[pt] Esta pesquisa em comunicação política analisou o impacto das mídias digitais na opinião pública durante os protestos de 2019 em Hong Kong com base na hipótese da espiral do silêncio (Noelle-Neumann, 1974). Se trata de um estudo qualitativo e interpretativo que observa como os usuários participam das discussões políticas por meio das mídias sociais. A pesquisa procura analisar as opiniões e expressões em torno de o tema em estudado, privilegiando o estudo de caso e adotando métodos como a análise de enquadramentos e de conteúdo. Em concreto, questiona-se se nos protestos de 2019 em Hong Kong, ocorreu um fenômeno da espiral do silêncio nos debates sobre os protestos de 2019 em Hong Kong, nos comentários sobre as notícias postadas na página oficial no Facebook do South China Morning Post. Para responder à esta questão, este estudo analisou manualmente 76 notícias postadas pela fanpage e 2.000 comentários às mesmas. A teoria da Espiral do Silêncio afirma que pessoas que se reconhecem como minorias evitam expressar o que pensam publicamente, quando pensam que o clima de opinião da maioria é contrário às suas próprias opiniões. Os resultados desta pesquisa mostram que nos comentários da fanpage analisada, uma minoria de usuários tendeu a se autocensurar com o passar do tempo, confirmando a hipótese da espiral do silêncio, mas que após um certo período, voltou a expressar suas opiniões apesar de continuarem sendo uma minoria, o que evidencia uma espiral do silêncio intermitente no tempo, provavelmente motivada por fatores exógenos ao ambiente de discussão observado. A pesquisa visa contribuir para o avanço da discussão sobre participação política nas mídias sociais na atualidade, por meio do estudo do ambiente e do conteúdo midiático. O contexto do objeto da pesquisa é o do Projeto de Lei de Extradição de Hong Kong em 2019. Este estudo tem um significativo caráter inovador no Brasil, pois enriquece o repertório de pesquisas empíricas sobre os países asiáticos, ainda incipiente na comunicação política, fornecendo novos achados que incentivam futuras pesquisas em perspectiva comparada, utilizando teorias já consolidadas. / [en] This political communication research analyzed the impact of digital media on public opinion. This is a qualitative and interpretive study that observes how users participate in political discussions through social media. The survey aims to analyze the opinions and expressions surrounding the proposed theme, using case study as a research strategy, and adopting methods such as frame methods and qualitative content analysis. Starting from this concept, question are raised: In the 2019 Hong Kong protests, existed a Spiral of silence phenomenon on social media? This research has important scientific and innovative contributions. In order to understand these issue, based on the Spiral of silence hypothesis, this study manually analyzed 76 posts on the Facebook website of the South China Morning Post and 2,000 public comments. The development of the theory Spiral of silence (Noelle-Neumann, 1974) pointed out that people retain their opinions when they think that the climate of opinion is contrary to their own opinions, and this silence will increase over time. The analysis of this research shows that on the Facebook platform, a minority of opinion holders tend to retain their opinions, but as time goes by, a minority of determined people begin to express their opinions, which shows an intermittent Spiral of silence in time, probably motivated by factors exogenous to the observed discussion environment. The research aims to contribute to the advancement of the environment for public political participation on the current social media, through the study of the media environment and media content. The background of the research is the Hong Kong Anti-Extradition Law Amendment Bill movement. This special background has innovative significance, enriching empirical research on Eastern countries, and providing new ideas for non-campaigns political participation research.

