Sob a égide da arquitetura moderna, as competências da programação visual e do desenho industrial fundiram-se pelas mãos dos arquitetos João Carlos Cauduro e Ludovico Antonio Martino na criação, desenvolvimento e implantação de projetos sistêmicos de identidade corporativa e ambiental. Em São Paulo, circunscrito no ápice do paradigma moderno entre os anos 1960 e 1970, este design total não só realizou vultosas e perenes identidades visuais para os setores produtivos e operacionais brasileiros, como também materializou icônicos espaços públicos para a metrópole paulistana corroborando, em última instância, a consolidação dessas matrizes paradigmáticas de projeto as quais, àquele momento, socializaram um conhecimento tipológico e metodológico, reiterando um antigo ideário e aproximando o arquiteto de suas funções civis dentro das novas necessidades de comunicação e informação da cidade. / Under the shield of modern architecture, the competencies of visual programming and industrial design were merged by the hands of architects João Carlos Cauduro and Ludovico Antonio Martino, through the creation, development, and implementation of systemic projects of environmental and corporate identity. In São Paulo, in the 1960s and 1970s and circumscribed by the apex of the modern paradigm this total design not only yielded important and long standing visual identities for the Brazilian productive and operational sectors, but also materialized iconic public spaces for the metropolis, corroborating the consolidation of those projects paradigmatic matrices in the last instance. These matrices, at that moment, introduced in the society a typological and methodological knowledge, reiterating an old ideology and bringing the architect closer to his civil functions within the citys new needs for information and communication.

Pictogramas e seu uso nas instruções médicas: estudo comparativo entre repertórios para instruções de uso de medicamentos. Esta pesquisa tem por objetivo analisar dois repertórios de pictogramas que representam instruções relacionadas ao uso e manipulação de medicamentos. A intenção é entender o seu processo de significação, adotando um protocolo qualitativo baseado nas dimensões semióticas da comunicação sígnica - pragmática, semântica e sintática - de Charles W. Morris. Para atingir este propósito, o estudo inicialmente resgata informações sobre os campos a que pertencem os pictogramas e os medicamentos - comunicação visual e área médica. Ele parte da elaboração de um panorama histórico dos principais fatos e pessoas que contribuíram com a produção e disseminação do uso de pictogramas para identificar as diferenças em sua utilização. Finalmente, verifica as aplicações e contribuições da comunicação visual na área médica. / Pictograms and their use in medical instructions: a comparative study between pictogram sets conveying instructions on the usage of medicine. This research aims to analyze two pictogram sets which represent instructions concerning the use and manipulation of medicine. The purpose is to understand their signification process by adopting a qualitative protocol, which is based on the signal communication semiotic dimensions - pragmatic, semantic and syntactic - by Charles W. Morris. In order to reach this goal, the study begins by presenting information about the fields where pictograms and medicine belong - visual communication and medical area. Then, with the intent to identify the differences in the use of pictograms, it formulates a historical panorama, which includes the main facts and people that contributed for the production and dissemination of these graphical symbols. Finally, it examines visual communication applications and contributions to medical area.

O presente trabalho tem como objetivo essencial identificar e caracterizar o fenômeno emergente da expressão cômica gráfica na conversação natural e cotidiana em redes sociais virtuais, especialmente através de mensagens em linguagem híbrida. Nelas, imagens fixas e texto se combinam criativamente por meio de habilidades comunicativas, antes pouco exploradas por parte do usuário comum, como as habilidades de design associadas à expressão do humor, para difundir \"piadas\" sobre assuntos da atualidade entre círculos de amigos e seguidores. As unidades comunicativas, corpus deste trabalho, assumem o comportamento de memes visuais e sua tipificação sob os pontos de vista da sintaxe, semântica e pragmática, conforme proposto por Morris (1985), colaboram no esclarecimento da relação entre seus elementos constitutivos. A popularização de mensagens com tais características indica seu potencial de influência significativa tanto na manutenção e amplificação do \"capital social\" do usuário criador quanto nos novos traços culturais de uma emergente cultura gráfica amadora / The present work has main goal to identify and characterize the emerging phenomenon of graphic comic expression in natural and everyday conversation in virtual social networks, especially through messages in a hybrid language. These still images and text combine creatively through communication skills, previously little explored by the average user, and skills associated with the expression of mood design, to spread \"jokes\" on current affairs among circles of friends and followers. Communicative units, corpus of this work, assume the behavior of visual memes and their classification under the points of view of syntax, semantics and pragmatics, as proposed by Morris (1985), assist in clarifying the relationship between its constituent elements. The popularization of messages with such features indicates its potential to significantly influence on both the maintenance and amplification of \"social capital\" user as creator in the new cultural traits of an emerging culture amateur graphic.

