Aestheticization belongs to a group of interrelated concepts which try to describe and explain current changes in political communication. The theoretical part of this thesis incorporates the notion of "aestheticization" into the context of considerations of political communication, and then - based on an analysis of its conceptualizations in aesthetic theories, critical social theories and political philosophy - it proposes its determination useful for media studies. The aim of the empirical part of this thesis is to examine the hypothesis about aesthetization of political communication in case of media content. We base this on Wolfgang Welsch's distinction between surface and deep-structure aestheticization. Using quantitative content analysis we examine changes in media coverage of five Czech general elections (i. e. the elections to the Chamber of Deputies of the Parliament of the Czech Republic between 1996 and 2010) in two Czech dailies Právo and Mladá fronta Dnes. While we have not proved the surface aestheticization, some inclinations towards deep-structure aestheticization have been noticed. Nevertheless, these results raise doubts about appropriateness of the content analysis as a methodological tool for researching aestheticization. As an outcome of this discussion we make some...

Large-scale voting usability problems have changed the outcomes of several recent elections. The 2006 election in Sarasota County, Florida was one such incident, where the number of votes lost was nearly 50 times greater than the margin of victory for the US Representative race. Multiple hypotheses were proposed to explain this incident, with prevailing theories focused on malicious software, touchscreen miscalibration or poor ballot design, Study I aimed to empirically determine whether Sarasota voters unintentionally skipped the critical US Representative race due to poor ballot design. The Sarasota ballot was replicated initially, then header highlighting and number of races presented on the first screen were manipulated. While the presentation of multiple races had a significant effect on undervotes in the US Representative race, header highlighting did not. Nearly 20% of all voters (27 of 137) skipped the race their first time on that screen, an even greater undervote rate than that originally seen in Sarasota. In conjunction with other research, Study I results strongly suggests that the 2006 Sarasota election was almost certainly a human factors problem. A cognitive model of human voters was developed based on Study I data. Model predictions were then compared with behavioral data from Study 2, in which participants voted on a replica of the Charlotte County, Florida 2006 ballot.

Syftet med studien är att utifrån Sverigedemokraternas valkampanjfilm undersöka hur de planerade kommunikationsverktygen profil, identitet och image tolkas utifrån tre olika perspektiv. Under studiens gång har vi genomfört strukturerade intervjuer med tre medlemmar inom Sverigedemokraterna, en semiotisk filmanalys av partiets valkampanjfilm och utfört enkätundersökningar med 100 röstberättigade elever vid Erik Dahlbergsgymnasiet.   Studiens resultat visar att Sverigedemokraternas profil stämmer överens med valkampanjfilmens identitet. Gällande image anser partiet att allmänhetens tolkning inte stämmer överens med partiets profil. Ett problem som Sverigedemokraterna säger sig ligga i att media har kommunicerat en felaktig bild av partiet.   Vår semiotiska filmanalys visar att Sverigedemokraternas budskap framgår tydligt i valkampanjfilmen genom att visa hur invandringen kostar mycket, samtidigt som pensionärerna blir drabbade. Studiens resultat visar även att mer än hälften av eleverna på Erik Dahlbergsgymnasiet hade en negativ inställning till Sverigedemokraterna och 70 procent ansåg att individerna i valkampanjfilmen framställs orättvist. / This study will investigate how the Sweden Democrats' use the planned communication tools: profile, identity and image in their election campaign film. We have during the study used three different perspectives: structured interviews with three members of the Sweden Democrats, a semiotic film analysis of the party's election campaign film and performed a survey of 100 voting students at Erik Dahlbergsgymnasiet.   The results of the study have demonstrated that the Sweden Democrats' profile is consistent with the campaign film's identity. The Sweden Democrats believes that the image of the party is not consistent with the party's profile. The problem that the Sweden Democrats claim to be medias fault. Our semiotic film analysis shows that the Sweden Democrats' message is clear in the election campaign by showing how immigration is expensive, while pensioners are affected. Our results also show that more than half of the students at Erik Dahlbergsgymnasiet had a bias against the Sweden Democrats and 70 percent felt that the individuals in the election campaign film were represented wrong.

