The aim of this study was to examine the correlation between home care assistants’ job satisfaction and the intent to switch jobs or career path. We also aimed to examine the correlation between home care assistants’ form of employment and their intent to switch jobs or career path. Given the fast approaching difficulties recruiting an adequate amount of care staff in elderly care to cover the demand of care staff in the light of the population at large getting older, which means there are progressively more older people for the younger population to care for. A quantitative study was performed on 74 home care assistants. To analyze our results we used Herzberg’s two-factor theory, the social psychology theory of attitudes and job satisfaction. Our result showed that our respondents were particularly satisfied with the relationship with the care recipients, but it also showed that they were not more inclined to switch jobs or career path when they were dissatisfied with the relationship with the care recipients. The result also showed that the full time employees compared to part time employees had a higher intention to leave their employer. In conclusion, we gathered that there are several components that affect the home care assistants’ inclinations to switch jobs or career path.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-08-06T15:00:32Z No. of bitstreams: 1 Marcelo Curth_.pdf: 3523824 bytes, checksum: 18ecaadf7b6998969313b3cd3ad001c1 (MD5) / Made available in DSpace on 2018-08-06T15:00:32Z (GMT). No. of bitstreams: 1 Marcelo Curth_.pdf: 3523824 bytes, checksum: 18ecaadf7b6998969313b3cd3ad001c1 (MD5) Previous issue date: 2018-04-04 / Nenhuma / O presente trabalho teve o objetivo de propor e testar um modelo teórico que considerou as relações entre envolvimento cognitivo, envolvimento afetivo, identidade social, laços de interação social, flow e intenção de compra. Para atingir os objetivos do estudo, inicialmente, foi realizada uma busca sistemática de elementos teóricos para composição do modelo e proposição das hipóteses. A partir disso foram realizados dois estudos por meio de uma survey, com 244 e 269 respondentes, respectivamente, com participantes de comunidades mobile (m-comunidades). O modelo teórico foi testado utilizando a técnica de Modelagem de Equações Estruturais (MEE). Além do teste do modelo e das hipóteses, também foi verificada a mediação dos construtos identidade social, laços de interação social e flow entre os construtos envolvimento cognitivo, envolvimento afetivo e intenção de compra. Os resultados indicaram que o envolvimento afetivo possui relação positiva na identidade social, o que não ocorreu com o envolvimento cognitivo nos dois estudos. A relação entre identidade social e intenção de compra foi suportada apenas no primeiro estudo. Para as outras relações, o primeiro estudo suportou as relações entre envolvimento afetivo e identidade social com laços de interação, envolvimento afetivo e identidade social com flow. No segundo estudo, os resultados mostraram suporte para a relação entre envolvimento cognitivo e identidade social com laços de interação, envolvimento cognitivo e identidade social com flow, além dos laços de interação com intenção de compra. Constatou-se um efeito mediador dos laços de interação com os envolvimentos e intenção de compra, sendo completa no primeiro estudo e parcial no segundo. Além disso, verificou-se que a identidade social e o flow não apresentaram efeito mediador entre os envolvimentos e intenção de compra. Por fim, a tese contribui em termos acadêmicos e gerenciais, possibilitando avanços no entendimento dos antecedentes da identidade social e as relações com a intenção de compra, demonstrando efeitos mediadores dos laços de interação. / The present study aimed to propose and test a theoretical model that considered the relationships between cognitive involvement, affective involvement, social identity, social interaction ties, flow, and purchase intent. In order to achieve the objectives of the study, initially, it was carried out a systematic search for theoretical elements for creating the model and the proposition of hypotheses. The two studies were carried out with a survey, with 244 and 269 respondents, respectively, with participants from mobile communities (m-communities). The theoretical model was tested by using the Structural Equation Modeling (SEM). In addition to the test of the model and the hypotheses, it was also analyzed the mediation of the constructs: social identity constructs, social interaction ties, and flow among the constructs cognitive involvement, affective involvement, and purchase intention. The results showed that the affective involvement has a positive relationship on the social identity. This did not occur with the cognitive involvement in both studies. The relationship between social identity and purchase intention was supported only in the first study. For the other relationships, the first study supported the relationships between affective involvement and social identity with interactions ties, affective involvement, and social identity with flow. In the second study, results show support to the relationship between cognitive involvement and social identity with interaction ties, cognitive involvement and social identity with flow, in addition to the interaction ties with purchase intent. It is seen a mediator effect of the interaction ties with the involvements and purchase intent, with the first study being complete and the second study being partial. In addition, it was found that social identity and flow did not present a mediator effect between involvements and purchase intent. Finally, the thesis is a contribution in academic and managerial terms, making it possible for advances in understanding the background to the social identity and relationships with the purchase intent, while showing mediator effects of the interaction ties.

