Uppsatsens syfte har varit att studera uttryck för banal nationalism i svenska dagstidningar under världsmästerskapen i fotboll för herrar i USA 1994. Dels för att vidga begreppet nationalism, dels bidra med exempel på hur den kan synliggöras i vardagliga sammanhang och därigenom riskerar reproducera nationella föreställningar. Uppsatsens teoretiska ramverk har varit Michael Billigs diskursteori banal nationalism med understöd av Marianne Winther Jørgensens och Louise Phillips begreppsmetaforer för nationella diskurser. För att kunna genomföra en fördjupad analys har uppsatsen haft kompletterande forskningsfrågor om hur Sveriges spelare och tränare samt hur Sveriges motståndarspelare och motståndartränare framställs i materialet. Empirin har bestått utav 157 publiceringar inklusive tidningarnas omslag fördelat över 26 utgåvor av Aftonbladet (9), Expressen (9) samt Dagens Nyheter (8). Analysen visar att banal nationalism i hög utsträckning, på ett till synes omedvetet sätt, varit del i utgåvornas publiceringar kring världsmästerskapen. De uttryck för banal nationalism som förekommer kan ses som försök till att skapa engagemang och intresse hos läsare, men dessa språkliga val bidrar likväl till att producera och reproducera en närmast självklar nationell gemenskap. Därtill är skildringar av Sveriges spelare och tränare likartad mellan tidningar och utgåvor, samt står i kontrast till skildringar av motståndare. De förstnämnda ges egenskaper såsom ödmjuka och lojala, kloka och beslutsamma. Motståndare porträtteras inte sällan som irrationella och oberäkneliga. Styrdokument och historiedidaktisk forskning föreskriver att en elevcentrerad undervisning bör bedrivas, vilket ställer krav på historielärare att vara förtrogen med begrepp som nationalism. Uppsatsen visar att nationella föreställningar på ett oreflekterat sätt kan produceras och reproduceras i till synes vardagliga sammanhang. Resultatet kan således anses bidra med ett angeläget perspektiv för blivande historielärare att reflektera över. / The purpose of this essay has been to study expressions of banal nationalism in Swedish media during the World Cup in the United States 1994. It is meant to expand the knowledge of nationalism in day-to-day life, and how nationalistic ideas might be reproduced and reinforced. The theoretic framework of this essay relies on Michael Billigs discourse theory of banal nationalism, supplemented by Marianne Winther Jørgensens and Louise Phillips theories on metaphors in relation to national discourse. The investigated material consists of 157 different kinds of publications including first pages spread over 26 issues of Aftonbladet (9), Expressen (9) and Dagens Nyheter (8). The analysis shows that banal nationalism is prominent in the issue’s printed materials during the World Cup. The portrayals of Swedish’s players and coach are similar between newspapers and issues and stand in stark contrast to portrayals of the opponents. First mentioned are characterized as humble, loyal, wise and determined. Opponents are often characterized as unpredictable and inconstant. These expressions can be seen as attempts to create engagement and involvement, but nevertheless they´re also a part of producing and reproducing an almost self-explanatory national community. Ruling school documents and history didactic research shows that student-centered learning is preferrable, which demands a history teacher who is confidant with terms like nationalism. This essay shows that national conceptions can be produced and reproduced in ordinary life situations, in a seemingly unreflected way. The results can therefore be considered a meaningful perspective for soon-to-be history teachers to reflect upon.

