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The Global ETD Search service is a free service for researchers
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Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 191 to 197 of 197 (0.035 seconds)| 191 |
Identifikace značky velkých sportovních událostí / Large sporting events' brand identificationPetráčková, Jana January 2012 (has links)
Title: Large sporting events' brand identification Objectives: The main objective of this work is to identify the brand personality of Summer Olympic Games and FIFA World Cup by means of marketing research. Methods: In connection with the primary data collection a method of written and electronic questioning was used. The brand personality identification of the above mentioned brands was performed based on the brand personality measurement method according to Geuens, Weijters and De Wulf (2009). For the obtained data interpretation their statistical analysis was performed. Results: Based on the research results, the brand personality of Summer Olympic Games can be described by the dimensions Responsibility, Activity and Simplicity and by characteristics stable, responsible, active, dynamic and simple. The brand personality of FIFA World Cup can be described only by the dimension Activity and by characteristics active, dynamic and innovative. Keywords: Sports brand, brand personality, brand personality measurement, brand image, brand identity, Summer Olympic Games, FIFA World Cup.
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Den mörka sidan av ett vackert spel : En diskursanalys av Aftonbladets, Washington Times och Gulf Times medierapportering om Qatars arrangörskap av fotbolls-VM 2022 / The dark side of a beautiful game : A discourse analysis of Aftonblandet's, Washington Times and Gulf Times media reports about Qatar's hosting of the 2022 World CupSegerdahl, Adam, Elofsson, Filip January 2022 (has links)
The world of football has changed dramatically in recent years. At present the game has developed into something more than just a ball and a pitch, and the political aspects of football can not be underestimated. In terms of audience football is the biggest sport in the world, and the attention that the huge tournaments bring has become of major interest for authoritarian forces. During 2022 the world cup of football will be hosted by Qatar, and the controversies surrounding the tournament are many and have certainly caught the eye of the media. The aim of this study is to examine how Qatar as organizer of the world cup is portrayed in Swedish, American and Qatari news media based on the reporting on working conditions prior to the tournament. By implementing a discourse analysis inspired by Chantal Mouffe and Ernesto Laclau’s discourse theory we have analyzed how the arrangement is portrayed by examining choice of words, subjects, meaning and context in the chosen material. The content to be analyzed consists of articles from Aftonbladet, Washington Times and Gulf Times that have been selected by using a given time period and specific keywords. The results show that there are big differences in how Qatar is portrayed in news media from various parts of the world. Western media tends to portray Qatar as an authoritarian state with poor human rights and transparency in the process that surrounds working conditions leading up to the world cup. On the other hand, Qatari media attempts to produce an image of a groundbreaking tournament that has led to major improvements in developing labour legislation in Qatar and will be a historical event for the Middle East. The conclusions show that Swedish and American news media bases its reporting on Western values of a democracy and how an organizer of a global event like the world cup should live up to these. The representation in the material from Aftonbladet and Washington Times indicates that Qatar does not live up to these values and ideals and is therefore an inappropriate organizer of the tournament. Qatari media respond to this criticism by defending their position as organizer of the world cup by highlighting the improvements that have been made due to the tournament and by trying to clarify that the information about horrible working conditions in the country is incorrect.