Magister Commercii - MCom (Business and Finance) / The youth of South Africa is currently faced with high levels of unemployment and poverty. This raises concerns about the future of the South African people and its economy. Consequently, much is needed to develop the youth to allow for a prosperous future. A decrease in poverty and unemployment was found to be linked to an increase in education. Entrepreneurial education can have a significant impact on entrepreneurial success. This research paper aims to assess the influence of entrepreneurial education and training on students' entrepreneurial development. To ensure a comprehensive assessment of the development of students, I utilised a mixed methodology to assess students both quantitatively and qualitatively. The study assessed a sample of students from South Africa and the United States of America who jointly partook in a two-week entrepreneurial education and training programme at TSiBA Education, Cape Town, South Africa. Entrepreneurial education and training had a positive effect on the students' entrepreneurial development, entrepreneurial orientation and intentions to start a business. While entrepreneurial orientation aids the exploitation of business opportunities, before opportunities can be exploited they must be recognised. Bringing into question the link between students' entrepreneurial orientation and their abilities to recognise and develop opportunities into successful ventures. To explore this I interviewed two participants and found the high entrepreneurially orientated participant to exhibit greater opportunity recognition and development abilities, compared to the low entrepreneurially orientated participant. I concluded by finding that although differences do exist between high and low entrepreneurially orientated students, entrepreneurial education and training could positively influence students' entrepreneurial orientation and assist in the development of entrepreneurs. The results suggest that TSiBA Education should attempt to increase the duration of the entrepreneurial programme to maximize the influence of the entrepreneurial education and training.

Le champ de recherche en entrepreneuriat est aujourd’hui très répandu mais dans le contexte du Vietnam, il reste encore un domaine de recherche à explorer. Parmi les paradigmes de l’entrepreneuriat, l’approche processuelle, se trouve au coeur de plusieurs recherches récentes. Cette thèse s’intéresse à l’intention qui constitue la première étape du processus entrepreneurial. Elle est consacrée à l’étude des impacts du système éducatif universitaire sur l’intention entrepreneuriale des étudiants vietnamiens. Elle tente de déterminer le rôle de l’« environnement universitaire » dans la formation de l’intention entrepreneuriale chez les étudiants. Le travail est interdisciplinaire entre les sciences de gestion et les sciences de l’information et de la communication. Il consiste à décrire un modèle de facteurs constitutifs de l’environnement universitaire et mesure l’influence de ces facteurs sur l’intention entrepreneuriale. Cette recherche s’appuie sur le modèle d’intention entrepreneuriale de Davidsson (1995) repris par Autio et al. (1997) et la théorie du comportement d’Ajzen (1991). La thèse est effectuée en mobilisant un pluralisme méthodologique combinant approche quantitative par questionnaire et qualitative par entretiens approfondis. Les donnés quantitatives recueillies l’ont été à travers deux enquêtes par questionnaires auprès de 781 étudiants (questionnaire 1) et 220 étudiants (questionnaire 2). Afin de valider les hypothèses de recherche, des tests statistiques ont été conduits : l’indépendant simple T-test, l’analyse de variance Anova ou la régression multiple. Quinze entretiens approfondis auprès de jeunes entrepreneurs qui sont passés par la vie universitaire ont pour but de clarifier le rôle de l’environnement universitaire ainsi que le rôle de la méthodologie pédagogique dans la formation de l’intention entrepreneuriale au sein des établissements universitaires. Le travail de terrain s’est déroulé sur plusieurs mois, auprès de 9 universités vietnamiennes situées au Nord (Hanoï) et du Sud (Ho Chi Minh Ville) du Vietnam. Les résultats de recherche montrent que l’environnement universitaire, dont la méthodologie pédagogique représente un facteur majeur, influence positivement l’intention entrepreneuriale des étudiants vietnamiens. Le rôle de la pédagogie active dans l’enseignement de l’entrepreneuriat est à nouveau confirmé. Les stages en entreprise sont préconisés dans la formation à l’entrepreneuriat. En se basant sur les entretiens approfondis, cette étude ouvre des perspectives nouvelles. Citons notamment le rôle du facteur réseau ainsi que la communication engageante. / The entrepreneurial field is a popular subject in the world, but it is a new and attracting research inVietnam where the private economic part has been more appreciated since 1986 (the most important point that marked the renovation of socio-economic system in Vietnam). In the entrepreneurial paradigms, the processing approach that attracts many attentions of recent researchers is followed by this study. With considering the entrepreneurship as the process, this thesis concentrates in the primary of business process (called the creation of enterprise). It studies the influences of university system on the entrepreneurial intention of Vietnamese students, especially the role of university environment in creating the students’ business intention. The most valued aim of this thesis is to describe the factors of university environment and to measure the influences of these factors on entrepreneurial ideas. It is evident that this research is typical combination between management science and information and communication science.This study bases on the entrepreneurial intention paradigm of Davisson (1995) that practiced by Autio etal (1997) and the behavioural theory of Ajzen (1991). The subject is studied by the combination between qualitative and quantitative methods. The two survey questionnaires were conducted with about 1000 completed questionnaires to collect the data for the research. The statistical tests were done such as the independent simple T-test, the analysis of variance ANOVA, the multiple regressions in order to confirm the hypotheses of research. Moreover, the fifteen of deep interview with young entrepreneurs who grow up from university system supplements the deeper understanding about the role of teaching method and university environment in creating entrepreneurial intention. The study is based on six months of fieldwork at nine universities in both the North and the South of Vietnam. The results show that the studying environment and teaching method are two key factors which have high positive influence on entrepreneurial intention of Vietnamese students. They also acknowledge the role of active pedagogic and the close relationship between the literature and the practice by the encouragement to be on probation in enterprises. This research also opens up the new prospect including the role of definition “réseau et communication engageante”.