This document is submitted in partial fulfilment for the degree: Masters of Urban Design, Faculty of Engineering and the Built Environment at the University of the Witwatersrand, Johannesburg, 2016 / Six years after the 2010 FIFA World Cup was hosted by South Africa many researchers are still contemplating the so-called positive spin-offs that was propagated (Bond & Cottle, 2012: 1) leading up to this mega-event. Massive capital over-spending, increased public debt and severe under utilisation of these newly constructed iconic stadia and surrounding infrastructure are reported which is representative of the sobering realisation that mega-events, contrary to popular belief, may not be the ‘begin all, end all’ catalyst for urban development – a critique that has been noted in many countries of the north (Haferburg, 2011: 334). Now that the sound of cheering crowds have faded along with visual images honouring the mega-event (Young, 2015), we are faced with the stark realisation that cities need to maintain these expensive facilities and actively seek to attract large events to ensure a relatively stable stream of much required revenue. Santos (2014) questions the amount of rationality applied when such investment decisions are made and points to the generally accepted and portrayed idea that these new iconic stadia will somehow translate into other socio-economic benefits, but argues that due to the rather inflexible use of these facilities, it is very seldom that positive spin-offs are actually realisable. Therefore public investment and expenditure decisions by government have a more significant impact on the inhabitants of an area as they themselves suffer the burden of budgetary deficits, severely increased public debt (Hoiris, 2012), and most importantly, the spatial and resulting socio-economic consequences of ill-advised development. This mammoth of a task (of maintaining facilities) is even further complicated by various degrees of local detachment, socially and functionally, and therefore interventions will need to seek alternative ways to facilitate a sort of ‘re-integration’ into the existing urban fabric by a process of land use redefinition and spatial reconfiguration. Such an issue and approach is no different to the Peter Makoba Stadium in Polokwane and therefore this research will utilise the site as a case study in an attempt to discover whether and how urban design can re-integrate such facilities into cities by developing a new image, use and meaning in order for it to more appropriately fit into the local context. The study firstly explored how and why mega-events has been utilised for urban development globally and what the collective experiences have been. A precedent study was then conducted to determine how other cities have dealt with these challenges and to what extent it has been deemed successful. A process of design approach formulation and interpretation was undertaken that ultimately influenced and informed the proposed urban design interventions for the Peter Makoba Sports Precinct. The proposed urban design interventions is however further aligned to the City of Polokwane’s long term development vision and therefore gives spatial expression to forward planning policies in a more coherent and systematic manner. Finally conclusions are drawn from the study that can serve as a guideline for the future design and development of such facilities. This study therefore explores how a new social and economic meaning can be created and attached to and around the stadium and move towards newer, desirable forms of urbanity that can in return feed back into the city itself. / MT2017

Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. The socially responsible reputation of a firm may be significantly strengthened by incorporating CSR and CRM efforts. Audiences have shown to have a more positive opinion of these initiatives when they are implemented in the sports industry, often differentiating them from direct corporate marketing due to their perceived authenticity and compassion. Hummel's decision to tone down the Danish national team's kit for The 2022 FIFA World Cup in Qatar serves as a compelling example of cause-related marketing within the football industry.   Purpose: The development of an in-depth understanding of how online communities perceive the cause-related campaign executed by Hummel at The 2022 FIFA World Cup in Qatar. Method: Qualitative Research; Interpretivism; Methodology – Exploratory Case Study; Inductive Approach; Data Collection – Systematic; Sampling – Deliberate/Nonprobability Sampling; Data Analysis – Content Analysis (creation of tree-diagrams based on quotes, generic categories and main categories)  Conclusion: The authors have undertaken a comprehensive analysis of the findings derived from content analysis, establishing meaningful connections between these findings and relevant theories regarding cause-related marketing (CRM) and corporate social responsibility (CSR). As a result, this study makes a contribution to the scholarly understanding of the potential responses exhibited by online communities towards cause-related marketing campaigns. The findings of this study shed light on the diverse range of reactions that can be anticipated when a company chooses to engage in such sponsorship endeavors.

