Die vorliegende Dissertation hat die Monitoring und Evaluation (M&E) Komponente von Entwicklungsprojekten zum Schwerpunkt sowie die Partizipation der Zielgruppen des Projekts im M&E Prozess. Die Partizipation der Zielgruppen bei M&E wird in den meisten Fällen zwar geplant aber in der Realität nicht effektiv genug ausgeführt. Dies wird beispielsweise darauf zurückgeführt, dass M&E als eine teure, zeitverschwendende, schwere, Fehler suchende und nur für Fachkräfte gedachte Aufgabe aufgefasst wird. Gleichermaßen wird es hauptsächlich aus Gründen der Rechenschaftspflicht ausgeführt, um eine weitere Finanzierung sicherzustellen und meist geben die Geldgeber anderen Programmen gegenüber M&E den Vorzug, da letzteres als Geld fordernd angesehen wird. Darüber hinaus liegt der Schwerpunkt auf professionellen Evaluatoren, welche wissenschaftliche Sorgfalt im Prozess anzuwenden haben, falls Laien das M&E durchführen. Daher ist die Partizipation der Zielgruppen an M&E limitiert. Die empirischen Forschungsarbeiten wurden innerhalb der RH-OBA und der APHIA II Projekte in Kenia durchgeführt. Die M&E Mitarbeiter beider Organisationen wurden interviewt und den Nutznießern des Projektes wurden Fragebögen ausgehändigt. Die Nutznießer von APHIA II Projekte (FAIR) führten gleichermaßen M&E Aktivitäten durch, was der Herangehensweise mittels Peer Education, welche in dem Projekt verwendet wurde, zu verdanken ist. Die Zielgruppen zeigten Bereitschaft, bei M&E zu partizipieren und wiesen die Motivation auf, den Prozess fortzuführen. Sie waren in viele Aspekte des M&E involviert, jedoch bestand die Notwendigkeit, ihnen zu helfen, ihre M&E Aufgaben auf eine geplante und systematische Art und Weise durchzuführen. Hierdurch wurde es ihnen ermöglicht, ihre Partizipation im M&E zu überwachen sowie das Projekt besser zu verstehen und imstande zu sein, Projekt-Aktivitäten einzuschätzen. Ihre Ausbildung wurde als ein Weg identifiziert, sie mit dem relevanten Wissen und den einschlägigen Fertigkeiten auszustatten. Auf der Grundlage der Ergebnisse der Forschungsarbeiten wurde für die Zielgruppe von APHIA II / FAIR die „Participatory M&E LIGHT© Assessment Checklist“ für Projekt-Zielgruppen entwickelt und Instruktionen, wie diese verwendet werden kann, damit die Zielgruppe ihre M&E-Aktivitäten auf eine partizipatorische Art und Weise planen und durchführen kann und damit sie ihre Partizipation im Prozess überwachen kann.

The study Demographics of Central Indiana Wal-Mart and Target Stores for Analysis of Intended Consumers and Store Locations sought to answer whether or not each store chose locations based upon their demographic needs. Through the use of flow charts a methodology was derived and then completed using Geographic Information Systems (GIS) and Business Analyst software from ESRI. Data for income, age, education, distance, drive time, market penetration, city demographics and businesses were broken down into customer profiles, market analysis and proximity analysis categories. These were used to compile maps and graphs for final analysis. The data from the maps and graphs were then compared from one store to another and a conclusion was made about whether or not each store did a good job of locating near its average intended potential customers. / Department of Geography

本文旨在研究中文日常會話中語言及手勢之隱喻表達，並根據Lakoff和Johnson的概念隱喻理論（Conceptual Metaphor Theory），探討語言與手勢之慣常隱喻表達以及兩者的互動關係。本文共分析247筆隱喻。其中110（44.5%）筆在語言及手勢中同時傳遞同一類型之隱喻概念；另外137（55.5%）筆只藉著手勢傳達隱喻概念。 日常會話語料中共發現九種隱喻類型，包括身體譬喻、因果譬喻、傳輸譬喻、容器譬喻、實體譬喻、虛擬移動譬喻、 空間方位譬喻、擬人譬喻以及複合譬喻。此外，根據意象圖式之概念，本研究也區分了九種來源域概念：活動、身體部位、容器、虛擬移動、力、物體、路徑、人與空間。隱喻可以用來表達繁多的目標域概念，以下八種目標域概念在語料中至少出現五次：群體、心理活動、具體活動、程度、順序、說話內容、狀態與時間。 研究發現，實體譬喻（77.8%）及空間方位譬喻（17.4%）在日常會話中最為普遍。根據Lakoff 和 Johnson （1980c），人們對於實體之經驗提供了多種方式來表達其他抽象概念，例如我們能集合、分類、量化物體以及確立物體之情勢。Lakoff 和 Johnson亦表示，空間方位是構成某些概念（例如：高地位）之不可或缺的部分；缺乏空間方位譬喻，很難利用其他方式表達。因此，日常會話中經常使用實體譬喻及空間方位作譬喻。空間方位譬喻之來源域概念可以是空間或路徑，而其他類型之譬喻僅來自單一來源域。最常見的來源域概念為物體，而常見之目標域概念則有狀態、時間及具體活動。有關單一來源域至多元目標域之隱喻對應，來源域概念包括物體、空間、路徑、虛擬移動、活動及容器，可用以表達多個目標域。有關多元來源域至單一目標域之隱喻對應，目標域概念包括時間、心理活動、說話內容、順序及程度，可藉由多個來源域表達。 