Heritage tourism is employed by many countries to facilitate economic development as well as to assist in the preservation of heritage. Different stakeholders have different and sometimes conflicting expectation in the process of converting heritage resources into marketable products. Heritage tourism is especially complicated because public and private, historical and sometimes ethnic resources are involved. Despite the fact that some literature is devoted to the impacts of the designation and management of heritage tourism on residents, little research has been done on how government roles and associated political perspectives can affect the way that heritage tourism develops. Detailed comparative studies that are undertaken from this perspective are rare. This research uses experiences of Daxu ancient town and Yangshuo town, in Guangxi Zhuang Autonomous Region, China, to compare the influence of governmental involvement on heritage tourism development. Key stakeholders’ perceptions (tourists, entrepreneurs, residents and governments) were examined in both towns through quantitative and qualitative research. A tourist survey was conducted to collect data on their experience on their trips. A resident survey was conducted to collect data on local residents’ perceptions of tourism impacts, and their judgments of the government’s performance in tourism administration and promotion. Entrepreneurs were interviewed to understand their motivations, situations and expectations for their businesses. Finally, government officials were interviewed to understand the policies, marketing, and official attitudes and involvement in tourism development. Economic advantages have been a driving force in heritage tourism development in both towns. Yangshuo is in a more mature stage of tourism development than Daxu which is still in the initial stage. Residents in both towns show high expectations for tourism development, but Yangshuo residents are surer about most of the impacts brought by tourism. Entrepreneurs are often local investors and are struggling in Daxu while, in Yangshuo, tourism entrepreneurs are often from elsewhere and include international investors. Yangshuo entrepreneurs are more entrepreneurial, highly responsive to the market and are contributing to the attractions of Yangshuo. Government attitudes toward tourism are very different between Daxu and Yangshuo. Yangshuo’s government accords great importance to tourism and actively supports its tourism development and, as such, tourism boomed in Yangshuo. Daxu’s government passively supports tourism. This study confirms that variations in government support can greatly influence the style and pace of tourism development.

This study investigated various aspects of the gambling engaged in by Ontario casino employees. Five casinos participated in the study, which involved a survey sample of 934 employees and an interview sample of 21 employees. The study found that the casino employees exhibited rates of problem gambling that were over three times greater than rates that past studies have found in Ontario’s general population. The employees’ problem gambling was primarily explained by employees who increased their gambling after beginning their jobs and employees who were attracted to their jobs because of prior gambling involvement, although neither of these characteristics was especially common overall. The increases and decreases in gambling that some employees experienced after beginning their jobs were precipitated by a variety of workplace influences associated with the employees’ exposure to gambling; their exposure to patrons; their exposure to the casino work environment; and the existence of training, regulations, and resources. The prevalence of problem gambling and other behavioural gambling patterns also were found to relate to numerous employment variables, such as department and shift. Based on all of these results, various policy recommendations and suggestions for future research are provided.

The contributions of heritage attractions in cultural plans and economic development have long been recognized in the academic literature. However, despite the involvement of museums in such initiatives, there is little written on these issues from the perspective of the museum itself. Museums are important institutions that fulfill many functions in today’s society. While they have long been known as centers of education, cultural preservation and community, museums are increasingly being called upon in new ways that are outside their traditional preserves, including their position as one of the main attractions for cultural tourism. Museums and other cultural sites are the focus of many tourism and cultural plans being used to stimulate economic development. Nevertheless, the museum literature continues to focus on internal issues such as access, authenticity and conservation, with little discussion on the presence of tourists and tourism in the museum. This study aims to add to the existing body of knowledge concerning museums as a tourist attraction by examining curator perceptions of tourism in their museum, in light of their position in cultural and economic plans.