The employment effect of hosting the FIFA world cup has been researched multiple times with city, municipality, or state data using a variety of methods. Arguably, the Difference-In-Difference (DID) method, first used by Hotchkiss et al. (2003) then refined by countless others, is the most common method for measuring both short-term and long-term employment effects of mega sporting events (Hagn & Maennig, 2008). This event study applies a static and a dynamic two-way fixed effects difference-in-difference model (TWFEDD) to national employment data for 24 nations throughout 42 years between 1979 and 2021. The World Cup hosts included in the study are Mexico 1986, Italy 1990, USA 1994, France 1998, Korea & Japan 2002, Germany 2006, and Russia 2018. The two TWFEDD models fail to reject the hypothesis that there is no causal employment effect when hosting a World Cup.

This study’s aim and purpose was to analyze how the Swedish tabloid Sportbladet portrayed the Swedish women’s and men's national teams in soccer under two different championships, 2023 FIFA Women’s World Cup and UEFA Euro 2020. A thematic content analysis was used as the method to analyze 65 different articles from Sportbladet. 22 articles from 2023 FIFA Women’s World Cup and 43 articles from UEFA Euro 2020. The research questions for this study were:Q1: How is the Swedish women's national soccer team portrayed during the 2023 Women's World Cup by Sportbladet? Q2: How is the Swedish men's national soccer team portrayed during UEFA 2020 by Sportbladet?Q3: What differences can be seen in how the two national teams are portrayed? The findings of the study were similar to prior studies in the field of sports and gender. The result of this study reveals that there still is more reporting about male soccer but a new finding our study made was that it is starting to equal out. A large number of the articles about the women’s national team were about performance-irrelevant aspects, such as relationships on and off the field. There were also articles of how players took a stand on different social issues such as equality. The Swedish men’s national team was portrayed as still having a higher value and prestige by receiving more coverage. There were also more articles about performance- relevant aspects such as preparation, success and honor. Unlike the Swedish women’s national team, the men’s team received much more criticism by Sportbladets writers. The largest difference in the portrayal of the two national teams was that the women’s national team portrayed more with more performance-irrelevant aspects while the men's national team was portrayed with their performance. The men’s national team were also portrayed more as strong individuals, while the women were portrayed largely as not being as strong and needing male guidance. A noticeable difference was also how the success was illustrated, the Swedish women's national team were praised a lot as a group while the male players were praised for their individual performances. A contribution from this study was that the only articles about sexism, such as looks and clothing, were directed towards the men, which goes against what previous studies have found.

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Thesis (MA)--Stellenbosch University, 2012. / Includes bibliography / ENGLISH ABSTRACT: The onset of democracy in South Africa in 1994 was accompanied by the rise in bids for, and the hosting of sports mega-events so as to accomplish national interests and goals. This was done with the purpose of rebranding the South African image to the international community through national and international campaigns that sought to highlight the country’s aspirant status as a rainbow nation and its pan-Africanist ideals. This study investigates how, as host for the 2010 FIFA World Cup™, South Africa was reported on by two international online media newspapers, The New York Times (United States of America (USA)) and the Guardian (United Kingdom (UK)). The aim is to address an understudied aspect of South Africa’s hosting of the 2010 FIFA World Cup™ by reflecting systematically on the tone and content of international media portrayals of the event, both before and during the tournament. The study has two focuses. Firstly, it considers the motives for South Africa’s bid to host the 2010 FIFA World