[pt] Durante muito tempo, a maioria das pesquisas feitas na área de design, ficaram restritas aos estudos das circunstâncias que tinham o design industrial como tema principal. Desta forma, o design limitou-se a ser entendido como algo relacionado a produtos produzidos em grande escala e com características que estivessem relacionadas com o contexto contemporâneo do capitalismo. Nesse sentido, entendeu-se que design era só aquilo que estava inserido no meio de produção de nossa sociedade. Ficou então a cargo da antropologia estética ou simbólica, a função de investigar os significados dos desenhos inseridos no corpo dos artefatos produzidos pelos povos indígenas e de outras etnias, ou seja, do universo simbólico dos povos que nos antecederam no processo de produção de artefatos. Tais povos desenvolveram recursos tecnológicos criativos e originais, entretanto os designers de um modo geral sempre desprezaram os produtos resultantes desse trabalho como um produto de design. Neste trabalho a compreensão do que é um produto de design vai além da definição comumente disseminada do que seja um produto de design. O etnodesign surge com uma forma de resgatar os processos, a tecnologia e o entendimento daquilo que é produzido por etnias que contribuíram através de seu meio de produção para a formação do universo simbólico dos materiais e produtos que fazem parte do cotidiano da população brasileira. Com o objetivo de romper as fronteiras étnicas, que o design ao longo do tempo deixou alongar, surge o etnodesign. Entender este universo, interpretar essas construções simbólicas é também interesse de pesquisa dentro do etnodesign. Os objetos produzidos por diversas etnias que compõem o Brasil são normalmente observados apenas como um elemento exótico que utilizamos como um adorno ou como objeto decorativo em nossas casas. Desta maneira, desprezamos sua riqueza simbólica e tecnológica, seu entendimento com o místico e com a história de seus antepassados. No texto que segue são destacadas através de citações, referências bibliográficas e depoimentos que permitiram através do olhar do designer analisar (em um breve estudo de caso) os desenhos (grafismos) inseridos nas cestarias dos índios M`byá Guarani residentes no sul do estado do Rio de Janeiro, mais especificamente nos arredores da cidade de Paraty, em um local conhecido como Paraty-Mirim. / [en] For a long time, the majority of researches in design area were restricted to studies of circumstances that had the industrial design as main subject. This way, the design was limited to be understood like products made in a great scale with characteristics related with the contemporary context of capitalism. In this idea, the design was only what was inside of the production of our society. The aesthetic or symbolic anthropology received the mission of investigating the meanings of the drawings in devices made by indians and another`s ethnic groups, it means, to study the symbolic universe of the people that had preceded us in the process of devices production. This people developed technological resources creative and original, however the designers (in a general way), had always ignored the products of this work as a product of design. In this work the understanding about a design product goes beyond the definition commonly disseminated about what the design product may be. The ethnic design appears like a form to rescue the processes, the technology and the understanding of what is produced by ethnic groups that had contributed through this means of production for the formation of the symbolic universe of the materials and products that are part of the daily of the Brazilian population. To understand this universe, to interpret these symbolic constructions is also an important interest of research inside of ethnic design. The objects produced for diverse ethnic groups that compose Brazil are normally observed only as an exotic element that we use as an adornment or as decorative object in our homes. In this way, we ignore its symbolic and technological interest, its understanding with the mystic and of its ancestor`s history. In the text that follows are detached through citations, bibliographical references and interviews that have allowed through the look of a designer to analyze (in a briefing case study) the drawings inserted in the baskets of the indians M`byá Guarani.

The aim of this study was to examine which impact social media has on gender equality. During The Oscars Red Carpet Live 2014 the hashtag #Askhermore arose in the social media sphere. The hashtag implies an existing difference in the questions asked towards women and men on the red carpet. To get a closer look into the climate on the red carpet this study focuses merely on the American Broadcasting Channel’s (ABC) broadcasts from the Oscars red carpet. To be able to follow up the movement and its’ potential effect, the study views two broadcastings done before the establishment of the hashtag and two done after. Focusing on the verbal communication (the language being used), as well as the visual communication (the camera movements and angles), our study shows that #Askhermore has had a great impact on ABC’s Oscars red carpet broadcasts. By looking at these two types of communication in our analysis, it is revealed that women, before the establishment of #Askhermore, were mainly asked about their looks and clothes - while men were asked about their accomplishments in acting. Something that was drastically changed during the two later years of reporting, where women instead were asked the same type of questions as the male actors attending the event. Which indicates a fair amount of stereotypes being reproduced by the reporters at this Hollywood event.

