6 Abstract This thesis aims to offer a comprehensive view of corporate communication while emphasizing its importance for everyday life of corporations and achievement of their strategic targets. The thesis introduces potential interpretations of corporate communication with the main focus on key moments of corporate communication as well as on consequences non-effective communication has on employee satisfaction and their life in the corporation. In the thesis I opted for the method of compilation and comparison of professional literature along with expert interviews which reveal the quality of internal communication in two selected corporations and prove one-sided view of communication inside corporations. The first part of the thesis provides a detailed look at characteristics of individual communication forms, knowledge of these characteristics being the cornerstone of further research in corporate communication. Besides, this part also describes the principles of active listening, a skill which is frequently omitted from the communication skill list. The second part deals with potential interpretations and divisions of corporate communication in professional literature and offers a thorough account of internal communication and its individual aspects. The following part looks at communication between...

The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. Through the investigation of the company referred to as Alpha, a quantitative study across six countries was conducted to further the knowledge on how to address the needs of internal customers and adjust the internal marketing strategy thereafter. A questionnaire was sent to a random sample, with a response rate of 215 employees that together reflected the total population of 2831. Through the usage of ANOVAs, the findings displayed significant differences of how the employees in all countries perceived the internal communication at Alpha. The study also compared differences within two countries where there was enough data to investigate differences between categories of employees, these results were not significant. In general, it can be said that the results were grouped by the differences of the three European countries against the three non-European countries. Another prominent finding was that China was separated from the other countries, this was also the instance collectively shown for Sweden and Finland as they were often grouped together. The implications are that possible differences in business culture may have affected these results, which further studies need to investigate. The results jointly report that the internal customers are not satisfied with the internal communication. The conclusion is that the needs of the employees at Alpha should be addressed much further, as a part of the company internal marketing communication strategy.

Denna uppsats är skriven i intresse av nystartade Åbymässan AB i Göteborg angående hur de kan kvalitetssäkra och förbättra deras interna kommunikationsprocess. Företaget ingår i Easyfairs Group och är ett tjänsteföretag inom evenemangs- och mässbranschen. Studien redovisas skriftligen genom denna rapport för kursen Examensarbete i industriell teknik (1TG277) vid Uppsala Universitet vårterminen 2019. Syftet med denna rapport är att ge konkreta förbättringsförslag för Åbymässan AB:s interna kommunikation. Arbetet är därför centrerat kring frågeställningen om hur Åbymässan AB kan kvalitetssäkra sin interna kommunikation. Problemet i dagsläget är att det inte finns några bestämda förhållningssätt till hur den kommunikationen bör ske. För att lyckas komma fram till konkreta förbättringsförslag till företaget har kvalitetsverktyg så som TQM, ISO 9001:2015, SWOT-analys och Johari-fönster använts tillsammans med datainsamlingsmetoder i form av tidigare kunskap och forskning på området organisationskommunikation, dokumentinsamling, observationer och intervjuer. Utifrån de valda metoderna visade resultatet på att den interna kommunikationen i nuläget har många brister som framför allt handlar om otydlighet, att tillgänglig information inte finns i rätt tid och att osäkerhet råder om vem eller vilka som ansvarar för att rätt information förmedlas. De konkreta förbättringsförslagen innefattar därför analys med hjälp av Johari-fönster för att se hur medarbetarna egentligen kommunicerar med varandra. Förslag på hur de fysiska kommunikationskanalerna kan kvalitetssäkras har gjorts genom bland annat skriftliga protokoll, e-post och anteckningar på anslagstavla. De dokument som upprättas följer förslagsvis kvalitetsledningssystemet ISO 9001:2015. Slutsatserna är att Åbymässan AB har stor potential att växa och har mycket engagerade medarbetare. De flesta på företaget är öppna för nya förändringar och försöker se utmaningar istället för hinder. Denna studie kommer troligen inte bara gynna medarbetarna och de interna kunderna på anläggningen utan även visa sig ha en stor positiv inverkan på den externa kommunikationen med externa kunder. / This thesis is written in the interest of the newly started Åbymässan Ltd in Gothenburg regarding how they can quality assure and improve their internal communication process. The company is part of Easyfairs Group and is a service company in the event and exhibition industry. The project is presented in this written report for the course Degree Project in Industrial Engineering and Management (1TG277) at Uppsala University, Spring term 2019. The purpose of this report is to provide concrete improvements for the internal communication of Åbymässan Ltd. The work is therefore centred on the issues of how Åbymässan Ltd can quality assure its internal communication. The current problem now is that there is no definite approach to how it should be done. To succeed in finding concrete improvement proposals for the company, quality tools such as TQM, ISO 9001:2015, SWOT analysis and Johari window have been used together with data collection methods in the form of previous knowledge and research in the field of organizational communication, document collection, observations and interviews. Based on the chosen methods, the results showed that the internal communication at present has many shortcomings which primarily deals with ambiguity. This means that information is not available at the right time and there is uncertainty about who is responsible for the correct information being conveyed. The concrete improvement proposals, therefore, include analysis using the Johari window to see how employees communicate with each other. Suggestions on how the physical communication channels can be quality assured have been made by including written protocols, e-mails and notes on the bulletin board. The documents that will be created are suggested to follow the quality management system ISO 9001:2015. The conclusions are that Åbymässan Ltd has great potential to grow and has very committed employees. Most of the company employees are open to new changes and try to see them as challenges instead of obstacles. This study will probably not only benefit the employees and the internal customers of the facility but also provide a great positive impact on external communication with external customers as well.

