Thesis (MVerbruikerswet)--University of Stellenbosch, 2006. / ENGLISH ABSTRACT: The retail environment in South Africa is dynamic and complex. The apparel retailing industry functions within an emergent economic milieu, and the consumers it targets are exposed to various factors that influence their shopping behaviour. Some of these factors are shopping orientation, patronage behaviour, lifestyle, and shopping mall behaviour. Male apparel shopping behaviour can therefore be regarded as a complex phenomenon. The aim of this study was to identify those factors that influence male apparel shopping behaviour and to determine whether distinct clusters of male apparel shoppers could be identified. Theoretical models in the study discipline of Consumer Behaviour were investigated. The information was synthesised into an expanded conceptual model of variables influencing male apparel shopping behaviour. The variables that are relevant to this study, include demographic characteristics, lifestyle, shopping orientation, patronage behaviour, and shopping mall behaviour. Information for this exploratory study was generated by means of a store-intercept interview. The questionnaire was based on previous research. Trained fieldworkers conducted the interviews with 297 male apparel shoppers. Eight lifestyle components were identified and labelled as follows: Apparel oriented lifestyle; Performing arts defined lifestyle; Media oriented lifestyle; Socialising lifestyle; Sport oriented lifestyle; Published information oriented lifestyle; Relaxing oriented lifestyle as well as Family/community oriented lifestyle. The three shopping orientation components identified were labelled Local store patronage; Credit prone, Brand conscious and fashion innovating; as well as Shopping self-confidence and enjoyment. Four cluster profiles of male apparel shoppers were formed by means of cluster analysis, according to the eight lifestyles components and three shopping orientation components, as well as the 11 patronage behaviour items. Demographic characteristics describing each cluster profile completed the typology of the four male apparel shopper groups. Cluster 1 was the largest (38%) and was labelled Traditionalists. Its members were classified under Consumer Scope Lifestyle Level 4. Cluster 2 was labelled Shopping enthusiasts, and its members were classified under Consumer Scope Lifestyle Level 3; they comprised 19% of the total group. Cluster 3 was the second largest (30%) cluster and was identified as Dynamics, and its members were classified under Consumer Scope Lifestyle Level 3 and 4. Cluster 4 (13%) was labelled as Laggards, and its members were classified under Consumer Scope Lifestyle Level 2. It was evident that the male apparel market is not homogeneous and that it could be clustered into distinct segments of male apparel shoppers with similar characteristics. The following can be regarded as the main implications for retailers, shopping mall management, and marketers: • In order to make retailers’ marketing plan more focused and strategic, marketers could make use of the proposed expanded conceptual model that provides them with an overall view of variables influencing male apparel shopping behaviour within a shopping mall environment. The identified profiles of male apparel shoppers could serve as point of departure when composing marketing strategies. • Advertising and promotional campaigns must be versatile in order to cater for the identified cluster profiles of male apparel consumers. • Male apparel consumers behave differently within different retail stores and shopping malls. Retailers and shopping mall management should therefore attempt to understand their consumers’ needs, wants and, more importantly, prerequisites for patronising their stores and/or shopping malls. South African male apparel consumers should not be considered a homogenous group. Further research should be done across various cultural and ethnic groups, as well as across different gender and age groups. This study focused only on a few concepts pertaining to male apparel shoppers aged 20-35. As, a result, further research is needed to assess the impact of these variables on a wider spectrum of apparel consumers, such as males outside this age demarcation, females or teenagers, and mature shoppers. Recommendations for future research were made which can guide and encourage further scientific research in the field of apparel