Diploma thesis "Football World Cup on the screens of Czechoslovak television : progress of live broadcasting matches from England 1966 to Italy 1990" deals with television interpretation of World Cup broadcasting by Czechoslovak television. There is also mentioned progress of Sport department of Czechoslovak television since the beginning. Author has illustrated participation of audiovisual media from the first World cup in 1930. He brings schedule of broadcasting of Czechoslovak television from each World Cup in the main period under consideration from 1966 to 1990. He takes notice of work of football commentators and also of structure of broadcasting. There is used historical analysis to observe the progress of number commentators and other television workers who were on World Cup, number of live broadcasting matches or recording matches. There is also some comparison with foreign televisions.

Qatar wants to use the 2022 FIFA World Cup as a soft power mean. They want to remove stains on their reputation via sportswashing. However, there is reason to believe that this effect might not occur in the case of Qatar, or in other words; that the tournament has a soft disempowerment effect on the state of Qatar. By doing a discourse analysis this study exams if the soft power efforts of Qatar have been successful, primarily in the Swedish context by examining how the Swedish media and Swedish FA articulates about Qatar, but also in the context of FIFA. The study also examens whether the articulations can be labeled as cases of Orientalism. The results show that in the Swedish context, both an orientalist and soft disempowerment-discourse are showing, and in the case of FIFA an orientalist discourse and a discourse which suggest that the tournament has been a good soft power resource in the eyes of FIFA occurs.

Cette étude porte sur l’analyse des impacts sociaux de la Coupe du monde de football FIFA 2014 au Brésil, pays émergent, spécifiquement dans quatre villes d’accueil : Manaus, Recife, Rio de Janeiro et Belo Horizonte. La démarche, s’appuyant sur les principes de la recherche qualitative, cherche à comprendre les processus de décision des organisateurs de l’événement – tant au niveau national que local – et la mise en place des politiques publiques liées aux groupes sociaux défavorisés du pays. Il s’agit d’analyser à la fois l’importance donnée par les responsables aux questions socio-économiques et le rôle joué par les habitants dans l’accueil de l’événement.Le corpus rassemble 63 entretiens [50 acteurs interviewés], 48 séquences d’observation, 87 photographies et des documents publiés [dossiers officiels, articles de journaux, sites officiels, rapports administratifs]. La recherche de terrain a été réalisée entre les années 2013 et 2015 de sorte à observer la préparation de l’événement et les impacts à moyen terme.En analysant les politiques publiques adoptées, la recherche a montré un manque de dialogue entre les organisateurs et la population locale, notamment les groupes sociaux défavorisés, en ce qui concerne les processus de décision et les héritages réels à court et à moyen termes. En général, les responsables ont mis en valeur les aspects tangibles – travaux urbains et nouvelles arènes – au détriment des changements socio-sportifs majeurs. En revanche, les habitants locaux ont joué un rôle crucial dans la réussite de la Coupe du monde au travers de leur accueil des visiteurs et de leur manière singulière de fêter le football. En outre, compte tenu des manifestations survenues en 2013 et 2014, un nouveau mouvement d’opposition aux grands événements sportifs a vu le jour mettant à l’épreuve les aspects économiques soulignés par les institutions organisatrices. / This research focuses on the analysis of social impacts related to the 2014 FIFA World Cup in Brazil, an emerging country, specifically in four host cities : Manaus, Recife, Rio de Janeiro and Belo Horizonte. This approach, based on the principles of qualitative research, seeks to understand the decision process of event organizers – on local and international levels – and the implementation of public policies targeting disadvantaged social groups in the country. This research aims to analyze both the level of consideration given to social issues by the event’s organizing committee; as well as the role played by the host cities’ residents in the reception of visitors.The corpus brings together 63 interviews [50 actors interviewed], 48 observation grids, 87 photographs and published documents [official records, newspapers articles, official websites, business reports]. Field research was carried out between 2013 and 2015 in order to observe the preparation of the event and the medium-term impacts.By analysing public policies, the research showed a lack of dialogue between the organizers and the local population, especially the deprived social groups, regarding the decision process and the real legacies in the short and medium terms. In general, officials have highlighted the tangibles aspects – urban projects and new arenas – at the expense of major social and sporting changes. Conversely, local residents have played a crucial role in the success of the 2014 World Cup through their visitor reception and unique way of celebrating football. Furthermore, given the events that occurred in 2013 and 2014, a new opposition movement against mega sport events was established - challenging the economic aspects highlighted by the organizing institutions.