The purpose of this paper is to compare the content and political message in the election posters of the political parties Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread, eight were analyzed. The conclusions of this analysis are that both political parties prefer posters with high text content with the main purpose of gathering votes, and that persons were used as motives with the objective to present the party representatives and strengthen their perceived ethos.

D’une portée inédite dans le voisinage maghrébin et arabe, à un moment crucial de l’évolution du monde arabo-musulman, la réforme constitutionnelle globale annoncée par SM le Roi Mohammed VI à la nation le 9 mars 2011, constitue l’aboutissement d’un processus de réformes économiques, politiques et sociales entamé depuis la fin des années 90. Fruit d’une démarche participative inédite dans l’histoire du Maroc, la constitution adoptée par référendum trois ans auparavant a jeté les bases d’une nouvelle phase dans le processus de consolidation d’un modèle démocratique marocain. Cette démarche, a été saluée par l’ensemble de la communauté internationale, l’estimant un pas important dans le développement politique en cours au Maroc, et une preuve significative de l’engagement de toutes les forces vives de la nation au projet de société porté par la nouvelle loi fondamentale. La nouvelle constitution est basée sur plusieurs fondements majeurs, qui concernent la séparation et l’équilibre des pouvoirs, la consolidation de l’Etat de droit, l’élargissement du champ des libertés individuelles et collectives, le renforcement du système des droits de l’Homme. Elle consacre pour la première fois, la reconnaissance de la composante culturelle amazighe, la volonté d’ériger la justice en un pouvoir indépendant. Elle prévoit également le renforcement du statut du premier ministre qui devient chef du gouvernement, la mise en place et la constitutionnalisation des instances en charge de promotion des droits de l’Homme et de la bonne gouvernance. En dehors de ces grands sujets, la nouvelle loi est riche de plusieurs dispositions qui touchent aux fondements de la société marocaine et à son insertion dans le concert des pays modernes et démocratiques. Elle ouvre de nouvelles perspectives, et va au-delà des aspirations exprimées, il s’agit d’une véritable révolution dans la vie politique du pays et un point de départ d’une ère nouvelle. Ce travail vise à montrer que la présente réforme n’est pas conjoncturelle ou due à un facteur unique, ce formidable sursaut de réforme n’est guère une affaire de circonstance, appelée désormais printemps arabe. Cette évolution constitutionnelle qui s’inscrit dans la stabilité du régime, semble démontrer sa maturité politique à travers son choix de mettre en œuvre de nouveaux mécanismes. Il s’agit donc d’un contexte institutionnel nouveau mais qui a pour objectif essentiel de consolider tous les acquis démocratiques qui ont été concrétisé tout au long de l’histoire contemporaine du Maroc et que nous nous proposons d’étudier. La nouvelle loi vient confirmer une fois encore l’exception du modèle marocain et son caractère singulier qui s’articule notamment autour d’une scène politique active et dynamique, puisant sa force d’une monarchie constitutionnelle, vieille de plusieurs siècles. Son exception est en fait un particularisme, une singularité due à la nature monarchique du régime et aux spécificités propres du Royaume, qui font que le changement ne s’opère pas par les mêmes canaux et ne s’exprime pas de la même façon. / In an unprecedented scope in the Maghreb and Arab neighborhood, at a crucial moment in the evolution of the Arab-Muslim world, the comprehensive constitutional reforms announced by HM King Mohammed VI to the nation on 9 March 2011, is the culmination of a process of economic reforms, political and social begun since the late 90s. Fruit unprecedented participatory approach in the history of Morocco, the constitution adopted by referendum three years ago laid the foundations of a new phase in the process of consolidation of a Moroccan democratic model. This approach was welcomed by the entire international community, considering an important step in policy development underway in Morocco, and a significant proof of the commitment of all forces of the nation to the project company carried by the new constitution. The new constitution is based on several major foundations, which concern the separation des powers, consolidating the rule of law, expanding the scope of individual and collective freedoms, strengthening the system of human rights. It enshrines for the first time, the recognition of the Amazigh cultural component, the desire to build justice in an independent power. It also provides for strengthening the status of the Prime Minister is head of government, the establishment and entrenchment of bodies responsible for promoting human rights and good governance. Apart from these major issues, the new law is rich with several provisions affecting the foundations of Moroccan society and its insertion in the concert of modern and democratic country. It opens new perspectives, and goes beyond the aspirations expressed; it is a revolution in the political life of the country and a starting point of a new era. This work aims to show that this reform is not cyclical or due to a single factor, great burst of reform is hardly a matter of fact, now called the Arab Spring. This constitutional change that is part of the regime's stability seems to show political maturity through his choice to implement new mechanisms. It is therefore a new institutional context but essential objective to consolidate all the democratic gains that have been materialized throughout the modern history of Morocco and we propose to study. The new law confirms once again the exception of the Moroccan model and its singular character that revolves around a particularly active and dynamic political scene, drawing its strength from a constitutional monarchy, centuries old. His exception is actually a particularism, a singularity due to the nature of the monarchical regime and the specificities of the Kingdom, which make the change does not take place through the same channels and is not expressed in the same way.