shopping behaviour. / AFRIKAANSE OPSOMMING: Suid-Afrika beskik oor ‘n dinamiese en komplekse kleinhandelomgewing. Die klerekleinhandelindustrie funksioneer binne ‘n ontwikkelende ekonomiese milieu, en ‘n verskeidenheid faktore beinvloed die teikenverbruikers se koopgedrag. Sommige van die faktore is koop-oriëntasie, winkelvoorkeurgedrag, lewenstyl en winkelsentrumgedrag. Mansklerekoopgedrag kan dus as a komplekse verskynsel beskou word. Die doel van hierdie studie was om die veranderlikes wat mansklerekoopgedrag beïnvloed te identifiseer, en om te bepaal of die onderskeibare groepe van mansklereverbruikers geïdentifiseer kan word. Teoretiese modelle in die studieveld van Verbruikergedrag is bestudeer. Die inligting is verfyn en verder ontwikkel tot ‘n omvattende konseptuele model van veranderlikes wat mansklerekoopgedrag beïnvloed. Die veranderlikes relevant vir hierdie studie sluit in: die demografiese eienskappe, lewenstyl, kooporiëntasie, winkelvoorkeurgedrag, asook winkelsentrumgedrag. Data vir hierdie verkennende studie is verkry deur respondente in winkels te nader vir ‘n onderhoud (store intercept interview). Die vraelys is op vorige navorsing gebaseer. Opgeleide veldwerkers het 297 onderhoude gevoer met mansklereverbruikers. Agt lewenstylkomponente is geïdentifiseer en soos volg benoem: Klere-georiënteerde lewenstyl; Uitvoerende kunste-georënteerde lewenstyl; Mediageoriënteerde lewenstyl; Sosialiserings-georiënteerde lewenstyl; Sport-georiënteerde lewenstyl; Gepubiseerde informasie-georiënteerde lewenstyl; Ontspannings-georiënteerde lewenstyl asook Familie/gemeenskaps-georiënteerde lewenstyl. Die drie kooporiëntasie-komponente was benoem as plaaslike winkelvoorkeuroriëntasie; krediet-geneigdheid, handelsmerk en mode-innoverende oriëntasie, asook aankoop-selfvertroue en genot-oriëntasie. Vier groepe profiele van mansklereverbruikers is deur middel van trosanalise gevorm. Die trosanalise is gedoen op grond van die agt lewenstylkomponente, die drie kooporiëntasie komponente asook die 11 winkelvoorkeurgedrag-items. Die tipering van die vier groepe is afgerond deur die demografiese eienskappe: Groep 1 was die grootste (38%) en is Traditionalists genoem, en is geklassifiseer as Consumer Scope Lifestyle Level 4. Groep 2 is Shopping enthusiasts genoem en maak 19% van die totale groep uit. Hulle is geklassifiseer as Consumer Scope Lifestyle Level 3. Groep 3 was die tweede grootste (30%) groep en is Dynamics genoem, en is geklassifiseer as Consumer Scope Lifestyle Levels 3 en 4. Groep 4 (13%) is Laggards genoem en geklassifiseer as Consumer Scope Lifestyle Level 2. Dit is dus duidelik dat die mansklere-aankopersmark nie homogeen is nie en dat hulle in onderskeibare segmente van mansklere-aankopers met ooreenkomstige eienskappe gegroepeer kan word. Die volgende kan beskou word as die belangrikste implikasies vir kleinhandelaars, winkelsentrumbestuur en bemarkers: • Om kleinhandelaars se bemarkingsplan ‘n meer gefokusde en strategiese wending te gee, kan hulle gebruik maak van die voorgestelde uitgebreide konseptuele model wat hul van ‘n oorsig voorsien oor die veranderlikes wat mansklere-aankoopgedrag binne ‘n winkelsentrumomgewing beïnvloed. Die geïdentifiseerde profiele van mansklere-aankopers kan as vertrekpunt dien wanneer bemarkingstrategieë saamgestel word. • Advertensie- en promosieveldtogte moet veelsydig wees om vir die geïdentifiseerde groepe van mansklereverbruikers of -aankopers te voorsien. • Mansklereverbruikers toon verskillende soorte gedrag in verskillende kleinhandelwinkels en winkelsentrums. Kleinhandelaars en winkelsentrumbestuur moet ‘n poging aanwend om hul verbruikers se behoeftes en begeertes, maar bowenal in hul voorkeurgedrag vir winkels/winkelsentrums, te voorsien. Suid-Afrikaanse mansklereverbruikers moet nie as ‘n homogene groep beskou word nie. Verdere navorsing moet oor verskeie kulturele en etniese groepe heen, asook oor verskillende geslags- en ouderdomsgroepe, gedoen word. Hierdie studie fokus alleenlik op ‘n paar konsepte wat betrekking het op mansklereverbruikers tussen 20 en 35 jaar. Gevolglik word verdere navorsing benodig om die impak van hierdie veranderlikes op ‘n wyer spektrum van verbruikers te beraam, byvoorbeeld mans buite die ouderdomsperk, vrouens, tienderjariges, en bejaarde verbruikers. Aanbevelings vir toekomstige navorsing word gemaak wat verdere wetenskaplike navorsing in die studieveld van klereaankoopgedrag kan rig en aanmoedig.