Made available in DSpace on 2016-04-26T18:17:12Z (GMT). No. of bitstreams: 1 Simone Ribeiro de Oliveira Bambini.pdf: 2352212 bytes, checksum: 1cfd17fcb4e0b6bc8105d2229a5712ed (MD5) Previous issue date: 2008-05-05 / In our days, In Brazil, all communication graduations tend to ignore the human body in communication relationships. This sector was built with no consideration to the human body importance in the communication relationship. Consequences of that behaviour are very clear e can be perceived in every phase of the communication relationship. The subject identification was the starting point for a research, which has been detailed here in the format of a paper, which has identified the urgency in modifying the actual education of futures communication professionals, creating new communication practices. In order to respond to this question, this research has focused in what occurs with the social communication within companies. Its object is the human communication study within companies, investigating the human body impact in the communicator education, as it understands the relationship between communication theory taught in the universities and obstacles for the creation of new and expected companies practices as the central point. Its objective is to discuss this process and strategies applied by communication professionals from the market as being a result of the bibliography which are adopted by communication graduations and are part of these professionals education. While mapping the actual situation, it has been surged the theory that it is possible to relate what is taught in the universities in public relationship, publicity, merchandising and marketing graduations, with the criticism absence of these professionals in the market. This was the starting point for the proposal that another bibliography, more adequate to encourage students to apply a critic reflection, could be included in actual universities, to help future professionals to become able to deal with this growing society complexity / No Brasil, os cursos de comunicação social tendem a ignorar o papel do corpo humano nas relações comunicacionais. O campo está formado sem considerar a relevância do corpo humano nessas relações. As conseqüências dessa postura epistemológica são hoje muito claras e podem ser percebidas em todas as instâncias do processo comunicacional. A identificação desse quadro foi o agente propulsor de uma pesquisa, aqui relatada em forma de dissertação, que identificou a urgência em propor a modificação da atual formação do futuro profissional de comunicação, para que novas práticas de comunicação possam surgir. Para tratar dessa questão, a pesquisa focou o que sucede com a comunicação interna nas empresas. Fez do estudo da comunicação humana nas organizações o seu objeto, investigando-o a partir do estudo do corpo como impacto na formação do comunicador, pois se entende como central a ligação entre as teorias da comunicação ensinadas nos cursos de comunicação social e a impossibilidade do surgimento de novas e desejáveis práticas empresariais. O objetivo dessa pesquisa é discutir o processo e as estratégias praticadas pelos profissionais de comunicação no mercado como sendo tributárias da bibliografia que os cursos acadêmicos de comunicação adotam e com a qual formam esses profissionais. Ao mapear esse quadro, emergiu a hipótese de que se pode relacionar o que se ensina aos estudantes de comunicação social nos cursos de publicidade, propaganda e marketing com a ausência de comportamento crítico dos profissionais atuantes no mercado. Vem daí a proposta de que uma outra bibliografia, mais adequada a estimular a reflexão crítica do estudante de comunicação social, seja incorporada ao currículo vigente, para tornar o futuro profissional mais apto a lidar com a crescente complexidade da sociedade

Made available in DSpace on 2016-08-03T12:31:13Z (GMT). No. of bitstreams: 1 Katia Perez.pdf: 1252060 bytes, checksum: 206ad077341f3b413fa28fc6381ba825 (MD5) Previous issue date: 2010-04-20 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / The organizational grapevine has been studied since the World War II in the United States. In Brazil, this communication process has gained prominence in late 1970 with the labor movements looking for democratic forms of communication during the military regime. The formal face-to-face communication began to be practiced in organizations in the mid-1990s with the arrival of new models of international business management. Based on the study of both grapevine and formal face-to-face communication, by bibliographic research and in-depth interviews with academics and professionals from different fields of knowledge, it was possible to describe their histories, attributes and roles in organizations nowadays, and how these two forms of face-to-face communication (formal and informal) interact with each other, according to personal or organizational interests.(AU) / A rádio-peão é estudada nos Estados Unidos desde o período pós II Guerra Mundial. No Brasil, este processo comunicacional ganhou relevância no final da década de 1970 com os movimentos operários que buscavam formas democráticas de diálogo, durante o regime militar. Já a comunicação formal face a face começou a ser praticada nas organizações brasileiras em meados dos anos 1990, com a chegada de novos modelos internacionais de gestão empresarial. Ao estudar estes dois formatos de comunicação, através de pesquisas bibliográfica e documental e entrevistas semi-abertas com acadêmicos e profissionais de mercado de diferentes áreas de conhecimento e atuação, foi possível um aprofundamento acerca de suas histórias, atributos e papéis desempenhados hoje, nas organizações, além de como essas formas de comunicação face a face (formal e informal) interagem entre si, de acordo com interesses pessoais ou organizacionais.(AU)

