Vytautas Jankauskas Analysis of Ltd. Company “LUKOIL Baltija” activity in Lithuania and strategical regulation. In this final paper the strategies of activity and expanding of Ltd. Company “Lukoil Baltija” have been analysed and based on the investigation. In the theoretical part four main business strategies typical of the business of petrol stations have been analysed: business unit strategy, low price strategy, differentiation strategy and concentration strategy. Three types of strategically managed enterprise features have been revealed: the features of diversified organization, mechanical organization and professional organization. The role of leadership in preparing business strategy of enterprise and strategical planning stages has been described. In the investigative part of this final paper the characteristics of Ltd. Company “Lukoil Baltija”, Ltd. the general charakteristics of “Lukoil Baltija” Servisas, detailed micro and makro analysis of business environment situation has been carried out. A lot of attention has been paid to analysis of economy branch competitor possibilities, SWOT analysis. Tne main strategical regulations of Ltd. Company “Lukoil Baltija” have been substantiated also. Vision, mission, aims and objectives of this branch have been formulated. Plan of activities has been coordinated with the strategies. Strategy realization preconditions and three main stages of organizing strategic control have been analyzed. The analysis confirmed the... [to full text]

The main idea of this work was to find out the marketing strategy of Joint Stock Company „Trojina“ and discover what influence the superficial factors had on this company. We have also analysed the micro environment of marketing that helped to identify what suppliers, consumers and competitors company had. Product, market price, presentation, supporting and consumers of Joint Stock Company „Trojina“ have been studied in the marketing plan. The company’s policy has been seen from the got analysis and it has been easier to decide what company would have to do in future. Finally the SWOT analysis of company has been performed and the future projects had been detailed. Joint Stock Company “Trojina” was registered on August 28th, 1996. The seat of this company is in Vilnius, but it has subsidiary companies in Kaunas, Klaipėda, Panevezys, Siauliai. As we can see they are the biggest cities of Lithuania. The main activity of the company is wholesale and retail trade of food and industry goods. The most important marketing strategies in company are the policy of prices, the improving of assortment according to the needs of consumers, the presentment of goods and the strategies of promotion and sale that have a big influence on the consumers.

ABSTRACT Ingrida Krikštaponienė, Gintaras Trepočka Public education institution strategic management peculiarities in the areas at school network reorganization and pupil transportation- the situation in Ukmerge region Master’s work. This Masters work will investigate the strategic management of the reorganization of Ukmerge regions school network ant the connected issue of pupil’s transportation to and from school. The conception ob public education changes will be presented: Lithuanian public education regulamentary documents and the strategic management of the spreading of specific features into the public sector are examined from a theoretical aspect; the role of municipal government in realizing the strategic management of public education is revealed, the experience of other countries carrying out school network reorganization and organizing pupil transportation is analyzed. Public education institution restructuring and the process of transporting pupils to school as a part of strategic management is identified. The research instruments were prepared and the research carried out by the authors working as part of a group with KTU scientists. Basic methodology- an anonymous writhen questionnaire based on quantitive and qualitative methods, using both closed and open question types. School network reorganization and pupil transportation research was carried out by combining both a national scale sample and on Ukmerge regional sample. The research data was correlated... [to full text]

Basius of formalion of innovation strategy are being analyzed in Master‘s paper. Theoretic aspect of innovations conception are being conveyed, these are as follows: interpretation of concept of innovation, meaning, classification and complexity of innovative activity. Essence of strategy, types, variety of strategies of school, stages of formation of innovations strategy in educational offices are being provided in this work. Significance of formation of human‘s resources strategy in the process of innovative organization is being discussed wider. The author in her, scientific survey formed a hypothesis, that implementation of innovations in the organization depends on worker��s general involvement into this process, and this hypothesis was confirmed.

The understanding of competitive strategy as it is presented in scientific literature by many scientists is being analyzed in the master’s work. The theoretical presumption of competitive acquisition is analyzed. Following the methodology of strategy formation proposed by R. Jucevičius, G. T. Palubinskas, A. Vasiliauskas, the competitive strategy formation model of financial enterprises is prepared which consists of the analysis of external and internal environment, preparation of competitive strategy, evaluation and implementation. Appealing to the competitive strategy formation model in the financial enterprise, the competitive strategy of Joint Stock Company „Hansa Lizingas” which functions in Lithuanian leasing market, has been formed. Modeling the competitive strategy of Joint Stock Company „Hansa Lizingas” the PEST model was used to evaluate the external environment, and the analysis of competitive environment was carried out. Evaluating the competitive ability of the company, SWOT and internal section analysis were applied. The manager of the Joint Stock Company ����Hansa Lizingas” was interviewed.

This master’s final paper formulates the assumptions of the theoretic forming of marketing strategies, analyzes the details of marketing environment, formulates market segmentation, objective markets’ choise and positioning strategies. It also presents the strategies of four different elements of marketing complex, outlines the necessity of marketing valuation and strategic control systems. The paper presents a detailed analysis of Lithuanian furniture market and its possibilities in European Union. It also formulates the marketing strategy and plan of the Joint Stock Company “Venta”, describes the personnel questionnaire research. The hypothesis was confirmed that the employees do not and do not want to participate in marketing strategy planning, because they do not have any marketing ideas.