More research is needed to be able to fully understand the role that social media plays in elections, specifically in local elections. Candidates need to understand how it works and how they can effectively use this new communication medium. By exploring Diffusion of Innovation Theory, Social Information Processing Theory, and the Two-Way Symmetrical Model of communications this study sought to answer one overarching question: how should a candidate employ social media in a local election? This qualitative, single case study explores the 2014 recall and general election in Yorba Linda, California. Councilman Tom Lindsey and candidate Matt Palmer are the primary subjects of study. Observations were made through analysis of documentation, interviews, and participant and direct observation. The researcher was employed as the campaign manager for both Lindsey's and Palmer's campaigns. The findings support the use of social media in local campaigns on a case by case basis. Determining use depends on the demographics of the voters and the abilities of the candidate. The data suggests that social media needs to be part of comprehensive strategy that includes traditional communication tools. Observations from the case study illustrate the need for candidates to engage in two-way communication that is monitored and regulated. This study begins to establish social media as a tool that candidates can use to inexpensively reach voters in a way that showcases the candidate's personality and allows them to connect on a personal level with constituents. Social media will play a role in politics at all levels.

L’objectif de ce mémoire est d’évaluer l’adoption du marketing politique par les partis politiques québécois. Nous entendons par marketing politique une succession d’étapes intégrées (processus marketing) qui permet à un parti politique d’identifier un besoin chez l’électorat et de créer un produit visant à y répondre. Ainsi, à la question de recherche «Est-ce que les quatre principaux partis politiques québécois (Parti Québécois, Parti libéral du Québec, Coalition Avenir Québec et Québec solidaire) ont eu recours au marketing politique lors des élections provinciales de 2012 et de 2014? », nous posons l’hypothèse que le contexte québécois en 2012 et 2014 ne permettait pas aux partis politiques d’adopter une approche marketing au cours des campagnes. À cet égard, nous avons mené une étude qualitative basée sur des entrevues faites auprès des responsables des campagnes électorales de 2012 et 2014 pour chacun des partis. Notre collecte de données et notre analyse construite autour deux éléments (les acteurs du marketing politique et l’application qu’ils ont faite du processus marketing), nous ont permis d’infirmer notre hypothèse initiale et d’établir, faits à l’appui, que certains partis ont eu recours à l’approche marketing au cours des deux dernières élections alors que d’autres s’en sont tenus à l’approche publicitaire. / This dissertation studies the adoption of political marketing by the political parties in Québec. We hear by political marketing a succession of integrated steps (marketing process) which allows a political party to identify a need from the electorate and to create a product to answer it. Thereby, to the question, "Did the four main political parties in Québec (Parti Québécois, Parti libéral du Québec, Coalition Avenir Québec and Québec solidaire) used political marketing during the past provincial elections of 2012 and 2014?" we had the hypothesis that the Québec context, in 2012 and 2014, did not allow the political parties to adopt a marketing approach during their campaign. In this respect, we led a qualitative study based on interviews led with political campaign managers from each party, who worked during the past elections of 2012 and 2014. A collection of qualitative data and an analysis based on two elements (political marketers and the way they followed the marketing process) allowed us to counter our initial hypothesis and to establish that the some political parties used the political marketing during the elections of 2012 and 2014, while others focused on tactical marketing.

