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The problem that this thesis deals with is that the intense competition and increasing consumer power in the health industry calls for the operating companies to take consumers’ considerations into account when advertising their products. It is further suggested that consumers will be extra careful before buying health-related products due to their direct effect on their personal health. Thus, companies selling health-related products must gain an understanding of how consumers form their judgments of the advertisements for the same in order to be able to create persuasive and thus effective advertisements. The purpose of this thesis is to understand consumers’ views of different persuasion strategies used for advertising health-related products and how these affect their willingness to purchase the advertised product. This will be done as a means to provide the concerned companies with a basis for how to create positively perceived, yet effective, advertisements. In order to fulfill the purpose of this thesis a qualitative study was conducted through the use of focus groups. During the focus groups the participants were, among other things, encouraged to discuss their views of three different advertisements for health-related products. Each advertisement represented one persuasion strategy used in the advertising of health-related products. The gathered data was interpreted and analyzed by comparing it with theories from previous research. The study shows that consumers require extensive information and strong evidence behind the arguments provided in advertisements for health-related products. Advertisements that communicate consequences that correspond to consumers’ existing beliefs are likely to be positively perceived. Conversely, if the communicated consequences contradict consumers’ beliefs their responses are likely to be negative. Consumers that are more informed in regards to the products are more likely to critically judge the advertisements for the same. The likelihood that consumers’ attitudes will be reflected in their behavior increases along with the strength of their attitudes.

This thesis focuses on pro-kurdish activism in Turkey during 2005–2009. It is based on a large number of interviews conducted with activists within the Diyarbakır area. The form of activism that this study seeks to describe is civil and political activism conducted within the legal framework ofTurkey’s judicial system and international law.The purpose of this thesis is to examine what kind of resistance strategies are used by pro-Kurdish political activists in Turkey, focusing on how these strategies are reflected in the language used by the respondents. The main question posed in the thesis is: What resistance strategies are used within the pro-Kurdish movement in Turkey? Two additional questions were also posed in order to make it possible to answer the main question. The first of these is: What external conditions influence pro-Kurdish mobilization in Turkey during the study’s time frame? In order to answer this question a theoretical framework is used that includes theories about ethnopolitical mobilization and political opportunity structures. The second question is: What resistance strategies are reflected in the language used by the pro-Kurdish activists?An important resistance strategy used by the pro-Kurdish activists is to adapt the language used in public communication to the legal and political environment in which they find themselves. They make linguistic choices in order to convey political messages while minimizing the legal consequences of doing so. The resistance strategies reflected in the interviews with the activists also include efforts to build organizations and cooperations at different levels, ranging from the international to the local level. Resistance strategies also include choices regarding what medium and language to use in promoting pro-Kurdish politics.

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Turkey and its authoritarian policies are in the headlines: the topic of Syrian refugees and the EU – Turkey deal, gross human rights violations, repression against opposition parties, and last but not least the withdrawal from the Istanbul Convention in March 2021. Heavy protests of feminist activist groups are demanding the end of gender-based violence and femicide.Against this background, the thesis investigates the reasons for the rapidly rising number of femicides in Turkey since 2008. It is argued that femicides are not isolated, individualized acts. Rather, they need to be grasped by the present social, political, and gendered context of Turkey. A contextual intersectional analysis is applied to examine the multifaceted and multilayered political phenomenon of femicides.The analysis reveals that femicides are not caused by single-issue factors, but rather by a variety of interlocking determinants such as deeply entrenched gender roles and patriarchal structures, gender-based violence, the regulatory landscape and the creation of political conditions that institutionalize gender hierarchy and violence.The unique contribution of this paper is the adoption of a decolonial view that incorporates a view to the resistance practices embedded into practices of repression and violence.