Cup™. Secondly, it appraises the content and nature of reporting in the two overseas newspapers. The study uses a mix of secondary and primary sources, which include academic journals, books, websites, newspaper articles and government and the FIFA websites. The findings of this study suggest that the bid to host the 2010 FIFA World Cup™ was based on the country’s positive experience from hosting previous sports mega-events. Additionally, South Africa wanted to showcase its commercial maturity, its development of physical infrastructure, and the presence of human skills. The motives underpinning the bid aimed at dispelling and challenging international misconceptions of the African continent. The novelty of an African country bidding to stage and hosting a sport mega-event such as the FIFA World Cup™ resulted in the country gaining extensive international media coverage from The New York Times and the Guardian. The qualitative and quantitative content analysis from these two newspapers yielded some commonality and recurrence of words such as: “stadium”, “tickets”, ‘vuvuzela”, “crime”, and “security”. The differences between the two newspapers were minimal, supporting the liberal-pluralist theoretical claim that the media acts as an agenda setter, and in line with the Marxist theory of the ideological role of the media. Media coverage of sports mega-events is important and influential in determining the way in which the host country is branded, and future studies are necessary to address the / AFRIKAANSE OPSOMMING: Die koms van demokrasie in Suid-Afrika in 1994 het gepaard gegaan met die toename in tenders en die gasheerskap van megasportgebeure om nasionale belange en doelwitte te bereik. Die doel was die herposisionering van die Suid-Afrikaanse beeld in die internasionale gemeenskap deur middel van nasionale en internasionale veldtogte wat daarna gestreef het om die land se reënboognasiebeeld en sy pan-Afrikanistiese ideale te beklemtoon. Hierdie studie ondersoek hoe Suid-Afrika, as gasheer vir die 2010 FIFA Wêreldbeker, deur twee internasionale aanlynmediakoerante, The New York Times (Verenigde State van Amerika) en die Guardian (Verenigde Koninkryk) uitgebeeld is. Die doel is om die meer onverkende aspekte van Suid-Afrika se gasheerskap onder oë te neem, en voorts om sistematiese peiling te doen van die toon en inhoud van internasionale media-uitbeeldings van die sport gebeurtenis. Die studie het twee fokuspunte. Eerstens word ondersoek ingestel na die motiewe van Suid-Afrika se bod om die 2010 FIFA Wêreldbeker aan te bied. Tweedens beoordeel dit die inhoud en aard van verslaggewing in die twee oorsese koerante. Die studie gebruik ’n mengsel van sekondêre en primêre bronne, insluitend akademiese tydskrifte, boeke, webwerwe, koerantberigte en die regering en FIFA se webwerwe. Die bevindinge van hierdie studie beklemtoon dat die motiewe van Suid-Afrika se bod om die 2010 FIFA Wêreldbeker aan te bied, gegrond was op die bewese positiewe prestasierekord wat die land as gasheer in vorige megasportgebeure opgebou het. Voorts wou Suid-Afrika sy kommersiële volwassenheid, die ontwikkeling van fisiese infrastruktuur, en die teenwoordigheid van mensvaardighede ten toon te stel. Die motiewe vir die bod was ook daarop gemik om internasionale wanopvattings oor die Afrika-vasteland uit te daag en uit die weg te ruim. Die ongekendheid van die aanbied van ’n megasportgebeurtenis soos die FIFA Wêreldbeker deur ’n Afrikaland, het daartoe gelei dat die land uitgebreide internasionale mediadekking in The New York Times en die Guardian geniet het. Die kwalitatiewe en kwantitatiewe inhoudontleding het getoon dat daar ’n mate van gemeenskaplikheid en herhaling van woorde was, soos: “stadium”, “tickets”, “vuvuzela”, “crime” en “security”. Die verskille tussen die twee koerante was minimaal en ondersteun liberaal-pluralistiese teorie wat die media as ’n agenda steller uitwys. Dit ondersteun ook Marxistiese teorie oor die ideologiese rol van die media. Mediadekking van megasportgebeure is belangrik en invloedryk in die bepaling van die manier waarop die gasheerland as handelsmerk voorgestel word, en toekomstige studies is nodig om die onderbestudeerde aspekte van die 2010 FIFA Wêreldbeker ™ te ontleed. Dit sluit onder andere in, ontleding van die langtermyn ekonomiese, politieke en maatskaplike nalatenskappe van so ’n gebeurtenis.

