本文考察了自20世紀70年代末台灣的高新技術產業化的過程中，由工業技術研究院（工研院）經歷了轉變。本文提出了一個框架，與經濟和政治變化的環境中所發生的高科技產業整合工研院的互動。使用機構學習模型，本文標識的組織學習能力。在本質上這些學習能力突出I工研院的相互作用調整的變化的機制。歷史分析表明三個階段，其中的研究院通過主要組織變革發生的背景。階段之間的過渡是不同的，嵌入在特定的經濟和政治背景。 / This thesis examines the transformations undergone by the Industrial Technology Research Institute (ITRI) during the course of Taiwan’s high-tech industrialization since the late 1970s. This study proposes a framework that integrates ITRI’s approaches in interacting with high-tech industries on the one hand, with the broad economic and political changes happening in its environment on the other. Using an institutional learning model, the thesis identifies the organizational learning capabilities, which in essence underlines the mechanisms of ITRI’s interaction adjustment to the changes. The historical analysis suggests three stages, in the contexts of which the institute undergoes through major organizational transformations. The transitions between the stages are different and embedded in the particular economic and political contexts.

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從熊彼得(1934)提出創新學說以來，創新理論業已有了相當大的進展。當代學者認為創新是藉由互動中所產生。創新不僅不再是閉門造車，組織與外在環境的關係也引起學者的興趣。國家創新系統取向即是此一當代創新學說的代表。然在審視國家創新系統取向的文獻後，可知雖然國家創新系統取向的研究將組織與組織間的互動及組織及制度間的互動視為研究的焦點，但眾家學者間對於何謂制度並無共識。制度有時是組織，有時是遊戲規則，有時兩者皆是。這也造成了學者間對話與研究上的困擾。事實上，制度與組織兩者在創新的過程中扮演著不同的角色。制度有時提供了組織在創新過程中的誘因，有時則阻滯了創新的發生。組織則扮演實際從事創新的執行者角色。在文獻上，這一方面的討論尚不多見，更僅止於推論之層次。因此，本研究乃意欲透過實際個案的觀察以形成更進一步的認識。本研究的目的為瞭解在創新的過程中，制度環境、組織、組織結構與文化間如何互動。本研究為一探索性的個案研究，並以工業技術研究院為本研究之個案組織。 研究發現在制度環境上，政治系統的各項制度相較於其他類型的制度對公共研發機構的運作提供了更多利於創新的功能。包含了「將資源導向創新活動」、「提供正(負)面誘因」及「管理衝突與合作」等功能之提供，其中以「將資源導向創新活動」之功能最顯著。而在創新的阻礙上，政治系統主要是經由經費的刪減及各項管制制度，文化系統則是透過認知制度阻礙了創新的腳步。而公共研發機構對制度環境的回應上有兩種方式，一是直接與制度環境對話，主要為「管理衝突與合作」、積極爭取「創新的資源」及尋求化解各種「創新的阻礙」。而「管理衝突與合作」及積極爭取「創新的資源」所形成各項制度可視為降低或消除各種「創新的阻礙」的作為；一是經由組織結構的設計及組織文化的形塑以滿足制度環境的要求。在制度的設計上，經由認知制度、管制制度、制定制度及聯合制度提供「提供資訊與降低不確定性」、「管理衝突與合作」、「提供正(負)面誘因」及「將資源導向創新活動」等功能，以促成組織創新的產出。雖然組織試圖經由組織結構的設計及組織文化的形塑以促成創新的產出或增加創新的產出，但執行創新活動的關鍵仍在於「人」。在本研究中，根據分析，工研院的員工較缺乏互動，且對於各項制度的認知往往會有不同的解讀。因此本研究認為個人層次中的文化系統的認知及行為制度是決定組織所形成的各項制度能否發揮作用的關鍵。

學術研究機構向來是科技創新的主要動力來源，許多與人類生活息息相關的發明多半來自於學術研究機構此一孕育創新的搖籃。此外，一個國家的學術研究能量往往也反映了該國的技術能力與競爭力，因此世界各國無不投注大量資源於大專院校及研究機構，期望除了學術產出之外，亦能將原始的創新概念透過研發活動轉化為智慧財產，並進一步將其商業化，滿足市場需求，實現知識之最大價值。 我國之學術研究能量並不落於美、歐、日等主要技術領先國之後，從我國政府投注於學術研發活動之經費、歷年發表於SCI、EI等期刊論文以及取得美國專利之數量等科技發展成果指標便可說明此點，然我國於1999年通過與美國拜杜法案意義相當之科技基本法至今已滿九年，各學研機構之專利申請量雖有成長之勢，然而2007年實際之智慧財產權收益卻僅佔研發總投入費用的0.87%；2005年全國技術貿易額收支比僅達0.23，與美、日、英等國相較，實可謂差強人意，顯見我國在研發成果商業化上已面臨一定瓶頸。 在知識大爆炸方興未艾的二十一世紀，可以預見的是將有越來越多的研發成果持續產出，學研機構花費於取得並維護智慧財產之費用亦將持續提高，如何在產出的眾多研發成果及專利中，篩選出真正有商業化潛力之標的，以將有限的人力、時間、資金等資源投注於其上並轉化為實質的經濟效益，將是學研機構進行研發成果商業化時的重要課題；此外，在學研機構法人化之潮流下，若未來大學等學研單位須自行負擔大部份資金之籌措時，此一評估機制將更顯重要。另，在資訊高度不對稱的情況下，技術需求方難以辨認技術供給方之技術是否為適合之交易標的，因此若能建立一套商業化可行性評估機制，亦能使雙方間之資訊交流更為順暢，促進技術之移轉與商業化。 因此，本研究嘗試提出一研發成果商業化可行性評估機制，以供學研機構進行內部評估，使國內「悶住」的研發能量得以透過有效的評估機制而活化。又，由於不同科技領域所適用之商業化可行性評估方式將有所差異，而生物科技領域為二十一世紀科技發展中之重要領域，且列為政府政策下的重點發展產業之一，加以作者本身之相關學經歷背景，是以本研究選擇生物科技領域研發成果為討論之重點。 