Good communication is an important factor for a firm to think about when wanting to engage their consumers. Recently there has been an interest over the concept of consumer engagement within the context of social media by business practitioners. Social media today is used in most aspects of life and it is important to understand how to use it in order to enhance business strategies when approaching consumers. Consumer engagement has been defined through existing research in different ways, having no clear model for practitioners to follow when attempting to engage consumers. This is one of the main problems within existing research, as well as each focusing on different social media triggers. It is important to understand which triggers are more relevant when trying to attain consumer engagement. As well as bringing up the benefits that comes from utilizing such a concept. Research regarding consumer engagement within social media is required within a different context, in order to determine the triggers relevancy to the concept of engagement. Therefore, the purpose of this study is about attaining consumer engagement through the use of social media in the luxury fashion segment, which was done through the use of Brodie et al conceptual model of consumer engagement. The research that was conducted was of a quantitative nature, utilizing a cross-section research design. To gather primary data a questionnaire was created and distributed through social media, where 101 respondents out of a desired 90 were used for the analysis. The data gathered through the questionnaire was then analysed through the statistical program of SPSS, where descriptive statistics, a correlation analysis and a regression analysis were conducted. This was done in order to ensure the validity and reliability, as well as getting results to accept or rejected the presented hypotheses. The findings of this paper show that each of the five independent variables has a significant effect on the dependent variable of consumer engagement when tested on their own. However, when all the variables were tested together three out of the five hypotheses presented were rejected, these being the independent variables of co-developing, advocating and socializing. This does not mean that the variables for which hypotheses got rejected should be disregarded according to the results obtained from the regression analysis, according to the data gathered these triggers are still individually relevant to the attainment of consumer engagement within the luxury fashion segment via social media.

Este trabalho é o resultado de uma pesquisa desenvolvida com o apoio da Fundação de Amparo à Pesquisa do Estado de São Paulo, intitulada A família operária no bairro Ferrazópolis: um estudo sobre socialização política. O principal objetivo desta pesquisa foi realizar uma análise dos processos de transmissão intergeracional no interior de famílias da classe trabalhadora, para tanto foram analisados os modos e modalidades de socialização colocados em prática por famílias de trabalhadores em um bairro construído por operários que vivenciou diversas transformações ao longo das últimas décadas, chegando a perder a característica de bairro de operários, passando a ser um bairro pobre, na periferia de São Bernardo do Campo, o que influenciou profundamente o modo de viver dos moradores desse lugar. Essa pesquisa foi desenvolvida a partir de uma metodologia qualitativa, pautada principalmente na realização e análise de entrevistas e também, de pesquisa de campo com observações diretas e por vezes participativas na rotina do bairro e na rotina de famílias selecionadas para serem entrevistadas. As entrevistas, por sua vez, foram realizadas com pais e filhos, com moradores antigos do bairro, lideranças políticas, comunitárias e religiosas. / This work is the result of a survey carried out with the support of Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) entitled \"The working class family in the neighborhood Ferrazópolis: a study of political socialization.\" The main objective of this research was to analyze the processes of intergenerational transmission intergenerational families within the working class and, were analyzed for both the modes and modalities of socialization put into practice by working families in a neigghborhoof built by workers who experienced several transformations over the past decades, reaching lose the characteristic neighborhood of workers, becoming a slum, in the periphery of São Bernardo do Campo, which profoundly influenced the way of life of the residents of this place. This research was developed from a qualitative methodology, based mainly on the realization and analysis of interviews and also field research with observations and sometimes participatory neighborhood in routine and routine households selected to be interviewed. The interviews, in turn, were conducted with parents and children, with older residents of the neighborhood, political leaders, community and faith.