This thesis deals with the analysis of systems of communication and motivation in a particular business entity. The aim of the thesis entitled: communication and motivation of internal change, the analysis of internal climate in a particular business entity with a focus on motivation and communication systems. A sub-goal is to assess the impact of these systems for the creation of internal change and evaluation of corporate culture. The thesis includes a survey focusing on internal climate with a closer focus on the communication and motivation.

This thesis aims to evaluate the corporate culture, and related communications in the company. In the theoretical section first explains the basic concepts related to corporate culture, internal communications and human resources management. Subsequently, on the basis of the survey, the practical part of the work. It analyzes the current state of corporate culture, communication and overall satisfaction of employees in the company. Each of the identified problem area is individually defined and described, and a key element of the thesis is the recommendation of such remedial measures through which will improve corporate culture and communication, and thus to greater employee satisfaction.

Le e-learning, et plus particulièrement l’enseignement à distance, est ici appréhendé comme terrain d’étude pour le chercheur en sciences de l’information et de la communication (SIC). La problématique adopte une démarche pluridisciplinaire; ancrée sur les Sciences de l’Information et de la Communication, elle intègre, sous une forme systémique, des apports heuristiques des sciences de l'éducation, de l’épistémologie, des sciences cognitives et des sciences humaines. Elle questionne la pertinence du système de communication au sein des dispositifs d’enseignement et de formation à distance.Les technologies numériques de l’information et de la communication (TNIC) intégrées dans des environnements d’apprentissage ouvrent de nouveaux horizons pour l’éducation à travers le développement de l'enseignement à distance (EAD) permettant de dépasser les contraintes d’espace et de temps souvent imposées par le système éducatif traditionnel. Nous proposons d'étudier ces dispositifs en insistant sur la pertinence et l'importance de la communication dans leur performance et réussite car nous constatons, à travers une étude empirique menée sur un centre de télé-enseignement en sciences, qu’il ne suffit pas d’inscrire les apprenants sur une plateforme dédiée à l’enseignement et à la transmission de savoirs pour que ces derniers s’accrochent à leur formation, atteignent leurs objectifs et acquièrent des compétences. / Elearning has been chosen as a field study on Information and Communication Sciences (ICS). The problem takes a multidisciplinary approach: anchored on Information and Communication Sciences, it integrates, in a systemic form, heuristic contributions of educational sciences, epistemology, cognitive sciences and humanities. It questions the relevance of the communication system within distance systems of education and training.Integrating numerical technologies of information and communication in learning environments open up new horizons for education by developing distance education to overcome space and time constraints often imposed by the traditional education system. We propose to study these devices with an emphasis on the relevance and the importance of communication on their performance and success. As we see, through an empirical study on a distance education center, that it is not enough to register learners on a platform dedicated to teaching and transmitting knowledges to make them cling to their training, achieve their goals and get skills.

The thesis describes the role of public relations and communication in the health sector and points at its specifications and differences if compared to the profitable sectors. The thesis analyses the current level of the issue in the Czech Republic, including legal and ethical perspectives of a health institution. The first part of the thesis explains the theory of the public relations and communicaiton sectors and includes a concise description of the health sector. The second part deals with internal, external and crisis communication of individual hospitals and institutions and analyses them through the method of qualitative research. Aside from other aspects, I describe pratical operation of public relations, usage of media communication tools in practice at individual health institutions. In addition to this, target audience, the public and the importance of a good reputation of a hospital have been defined in this part.

The primary influence on project results is human effort, therefore the most essential tool for effort management and focus is communication. Communication in Project Management is characterized by its complexity however it may be analysed from two perspectives; communication tools and human factor. The main objective of this work is to identify problematic areas of internal communication in Project Management and the design of corrective measures that will mitigate or eliminate these problems. This work is based on research in a dynamic environment and comprehensive project program, which is an excellent example and material for definition of such areas. The theoretical section lists the topics of project management and communication; each topic affects specific features that are part of the program or directly related (SOA, agile management, conflict parties business, ICT, etc.). The practical part acquaints readers with the concept of sociological research and defines a hypotheses and set of methods that were used in this research. Further, it contains a description of the program in which research was undertaken and the results of such analysis with recommendations on what measurements should be implemented to improve communication and its effectiveness.