With more political and social discourse taking place online, particularly on social media, theorists have started labeling digital communicative realms as “online public spheres.” However, with the modern public sphere comes modern challenges to political communication; a core antagonist of which is political bots. Political bots are automated accounts that produce content and interact with individuals on political topics on social networks. In this thesis, I analyzed the presence of political bots on Twitter during the 2022 Swedish general election, and by examining the content posted by the bots, I investigated whether they jeopardized democratic functions of the online public sphere by publishing misrepresentation (i.e., artificially increasing the popularity of political actors and political ideas). The analysis uncovered significant bot presence during the 2022 Swedish general election; more than one-fifth of all election-related content was produced by bots, ~90% of which produced misrepresentation. I concluded that political bots jeopardized democratic functions of the online public sphere during the 2022 Swedish general election.

The 1961 general election has not received much publicity over the years possibly because it was overshadowed by the referendum of the previous year. It was regarded at the time as being a comparatively unexciting election with a predictable result and it did not produce any really great change in the number of seats held by the National Party (NP). Most of what excitement was engendered by the election lay in the conflict between the United Party (UP) and the Progressive Party (PP). There has also been comparatively little written about this election. Stultz and Butler wrote one short article on the 1961 election and Kenneth Heard also wrote a chapter about it in his study of South African general elections between 1943 and 197C. In his memoirs entitled My Lewe in die Politiek, Ben Schoeman devoted very little space to the 1961 general election, and much of what appeared on pages 281 and 282 dealt with Japie Basson and the performance of the National Union Party (NUP) as well as the way that English-speaking whites seemed to have accepted the idea of the republic. In his memoirs, Sir de Villiers Graaff devoted only two short paragraphs on page 185 to this election in which he mentioned the difficulties attached to fighting an elect on on two fronts against both the NP and the PP while simultaneously facing the reality of having lost much of the support of the English press. Sir de Villiers also discussed the way that the UP regained all but one of their seats lost to the Progressives in 1959. Memoirs and biographies of PP politicians give a much more comprehensive account of the 1961 general election, possibly because it was the first general election ever fought by that party as a separate political entity and also because it represented such a major political reversal. Ray Swart's Progressive Odyssey, Jeremy Lawrence's Harry Lawrence, and Helen Suzman's autobiography, In no uncertain terms, all provide interesting accounts of the 1961 general election although the account in Suzman's autobiography does not pay much attention to the Progressive campaign outside her own constituency of Houghton. Joanna Strangwayes-Booth's biography of Helen Suzman also provides very useful information on the formation and the early years of the PP. Dr FA Mouton's thesis on Margaret Ballinger is also very interesting and useful, and gives a lucid description of the dissension within the ranks of the Liberal Party. Terry Wilks's comparatively short biography of Douglas Mitchell describes Mitchell's frequent clashes with members of his own party. Some readers may, however, regard this biography as being rather skimpy on details and too flattering towards Mitchell at times. Catherine Taylor's autobiography, If courage goes, gives little detail on the 1961 general election. Unfortunately Nationalist politicians do not seem to be as prolific in writing their autobiographies as do opposition politicians. particularly Ben Schoeman's memoirs are interesting reading, as they describe the antipathy felt towards Dr Verwoerd by many Nationalist politicians in the early years of his premiership. DS Prinsloo's biography of PW Botha naturally focuses more on the years of his premiership and does not provide much new information on the NP during the period 1958 to 1961. Dirk and Johanna de Villiers' biography of Paul Sauer gives a very interesting account of the strained relationship between Sauer and Verwoerd. There are several useful publications on the history of the various parties, including Brian Hackland's thesis on the earlier years of the PP, and an Afrikaans study Die Verenigde Party Die Groot Eksperiment, edited by Barnard and Marais. This latter work is very informative on the dissension that was endemic within the UP for much of its existence. Also very useful were Dan O'Meara's Forty Lost Years and the book edited by R Schrire, Leadership in the Apartheid State. This dissertation has a threefold purpose. Its primary objective is to determine and describe the course, background and significance of the 1961 general election. Its second purpose is to analyse the relative position of the political parties in the years leading up to the 1961 general election. Thirdly it quantifies statistically some of the assumptions made about South African politics over the years e.g. the effect of delimitation on the successes or defeats of the National and the United Parties, the effect of the distribution of the support enjoyed by the UP on the fortunes of that party, the strength of the NP during various critical elections and