ocorre a gestão da inovação em uma empresa de Medicina Diagnóstica? Para isso teve como objetivo aprofundar a compreensão sobre a gestão da inovação nesta empresa, entendendo as etapas do processo de inovação (ideação, conversão e difusão), entendendo como a estratégia da inovação se insere no processo de gestão da inovação, e entendendo como que pessoas e organização se inserem na gestão da inovação. Esta pesquisa fez uso de uma abordagem de natureza teórico-prática de enfoque qualitativo e objetivos de caráter exploratório por meio deum estudo de caso único em um centro de medicina diagnóstica de grande porte, reconhecido por práticas de gestão e inovação. Foram utilizadas as técnicas de entrevistas semiestruturadas, observação direta na empresa, e análise de documentos. Para a etapa de entrevista foi elaborado um protocolo semiestruturado com questões orientadoras conforme pesquisa bibliográfica a respeito de gestão da inovação, o setor de saúde e medicina diagnóstica.Foram entrevistados 12 líderes da empresa envolvidos com a gestão da inovação. Todas as fontes de dados foram analisadas e trianguladas chegando à apresentação e discussão de resultados do caso. Como resultados, a pesquisa evidenciou a importância da inovação em medicina diagnóstica, podendo reduzir custos e aumentar a qualidade, além de gerar valor para o restante da cadeia. A estratégia da inovação é alinhada à estratégia corporativa em diversos elementos e possui um processo de definição de drivers que direcionam a companhia no processo de inovação. O processo de inovação é influenciado por atores encontrados na literatura como órgãos reguladores, médicos, pacientes, fornecedores, universidades e operadoras. Além destes, outros foram citados, como órgãos representativos e o Ministério da Ciência e Tecnologia. Dois processos estruturados de inovação foram evidenciados: de novos produtos e de novos processos. O processo de novos produtos é alinhado ao modelo destagegates, enquanto que o processo de novos processos é mais amplo seguindo o modelo hegemônico. A etapa de ideação ocorre com geração de ideias tanto por fontes internas como externas, sendo as principais fontes os médicos e técnicos assessores, e os colaboradores. Técnicas como brainstorming, observação do comportamento dos clientes, e pesquisas acadêmicas são utilizadas. Na etapa de conversão, a seleção e avaliação é feita de maneira colegiada ou individual, por meio de fóruns presenciais ou virtuais. Os critérios de seleção são o alinhamento estratégico, as análises financeiras, técnicas e comerciais. No desenvolvimento e implantação, destaca-se a aplicação de pilotos e testes antes da efetiva implantação da inovação, treinamentos e acompanhamentos da implantação. Por fim, a etapa de difusão ocorre externamente, por meio da equipe comercial junto às operadoras, e com a equipe de médicos e técnicos assessores, junto aos clientes médicos, além dos canais de divulgação como eventos e congressos. A divulgação com clientes finais se dá por meio dos sites, redes sociais, e revistas. Já internamente, a comunicação ocorre principalmente na forma de murais e portais virtuais de comunicação, na atualização de documentos técnicos, e por meio de eventos internos de divulgação do conhecimento, premiação e reconhecimento. Em pessoas e organização, a pesquisa evidenciou que a cultura influencia o processo de gestão da inovação, sendo formada historicamente sobre os pilares de geração de conhecimento e relacionamento acadêmico nas universidades. Objetiva-se gerenciar os recursos humanos capturando pessoas alinhadas ao valor da inovação desde a fase de contratação, passando por treinamentos, avaliação anual de desempenho, premiação e reconhecimento. Não somente os colaboradores internos recebem incentivos e reconhecimentos, como também há incentivos a fornecedores, médicos e universitários por meio de programas específicos. / This master thesis seeks to answer the research question: how works the management of innovation in a case of Diagnostic Medicine? The purpose of this study was to deepen the understanding of innovation management in a diagnostic medicine company, understanding the stages of the innovation process (ideation, conversion and diffusion), understanding how the innovation strategy is embedded in the process of innovation management, and understanding how people and organizations are involved in managing innovation. This research made use of a theoretical-practical approach of qualitative approach and exploratory objectives through a case study in a large diagnostic medicine center, recognized by management and innovation practices. The techniques of semi-structured interviews, direct observation in the company, and document analysis were used. For the interview stage, a semistructured protocol was developed with orienting questions according to bibliographic research regarding innovation management, the health sector