While meanings of leisure have been widely studied from Western perspectives, to date, few researchers have explored the meanings of leisure in non-Western cultural contexts. However, in an era of globalization, it is particularly significant to explore leisure experiences of people from non-Western cultures. This study is then designed to investigate the role leisure plays in a Chinese culture context. Specifically, Chinese university students’ leisure experience and the values they ascribe to leisure in relation to their lives as a whole is examined. Their ideology of work and its impact on leisure participation is addressed in particular. In a Chinese university, criterion sampling method was first applied to recruit Chinese students who could provide information-rich stories about their leisure participation. Snowball sampling method was also used to find more information-rich cases for this exploratory study. 11 participants were engaged in this study. Semi-structured, in-depth interviews were conducted to discover leisure experience of these students. Data analysis was guided by a constructivist grounded theory approach to understand the participants’ perceptions and meanings of their leisure experience. The data analysis resulted in three major themes. The first theme “Valuations of Work” addressed that the students placed high valuation on work and their life was ruled by work. The second theme “Two Spheres of Leisure” illustrated the students’ ideology of leisure and its impact on their leisure experience. The last theme “Causes for the Subordinate Role of Leisure”revealed two underlying causes that shaped the subservient role of leisure in the students’ daily lives. The emerged themes reflected that the students’ lives were centered around work; and they gave little consideration to their leisure participation. Holding such work-leisure ideology, the students’ leisure participation cannot always contribute to their well being. Therefore, this study advocates the implementation of leisure education in China, which may facilitate the Chinese people to build a balanced and healthy life style.

The purpose of this thesis is to understand the experiences and meanings of tourism employment for Muslim women in the Middle East, including the positive and negative aspects of this form of employment. The study was conducted in Oman, which was the research site and cultural setting for this study. The theoretical paradigm that guided this study was social constructionism. A constructivist grounded theory methodology was also used for this study in order to interpret and analyze the collected data into themes. A combination of convenience sampling and snowball technique was used to recruit participants for the interviews, resulting in a total of 9 interviews being conducted with local Muslim women working in the Oman tourism industry. The data were collected through open-ended interviews conducted face to face, using a semi structured interview format. The analysis process led to the development of seven themes. The seven main themes related to finding work in the tourism field, facing negative attitudes, challenges of tourism work, dealing with negative attitudes and challenges, the importance of tourism work in women lives, an expanded vision of tourism work, and implications for social change. The study revealed that the idea of women’s tourism work as exploitation is complex and multi-layered in Oman. Although there were some indicators of exploitation for the Omani tourism workers in this study, this form of work was also shown to be a source of benefits and form of empowerment for women. Further, the study revealed that tourism employment could also be seen as a site for women’s resistance, particularly for Muslim women seeking to change attitudes towards women, and to create a new society.

The intent of this study is to determine if the process of creative destruction is underway in a rural community located in Newfoundland and Labrador and to identify why this development sequence has or has not occurred. Three objectives underlie this study. The first is to determine at what stage Ferryland is situated in the Model of Creative Destruction. The second is to explain the community’s current stage in the model. The third objective is to provide recommendations for this community on its future development potential. These objectives were fulfilled through data collection that included: participant observation, content analysis of newspapers, and a review of relevant documents, key informant interviews, and resident and visitor surveys. This mixed method study concluded that the community of Ferryland is in the stage of advanced commodification in Mitchell’s (2009) Model of Creative Destruction. Three reasons are identified for its current state. First, the community lacks a tourism champion. Secondly, human capital shortage in Ferryland has created a lack of workers. Lastly, the actions of local stakeholders are not driven solely by the motivations outlined by Mitchell (2009). They are also underlain by the desire for pleasure; a motivation that does not appear to have encouraged fast-paced development. Furthermore, Ferryland is a community on a much smaller scale, which may have lessened perceived impacts and scale of development. Based on these conclusions, it is recommended that the Ferryland Tourism Committee creates a long-term plan for tourism that incorporates opinions of local residents.

