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Cette thèse traite de l’étude du changement d’attitude dans un contexte de dissonance cognitive (Festinger, 1957), et plus précisément dans le cadre du paradigme de l’essai contre-attitudinal (Brehm & Cohen, 1962). L’objectif de ce travail est triple. Premièrement, nous opérons une remise en question de l’induction de choix des paradigmes de dissonance, en utilisant, au sein de nos expérimentations, la perception de choix des participants comme variable continue permettant de prédire le changement d’attitude. Notre second objectif est de mobiliser, dans le cadre de la dissonance, des variables issues du modèle des probabilités d’élaboration (Petty & Cacioppo, 1986) liées au changement d’attitude. Ces variables permettent notamment de recueillir les pensées positives et négatives (i.e., l’élaboration) que les participants produisent vis-à-vis d’un argumentaire. Nous émettons ainsi l’hypothèse que la rédaction d’un essai contre attitudinal sous perception élevée de choix entraînera conjointement de l’élaboration et du changement d’attitude chez les participants. Le dernier objectif de cette thèse est de tester l’impact de variables, autres que le choix perçu, permettant d’augmenter l’élaboration des participants. Nous nous sommes ainsi intéressés à la résistance de l’attitude initiale, ainsi qu’au délai de réflexion, afin d’étudier leurs effets sur le changement d’attitude. / This thesis covers the study of attitude change in the area of cognitive dissonance (Festinger, 1957), and more precisely in the context of the counter-attitudinal advocacy paradigm (Brehm & Cohen, 1962). The aim of this work is triple. First, we challenge the induction of choice adopted within dissonance paradigms using, in our studies, perception of choice as a discrete variable suitable to predict attitude change. Our second goal is to borrow - for a use into dissonance paradigms - variables implied in attitude change within the elaboration likelihood model (Petty & Cacioppo, 1986) than can be used in order to gather the positive and negative thoughts (i.e., elaboration) that participants can produce regarding to an advocacy. We thus hypothesize that a counter-attitudinal advocacy will, under high perceived-choice, lead participants to produce elaboration and attitude change. Our last goal is to assess the impact of other variables than perceived choice that can have an impact on participants’ elaboration. Therefore, we took interest in attitude resistance and reflection delays in order to observe their effect on attitude change.

Consumer loyalty is generally considered the ultimate goal of relationship marketing. Although accepted definitions of loyalty include both behavioral and attitudinal aspects, the fact is that little is known about the components of behavioral and attitudinal loyalty and their relationship. In addition, hedonic and utilitarian attitudes are important antecedents of consumer behavior that can be manifested in behavioral loyalty. However, little is known about the relationship between hedonic and utilitarian attitudes and different loyalty components. To investigate the above mentioned theoretical gaps, this study identifies and tests several components of attitudinal and behavioral loyalty in a comprehensive model. This model investigates the effect of various hedonic and utilitarian attitudes, and trust, on each attitudinal and behavioral loyalty component. Moreover, it looks at the relationship of each attitudinal loyalty component to each behavioral loyalty component. In the proposed model, attitudinal loyalty components are (1) relationship satisfaction, (2) continuance commitment, (3) affective commitment, and (4) identification, and the behavioral loyalty components are (1) repurchase intention, (2) word-of-mouth (WOM), and (3) cooperation. The survey approach was implemented to collect data in a pretest (80 participants), a pilot study (177 participants), and a main study (1028 participants). Results of the analyses, using Structural Equation Modeling (SEM), confirmed that consumer’s hedonic and utilitarian attitudes affect behavioral loyalty directly, and indirectly through the mediation by trust and attitudinal loyalty components. / February 2016

Extending prior research related to attitude development and intra-attitudinal consistency, the current study aims to evaluate various factors that predict attitudes toward public education and understand how they impact the direction and consistency of participants’ attitudes. In an effort to develop our knowledge of the factors that predict these attitudes among members of differing populations, the researcher will administer surveys that assess the three components of participants’ attitudes as well as the factors that predict them to public school teachers and parents of students in the United States (US) and in France. It is predicted that considerations like social identity and the structure of the two education systems will affect participants’ attitudes differently depending on their role (teacher or student) and location (France or US), while other aspects, such as the status of the profession of the teacher and the public perceptions of public education, will impact all participants’ attitudes similarly. This research will allow for an understanding of both the direction and consistency of attitudes toward public education, hypothesizing consistent attitudes among parents and inconsistent attitudes among teachers, based on the number and types of factors each set of the population considers when formulating their attitudes.