This study proposes a loyalty segmentation model for the South African men's retail credit fashion industry. Retailers operate in a highly competitive market where competitors strive for share-of-wallet of the same customer. The likely victor in this battle is the retailer who best understands customer needs, purchase behaviour and utilises this information to influence customer's spending patterns. The research method comprised a postal survey to randomly selected customers. The process included the construct of the loyalty model which comprised four input models, namely the Competitiveness, Brand experience, Referral and Credit appeal models as well as a number of customer demographics. The Desert scenario, where extreme conditions exist, is used as the analogy for the Segmentation model, with four macro segments (Desert, Oasis, Sand Storm, Rain clouds) being used to categorise respondents along two criteria, namely that of value and relative risk. Segment characteristics are used to segment the retailer's database. / Business Management / MCom (Business Management)

Hållbarhet är ett aktuellt ämne i dagens samhälle och nämns ofta i mediesammanhang. Planeten är överbefolkad, människor svälter och levnadsstandarden skiljer sig markant mellan jordens kontinenter. Även jordens resurser används i större mån än vad planeten klarar av och detta leder i sin tur till att miljön blir lidande. Detta har bidragit till att samhället idag har höga krav på hur företag arbetar kring hållbarhet. Intressenternas krav har i sin tur lett till att upprättande av hållbarhets- redovisningar har blivit allt vanligare. Syftet med denna uppsats är att undersöka hur hållbarhetsredovisningar utformas i tre olika branscher i Sverige och jämföra dessa för att urskilja eventuella likheter och olikheter som kan finnas. Vidare kommer även alternativa förklaringar till likheterna och olikheterna framföras. Branscherna som har studerats är hemelektronikbranschen, klädbranschen och livsmedels- branschen. För att besvara studiens syfte och frågeställningar har en djupgående analys av 15 företags hållbarhetsredovisningar gjorts. Sedan har dessa företag jämförts för att ha möjlighet att urskilja eventuella likheter och olikheter. Utifrån det empiriska materialet kan det utläsas att utformningen av de granskade rapporterna är olika till utseendet men att innehållet är relativt likt. Dock finns det ett fåtal skillnader i innehållet vilket kan bero på vilken miljö som respektive företag är aktiva i och vilka krav intressenterna har på ett företags hållbarhetsarbete. Likheter mellan branscherna och företagen kan förklaras med hjälp av legitimitetsteorin och den institutionella teorin. Företag vill uppnå legitimitet gentemot samhället i stort och det kan göras genom att efterlikna de företag som upprättar framgångsrika hållbarhetsrapporter. Studien är en kartläggning av hållbarhetsredovisningar i tre olika branscher där likheter och olikheter framhävs samt eventuella förklaringar till varför företag utformar sin hållbarhetsredovisning på de sätt de har gjort. / Sustainability is an up-to-date issue and it’s often mentioned in media. The planet is overpopulated, people are starving and the living conditions differ significantly between the continents. The resources of the earth are used to a greater extent than the planet is capable of. This has led to environmental problems and that the society has high demands of corporate social responsibility. Stakeholders’ requirements have led to the fact that the establishment of sustainability reports has become more common. The purpose of this thesis is to examine how sustainability reports are designed in three different industries in Sweden and compare them to distinguish any similarities or differences that may exist. Further, alternative explanations for the similarities and differences will be made. The industries that have been studied are the following: consumer electronics industry, clothing industry and food industry. In order to answer the study's purpose and questions, an in-depth analysis of 15 companies’ sustainability reports has been made. Then a comparison has been made between these companies and industries in order to determine if there are any similarities or differences. Based on the empirical material, the design of the reviewed reports is different in appearance but the content is relatively similar. However, there are also a few differences in the content and these may depend on the environment for which each company is active and what kind of requirements its stakeholders have on the company's sustainability work. Similarities between the industries and companies can be explained with the help of legitimacy theory and institutional theory. Companies want to achieve legitimacy towards the society and one way to do this is to imitate the companies that establish successful sustainability reports. The study is a mapping of sustainability reports in three different industries, highlighting similarities and differences, as well as possible reasons why companies design their sustainability report in the way they have done.

