La influencia de la música nostálgica se lleva a cabo a raíz que se evocan experiencias que han sucedido años atrás donde se anhela la recuperación de dichas situaciones que no están presente en la actualidad y se genera actitudes positivas frente a la situación. Además, la familiaridad en las marcas sucede cuando el consumidor tiene cierto grado de confianza y ha tenido alguna experiencia previa; sin embargo, en cuanto la familiaridad en las marcas internacionales se menciona que estas deben generar actitudes positivas en los consumidores, pero resulta mejor cuando las marcas no locales se adaptan al mercado; es decir, se lleva a cabo la llamada glocalización. Esta investigación es cualitativa y se realizó entrevistas semiestructuradas a universitarios de UPC de la sede Monterrico y estudiantes de SISE sede Ate Vitarte con la finalidad de conocer sus intereses, opiniones y gustos. Dichos resultados arrojaron que los estudiantes de UPC y SISE tienen semejanza en las situaciones que vivieron durante su niñez y la preferencia por las canciones criollas; a pesar de que a la gran mayoría les agradó el comercial; los estudiantes de UPC mencionaron que no sienten familiaridad hacia la marca porque la consideran un buen restaurante de comida rápida, mientras que los estudiantes de SISE sí se sintieron identificados a través de la canción y los personajes mostrados. Por ello, la familiaridad no se llega a dar por completo debido a que los jóvenes universitarios consideran a la marca como una cadena de comida rápida mientras que en los estudiantes de SISE si se lleva a cabo porque consideran a la marca internacional como una que otorga estatus social. / The influence of nostalgic music is carried out as a result of the experiences that have happened years ago where the recovery of differences that are not present today and positive attitudes towards the situation are desired. In addition, familiarity with brands happens when the consumer has a certain degree of trust with the brand and has had some previous experience; However, when familiarity with international brands is mentioned, they should generate positive attitudes in consumers, but it is better when non-local brands adapt to the market where they are present; that is, the so-called glocalization is carried out. For this research it is qualitative and interviews were carried out with university semi-structures of the UPC of Monterrico headquarters and students of SISE Ate Vitarte headquarters with the request to know their interests, opinions and tastes of the interviewees. These results showed that UPC and SISE students have similarities in the situations they experienced during their childhood and the taste for Creole songs and that remind them of those moments; although the great majority liked the commercial; UPC students mentioned that they were not familiar with the brand because it considers it a good fast-food restaurant that has made a strategy to get closer to the Peruvian market, while SISE students did feel identified with the brand through the Creole song and the characters shown. Therefore, familiarity does not come to fruition due to the fact that young university students consider the brand as a fast food chain while in SISE students an outing is carried out because it considers the international brand as one that projects social status. / Trabajo de investigación

No description available.

In this research work the missional receptiveness of the non-churched in eastern Germany is examined qualitatively using the example of the meetings of the “no-name” church. The goal of the study is to find out what motivates the non-churched to attend Christian meetings, and to recognize patterns/indicators behind the motivation. For this the context of the non-churched in eastern Germany is first highlighted and the structure of the missional church described. Based on the empirical-theological practice cycle, both planning and execution as well as the results of qualitative interviews carried out with ten visitors to the meetings of the “no-name” church planting initiative are then presented. As a result of repeated coding using the Grounded Theory, five typologies of the non-churched can be highlighted. On the basis of the research results, hypotheses for the missional reachability of the non-churched are formulated and challenges for the practical application indicated. This study wants to contribute to a better understanding of the problems of the reachability of the non-churched in eastern Germany. It shows the strengths and weaknesses of the missional church model which should be taken into account in this context. / In dieser Forschungsarbeit wird qualitativ die missionale Ansprechbarkeit ostdeutscher Konfessionsloser am Beispiel der Treffen der nonamechurch untersucht. Das Ziel der Arbeit ist es herauszufinden, was Konfessionslose motiviert zu christlichen Veranstaltungen zu kommen, um Muster/Indikatoren hinter der Motivation zu erkennen. Dazu wird zunächst der Kontext der ostdeutschen Konfessionslosen aufgezeigt und die Struktur der missionalen Gemeinde beschrieben. Anschließend werden anhand des empirisch-theologischen Praxiszyklus sowohl Planung und Durchführung, als auch die Ergebnisse qualitativer Interviews dargestellt, die mit zehn Besuchern der Treffen der Gemeindegründungsinitiative nonamechurch geführt wurden. Als Ergebnis des mehrmaligen Codierens unter Anwendung der Grounded Theory lassen sich fünf Typologien von Konfessionslosen herausarbeiten. Auf der Grundlage der Forschungsergebnisse werden Thesen bezüglich der missionalen Erreichbarkeit von Konfessionslosen formuliert und Herausforderungen für die praktische Umsetzung aufgezeigt. Die vorliegende Studie will einen Beitrag zum besseren Verständnis der Problematik der Erreichbarkeit ostdeutscher Konfessionsloser leisten. Sie zeigt Stärken und Schwächen des missionalen Gemeindemodells auf, die in diesem Zusammenhang zu beachten sind. / Christian Spirituality, Church History and Missiology / M. Th. (Missiology)