本研究分別從5W的角度來探討研發成果商業化可行性之評估機制，分別是進行商業化可行性評估之目的(Why)、進行商業化可行性評估之時點(When)、商業化可行性評估之執行者(Who)、評估所需資訊之取得(How)以及進行商業化可行性評估時所需考量之因素(What)，最後建立一研發成果商業化可行性評估機制，作為本研究之核心概念以及後續個案探討之依據。 此外，本研究針對研發成果商業化可行性評估之各項構面進行介紹，並提出學研機構於進行評估時在各構面應考量之重要項目與問題。依所建立之評估機制與架構流程，將評估構面分為技術、智慧財產、市場、法規與財務五大構面，並以技術與智慧財產構面為探討之重點。 由於本研究之研究對象為學術研究機構，且以生物科技領域為重心，故由大專院校、基礎研究機構及應用研究機構中各挑選一具代表性之單位作為個案研究對象，分別為國立陽明大學、中央研究院以及財團法人工業技術研究院，透過與各機構之研發成果管理專責單位進行訪談，深入了解其運作機制與現況，以期綜覽各類型學研機構之研發成果商業化可行性評估機制，並得出研究發現及建議。 根據個案研究之發現，本研究對於國內學研機構之整體建議，主要包括：研發成果商業化可行性評估機制應依機構之目的、性質、智財管理現況加以擬定；研發成果商業化可行性評估之構面應配合研發成果之性質及開發階段而設定，並以技術構面為基礎，智財構面為樞紐連結市場與法規構面之評估，最後以財務構面進行統合；而學研機構若欲採外部審查方式執行評估工作，須考量可能之缺失；此外，研發成果商業化可行性之評估應由具備跨領域能力之團隊加以執行，並應使具備產業經驗與市場背景之人員有一定程度之涉入；再者，生物科技領域研發成果因其本質上之特殊性，故於進行商業化可行性評估時，有諸多因素需加以考量；最後，政府可主動協助建立專業之機構或團隊，提供學研機構進行研發成果商業化可行性評估甚至後續之技術行銷服務，以有效符合規模經濟、範疇經濟與專業、客觀之考量。 / Academic and research institutes are the origins of technology innovation. Many of the significant inventions were devised in these cradles of innovation. Academic and research power can often indicates the technology capability and competency of a nation. Every government invests vast resources to universities and research institutes in order not only to make academic publication but also to realize the maximum value of the knowledge through converting the innovative ideas into intellectual properties (IP) and further commercializing the R&D achievements to meet the market needs. The academic researches in Taiwan can compete with the technological leading countries such as the U.S, Japan, and E.U. countries, in terms of some science and technology indicators like R & D expenditure, SCI / EI publications, and the number of U.S. patent granted. Nevertheless, the actual revenue generated by IP in 2007 was only account for 0.87% of the total R&D input and the coverage ratio of technology balance of payments was only 0.23 in 2005. The fact indicates that there were some barriers on the path of R&D commercialization in Taiwan. In the 21st century of knowledge explosion, it is predictable that more and more R&D achievements will be generated from academic institutes and the expenses devoted to the acquisition and protection of IP will keep rising. Therefore, it will become a critical issue in academic institutes to sieve out the targets of the higher commercial potential from numerous R&D results and patents so as to concentrate the time, human and financial resources on those targets for its further commercialization. Moreover, under the highly asymmetrical information situation during the technology trading, technology buyers have difficulty in identifying whether the technology is a suitable trading target or not. A well-established feasibility evaluation mechanism will also stimulate the interflow of information and promote the technology transfer and commercialization. Accordingly, this thesis will try to establish a feasibility evaluation mechanism (FEM) for commercialization of R&D achievements in academic institutes in order to activate the stuffy R&D energy in Taiwan. Biotechnology is one of the