本文亦從三方面探討語言及手勢如何共同表達隱喻概念：語言及手勢之時序、手勢之關聯詞彙、語言及手勢之語意配合，以瞭解關於語言與手勢產生之不同理論假說。Lexical Semantic Hypothesis認為手勢源自於詞項之語意內容，也主張手勢出現之時間通常先於相關詞彙，以利詞彙搜索。Interface Hypothesis則認為空間-運動訊息及語言訊息在產生手勢之過程中相互影響，因此手勢及語言會同時出現，而本研究確實發現手勢大多與相關詞彙同時出現。再者，17.4%的手勢對應片語，而不限於單詞，此結果與Lexical Semantic Hypothesis之見解相悖。最後，研究發現55.5%之隱喻僅藉由手勢表達。因此語言及手勢傳達不同的語意訊息，結果支持Interface Hypothesis之論說—手勢和語言可各自表意。上述三項結果支持Interface Hypothesis之論點。 / This thesis explores the linguistic and gestural expressions of metaphors in daily Chinese conversations. Following Lakoff and Johnson’s framework of Conceptual Metaphor Theory, the present study aims to investigate the habitual expressions of metaphors in language and gesture and the collaboration of the two modalities in conveying metaphors. The present study examined 247 metaphoric expressions. The data includes 110 (44.5%) metaphors being conveyed concurrently by speech and gesture—the two modalities expressing the same type of metaphors—and 137 (55.5%) metaphors being conveyed in gesture exclusively. Nine types of metaphors were found in the daily conversations: Body-part, Causation, Conduit, Container, Entity, Fictive-motion, Orientation, Personification, and complex metaphors. Furthermore, based on the notion of image schema, nine types of source-domain concepts were recognized: ACTIVITY, BODY-PART, CONTAINER, FICTIVE-MOTION, FORCE, OBJECT, PATH, PERSON, and SPACE. A great variety of target-domain concepts were realized via metaphors; the present study focused on eight types, each occurred more than five times in the data: GROUP, MENTAL ACTIVITY, (physical) ACTIVITY, DEGREE, SEQUENCE, SPEECH CONTENT, STATE, and TIME. The results showed that Entity metaphor (77.8%) and Orientation metaphor (17.4%) are the most common types in daily conversation. According to Lakoff and Johnson (1980c), people’s bodily experiences of physical objects provide basis for viewing other abstract concepts; for instance, we can group, categorize, quantify, and identify aspects of objects. They also suggested spatial orientations are essential parts of certain concepts (e.g., high status); without orientation metaphors, it would be difficult to find alternative ways to express the ideas. Therefore, Entity metaphor and Orientation metaphor are frequently employed in metaphoric expressions. Orientation metaphors are based on two source domains, SPACE and PATH; the other types of metaphors are all associated with a single source domain. The most common type of source domains is OBJECT, whereas the common types of target domains are STATE, TIME, and PHYSICAL ACTIVITY. With regard to the one-source-to-many-targets correspondences, the source domains of OBJECT, SPACE, PATH, FICTIVE-MOTION, ACTIVITY, and CONTAINER could be used to express numerous target-domain concepts metaphorically. As to the many-sources-to-one-target correspondences, the target-domain concepts of TIME, MENTAL ACTIVITY, SPEECH CONTENT, SEQUENCE, and DEGREE could be represented by multiple source-domain concepts. The collaboration of language and gesture enables us to evaluate the various hypotheses of speech-gesture production, based on the temporal relation between language and gesture, the lexical affiliates of metaphoric gestures, and the semantic coordination across the two modalities. The Lexical Semantics Hypothesis suggests that gestures are generated from the semantic of a lexical item (or a word) and that gestures tend to precede their lexical affiliates to help lexical search. The Interface Hypothesis proposes that spatio-motoric and linguistic information interact with each other during gesture production, so gestures and the related speech will occur at the same time. The present study found that gestures mostly synchronize with the associated speech. Moreover, 17.4% of metaphoric gestures are associated with grammatical phrases rather than words. This result opposes to the claim of the Lexical Semantics Hypothesis. Last, the present study found that 55.5% of metaphoric expressions are being conveyed in gesture exclusively. The result supports the argument of the Interface Hypothesis that language and gesture can covey diverse semantic contents respectively. Based on the above findings, the current study tends to support the Interface Hypothesis.

