The problem in this study is to present as accurately as possible the status of the Saint Jo Elementary School in Saint Jo, Texas, and to suggest recommendations for the improvement of this school.

Made available in DSpace on 2014-12-17T14:20:00Z (GMT). No. of bitstreams: 1 MariaGCP_DISSERT_1-96.pdf: 6523160 bytes, checksum: 54ae22d6aa814b7a3a39f2e75349a4a9 (MD5) Previous issue date: 2010-11-05 / The puppet theater is the theme of this dissertation, with a particular treatment of Memory, Toy and Jokes, focused especially on a Calungueira, maker of dolls, Ieda Maria Medeiros da Silva, known by Dadi. Currently with 71 years old, Dadi resides in Carnauba dos Dantas / RN and not only restricted to "get" the dolls to play, to enact stories by various characters. Build the dolls, dresses, give life, movement. In Rio Grande do Norte, the Puppet Theater, named "Jo?o Redondo," is measured by a historically male character of tradition, represented by some masters who have died or by their pupils, or even by the players who have no lineage of masters in their families but learned from several of them and, gradually, were included in this playful universe. Dadi passes this potiguar genealogy and going to suggesting a variety of transgressions, beyond, with its inventiveness, both in their presentations and in her life, which I did elect her and choose as a singular object in the course of my inquiries. In this study, I use the theoretical and methodological framework of social sciences, in particular the references coming from studies of culture, such as approaches of memory and tradition of authors such as Maurice Halbwachs and Paul Zumthor, among others. The field work was systematized, prioritizing the observation participant and permanent dialogue. I used different strategies for registration, as semi-open interviews, documentary video, audio narratives, photographic and videographic record, giving the work a current relevance to the dialogue with various elements, expanding the initial project, which turned into research for the dissertation / O teatro de bonecos ? a tem?tica desta disserta??o de mestrado, com um recorte para tratar da Mem?ria, Brinquedo e Brincadeira, focado especialmente em uma Calungueira, fazedora de bonecos, Maria Ieda da Silva Medeiros, conhecida por Dadi. Atualmente com 71 anos, Dadi reside em Carna?ba dos Dantas/RN e n?o se restringe apenas a botar os bonecos para brincar, a encenar hist?rias pelos diversos personagens. Constr?i os bonecos, veste, d? vida, movimento. No Rio Grande do Norte, o Teatro de Bonecos, denominado Jo?o Redondo , ? marcado por um car?ter historicamente masculino da tradi??o, representada por alguns mestres j? falecidos ou por seus multiplicadores, ou mesmo por brincantes que n?o possuem linhagem de mestres em suas fam?lias, mas aprenderam com v?rios deles e, aos poucos, foram inseridos nesse universo l?dico. Dadi transgride essa genealogia potiguar e vai sugerindo uma diversidade de transgress?es, extrapolando, com sua inventividade, tanto em suas apresenta??es como em sua vida, o que me fez eleg?la e a constitu?-la como objeto singular no decorrer das minhas inquiri??es. Nesta pesquisa, utilizo o aporte te?rico-metodol?gico das Ci?ncias Sociais, em especial as refer?ncias vindas dos estudos da Cultura, como as abordagens sobre a Mem?ria e Tradi??o de autores como Halbwachs e Paul Zumthor, entre outros. O trabalho de campo foi sistematizado, priorizando a observa??o participante e o di?logo permanente. Utilizei diferentes estrat?gias de registro, como: entrevistas semiabertas, v?deo-document?rio, ?udio das narrativas, registro fotogr?fico e videogr?fico, proporcionando ao trabalho uma atualidade relevante, ao dialogar com seus diversos elementos, ampliando o projeto inicial, que se transformou em pesquisa para a disserta??o

Submitted by MARIO TAKEYA (mario.takeya@hotmail.com) on 2017-01-18T18:17:05Z No. of bitstreams: 1 Takeya, Mario_Tese.pdf: 10246686 bytes, checksum: 75915213c454d4042e3c7abe5793ff96 (MD5) / Approved for entry into archive by Elisangela Moura (lilaalves@gmail.com) on 2017-01-18T18:18:21Z (GMT) No. of bitstreams: 1 Takeya, Mario_Tese.pdf: 10246686 bytes, checksum: 75915213c454d4042e3c7abe5793ff96 (MD5) / Made available in DSpace on 2017-01-18T18:18:21Z (GMT). No. of bitstreams: 1 Takeya, Mario_Tese.pdf: 10246686 bytes, checksum: 75915213c454d4042e3c7abe5793ff96 (MD5) Previous issue date: 1992-09 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / From May 1987 to April 1988, a 