The consumer trend towards sustainable purchasing habits online has increased due to the environmental impact of the clothing industry. While second-hand shopping is a popular option, it is often avoided due to the perceived inconvenience. The purpose of this study was to provide a basis for creating a navigable website for students in the context of second hand shopping. The research was conducted through a combination of surveys, user testing, and data analysis. Perceived navigability was measured using CTA protocol, CSUQ, and a Lostness calculation. Using standardised theoretical design protocols, a high rate of navigability was perceived for the first iteration of the website. By applying the feedback from the user test, adequate changes such as improved error messages and improved structural navigation could be made which improved the navigability further. This study underscores the importance of accessibility and customisation tailored to the intended customers' requisites. The main conclusion made in this study was that even though standard design protocols are followed, minor details such as buttons that are difficult to click or vague error messages, can significantly hinder navigation. / Konsumenttrenden mot hållbara inköpsvanor online har ökat på grund av klädindustrins miljöpåverkan. Trots att andrahandsmarknaden på nätet är ett populärt alternativ för vissa konsumenter, undviks den ofta på grund av en alltför besvärlig upplevelse. Syftet med denna studie var att ge en grund för att skapa en navigerbar webbplats för studenter i sammanhanget av second hand-shopping. Forskningen utfördes genom en kombination av enkäter, användartester och dataanalys. Uppfattad navigerbarhet mättes med hjälp av CTA-protokoll, CSUQ och en "Lostness" -beräkning. Med hjälp av standardiserade designteorier kunde en hög navigerbarhet upplevas i den första iterationen av webbplatsen. Genom att tillämpa feedback från användartesten kunde lämpliga ändringar så som förbättrade felmeddelanden och förbättrad navigeringsstrukturgenomföras som ytterligare förbättrade navigerbarheten. Resultaten i denna studie understryker vikten av tillgänglighet och anpassning vilken är skräddarsydd efter avsedda kundernas krav. Den huvudsakliga slutsatsen dragen i studien var att även om standardiserade designprotokoll följs kan mindre detaljer som svårtryckta knappar och vaga felmeddelanden markant hindra navigeringen.

<p>The main objective of this thesis is to study how the structures of a sell dialog, via a web shop, should be designed in order to support and inspire the customer. To get the answer to this question I use a qualitative and quantitative method. The qualitative method is applied in connection with different interviews. The quantitative method is used to analyze different answers given from those who are interviewed. I also use the deductive method due to my interest of studying how reality can relate to the theories with the choice of the subject.</p><p>Moreover, this thesis is structured by three main perspectives; company, customers and techniques. The theoretical part of the thesis includes definitions and theories about electronic business, customers’ behaviour and technique, UML (Unified Modelling Language), which is a visual syntax for visualising, specifying, constructing and documenting system engineering, and UP (Unified Process), which is a method that complements UML. Furthermore, the empirical part of the thesis includes interviews with Chris Jangelöv and Patrik Cardell (Visma Spcs), who are representing the companys’ perspective on a sell dialog via a web shop. For the customers’ perspective on the subject, I collect and outline the interviews from Visma Spcs customers. Moreover, I review the interview with David Nadel, where he discusses the UML and UP techniques and also electronic business in general.</p><p>As for the results, I come to the conclusion that a web shop should be structured from a customer´s perspective and his/her inquiries concerning the products and services. UML and UP, however, are techniques that focus on the structuring of data and processes without taking the developing dialogue with the customer into serious account. These techniques do not address issues of why a web shop is used as it is, UML and UP only apply what a web shop can look like and how it could be used. Therefore, I argue that there is a lack of connection between the UML and UP techniques and the real live user and actual use. I also reached the conclusion that there should be three main building blocks when structuring a sell dialog via a web shop. These are; structure, information and navigation.</p>

The goal of the thesis is first to find available information about user preferences, user feedback and their acquisition, processing, storing etc. The collected information is then used for making suggestions / advices for the creating an recommender system for the web shops (with special emphasis on implicit feedback). The following chapters introduces UPComp - our solution of the recommender system for the web shops. The UPComp is written in the programming language PHP and uses MySQL database. The thesis also includes testing of the UPComp on real-user web shop sites slantour.cz and antikvariat-ichtys.cz.

The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids. It might be that the catalogue has potentials that the Internet lacks. Hence, this study aims to identify and describe differences between mail-order catalogues and web shops in the presentation of fashion products. The theoretical frame of reference for this study consists of literature on marketing, brands, and fashion marketing by catalogue and Internet. This is primary an empirical study and the literature&apos;s function is that of inspiration and support for us in our analysis and our conclusions. The empirical material consists of a survey on the mail-order company Ellos’s spring and summer catalogue of 2009, and their web shop for the same time period. First we constructed a set of mutually exclusive criteria to apply in our analysis (e.g., colour, perspective and information). A number of standard garments were then chosen, and for each of these garments, we applied our model and performed a comparative analysis. To give the reader a better understanding of the survey&apos;s result, we included images to show specific phenomena along with our findings. The main differences between catalogues and web shops could be summarized as follows: Web shops provides immediate information about stock status and campaign prices, this cannot be done in the catalogue. The catalogues on their hand provides the customer with a lot of ideas on how to wear, and how to combine the different garments. This could easily be achieved in the web shop too, and we find it a bit surprising that it is not. / Program: Textilekonomutbildningen