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The present exploratory study, framed in agenda-setting theory, analyzes the way European and US newspapers frame racism and ethnocentrism issues, on the background of the 2006 FIFA World Cup. By combining quantitative and qualitative methods, 2 research hypotheses and 9 research questions were explored. The results showed the distribution of articles that used a positive frame and the ones that used a negative frame was relatively equal across geographical regions. The US media have shown as the most ethnocentric nationality the Spanish, while the European media, the Scottish. There is an agreement across different geographical regions that the French and the German have the most tolerant or anti-discriminatory actions or attitudes. The most prominent theme to describe nationalities’ tolerant attitudes was the power of football to unify peoples and to enhance global understanding. Both the American and the European media described the Argentinean team mostly in terms of athletic skill.

The purpose of this study is to examine how FIFA and Amnesty portray the football World Cup in Qatar 2022 differently on their respective Twitter accounts. For context, the topic regarding Qatar being granted to host the World Cup has been a heated discussion ever since its inception in 2010 when FIFA officially announced it for the first time. Common arguments against the decision were usually about Qatar not having any prior record of a “football culture” as well as there being accusations of them buying their way into becoming a host nation. Qatar later also came under fire after sources showed evidence that the country imposed “slave-like” conditions on migrant workers building their cities and football arenas, with reports estimating 6,500 migrant worker deaths in the country since 2010. Knowing this information surrounding the World Cup 2022, this study aims to quantitatively analyse the differences in content and framings published on Twitter by FIFA, the organization running the event, and Amnesty, a non-governmental organization focused on human rights. Framing theory and agenda-setting theory were used as tools to examine 150 tweets under the time period spanning from December 2, 2010 to November 20, 2022. The findings of the analysis show dominatingly negative tweets from Amnesty regarding the World Cup, whereas FIFA have remained neutral but mostly positive. The results of the analysis also show signs of sportswashing being a contributing factor in the different framings of the World Cup between the accounts.

The 2022 FIFA World Cup for men's football has received massive criticism since it was announced in December 2010 that Qatar would host it. With a significant history of human rights violations, many were shocked that Qatar was elected. Non-governmental organizations (NGOs) and media reported on the ongoing abuses in the country and warned about the consequences of Qatar hosting the World Cup. Therefore, this thesis will examine these consequences and how preparations for the World Cup affect human rights in Qatar – specifically migrant workers' rights. The focus will be on Qatar, companies working with the World Cup, and Fédération Internationale de Football Association (FIFA), addressing and analyzing their responsibilities and obligations. The thesis is a descriptive analysis discussing how migrant workers' rights were violated and neglected. It is also a normative analysis that will analyze what should and could have been done to prevent it. Both Qatar's legal system and the regulation of international standards for human rights and business will be analyzed in the text. This thesis will shed light on the football world and its relation to human rights, as well as who bears the primary responsibility to ensure human rights in the preparation and execution of the World Cup. It will discuss how football and human rights affect each other, aiming to show that football organizations influence societies and social structures. Football is not only a sport but a tool that can either improve or worsen people's availability to human rights. This thesis is based on two different theories: A Marxist perspective on conflict theory and Corporate Social responsibility theory. To answer the research questions through these theories, this thesis has used a qualitative data analysis method to analyze different reports and documents from NGOs, Qatar, FIFA, and the United Nations. The thesis concludes with a summary highlighting FIFA as the prime duty bearer during the preparation and delivery of the World Cup, as well as acknowledging that Qatar, FIFA, and companies' lack of improvement and monitoring contributes to the enforcement of modern slavery/forced labor.

Both Qatar and FIFA have been heavily criticised for the bribes and corruption resulting in Qatar obtaining the FIFA World Cup 2022. Over 6500 migrant workers in Qatar are said to have lost their lives during the construction of new arenas, and the media is an essential part for this being acknowledged. This essay examines and identifies the discourses that are dominating the articles written in the awakening of FIFAs World Cup in Qatar 2022. This will be done through studying the portrayal of Qatar in Dagens Nyheter, the Guardian and Gulf Times. The articles are studied through a narrative analysis method with support from agenda setting, framing and gatekeeping theories. The results show that western media portrays Qatar as unworthy of the world cup, while Qatari media ensures that the country will create the greatest world cup in history. The results suggest that Qatar is guilty of sportswashing through their government-controlled media.

As Brazil develops into the first South American world power many changes in its society, economy and political system are necessary for a successful transformation. Nevertheless this is no easy task as the country battles corruption, vast inequality and a severe problem with freedom of information within the media. For decades the Brazilian mainstream media has been controlled by elite political forces together with elite families influencing and controlling many factors that are responsible for social, economic and political development. As new developments and implementations in the last fifteen years have been ongoing within Brazil, such as welfare programs, social reforms, hosting of international sporting events and the emergence and popularity of social networking technology, millions within the Brazilian Nation have been able to ascend out of poverty and into a new era of diversity of information, political participation and greater awareness of the problems within their own society. The time has finally come of when the Brazilian people have the ability to react and mobilize against the forces and factors that for decades have perpetuated several unfavorable conditions within Brazil.

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