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"Mer ett fylleslag än ett landslag med Coca-Cola i flaskorna" : En kritisk diskursanalys av svenska kvällstidningarnas framställning av det svenska damlandslaget i fotboll under VM 2023 / "More of a drunken mess than a National Team with Coca-Cola in the bottles" : A Critical Discourse Analysis of the Swedish Evening Newspapers' representation of the Swedish Women's National Football Team during the 2023 World CupGustafsson, Ida, Nilsson, Linn January 2023 (has links)
I denna uppsats analyseras tio stycken artiklar från kvällstidningarna Aftonbladet och Expressen, med syftet att undersöka hur svenska kvällstidningar reproducerar eller utmanar stereotyper i sin rapportering om det svenska damlandslaget under fotbolls-VM i Australien och Nya Zeeland 2023, utifrån genus- och inramningsteorin. Vi använder en kritisk diskursanalys med utgångspunkt i Norman Faircloughs tredimensionella modell. Genom att analysera textuella, diskursiva och sociala praktiker i rapporteringen avslöjar vi de underliggande maktstrukturerna som formar hur det svenska damlandslaget framställs och uppfattas i medierna under fotbolls-VM 2023. Analysen av artiklar från Aftonbladet och Expressen avslöjar tydligt att kvällstidningarna i hög grad reproducerar och förstärker stereotyper samt bevarar könsmaktsordningen. Även om artiklarna var skrivna av kvinnor, kunde vi observera tendenser till stereotypisk rapportering. Kvällstidningarnas logik bidrar till att dessa tendenser består. De återkommande stereotyperna och den underliggande genusslentrianen inom media pekar mot nödvändigheten av kulturella och sociala förändringar. Det krävs en djupare förändring för att bryta de rotade strukturerna och normer som fortsätter att forma representationen av kvinnliga idrottare i medierna. / In this thesis, ten articles from the evening newspapers Aftonbladet and Expressen are analyzed with the aim of examining how Swedish evening newspapers reproduce or challenge stereotypes in their reporting on the Swedish women's national football team during the 2023 FIFA Women's World Cup in Australia and New Zealand, based on gender and framing theory. We employ a critical discourse analysis rooted in Norman Fairclough's three-dimensional model. By analyzing textual, discursive, and social practices in the reporting, we uncover the underlying power structures that shape how the Swedish women's national team is portrayed and perceived in the media during the 2023 Women's World Cup. The analysis of articles from Aftonbladet and Expressen reveals clearly that the evening newspapers largely reproduce and reinforce stereotypes, preserving the gender power hierarchy. Even though the articles were written by women, tendencies toward stereotypical reporting were observed. The logic of the evening newspapers contributes to the persistence of these tendencies. The recurring stereotypes and the underlying gender bias in the media point to the necessity of cultural and social changes. A deeper transformation is required to break the entrenched structures and norms that continue to shape the representation of female athletes in the media.
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The politics of bidding and the politics of planning : a comparison of the FIFA World Cup in Germany and South AfricaKachkova, Anna 12 1900 (has links)
Thesis (MA (Political Science))--Stellenbosch University, 2008. / This study focuses on the bidding for sports mega-events, their subsequent planning,
and the politics surrounding these processes. The specific examples analysed here are
those of the FIFA Football World Cup™ in Germany in 2006, and the forthcoming
2010 World Cup to be hosted by South Africa. The events are examined against a
backdrop of increasing competition to host mega-events, spurred on by a widespread
belief in the economic benefits that result from hosting, with a frequent disregard for
the social and economic costs involved. Four central research questions are addressed
in the course of this thesis. The first is the role of corporate actors and their influence
on mega-events, the second is the question of what processes characterise both the
bidding and planning stages of an event, including the main actors, agendas and
discourses involved in both of these stages. Thirdly, the significance of hosting the
World Cup in both the German and South African case is examined, and fourthly, the
long-term implications of South Africa’s hosting of the 2010 World Cup, both for the
country itself and for developing nations more broadly, is considered. The research
methodology used for this thesis is predominately qualitative, and utilises mostly
secondary sources, including books, academic articles, press articles, and information
off the official websites of the football organisations involved. The main findings of
this thesis are that while both countries in question had seemingly compelling reasons
for hosting the World Cup, and while benefits can stem from the event, the longevity
of such benefits is questionable, and the costs involved can be especially heavy in a
developing context such as that of South Africa. Furthermore, those that stand to
benefit the most from the events include transnational corporate actors, with the
implication that significant financial gains never reach the host economy.
Nevertheless, an ever-increasing willingness on the part of numerous nations to host
mega-events means that the German and South African cases can provide lessons for
future hosts, and South Africa’s World Cup has particular significance as a test case
for mega-events hosted by developing nations. Finally, this thesis stresses the need for
further research in this field. It also aims to break some new ground by examining the
commonalities and contrasts to be found in the bidding and planning processes of a
mega-event as carried out by a developed and a developing nation.
