Global ETD Search

11	Protein <3 Gymjunkies : En undersökning om hur formspråk i marknadsföring av proteinpulver kan speglas på vegoprodukter för att nå nya målgrupper / Protein <3 Gymjunkies : An investigation into how idioms in protein powder marketing can be reflected on vegan products to reach new target groups. Lundgren, Laura January 2023 (has links) This essay is a visual analysis of the marketing of protein powder by six Swedish actors and three foreign ones that sell protein powder. The essay explores which different idioms and attributes are used in images through a quantitative content analysis and then a qualitative semiotic analysis. The purpose was to check how the marketing of protein powder looks at different companies to see which idioms they use to speak to the target group of male bodybuilders. The purpose was then to discuss whether these imagery and forms of communication can be applied to vegan products in order to arouse interest in these products among the target group. The result of the analysis shows, among other things, that the marketing of protein powder alludes to the sensory and emotional aspects of the recipient. Based on the theory of strategic communication and market communication the results of the analysis are then discussed on how to implement the different design languages on vegan products in order to arouse an interest in these among the target group. plantbased masculinity bodybuilding marketing to men Marknadsföring marknadskommunikation målgruppsanpassad kommunikation växtbaserat vego Design Design
12	Tak’o : En mer hållbar snabbmatsrestaurang. von Schéele, Emma January 2022 (has links) Detta projekt startade i en C-uppsats där förpackningar för vegetariskt och vegansk mat undersöktes för att ta reda på hur dessa kommunicerade till konsumenten. Det upptäckte då en oklarhet i vissa delar av kommunikationen och jag bestämde mig för att lösa problemet. Lösningen blev snabbmatsrestaurangen Tak’o. I restaurangen kan man köpa svenskproducerad tako som antingen är vegetariskt eller vegansk. Både C-uppsatsen och lösningen på problemet kopplas även till det globala målet nummer 13, bekämpa klimatförändringarna, där hela projektet ska bidra till en minskad köttkonsumtion. Globala målet nummer 13 livsmedel vegetariskt vegansk snabbmatsrestaurang vego förpackningsdesign. Design Design
13	Principen om marin överraskning i princip Steén, Linus January 2018 (has links) The principle of war, surprise, has long been criticized for being imprecise and in need of interpretation. Some believe it is because of this ambiguity that the principle has survived in military doctrine. The purpose of the study is thereby to empirically test the principle of surprise to investigate its validity in modern naval warfare. Due to the lack of precision in doctrine, the surprise has been interpreted into an analytical instrument based on the compiled thoughts written by theoreticians; Sun Zi, Carl Von Clausewitz, Raoul Castex and Milan Vego. The analytical instrument aims to identify whether criteria for surprise are represented or not in a context of successful surprise. This was achieved through a two-case study based on a qualitative text analysis of the methods used by the Sea Tigers of Sri Lanka and the attack on ARA General Belgrano during the Falklands War. The study shows that all the criteria were met in some way in both cases and that the military principal surprise is valid as a principle of war in modern naval warfare. Further research is recommended to investigate more cases and not to limit the research to a tactical level. Surprise modern naval warfare principles of war LTTE Sea tigers General Belgrano Sun Zi Clausewitz Castex Vego Överraskning modern marin krigföring sjökrigföring grundprinciper LTTE Sjötigrarna General Belgrano Sun Zi Clausewitz Castex Vego Övrig annan samhällsvetenskap
14	Littoral warfare och försvar mot landstigning : En teoriprövande fallstudie av försvar mot en modern amfibieoperation Schultz, Oscar January 2018 (has links) Defending against a modern amphibious landing is one of the most difficult operations in warfare. Many have tried but very few have succeeded to throw an assaulting landing force back into the sea. This essay is an attempt to create deeper understanding for anti-landing defense by using Milan Vego’s theory on littoral warfare in a case study of the landings in Salerno 1943 and on Okinawa 1945. This is in order to examine if this theory on marine warfare in coastal regions can be used to create deeper understanding for defense against a modern amphibious assault. With a current trend towards increasing military interests in littoral regions, this essay intends to bring an up-to-date contribution to the theoretical foundation of marine warfare in littoral regions, and more specifically coastal defense. The analysis shows that Vego’s theory did create deeper understanding of the two cases and particularly regarding command, inter-service cooperation and sea control or sea denial. These concepts have in both cases proven successfully practiced by the assaulting force, while the defenders have failed to benefit from them. Kustförsvar Littoral warfare Milan Vego Amfibieoperation Salerno Okinawa Övrig annan samhällsvetenskap

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