9 station, seismic network was operated near the town of Jo?o C?mara (5?33'S, 35?51'W) in Rio Grande do Norte state, Brazil. The network was installed 6 months after the occurrence of a mb =5.1 earthquake. This thesis is concerned with the study of microearthquakes recorded by this network, which is in the Precambrian Borborema Province of northeast Brazilian shield. The study revealed a remarkably well-defined distribution of seismicity associated with a simple fault structure. Hypocentre location was done using the HYPO71 program. The results of the analysis show that the fault is divided into two main segments with the same N37?E strike. The north segment is dipping 76?NW. The south segment is more nearly vertical, dipping about 82?NW and composed of three or more closely spaced almost parallel faults. A small gap and a low seismicity zone were found to separate the north and south segments. No events deeper than 9 km were found in the entire region studied. Examination of the epicentral map and corresponding vertical cross sections also revealed that events are not random but are clustered. Right lateral strike slip with a small normal component was inferred as the fault mechanism from composite fault plane solutions. Off-fault events distant from the main fault were also observed, their pattern showing a classical example explained by the model of Das & Scholz as a consequence of off-fault shear stress increase after the occurrence of the main earthquake. Magnitude determinations for the events recorded by the telemetric network have been performed by developing a specific earthquake magnitude scale based on the duration of the observed seismic signal. A maximum likelihood estimate of b-value shows no significant variation during the recording period. Shear wave splitting was observed in the J.C?mara region in all the selected events recorded by the three component station JCAZ. The polarization direction of the first split shear-wave arrival for those events lay in the north-south direction which does not agree with the premise of extensive dilatancy anisotropy for a maximum compressive stress in the east-west direction as inferred by the fault plane solutions. / Uma rede s?smica telem?trica composta por 9 esta??es, operou em torno da cidade de Jo?o C?mara (5?33'S, 35?51'W) no Estado do Rio Grande do norte, Brasil, entre os meses de maio de 1987 a abril de 1988. A rede foi instalada 6 meses depois da ocorr?ncia de um terremoto de magnitude mb=5.1. A presente tese analisa os dados de micro tremores registrados por esta rede, e que ocorreram na Prov?ncia Pr? cambriana da Borborema do nordeste brasileiro. O estudo revelou uma distribui??o de sismos bem definida, associada a uma falha geol?gica de estrutura simples. A determina??o dos hipocentros foi feita usando-se o programa HYPO71. Os resultados das an?lise mostram que a falha ? dividida em dois grandes segmentos com a mesma dire??o de N37?E. O segmento norte da falha mergulha num ?ngulo de 76?NW. O segmento sul mergulha na mesma dire??o, num ?ngulo de 82?NW, e ? composto de tr?s ou mais falhas quase paralelas. Um pequeno vazio de epicentros, acompanhado de uma zona de baixa sismicidade, separam os dois grandes segmentos. N?o foi encontrado evento a profundidades maiores que 9 km. As an?lises dos mapas de epicentros, e das respectivas proje??es verticais, revelaram que os eventos est?o distribu?dos em v?rios aglomerados. O mecanismo de falha foi determinado como sendo do tipo transcorrente, dextr?giro com uma pequena componente normal. Foram detectados micro tremores distantes, v?rios quil?metros da falha principal. Estes eventos s?o explicados pelo modelo cl?ssico de Das & Scholz, como conseq??ncia do aumento das tens?es de cisalhamento em regi?es fora da falha principal ap?s a ocorr?ncia do sismo principal. As magnitude dos micro tremores foram calculadas atrav?s da determina??o de uma escala espec?fica de magnitudes, baseadas na dura??o do sinal s?smico. Os valores determinados para o par?metro tect?nico b, da lei de Gutenberg e Richter, n?o mostraram varia??es significativas durante o per?odo de observa??es. O fen?meno da dupla refra??o, nas ondas s?smicas de cisalhamento, foi observada na regi?o de Jo?o C?mara em todos os eventos selecionados e registrados pela esta??o de tr?s componentes JCAZ. As an?lises mostraram a dire??o norte-sul como sendo a dire??o de polariza??o da primeira onda separada, em desacordo com as previs?es da te?ricas da extensive dilatancy anisotropy.