Les bactéries promotrices de la croissance des plantes (PGPR) peuvent améliorer la performance et la tolérance des plantes lors de stress environnementaux. Arabidopsis thaliana est un modèle de choix pour étudier les mécanismes impliqués dans les interactions plante-bactéries. Nous avons analysé de multiples traits associés à la dynamique de croissance, au développement et la physiologie des végétaux afin d'évaluer les effets de l'inoculation par Phyllobacterium brassicacearum STM196, une PGPR isolée de la rhizosphère du colza, sur les réponses d'A. thaliana à des stress hydriques de différentes intensités. Grâce à des outils performants de phénotypage, nous avons développé une nouvelle approche d'analyse à haut-débit pour examiner l'implication de STM196 dans les stratégies de résistance des plantes au stress hydrique. Nos résultats montrent pour la première fois que les PGPR peuvent interférer dans les stratégies d'échappement des plantes grâce à des modifications de la croissance et du temps de floraison. De plus, STM196 induit une meilleure résistance au déficit hydrique modéré et une meilleure tolérance à la déshydratation sous une contrainte hydrique sévère. L'inoculation par STM196 peut ainsi représenter une valeur ajoutée aux stratégies de résistance intrinsèques aux plantes, ce qui est illustrée par sa remarquable capacité à promouvoir la survie et la production de biomasse végétale dans des environnements contrastés. Nos résultats soulignent l'importance des interactions plantes-bactéries dans les réponses des plantes à la sécheresse et offrent de nouvelles voies de recherches pour l'amélioration de la résistance à la sécheresse dans les cultures. / Plant growth promoting rhizobacteria (PGPR) can enhance plant performance and plant tolerance to environmental stresses. Arabidopsis thaliana is a useful organism to study the mechanisms involved in plant-PGPR interactions. We analyzed multiple plant traits related to growth dynamics, development and physiology in order to assess the effects of Phyllobacterium brassicacearum STM196 strain, isolated from the rhizosphere of oilseed rape, on Arabidopsis responses to well-defined soil water availability. Using powerful tools for phenotyping, we developed a new high-throughput analysis to examine the implication of STM196 on plant strategies to cope with water stress. Our results show for the first time that PGPR can interfere in escape strategies of plants through modifications in plant growth and flowering time. Moreover, STM196 induced a better resistance to moderate water deficit and a better tolerance to dehydration under a severe stress. Inoculation by STM196 can represent an added value to plant resistance strategies, as illustrated by its remarkable ability to promote plant survival and biomass production under contrasted environments. Our results highlight the importance of plant-bacteria interactions in plant responses to drought and provide a new avenue of investigations to improve drought resistance in crops.