Orientador: Raul Borges Guimarães / Banca: Alice Yatiyo Asari. / Banca: Maria Encarnação Beltrão Sposito / Resumo: Realizamos neste trabalho um estudo centrado na análise do desenvolvimento da indústria do ramo de confecções de Cianorte, PR, tomando-o como elemento indutor da produção e articulação entre as escalas geográficas. Cianorte caracteriza-se por apresentar um forte processo de industrialização pautado no ramo de confecções, sobretudo a partir de meados da década de 1980, como saída para enfrentar a crise econômica de uma economia agrícola que predominava até então. Compreender como se deu esse processo de transformação funcional em Cianorte constitui uma das questões motivadoras deste trabalho. Neste sentido, analisamos o processo de transformação da organização industrial da área a ser pesquisada, resgatando como se deu sua inserção no sistema de acumulação flexível, além de discutir o processo de criação e articulação entre as escalas geográficas, tomando a indústria de confecções de Cianorte como elemento de articulação entre o espaço local e o global. As transformações no espaço urbano de Cianorte que se vinculam a este processo recente de especialização industrial no ramo de confecções também constitui foco de análises neste trabalho. Partindo da idéia de "síntese de múltiplas escalas", procuramos valorizar o papel exercido pelas relações sociais de cooperação/competição entre os atores privilegiados naquela realidade local, a fim de verificar as implicações que vinculam a indústria de confecções como processo econômico e suas conseqüências espaciais em Cianorte. Neste caso, a criação do slogan "Cianorte: Capital do Vestuário",...(Resumo completo, clicar acesso eletrônico abaixo). / Abstract: We carried out in this work a study focused on the analysis of the clothing industry development in Cianorte, PR, taking it as an inductor of production and articulation among geographic scales. Cianorte has a strong industrialisation process based on the clothing field, especially since the 1980s, as a way to face the economic crises of an agricultural economy which was predominant in that time. To understand how this functional transformation process happened in Cianorte is one of the questions that motivated the development of this work. Therefore, we analysed the transformation process of the industrial organisation in the area to be researched, bringing back how its insertion in the system of flexible accumulation happened, besides discussing the creation and articulation process among the geographic scales, taking the clothing industry of Cianorte as an element of articulation between the local and the global space. The transformations in the urban space of Cianorte which have been linked to this recent process of industrial specialisation in the clothing field is also a focus for analysis in this work. From the idea of "synthesis of multiple scales", we try to value the role taken by the social relations of cooperation/ competition among the privileged actors in that local reality, so as to check the implications that link the clothing industry as an economic process and its spatial consequences in Cianorte. In this case, the creation of the slogan "Cianorte: capital of clothing", of Expovest and wholesale shopping centres, has to be taken as a result of a struggle of interests...(Complete abstract, click electronic address below). / Mestre

Made available in DSpace on 2016-06-02T19:50:12Z (GMT). No. of bitstreams: 1 3821.pdf: 9544933 bytes, checksum: 38813dfd917abb1a5ccb01677139ca30 (MD5) Previous issue date: 2011-08-18 / This research aims to describe, in the organizational dynamics of a clothing manufacturing industry of medium size, more specifically in their sewing unit, the changes occurred during the implementation and use of performance indicators when aggregated in their development concepts and methods of Situated Ergonomics. The Performance Measurement Systems (PMSs) has always been part of the organizations and in recent decades has become more important due to the competitiveness and constant changes of the market as well as evolving toward more balanced structures to include all important factors that influencing the organizations competitiveness. The motivation of this study was the observation that PMSs identifies the priorities of performance in a top-down flow within the organizational structure, usually leaving or passing through the strategy. This process presents a strong bias technocentric, in which it aims to understand the structure and the organization's business processes and relegates to other instances much of real parts which are run by people in the everyday operations. Having the perception of this limitation, among other weaknesses in their development, deployment and use, many of these publishers of these models recommend that development is a participatory process, but does not define the