Pour réduire notre empreinte carbone sur l’environnement, il est urgent de développer des procédés industriels utilisant une source de carbone renouvelable comme la biomasse lignocellulosique. La paroi cellulaire végétale est un enchevêtrement complexe de cellulose, d’hémicelluloses et de lignines. Elle résiste aux attaques biologiques et chimiques mais limite le développement d’une bioéconomie responsable. Dans la Nature, des enzymes multimodulaires produites par certains microorganismes peuvent la déconstruire. Toutefois, ces enzymes sont majoritairement étudiées sur des substrats artificiels ou purifiés. Dans cette thèse, nous proposons de les étudier sur des substrats broyés puis des coupes de paille de blé brutes. Les enzymes multimodulaires sont préparées à façon en utilisant la propriété d’association covalente des protéines Jo et In. Nous avons ainsi associé la xylanase NpXyn11A de N. patriciarum avec deux modules non catalytiques : le CBM3a de C. thermocellum ou le CBM2b1 C. fimi ciblant la cellulose ou les xylanes respectivement. Les propriétés biochimiques de ces protéines chimériques ont été comparées aux modules sauvages. L’activité enzymatique des protéines chimériques a ensuite été étudiée sur des substrats solubles, jusqu’à des substrats insolubles comme le son et la paille de blé, notamment par immunocytochimie. Ce travail a mis en évidence l’importance de la relation enzymes/substrats pour une caractérisation in muro d’activité enzymatique et une meilleure compréhension de la déconstruction de la biomasse végétale. / In order to reduce our carbon footprint on the environment, it is more than urgent to develop new industrial process using a renewable carbon source such as lignocellulosic biomass. Plant cell walls consist of a complex network of cellulose, hemicelluloses and lignins that cross-link with each other mainly via non-covalent bonds. It is thus hardly surprising that plant biomass is rather recalcitrant to chemical or biological degradation. In the present era marked by the desire to build a green bioeconomy, this recalcitrance remains a key point. In Nature, the plant-based organic carbon contained within plant cell walls is mainly recycled by the action of cellulolytic microorganisms, producing multimodular enzymes. However, these enzymes are mainly characterized on artificial or purified substrates. In this thesis, we proposed to study multimodular enzymes on raw substrates such as wheat straw sections. The studied multimodular enzymes were associated thanks to the use of two small proteins Jo and In. Thus, we associated the xylanase NpXyn11A from N. patriciarum with two non-catalytic modules: CBM3a from C. thermocellum or CBM2b1 from C. fimi targeting cellulose or xylans respectively. Biochemical properties of these chimeric proteins and wild-type modules have been compared. The enzymatic activity of chimeric proteins has been studied on soluble substrates and compared to the activity on insoluble substrates, mainly by immunocytochemistry. This work highlighted the importance of the relationship enzymes/substrates and its key role to better understand the biomass deconstruction in muro.