Syftet med arbetet är att identifiera och lyfta fram ett antal riktlinjer för den visuella designen av animerad bild som används i utbildningssammanhang. Vi ämnar också att identifiera vilka stilelement inom animerad undervisningsfilm som står sig över tid och olika medium. Att belysa de nya kvaliteter och möjligheter som framkommer i och med det digitala mediet. Vi kommer också att titta på hur målgrupp och mottagarkontext påverkar formens uttryck och innehåll. Vi har med en gemensam analysmodell gjort en kvalitativ analys av tre tidstypiska animerade undervisningsfilmer, Camouflage (1943), Den Vidunderliga Världshistorien (1993) och Gutten og Torsken (2007) som alla använder sig av humor som en förstärkning av lärandet. Genom analysen har vi kunnat identifiera stilelement så som användandet av stereotyper och metaforer, konstaterat hur innehåll och uttryck till stor del påverkats av målgrupp och mottagarkontext men även av gällande distribution och tekniska möjligheter. / The purpose of this work is to identify and highlight a couple of guidelines for the visual design of an animated film to be used in an educational context. We also seek to identify style elements in animated educational film that persist through time and different medium. Also to highlight new qualities and opportunities that come with the digital medium. Finally we will also look at how the audience and reception context effects and shape the expression and content of an educational movie. With a fixed analytical model we have made a comparative qualitative analysis of three period-characteristic animated educational films, Camouflage (1943), Den Vidunderliga Världshistorien (1993) and Gutten og Torsken (2007) which all use humor to enhance the learning. Through this analysis we have been able to identify style elements such as the use of stereotypes and metaphors, noted how the content and expression is largely influenced by the audience and receiver context but also of the distribution and technical capabilities.

This thesis provides evidence that learning difficulties some. black primary-schoolchildren may experience with certain textbooks, can be attributed, in part, to the visual text (imagery). These difficulties were established by eliciting responses from educationally dlscfdvantaged urban black primary learners to selected examples of visual texts using the Research Interview method. To further establish if these difficulties were attributable either to poorly executed/unrecognizable visual text, or to low levels of learned educational visual literacy skills - white primary-school children were also interviewed - as it was anticipated that they would be familiar with Western pictorial material due to their consistent exposure to books from an early age. The difficulties experienced by the black interviewees were attributed mainly to their level of learned pictorial perceptual skills and to a lesser extent to poorly/inadequately illustrated visual texts. It was found from interviews with the developers of visual texts - publishing personnel and illustrators - that the former were not entirely certain e.xactly which aspects of visual text were difficult for black primary learners to comprehend, while the latter were generaUy very uncertain. The procedure for visual text development by the developers (including textbook authors), was found to be problematic due to the lack of synthesis and consultative decision making in the process- between these persons. The limited time allocated to illustrators for producing visual text, as well as their professional isolation, were found to be factors which can give rise to ineffective and inadequate visual texts. Most publishers and authors, if they trial (field-test) materials, generally do not trial the visual text. The visual text is usually decided upon ultimately by the poblishers and produced after trialling and/or consultants have examined the written text. Consequently incongruent meanings and inconsistencies can result between written and visual text, which can affect the learning effectiveness of the composite text. Trialling (field-testing) of visual and written text together, was recommended to identify and address any difficulties experienced by learners prior to final publication of the textbook. Recommendations were provided for textbook selection committees, authors, teachers, publishers and illustrators.