Thesis (MA)--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: This study attempts to determine if South Africa was actively attempting to boost its soft power or symbolic power during the country’s bid to host the Fifa 2010 World Cup. Preceding works dealing with mega-events identified a number of potential benefits to the hosting nation. Some of these benefits include opportunities for development (sport and socio-economic), nation building, urban regeneration, and marketing. Previous works have focused a great deal on economic and nation building aspects of mega-events. The marketing possibility for a host to develop as a tourist destination has also enjoyed some focus. There also exists a large amount of literature dealing with power – its nature, resources and types. There is for instance structural and relational power while, in the traditional sense, wealth and military might may be seen as power resources. However, the importance and maintenance of soft power – or symbolic or co-optive power, as defined in this study – has been greatly overshadowed by the traditional ideas of power and as a result, neglected by International Relations scholars. This study links the marketing potential of mega-events with the deployment of soft power. The case study specifically deals with South Africa’s World Cup bid as a marketing forum for enhancing the country’s soft power. For such an analysis it is necessary to investigate South Africa’s diplomatic status, global position, relationship with the North and South, and power resources. The importance of soft power being essential to South Africa’s specific situation, global position and future, is also investigated. Using the bid for the 2010 World Cup, this study concludes that South Africa was indeed projecting specifically chosen images of the country with the intention of enhancing the country’s soft power. It is furthermore argued that these images are both a reflection and in support of South Africa’s foreign policy and emerging middle power position. / AFRIKAANSE OPSOMMING: Hierdie studie poog om vas te stel of Suid Afrika doelgerig probeer het om die land se sagte mag te versterk tydens die Fifa 2010 Wêreldbekerbod. Vorige studies oor grootskaalse gebeurtenisse meen dat dit sekere potensieële voordele inhou vir die gasheer. Dit sluit in geleenthede vir ontwikkeling (sport en sosio-ekonomies), nasiebou, en stedelike herlewing en bemarking. Vorige werke het ook meerendeels gefokus op die ekonomiese en nasie-bou aspekte van grootskaalse gebeurtenisse. Die bemarkingsvoordele wat dit inhou vir die gasheer se toerismebedryf is ook gereeld vehandel. Daar bestaan ook vele geskrewe werke oor mag. Verskillende bronne van mag is ondermeer ‘n gewilde onderwerp. Daar is byvoorbeeld strukturele mag en verhoudings mag. Tradisioneel word militêre en ekonomiese vermoëns gesien as bronne van mag. Die belangrikheid van sagte mag of simboliese mag, soos dit in hierdie studie gedefinieër word, is egter tot ‘n groot mate oorskadu deur traditionele idees van mag. Daardeur het Internasionale Betrekkinge akademici dit ook tot ‘n mate afgeskeep. Hierdie studie illustreer die bemarkingspotentiaal wat grootskaalse gebeurtenisse inhou vir sagte mag. Die gevallestudie handel spesifiek oor Suid Afrika se 2010 bod as ‘n potentieële bemarkingsforum vir die bevordering van die land se sagte mag. Die analise het vereis dat Suid Afrika se diplomatieke status, globale posisie, verhouding met die Noorde en Suide, en bronne van mag behandel word. Die belangrikheid van sagte mag vir Suid Afrika se toekoms word ook aangespreek. Die gevolgtrekking is dat Suid Afrika wel gepoog het om sekere gekose beelde na die buiteland te projekteer. Die spesifieke doel met die beelde was om die land se sagte mag uit te brei. ‘n Verdere bevinding is dat die beelde gelyktydig Suid Afrika se buitelandse beleid en ontluikende middel magsposisie gereflekteer het.