and diagnostic medicine. We interviewed 12 company leaders involved in innovation management. All data sources were analyzed and triangulated, arriving at the presentation and discussion of the results of the case. The research highlighted the importance of innovation in diagnostic medicine, which can reduce costs and increase quality, and generate value for the rest of the chain. The innovation strategy is aligned with the corporate strategy in several elements and has a process of definition of drivers that guide the company in the process of innovation. The innovation process is influenced by several stakeholders found in the literature. Besides these others were cited as representative bodies, and the ministry of science and technology. Two structured innovation processes were evidenced: process of new products and new processes. The process of new products is aligned with the stage gates model, while the process of new processes is broader following the hegemonic model. The stage of ideation occurs with the generation of ideas by both internal and external sources, the main sources being the doctors and technical advisors, and collaborators. Techniques such as brainstorming, customer behavior observation, and academic research are used. In the conversion stage, the selection and evaluation can be done collegially or individually, through forums that can be even virtual. The selection criteria are strategic alignment, financial, technical and commercial analysis. In the development and implementation, we highlight the application of pilots and tests before the effective implementation of the innovation, the training and follow-up of the implementation. Finally, the diffusion stage occurs externally, through the commercial team with the operators, and with the team of medical and technical advisors, with the medical clients, in addition to the channels of dissemination such as events, congresses. Publicity with end customers is through websites, social networks, and magazines. Already internally the communication occurs mainly in the form of virtual murals and portals of communication, in the updating of technical documents, and through internal events of dissemination of knowledge, awards and recognition. In people and organization, the research evidenced that culture influences the process of innovation management, being historically formed on the pillars of knowledge generation and academic relationship in universities. It aims to manage human resources by capturing people aligned with the value of innovation from the hiring stage, through training, annual performance evaluation, awards and recognition. Not only do internal collaborators receive incentives and recognition, but there are also incentives to suppliers, doctors and university students through specific programs.

O setor de software é muito dinâmico e competitivo, o que obriga as empresas a constantemente se transformar, seja pela incorporação de novas tecnologias, pela implementação de inovações em produtos e serviços, ou pela exploração de novos modelos de negócio. Neste cenário, empresas de software, para se manterem competitivas, precisam desenvolver rotinas de inteligência tecnológica (IT) que permitam coletar, analisar e tomar decisões sobre oportunidades e ameaças tecnológicas. Empresas de diversos setores têm adotado uma técnica de IT denominada roadmap tecnológico, que sucintamente representa uma visão de futuro que identifica a rota tecnológica, ou seja, as tecnologias a serem adotadas no futuro, associadas aos produtos a serem desenvolvidos e aos mercados a serem explorados. Neste contexto, esta tese procurou responder à questão \"Como empresas brasileiras de software realizam atividades de elaboração de roadmap tecnológico?\". Com base na literatura sobre roadmaps foi possível elaborar um modelo conceitual com as principais características identificadas em termos de objetivos, fontes de informação, barreiras, processo/conteúdo e benefícios dos roadmaps. Foi adotada a metodologia de estudos de casos múltiplos, com amostragem intencional, sendo selecionadas duas empresas de pequeno, duas de médio e duas de grande porte. O modelo conceitual elaborado para esta tese se mostrou muito útil, pois permitiu descrever os casos analisando sempre as mesmas dimensões, facilitando a comparação. Foi possível verificar, por exemplo, as características da atividade de elaboração de roadmaps importantes para todas as empresas estudadas, bem como aquelas importantes apenas para empresas de grande porte. Os casos evidenciam que há duas importantes influências do porte da empresa sobre a atividade de elaboração de roadmaps. Primeiro, a complexidade das interações internas e externas durante todo o processo é maior nas grandes empresas. Segundo, a organização do processo também é mais elaborada nas grandes empresas. Adicionalmente, este estudo permitiu identificar particularidades do