Submitted by Mariana Dornelles Vargas (marianadv) on 2015-05-06T18:02:07Z No. of bitstreams: 1 humor_propagandas.pdf: 942498 bytes, checksum: ccceb92f33058e5404e26b45302a2152 (MD5) / Made available in DSpace on 2015-05-06T18:02:07Z (GMT). No. of bitstreams: 1 humor_propagandas.pdf: 942498 bytes, checksum: ccceb92f33058e5404e26b45302a2152 (MD5) Previous issue date: 2010 / Nenhuma / A propaganda cumpre um papel importante em favor da sociedade, economia e mercado das empresas. Seu valor no marketing é fundamental, considerada a principal ferramenta de exposição ao público, capaz de modificar comportamentos e atitudes, encantando e persuadindo os mesmos com apelos variados e que fazem a diferença no contexto propagandístico. Isto é, o humor é um apelo considerado irreverente e de sucesso quando bem usado nas peças publicitárias. É um recurso que pode facilitar o interesse do consumidor pela mensagem. Objetiva-se neste estudo aprofundar o entendimento acerca da percepção dos consumidores sobre o humor presente nas propagandas televisivas. Destaca-se, no entanto, que existem poucos estudos que remetem ao apelo humor no Brasil, especificamente nas propagandas televisivas. Para tanto, a presente dissertação contribui com o tema, apresentando estudos bibliográficos de autores seminais e descrevendo um estudo qualitativo no método de amostragem teórica, especificamente como entrevista em profundidade. Abordando doze mulheres, ditas como donas de casa e profissionais de mercado, que dizem gostar de ver televisão, com características biográficas variadas (idade, estado civil, profissão) e consequentemente com características comportamentais bem distintas. Nas etapas metodológicas, as participantes foram entrevistadas separadamente (uma por uma), totalizando nove perguntas, mas ressaltando, quando necessário, a realização de "subperguntas", a fim de instigar e fazê-las falar e exprimir sentimentos, emoções e valores. O método dessa entrevista expõe tais condições, tendo em vista que sua intenção é levantar todos esses dados comportamentais para uma conclusão satisfatória do estudo. A entrevistadora, dita como investigadora (STRAUSS, 2008), não tendência as respostas, mas faz as entrevistadas responderem com detalhes, buscando envolvê-las para assim perceber e aprofundar nas suas formas de comunicação verbal ou não-verbal o assunto proposto. Depois dessa etapa, fazem-se as análises comparando respostas e avaliando, numa visão sistêmica e num foco aprofundado, o olhar que as mesmas têm em relação ao humor nas propagandas. Diante dessa proposta, o estudo constata que há um comportamento positivo, um olhar notável na aceitação do humor nas propagandas que condiciona e acaba influenciando no quesito lembrança e "no chamar a atenção" do telespectador, embora o atributo humor deva estar unido a outros elementos-chaves que ajudam e favorecem a persuasão, como por exemplo, a criatividade contextual, a necessidade dos produtos na visão do consumidor, o preço, o nome, os personagens, entre outros. O fato de aceitar e ver o humor como um apelo forte e dito como diferencial pode estabelecer uma relação direta junto à intenção da compra, mas nessa condição, são necessários mais estudos e métodos diferenciados para admitir tal hipótese com exatidão. Com o estudo, pode-se constatar que o indivíduo vê a propaganda humorística, quando "bem feita", com "bons olhos". De acordo