A instituição familiar apresenta diferentes arranjos de acordo com o contexto social e o momento histórico. As mudanças na composição familiar e em suas relações internas decorreram de vários fatores, inclusive da ação do Estado, que se manifesta, por exemplo, na decisão sobre a guarda dos filhos após a separação. O poder judiciário vem privilegiando a guarda unilateral, concedida na maioria das vezes às mães, mas que passa por transformações, quando é concedida ao pai. Esta pesquisa teve como propósito analisar as formas de organização e convivência em famílias patrifocais de baixa renda, nas quais o pai, separado/divorciado da companheira/esposa e sem a presença dela, mora com o(s) filho(s) que teve com ela e é responsável pela paternagem, isto é, pelos cuidados, e também pela socialização dele(s). Procurou-se investigar o modo de relacionamento do pai com o(s) filho(s), como exerce a paternagem, organiza as tarefas domésticas e as concilia com suas atividades ocupacionais e com sua vida pessoal e afetiva. A coleta de dados foi feita mediante entrevistas com roteiro semi-estruturado gravadas e transcritas na íntegra, com sete pais que moram com filho(s) sem a presença das mães. Para a seleção dos entrevistados utilizou-se a rede de relações pessoais da pesquisadora e foram adotados todos os procedimentos éticos necessários. Após a transcrição das entrevistas, foi realizada a análise dos dados coletados. Dentre os principais resultados, pode-se citar que os pais entrevistados relataram que acreditavam estar em melhores condições de cuidar dos filhos do que as mães, por isso permaneceram com eles após o término do relacionamento conjugal. Alguns solicitaram a guarda junto ao poder judiciário, outros não utilizaram o aparato estatal. Nas famílias patrifocais, há participação das mulheres da parentela e das filhas mais velhas nos cuidados com as crianças. No entanto, o presente estudo encontrou a presença ativa dos pais nos cuidados com os filhos e nos demais afazeres domésticos, concluindo-se que a ausência das mães na casa impõe aos pais maior participação na vida doméstica, alterando a identidade e a subjetividade do homem/pai. / The family institution has different arrangements according to the social context and the historical moment. Changes in family composition and in its internal relations were induced by many factors, including the Government action, which manifests itself, for example, in the decision on the custody of children after the separation. The judicial system has been favoring unilateral custody, granted mostly to mothers, but that goes through transformations, when is granted to the father. This study aims to inquire the forms of organization and living in lowincome patrifocal families, in which the father, separated/divorced of wife and without her company, lives with the child he had with her and is responsible for care and his socializing. Seeks to investigate the relationship of the father with the child, such as holding the care, arrange household tasks and reconciles with his occupational activities and with his personal and affective life. Data collection was done through interviews with screenplay semistructured recorded and transcribed in their entirety, with seven fathers who live with children without the presence of the mothers. For the identification of the subjects used the network of researchers personal relationships and have been adopted all necessary ethical procedures. After the transcription of interviews, have been done analysis of the data collected. Among the main results, one can mention the fathers interviewed reported that they believed to be skilful to take care children than the mothers, so they stayed with the children after the end of the conjugal relationship. Some asked the custody at the judicial system and other fathers did not. In patrifocal families, there is involvement of women of the extended family and the oldest daughters in child-care. However, this study finds the active presence of fathers in child-care and others domestic tasks, concluding that the absence of mothers in the house imposes on fathers greater involvement in domestic life, changing the identity and subjectivity of man/father.

This paper examines social aspects of computer and video gaming, includingplayers' perceptions of socialization surrounding gaming, its importance to theplayers, as well as factors that can lead to bad behavior online. In addition, adesign process based on the research results is showcased. The research issummarized and used as a basis for the design decisions. The purpose of thispaper is to contribute to the knowledge surrounding gaming and its impact onsocialization, with the goal of bettering our understanding of gaming in a social context. Through an analysis of existing literature together with empirical data collectedfrom users and other online platforms, this report aims to provide insights into thecauses and consequences of toxic behavior. The results indicate that severalfactors contribute to the occurrence of toxicity, e.g. anonymity, disinhibition,competition and other social dynamics in gaming environments. In addition, theconsequences of these negative interactions and how it affects players, such asmood and general experience, are examined. In addition, potential measures toreduce toxicity are discussed, along with the importance of promoting positivesocietal norms, implementing effective reporting and moderation systems, andpromoting empathy and inclusivity. Finally, a design proposal is presented thatrepresents an idea for an interface that facilitates the process of finding likeminded players, which previously has not displayed signs of toxicity. In conclusion, this report highlights the complex issue of toxic behavior in gaming. Delving into its causes and effects, this paper could provide valuableinsights for researchers and game developers to address and combat toxicity,ultimately fostering a more positive and inclusive climate around gaming. / Denna rapport undersöker sociala aspekter av dator- och TV-spelande, inklusivespelares uppfattning om socialisering kring spelandet, dess betydelse för spelarnaoch faktorer som kan leda till dåligt beteende online. Dessutom presenteras endesignprocess som baseras på forskningsresultaten. Forskningen sammanfattasoch används som grund för designbeslut. Syftet med rapporten är att bidra tillkunskapen om spelande och dess påverkan på socialisering, med målet att ökaförståelsen för spelande i en social kontext. Genom en analys av befintlig litteratur tillsammans med empiriska data somsamlats in från användare och andra plattformar online, ämnar denna rapport geinsikter i orsaker och konsekvenser av toxic behavior. Resultaten pekar på att flerafaktorer bidrar till att toxicitet uppstår, e.g. anonymitet, disinhibition, konkurrensoch andra sociala dynamiker i spelmiljöer. Utöver det undersöks konsekvensernaav dessa negativa interaktioner och hur det påverkar spelarna, som humör ochgenerell upplevelse. Dessutom presenteras potentiella åtgärder för att minskatoxicitet, samt diskuteras vikten av att främja positiva samhällsnormer,implementering av effektiva rapporterings- och modereringssystem, ochfrämjandet av empati och inkludering. Till sist presenteras ett gestaltningsförslagsom representerar en idé för ett gränssnitt som underlättar processen av att hittalikasinnade spelare som inte har uttryckt tecken på toxicitet. Sammanfattningsvis belyser denna rapport den komplexa frågan om toxicbehavior i spel. Genom att fördjupa sig i dess orsaker och effekter kan detta gevärdefulla insikter för forskare och spelutvecklare för att ta itu med och bekämpatoxicitet, för att i slutändan främja ett mer positivt och inkluderande klimat kringgaming.