There have been many documents published that set strategic goals for the future, including transportation-related goals. However, few documents focus heavily on a specific approach to improve transportation safety. Therefore, a supporting policy document focused on transportation safety is required to ensure that the transportation system runs safely and efficiently; a Strategic Highway Safety Plan (SHSP) serves as that document. A SHSP is a high-level traffic safety policy that represents a scientific, data-driven, four to five year comprehensive safety document that is designed to identify a jurisdiction’s emphasis areas (i.e., key areas of safety concern) and target safety goals [i.e., collision reduction goal(s)], and may also include network screening (i.e., identification of high collision locations) and safety strategies/programs for each chosen emphasis area. There are, however, limited documents that discuss the procedure for the development of a SHSP specifically for a municipality. Therefore, the goal of this research was to improve traffic safety by reducing the number and severity of collisions in municipalities across Canada. The objective for this research was to develop a data-driven and more scientific municipal-level SHSP development process (i.e., procedure and key components) that may be used to improve traffic safety for municipalities across Canada. Existing procedures, key components and approaches to develop the key components in existing SHSPs published mainly in North America were reviewed. The literature review (FHWA, 2006; CCMTA, 2011b) suggested that the typical procedure for the development of a SHSP is identifying a “champion” (i.e., an individual or unit with high-level leadership), developing a vision, identifying key stakeholders, developing the key components (i.e., selecting the key emphasis areas, establishing target safety goals, selecting the strategies/programs for the chosen key emphasis areas), and updating and evaluating the SHSP. The existing procedures and key components were adjusted to create the modified process. The modified process consisted of two additional steps to the procedure: 1) Incorporating Upper-Level Policies and 2) Conducting Network Screening. The modified process also outlined the most appropriate approaches to use to develop the key components of a municipal-level SHSP. The modified process (i.e., procedure and key components) was applied to develop a municipal-level SHSP for the City of Saskatoon through a case study to compare the results to the existing process. Saskatoon’s SHSP included seven emphasis areas for a definite period of time (i.e., for the next five years). Target safety goals, network screening and strategies/programs were also developed, but only for the selected emphasis areas. Recent ten-year (2001-2010) collision data from the SGI was used to select emphasis areas, develop target safety goals and conduct network screening. Based on the case study results, upper-level policies should be incorporated in the development of the key components of a municipal-level SHSP. This is because a municipal-level SHSP is the lowest-level SHSP and should incorporate the emphasis areas, target safety goals and strategies/programs that are included in upper-level SHSPs (i.e., provincial- and federal-level). In addition, the SHSP can act as an operational-level safety action plan that supports a jurisdiction’s Strategic Plan. The addition of network screening also provides useful locations in a municipal-level SHSP. The case study results showed that the modified process provided detailed information required by a municipality to make informed safety investment decisions compared to the basic information the existing process provided. Therefore, the modified process is a data-driven and more scientific process that can be used to develop SHSPs that will improve traffic safety for municipalities across Canada.