setor de software com relação à elaboração de roadmaps: a) Foco no curto prazo - as empresas pesquisadas possuem foco no curto prazo, em geral trabalhando nas decisões tecnológicas e de funcionalidades para a próxima versão de seus produtos; e, b) Gestão de códigos do software - a estratégia da empresa sobre códigos ativos (ou seja, vigentes em clientes) a serem mantidos está relacionada ao roadmap e pode limitar o potencial de crescimento da firma. Visando cobrir um hiato existente entre a prática das empresas estudadas (foco em curto prazo) e a literatura (foco em longo prazo), é apresentada nesta tese uma proposta de metodologia para elaboração de roadmap tecnológico de longo prazo para empresas de software. Este estudo traz contribuições práticas e teóricas. Empresas de software, e eventualmente de setores correlatos, podem se beneficiar deste estudo por permitir comparar sua atividade de elaboração de roadmaps com a das empresas estudadas, bem como identificar pontos para aprimoramento à medida que planeja crescer. Do ponto de vista acadêmico, este estudo oferece diversas contribuições. Primeiramente, o modelo conceitual adotado nesta tese pode ser utilizado em outros estudos sobre roadmaps, inclusive em outros setores. Os estudos de caso evidenciam como a atividade de elaboração de roadmaps se diferencia em empresas de diferentes portes. Por fim, foram identificadas particularidades das empresas de software na atividade de elaboração de roadmaps. / The software industry is highly dynamic and competitive. Companies competing in this industry must continuously transform themselves, through the incorporation of new technologies, innovation in products and services, or the exploration of new business models. Given this scenario, in order to remain competitive, software companies should develop technological intelligence (TI) routines to enable them to collect, analyse and make decisions regarding technological opportunities and threats. Companies from different industries are adopting a TI technique named technological roadmapping, which succinctly presents a future vision that identifies a technological path, that is, the technologies to be adopted in the future, together with the products to be developed and markets to be explored. Against this backdrop, this thesis addresses the question of \"How do Brazilian software companies carry out technological roadmapping activities?\" Based on the literature on roadmaps it has been possible to develop a conceptual model with the main characteristics in terms of objectives, sources of information, barriers, components and benefits of roadmaps. A multiple case studies methodology was adopted, with an intentional sample. Two small, two medium and two large companies were selected. The conceptual model developed for this thesis proved effective, as it enabled the description of the cases while always analysing the same dimensions, which facilitated the comparison. It was possible to verify, for example, the characteristics of the roadmapping activity important for all the companies studied, as well as those important only for large companies. The cases show that there are two important influences on roadmapping activities stemming from the size of the firm. First, the complexity of internal and external interactions throughout the process is greater for large companies. Second, the organization of the process is also more developed in large companies. Furthermore, this study identified some characteristics unique to the software industry with regards to the development of roadmaps: a) Focus on the short term - the companies surveyed have focused on the short-term, typically working with technology decisions and features for the next version of products; and, b) Management of software codes - the company\'s strategy for active codes (i.e. currently used with clients) to be maintained is related to the roadmap and may limit the potential growth of the firm. With a view to bridging a gap that exists between the practice of the companies studied (focus on short-term) and literature on the subject (focus on long-term), a proposed methodology for developing a long-term technological roadmap for software companies is presented in this thesis. This study presents theoretical and practical contributions. Software companies, and possibly related industries, can benefit from this study by comparing their roadmapping activities to those from the companies studied, and identifying points for improvement as they plan to grow. From an academic perspective, this study offers several contributions. First, the conceptual model adopted in this thesis can be used in other roadmap studies, including in other sectors. The case studies show how the roadmapping activities differ in firms of different sizes. Finally, characteristics specifically related to software companies in the roadmapping activity have been identified.