The aim of this master thesis is to examine how Swedish public libraries approaches purchasing potentially controversial and anti-democratic books. According to the The Swedish Library Act, libraries should work towards the development of the democratic society and act for the benefit of free speech. If that is the case, how do libraries approach non-democratic works, for example works that speculate in racism or even genocide? This have been a widely discussed topic in media the last couple of years, fuelled by two decisions by the Swedish Parliamentary Ombudsman (Justitieombudsmannen) that ruled that two public libraries acted wrongly in their decisions to deny purchase of a couple of controversial books that had been requested to be purchased by patrons. This study is based on five qualitative interviews of managers representing five different Swedish public libraries, supplemented by a review of the libraries steering documents. To summarize this study finds that there has been a shift over the last couple of years how public libraries approach potentially controversial books. In the past, it was more common for libraries to not carry any books considered anti-democratic or xenophobic. However, today it is very common for libraries to add these kinds of books to their collection. The only aspect a library can deny a purchase on is the “quality” of the work, not the values or opinions expressed in it. Because of the lack of a national definition of what exactly “quality” entails some libraries have worked out their own definition that they use when making decisions regarding media purchases. The representatives didn’t think that a national definition was needed and that and under the current configuration the libraries have more manoeuvrability and can apply their professional competence to a higher degree.

Made available in DSpace on 2015-04-15T12:50:14Z (GMT). No. of bitstreams: 1 410368.pdf: 650693 bytes, checksum: d36615275993a5e1df8372cdabc58e17 (MD5) Previous issue date: 2008-12-18 / A presente disserta??o tem como objetivo mostrar que o Quarto Evangelho tem uma ader?ncia hist?rica e ao contr?rio do que normalmente se pensa, ele n?o est? alheio ? realidade e aos problemas concretos da humanidade. No final do primeiro s?culo a comunidade Joanina entende-se como a mais fiel a Jesus e nela, o Disc?pulo Amado ? um personagem destacado ao ser apresentado como prot?tipo do disc?pulo de Cristo. No Quarto Evangelho, encontramos algumas categorias de exclu?dos; os pobres, as mulheres, os pecadores, os doentes, que receberam especial aten??o da parte de Jesus. Estes existiam no tempo de Jesus, na ?poca da comunidade Joanina e existem em nosso tempo. A Igreja da Am?rica Latina atrav?s de seus Documentos contempla o Quarto Evangelho ao tratar do tema do pobre e do marginalizado, ainda que o recurso ao nosso Evangelho n?o seja t?o abundante quanto aos Sin?ticos. Tamb?m a literatura Joanina no Brasil, especialmente algumas revistas b?blicas, tem presente a dimens?o concreta do Quarto Evangelho ao abordar o tema do pobre e do marginalizado

Made available in DSpace on 2014-12-17T13:56:55Z (GMT). No. of bitstreams: 1 MarizoVP.pdf: 4894684 bytes, checksum: 6f0e9e9cb330df448c32101a1015a14b (MD5) Previous issue date: 2008-03-19 / This study explores the architectural conception process using the Architecturologie as an instrument of analysis, based on Enseigner la Conception Architecturale (2000), developed by Boudon - architect, lecturer and French researcher. It begins with the selection of local architect?s works, Jo?o Maur?cio Fernandes de Miranda, which resulted in six non residential projects developed between 1961 and 1981. Architectural readings were developed, with emphasis in the identification of architecturological scales, their functions, relationship and modality of occurrence / Este trabalho apresenta um estudo