Motivation Hypertension is a pertinent health problem for urban black African men (hereafter referred to as African). Sympathetic hyperactivity and a dominant α-adrenergic response pattern have both been implicated as contributing factors to their poor cardiovascular health. In addition to the deleterious effect of neurogenic hypertension on target organs, sympathetic hyperactivity may promote the accelerated progression of left ventricular hypertrophy and structural vascular disease. Aim The overarching aim of this study is to scrutinize autonomic control of the cardiovascular system in a cohort of urban African and Caucasian men during a mental challenge. Associations were investigated between potential sympatho-vagal imbalance, blood pressure and target organ damage markers to determine cardiovascular risk in ethnic male groups. Methodology The SABPA (Sympathetic activity and Ambulatory Blood Pressure in Africans) study involved the participation of 200 male teachers (99 African and 101 Caucasian) in the Kenneth Kaunda Education District of the North-West Province, South Africa. Of the participant group, HIV-infected (13 African) and clinically confirmed diabetics (1 Caucasian and 6 African men) were excluded from further analyses. Stratification was based on ethnicity and further as indicated through statistical interaction effects. Cardiovascular and autonomic responses were assessed during rest and on stressor exposure (cold pressor test and Stroop colour-word conflict test). Autonomic measures included baroreceptor sensitivity (BRS), 3-methoxy-4-hydroxy-phenylglycol (MHPG) and nitric oxide metabolite (NOx) levels. Cardiovascular variables consisted of blood pressure, cardiac output, stroke volume, total peripheral resistance, heart rate, arterial compliance and ST-segment from the 12-lead electrocardiogram. Markers of target organ damage included the Cornell product (indication of left ventricular hypertrophy) and carotid intima-media thickness as indication of structural vascular disease. Means and proportions were compared by means of standard t-test and Chi-square test, respectively. Significant differences of mean cardiovascular and autonomic measures between ethnic male groups were also determined through analysis of covariance. Uni- and multivariate regression analyses were employed to demonstrate associations between target organ damage, cardiovascular and autonomic markers. Results and conclusion of each manuscript To assess autonomic nervous system and cardiovascular function as well as target organ damage, we clearly focussed on responses where our participants were challenged. Markers of autonomic responses assessed were baroreceptor sensitivity, 3-methoxy-4-hydroxyphenylglycol and nitric oxide metabolites.  The first manuscript (Chapter 2) focused on left ventricular hypertrophy as marker of target organ damage, blood pressure and baroreceptor sensitivity as marker of autonomic function. The objective was to determine whether BRS was significantly lower in African men than in the Caucasian men. Furthermore, the possible association between attenuation of BRS and increased levels of ambulatory blood pressure as well as left ventricular hypertrophy was investigated in these population groups. Results revealed that the African men had significantly lower BRS stress responses. This attenuated BRS profile was coupled with dominant α-adrenergic response patterns, which was associated with an elevation of ambulatory blood pressure. BRS attenuation (rest and stress response) was not associated with left ventricular hypertrophy. It was concluded that lower BRS, especially during stress, may pose a significant health threat for urban African men regarding the development or promotion of α-adrenergic-driven hypertension and higher cardiovascular disease risk.  The aim of the second sub-study (Chapter 3) was to investigate possible associations between structural vascular disease (carotid intima-media thickness as marker), autonomic function (MHPG as marker) and nocturnal blood pressure in the African and Caucasian men. Results showed a higher prevalence of nocturnal hypertension in the African men, with night-time blood pressure significantly higher compared to the Caucasian men. In the African and Caucasian men, carotid intima-media thickness was linearly predicted by nocturnal systolic and diastolic blood pressure respectively. In conclusion, no associations were demonstrated between MHPG and carotid intimamedia thickness or between MHPG and nocturnal blood pressure. Elevated nocturnal blood pressure evidently seems to promote structural vascular disease in this cohort of urban African and Caucasian men.  The aim of the third manuscript presented in Chapter 4, was to investigate bioavailability of NO during mental challenge (autonomic function marker) and the possible association with structural vascular disease (carotid intima-media thickness as marker). In the African men, an attenuated NOx response was demonstrated to the Stroop colour-word conflict test. After stratification into high and low NOx response groups, in the African men with a low NOx response enhanced α-adrenergic with significant STsegment depression responses was demonstrated indicating reduced myocardial oxygen supply during mental stressor exposure. Only in the African men, a ST-segment depression was significantly associated with structural vascular disease. It was concluded that the African men demonstrated a vulnerable cardiovascular profile. In this cohort of African men, the significant association between structural vascular disease and myocardial ischemia may particularly indicate a possible higher risk for future cardiovascular events. General conclusion Through the assessment of autonomic and cardiovascular responses a possible higher cardiovascular risk was demonstrated in the African men. In this cohort sympathetic hyperactivity was evident, coupled with dominant vascular response patterns and reduced myocardial oxygen supply during mental stress exposure. Based on these findings, this population group’s risk for accelerated target organ damage, as well as for future cardiovascular events, appear significantly higher than those of the Caucasian male cohort. / Thesis (PhD (Physiology))--North-West University, Potchefstroom Campus, 2013.