Immigration has become a common phenomenon of modern society in numerous countries around the world, including Canada. Despite this, tourism research has mainly focused on specific behaviours of travellers from a particular country (nationality) without considering the possibility that a nation may comprise unique sub-cultures of varying ethnic groups as a result of immigration. This study explores the influence of new Canadians’ home culture on their travel lifestyle and behaviours. A survey of European (n=128) and Asian (n=99) recent immigrants in Ontario was conducted to explore this relationship. More specifically, the project investigates the connection between the respondents’ region of origin and their travel lifestyle preferences in terms of their attitudes and opinions toward travelling as well as their travel interests. The information about the respondents’ demographic characteristics, past travel experiences and information search behaviour was also collected. The data were then analyzed using factor analysis, t-test, one-way ANOVA, chi-square test and cluster analysis. The results show that there are differences between the two groups in respect to their travel lifestyle, past travel experiences, and media used for planning a vacation. Cluster analysis based on immigrants’ reported travel lifestyle identified four distinct segments: High Familiarity Seekers, Low Interest Travellers, Independent Spontaneous Travellers, and Highly Engaged Travel Planners. The study concludes that region of origin has a strong influence on travel lifestyle and behaviour of new Canadians. Hence, the growing migrant population in Canada should not go unheeded as potential market segments, and marketers should acknowledge that consumers in countries with diverse multicultural backgrounds need differentiated services and products.

Community-based tourism (CBT) has become an important facet in the quest for sustainable tourism. CBT is a term that has been subjected to different interpretations in the academic literature. In the field, CBT continues to be supported as an approach to improve the livelihoods of local people in communities participating in tourism. With growing interest in the sustainable livelihoods approach to development, tourism researchers have begun to examine tourism as a livelihood strategy. However, there remain few case studies that have connected the sustainable livelihoods approach and tourism. More specifically, there is limited empirical evidence exploring community-based tourism as a livelihood strategy for rural communities. This research employed an exploratory mixed methods approach to investigate community-based tourism from a livelihoods perspective. The case of the Commonwealth of Dominica was examined to address the following objectives: i) to assess the approach to the development of community-based tourism on the island of Dominica; ii) to analyze residents’ perceptions of the impacts that tourism has on their community from a livelihoods perspective; and iii) to evaluate the degree of success (or failure) of community-based tourism development in Dominica. The research findings revealed that community-based tourism is a valued component of Dominica’s national tourism strategy. Since the early nineties, community involvement has been an implicit policy in the tourism development process. More recently, government-funded initiatives have provided assistance to communities across the island to develop, implement, and market community tourism products. Additionally, this research suggests that the livelihood asset pentagon presented in the Sustainable Livelihoods Framework for Tourism (Shen, Hughey, and Simmons, 2008) is an effective organizational tool for assessing the impact of tourism on communities. Future research should be directed at applying the Sustainable Livelihoods Framework for Tourism in more diverse contexts to ensure its validity and applicability. Furthermore, there is a need to develop a comprehensive Community-based Tourism Framework to assist in the monitoring and evaluation of community-based tourism projects in the field. The main conclusion drawn from this study is that the island of Dominica is on a successful path for developing community-based tourism and it has the potential to yield a number of ‘best practice’ scenarios for the Caribbean region and the globe a like.