the relationship between percentage turn-out of voters and support received by the UP and the PP. In many respects the 1961 general election was not as important for the NP as was the 1958 general election. The reason for this assertion is firstly that the gains made by the NP in 1961 were not nearly as significant or extensive as those made in 1958. Furthermore the 1958 general election was most probably one of the most decisive general elections contested by the NP as it was in this election that its position became virtually impregnable. The UP's hopes of ever being returned to office suffered a blow that can be seen as final and irreversible. However, the 1961 general election was important in that it was probably the first general election in which the NP could realistically be described as enjoying the support of more than half the white electorate. Despite the optimistic claims made by some sections of the Nationalist press after the results of the 1958 general election had been announced, the NP probably did not command the support of half the white electorate in 1958 although it came rather close to doing so. In addition the themes of the two elections do differ slightly in that in 1961 the Nationalists made a much more concerted effort to capture the votes of as many English-speaking whites as possible. Certain themes are prominent in any study of South African politics of this period. One of them is how the UP's numerical strength in parliament failed to reflect the full extent of its support among the electorate. This was to be a perennial source of discontent among UP supporters. In this dissertation certain statistical comparisons have been drawn with other general elections such as the influence of delimitation on the performance of certain parties and the percentage swings required to unseat the NP in some general elections. These comparisons provide a very interesting perspective on the growth and decline of various parties over nearly two decades. Another theme is how certain marginal seats made the position of the NP a trifle insecure in the early years of its rule and how this situation was remedied by the general election of 1958. Also interesting is the dilermna in which the UP found itself for much of its post-1948 history whether to adopt a more liberal approach or to attempt instead to fight the Nationalists on behalf of its traditionally conservative supporters who party loyalties. What was might have been also of great wavering interest in their was the relationship between the English-language press and the leadership of the UP. It was particularly striking how many editors appeared to dislike Douglas Mitchell intensely and how even in 1961 some editors already seemed disenchanted with the leadership of Sir de Villiers Graaff. It should be remembered that the voters in South West Africa were represented by six members of parliament. Their constituencies were, however, determined by a separate delimitation commission. This dissertation naturally pays much more attention to the 150 seats in which white voters in the Republic of South Africa cast their votes. The coloureds in the Cape Province were represented by three members of parliament, who were not elected on the same day as their 156 fellow parliamentarians representing white voters in South Africa and South West Africa. In researching this dissertation I have found the newspapers of the period to be invaluable as well as certain periodical publications such as Round Table, African Digest, and Forum. Much useful material has also been found in the archival collections of Harry Lawrence, Oscar Wollheirn, Sydney Waterson, and Colin Eglin in the University of Cape Town Library as well as the collection of Dr Eben Donges in the provincial archives in Cape Town. Useful and interesting information was also gleaned from the various United Party collections in the UNISA library. The Progressive Party collections and the Liberal Party papers in the William Cullen library at the University of the Witwatersrand were also well worth consulting, as was the Liberal Party Collection in the Alan Paton Centre at the University of Natal. Most archival information concerning the National Party during this period came from the various collections at the Institute for Contemporary History at the University of the Orange Free State. My thanks are due to the staff of all these archival repositories for their assistance and to my two supervisors, Professor JCH Grabler and Mrs BM Theron, for their guidance. Some readers might regard general elections as being a trivial or inconsequential topic of study, particularly as some people might regard white politics or parliamentary politics as being somewhat irrelevant in the light of contemporary historical events. Nevertheless general elections are a very interesting and fruitful field of research as they provide fascinating revelations on the attitudes held at various times by certain political parties as well as the white population of the time. Thus, even though while not nearly as momentous as, for example, the 1948 general election, the 1961 general election was an interesting contest. In the late 1950s, Professor GHL le May of the University of the Witwatersrand regarded the state of election analysis in South Africa as "abysmal", but hopefully this situation is in the process of being remedied. politicians. particularly Ben Schoernan'::; memoirs are interesting reading, as they describe the antipathy felt towards Dr Verwoerd by many Nationalist politicians in the early years of his premiership. DS Prinsloo's biography of PW Botha naturally focuses more on the years of his premiership and does not provide much new information