Motivation Hypertension is a pertinent health problem for urban black African men (hereafter referred to as African). Sympathetic hyperactivity and a dominant α-adrenergic response pattern have both been implicated as contributing factors to their poor cardiovascular health. In addition to the deleterious effect of neurogenic hypertension on target organs, sympathetic hyperactivity may promote the accelerated progression of left ventricular hypertrophy and structural vascular disease. Aim The overarching aim of this study is to scrutinize autonomic control of the cardiovascular system in a cohort of urban African and Caucasian men during a mental challenge. Associations were investigated between potential sympatho-vagal imbalance, blood pressure and target organ damage markers to determine cardiovascular risk in ethnic male groups. Methodology The SABPA (Sympathetic activity and Ambulatory Blood Pressure in Africans) study involved the participation of 200 male teachers (99 African and 101 Caucasian) in the Kenneth Kaunda Education District of the North-West Province, South Africa. Of the participant group, HIV-infected (13 African) and clinically confirmed diabetics (1 Caucasian and 6 African men) were excluded from further analyses. Stratification was based on ethnicity and further as indicated through statistical interaction effects. Cardiovascular and autonomic responses were assessed during rest and on stressor exposure (cold pressor test and Stroop colour-word conflict test). Autonomic measures included baroreceptor sensitivity (BRS), 3-methoxy-4-hydroxy-phenylglycol (MHPG) and nitric oxide metabolite (NOx) levels. Cardiovascular variables consisted of blood pressure, cardiac output, stroke volume, total peripheral resistance, heart rate, arterial compliance and ST-segment from the 12-lead electrocardiogram. Markers of target organ damage included the Cornell product (indication of left ventricular hypertrophy) and carotid intima-media thickness as indication of structural vascular disease. Means and proportions were compared by means of standard t-test and Chi-square test, respectively. Significant differences of mean cardiovascular and autonomic measures between ethnic male groups were also determined through analysis of covariance. Uni- and multivariate regression analyses were employed to demonstrate associations between target organ damage, cardiovascular and autonomic markers. Results and conclusion of each manuscript To assess autonomic nervous system and cardiovascular function as well as target organ damage, we clearly focussed on responses where our participants were challenged. Markers of autonomic responses assessed were baroreceptor sensitivity, 3-methoxy-4-hydroxyphenylglycol and nitric oxide metabolites.  The first manuscript (Chapter 2) focused on left ventricular hypertrophy as marker of target organ damage, blood pressure and baroreceptor sensitivity as marker of autonomic function. The objective was to determine whether BRS was significantly lower in African men than in the Caucasian men. Furthermore, the possible association between attenuation of BRS and increased levels of ambulatory blood pressure as well as left ventricular hypertrophy was investigated in these population groups. Results revealed that the African men had significantly lower BRS stress responses. This attenuated BRS profile was coupled with dominant α-adrenergic response patterns, which was associated with an elevation of ambulatory blood pressure. BRS attenuation (rest and stress response) was not associated with left ventricular hypertrophy. It was concluded that lower BRS, especially during stress, may pose a significant health threat for urban African men regarding the development or promotion of α-adrenergic-driven hypertension and higher cardiovascular disease risk.  