Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. The aim of this study is to: • To present and analyze consumer insights on ecologically-driven technology • To present and analyze the eco-marketing digital practices and strategies used by 4 competitive mobile phone brands • To propose a digital green marketing strategy for GreenHeart™ Method: This study consists of interviews with Sony Ericsson personnel, literature and web analysis that focus on the green initiatives of mobile phone manufacturers in the digital channel. Result & Conclusions: A main issue with green products is that consumers tend to find them not as good as non-green products. Consumer insight studies suggest that that the best way to communicate and promote green products is to focus on their direct benefits to consumers in comparison to non-green products, and communicate the green benefits only as a secondary message. This was also supported by theories such as Levit’s concept of “marketing myopia”, which describes a marketer’s tendency to focus on product features rather than consumer benefits. When analyzing the webpages of Sony Ericsson’s top 4 competitors, it was 3 evident that all 4 mobile phone manufacturers employed green digital marketing in quite a homogenous way. One striking similarity was that all brands have separated their green initiatives from the core of the website. It is a possibility that marketers have done this intentionally since consumers tend to associate green with lesser quality. In order for Sony Ericsson GreenHeart™ to stand out from the competitors, it was therefore suggested that green information should be integrated into the website and to communicate GreenHeart™ as a value-added product feature rather than a product in itself. Suggestions for future research: It is recommended to continue this research and to compare the findings from the mobile phone industry with other industries, such as the Fast Moving Consumer Goods (FMCG), where Green and Organic branding at a glance seem to have been developed strongly. It would be interesting to gain a perspective on the similarities and differences in the green marketing practices of different industries, but also to gain knowledge and inspiration on how green consumer electronics could be marketed in a more effective and integrated fashion. In this perspective, analyzing any variations between on- and off-line marketing initiatives would be interesting to see if the green message changes in a typical marketing mix. Moreover, it would be good to counter analyze the psychological mechanisms why, for certain industries such as food, green products are regarded as high quality whilst in another industry like electronics, green products are regarded as having lesser quality and business value. Contribution of the thesis: The most important finding of this study is that all the analyzed mobile phone manufacturers have many green initiatives. However, they are communicated separately from all other marketing and communication initiatives in the main digital channel. They tend to be set aside that consumers need to search for them, thus the messages are not delivered seamlessly. This makes it appear that green initiatives are being regarded as something obligatory rather than something that has true business value. Using Theoretical arguments on communication strategy from Levit and ClearWorks show how this, in reality, can be changed and be integrated with product marketing where it can generate a more significant business value

Thesis (doctoral)--Université de la Sorbonne nouvelle Paris III, 1996. / Includes bibliographical references (p. 489-502).

Thesis (doctoral)--Université de la Sorbonne nouvelle Paris III, 1996. / Includes bibliographical references (p. 489-502).

Nedladdade spel har blivit mer förekommande än vad de var för ett årtionde sedan. Bredbandets framgång har gjort det möjligt att snabbt ladda ner spel och marknaden för digitala spel växer stadigt. I denna studie undersöker vi om konsolspelarnas attityd mot digitala konsolspel skiljer sig från fysiska konsolspel i och med den växande digitala marknaden. Vi presenterar och diskuterar konsolspelares attityd mot digitala och fysiska spel och deras uppfattade värde av dessa format. I de kvantitativa undersökningar som vi utförde visar vi att människor föredrar fysiska konsolspel framför digitala, även fast den digitala marknaden är på stadig uppgång. Baserat på de resultat i vår studie så fann vi att den mest förekommande anledningen till att fysiska konsolspel föredrogs var de möjligheter som fysiska kopior medför, såsom att kunna sälja, byta, visa upp eller återlämna sitt spel. / Downloadable games are more common these days than they were a decade ago. The prowess of broadband has made it possible to quickly download games and the market for digital games is growing steady. In this paper we study if the attitude towards digital console games differentiates from physical console games due to the growing digital market. We present and discuss console users’ attitude towards digital and physical games and their perceived value. From the quantitative studies performed we show that people prefer physical console games over digital, even though the digital market is on a steady climb. Based on the results we found the most common cause for the preference of physical copies was the possibilities the physical format entailed, such as trad- ing, exhibiting, refunding or borrowing.