As social interactions migrate to the ubiquitous Internet we are facing a change in theway we relate to each other, which presents interesting new opportunities foranonymity to create identities. An aspect of this radically evolving technology thatexhibits strong possibilities for altering or producing identities is the rapidly growingonline game genre MMOG (Massive Multiplayer Online Game) which isentertainment that millions of people all over the globe engage in daily. Thisrelatively new platform for socialising has become of cultural and social significance,which is why it calls for examination and research. Thus, the main research questionsasked in this thesis are as following: How does players of MMOGs utilise the nighcomplete anonymity to present or modify their identities online? In which ways areMMOGs used as a platform for socialising and development of social groupdynamics? After observing a large group of players in a popular MMOG, as well asconducting several interviews with key identities within the group, I discovered three fundamental parts of identity creation, and created a model for use and applicationin different social situations and constellations.

Detta arbete har som syfte att undresöka förskollärares uppfattningar om verbala kränkningar mellan barn. Arbetet söker svar på hur de kränkande språket kan vara en del i barns sociala utvecklning. Jag har genomfört intervjuer med förskollärare för att kunna ta del av deras erfarenhet och kunskap inom området. I mina resultat har det framkommit att förskolans pedagoger är en viktig del av barns sociala utveckling. Det är i förskolan man får sina första upplevelser av vänskap, men det är också där i relationerna som man kan bli utsatt, eller utsätta andra, för verbal kränkning. Den fysiska miljön är av betydelse för förekomsten av kränkande språk och det föreligger en ökad risk i de icke pedagogstyrda aktiviteterna. / This study examines preschool theatchers' perceptions of abusive language among children and the purpose is to expose their ideas of abusive language impact on children's socializing process. I have contucted interviews with preschool theatchers in order to share their experience and knowledge in the field. The result show that preschool theatcers are an important part of the child's social development. In prexchool, children have their first impressions of friendship, but it is also in this relationsships they can be exposed, or expose others, for abusive language. The activities are important regarding the occurence and frecuency of absuive langugage and there is an increased risk in the non teacher-present activities create situations of abusive langugage among children.

This diploma thesis deals with the free time of children attending Tomáš Šobr´s primary school. The thesis is conceived in two parts. The theoretical part deals with the free time of children and youth, about factors influencing leisure time, such as family, education, school, peer groups. It also deals with the specifics of leisure time in children with educational problems. This is followed by a separate chapter on risk behaviour, which is most noticeable at the ZŠTŠ. The practical part constitutes a research that examines how the 2nd grade students from Tomáš Šobr's primary school spend their free time. And whether the mentioned pupils have experience with risk behaviour.

Les groupes de travail font partie des principaux animateurs informels de la vie scolaire au Sénégal. Alors qu’ils sont au cœur des activités de sociabilité scolaire observées dans l’enseignement secondaire, ils n’ont fait l’objet d’aucune analyse sociologique. Force est pourtant de reconnaître qu' ils sont devenus des espaces concurrents et alternatifs à la transmission officielle des contenus d’enseignement face à l’incapacité croissante de l’école à assurer cette mission essentielle d’encadrement des élèves. Les enquêtes qualitative et quantitative effectuées auprès de 110 groupes de travail montrent que ces derniers sont un espace d’activation des pratiques sexuées. Deux modèles de socialisation introverti et extraverti régulent les activités sociales et les projets scolaires et professionnels des élèves. Le modèle introverti pousse les filles à faire un usage limité des activités de sociabilité scolaire et à privilégier leur projet matrimonial et les formations de courte durée ; tout le contraire du modèle extraverti qui incline les garçons à construire un projet scolaire et professionnel solide. Cette thèse interroge les transformations en cours, dans les modes de sociabilité sénégalaise, s’expliquant en partie par l’accès des femmes aux secteurs modernes de l’emploi. Cette présence féminine sur le marché de l’emploi n’a pas forcément entraîné une renégociation des rapports parentaux. L’étude du rôle des groupes de travail dans la réussite scolaire des élèves montre que les groupes sociaux défavorisés tirent un grand bénéfice des activités de sociabilité scolaire, par l’accès à un espace social favorable à la création de vocations scolaire et professionnelle. / Work groups are part of the main informal school life-stirring factors in Senegal. Though they are at the core of socializing activities in high school education, they have never been studied on a sociological basis. Nevertheless, one has to admit that in the past years, they have become simultaneous and alternative to official and regular transmission of education contents due to the ever growing incapacity of school to take on this essential mission of students’ supervision. Qualitative and quantitative surveys carried towards 110 work groups show that these groups are where gender-related practices start off. Two socializing models, introverted and extroverted, regulate social activities and school and professional projects. The model we shall call “introverted” lead girls, one the one hand, to a limited use of school sociability activities in order to favor their matrimonial project and short-term trainings. On the other hand, boys in this model are encouraged to build on a strong school and professional project. This thesis study questions the on-going transformations in the Senegalese socializing trends, that can be partly explained by the access of women to modern employment sectors. This feminine presence on the employment market doesn’t trigger necessarily a negotiation in parental terms. The study of the work groups’ role in school success show that disadvantaged social groups benefit a lot from socializing activities through access to a social space prone to school and professional vocations.