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La thèse porte sur les effets de l’Internet sur la démocratie et la pratique de la citoyenneté, dans le contexte d’une civilisation marquée par une certaine apathie, où la télévision occupe une place centrale. Il s’agit d’interroger la pertinence des théories déterministes qui accordent aux nouvelles technologies de l’information et de la communication un pouvoir important de transformation de l’humain, soit dans le sens de son émancipation, soit dans celui de son aliénation. L’objectif de la recherche est de produire l’évaluation la plus réaliste possible de l’impact de l’Internet sur notre autonomie individuelle et collective. La thèse présente trois grands moments : dans le premier, les notions d’opinion publique, de démocratie et le rôle des médias traditionnels sont examinés à travers leurs fonctions latentes et manifestes, et révèlent une tension constante de l’humain entre son aspiration à la liberté et la nécessité du conformisme. Dans le deuxième moment, sont mis en évidence les différents effets possibles du web sur les citoyens, selon leurs pratiques ; nous voyons clairement se dessiner une coupure entre une minorité active, sur laquelle le web a des effets majeurs dans son rapport à l’information et à sa citoyenneté, et une majorité plus passive. Dans le troisième moment, nous décrivons l’activité d’un média citoyen, sorte d’utopie numérique pour les citoyens actifs. Cette thèse de philosophie emprunte aussi à d’autres disciplines comme l’histoire et la sociologie, et analyse précisément et concrètement certains phénomènes observés en ligne. / The thesis focuses on the effects of the Internet on democracy and the practice of citizenship in the context of a civilization marked by apathy, where television plays a central role. It is to question the relevance of deterministic theories that accord to new technologies of information and communication a significant power to transform the human is in the direction of emancipation, or in that of his alienation. The objective of the research is to produce the most realistic assessment of the impact of the Internet on our individual and collective autonomy.The thesis has three main stages: in the first, the concepts of public opinion, democracy and the role of traditional media are examined through their overt and latent functions, and reveal a constant tension between the human aspiration to the freedom and the need to conform. In the second time, are highlighted various possible effects of the web on citizens. According to their practices, we can clearly see emerge a partition between an active minority, on which the web has a major impact in his relation to the information and citizenship, and a more passive majority. In the third stage, we describe the activity of a citizen media, digital kind of utopia for active citizens.This thesis of philosophy also borrows from other disciplines such as history and sociology, and analyzes some specific and concrete phenomena online.

社群網站使用者不分年齡，幾乎沒有人不在這虛擬社交的浪潮上。儘管如此， 社群網站的交往卻不如現實般，社群中的絕大多數的內容是由少數發言者貢獻， 從來不發言的潛水者則佔了使用者基數的大部分。 本研究使用沈默螺旋理論的意見一致性概念與多種潛水動機作連接，藉此探 討發言者言論如何影響潛水者的動機選擇以及潛水行為表現。除此外，本研究藉 由同時使用社群聆聽技術和調查法作為研究方法，試圖以主、客觀區分兩種方法 並比較各自的益處和限制，也對社群聆聽技術只能使用發言者言論作為分析資料 來源的先天限制做出初步探討。 本研究收集到 599 份有效問卷和 285 篇社群網站文章，研究結果發現害怕被 孤立、社會性散漫兩種潛水動機完全中介了意見一致性對潛水行為的效果。主、 客觀研究方法的測量結果顯著相關，且對潛水動機之中介效果有相同預測能力。 / It is hard to find one had no experience using social networks in any age ranges. However, most of social network members are lurkers who barely post or comment to express their opinion. On the other hand, little regular posters contribute most content in every virtual society. This study used the concept of opinion congruency in spiral of silence theory to link up multiple lurking motives found by past studies in order to clarify how posters’ texts influence lurking motives and behavior. Besides, for the purpose of comparing pros and cons between social listening and survey, this study adopted both research methods to measure major opinion in discussion threads wherea seprated the two methods into subjective and objective ones. Also, this study would have preliminary discuss about the fact of limited analytical source of social listening. Collected 599 valid surveys and 285 social network discuss thread text, the result found that opinion congruency negatively influenced both lurking motives which positively influenced lurking behavior. The result also found that the subjective and objective research methods in this study were significantly related, and shared same predictive ability on both lurking motives’ mediated effect.