com as entrevistadas, o comercial que utiliza o humor fica na lembrança do indivíduo, associa o produto à propaganda, e como consequência, serve de auxílio no ato da compra. Quanto às implicações acadêmicas e sugestões a dar continuidade a futuros estudos são expostos no fim da dissertação. / Advertising plays an important role for society, economy and business market. Its value in marketing is crucial, as the leading tool for public exposure, can change behavior and attitudes, charming and persuading them with varied and appeals that make a difference in the context propaganda. The humor is irreverent and considered an appeal of success when properly used in the materials. It is a resource that can facilitate the interests of consumers by the message. The objective of this study was to deepen the understanding of consumers perceptions of the humor present in television advertisements. Stands out, however, that there are few studies that refer the appeal humor in Brazil, specifically in television advertisements. To that end, this paper contributes to the topic, presenting bibliographical studies author seminal and a qualitative study describing the method of theoretical sampling, specifically as in-depth interview, covering twelve women, spoken as housewives and professional market, which say they enjoy watching television, with various biographical characteristics (age, marital status, occupation) and consequently with very different behavioral Characteristics. In methodological steps, participants were interviewed separately (one by one), totaling nine questions, but noting, where necessary the creation of sub-questions in order to instigate and make them talk and express feelings, emotions and values. The method of this interview exposes these conditions, remembering that their intention is to raise all these behavioral data to meet the study. The interviewer said to the researcher (Strauss, 2008) tendency not the answers but does the interviewees respond in detail to involve them trying to understand and thus deepen in its forms of verbal or nonverbal communication the matter proposed. After this step, make up the analysis by comparing and evaluating responses in a systemic view and a focus depth look that they have in relation to humor in advertising. Given this proposal, the study finds that there is a positive attitude, a look at the remarkable acceptance of humor in advertisements that conditions influencing and ends in the question and remembrance in calling the attention of the viewer, although the mood attribute should be attached to other elements Key which help promote and persuasion, such as contextual creativity, the need for vision products in the consumer price, the names, characters, among others. The fact accept and see humor as a strong call said as differential can establish a direct relationship with the intention of buying, but in this condition, further studies are needed and different methods to admit this hypothesis accurately. With the study, one can see that the individual sees the humorous advertisement, when well done with good eyes, according to the interviewees, the shopping is in remembrance of the individual, associate product advertising, and as a consequence serves as an aid in the purchase. As for the academic implications and suggestions for future studies continue to be exposed at the end of the dissertation.