Thesis (MA)--Stellenbosch University, 2011. / ENGLISH ABSTRACT: During the last decade, a significant trend could be observed with regards to the growth of the number of sport for development initiatives globally, as well as the increasing range of stakeholders involved in the sport for development field. Many international organisations and institutions began to put more emphasis on the use of sport and sport activities to initiate social change. This was further observed with the growing trends in sport for development activities within the Global South. In order to explore the impacts of the trends in sport for development, this study examined the recent sport for development trends in South Africa and in what way the 2010 FIFA World Cup has affected it. This study attempts to do this by exploring the historical underpinnings of sport for development in South Africa, as well as current trends in the field. The study further examines the sport for development initiatives that have been implemented during the 2010 FIFA World Cup, and explores their ramifications for the sport for development landscape in South Africa. With its assessment of the sport for development legacies of the 2010 FIFA World Cup, this study builds on the existing international literature by an increasing number of scholars assessing the trends in sport for development as well as evaluating the effectiveness of the field for promoting development. Moreover, due to the recent increase in developing countries in the Global South hosting sport mega-events, with a purpose to achieve social development objectives through the event (for example, South Africa and the 2010 World Cup), this study builds on literature examining a potential link between sport mega-events and sport for development. As a point of departure this study looked to provide an overview of the sport for development field, the recent debates raised among scholars as well as a theoretical framework informing the field. The study then looked towards the historical underpinnings of sport for development in South Africa, creating a framework for the analysis of the empirical study regarding the sport for development initiatives implemented during the World Cup. The main findings of this study included the rapid growth of sport for development initiatives during the World Cup period, the increase and range in public and private actors forming institutional arrangements and partnerships in sport for development initiatives and the outcomes and implications of those trends for the South African sport for development context. Through the hosting of the 2010 FIFA World Cup, it was found that the sport mega-event was ultimately used as a strategic opportunity for initiatives to achieve objectives and aims including the creation of awareness of initiatives, potentially meeting new partners and funders, and increasing participant numbers. Moreover, through the formation of institutional arrangements and partnerships, implementing organisations could potentially ensure sustainability of the initiative due to the resources made available by the range of partners involved. It must be noted however, that although the 2010 FIFA World Cup was used strategically by the sport for development initiatives implemented during that period, sport mega-events cannot be said to achieve social development objectives, especially those of sport for development, due to the many neoliberal tendencies that is found in the hosting of the event. / AFRIKAANSE OPSOMMING: Gedurende die laaste dekade was 'n kenmerkende / belangrike trant opgemerk, t.o.v. die groei van die getal globale sport vir ontwikkeling, sowel as die toename van rolspelers betrokke by die ontwikkeling van sport. Baie internasionale organiSuid-Afrikasies en inrigtings sit meer klem op die gebruik van sport en aktiwiteite om sosiale verandering uit te oefen. Die is verder opmerkend met die groeiende trant van sport-ontwikkeling in die Globale lande. Om die impak van sport-ontwikkeling te ondersoek, het hierdie studie die onlangse sportontwikkeling trant in Suid-Afrika getoets, asook die manier hoe die 2010 FIFA Wêreld-beker dit beinvloed het. Die navorsing probeer dit doen deur die historiese ondersteuning van sportontwikkeling in Suid-Afrika te ondersoek, sowel as die huidige trant. Dié navorsing ondersoek ook die sport-ontwikkeling inisiatief wat geinplimenteer was gedurende die 2010 FIFA Wêreld-beker, asook die vertakking van sport-ontwikkeling in Suid-Afrika. Met die assesering van die sport-ontwikkeling van die 2010 FIFA Wêreld-beker, gaan hierdie studie op die huidige internasionale literatuur bou by die groei van die getal narvorsers wat die trant in sport-ontwikkeling en evaluering wat die uitwerking op sport-ontwikkeling bevorder. Sodoende, met die onlangse groei van ontwikkelinde lande tussen Globale lande wat groot sport