This diploma thesis presents the application of theoretical concepts of agenda- setting, media framing, public opinion, spiral of silence, social change communication and social marketing, including the specifics of public interest campaigns, on the example of research project "Changing the paradigm: Smoking in restaurants bothers people" which was conducted by the Faculty of Social Sciences, Charles University and research agency Ipsos, and following media campaign against smoking in restaurants. The concept of public opinion is introduced together with the theory of the spiral of silence. In addition, the thesis deals with the issue of influencing public opinion through the media, where theories of agenda setting and media framing are illustrated on examples connected to smoking ban in restaurants. Selected theoretical concepts are shown in a reflection of new media influence. Communication of social change is introduced together with social marketing theory and aspects of health communication. The specific process of social change is introduced from the perspective of issues management. There are two case studies describing the specific phases of the research project with the media campaign in the context of the presented theory. The importance and impact of the project on the public, media and...

<p dir="ltr">This dissertation studies the lived experiences and perceptions of Indiana public-school superintendents use of social media. This phenomenological qualitative study seeks to explore how superintendents use social media in their careers, why they use social media and how they respond to parents<a href="#_ftn1" target="_blank">[1]</a> and stakeholders on social media platforms.</p><p dir="ltr">This study uses semi-structured interviews with five Indiana public-school superintendents to gain insight into their experiences with social media in their professions. The Spiral of Silence theory developed by Elisabeth Noelle-Neumann (1974) was used as a lens to code and interpret the findings related to superintendent engagement with stakeholders on social media.</p><p dir="ltr">Superintendents explained the importance of having dedicated staff to create, post and monitor social media for the district due to it being time consuming and quick changing. They emphasized the critical importance of knowing the audience for posts and utilizing the best platform for communicating with that audience. Since social media is immediate communication, they emphasized the importance of celebrating students and staff along with keeping the public informed.</p><p dir="ltr">As a result, the assertions evolved to stress the importance of dedicating a position within a budget for a person to create, post and monitor on social media. As the key communicator for the district, the superintendent must focus on building relationships with the community to build a culture of trust and support for the district.</p><p><br></p><p dir="ltr"><a href="#_ftnref1" target="_blank">[1]</a> I am using “parent” to describe all primary caregivers, including grandparents, aunts, uncles, foster parents, legal guardians, etc.</p>

This diploma thesis is thematically oriented towards early theories of public opinion of the late 19th century. Concretely, it deals with the theories of Alexis de Tocqueville, John Stuart Mill and James Bryce. The thesis presents an analysis, interpretation and a comparison of these three thinkers and concentrates on the following topics: the definition of the term "public opinion"; the formation of public opinion; the influence individuals, groups and society as a whole have on public opinion; and the role the media play in public opinion. Further, it shows how these authors' thoughts are continued in selected 20th century theories of public opinion, namely in Walter Lippmann's concept of public opinion, the Two-step flow model developed by Elihu Katz and Paul Lazarsfeld, Elisabeth Noelle-Neumann's Spiral of Silence, Irving Crespi's theory of the Public Opinion Process and Giovanni Sartori's "cascade model" of public opinion. Key words: public opinion, media, Two-step flow model, Spiral of Silence, Public Opinion Process, cascade model of public opinion, Alexis de Tocqeuville, John Stuart Mill, James Bryce, W. Lippmann, E. Katz, P. Lazarsfeld, E. Noelle-Neumann, I. Crespi, G. Sartori