Organizational politics (OP) is describe by many researchers as actions which affect activities, behaviors, and most importantly decision making through the use of power. Guided by Hofstede's cultural dimension theory and Mallol's, Holtom's and Lee's job embeddedness theory, the aim of this study was to examine employees' reactions toward OP regarding the substantially different cultures of the U.S. and Lebanon. These specific two countries were selected due to a gap in published research on culture and value differences. Research questions examined the extent to which cultural values differed and how employees respond differently facing OP. A survey-based research design included 352 participants, 176 from each country, was used to assess the perception and cognitive levels of employees in regards of political behavior and practices within their organizations. Key variables of cultural values, political behavior, and employee responses were measured by a structured survey questionnaire. Using SPSS version 23 a correlation matrix, T-test, and descriptive statistics were used to analyse the data. Findings indicated that Lebanese employees experience more power distance and gender role differentiation thus resulting in higher job related stress and anxieties and lower motivation levels than The U.S. employees. Outcomes of this research are beneficial for the organizations and society to cope with the problematic aspects of OP. Potential implications for positive social change are in the form of significantly reducing employee inequity, unfairness, and injustice practices and most importantly reducing employee stress.

End of life hospice services have consistently been underused by African Americans. This disproportionate use of hospice has contributed to poor quality of life and a lack of cost-effective care for patients with terminal illness. Driven by the theory of reasoned action, the purpose of this quantitative study was to test associations between African Americans' perceptions of hospice, decisions to use hospice, and religiosity. A convenience sample of 154 African American adults was surveyed online. The survey instrument combined the AARP End of Life survey, Perception of Hospice survey, and the Religiousness Measure survey. The results of a multiple linear regression showed a significant relationship between religiosity and perception of hospice where those who reported a higher level of religiosity had a more favorable perception of hospice (B = .174, p = .041), whereas there was no support of a relationship in which religiosity was a predictor of intent to use hospice (B = -.019, p = .816). Findings also showed the more positive the perception of hospice the lower the rate of intent to use hospice (B = -.181, p = .002). This research could benefit health care providers, researchers, and community members by increasing public awareness and education of hospice. Focus on the underuse of hospice by African Americans may promote positive social change through discussion within communities and hospice agencies about the barriers to service; these results may also foster implementation of interventions and initiatives that improve service to underserved populations. Such efforts could improve quality of life for individuals, their families, and communities.

Unplanned and frequent employee turnover can result in significant costs to an organization. Grounded in Herzberg's two-factor theory, the purpose of this correlational study was to examine the relationship between employees' job satisfaction and their degree of job embeddedness, and their intent to leave the organization. In this study, 63 full-time Southeastern U.S. manufacturing employees completed surveys that included the Andrews and Withey's job satisfaction questionnaire, Crossley, Bennett, Jex, and Burnfield's global measurement of job embeddedness, and Mobley, Horner, and Hollingsworth's intent to stay scale. The results of the multiple regression analysis indicated the model was able to significantly predict employee turnover intention, F(2, 95) = 71.822, p < .001, R2 = .705. Both employee job satisfaction (t = -.703, p < .001) and employee job embeddedness (t = -.501, p < .001), were statistically significant predictors of turnover intent. These results indicate that satisfied and committed employees are less likely to plan to leave their employment. This research adds to the body of knowledge concerning what contributes to why people leave their jobs. Reduced employee turnover can financially benefit an organization and that in turn can have a positive social benefit on the community. More secure employees and companies with improved financial security can result in improved financial support to communities and help increase economic stability.