In 2006 an historic era of the Supreme Court came to a close with the retirement of its first female justice, Sandra Day O'Connor. This paper attempts to expand judicial behavior scholarship by examining O'Connor's policy preferences for possible ideological change during her twenty-five year tenure on the Court. Average liberalism scores for her overall and civil rights/civil liberties issue area votes show an increase in liberalism over time. The researcher employs time series cross section analysis with panel corrected standard errors to determine factors responsible for this increase. Issue change, interagreement with the other justices, changes in Court membership, ideological mood of the country, and political polarization account for the lion's share of the increase. Contrary to the prevailing attitudinal model, change of preference does occur; however, the issue of separating true preference change from other salient influences in a statistical model remains unresolved.

The changing nature of organisation life becomes more and more intense as organisations are constantly striving to adjust to serve the needs of an ever-changing environment. At the same time, the importance of keeping employees engaged is essential to organisations. The aim of this thesis was to contribute with a deeper understanding of employee engagement during an organisational change process. A deeper insight of how individuals perceive a changing work environment on an emotional level will help managers to go through the process while they are ensuring engagement of their employees. Our fundamental research questions were: How do employees describe their own state of engagement during an organisational change process? Which factors are important, according to employees, in order for them to stay engaged during the process? The existing literature is reviewed with special attention to state engagement, including job satisfaction, job involvement, organisational commitment and empowerment. The theoretical framework consists of the Job demand-resources model and attitudinal organisational commitment, which have been used as the analytical tools. Our empirical data was collected through a qualitative research design with semi-structured interviews at an insurance company in the middle of Sweden. The conclusion from this study was that the state engagement differed a lot according to dimensions as satisfaction, involvement and commitment, while most of the interviewees agreed that the empowerment and energy level decreased. We also discovered a special kind of engagement, frustration engagement, which was distinguished from the commonly positive view of engagement. The most important factors to continue being engaged were expressed by the employees as social support, managerial support as well as organisational support and communication.

Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. As customers’ demands changes and demonstrate switching of brands, maintaining loyal customers’ in the evolving retail market with unlimited options is a continuous challenge. There are indicators of omnichannel retailing increasing customer satisfaction but there is no research investigating how it could affect brand loyalty, either through attitudinal loyalty, behavioural loyalty or a combination of both. This research aims to explore how implications of omnichannel retailing could facilitate the demanded satisfactory shopping experience and lead to embarked brand loyalty. A qualitative method was chosen to explore this phenomenon by using primary, secondary data and conducting of in-depth interviews. The results shows that omnichannel is an significant factor facilitating a satisfactory shopping experience, in turn inflicting attitudinal loyalty, but there were vague signs of behavioural loyalty. Thus, omnichannel was not considered the main factor affecting brand loyalty due to lack of expressed commitment to repurchase, hence omnishoppers rarely surpasses the step of satisfaction to fully becoming brand loyal.