In this research work the missional receptiveness of the non-churched in eastern Germany is examined qualitatively using the example of the meetings of the “no-name” church. The goal of the study is to find out what motivates the non-churched to attend Christian meetings, and to recognize patterns/indicators behind the motivation. For this the context of the non-churched in eastern Germany is first highlighted and the structure of the missional church described. Based on the empirical-theological practice cycle, both planning and execution as well as the results of qualitative interviews carried out with ten visitors to the meetings of the “no-name” church planting initiative are then presented. As a result of repeated coding using the Grounded Theory, five typologies of the non-churched can be highlighted. On the basis of the research results, hypotheses for the missional reachability of the non-churched are formulated and challenges for the practical application indicated. This study wants to contribute to a better understanding of the problems of the reachability of the non-churched in eastern Germany. It shows the strengths and weaknesses of the missional church model which should be taken into account in this context. / In dieser Forschungsarbeit wird qualitativ die missionale Ansprechbarkeit ostdeutscher Konfessionsloser am Beispiel der Treffen der nonamechurch untersucht. Das Ziel der Arbeit ist es herauszufinden, was Konfessionslose motiviert zu christlichen Veranstaltungen zu kommen, um Muster/Indikatoren hinter der Motivation zu erkennen. Dazu wird zunächst der Kontext der ostdeutschen Konfessionslosen aufgezeigt und die Struktur der missionalen Gemeinde beschrieben. Anschließend werden anhand des empirisch-theologischen Praxiszyklus sowohl Planung und Durchführung, als auch die Ergebnisse qualitativer Interviews dargestellt, die mit zehn Besuchern der Treffen der Gemeindegründungsinitiative nonamechurch geführt wurden. Als Ergebnis des mehrmaligen Codierens unter Anwendung der Grounded Theory lassen sich fünf Typologien von Konfessionslosen herausarbeiten. Auf der Grundlage der Forschungsergebnisse werden Thesen bezüglich der missionalen Erreichbarkeit von Konfessionslosen formuliert und Herausforderungen für die praktische Umsetzung aufgezeigt. Die vorliegende Studie will einen Beitrag zum besseren Verständnis der Problematik der Erreichbarkeit ostdeutscher Konfessionsloser leisten. Sie zeigt Stärken und Schwächen des missionalen Gemeindemodells auf, die in diesem Zusammenhang zu beachten sind. / Christian Spirituality, Church History and Missiology / M. Th. (Missiology)

<i> History Will Be My Judge: A Cultural Examination of America's Racial Tensions Presented Through the Symbolization of Booker T. Washington</i> is an interdisciplinary study about the emergence of Booker T. Washington as a black cultural hero. By the turn of the twentieth century, Washington had become the most prominent African American educator, economic reformer, entrepreneur, and race leader in the United States. He is most recognized as the founder of Tuskegee Institute (now University) and his highly acclaimed autobiography, <i>Up From Slavery</i>, which recounts his life growing up enslaved to becoming an international icon. Since his death in 1915, several monuments, memorials, landmarks, and commemorative tributes have been established in his honor. During the 1940s, Washington became the first African American pictured on the United States postage stamp and minted silver half-dollar. Additionally, he was spotlighted in a series of media campaigns called "Famous American Firsts," and was the first African American inducted into the Hall of Fame for Great Americans. Moreover, amidst the presidential transition between Barack Obama and Donald Trump, black popular media has alluded to Washington's economic philosophy through music videos, documentaries, and television programs. I argue that each of these posthumous commemorations belong to larger social justice movements, namely, the Civil Rights movement and Black Lives Matter movement. Throughout these eras, Washington's legacy has served to counter white supremacy and symbolize the rise of integration, the black middle class, economic justice, black self-made, black education, and the legacy of slavery.<div> The purpose of this study is to examine how during periods of racial unrest, African Americans leverage Booker T. Washington's image to counter racist stereotypes and reaffirm black citizenship. The primary framework applied in this study is William L. Van Deburg's theory of the <i>black cultural hero. </i>Two emergent theories from this research are my developing frameworks called <i>Black Hustle Theory</i> and <i>nostalgic tension</i>. Using literary and visual analysis, I assess historical archives from popular press, black literature, American memorabilia, and black popular culture to examine Washington's commemorative legacy through a black radical lens. Specifically, I explore how the following four people have connected Washington's legacy to the Civil Rights movement and Black Lives Matter movement: Major Richard Robert Wright, Sr., founder of Savannah State University; Langston Hughes, famed Harlem Renaissance poet and author; Stanley Nelson, award-winning producer; and, Beyonce Knowles-Carter, singer and pop mogul. I put Washington's legacy in conversation with each of these cultural producers to simulate a call-and-response between his lifework and the generations after him.<br><div><br></div></div>

No description available.

This thesis provides an overview of the various ways in which select marginalized identities are represented within the twenty-first century American musical film. The first intention of this thesis is to identify, define, and organize the different subgenres that appear within the twenty-first century iterations of the musical film. The second, and principal, intention of this thesis is to explore contemporary representations of African-Americans, women, and queerness throughout the defined subgenres. Within this thesis, key films are analyzed from within each subgenre to understand these textual representations.