The aim of the second sub-study (Chapter 3) was to investigate possible associations between structural vascular disease (carotid intima-media thickness as marker), autonomic function (MHPG as marker) and nocturnal blood pressure in the African and Caucasian men. Results showed a higher prevalence of nocturnal hypertension in the African men, with night-time blood pressure significantly higher compared to the Caucasian men. In the African and Caucasian men, carotid intima-media thickness was linearly predicted by nocturnal systolic and diastolic blood pressure respectively. In conclusion, no associations were demonstrated between MHPG and carotid intimamedia thickness or between MHPG and nocturnal blood pressure. Elevated nocturnal blood pressure evidently seems to promote structural vascular disease in this cohort of urban African and Caucasian men.  The aim of the third manuscript presented in Chapter 4, was to investigate bioavailability of NO during mental challenge (autonomic function marker) and the possible association with structural vascular disease (carotid intima-media thickness as marker). In the African men, an attenuated NOx response was demonstrated to the Stroop colour-word conflict test. After stratification into high and low NOx response groups, in the African men with a low NOx response enhanced α-adrenergic with significant STsegment depression responses was demonstrated indicating reduced myocardial oxygen supply during mental stressor exposure. Only in the African men, a ST-segment depression was significantly associated with structural vascular disease. It was concluded that the African men demonstrated a vulnerable cardiovascular profile. In this cohort of African men, the significant association between structural vascular disease and myocardial ischemia may particularly indicate a possible higher risk for future cardiovascular events. General conclusion Through the assessment of autonomic and cardiovascular responses a possible higher cardiovascular risk was demonstrated in the African men. In this cohort sympathetic hyperactivity was evident, coupled with dominant vascular response patterns and reduced myocardial oxygen supply during mental stress exposure. Based on these findings, this population group’s risk for accelerated target organ damage, as well as for future cardiovascular events, appear significantly higher than those of the Caucasian male cohort. / Thesis (PhD (Physiology))--North-West University, Potchefstroom Campus, 2013.

Undersökningens syfte är att pröva om en mindre stat kan nyttja sig av vilseledning för att minska åverkan från en motståndare som nyttjar sig av Wardens systemteori. Undersökningen fokuserar främst på att vilseleda en motståndares målinhämtning innan ett angrepp. Undersökningen ger förslag på ett antal sätt att genomföra defensiv vilseledning, både innan ett angrepp och under påbörjat angrepp. För att underlätta för undersökningen tas fiktiva målval ut inom Sverige med stöd av Wardens litteratur och med stöd i viss annan litteratur. En mindre jämförelse mot befintliga sårbarhetsanalyser genomförs. Undersökningen har visat att alla presenterade målval utom ett har viss användning av den defensiva vilseledningen som skildras i uppsatsen. Vidare har undersökningen presenterat en motståndares troliga målval mot Sverige om motståndaren följer Wardens teori. Uppsatsen har också visat på ett antal sårbarheter i Sverige om en motståndare nyttjar Wardens teori. / The purpose of the survey is to test whether a smaller state can use deception to reduce the impact of an opponent who uses Wardens theory regarding the enemy as a system. The survey focuses on an opponent's target acquisition before an attack and the deception that might complicate the target acquisition. The survey presents a number of ways to implement defensive deception, both before and during an attack. To aid the survey a fictitious target acquisition within Sweden has been produced with the support of Wardens literature and with the support of other sources. A comparison is made between the identified vulnerabilities and existing vulnerability reports. The survey has shown that all the presented fictitious targets except one has some use of the defensive deception as presented. Furthermore the survey has presented credible targets in Sweden that an opponent might choose to attack if the opponent makes use of Wardens theory. The survey has shown several vulnerabilities in Sweden if the opponents makes use of Wardens theory.