on the NP during the period 1958 to 1961. Dirk and Johanna de Villiers' biography of Paul Sauer gives a very Page (iii) interesting account of the strained relationship between Sauer and Verwoerd. There are several useful publications on the history of the various parties, including Brian Hackland's thesis on the earlier years of the PP, and an Afrikaans study Die Verenigde Party Die Groot Eksperiment, edited by Barnard and Marais. This latter work is very informative on the dissension that was endemic within the UP for much of its existence. Also very useful were Dan O'Meara's Forty Lost Years and the book edited by R Schrire, Leadership in the Apartheid State. This dissertation has a threefold purpose. Its primary objective is to determine and describe the course, background and significance of the 1961 general election. Its second purpose is to analyse the relative positcon of the political parties in the years leading up to the 1961 general election. Thirdly it quantifies statistically some of the assumptions made about South African politics over the years e.g. the effect of delimitat on on the successes or defeats of the National and the United Parties, the effect of the distribution of the support enjoyed by the UP on the fortunes of that party, the strength of the NP during various critical elections and the relationship between percentage turn-out of voters and support received by the UP and the PP. In many respects the 1961 general election was not as important for the N? as was the 1958 general election. The reason for this assertion is firstly that the gains made by the NP in 1961 were not nearly as significant or extensive as those made in 1958. Furthermore the 1958 general election was Page (iv) most probably one of the most decisive general elections contested by the NP as it was in this election that its position became virtually impregnable. The UP's hopes of ever being returned to office suf ered a blow that can be seen as final and irreversible. However, the 1961 general election was important in that ic was probably the first general election in which the NP could realistically be described as enjoying the support of more than half the white electorate. Despite the optimistic clains made by soma sections of the Nationalist press after the results of the 1958 general election had been announced, the NP probably did not command the support of half the white electorate in 1958 although it came rather close to doing so. In addition the themes of the two elections do differ slightly in that in 1961 the Nationalists made a much more concerted effort to capture the votes of as many English-speaking whites as possible. Certain themes are prominent in any study of South African politics of this period. Ono of them is how the UP's nQmerical strength in parliament failed to reflect the full extent of its support among the electorate. This was to be a perennial source of discontent among UP supporters. In this dissertation certain statistical comparisons have been drawn with other general elections such as the influence of delimitation on the performance of certain parties and the percentage swings required to unseat the NP in some general elections. These comparisons provide a very interesting perspective on the growth and decline of various parties over nearly two decades. Another theme is how certain marginal seats made the position of the NP a trifle insecure in the early years of its rule and how this situation was remedied by Page (v) the general election of 1958. Also interesting is the dilemma in which the UP found itself for much of its pcst-1948 history whether to to fight adopt a more liberal approach or to attempt instead the Nationalists on behalf of its traditionally conservative supporters who might have been wavering in their party loyalties. What was also of great interest was the relationship between the English-language press and the leadership of the UP. :t was particularly striking how many editors appeared to dislike Douglas Mitchell intensely and how even in 1961 some editors already seemed disenchanted with the leadership of Sir de Villiers Graaff. It should be remembered that the voters in South West Africa were represented by six rr rnbers of parliament. Their constituencies were, however, determined by a separate delimitation commission. This dissertation naturally pays much more attention to the 150 seats in which white voters in the Republic of South Africa cast their votes. The coloureds in the Cape Province were represented by three members of parliament, who were not elected on the same day as their 156 fellow parliamentarians representing white voters in South Africa and South West Africa. In researching this dissertation I have found the newspapers of the period to be invaluable as well as certain periodical publications such as Round Table, African Digest, and Forum. Much useful material has also been found in the archival collections of Harry Lawrence, Oscar Wollheim, Sydney Waterson, and Colin Eglin in the University of Cape Town Library as well as the collection of Dr Eben Donges in the provincial archives in Cape Town. Useful and interesting information was Page (vi) also gleaned from the various United Party collections in the ut<ISA library. The Progressive Party collections and the Liberal Party papers in the Williall', Cullen library at the University of the Witwatersrand were also well worth consulting, as was the Liberal Party Collection in the Alan Paton Centre at the University of Natal. Most archival information concerning the National Party during this period came from the various collections at the Institute for Contemporary History at the University of the Orange Free