The dissertation is concerned with socializing processes of pre-school children around three years of age. The first theoretical part is globally concerned with personality socialization and highlights the significance of socialization in the healthy psychical progression of human beings, as well as the importance of understanding the problems of socialization for the pedagogical profession. This knowledge is specific and generalized in a situational context when the child comes to the kindergarten for the first time and gets slowly untied from the family, developing new relationships outside the family sphere. Socialization in the kindergarten is influenced by many internal and external factors. These factors matter if the child coming to the new kindergarten environment will incorporate to this society without any complications. If any complications appear during the incorporation, internal and external factors also influence the period how long they will last and also they influence the manner how the child will manage them as well. Adaptation programm can facilitate the entrance to the kindergarten for parents and their children. By means of this support programme, alongside the familiar person, children can gradually get acquainted with the new kindergarten environment even before the start of...

Le métier de dirigeant est riche et complexe et un changement de « numéro un » mal appréhendé peut avoir un impact sur la performance socio-économique, la stratégie, la politique ou encore l’organisation de l’entreprise. Faciliter l’arrivée du nouveau dirigeant est donc un enjeu important pour la survie-développement de l’organisation, d’autant que sa socialisation organisationnelle reste peu étudiée. La première partie explicite les fondements conceptuels et méthodologiques de la recherche, et présente les terrains d’expérimentations de nos hypothèses et de nos outils. L’exploitation d’entretiens réalisés avec des dirigeants permet de définir le métier de dirigeant et de mettre en exergue les rôles et les compétences spécifiques du dirigeant salarié. La relation entre le dirigeant et sa Gouvernance est également étudiée. Son besoin particulier de socialisation organisationnelle est alors démontré, notamment par rapport à un repreneur d’entreprise et à un salarié « classique ». Dans la seconde partie, la théorie de la socialisation organisationnelle est adaptée au métier exigeant et unique de dirigeant, via le concept de Socialisation Organisationnelle du Dirigeant (SOD). Ce modèle répond aux besoins spécifiques de socialisation du dirigeant, notamment lors de l’intégration, étape charnière de la socialisation organisationnelle. Elle est constituée de quatre types de reprises : une reprise politico-stratégique, une reprise organisationnelle, une reprise managériale et une reprise du rôle de dirigeant. La qualité de ces reprises aboutit à la qualité de l’intégration du dirigeant, requalifiée d’intégration stratégique à cause de ses enjeux. Une grille d’analyse est proposée afin de permettre au nouveau dirigeant de mieux appréhender l’organisation qu’il va diriger, mais également ses propres besoins de socialisation organisationnelle au travers des variables et facteurs qui la composent. / The job of CEO is rich and complex and the "number one" change, poorly understood, may have an impact on the socio-economic performance, strategy, policy and the organization of the company. Facilitate the arrival of new manager is an important issue for the survival and development of the organization, as well as its organizational socialization remains little studied.The first part explains the conceptual and methodological research, and presents lots of experiments of our assumptions and our tools. We use interviews with executives to define the business leadership and highlight the specifics CEO’s roles and skills. The specific relationship between the leader and its Governance is also studied. Its specific needs of organizational socialization are then demonstrated, particularly in relation to a buyer company and a "classic" employee.In the second part, the concept of organizational socialization is suitable for demanding and unique leader, through the concept of CEO’s Organizational Socialization. This model meets the needs of leader’s socialization, especially during integration, organizational socialization’s milestone. It consists of three types of recoveries: politico-strategic, organizational and managerial. The quality of these recoveries led to the quality of leader’s integration, reclassified strategic integration because of its strategic challenges. An analytical framework is proposed to allow both the new leader to better understand the organization that will lead, but also its own needs through organizational socialization variables and factors that compose it.