Tačiau profesinių mokyklų vyresniųjų paauglių priklausomybė narkomanijai prevencijos strategijos požiūriu nėra tirta. Šis aspektas ir yra magistrinio darbo naujumas. Šiame kontekste kyla mokslinės problemos klausimas: ką reikia akcentuoti profesinių mokyklų vyresniųjų paauglių priklausomybės narkomanijai prevencijos strategijoje. / The increasment of the usage of the narcotics is one of the sharpest problems which the society collides with lately. The researches done by A. Davidavičienė show, that in 1995, 3.2 percent of the 15 – 17 years old students used the illegal drugs, and, in 1999 the drugs were used by even 15.5 percent of the students. In the Eastern and Central European countries the started to use drugs two times more often from 1995 till 1999 and in Lithuania even five times. According to the data of the state psychological centre in ten years, from 1991 till 2001, at the institutions of the health care 7,6 times were registrated persons more, who were dependent on the narcotic addiction.

The strategy of Šiauliai gymnasium activity is grounded in this Master’s work. The research deals in what direction the gymnasium should go in order to offer effectively the service of university gymnasium. The theoretical analysis of changes in the management of educational organization, as well as the formation of the school’s strategy have been carried out. The interior and exterior environment of Šiauliai university gymnasium has been analysed, and the teachers’ interviewing was carried out. The obtained data have been summarized using SSGG analysis method. After carrying out the analysis of scientific literature, the exterior environment of the gymnasium, the interior resources and SSGG, it became clear that Šiauliai university gymnasium should work out such spheres which are necessary for the school of university gymnasium type. The research allows to distinguish the following strategic directions: together with the integral educational activity with Šiauliai university to educate a responsible and independent personality, to strengthen the pedagogical and professional competences of teachers, and to improve the methodological and material background of the gymnasium. A special attention should be paid to the exclusive branch of the gymnasium – development of activities of “Mažasis universitetas”. The research data add to the theoretical model of the gymnasium with the model of specific university gymnasium.

Lietuviškų prekinių ženklų ypatumai pasauliniame kontekste Magistro darbo objektas – lietuviškų prekinių ženklų ypatumai, kaip verslo perspektyvų rinkoje kūrimas, pasauliniame kontekste. Darbe keliama hipotezė - ilgalaikė ir nuosekli prekinio ženklo strategija – pagrindinis konkurencijos koziris, bet kurios prekeių ar paslaugų kategorijos Lietuviškame versle. Darbo tikslai - išanalizuoti lietuviškų prekinių ženklų kūrimo tendencijas, ypatumus, reikšmę kompanijai bei ateities verslo perspektyvoms; paralelei brėžiant prekinio ženklo tendencijų ir ypatumų liniją, Lietuvos rinkos ir pasauliniame konteskte formuluoti argumentus pagrįstus konkrečia praktika darbo hipotezei įrodyti. Tikslams pasiekti keliami uždaviniai: atlikti vidinę (prekinis ženklas kompanijoje) ir išorinę (prekinis ženklas išorėje/rinkoje) analizę, išsivysčiusių Europos ir JAV rinkų patirties kontekste; suformuluoti lietuviškų prekinių ženklų strategijos kūrimo ypatumų ir tendencijų modelius, išanalizuoti kaip jie veikia praktikoje; remiantis atitinkamais pasaulinės patirties tendencijų modeliais, pasireiškusiais praktikoje, įvertinti lietuviškų strategijų sėkmės ir nesėkmės priežastis ir formuluoti argumentuotas prognozes; gautas išvadas panaudoti hipotezės pagrindimui. Naudojantis apžvalgos ir hipotezės bei lyginamosios analizės metodais nustatyta, kad ilgalaikė ir nuosekli prekinio ženklo strategija – pagrindinis konkurencijos koziris, bet kurios kategorijos Lietuviškame versle. Lietuvoje, prekinio ženklo... [toliau žr. visą tekstą] / SUMMARY Specific features of Lithuanian brand in world context Tendencies of brand creation are one of the main actualities of contemporary perspective business actualities. During a few last years creation of the brand strategy and its implementation became an innovation for growing number of Lithuanian companies and one of the main condition for their success. In the debates of brand strategy expediency this master thesis takes a clear position and formulates the hypothesis of this paper – long term cosistent strategy of the brand is the main trump in competition of any category of Lithuanian business. Having in mind that consistent brand strategy is an innovation of contemporaqry Lithuanian business, hypothesis states itself the actuality of the theme, discussed in the paper, for contemporary Lithuanian business, while the controversy in debates is formulating problematics of it. The object of master thesis is qualities of Lithuanian brands as a creation of business perspectives in the market in a world context. Aims of the paper are to analyze Lithuanian brands creation tendencies, qualities, importance for the company and for the future business perspectives; drawing a line of brand strategies and tendencies in a context of Lithuanian and world market to formulate arguments based on concrete examples in order to prove hypothesis of the paper. In order to achieve aims, such tasks are specified: to carry out internal (a brand in a company) and external (brand in the... [to full text]

Egzistuoja barjeras tarp asmenų, grįžusiųjų iš laisvės atėmimo vietų ir visuomenės. Tokie asmenys dažnai palūžta, pradeda svaigintis ir vėl nusikalsta. Reikalingas socialinis, dvasinis palaikymas, suteikiantis tikėjimo savo jėgomis, pasitikėjimo aplinka. Resocializacijos procese įgalinimas, pasitelkiant bendruomenę, yra efektyvus ir sėkmingas būdas padėti šiems asmenims. / There is a barrier between imprisonment returnees and society, therefore such persons often fall apart, start self intoxication and reoffends, therefore, on purpose to help imprisonment returnees, it is needed to support them spiritually, to stimulate self-confidence and belief in their inner power. During resocialization process, empowerment, invoking community, is an effective and successful way to help those people.