Nudging påverkar människors val utan att begränsa deras valfrihet, vid varje valtillfälle existerar olika strukturer som påverkar valet, en valarkitektur som är möjlig att utforma för att främja specifika val. Den aktuella studien undersökte om nudging kan användas som påverkansteknik för attityd- och intention förändringar till kollektiv pendling hos bil- och icke-bilpendlare. Av svarande var 44 kvinnor och 7 män. Detta genomfördes med hjälp av en enkät utformat utifrån Theory of Planned Behaviour (TPB), som syftar till att förklara mänskligt beteende, samt Generalised Attitude Measure (GAM). Data analyserades med 2x2 ANOVA, attityd och intention relaterades till valet av primärt färdmedel samt före och efter nudgingen. Resultatet visade endast en signifikant skillnad, icke-bilpendlare hade en större intention till att pendla kollektivt jämfört med bilpendlare. Detta kan till största del bero på att ickebilpendlare redan innehar ett beteende att pendla kollektivt och därav intention. Undersökningen väcker frågor om framgången av enskilda påverkanstekniker.

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Bakgrund: Kostvanor kan orsaka ohälsa genom icke-smittsamma sjukdomar. Utifrån Sveriges nationella kostråd är fördelningen av hälsosamma kostvanor mellan män och kvinnor inte jämnt uppdelad. Kvinnor har mer hälsosamma kostvanor än män, vilket uppmärksammas i flera målgrupper. Enligt Theory of planned behaviour är attityder en determinant som styr hur kostvanor utformas. Syfte: Syftet med studien är att undersöka studenters attityder till hälsosamma kostvanor och de nationella kostråden samt jämföra det mellan män och kvinnor. Metod: Studien har använt en kvantitativ ansats med en digital enkät av tvärsnittsdesign. Ett slumpmässigt urval har använts med totalt 70 respondenter. Deskriptiva analyser, Fishers exact test och Spearman’s Rho användes för att besvara syftet och frågeställningarna. Resultat: Majoriteten av respondenterna hade positiva attityder till respektive indikator och kostråden, men inte hos socker. En signifikant skillnad fanns enbart mellan män och kvinnor i attityder till frukt och grönsaker och dess kostråd, där flera kvinnor hade positiva attityder. Samband fanns mellan samtliga intag och attityder, men inte hos attityden till kostrådet för socker. Slutsatser: Studenter hade övervägande positiva attityder, och hälften uppnådde kostrekommendationerna. Socker var en indikator med mer negativa attityder och fler studenter som hade en överkonsumtion. Mellan män och kvinnor fanns fåtal signifikanta skillnader i attityder till indikatorerna och kostråden. Det finns ett samband mellan attityder och intag.

The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. The more AI is becoming applied in marketing, the more important it is to understand the consumers attitude towards its usage and effect of it on consumer purchase intention. The purpose of this study is to explore the effect of consumer attitudes towards AI- generated content within email marketing on purchasing intention. Theory of planned behavior and diffusion of innovations theory are applied to formulate the hypotheses. The research was conducted using a quantitative method in an experimental context. An online survey divided into two parts was developed and distributed to participants in Sweden in ages from 18 and above. A total of 114 respondents were recorded in the first survey and of those, 71 respondents were recorded in the second survey. The data was then analyzed in SPSS. The results from the survey showed the element of compatibility within the theory of diffusion of innovation having a significant and positive effect on consumers attitude towards AI-usage in marketing. The relationship between the observability element and attitude was found to be non-significant. Additionally, no significant difference was found when comparing the experimental group and the control group. Lastly, attitude towards AI was found to have a significant and positive effect on purchasing intention in the experimental group.

Empowered by the internet and eWOM, online consumption community members now have a greater impact while considering customers’ purchase intentions. This qualitative study intends to examine the factors that impact these community members’ purchase intentions, by addressing the research question: How do internal behavioral and value creation factors impact customers’ purchase intentions in an online consumption community? Moreover, this study proposes a research model of purchase intention in an online consumption community inspired by the theory of planned behavior. As this study considers investigating human behaviors in the online sphere, a netnographic research design is applied. Utilizing the CAQDAS software NVivo 14, the study highlights the nine most engaging factors that impact the community members’ purchase intentions differently. Based on the findings, this study finally offers a research model that can be used in a similar research context.

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The purpose of this case study was to explore the factors that influence Black students' decisions to participate in study abroad programs. This study took place at a large, public, Predominantly White Institution in the southeastern United States. Three theories formed a conceptual framework to guide this study, including Critical Race Theory, Theory of Planed Behavior, and Astin's Input-Environment-Output Model. Semi-structured interviews were conducted with 5 Black study abroad alumni, which revealed 6 themes of influential factors in making decisions to participate in study abroad: (a) familiarity, (b) finance, (c) family, (d) faculty, (e) fear, and (f) finish.

One of the key components of international development is to provide adequate shelter for citizens of developing countries. This is often accomplished by governmental, non- governmental, and private organizations that seek to lower the cost, increase the quality, and expand the availability of safe, sustainable housing through the use of innovative technologies. These new technologies can affect the social and/or economic structure within communities. This paper is a case study resulting from the construction of a seventy-one-home village, including infrastructure, near Yogyakarta, Indonesia by a foreign, aid-based non-governmental organization (NGO). The village was relocated less than two kilometers from its original site after a massive landslide, triggered by the 2006 earthquakes of Central Java, virtually destroyed the entire community. Four years after construction the researcher took an inductive inquiry approach through interviews with residents of the community and residents of neighboring communities to understand the social and economic impacts. The research project explored the unintended consequences to the community resulting from the NGO's use of innovative housing technologies (steel reinforced concrete domes and planned community development) without a thorough understanding of underlying community culture and interactions.

The primary purpose of this study was to examine the contribution of family-recreation amenities to home valuation in Southern Arizona communities. Although recreation amenities have become a frequent addition to housing developments, little research exists regarding the value these amenities contribute to home valuation. The sample consisted of 600 homes in master-planned communities and 600 homes in comparable traditional subdivisions. Using the hedonic pricing method, this study examined whether the inclusion of recreation amenities provides additional value to homes after structural and locational characteristics were controlled for. Blocked multiple regression analyses were used to determine the contribution of both individual and bundled recreation amenities to home valuation. The results of this study revealed a positive significant relationship between the bundle of community parks, neighborhood parks, and trails located within master-planned communities and home valuation, accounting for 17.45% of home value in this sample. In addition, the inclusion of family-recreation programming was found to contribute 6.82% of home value within master-planned communities. The findings suggest the inclusion of recreation amenities may be an appropriate way to revitalize communities, to increase the tax base for new housing developments, and to attract residents during a time of economic recession.