Les recherches consacrées à Sony Labou Tansi et les publications d’inédits témoignent de la richesse d’une œuvre dont les facettes sont multiples. Un pan de cet univers demeure toutefois méconnu : les premiers pas de l’écrivain. L’accès à ses manuscrits et tapuscrits conservés en partie à la Bibliothèque francophone de Limoges – d’autres sont consultables à l’ITEM – ouvre la voie à des analyses renouvelées. Composés de 1967 à 1975, ces textes, pour la grande majorité inédits de son vivant, dressent le portrait d’un auteur congolais en formation, se lançant dans l’aventure de l’écriture. Celle-ci consiste alors à construire son identité d’auteur, fabriquer un univers et professionnaliser son écriture destinée à investir les maisons d’édition françaises. Dans une première partie, ce travail démontre qu’en rédigeant ses textes, Sony Labou Tansi forge son identité auctoriale. Il se conçoit sous les traits d’une bombe, les manuscrits devenant des laboratoires où s’exerce son audace. Devenir écrivain revêt une dimension institutionnelle, à laquelle s’intéresse notre deuxième partie. À rebours de l’imaginaire anarchiste de la bombe, la création littéraire est considérée comme un métier : il faut donc en accepter les codes et élaborer une stratégie d’émergence afin d’être publié. Une troisième partie analyse les métamorphoses de son univers en gésine. Les refus des maisons d’édition ainsi que la tension entre le fantasme d’une création conçue comme une révolte et le désir d’être adoubé l’institution littéraire ne le conduisent nullement à renoncer à ses ambitions. Le maître mot de ces années d’apprentissage est devenir et c’est ainsi que Sony Labou Tansi réinvente son univers, qui est le lieu de transformations incessantes. Sa trajectoire est doublement significative : la bataille de la création et de la publication est le lot de tout novice, mais paraît bien plus complexe pour une génération d’auteurs africains confrontée à un univers éditorial francophone en mutation. / The searches on Sony Labou Tansi’s works and the publications of his manuscripts testify of the wealth of his texts. A piece of it remains however unknown : the first steps of the writer. The access to its manuscripts and typescripts partially kept at the Francophone Library of Limoges – others are available for consultation in the Institute of Modern Texts and Manuscripts – open the way to renewed analyses. Written between 1967 and 1975, these texts, for the great majority unpublished in his lifetime, paint the portrait of a Congolese writer in training, dashing into the adventure of the writing. This one consists then in building his author’s identity, in making a universe and in professionalizing his writing intended to invest the French edition. In a first part, this work demonstrates that by drafting his texts, Sony Labou Tansi forges his auctorial identity. He conceives himself under the features of a bomb, the manuscripts becoming bold laboratories. Becoming a writer includes an institutional dimension, in which is interested our second part. Despite the anarchistic imagination of the bomb, the creative writing is considered as a job : it is thus necessary to accept its codes and to develop a strategy of emergence to be published. Our third part analyzes the metamorphoses of this universe under construction. The refusals of publishing houses as well as the tension between the fantasy of a creation conceived as a revolt and the desire to be recognized by the literary institution do not affect his will. The key word of these years of learning is to become and so Sony Labou Tansi reinvents its universe, which is the place of ceaseless transformations. His trajectory is doubly interesting : the battle of the creation and of the publication concerns every young writer, but seems more complex for a generation of African authors confronted with a changing editorial universe.