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Green zone nation : the securitisation and militarisation of the 2010 FIFA World Cup, South AfricaMcMichael, Christopher Bryden 22 April 2013 (has links)
This thesis explores the relationship between the safety and security measures for the 2010 FIFA World Cup and the militarisation of urban space and policing in post-apartheid South Africa. In particular, it focuses upon how the South African state and FIFA, the owners of the World Cup franchise, worked to present the World Cup as an event which required exceptional levels of security – resulting in a historically unprecedented joint police and military operation across host cities. However, in contrast with previous research on these security measures, this thesis aims to interrogate the political and commercial forces which constructed security and positions them against a backdrop of intensified state violence and social exclusion in South Africa. Concurrently, the South African case was indicative of an international militarisation of major events, with policing operations comparable to national states of emergency. This is representative of the ‘new military urbanism’ in which everyday urban life is rendered as a site of ubiquitous risk, leading to the increased diffusion of military tactics and doctrines in policing and policy. While the interpenetration between urbanism and militarism has often been studied against the context of the ‘war on terror’, in the case of South Africa this has primarily been accelerated by a pervasive social fear of violent crime, which has resulted in the securitisation of cities, the remilitarisation of policing and the intensification of a historical legacy of socio-spatial inequalities. The South African government aimed to use the World Cup to ‘rebrand’ the country’s violent international image, while promising that security measures would leave a legacy of safer cities for ordinary South Africans. The concept of legacies was also responsive to the commercial imperatives of FIFA and a range of other security actors, including foreign governments and the private security industry. However these policing measures were primarily cosmetic and designed to allay the fears of foreign tourists and the national middle class. In practice security measures pivoted around the enforcement of social control and urban marginalisation while serving as a training ground for an increasingly repressive state security apparatus. Security was as much a matter of fortifying islands of privilege and aiding a project of financial extraction as protecting the public from harm. / Microsoft� Office Word 2007 / Adobe Acrobat 9.53 Paper Capture Plug-in
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The Ugly Side of the Beautiful Game - Hooliganism in French FootballAmado, Carlos Josue 11 November 2008 (has links) (PDF)
Football violence was a rare phenomenon in France until the nineteen eighties. Harsh economic times coupled with the challenges of unemployment brought a different type of fanatic to football stadia. To vent their frustration about the economic difficulties of their time, some fans found an easy scapegoat: the increasing number of African immigrants in France. These fans, known as hooligans, have become organized and can be found supporting most major French football clubs, disrupting what once was a relatively tranquil national pastime. This thesis traces their development in France, looks at what they borrowed from Italian and English fan groups, and suggests how their organization is now uniquely French.
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Analys av värdnationers aktiemarknadsreaktioner i samband med tillkännagivandet av mega-sportevenemang : En kvantitativ studie om tillkännagivandet av mega-sportevenemang med syfte att beskriva och analysera potentiella reaktionen på värdnationens aktiemarknadJonsson, Rasmus, Törnblom Ehrnst, Emil January 2024 (has links)
This study investigates the impact of mega-sporting event announcements on the host country's stock market. The analysis includes 34 events between 2000 and 2024, including the Olympic Games (Summer and Winter), the FIFA World Cup, and the UEFA European Championship. Employing a deductive approach grounded in existing theory and research, the study formulates hypotheses and utilizes an event study methodology to examine whether the announcements trigger abnormal returns in the host nation's stock market. T-tests are used to assess the statistical significance of the findings. The results provide limited evidence of market reactions to the announcements, with any potential effects occurring primarily before the official announcement, suggesting the possibility of information leakage or insider trading. No significant effects were found on the announcement day itself or on subsequent days. Furthermore, no statistically significant differences were found based on the economic size of the host nation or the type of event. However, the study did observe that FIFA World Cup announcements tend to generate slightly more volatile market reactions compared to the other events.
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