Canadian statistics on patient safety in acute care hospitals are alarming. Hospital safety concerns are not isolated to patient safety. Occupational safety is also important. With increasing shortages of nurses, stress in the work place is growing. Nurses report high levels of absenteeism of 14.5 days per year. The importance of a just and fair culture and the role of nurse leaders have been emphasized in safety literature. Although deemed important, studies of nurse leaders and patient outcomes are limited. The influence of interactional justice in the workplace on nurse and patient safety has not been studied. The purpose of this study was to test and refine a model developed from the literature which explains the impact of perceived interactional justice, relational leadership, and quality of nurse manager – clinical nurse relationships on the nursing work environment and ultimately patient and nurse safety outcomes. The model was tested on a random sample of 266 Ontario acute care registered nurses. Findings indicated the model reasonably fit the observed data, however could benefit from further refinement. The addition of 2 pathways (span of control to nurses’ intent to leave and number of medication errors to nurse emotional exhaustion) and trimming of the insignificant paths improved the overall model fit. The resulting model indicates that resonant leadership style and interactional justice improves the quality of nurse leader-nurse relationships which in turn improves quality of the nurses’ work environment and safety climate. A positive safety climate led to a decrease in the number medication errors and nurses’ intentions to leave their unit. A higher quality work environment predicted lower nurse emotional exhaustion. Additionally, higher numbers of medication errors led to an increase in nurse emotional exhaustion. This suggests that distress may be associated with making a medication error or fear of consequences. As well, larger manager spans were associated with less nurse intent to leave. As the span increased, the number of support personnel also increased. Contrary to other research findings, this result suggests that supportive personnel may mitigate the effect of large manager spans of control on nurses’ intent to leave their units.

Canadian statistics on patient safety in acute care hospitals are alarming. Hospital safety concerns are not isolated to patient safety. Occupational safety is also important. With increasing shortages of nurses, stress in the work place is growing. Nurses report high levels of absenteeism of 14.5 days per year. The importance of a just and fair culture and the role of nurse leaders have been emphasized in safety literature. Although deemed important, studies of nurse leaders and patient outcomes are limited. The influence of interactional justice in the workplace on nurse and patient safety has not been studied. The purpose of this study was to test and refine a model developed from the literature which explains the impact of perceived interactional justice, relational leadership, and quality of nurse manager – clinical nurse relationships on the nursing work environment and ultimately patient and nurse safety outcomes. The model was tested on a random sample of 266 Ontario acute care registered nurses. Findings indicated the model reasonably fit the observed data, however could benefit from further refinement. The addition of 2 pathways (span of control to nurses’ intent to leave and number of medication errors to nurse emotional exhaustion) and trimming of the insignificant paths improved the overall model fit. The resulting model indicates that resonant leadership style and interactional justice improves the quality of nurse leader-nurse relationships which in turn improves quality of the nurses’ work environment and safety climate. A positive safety climate led to a decrease in the number medication errors and nurses’ intentions to leave their unit. A higher quality work environment predicted lower nurse emotional exhaustion. Additionally, higher numbers of medication errors led to an increase in nurse emotional exhaustion. This suggests that distress may be associated with making a medication error or fear of consequences. As well, larger manager spans were associated with less nurse intent to leave. As the span increased, the number of support personnel also increased. Contrary to other research findings, this result suggests that supportive personnel may mitigate the effect of large manager spans of control on nurses’ intent to leave their units.