most important fields of technology in the 21st century and thus be the main concern of the discussion of this thesis. This thesis will investigate the feasibility evaluation mechanism for commercialization of R&D achievements on a “5W” basis, including the purposes of evaluation (why), the time of evaluation (when), the executives of evaluation (who), the information needed in the evaluation process (how), and the factors that should be taken into consideration in the evaluation process (what). Accordingly, a feasibility evaluation mechanism for commercialization of R&D achievements will be established as the central concept of this study and as the ground of follow-up case analysis. In addition, each aspects of feasibility evaluation as well as the significant issues and questions of each aspect will be illustrated in this study. According to the feasibility evaluation mechanism and framework established in this study, there are five main evaluation aspects including the technical aspect, intellectual property aspect, market aspect, legal aspect, and financial aspect. The main subjects of this study were the academic institutes in biotechnology field in Taiwan, the National Yang-Ming University, the Academia Sinica, and the Industrial Technology Research Institute (ITRI). These institutes are chosen as the subjects of case study standing respectively for the higher education institute, basic research institute, and the applied research institute. By way of interviewing the personnel of R&D achievements and IPR management department in the institutes in question, the feasibility evaluation mechanism implemented by different types of academic institutes was investigated to delineate the key findings, followed up with some practical advices. The overall advices proposed by this study for the academic institutes in Taiwan were summarized as follows: (1) The feasibility evaluation mechanism for commercialization of R&D achievements should be devised in accordance with the purpose, the nature, and the IP management status of each institute. (2) The feasibility evaluation should be set to match up the development stage of the R&D achievements and take the technical aspect as the groundwork, IP aspect as the pivot connecting to the market and legal aspect, and the financial aspect as an integrated result. (3) Evaluation executed by external parties may be of some defects that should be taken into consideration. (4) The feasibility evaluation for R&D commercialization should be executed by multi-disciplinary team and the industry-experienced or market personnel should as well participate in the evaluation process. (5) Due to the characteristics of biotechnology, many special factors should be involved in the evaluation process. (6) The government may actively assist in setting up a professional organization or team to provide feasibility evaluation and even the further technology marketing services to meet the consideration of economies of scale/ scope, specialty, and objectivity.