Esta dissertação discute três problemas dos estudos do judiciário: a discriminação de grupos sociais com impacto no tempo de sentença, nas condenações e no regime da pena; os incentivos ao recurso; e a influência de posições ideológicas dos juízes em suas decisões. Analisando os processos penais distribuídos na comarca de São Paulo em 2002, o trabalho conclui que não há padrões de discriminações por características sociais dos réus, mas sim variações decorrentes de possibilidades processuais, e uma das variáveis importantes para predizer o recurso é o regime da pena. Por fim, faz um estudo qualitativo com um pequeno grupo de juízes, que aponta uma pequena influência da posição ideológica no resultado dos processos e no incentivo ao recurso das sentenças. / This dissertation discusses three issues of judicial studies: the discrimination of social groups with an impact in the time of sentence, condemnations and disciplinary rules; stimulation to appeal; and the influence of the judge\'s ideological position on their decisions. Analyzing the penal processes of 2002 in the judicial districts of São Paulo, we conclude that defendants are not distinguished by their social backgrounds, but by variations resulting from processual possibilities, and one of the important variables for predicting appeals is the disciplinary rules. At last, we make a qualitative study with a small group of judges, indicating a tenuous influence of ideological position on the result of processes and the appealing of sentences.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2016-09-28T17:31:18Z No. of bitstreams: 1 Suzana Suguimori Santos.pdf: 4174382 bytes, checksum: 1ce0149e7c7e4d370599d4e1e247aeac (MD5) / Made available in DSpace on 2016-09-28T17:31:18Z (GMT). No. of bitstreams: 1 Suzana Suguimori Santos.pdf: 4174382 bytes, checksum: 1ce0149e7c7e4d370599d4e1e247aeac (MD5) Previous issue date: 2016-06-24 / With the regulation of the designer as a profession, it has been proposed a series of discussions about the responsibility and the designer's role to its users. In this context arises the attitudinal design. The purpose of this master thesis is to analyze this design genre, drawing attention to the ways the new professionals deal with the perception and communication of the body. The main hypothesis is that by abandoning some dichotomies present in classic studies of ergonomics, attitudinal design began to engender, in fact, new attitudes not only from the relations between subject and object, but triggering new ways of life. The research methodology combines literature a few case studies. As theoretical foundation meets specific titles as the work of Lucy Niemeyer (2008), debates on "good design" proposed by Rams (1970), about the "design good" developed by Mizanzuk Portugal and Beccari (2013); and emotional ergonomics from Claudia Mont'Alvão (2008). The corpomídia theory of Katz and Greiner (2013) highlights the bridges with the field of communication and underlies the debate, particularly with regard to problematize the dualisms body-mind and reason-emotion, which surround the subject and not usually associated with each itself. The expected result is to collaborate with these debates, highlighting the importance of communication theories, little present in discussions regarding the design / Com a regulamentação do designer como profissão, foi proposta uma série de discussões a respeito da responsabilidade e do papel do designer com seus usuários. É neste contexto que nasce o design atitudinal. O objetivo desta dissertação de mestrado é analisar este gênero de design, chamando a atenção para os modos como os novos profissionais da área lidam com a percepção e a comunicação do corpo. A hipótese principal é que ao abandonar algumas dicotomias presentes nos estudos clássicos de ergonomia, o design atitudinal passou a engendrar, de fato, novas atitudes não apenas a partir das relações entre sujeito e objeto, mas acionando novos modos de vida. A metodologia de pesquisa alia pesquisa bibliográfica a alguns estudos de caso. Como fundamentação teórica reúne títulos específicos como a obra de Lucy Niemeyer (2008), debates sobre “bom design” propostos por Rams (1970), sobre o “design bom” desenvolvidos por Mizanzuk Portugal e Beccari (2013); e ergonomia afetiva a partir de Claudia Mont’Alvão (2008). A teoria corpomídia de Katz e Greiner (2013) destaca as pontes com o campo da comunicação e fundamenta o debate, sobretudo no que se refere à problematização dos dualismos corpo-mente e razão-emoção, que rondam o tema e não costumam ser associados entre si. O resultado esperado é colaborar com estes debates, destacando a importância das teorias da comunicação, ainda pouco presentes nos debates referentes ao design

Holding the same negative, as compared to positive, attitudes about a third party has been shown to predict increased liking for a future interaction partner (Bosson, Johnson, Niederhoffer, & Swann, 2006). The current work extended past research by examining two possible mediators of this effect: perceptions of "knowing" the future interaction party, and state self-esteem. Participants learned that they held the same positive or negative attitude of a professor with a future interaction partner, and then rated their feelings of "knowing" their partner, their own state self-esteem, and the closeness they felt to their future interaction partner. It was predicted that holding the same negative attitude about a third party, as compared to a positive attitude, would facilitate closeness to a future partner more effectively because it would (a) provide greater perceived insight into the partner's disposition, and (b) boost state self-esteem. Findings revealed an interaction in which a shared negative attitude toward a third party produced more closeness to a future partner than a shared positive attitude, but only when the attitude was strongly held. When the attitude was weakly held, attitude valence did not influence closeness to the future partner. Participants did not feel like they knew more about their partners if they shared a negative over a positive attitude, but they did feel like they knew their partners to a greater extent if they shared an attitude that was strongly held. In addition, the manipulations had no effect on state self-esteem. Therefore, predictions regarding the possible mediators were not supported. The results are discussed in the context of past findings, and the discussion focuses on the ecological validity of the current study. In addition, the discussion considers the implications of this work for understanding social relationship formation, and offers suggestions for future research.