The study was aimed at discovering the extent to which the education system of Venda satisfies the human resource needs of that area. Chapter one not only outlines the aim of the study but also defines certain terminology used in the text. It also gives an outline of the research methodology. Chapter two identifies the theoretical guidelines with regard to how the education system is related to human resource needs. In defining the education system the chapter indicates that education cannot be divorced from the society in which it exists and therefore must be seen as a social, cultural and economic phenomenon. Chapter three examines the manner in which human resources function as a determinant of the education system. In examining the meaning of human resources it indicates the importance of developing the skills of the people as well as indicating the importance of attitudes towards work of the people, thus showing that skills and attitudes together help create good human resources for the growth and development of society. Chapter four indicates general educational needs as well as the criteria to be used for the purposes of this research. It indicates that basic skills should be developed in all people so that they can be able to adjust properly to the workplace. It emphasises the importance of reading, writing, computation and speaking abilities as the basis for education which intends to develop good human resources. Chapter five is the empirical study. It therefore indicates how the postal questionnaire was used. It also contains the results of the empirical study, and explains them. Chapter six gives the conclusions as well as the recommendations that are a result of this research. It concludes that the education system and society are bound together and should not be separated, that human resource development is an important aim of education systems and therefore development should not be one-sided but should be complete, that is, it should include social and cultural skills and economic development. Thus education in Venda should not ignore this, and should be of a good quality as from the lowest standards, so that whether a person has an education of up to Standard 5, 8 or 10 it should not be an insurmountable handicap to adjustment to the work situation. / Thesis (MEd (Vergelykende Opvoedkunde))--PU vir CHO, 1996

Businesses have realised that they cannot appeal to all consumers in the marketplace. Consumers are too numerous, geographically wide-spread, and too varied in their needs and buying practices. Furthermore, the business& themselves vary widely in their abilities to serve different segments of the market. Businesses consequently conduct market segmentation to identify the parts of the market that it can best serve and most profitably. Therefore, the goal of this study was to determine the actual target markets of selected retailers by means of the Living Standards Measure (LSM) tool, and to recommend improved marketing strategies based on the Media Groups Measure (MGM) tool. The objectives of the study were to describe market segmentation by emphasising its importance and discussing the market segmentation process. Further objectives include explaining the application of the LSM- and MGM-tools in identifying target markets and selecting media to reach these target markets, and to conduct an empirical investigation on the application of the LSM tool for the selected retailers. A market segmentation strategy concentrates the business' marketing efforts on consumers who have a similar interest in the business' values. Therefore, market segmentation enables the business to identify consumer needs more accurately. The aforementioned assists the business in creating a basis for developing products to satisfy consumer needs. The basis is developed by the identification of the attributes that are of value to consumers. Market segmentation furthermore assists in the development of an effective marketing mix, tailored to the business' strategy and objectives. A proper marketing mix can determine the promotional appeal, media choices, and the prices consumers are willing to pay. The LSM and MGM are only two of the variety of segmentation tools that can be used to segment a heterogeneous market. The LSM is a relatively new and unknown instrument - in comparison with other segmentation tools - and was specifically developed for the South African market. It is furthermore a multivariate segmentation tool, consisting of 29 household variables, which excludes discriminators such as race and income. The MGM-tool is used to obtain media consumption information on market segments. Its primary function is to assist businesses in selecting media that are most effective in reaching their target markets. The most important conclusions of this study are that the current target markets of Shoprite Checkers and Pick 'n Pay in Potchefstroom differs from their actual target markets. Gender and age do not differentiate shoppers significantly, and although race and income are not included as differentiators in the LSM index, these two variables correlate strongly with the various LSM-groups. Some of the most important recommendations include: The headquarters of both retailers should consider developing differentiated marketing strategies for stores in different locations. Shoprite Checkers and Pick 'n Pay (in Potchefstroom) should both target SU-LSM groups 6 to 10. Both retailers should adapt their marketing efforts in order to provide for the local market in Potchefstroom. The recommendations will enable the retailers to enhance their business and marketing efforts, and accordingly satisfy the needs of their customers. / Thesis (M.Com. (Marketing))--North-West University, Potchefstroom Campus, 2005.

Language is the most common and crucial element newspapers apply to express meaning. Language is a system of linguistic signs combined by rules to create meaning. Newspapers use language, among other or sign systems (e.g. photographs, graphics, content and layout) to communicate. These systems support each other and perform as a unit to reflect a newspaper's character and function. South Africa has a diversity in language, culture, background and literacy levels and the media's target audiences differ significantly. The ways in which these systems are thus applied, diverge to satisfy the various needs of audiences. These needs include being informed, entertained, aesthetically pleased, emotionally involved and mobilized (persuaded). Audiences also seek a reflection of their values, views and cultures in the media. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2007.