<p>I denna uppsats undersöker jag kulturella faktorer att ta hänsyn till vid lansering av en ny mobiltelefon i Mellanöstern för att vinna marknadsandelar, vilket även är syftet med undersökningen. Genom att använda teorier om kulturen i denna region kombinerade med teorier om konsumentbeteenden skapas utifrån dessa en analysmodell. Analysmodellen presenterar förväntade konsumentbeteenden vid val av ny mobiltelefon och jämförs med en liknande konkret modell grundad på 45 intervjuer med konsumenter i de tre länderna Förenade arabemiraten, Kuwait och Libanon. En intervju utförs även med det världsledande mobiltelefonföretaget Nokia för att få med företagets perspektiv om uppsatsämnet. Jag föreslår därefter kulturella faktorer för mobiltelefonföretag att ta hänsyn till och åtgärder att vidta för att vinna marknadsandelar. Det visar sig finnas en tendens till stark lojalitet gentemot utvalda varumärken och som kan förstås bättre genom att vidare bland annat undersöka kulturella faktorer, sociala och humana förhållanden i regionen.</p><p> </p>

Fingers should demonstrate my filmmaking ability and encourage future employers to hire me to direct a project. This paper will explore in details what methods were used during the production with focus on working within the means of the budget. In the following chapters, I will discuss Fingers, including the writing, preproduction, directing, cinematography, editing, and the final product.

The graduation thesis "Trends in mobile phones development" is focusing principally on detailed analysis of mobile phone market on a global scale. The aim of this thesis is to elaborate comprehensive analysis of mobile phone market oriented on phones with operating systems (smartphones). The analysis is drawn primarily from the perspective of the key players in the market and comparison of these manufactures. After the descriptive part, where is introduced market as a whole, market segmentation by volume and value, this section focuses on segmentation of the global market by key players. This descriptive part is completed by market segmentation according to the amount of mobile phones sold by key players. Second analysis is segmented by operating system. Following parts of the thesis is more practical. This part of the thesis is analyzing the companies, which are selling smartphones. In this part I started by describing a brief overview about what the market is, what is focusing on and what their advantages and pitfalls are. My focus is analyzing the market via Porter's analysis and SWOT analysis of individual manufactures. Finally, I analyze the financial indicators from year 2007 to present. In conclusion I come to recommendations what manufactures should and should not to do. Chapter with warnings is described by the products on the market, which failed in recent years. At very end I come to the evaluation and recommendations, which theoretically should bring some positive progress to companies. The main contribution of this thesis is to provide comprehensive, detailed analysis of the market of mobile phones and smartphones manufactures on a global scale. One of the benefits is the collection of information, data and analysis describing the current state of the market, but also recommendations practices, to which I reached via progression of the this work. Thanks to unique appreciation of the global mobile phone market, their indicators and strategic information, it is necessary to say that this thesis can be very valuable material for some readers, who want to get overview, or seek accurate information about certain manufacture.

I denna uppsats undersöker jag kulturella faktorer att ta hänsyn till vid lansering av en ny mobiltelefon i Mellanöstern för att vinna marknadsandelar, vilket även är syftet med undersökningen. Genom att använda teorier om kulturen i denna region kombinerade med teorier om konsumentbeteenden skapas utifrån dessa en analysmodell. Analysmodellen presenterar förväntade konsumentbeteenden vid val av ny mobiltelefon och jämförs med en liknande konkret modell grundad på 45 intervjuer med konsumenter i de tre länderna Förenade arabemiraten, Kuwait och Libanon. En intervju utförs även med det världsledande mobiltelefonföretaget Nokia för att få med företagets perspektiv om uppsatsämnet. Jag föreslår därefter kulturella faktorer för mobiltelefonföretag att ta hänsyn till och åtgärder att vidta för att vinna marknadsandelar. Det visar sig finnas en tendens till stark lojalitet gentemot utvalda varumärken och som kan förstås bättre genom att vidare bland annat undersöka kulturella faktorer, sociala och humana förhållanden i regionen.

In this decade, we can obviously see the decline of Sony and the growth of Samsung in the electronics industry. What background brings this kind of condition to these giant companies change so dramatically? I would like to explore the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. I will show the comparison of SWOT analysis, financial report between these two companies to look into their current strength and weakness. At the end, I will also list some suggestions to these to giant companies for growing ahead.