The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids. It might be that the catalogue has potentials that the Internet lacks. Hence, this study aims to identify and describe differences between mail-order catalogues and web shops in the presentation of fashion products. The theoretical frame of reference for this study consists of literature on marketing, brands, and fashion marketing by catalogue and Internet. This is primary an empirical study and the literature&apos;s function is that of inspiration and support for us in our analysis and our conclusions. The empirical material consists of a survey on the mail-order company Ellos’s spring and summer catalogue of 2009, and their web shop for the same time period. First we constructed a set of mutually exclusive criteria to apply in our analysis (e.g., colour, perspective and information). A number of standard garments were then chosen, and for each of these garments, we applied our model and performed a comparative analysis. To give the reader a better understanding of the survey&apos;s result, we included images to show specific phenomena along with our findings. The main differences between catalogues and web shops could be summarized as follows: Web shops provides immediate information about stock status and campaign prices, this cannot be done in the catalogue. The catalogues on their hand provides the customer with a lot of ideas on how to wear, and how to combine the different garments. This could easily be achieved in the web shop too, and we find it a bit surprising that it is not. / Program: Textilekonomutbildningen

Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and exclusivity around their brand and at the same time avoid brand dilution?Background: The e-commerce opened up for new possibilities for the luxury fashion brands but due to the dotcom crash around the year of 2000 did many of them become reluctant to the Internet as a selling channel. LVMH was one of the first in this genre to start up a web- shop. It name was eluxury (eluxury.com), and sold products from LVMH’s brands like Louis Vuitton, Dior and Donna Karan. It started off in the US market and then spread to France and the United Kingdom. This inspired other brands like Gucci and Armani to also invest in e-commerce. Even though the success of these web-shops is there still an ongoing debate about whether or not luxury brands should adopt e-commerce. The major concern is the dilution of features like exclusivity and prestige of the brands, if they are present in this channel.Method: To meet the purpose a qualitative research approach was chosen. The qualitative data was collected through eight in-depth interviews with luxury fashion interested Swedish females. The answers from the interviews generated a picture of their online shopping habits, and the likes and dislikes of the websites and web-shops of Louis Vuitton, Burberry, Dior and Gucci. In addition it showed what makes a web-shop exclusive and well designed from a consumer/visitor point of view.Conclusion: The result of this research showed that it is good for luxury fashion brands to have distribution online because it makes the products a lot easier to get hold of for the consumers. Although there were several criteria that was needed to be fulfilled in order to design and create a well functioning and good web-shop. It was evident from the result of the study that the Internet can really be a good distribution channel, with only a little risk of brand dilution depending on how the web-shop is designed. To summarize, we say that a good website and web-shop meeting the criteria of the consumers can really create a stronger brand image and online sales, although a luxury fashion brand should also have good physical stores, a web-shop can in many ways really be a very suitable complement for marketing and distribution. / Program: Magisterutbildning i fashion management med inriktning modemarknadsföring

The thesis project describes  the analysis, process and major factors in development of a simple component oriented Web Shop in ASP.NET. It addresses to the concepts used in  the application as  well  as  derivation  of  technical  design  and  development  from  the  concepts  acquired  by studying existing approaches. The report  describes  a  brief  summary of  existing  approaches  and related  technologies.  It also lays  the foundation  of  goal  oriented  approach  by  providing  an  overview  of  component  based  software engineering. The  basic  concepts for modularization  were  barrowed from  entities  identification,  object models and component models pplication’s architecture is set to be a layered app roach combining the software layered  architecture  approach  with  multi  tier  architecture  of  web  applications. Class models explaining the inner structure of each component have been provided and an overview of user interface pages is given to explain the application outer flow. The application sets out to prove the significance of component oriented approach as well as  the  support  provided for it by ASP.Net. The resulting package proves  to  have  scalable  components  that could be scaled for  or  reused in another  application or  in  a later version of the same application. / First and Final Version of our Thesis Report / SoftIn - Introducing methods and tools for software development in small and medium-sized enterprises