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This historical study analyses the holistic dynamics of Ethiopia, taking into account political, social, economic, cultural, religious, and media development aspects, with a focus on the three most recent governments (1930–2014), in relation to freedom of expression. The analysis indicates that the Feudalist-Imperial system was clearly the extension of centuries-old imperial hegemony which had used religious, cultural and patriotic hegemony to stifle freedom of expression. During the Socialist-Military regime every sphere of society, including acts of expression, were oriented towards the revolution and socialist political ideology. During the current ethnically based so-called Revolutionary-Democratic regime, freedom of expression has been stifled by means of legislation, government and party structures, complex surveillance, and social networks. While the instruments of repression have differed, relatively speaking, from government to government, the extent of repression has remained similar over a number of centuries. Threats to freedom of expression derive from rulers or governments, in which instances they are entrenched through policies, laws and bureaucracies, from religious and cultural hegemonies, from poverty and a related lack of education and access to information, and from conflicts, rivalry and wars. These threats have their origins in three main interrelated causal or determining factors, namely the Certainty–Uncertainty Dilemma, Ethno-Luminary Thought and Narcissism, which together form a pyramid beneath which freedom of expression in Ethiopia has been trapped. This pyramid is identified in the study as the Social Pyramid, or the Pyramid of Repression Instruments, and it in turn gives rise to an overall web of suppression, that is, the Pyramid Trap of Repression. The study concludes that the repression of freedom of expression in Ethiopia is likely to remain intact, insofar as the threats to freedom of expression and the factors giving rise to those threats persist. While limited gains concerning the right to freedom of expression are achieved periodically, these are routinely undone and rolled back, since the Pyramid Trap of Repression is not dismantled. / In hierdie historiese studie word die holistiese dinamika van Etiopië ontleed, met inagneming van politieke, sosiale, ekonomiese, kulturele, religieuse, en media-ontwikkelingsaspekte. Daar word op die drie mees onlangse regerings (1930–2014) gefokus, ten opsigte van vrye meningsuiting. Die ontleding dui daarop dat die feodalisties-imperialistiese stelsel duidelik die uitbreiding van eeue-oue imperialistiese hegemonie was wat religieuse, kulturele en patriotiese hegemonie gebruik het om vrye meningsuiting te onderdruk. Gedurende die sosialisties-militêre regime was elke sfeer van die samelewing, insluitende dade van uitdrukking, georiënteer tot die revolusie en sosialisties-politieke ideologie. Tydens die huidige, etnies gebaseerde sogenaamde revolusionêr-demokratiese regime, is vrye meningsuiting onderdruk deur wetgewing, regering- en partystrukture, komplekse bewaking, en sosiale netwerke. Hoewel die instrumente van onderdrukking relatief gesproke verskil het van regering tot regering, het die mate van onderdrukking oor ʼn aantal eeue heen soortgelyk gebly. Bedreigings vir vrye meningsuiting is afkomstig van heersers of regerings (en in sulke gevalle word hulle beveilig deur beleide, wette en burokrasieë), van religieuse en kulturele hegemonieë, van armoede en ʼn verwante gebrek aan opvoeding en toegang tot inligting, en van konflikte, mededinging en oorloë. Hierdie bedreigings het ontstaan vanweë drie vernaamste kousale of bepalende faktore wat onderling verwant is, naamlik die sekerheid-onsekerheid-dilemma, etno-voorligter-denke en narsisme, wat gesamentlik ʼn piramide vorm waaronder vrye meningsuiting in Etiopië vasgevang is. Hierdie piramide word in die studie as die sosiale piramide, of die piramide van onderdrukkingsinstrumente, geïdentifiseer, en dit lei op sy beurt tot ʼn algehele web van onderdrukking – die piramidelokval van onderdrukking. Die gevolgtrekking van die studie is dat die onderdrukking van vrye meningsuiting in Etiopië waarskynlik onaangeroer gaan bly, so lank as wat die bedreigings vir vrye meningsuiting en die faktore wat tot daardie bedreigings aanleiding gee, onveranderd bly. Hoewel beperkte suksesse van tyd tot tyd behaal word rakende die reg tot vrye meningsuiting, word sulke prestasies dikwels ongedaan gemaak, omdat die piramidelokval van onderdrukking nie afgebreek word nie. / Communication Science / D. Litt. et Phil. (Communication)