A proposta de criação de um modelo de difusão da inovação para institutos de pesquisa públicos no Brasil sugere que o inter-relacionamento de instituições de pesquisa e empresas pode ocorrer de maneira diferente da que vem sendo observada na prática. Os NITs são questionados como modelo único para gerir a política de inovação dos institutos de pesquisa para promover a transferência de tecnologia e interação com empresas. Com o objetivo de alavancar o desenvolvimento científico, por meio do aumento da quantidade gerada de produtos e serviços inovadores e do fluxo de conhecimento produzido e transferido para a sociedade, sugere-se que a estratégia de difusão da inovação para institutos de pesquisa pode ocorrer com maior eficiência da que ocorre atualmente. A compatibilização entre a produção, oferta e demanda do conhecimento científico por parte de institutos de pesquisa públicos no Brasil e empresas se dá pela multiplicidade de opções estratégias, como sugerida pela abordagem sistêmica, e com portfólio de modelos de negócios associados. Uma estrutura multicanais de distribuição pode contribuir com a eficiência da difusão da inovação por incorporar funções antes desenvolvidas por componentes da estrutura de canais nem sempre ágeis e/ou com competências específicas para gerir a inter-relação com empresas. Foi utilizada a grounded theory como metodologia que, para a categorização e posterior codificação axial, teve como base 63 fontes de dados, sendo 21 entrevistas e 42 palestras, resultado a criação de modelo teórico para difusão da inovação em institutos de pesquisa públicos no Brasil. / The proposed innovation diffusion model for public research institutes in Brazil suggests that the inter-relationship of research institutions and enterprises can occur differently from what has been observed in practice. More often than rare, one has been questioning NITs primacy on managing innovation policy research institutes to promote technology transfer and interaction with companies. Aiming to leverage the scientific development, by increasing the throughtput of innovative products and services and the flow of knowledge produced and transferred to the society, it is suggested that innovation diffusion strategy for research institutes can occur with higher efficiency than currently occurs. The compatibility between the production, supply and demand of scientific knowledge on the part of public research institutes and companies in Brazil is due to the multiplicity of possible strategies, as suggested by the systemic approach, portfolio and associated business models. A multichannel distribution structure can contribute to the efficiency of innovation diffusion by incorporating functions previously performed by components of channels not always agile and / or with specific skills to manage the relationship with companies. This study is based on the grounded theory as its methodology. For categorization and posterior axial coding purposes, it were used 63 data sources, being 21 interviews and 42 lectures, and as a result it was possible to elaborate a theoretical model for innovation diffusion for research institutes public in Brazil.

Maintenir durablement une activité pendant vingt-trois ans ne s'improvise pas, mais demande au contraire de savoir modeler ensemble pensée et action, contrôle et apprentissage, stabilité et changement. L'élaboration d'une stratégie, par une TPE, suit un processus qui lui est propre c'est-à-dire adapté à ses capacités technologiques et organisationnelles mais aussi lié aux opportunités que son dirigeant arrive à saisir. A l'aide de l'étude du cas d'une petite cave coopérative, nous proposons d'illustrer le processus d'élaboration d'une stratégie. Nous retenons comme fil conducteur le dirigeant qui a occupé à la fois la présidence du conseil d'administration de la coopérative et la direction managériale de la petite firme. Nous verrons que cette originalité fonctionnelle a permis à l'organisation de conjuguer innovation et pérennité sur l'ensemble de ses domaines d'activités, l'autorisant ainsi à poursuivre le développement de son industrie vitivinicole et ce malgré les problématiques fonctionnelles rencontrées ou les évolutions sur son marché. Analyser « l'innovation en train de se faire » a fait émerger l'un après l'autre les évènements-clés qui ont façonné la politique menée de 1988 à 2011 et a permis de mettre en évidence le rôle des acteurs au cœur du processus d'apprentissage stratégique. / To maintain durably an activity during twenty-three years doesn't act as itself but it takes to know how to model together : though and action, control and learning, stability and change. The elaboration of a strategy, by a SME, follows a process of its own that is adapted to its technological and organizationel capacities but it must also be connected to the opportunities seized by the manager.Based one's argument on the case study of a small cooperative cellar, we illustrate the elaboration process of a strategy. We retain the story line of the manager who served as chairman of the board of directors of the cooperative and also as managing director of this small firm. We shall see that this functional originality allowed the organization to combine innovation and sustainability on all fields of activity. This helped it to continue the development of its wine industry, in spite of the functional problems or the evolutions of his Market.To study "the innovation being made" has brought to the foreground one after the other the events-keys, which shaped the corporate policy led from 1988 to 2011, and allowed to highlight the role of the actors at the heart of the process of strategic Learning.