Cette étude s’inscrit dans le champ des spécificités de la communication médiée par ordinateur et présente la diversité des pratiques écrivantes dans les forums de discussion grand public sur Internet. Les variations graphiques et visuelles s’appuient sur l’analyse d’un corpus de deux cents messages issus de quarante cinq forums proposant des thématiques variées, ainsi que sur l’étude particulière des variations individuelles dans les écrits de six scripteurs. Les différentes stratégies d’écriture sont d’abord présentées du point de vue de la structuration des messages: six profils graphiques reflètent les tendances compositionnelles des forumeurs. Puis les recherches s’étendent à l’ensemble des variations graphiques au sein des messages en soulignant les aspects expressifs et visuographiques de ces écrits de proximité originaux. Enfin, la thèse met l’accent sur l’usage et le rôle de l’image à côté d’un écrit plutôt normé qui s’ouvre à une communication visuelle plus attractive. / This study explores the specific characteristics of computer mediated communication and investigates the wealth of writing tactics to be found on online discussion forums open to the general public. Graphical and visual variants are brought to light through the analysis of a corpus of two hundred messages originating from forty five forums dealing with various issues, as well as through a particular study of individual variation in the production of six participants.In a first stage, different writing strategies are presented from the point of view of the way messages are structured: six graphical profiles show how forum users tend to organize their content. Then the range of our research is extended to embrace the whole of graphical variants within messages, bringing out the expressive and visuographical features typical of such umediated original writings. Finally, our study emphasizes the use and function of visual tools next to rule-bound writing, allowing for a more attractive visual type of communication.

The main objective of this master thesis is to describe the way Czech brands are using Instagram in their strategic communications. Instagram allows brands to share information about their products, communicate with fans and to gather feedback. This two-way communication also influences the development of a brand identity. The theoretical frame focuses on concepts related to strategic brand communications on Instagram and it describes tools and features that can be used in this process. Collaboration with influencers is also mentioned as one of the crucial strategies. Qualitative research was conducted using in-depth interviews with curators and strategists responsible for Czech brand accounts on Instagram. The sample consists of six brand accounts, representing various industries (fashion, car industry, photo products, electronics, food and FMCG). The data obtained from these interviews were divided into six groups where the role of Instagram, content creation, hashtags, the use of Instagram features, collaboration with influencers and future predictions were mainly emphasized. The results of this thesis could potentially serve as an inspiration and recommendation for smaller companies or brands that just started using Instagram in their communication plan.

This thesis is an attempt to contribute a fresh perspective on marriage and related subjects, making use of public theology in dialogue with the Christ narrative. The phenomena of post secularism, postmodernism and film hermeneutics are explored. Critical hermeneutics are used as a point of departure. This study aims to bridge the gap between the Christ narrative and public theology as it surfaces in the cinema. In Chapter 2 the terms of the concepts public theology and posttheism are investigated. Public theology is understood as the contribution of people in the public sphere participating in “God-talk”, as an exponent of post theism. Chapter 3 investigates the historical development of marriage. This investigation shows that social-political and philosophical influences caused different forms and models of marriage to evolve. It becomes clear that it is practically impossible to define one specific form of marriage that dominated history. Chapter 4 is divided into two parts. The first part explores New Testament texts related to the themes of marriage and relationships. It is shown that these New Testament texts are part of a broader context and therefore cannot be applied directly to marriage in modern times. On the other hand the Christ narrative, seen as an ancient biography, does outline important values applicable to marriage, intimacy and sexuality. These values were identified and are used in following chapters to define intimate relationships. The investigation of biblical models in the second part of this chapter shows that biblical models of marriage were also rooted within a historical situation. Certain values that are found within these models can still serve as guidelines for relationships, while others are influenced by an androcentric background. Chapter 5 is a theoretical investigation using Gerhard Ebelings’ “new hermeneutics” as model, applied to the field of the public theology of film. From a hermeneutical perspective recent films with biblical themes are important to communicate the gospel and morals in our times as the postmodern generation is primarily influenced by visual media. In Chapter 6 three films are discussed as examples of film hermeneutics and public theology: Roepman, As it is in heaven and Les misérables. Similarities with the Christ narrative surfaced, for instance: critique is expressed against destructive ideologies; selfless acts are commendable and unconditional love and acceptance, forgiveness, faith and hope are essential for an authentic existence. These films do not focus on ethical dogmas about marriage, intimacy and sexuality, although some ethical values can be derived. In the concluding chapter a bifocal melting of horizons, based on the findings of the research, are described. Both the public theology of film hermeneutics and the Sache Jesu highlight the importance of the inner values that constitute a meaningful relationship. The study argues that the church should reconsider their traditional view on marriage and sexual relationships by emphasizing the values found in the Sache Jesu instead of concentrating on enforcing the outward form of wedlock. In doing so, the church will help postmodern and postsecular people to again understand the meaning of a loving relationship in the presence of God. / Thesis (PhD)--University of Pretoria, 2014. / lk2014 / New Testament Studies / PhD / Unrestricted