Tourism has been identified as a strategy for Indigenous communities worldwide to adopt in order to stimulate economic and social development. The goal of this research was to evaluate Aboriginal participation in tourism and the role it plays in economic and social development of Aboriginal communities. This research also addressed Aboriginal participation within the context of a mega-event, the 2010 Winter Olympic Games. The need for this research came from the common acceptance that tourism can be an effective development strategy for Aboriginal communities. However existing literature is often case-specific with limited research focusing on Canada. Additionally, limited research had addressed Aboriginal participation in Olympic planning and hosting. The goal of this research was met by examining Aboriginal tourism development in British Columbia (BC), Canada, ultimately addressing the aforementioned gaps in the literature. This research used a qualitative approach to investigate Aboriginal participation in tourism planning in British Columbia, Canada. The objectives guiding this research are as follows: (1) To identify the types of involvement; (2) To evaluate the extent of involvement; (3) To explore the relationship between Aboriginal and Non-Aboriginal tourism-related businesses, associations and institutions; and (4) To identify the significance of Aboriginal tourism to the Aboriginal community, British Columbia and Canada. The findings of this research indicate that although Aboriginal tourism in BC has evolved considerably in recent years to establish a place in Non-Aboriginal tourism, it requires more support to grow the sector. As well, the Aboriginal Tourism Association of British Columbia (AtBC) appears to be guiding the future of the sector through the continued implementation of the ‘Blueprint Strategy’. This research revealed that there are still considerable barriers that inhibit Aboriginal participation in tourism. Until these barriers are addressed, an increase in Aboriginal participation in tourism, particularly in ownership and management capacities, is limited. Participants reported that Aboriginal involvement in the 2010 Winter Olympic Games was an once-in-a-lifetime opportunity to showcase Canada’s Aboriginal culture on an international stage. It also highlighted the collaborative relationships between Aboriginal and Non-Aboriginal. Participants also reported that tourism could help increase cross-cultural understanding, while diversifying Aboriginal communities. Future research should be directed towards understanding the effects of increased Aboriginal participation in tourism; the role tourism can play in capacity building; and finally, the economic contributions Aboriginal tourism can make to the tourism sector. The main conclusion drawn from this study is that BC has been able to encourage and support Aboriginal participation in tourism. Although there is much opportunity to grow the sector and increase participation in ownership and management capacities, the Aboriginal tourism sector is currently being guided towards a successful future. There are many Aboriginal tourism successes happening in BC that could be used as models for other regions in Canada and around the world.

The interaction between culture and consumption of immigrants is an important research area in a number of fields including consumer behaviour, marketing, and ethnic studies. This article offers a specific look at issues related to the impact of acculturation on dining-out behaviour of Chinese immigrants living in the Greater Toronto Area in Canada, and the influence of individual factor of acculturation process (i.e., ethnic identification, length of residence, and age at immigration). This study focused on the similarities and comparisons between recent Chinese immigrants who have been in Canada for ten years or less and established Chinese immigrants who have been in Canada for more than ten years, in terms of their dining-out behaviour in the Greater Toronto Area. There were two samples, the recent Chinese immigrants and the established Chinese immigrants in this study. Snowball sampling was applied to recruit the total 30 participants (15 of each sample). The author started to recruit from two participants of each sample among her friends and relatives and asked the interviewers to recommend another two qualified participants. Semi-structures, in-depth interviews were employed in this study to explore the impact of culture, levels of acculturation, ethnic identity, situational factors of ethnic identification and dining-out behaviour. The interviews were audio-recorded by permission and conducted in the participant’s preferable language (in English or in Mandarin Chinese). Data analysis was guided by several previous conclusions and model in the literatures and conducted in both qualitative (coding) and quantitative (SPSS) methods. The findings resulted in some major conclusions. In terms of similarities, it is found that recent Chinese immigrants and established Chinese immigrants obtained restaurants information mostly from friends and relatives. They also searched on internet for other’s reviews, menus, and printable coupons. Secondly, result showed that Chinese immigrants perceived that because they have a long history of food, Chinese people are more willing to try different types of food when immigrated to Canada. Thirdly, situational factors such as peer influences played more significant role on dining-out decision making and self ethnic identifications than parental influences. In terms of differences, data indicated that among Chinese immigrants living in the Greater Toronto Area, recent Chinese immigrants had stronger ethnic identity to their original culture, and dined out more frequently than the established Chinese immigrants. Future, the result suggested that the highest level of Chinese ethnic food purchasing behaviour were reported by highest ethnic identifiers (ones who identified themselves as more Chinese). However, there was another important factor that influenced the levels of acculturation in dining-out behaviour more greatly than the length of immigration: the age at immigration. The study found that Chinese immigrants who immigrated at early age had the highest level of acculturation and identified themselves as more Canadian, while ones who immigrated at late life had the lowest level of acculturation and identifies themselves as more Chinese. The findings reflected the impact of culture and consumer acculturation in dining-out among Chinese immigrants in the Greater Toronto Area and could potentially contribute to the marketing implications to both ethnic and mainstream restaurant marketers. This study also gives some future thoughts on the exploration of more variables at individual differences, as well as other perspectives of research conducting such as from psychological or economic perspective.