銷售情報一直是行銷研究的一個重心，透過銷售情報之收集，可以掌握與了解消費者對各種不同商品、價格、通路及促銷活動的反應，以協助製造商、批發商及零售商擬定出有效的生產、配銷、商品選擇及販賣等重要決策。而日常消費品產業基本上是以產品的銷售為核心的相關產業之集合體，因此經由多個不同通路上銷售情報之收集與分析，便可使產業中的各廠商掌握更精準可靠的情報，進而使各廠商在經營上同沾其利。由於國內的日常消費品產業仍以中小企業居多，以其有限的資金與人才，往往無法積極掌握商品銷售情報，進行管理資訊系統之維護與更新，也無法即時採用資訊與通訊之新科技，使得其經營效率偏低，並逐漸喪失其競爭力。因此，在不危及業者競爭核心的前提下，如能集合多數業者共享資訊，參考日本流通資訊服務中心（RDS）的作法，推廣情報共享觀念與共存共榮的經營理念，來建立共同銷售情報系統，並以此系統產生一些有用的整體性市場資訊的報告，提供給參與的業者做為其經營管理之參考，勢必對國內日常消費品產業的整體競爭力及經營效率的提昇，有極大的助益。有鑑於此，本研究以了解影響加入共同銷售情報系統的因素為探討的重心，並對共同銷售情報系統的運用情形及運用的成效進行探討與分析，希望藉由此研究，能夠找出加入共同銷售情報系統的誘因與其運作的可能機制，及對其成效進行評估，以做為工研院電通所在推廣共同銷售情報系統時的參考，並提高業者加入共同銷售情報系統的誘因，期能推廣情報共享及促進良性競爭的商業環境。 針對超市、超商及量販店業者進行問卷調查統計資料分析的結果，可歸納出影響業者加入共同銷售情報系統之意願具顯著正相關的因素包括：對同業合作的需求程度、和同業合作共享銷售資訊的意願、即時取得正確交易資訊、業者支持與提供正確資料、提供重要的報表種類數量、多數同業的加入以及相關成本的節省；而影響業者加入共同銷售情報系統之意願具顯著負相關的因素為可投入資訊系統的資金。而由訪談業者之意見可歸納出業者對於共同銷售情報系統的運用及其所重視的效益如下：1、對於共同合作機制之建立的看法方面，受訪業者普遍認為，共同銷售情報系統應由公法人來主導或推動較佳。2、對於策略性資訊系統的建構方面，受訪者普遍已建構類似的系統，主要是以公司內部資料的分析為主，不過可利用共同銷售情報系統產生的整體性資料來做標竿的比較。3、由於上、下游廠商間的互信基礎仍嫌不足，因此快速反應這樣的作法仍有待推廣，以提高供應鏈上多層次的附加價值。4、對於資訊科技的運用方面，受訪業者普遍有利用電子郵件、傳真及銷售時點情報系統來收集或傳遞資訊，同時也建構行銷資料庫來做商品的分析。而由於電子資料交換系統的建置成本太高，且政府有關單位的推廣不足，因此導致業者較少採用此一系統。由於受訪業者目前與共同銷售情報系統正式連接的時間還不夠長，且加入系統的業者也不夠多，因此，對於共同銷售情報系統所產生的效益仍不易用具體的數字來評估，是以本論文的效益評估以受訪業者分別對於財務面、行銷與顧客服務面、企業內部流程面及員工成長面所較重視的項目來衡量的。在財務面：受訪業者普遍較重視流通成本的削減、銷售量的增加、存貨的減少、存貨周轉率的提昇、獲利率的提升及產品市場佔有率的提升等方面；在行銷與顧客服務面：受訪業者普遍較重視服務水準及品質的提昇、缺貨率的下降、保有原有的顧客及提供合理化的價格；在企業內部流程面：受訪業者普遍較重視訂購循環的縮短、引入新的商品、開發出自有商品、能分析消費者的使用型態、能提供最佳產品組合、銷售商情的掌握與運用、能提昇銷售預測精確度、對上游廠商談判力的提昇及同業間合作或競爭關係的改變；在員工成長面：受訪業者普遍較重視員工能學習到最新的電腦作業系統以及分析資料的能力。 第一章 緒論…………………………………………………………..1 第一節 研究背景……………………………………………………………………1 第二節 研究動機……………………………………………………………………2 第三節 研究目的……………………………………………………………………4 第四節 研究範圍……………………………………………………………………4 第五節 研究流程……………………………………………………………………5 第六節 章節架構……………………………………………………………………6 第二章 文獻探討……………………………………………………..7 第一節 共同銷售情報系統…………………………………………………………7 第二節 資訊科技的運用………………………………………………………….32 第三章 研究方法…………………………………………………….61 第一節 研究架構………………………………………………………………..61 第二節 研究假設………………………………………………………………..64 第三節 研究變數操作性定義與衡量…………………………………………..69 第四節 問卷發展………………………………………………………………..77 第四章 資料分析…………………………………………………….80 第一節 回收樣本之基本資料分析……………………………………………….80 第二節 產業特性對加入共同銷售情報系統的意願之相關性分析…………….88 第三節 公司特性對加入共同銷售情報系統的意願之相關性分析…………….89 第四節 管理者特質對加入共同銷售情報系統的意願之相關性分析………….90 第五節 業者對於系統的認知程度對加入系統的意願之相關性分析………….91 第六節 本章總結………………………………………………………………….92 第五章 個案描述與分析…………………………………………….95 第一節 受訪業者基本資料分析…………………………………………………95 第二節 甲超商…………………………………………………………………..97 第三節 乙超市…………………………………………………………………..103 第四節 丙超市…………………………………………………………………..108 第五節 丁物流行銷公司………………………………………………………..113 第六節 工研院電通所…………………………………………………………..120 第七節 本章總結………………………………………………………………..128 第六章 結論與建議…………………………………………………135 第一節 研究結論………………………………………………………………..135 第二節 研究限制………………………………………………………………..139 第三節 後續研究建議…………………………………………………………..140 參考文獻…………………………………………………………….141 附錄一……………………………………………………………….150 附錄二……………………………………………………………….155 附錄三……………………………………………………………….159 / The scope of retailing industry covers foods , clothes , housing , transportation , education , and entertainment , etc.. Since it is closely related to our daily life , the demand of retailing industry will by no means grow when the income of people increases , the life style changes and the standard of living rises. In order to enhance the response to market , the retailers have to take some actions . Internally , evaluation system needs to be established based on observed data , and the operating process has to be standardized and formalized to ensure the service quality. In the marketing segment , retailers should consider both software and hardware to establish