sobre a concep??o arquitetural, tendo como refer?ncia a Arquiteturologia, abordagem desenvolvida por Philippe Boudon, arquiteto, professor e pesquisador franc?s. A partir de um recorte temporal (anos 1961/1981) foi feita uma sele??o na produ??o do arquiteto potiguar Jo?o Maur?cio Fernandes de Miranda, reunindo seis exemplares - projetos de uso n?o-residencial, sobre os quais foram realizadas leituras arquiteturol?gicas. O objetivo Geral da pesquisa ? exercitar o uso da metodologia de trabalho desenvolvida por Philippe Boudon e equipe em sua obra Enseigner la Conception Architecturale (2000), com ?nfase especial na identifica??o das escalas arquiteturol?gicas, suas fun??es, rela??es e modalidades de ocorr?ncia. A Arquiteturologia, portanto, sendo utilizada como instrumento de estudo da concep??o arquitetural

Made available in DSpace on 2014-12-17T13:57:03Z (GMT). No. of bitstreams: 1 RobertaXC_DISSERT.pdf: 4166045 bytes, checksum: 894975e1c1335191405209ea0dab5613 (MD5) Previous issue date: 2011-04-30 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / This paper studies modern houses built in the neighborhoods of Cabo Branco, Tamba? and Mana?ra by the seafront in Joao Pessoa, built between 1960 and 1974. We start from the already widespread notion that Brazilian Modern Architecture was inspired by foreign ways, mainly European but also American here recast, adapted, often innovating repertoire and ideas received (Y. BRUAND, 2005; H. SEGAWA, 2002; C. E. COMAS, 2002; C. E. COMAS, 2002; M. M. ACAYABA e S. FICHER, 1982; M. B. C. ARANHA, 2008; F. C. L. LARA, 2001; R. V. ZEIN, 2005; L. E. AMORIM, 1999, C. V. STINCO, 2010). With this look, after a field study, we collected 61 specimens in the collection of the Central Archive of Jo?o Pessoa City Hall, in order to identify which reformulations, adaptations or innovations would exist in modern houses built along the coast in Jo?o Pessoa. As we try to analyze the houses by what the bibliography had suggested (G. C. ARGAN, 1992; L. CORBUSIER, 2002; C.E.D. e M. ADRI?, 2007; K. FRAMPTON, 1997; H. H. HITCHCOCK, 1976; L. BENEVOLO, 2004; R. DE FUSCO, 1992, N . PEVSNER, 2002; M. RAGON, 1986; B. RISEBERO, 1982; E. ROBBINS, 1997; W. J. R. CURTIS, 1982; V. SCULLY, 2003; B. ZEVI, 1984; D. DUNST, 1999; A. COLQUHOUN, 2002; R. WESTON, 2005; A. I?AKI, 2006; J. PETER, 1994) the starting idea seemed to us not sufficiently developed. So we decided, first, to undertake a literature review comparing speech and image of modern houses most often cited by international and national literature, following a script freely inspired the Vitruvian triad: the functional and spatial (sectorization, guidance, spatiality, movement); constructive aspects (structural elements, modulation, deck, sealing), and aesthetic aspects (composition, apertures, ornaments) (Cap.1), then cast a look under this same route in 61 specimens obtained initially, trying to verify any specificities they would have (Cap.2). Failing to deepen the analysis of all these examples, we chose 10 projects which were redesigned and described in more detail to which we supplement with the aspects of place - location / lot location, access, axiality. (E. C. MAHFUZ, 2002; J. C. MIGUEL, 2000; E. C. CHEREGATI, 2007; M. COTRIM, 2007). (Cap. 3). The documentation and description resulting allowed us to approach some related questions about the canonical transcripts hybridizing, adoptions and any vernacular innovations of modern houses along the coast, We conclude that the appellants and anachronistic elements isolates found in each of the studied bind to the Brazilian Modern Architecture / Este trabalho estuda casas unifamiliares modernas situadas nos bairros de Cabo Branco Tamba? e Mana?ra na Orla Mar?tima de Jo?o Pessoa, constru?das entre os anos 1960 e 1974. Partimos da id?ia j? bastante difundida de que a Arquitetura Moderna Brasileira