Il existe peu de recherches, surtout en francophonie, qui portent une attention au point de vue des parents qui consomment des drogues sur leurs expériences personnelles en lien avec la prise en charge de leurs enfants par les services de protection de la jeunesse. Cette étude cherche à contribuer à la connaissance en la matière, en donnant une voix aux mères qui consomment des drogues illicites, des voix essentielles pour le développement et la bonification des services de soutien qui leur sont destinés. Ancrée dans deux cadres théoriques, la théorie de la reconnaissance et la théorie de l’intersectionnalité, cette recherche se focalise sur l’expérience, les stratégies et les logiques d’action des mères qui consomment des drogues illicites ayant des enfants pris en charge par les services de protection de la jeunesse. S’inscrivant dans une méthodologie qualitative et phénémonologique, neuf entretiens ont été menés avec des mères en s’inspirant de l’outil du récit de vie de Bertaux (2006). L’analyse des récits permet de faire émerger trois types de logiques d’action mises en place par les mères dans leur recherche de reconnaissance avec les services de protection de la jeunesse au Québec : une logique d’action d’indignation, une logique d’action de collaboration et une logique d’action de distanciation. Les résultats mettent en lumière l’articulation entre les expériences et les rapports que vivent ces mères avec la protection de la jeunesse et les stratégies qu’elles adoptent pour préserver leur dignité. Elle souligne l’importance des expériences de reconnaissance et de mépris dans la construction de leurs logiques d’action. Les récits des mères rencontrées et les résultats de cette recherche témoignent de l’impact que le mépris peut avoir sur leurs vies et de la grande nécessité de penser et d’agir à travers le prisme de la reconnaissance. Sur la base de ces résultats, quatre recommandations d’approches d’intervention sont évoquées comme étant prometteuses pour le renforcement de la reconnaissance et du pouvoir d’agir des mères qui consomment des drogues illicites. / There is little research, especially in the French language, that pays attention to the point of view of parents who use drugs and their personal experiences in relation to Child Protection Services (CPS). This study seeks to contribute to knowledge in this area, by giving a voice to mothers who use illicit drugs. These voices are essential for the development and improvement of the support services intended for these mothers and their children. Anchored in two theoretical frameworks, the theory of recognition and the theory of intersectionality, this research focuses on the experience, strategies, and logics of action of mothers who use illicit drugs with children taken into care by CPS. As part of a qualitative and phenemonological methodology, nine interviews, based on the life story tool of Bertaux (2006), were conducted with mothers who use illicit drugs. The analysis of these accounts reveals three types of logics of action put in place by mothers in their search for recognition with the youth protection services: a logic of indignation, a logic of collaboration and a logic of distancing. The results highlight the articulation between the experiences and relationships these mothers have with CPS and the strategies they adopt to preserve their dignity. It underlines the importance of experiences of recognition and contempt in the construction of their logics of action. The stories of these mothers and the results of this research testify to the impact that contempt can have on their lives and the great need to think and act through the prism of recognition. Based on these findings, four recommendations for intervention are invoked as being promising for strengthening recognition and empowerment of mothers who use illicit drugs.

In my dissertation, I explore social strategies that Peruvian subalterns have developed to survive against racism and discrimination. I have identified and coined one of these strategies as etnovaivén (ethno-sway), which I define as a pendulum-like approach that allows subalterns to swing/sway from blanqueamiento to cholificación, and vice versa. In this context, blanqueamiento (whitening) mainly refers to the subaltern's willingness and efforts to assimilate the white culture in order achieve upward social mobility, whereas cholificación depicts the reluctance of Indian and mestizo subalterns to assimilate the cultural norms of the dominant group in certain circumstances, while asserting their own ethnic identity. Conversely, etnobúmeran (ethno-boomerang) is a self-inflicted boycott to one’s own ethnic groups. I claim that Peruvian subalterns shape their cultural singularity between ethno-sway and ethno-boomerang. My research has examined these social phenomena as reflected in the Inca Garcilaso de la Vega’s Comentarios reales (1609), Clorinda Matto de Turner’s Aves sin nido (1889), and Enrique López Albújar’s Matalaché (1928). In addition, in La ciudad y los perros (1963) by Mario Vargas Llosa, Montacerdos (1981) by Cronwell Jara, La violencia del tiempo (1991) by Miguel Gutiérrez, and Hienas en la niebla (2010) by Juan Morillo, I have analyzed the historical connection between miscegenation, discrimination, inequality and violence, which progressively led to the Internal Conflict (1980-2000), the goriest and longest war in Peru’s republican history that resulted in the assassination of approximately 70 000 persons, most of them Quechua-speaking, ordinary civilians. Highlanders fleeing from terrorism during those two decades account for the depopulation of over 2/3 of the Andean region. This study is both relevant and pertinent because it intersects with contemporary debates about national identity formation, and because it provides a means to understand the aftermath of political violence, a phenomenon that periodically threatens the lives of Peruvians. My work contests the traditional thesis of racial and cultural miscegenation as the foundation of Peruvian national identity (the "melting pot" metaphor), which has proven to be ineffective. Instead, I propose a more inclusive identity concept that celebrates cultural diversity and accepts the coexistence of multiple ethnic and cultural groups within the confines of the nation.