byeenkomste huisves, met die doel om sosiale ontwikkeling te bereik (bv. Suid-Afrika en die 2010 Wêreld-beker), gaan hierdie studie die Literatuur ondersoek van ‘n potensiale koppeling tussen mega-sport byeenkomste en sport-ontwikkeling opbou. Hierdie studie verskaf 'n oorsig van sport-ontwikkeling as 'n vetrek-punt om die onlangse debatte tussen leerders en die teoretiese raamwerk in die veld in te lig. Die studie kyk ook na die historiese ondersteuning vir sport-ontwikkeling in Suid-Afrika, deur ‘n raamwerk in die analise van die studie m.b.t. sport-ontwikkeling inisiatief tydens die Wêreld-beker te skep. Die hoof bevindings van hierdie studie sluit in die vinnige groei van sport-ontwikkeling inisiatief tydens die Wêreld-beker; die toename en reeks publieke en private ondersteuners wat instansie rëelings vorm en verhoudings in sport-ontwikkeling en die uitkoms en implikasies in die Suid-Afrika konteks. Deur die 2010 FIFA Wêreld-beker te huisves, het hierdie mega-sport gebeurtenis eintlik 'n strategiese geleentheid om doele te bereik, insluitend die bewustheid van inisiatief, die ontmoeting van nuwe genote en skenkers, asook die groei in deelname. Verder, deur die formasie van instansie rëelings en verhoudings, implementerende organisasies kan potensiale Suid-Afrikasies kan potensiale steun verseker, a.g.v. die bronne beskikbaar gemaak deur die betrokke vennote. Kennis moet geneem word dat al was die 2010 FIFA Wêreld-beker strateties gebruik om sport-ontwikkeling te implementeer tydens hierdie periode, groot sport byeenkomste kan nie verantwoordelik gehou word vir sosiale ontwikkeling doelwitte, veral vir sport-ontwikkeling, a.g.v. die neo-liberale tendens wat by die huisvesting van hierdie geleenthede gevind word.

Cette étude a eu l’objectif d’analyser et d’identifier les différentes visions de la revitalisation du Parc Municipal Américo Renné Giannetti, à Belo Horizonte (Brésil), dans le contexte de transformations spatiales de la ville pour la Coupe du monde arrivée en 2014. Pour le développement de cette recherche, on a utilisé des démarches distinctes. La première a consisté à faire un abordage sur les projets de restructurations urbaines pour les évènements internationaux qui en transformant certains espaces (comme les parcs urbains et certaines aires historiques) tentent à dynamiser l’entrepreneuriat urbain en transformant ces espaces, les villes et les pays hôtes en « produits » consommés par un public très spécifique. Les autres étapes ont consisté à démontrer le rôle social du Parc Municipal ainsi qu’à présenter les observations de terrain et les entrevues avec les différents acteurs engagés dans la revitalisation du parc central de Belo Horizonte. L’analyse des différentes visions du projet nous a conduits à conclure que la revitalisation du parc pour la Coupe du monde a eu des enjeux politiques, touristiques, en répondant aussi les intérêts du secteur privé. Dans ce contexte les répercutions sociales sont inévitables vu qu’en répondant le besoin de certains citoyens, la transformation de l’espace entraine des exclusions et réaffirme la ségrégation dans le milieu. / Mega sporting events have become an important global phenomenon. Host countries and cities use these events to promote an image of global development. Such events often lead to major urban renewal projects. The nature of the impact of such development project on local populations remains unclear. In light of these processes, this study had the objective of identifying and analyzing differing local perspectives on the revitalization of the Américo Renné Giannetti Municipal Park in Belo Horizonte (Brazil), within the context of spatial transformations of the city for the 2014 World Cup. We begin by situating this research within the literature that examines urban redevelopment in relationship to mega events. This literature suggests that, through the practices of urban entrepreneurialism, certain urban areas, such as parks and historical districts are transformed into "products" to be consumed by a very specific audience. In order to understand whether a similar type of process is under way in Belo Horizonte, we conducted a study of the history and contemporary transformation of the Municipal Park. Based on field observations, interviews with people who frequent the park, as well as interviews with individuals involved in the park management, we examine the social role that the park plays in Belo Horizonte. The analysis of different visions of the project leads us to conclude that the revitalization of the park for the World Cup responds to the interests of the private sector, particularly tourism. In this context, the social impact for the local population is inevitable. While the redevelopment of the park responds to the need of certain citizens, the alteration of the space leads to exclusions and reaffirms segregation in urban areas.