way and depth to examine the reality of working at this level. Situated Ergonomics, in turn, pursued the objectives of well-being of the worker and process performance by analyzing the employee at work during the work activity and its effective contribution through verbalizations and confrontation of representations, so better understand their conditions and determinants. This Situated Ergonomics feature appeared to meet the limitation observed in the development of PMSs in a manner that sought to enter their concepts and methods during the development, deployment and use of performance indicators in the unit of sewing clothing manufacturing industry of medium size. The study was conducted through an action research which aimed to harmonize the cycles of intervention proposed by Haims and Carayon for the implementation of an ergonomics program, based on Situated Ergonomics, and the script development of PMS proposed by Andersen and Fagerhaug. The study indicated that by incorporating concepts and methods of ergonomics located in the development process and review of performance indicators this condition allowed the emergence of knowledge and collective needs, and develop a space for discussion and negotiation that enabled a better understanding of different views on the processes of transformation and its goals on the work carried out and performance indicators. In this context the incorporation proved to be mentioned as an important factor of change in the way the information is used by the SMD stakeholders. Despite the positive aspects of the negotiation space developed in these conditions, it was observed that this area is fragile in the face of contingencies that occur in a medium sized company. / Esta pesquisa busca descrever, na dinâmica organizacional de uma média empresa de confecção do vestuário, mais especificamente em sua unidade de costura, as mudanças ocorridas durante a implementação e uso de indicadores de desempenho quando agregado em seu desenvolvimento os conceitos e método da ergonomia situada. Os Sistemas de Medição de Desempenho (SMDs) sempre estiveram presentes nas organizações e vem nas últimas décadas tornando-se mais importantes devido à competitividade e às mudanças constantes do mercado, bem como evoluindo para estruturas mais balanceadas para abranger os principais fatores que influenciam na competitividade das organizações. A motivação deste estudo foi a observação de que os SMDs identificam as prioridades de desempenho num fluxo top down dentro da estrutura organizacional, geralmente partindo ou passando pela estratégia. Este processo traz consigo um viés fortemente tecnocêntrico, no qual se procura compreender a estrutura e os processos de negócio da organização e relega-se a outras instâncias boa parte do real que é executado pelas pessoas no cotidiano operacional. Tendo a percepção desta limitação, dentre outras fragilidades no seu desenvolvimento, implantação e uso, muitos dos divulgadores destes modelos recomendam que seu desenvolvimento seja um processo participativo, mas não define a forma e o grau de profundidade em analisar a realidade do trabalho neste nível. A Ergonomia Situada, por sua vez, busca atender os objetivos de bemestar do trabalhador e de desempenho do processo analisando o trabalhador em ação, durante sua atividade de trabalho e com sua efetiva contribuição por meio de verbalizações e confrontações das representações, de forma a compreender melhor os seus condicionantes e determinantes. Esta característica da Ergonomia Situada pareceu atender a limitação observada no desenvolvimento dos SMDs de forma que se buscou inserir seus conceitos e método durante o processo de desenvolvimento, implantação e uso de indicadores de desempenho na unidade de costura de uma empresa de confecção de vestuário de médio porte. O estudo foi conduzido através de uma pesquisa-ação na qual se buscou compatibilizar os ciclos de intervenção proposto por Haims e Carayon para implantação de um programa de ergonomia, no caso baseado na ergonomia situada, e o roteiro de desenvolvimento de SMD proposto por Andersen e Fagerhaug. O estudo indicou que ao se incorporar conceitos e métodos da ergonomia situada no processo de desenvolvimento e reavaliação de indicadores de desempenho esta condição permitiu a emersão de saberes e necessidades coletivas, além de desenvolver um espaço de discussão e negociação que possibilitou uma melhor compreensão dos diferentes olhares sobre os processos de transformação e suas metas, sobre os trabalhos realizados e sobre os indicadores de desempenho. Neste contexto a incorporação mencionada mostrou-se como um importante fator de mudança na forma como as informações do SMD são utilizadas pelos atores. Apesar dos aspectos positivos do espaço de negociação desenvolvido nestas condições, observou-se que este espaço é frágil frente às contingências que ocorrem numa empresa de porte médio.