inspirou-se em vertentes estrangeiras, sobretudo europ?ias, mas tamb?m norte-americanas aqui reformuladas, adaptadas, inovando muitas vezes repert?rio e ide?rios recebidos (Y. BRUAND, 2005; H. SEGAWA, 2002; C. E. COMAS, 2002; M. M. ACAYABA e S. FICHER, 1982; M. B. C. ARANHA, 2008; F. C. L. LARA, 2001; R. V. ZEIN, 2005; L. E. AMORIM, 1999; C. V. STINCO, 2010). Com este olhar, ap?s um trabalho de campo, coletamos 61 exemplares no acervo do Arquivo Central da Prefeitura Municipal de Jo?o Pessoa, com o intuito de identificar que reformula??es, adapta??es ou inova??es existiriam na modernidade das casas da orla pessoense. Ao tentarmos analis?-las, ? luz das sugest?es da bibliografia, (G. C. ARGAN, 1992; L. CORBUSIER, 2002; C. E. D. COMAS, e M. ADRI?, 2007; K. FRAMPTON, 1997; H. H. HITCHCOCK, 1976; L. BENEVOLO, 2004; R. DE FUSCO, 1992; N. PEVSNER, 2002; M. RAGON, 1986; B. RISEBERO, 1982; E. ROBBINS, 1997; W. J. R. CURTIS, 1982; V. SCULLY, 2003; B. ZEVI, 1984; D. DUNSTER, 1999; A. COLQUHOUN, 2002; V. SCULLY, 2003; R. WESTON, 2005; A. I?AKI, 2006; J. PETER, 1994) a id?ia de partida pareceu-nos insuficientemente desenvolvida. Resolvemos assim, primeiramente, empreender uma revis?o bibliogr?fica cotejando discurso e imagem das casas modernas mais citadas pela bibliografia internacional e nacional, seguindo um roteiro livremente inspirado da tr?ade vitruviana: aspectos funcionais e espaciais (setoriza??o, orienta??o, espacialidade, circula??o); aspectos construtivos (elementos estruturais, modula??o, coberta, veda??es), e aspectos est?ticos (composi??o, aberturas, ornamentos) (cap.1), Em seguida, lan?amos um olhar, sob este mesmo roteiro, nos 61 exemplares obtidos inicialmente, tentando verificar que eventuais especificidades conteriam (cap.2). Na impossibilidade de melhor aprofundar a an?lise de todos estes exemplares, escolhemos 10 projetos que foram redesenhados e descritos de maneira mais detalhada aos quais complementamos com os aspectos do lugar - localiza??o/lote, implanta??o, acessos, axialidade. (E. C. MAHFUZ, 2002, J. C. MIGUEL, 2000; C. E. CHEREGATI, 2007; M. COTRIM, 2007). (cap.3). A documenta??o e descri??o resultantes permitiram-nos aflorar algumas quest?es acerca dos referentes can?nicos, transcri??es hibrida??es, ado??es vern?culas e eventuais inova??es das casas modernas da orla mar?tima. Conclu?mos que os elementos isolados recorrentes e anacr?nicos encontrados em cada um dos exemplares estudados os vinculam a Arquitetura Moderna Brasileira

Made available in DSpace on 2014-12-17T13:57:20Z (GMT). No. of bitstreams: 1 AnaLFRB.pdf: 4830161 bytes, checksum: 7d02061dccf842470736be5dbe0680e1 (MD5) Previous issue date: 2005-11-25 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / This essay studies about contemporary architecture in Jo?o Pessoa, capital city of Paraiba State, which analyzes the utilization of steel and aluminum materials from 1990 to 2002, period when significant increase of this utilization is seen. As references, the architectural analysis and Engel structures definitions were used to analyze 40 built buildings, universe researched, to bring together subsidies to comprehend the contemporary production, especially which use the metal as structural and esthetic-formal element / Esta ? uma pesquisa sobre a arquitetura contempor?nea da cidade de Jo?o Pessoa, capital da Para?ba, e que analisa a utiliza??o do metal, especificamente o a?o e o alum?nio, na composi??o da produ??o edil?cia entre os anos de 1990 e 2002, per?odo de significativo crescimento dessa utiliza??o. Tomou-se como referencia a an?lise de arquitetura enquanto objeto constru?do e as classifica??es estruturais de Engel para analisar 40 obras selecionadas com o objetivo de agregar subs?dios para a compreens?o dessa produ??o contempor?nea que se utiliza do metal como elemento estrutural e est?tico-formal