State. My thanks are due to the staff of all these archival repositories for their assistance and to my two supervisors, Professor JCH Grobler and Mrs BM Theron, for their guidance. Some readers might regard general e:ections as being a trivial or inconsequential topic of study, partisularly as some people might regard white politics or parliamentary politics as being somewhat irrelevant in the light of contemporary historical events. Nevertheless general elections are a very interesting and fruitful field of research as they provide fascinating revelations on the attitudes held at various times by certain political parties as well as the white population of the time. Thus, even though while not nearly as momentous as, for example, the 1948 general election, the 1961 general election was an interesting contest. In the late 1950s, Professor GHL le May of the University of the Witwatersrand regarded the state of election analysis in South Africa as "abysmal", but hopefully this situation is in the process of being remedied.' / History / M.A. History

The 1961 general election has not received much publicity over the years possibly because it was overshadowed by the referendum of the previous year. It was regarded at the time as being a comparatively unexciting election with a predictable result and it did not produce any really great change in the number of seats held by the National Party (NP). Most of what excitement was engendered by the election lay in the conflict between the United Party (UP) and the Progressive Party (PP). There has also been comparatively little written about this election. Stultz and Butler wrote one short article on the 1961 election and Kenneth Heard also wrote a chapter about it in his study of South African general elections between 1943 and 197C. In his memoirs entitled My Lewe in die Politiek, Ben Schoeman devoted very little space to the 1961 general election, and much of what appeared on pages 281 and 282 dealt with Japie Basson and the performance of the National Union Party (NUP) as well as the way that English-speaking whites seemed to have accepted the idea of the republic. In his memoirs, Sir de Villiers Graaff devoted only two short paragraphs on page 185 to this election in which he mentioned the difficulties attached to fighting an elect on on two fronts against both the NP and the PP while simultaneously facing the reality of having lost much of the support of the English press. Sir de Villiers also discussed the way that the UP regained all but one of their seats lost to the Progressives in 1959. Memoirs and biographies of PP politicians give a much more comprehensive account of the 1961 general election, possibly because it was the first general election ever fought by that party as a separate political entity and also because it represented such a major political reversal. Ray Swart's Progressive Odyssey, Jeremy Lawrence's Harry Lawrence, and Helen Suzman's autobiography, In no uncertain terms, all provide interesting accounts of the 1961 general election although the account in Suzman's autobiography does not pay much attention to the Progressive campaign outside her own constituency of Houghton. Joanna Strangwayes-Booth's biography of Helen Suzman also provides very useful information on the formation and the early years of the PP. Dr FA Mouton's thesis on Margaret Ballinger is also very interesting and useful, and gives a lucid description of the dissension within the ranks of the Liberal Party. Terry Wilks's comparatively short biography of Douglas Mitchell describes Mitchell's frequent clashes with members of his own party. Some readers may, however, regard this biography as being rather skimpy on details and too flattering towards Mitchell at times. Catherine Taylor's autobiography, If courage goes, gives little detail on the 1961 general election. Unfortunately Nationalist politicians do not seem to be as prolific in writing their autobiographies as do opposition politicians. particularly Ben Schoeman's memoirs are interesting reading, as they describe the antipathy felt towards Dr Verwoerd by many Nationalist politicians in the early years of his premiership. DS Prinsloo's biography of PW Botha naturally focuses more on the years of his premiership and does not provide much new information on the NP during the period 1958 to 1961. Dirk and Johanna de Villiers' biography of Paul Sauer gives a very interesting account of the strained relationship between Sauer and Verwoerd. There are several useful publications on the history of the various parties, including Brian Hackland's thesis on the earlier years of the PP, and an Afrikaans study Die Verenigde Party Die Groot Eksperiment, edited by Barnard and Marais. This latter work is very informative on the dissension that was endemic within the UP for much of its existence. Also very useful were Dan O'Meara's Forty Lost Years and the book edited by R Schrire, Leadership in the Apartheid State. This dissertation has a threefold purpose. Its primary objective is to determine and describe the course, background and significance of the 1961 general election. Its second purpose is to analyse the relative position of the political parties in the years leading up to the 1961 general election. Thirdly it quantifies statistically some of the assumptions made about South African politics over the years e.g. the effect of delimitation on the successes or defeats of the National and the United Parties, the effect of the distribution of the support enjoyed by the UP on the fortunes of that party, the strength of the NP during various critical elections and the relationship between percentage turn-out of voters and support received by the UP and