the image of the company and reinforce the competency of the company in order to gain more market share in the violent and complicated retailing market. And the most important of all is to monitor the information of sales. Once the information of the sales is monitored , managers can effectively control the levels of inventory , place order in more economic scale and meet the variety of demand. Therefore , it is indispensable to manage the company with computerized process and utilize the sales information system. Since the sales information is one of the focus of the marketing research , managers can fully understand and learn the reaction from consumers in the different products , prices , places and promotions strategies through the collection of sales information. And based on the sales information , producers , wholesalers and retailers can effectively make decisions about production , distribution , merchandise selection and selling. Since there are more and more chain stores of supermarkets , hypermarkets , and convenience stores arised , these modern retailing mode becomes the mainstream in the retailing market. It changes not only the purchasing behavior of the consumers , but also the business strategies and operation models of the producers in the supply chain. The consumer packaged goods industry is basically the conglomerate of the related industries which focus on selling of products. Thus , collecting the sales information through different channels , the firms in consumer packaged goods industry can actually help other firms in their supply chain to get more exact and reliable information , and also improve performance in both. In Taiwan , the domestic consumer packaged goods industry is composed mostly of small and median enterprises (SMEs). Due to limited money and manpower of SMEs , they are limited from aggressively accessing the sales information and maintaining and upgrading of the MIS. They are also incapable of catching the trend of the information technology and communication. And this will make the firms lose their competency . Therefore , if most of the firms of the consumer packaged goods industry would share the sales information without weakening their core competence , the Japanese Retailer Data Service (RDS) could be adapted as a good reference to promote the idea of sharing sales information and establish the common sales information system. The common sales information system will provide useful reports of the overall market information , and to the firms who join in this system as reference points for running their business. This system will also improve the competency and operation efficiency of the whole consumer packaged goods industry. According to the passage thereinbefore , this research tries to find the factors which will affect the firms to join in or not the common sales information system , and further explore and analyze the implementation situation and performance of the common sales information system. Hopefully , this research will be able to find the attractive factors for the firms to join the common sales information system , possible operating mechanism to run the system , and evaluation criteria . The results could also be referenced for the Computer and Communication Research Laboratories (CCL) of ITRI when they promote the common sales information system to attract more firms to join the system in order to promote the idea of sales information sharing and a good business environment for competition. Based on the outcome of the statistical