Made available in DSpace on 2015-02-24T20:17:25Z (GMT). No. of bitstreams: 1 BrunaRAML_DISSERT.pdf: 5108954 bytes, checksum: e9fa57dd47eb9f56cc9f6d7d33b49b1d (MD5) Previous issue date: 2011-08-12 / Photography is a resourse of the most used and effective marketing, besides being an polysemic art, boundless sense; this allows for different readings. Nevertheless, there are those who, through the control and supervision, try to organize its meaning, such as the marketing companies. Others, such as artists, are the responsibility of the observers to give their work some understanding. Resorting a photographic iconography of the tourist attractions of the city of Jo?o Pessoa in Brazil from 2005 to 2010. This survey selected images published in catalogs supported by the Fundo de Incentivo a Cultura (FIC) and the Empresa Paraibana de Turismo (PBTUR). The central idea of this qualitative research is the assumption that, in general, tourists crave, even unconsciously, a reality of a tourist attraction motivated by photographic image conveyed the travel market, meanwhile, emphasizes that the art market, the same attraction is exposed and uncovered. Thus it is argued, by photos, such as environmental and sociocultural characteristics are commodified by these organs that have different purposes is not exclusive, given that the FIC supports art and PBTUR sponsors the tourism. Beyond the iconography used for cataloging and photographic analysis, interviews were conducted by the method of visual narratives in ordes to approximate the data with the view of tourists and photographers. In that resulted in a refletion on the current imagistic process involving the release of the tourist destinations in order to be allowed on a critical reading of photographic production and market resources to marketing and promoting the art of the city. It was observed that both the art and photography marketing acquire different symbolic values with respect to their markets promoted by the catalogs analyzed. / A fotografia ? um dos recursos mais utilizados e eficientes do marketing, como tamb?m ? uma arte poliss?mica e inesgot?vel de sentido; por isso permite diferentes leituras. Mesmo assim, existem aqueles que, por meio do controle e enquadramento, tentam organizar o seu significado. Haja vista as empresas de marketing. Outros, como ? o caso dos artistas, incumbem os observadores de suas obras de atribuir algum entendimento. Recorrendo a uma iconografia fotogr?fica dos atrativos tur?sticos da cidade de Jo?o Pessoa (PB), este trabalho elegeu imagens publicadas em cat?logos apoiados pelo Fundo de Incentivo ? Cultura (FIC) e pela Empresa Paraibana de Turismo (PBTUR) no per?odo de 2005 a 2010. A ideia central desta pesquisa qualitativa ? a premissa de que, em geral, o turista almeja, mesmo inconscientemente, uma realidade de um atrativo tur?stico motivada pela imagem fotogr?fica veiculada no mercado das viagens, neste ?nterim, ressalta-se que no mercado da arte, este mesmo atrativo ? exposto e divulgado. Discute-se, por meio das fotos, como as caracter?sticas ambientais e socioculturais s?o mercantilizadas pelos ?rg?os que possuem finalidades diferentes n?o excludentes, haja vista que o FIC apoia a arte e a PBTUR patrocina o Turismo. Al?m da iconografia utilizada para a cataloga??o e an?lise fotogr?fica, foram realizadas entrevistas por meio do m?todo de narrativas visuais, no intuito de aproximar os dados com a opini?o dos turistas e dos fot?grafos. Em que resultou em uma reflex?o acerca dos atuais processos imag?ticos que envolvem a divulga??o dos destinos tur?sticos de forma que se permitisse uma leitura cr?tica acerca da produ??o fotogr?fica como recurso mercadol?gico para se fomentar o marketing e a arte na cidade. Observou-se que tanto a fotografia de arte quanto a de marketing adquirem valores diferenciados no que diz respeito aos seus mercados promovidos pelos cat?logos analisados.