This Masters Thesis explores the behaviour of Generation Y in the workplace and its impact on management innovation. It focuses mainly on research on the values, attitudes, specifics and needs of this generation in the work place and their potential impact on  management innovation. This work reveals the key parameters in the choice of future employer and also the best ways to motivate Generation Y representatives to work well. Results of the research show that there is a connection between applied management principles and job satisfaction of Generation Y representatives. Therefore, it will be necessary for the companies to deal with management innovations in a specific way to attract this generation. This Thesis shows positive examples of companies in the Czech Republic, which could become an inspiration for other employers and an ideal place for the career development of Generation Y representatives due to their management model, corporate culture and general approach to the Generation.

Diploma thesis deals with SCRUM methodology and its uses in innovation management. The main objective of the thesis is creation of a specific framework which will enable to use SCRUM methodology in the innovation process. The thesis is divided into three parts. The first part presents theoretical framework important for the main research. This part contains literature review and research dedicated to the SCRUM methodology and innovation process. The second part of the thesis deals with mapping of the SCRUM methodology to Hladik's innovation process. This part also contains own design of the innovation management process. The third part of the thesis is dedicated to the case study. The case study uses described innovation management process for verification of the hypothesis saying that is possible to use SCRUM methodology in the innovation process. The author's contribution lies in creation of a framework which provides agile alternative to the classical innovation management models.

Driven by rapid technological developments, greater customer expectations, and increased product complexity,product development processes increasingly rely on the integration of dispersed specialist knowledge.Consequently, many industrial firms are changing the way they approach product development. Productdevelopment increasingly relies on knowledge integration across firm boundaries. Customers are one of the mostindispensable sources of knowledge, and their knowledge needs to be integrated during product development.However, little is known about the processes and mechanisms used to integrate customer knowledge in productdevelopment.Therefore, firms must devise processes and mechanisms that support knowledge integration withcustomers. This thesis aims to investigate knowledge integration with customers in collaborative productdevelopment. The work described in this thesis combines a case study with a survey approach. More specifically, five casestudies were conducted at three industrial manufacturing firms. Data were collected in 46 interviews, along withinformal discussions, workshops, and secondary material. The case studies revealed the role of knowledgeintegration, knowledge integration mechanisms, and the importance of contextual factors related to the customer’stechnical capability, and the locus of initiative for the product development project. A cross-sectional survey wasperformed in order to ascertain the role of knowledge integration and its effect on innovation performance and theeffect of firms and customers’ technical capability and locus of initiative on knowledge integration withcustomers. The survey study generated 216 responses from firms operating in the Swedish manufacturingindustry. This thesis consists of a compiled summary and five appended papers. The results in these provide the basis formodelling knowledge integration with customers. The findings confirm that integrating knowledge withcustomers in product development is associated with better innovation performance. Further, the results point tothe dynamic characteristics of knowledge integration in product development processes. More specifically, firmstend to apply different combinations of mechanisms in different phases, depending on the intended content of theknowledge contribution of the customer and the requirements of each phase in the development process. Inaddition, the degree of technical capability, internal integration capability, and locus of initiative are importantfactors influencing knowledge integration processes. This thesis sheds new light on collaborative productdevelopment with customers by demonstrating that knowledge, and particularly the integration of knowledgeacross firm boundaries, is a central property of product development. The study focuses on industrial andmanufacturing firms, complementing current perspectives on the role of customers in other sectors. In thisparticular sector, complexity and system-wide implications need to be resolved together with customers throughknowledge integration activities. An important implication of the thesis is that firms need to devise mechanismsfor knowledge integration with customers, and be prepared to redevise these as the firm progresses through theproduct development phases.