analysis, some factors are strongly related to the willingness of retailers to join the common sales information system. These factors are as follows : the degree of needs to cooperate with counterparts, the will of sharing the sales information with counterparts , real time information acquiring, the firms' supporting and the collected data providing , the important report providing , most counterparts' participating , saving on the related costs. All of the above factors are positively related to the willingness of the firms to join the common sales information system ; But , the budget on investing the information system is negatively related to the willingness of the firms to join the common sales information system. Based on the interviews with the participating firms , the applications and the possible benefits coming from the common sales information system can be summarized as follows : 1. On the viewpoint of establishing the cooperative mechanism , most of the respondents think that the common sales information system should be directed or promoted by the public legal sectors. 2. On the viewpoint of establishing the strategic information system , most of the respondents have built up this system but now mainly use it to analyze the internally produced data which they believed can be compared with the overall market information produced by the common sales information system. 3. Due to lack of mutual trust among the different tiers of supply chain , the concepts and applications of QR/ECR should be continually promoted to provide more added values for the supply chain. 4. From the applications of information technology , most of the respondents gather or transfer information by using e-mail , fax and point of sale（POS）system . They also develop marketing database to analyze the sales. Since the time that the firms joined the common sales information system is not long enough and there are only limited firms joined this system , performance produced by the common sales information system are difficult to be evaluated concretely. So the performance of the system at this stage is only based on the importance perceived by the respondents on the dimensions such as financial performance , marketing and customer service , business internal process , and the growth of staff. On the dimension of financial performance , most of the respondents emphasize more on the reduction of the logistics cost , the increase of the sales , the reduction in the inventory , the increase of the turnover rate , the increase of the profitability and the increase of the market share；on the dimension of marketing and customer service , most of the respondents emphasize more on the improvement of the level of service and quality , the reduction of the shortage rate , keeping the original customers and providing the reasonable price；on the dimension of business internal process , most of the respondents emphasize more on the reduction of the order cycle , introduction of the new products , development of the products with its own brand , the ability to analyze customers' patterns, providing the best mix of the products , monitoring and utilizing the sales information , improving the accuracy of sales forecast , increasing the bargaining power to the suppliers , and the change on the cooperation or competition relationship among the counterparts；on the dimension of staff's growth , most of the respondents emphasize more on that the staff can learn more the latest computer related operation and the ability to analyze the information.