The aim of this thesis is to explore the development of Swedish fashion between 1930 and 1960 by examining the textile and clothing industry from the wider perspective of fashion production. It was during this period that Sweden was transformed into a leading industrial nation, which laid the foundation for increased prosperity in the post-war period. This historical and empirical study is predominantly based on systematic analysis of Swedish official statistics and close reading of the fashion press. The thesis applies a combination of approaches in the analytical chapters (chapter 2–4) that include three central aspects of fashion production: manufacturing, symbolic production, and the production of a national fashion.  Chapter 2 gives an account of the industrial production of clothing and examines the scope, size and structure of the textile and clothing industry. The results confirm its importance to the Swedish economy in the period. One important finding shows that a shift in production from tailored outerwear to lighter garments occurred as early as the mid-1950s.  Chapter 3 investigates the symbolic production of fashion by looking at the structure of the field of fashion in Sweden. The results show a French dominance where couturiers were celebrated as creative ‘artists’. A significant finding is how the idea of Swedish fashion was considered a process of creating economic value, as in clothing manufacturing.  Chapter 4 deals with fashion as an expression of national culture. The result reveals a significant fashion culture associated with an everyday wear fashion that followed the Social Democratic reforms aimed at equality in society during the period. One important finding is that the wool coat was the hallmark of Swedish fashion identity in the post-war period.  These results contribute to a broader understanding of fashion production and new insights into the history of its developments in Sweden between 1930 and 1960, which has gone largely unrecognised by previous fashion historians.

Explica el plan de negocios de exportación a Colombia de prendas de vestir para niños de 0-24 meses elaboradas con algodón 100% orgánico. Se realizó un análisis de la idea, oportunidad y modelo del negocio. Se realizó un estudio técnico, mediante una evaluación interna y externa, un plan de marketing, operacional, logístico y administrativo y de calidad adecuado.Los productos serán diferenciados por la calidad de la confección y empaques ecológicos. El análisis financiero es viable. La empresa recuperará la inversión a finales del tercer año. / Trabajo de investigación

O foco deste trabalho é a reconstituição das trajetórias de mulheres imigrantes e de suas famílias, originárias da Bolívia, do Paraguai e do Peru com destino ao Brasil, e tem como objetivo analisar as relações sociais transnacionais no processo de migração internacional. Foi possível observar que as relações sociais se expandem para além de um único território nacional. Entre países de origem e destino são mantidas múltiplas conexões, seja por meio do envio de remessas, do contato com familiares ou da manutenção da língua e da cultura. O aumento da participação de mulheres nas migrações internacionais é analisado levando em conta suas motivações e as diferentes redes que mobilizam no processo de migração internacional. Nesse caso, interessa também para a análise investigar como os seguintes fatores têm influenciado neste processo: as relações sociais de sexo, a inserção das mulheres no mercado de trabalho, a organização produtiva da indústria da confecção, a legislação sobre migrações internacionais e os fluxos midiáticos e financeiros no contexto de globalização. / The focus of this study is the reconstruction of the pathways of immigrant women and their families, from Bolivia, Paraguay and Peru to Brazil, and aims to analyze the transnational social relations in the process of international migration. From interviews conducted in the city of São Paulo it was possible to capture the different pathways of international migration by giving voice to the subjects involved in this process. It was observed that, in the context of international migration, social relations expand beyond a single country. Between countries of origin and destination, migrants keep multiple connections, either through remittances, the contact with relatives or the maintenance of their native language and culture. The increased participation of women in international migration is analyzed by taking into account their different motivations and the networks they mobilize in the process of international migration. In this case, is interesting as well for the analysis how such factors that have influenced this process: social relations of gender, the participation of women in labor market, the productive organization of the clothing industry, the international migration legislation and the financial and media flows in the context of globalization.