Die Entwicklung komplexer Systeme mit hohem Innovationspotenzial unter Einhaltung von Kosten- und Risikozielen kann nur durch die systematische Nutzung vorhandener unternehmensinterner und -externer Referenzen gelingen. Für Produktentwickelnde als Entscheidungsträger ist es jedoch schwierig einzuschätzen, welche Auswirkungen die gewählten Referenzen und Variationen auf Entwicklungszielgrößen wie Kosten, Risiko und Innovationspotenzial haben. Das Modell der PGE-Produktgenerationsentwicklung bietet hier das Potenzial, schon früh im Entwicklungsprozess mit Wissen über die Auswirkungen von Referenzen und Variationsarten auf Entwicklungszielgrößen die Entscheidungsgrundlage zu verbessern. Um das Wissen über diese Zusammenhänge dem Entwickelnden zur Verfügung zu stellen, werden in diesem Beitrag zwei Visualisierungsansätze entwickelt. Für einen Konzeptworkshop mit berufserfahrenen Studierenden wird ein diagrammbasierter Ansatz entwickelt, angewandt und evaluiert. Basierend auf den Ergebnissen des Workshops wird eine Virtual-Reality (VR) Visualisierungsumgebung entwickelt und initial in einem Forschungsgespräch validiert. Die VR-Umgebung veranschaulicht dem Nutzer intuitiv und systemspezifisch die Zusammenhänge zwischen dem Referenzsystem und der aktuellen Produktgeneration und deren Auswirkungen auf Entwicklungszielgrößen.

Med en utvecklingstakt som ökar exponentiellt, där ny teknologi och globalisering ärframåtdrivande faktorer, är det inte konstigt att det har blivit viktigare för företag att förändraoch utveckla sig om de vill fortsätta vara konkurrenskraftiga. Att kontinuerligt innovera ärnumer vitalt för att långsiktigt lyckas på en marknad. Som nästan alla sektorer och branscherså har den finansiella sektorn erfarit stora förändringar. Ny teknologi har gjort det möjligt förföretag att erbjuda smarta finansiella tjänster, något som hotar de traditionella storbankernasvinster och marknadsinnehav. Innovation management är ett forskningsämne som handlar omhur organisationer strukturerat kan styra, och arbeta med, sitt innovationsarbete och viidentifierade ett forskningsgap avseende hur svenska företag, inom den finansiella sektorn,arbetar med innovation management. Genom en komparativ fallstudie, baserad på primärtsemistrukturerade intervjuer med en efterföljande tematisk analys, undersökte vi hur svenskastorbanker och fintechbolag gör detta. Den teoretiska utgångspunkten skedde i Tidd ochBessants (2018) modell över innovation management och vi identifierade både likheter ochskillnader mellan de undersökta fallen. Resultaten tyder på att samtliga undersökta företagaktivt arbetar med innovation management, i olika mån. Exempelvis återfanns det likhetermellan företagens innovationsfaser, hur de betonade vikten av kontinuerlig innovation och enbalans mellan att utforska och utnyttja. Men fintecbolagen applicerade exempelvis flermetoder för att uppnå ett högt innovationsengagemang medan storbankerna fokuserade merpå inkrementell innovation internt och hämtade mer disruptiva komponenter från den externamiljön. Flera skillnader mellan storbankerna och fintechbolagen sinsemellan identifieradesockså. Resultaten bidrar till att öka förståelsen för innovation management och bidrar såledesbåde till teorin och praktiken.

Studiens syfte avser att öka kunskapen kring tjänsteinnovation hos svenska FinTechbolag och storbanker samt att ta reda på hur de olika typerna av bolag arbetar med att styra denna typ av innovation. Vidare är syftet att identifiera samt förklara likheter och skillnader som existerar kring arbete och styrning av tjänsteinnovation hos FinTech-bolag och storbanker i Sverige. Detta görs för att ge en ökad förståelse till varför det finns olika syn i hur effektiva grupperingarna är gällande innovationsarbete. Således ska uppsatsen bidra med en tydligare förklaring kring varför FinTech-bolag anses mer innovativa än storbanker i Sverige. / The purpose of the study is to increase knowledge about service innovation at FinTech companies and major banks in Sweden and to find out how the different types of companies work and govern this type of innovation. Furthermore, the purpose is to identify and explain similarities and differences that exists in work and governance of service innovation at FinTech companies and major banks in Sweden. This is carried out to create a better understanding to why there is a different view of the groups efficiency in regards of innovational work. Thus, the thesis will contribute with further explanations to why FinTech companies are regarded as more innovative than major banks in Sweden.