Die Entwicklung des Internets von einem Informationsmedium zu einem Ver-triebskanal sowie der Zusammenbruch der New Economy im Jahr 2000 haben zu einer verstärkten Forderung nach der Erfolgsbewertung des Online-Vertriebs geführt. Besonders Mehrkanaleinzelhändler, die ihren Kunden sowohl einen Web-Shop als auch stationäre Ladengeschäfte anbieten, stehen der Erfolgsbe-wertung des Online-Vertriebs zwei zentralen Problemen gegenüber. Einerseits liegen in der Literatur bereits Modelle zur Erfolgsbewertung des E-Commerce vor. Ein Großteil dieser Modelle eignet sich auf Grund des hohen Abstraktionsni-veaus oder fehlender Vergleichsmöglichkeiten zu anderen Vertriebskanälen für Mehrkanaleinzelhändler nicht. Andererseits lässt sich aus der Literatur eine Viel-zahl an Kennzahlen, besonders Web-Kennzahlen, eruieren, die jedoch bisher nicht auf ihre Anwendungsrelevanz für die Mehrkanaleinzelhändler überprüft worden sind. Darüber hinaus sind zwischen dem Online-Vertrieb und dem statio-nären Einzelhandel Kannibalisierungs- und Synergieeffekte entstanden, deren Bewertung für die Ableitung von zukünftigen Unternehmensstrategien von Be-deutung ist. Das Ziel der vorliegenden Arbeit besteht daher in der Entwicklung eines Kennzahlenmodells zur Erfolgsbewertung des Online-Vertriebs bei einem Mehrkanaleinzelhändler unter besonderer Berücksichtigung von Vergleichsmög-lichkeiten zum stationären Einzelhandel. Mittels einer Online-Delphi-Befragung hat die Autorin daher auf Basis des Modells von Palloks ein Kennzahlensystem zur Erfolgsbewertung des Online-Vertriebs für einen Mehrkanaleinzelhändler entwickelt. Dieses Kennzahlensystem umfasst insgesamt 47 sowohl qualitative als auch quantitative Kennzahlen. Wesentlicher Vorteil dieses Kennzahlenmo-dells gegenüber den bisher vorliegenden Modellen besteht in der Berücksichti-gung von Kennzahlen, die die Messung von Kannibalisierungs- und Synergieef-fekten zwischen dem Web-Shop und dem stationären Einzelhandel ermöglichen. Darüber lässt sich aus dem Kennzahlenmodell ableiten, dass die Kennzahlen zur Leistungsbewertung des Abwicklungs- und Informationssystems sowie umsatz- und kostenorientierte Kennzahlen zentrale Messindikatoren im Online-Vertrieb bei einem Mehrkanaleinzelhanhändler darstellen. (Autorenreferat)

Syftet med denna studie är att få en djupare förståelse för fenomenet emotionellt lönearbete och vad fenomenet innebär för butiksmedarbetare i en organisation som har kundinteraktion både face-to-face och via telefon och/eller e-post. Vi ville undersöka butiksmedarbetarnas gemensamma erfarenheter av att upprätthålla en fasad utåt mot kunderna. Även en jämförelse av resultatet mellan den fysiska butiken och web-shopen har gjorts. Den teoretiska utgångspunkten influerades av den tidigare forskningen som finns och grundas i Erving Goffmans dramaturgiska perspektiv och Arlie Hochschilds teori om emotionellt lönearbete. Resultatet bygger på sex djupgående semistrukturerade intervjuer ur ett fenomenologiskt perspektiv. Resultatet visar inte på några större skillnader mellan personalen i den fysiska butiken och i web-shopen när det gäller upplevelsen av fenomenet emotionellt lönearbete. De få skillnader som finns är kopplade till deras olika roller. Båda grupperna använder sig av ”surface acting” vid  upprätthållandet av butikens fasad utåt genom att försöka tillmötesgå kundernas förväntningar och lösa eventuella problem som har uppstått. De verkar dock inte påverkas negativt emotionellt av det. Resultatet får delvis stöd av den teoretiska utgångspunkten, med undantag av Hochschilds begrepp ”deep acting”. Resultatet kan  även kopplas till vissa delar av den tidigare forskningen som presenteras i studien, vilket framkommer i den slutliga diskussionen.

The main objective of this thesis is to study how the structures of a sell dialog, via a web shop, should be designed in order to support and inspire the customer. To get the answer to this question I use a qualitative and quantitative method. The qualitative method is applied in connection with different interviews. The quantitative method is used to analyze different answers given from those who are interviewed. I also use the deductive method due to my interest of studying how reality can relate to the theories with the choice of the subject. Moreover, this thesis is structured by three main perspectives; company, customers and techniques. The theoretical part of the thesis includes definitions and theories about electronic business, customers’ behaviour and technique, UML (Unified Modelling Language), which is a visual syntax for visualising, specifying, constructing and documenting system engineering, and UP (Unified Process), which is a method that complements UML. Furthermore, the empirical part of the thesis includes interviews with Chris Jangelöv and Patrik Cardell (Visma Spcs), who are representing the companys’ perspective on a sell dialog via a web shop. For the customers’ perspective on the subject, I collect and outline the interviews from Visma Spcs customers. Moreover, I review the interview with David Nadel, where he discusses the UML and UP techniques and also electronic business in general. As for the results, I come to the conclusion that a web shop should be structured from a customer´s perspective and his/her inquiries concerning the products and services. UML and UP, however, are techniques that focus on the structuring of data and processes without taking the developing dialogue with the customer into serious account. These techniques do not address issues of why a web shop is used as it is, UML and UP only apply what a web shop can look like and how it could be used. Therefore, I argue that there is a lack of connection between the UML and UP techniques and the real live user and actual use. I also reached the conclusion that there should be three main building blocks when structuring a sell dialog via a web shop. These are; structure, information and navigation.