The construction of the Czechoslovakian socialist state was accompanied by numerous social projects, through which the communist dictatorship strived to influence even the most ordinary aspects of everyday lives of its citizens. The mass production of the off-the-peg clothes, which was subject to the state scientific research, was characteristic of the clothing industry after the year 1948. As a result, extensive somatometric projects were run on the Czechoslovakian territory (ADAGO, GOLIÁŠ, DEKOLT I-III). Their purpose was to map the population sizes, create a unified clothes size scale and develop a new methodology for cut structure. Simultaneously with this research, discussions about the ideal fashion canon, which would reflect the socialist ideology, also took place. The thesis analyses the clothing expert discourse of the period in a broader context and takes into account its informative value with regard to the period's conceptions of clothing, corporality, and fashion. Key words socialist dictatorship, socialist ideology, clothing industry, off-the-peg clothes, somatometry, clothing research, anthropometry, expert discourse

La presente tesis tiene como objetivo elaborar un modelo basado en lean manufacturing para que las empresas textiles a nivel nacional logren reducir sus desperdicios y por ende incrementen sus ganancias. El modelo presentado establece un sistema que permite que puedan realizarse los procesos de producción de forma más óptima y eficiente. El propósito es que otras empresas de este rubro puedan trabajar en base a lo planteado para conseguir productos de mayor calidad que satisfagan a los clientes. Este trabajo se enfoca en 4 capítulos, el primero realiza una revisión de la literatura relacionada a las herramientas utilizadas en el estudio, así como también del sector textil, sobre el cual se realiza la investigación. El segundo capítulo trata del análisis de los procesos y de los problemas existentes en la empresa bajo análisis. El tercer capítulo plantea el modelo de solución alineado con un enfoque en lean manufacturing. Para terminar, en el cuarto capítulo se presenta la implementación de las herramientas estudiadas, junto con una simulación, que determinarán las mejoras obtenidas en la validación de la propuesta. Los resultados obtenidos por medio del diagrama de causa-efecto demuestran que los principales problemas de la empresa son el goteo de aceite, el procedimiento de limpieza, la eficiencia del trabajador, las condiciones de la estación y, finalmente, la falta de revisión de materia prima. Adicionalmente, el 20% de las prendas procesadas en el 2018 fueron reprocesadas, ya que no cuenten con los métodos adecuados para evitar que sucedan estos imprevistos en la empresa. / This work has the goal to create a model for the national clothing companies based on lean manufacturing, reducing their wastes and increase profit. The presented model establishes a system that allows the processes to perform on the most optimal and efficient way. The purpose is that other companies in this area can work based on what has been proposed to achieve higher quality products that satisfy customers. This work has 4 chapters, the first one does a literature review on tools related to the study, also the clothing industry. The second chapter is about the process analysis and the problem identification. The third one, proposed a model based on lean manufacturing that could solve the problem. Finally, the fourth chapter, presents the implementation of the tools and a simulation of the system, to determine the improvements. The results identify with the cause-effect diagram shows that the main problem on the company is the oil leaking, the cleaning process, the workforce efficiency, the workstation condition and, finally, the lack of raw material revision process. Also, 20% of the cloth process on 2018 had to be reprocess because of inadequate methods to prevent unforeseen problems. / Trabajo de investigación