En stor del av Sveriges befolkning engagerar sig som volontärer i olika ideella organisationer och föreningar i civilsamhället. Samtidigt som ledarskapet pekas ut som en framgångsfaktor i projekt finns det tidigare forskning som visar att ledarskapet när det gäller volontärer skiljer sig från ledarskapet i vinstdrivande projekt och organisationer. Flera ledarskapsmodeller och teorier har prövats mot denna grupp för att utröna vad som kan vara ett framgångsrikt ledarskap i denna specifika kontext. Att undersöka hur det stora engagemanget i Sverige kan tillvaratas på bästa sätt genom ledarskapet är därför av yttersta intresse för såväl ideella organisationer som för samhället i stort. Syftet med studien var därför att undersöka hur projektledare i ideella organisationer upplever att det är att jobba med volontärer i ideella projekt samt vilka utmaningar de ser och hur de möter dessa. Undersökningen gjordes genom semistrukturerade djupgående intervjuer med åtta projektledare verksamma som projektledare i ideella organisationer. Materialet analyserades sedan genom tematisk analys som gav tre huvudteman: ”hitta balans mellan att vara förstående och att leva upp till intressenters krav”, ”att kratta manegen” samt ”utveckla relationer och få människor att växa”. Resultatet visar att respondenterna identifierade ett antal samstämmiga utmaningar och att de hade olika strategier för att möta dessa utmaningar genom sina sätt att leda. Det stod klart att de arbetssätt som respondenterna beskrev på flera sätt överensstämmer med ledarskapsteorin med benämningen ”servant leadership” (tjänande ledarskap). Detta kan vara en fingervisning vid rekrytering av projektledare till ideella organisationer samt som en guide för projektledare i dessa sammanhang för att uppnå goda projektresultat och en långsiktighet i organisationen. / A large part of the Swedish population is involved in volunteering in different nonprofit organisations in the civil society. While leadership is pointed out as a critical success factor in projects there are research suggesting that leading volunteers differs from leading projects in for profit organisations. Several modells and theories of leadership has been tested towards this group in trying to find out what could be a successful leadership in this specific context. Investigating how this great commitment in Sweden could be best taken care of should be of great interest not only for the organisations but for the society at large. The aim for this study is therefore to investigate how project managers in nonprofit organisations experience working with volonteers, what challenges they face and how they deal with these. The investigation was made through semistructured in-depth interviews with eight project managers working as project managers in nonprofit organisations. The material was then analysed by using thematic analysis which resulted in three main themes: ”finding the balance between being understanding and living up to stakeholders demands”, ”rake the manege” and ”developing relations and make people grow”. The result shows that the respondents identified several mutual challenges and that they had different strategies to deal with these challenges. It was clear that the approach that the respondents took in many ways respond to the leadership theory called ”servant leadership”. These findings might be a help when recruiting project managers for nonprofit organisations as well as a guide for project managers working in this context to achieve successful results and a resiliance in their organisations.

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The digitised world of today has led to the development of new organisational structures within companies, resulting in new leadership styles in digital firms. Furthermore, customers’ demand is constantly increasing, which results in the importance of delivering an experience to the customers to stay competitive in the market. Therefore, the purpose of this thesis is to investigate how leadership is applied in a successful e-commerce company with a Customer Experience focus. This thesis is conducted throughout a qualitative single case study of a successful e-commerce company focusing on customer experience(s). The empirical findings have been obtained through semi-structured interviews, which further have been analysed together with the given theories to gain an in-depth understanding to answer the research question (1) How does leadership manifest itself in an e-commerce company? Furthermore, the sub-question (a) Which leadership styles can be identified within the e-commerce company. The conclusion of this thesis presents the importance of having leadership connected to the corporate culture. This includes considering the culture in all decisions within the company and that leaders and employees live by the company’s values. This thesis presents leaders within the case company applying several attributes of different leadership styles. However, the primary leadership style that has been identified throughout all leaders is transformational leadership, including being a digital leader.