the PP. In many respects the 1961 general election was not as important for the NP as was the 1958 general election. The reason for this assertion is firstly that the gains made by the NP in 1961 were not nearly as significant or extensive as those made in 1958. Furthermore the 1958 general election was most probably one of the most decisive general elections contested by the NP as it was in this election that its position became virtually impregnable. The UP's hopes of ever being returned to office suffered a blow that can be seen as final and irreversible. However, the 1961 general election was important in that it was probably the first general election in which the NP could realistically be described as enjoying the support of more than half the white electorate. Despite the optimistic claims made by some sections of the Nationalist press after the results of the 1958 general election had been announced, the NP probably did not command the support of half the white electorate in 1958 although it came rather close to doing so. In addition the themes of the two elections do differ slightly in that in 1961 the Nationalists made a much more concerted effort to capture the votes of as many English-speaking whites as possible. Certain themes are prominent in any study of South African politics of this period. One of them is how the UP's numerical strength in parliament failed to reflect the full extent of its support among the electorate. This was to be a perennial source of discontent among UP supporters. In this dissertation certain statistical comparisons have been drawn with other general elections such as the influence of delimitation on the performance of certain parties and the percentage swings required to unseat the NP in some general elections. These comparisons provide a very interesting perspective on the growth and decline of various parties over nearly two decades. Another theme is how certain marginal seats made the position of the NP a trifle insecure in the early years of its rule and how this situation was remedied by the general election of 1958. Also interesting is the dilermna in which the UP found itself for much of its post-1948 history whether to adopt a more liberal approach or to attempt instead to fight the Nationalists on behalf of its traditionally conservative supporters who party loyalties. What was might have been also of great wavering interest in their was the relationship between the English-language press and the leadership of the UP. It was particularly striking how many editors appeared to dislike Douglas Mitchell intensely and how even in 1961 some editors already seemed disenchanted with the leadership of Sir de Villiers Graaff. It should be remembered that the voters in South West Africa were represented by six members of parliament. Their constituencies were, however, determined by a separate delimitation commission. This dissertation naturally pays much more attention to the 150 seats in which white voters in the Republic of South Africa cast their votes. The coloureds in the Cape Province were represented by three members of parliament, who were not elected on the same day as their 156 fellow parliamentarians representing white voters in South Africa and South West Africa. In researching this dissertation I have found the newspapers of the period to be invaluable as well as certain periodical publications such as Round Table, African Digest, and Forum. Much useful material has also been found in the archival collections of Harry Lawrence, Oscar Wollheirn, Sydney Waterson, and Colin Eglin in the University of Cape Town Library as well as the collection of Dr Eben Donges in the provincial archives in Cape Town. Useful and interesting information was also gleaned from the various United Party collections in the UNISA library. The Progressive Party collections and the Liberal Party papers in the William Cullen library at the University of the Witwatersrand were also well worth consulting, as was the Liberal Party Collection in the Alan Paton Centre at the University of Natal. Most archival information concerning the National Party during this period came from the various collections at the Institute for Contemporary History at the University of the Orange Free State. My thanks are due to the staff of all these archival repositories for their assistance and to my two supervisors, Professor JCH Grabler and Mrs BM Theron, for their guidance. Some readers might regard general elections as being a trivial or inconsequential topic of study, particularly as some people might regard white politics or parliamentary politics as being somewhat irrelevant in the light of contemporary historical events. Nevertheless general elections are a very interesting and fruitful field of research as they provide fascinating revelations on the attitudes held at various times by certain political parties as well as the white population of the time. Thus, even though while not nearly as momentous as, for example, the 1948 general election, the 1961 general election was an interesting contest. In the late 1950s, Professor GHL le May of the University of the Witwatersrand regarded the state of election analysis in South Africa as "abysmal", but hopefully this situation is in the process of being remedied. politicians. particularly Ben Schoernan'::; memoirs are interesting reading, as they describe the antipathy felt towards Dr Verwoerd by many Nationalist politicians in the early years of his premiership. DS Prinsloo's biography of PW Botha naturally focuses more on the years of his premiership and does not provide much new information on the NP during the period 1958 to 1961. Dirk and Johanna de Villiers' biography of Paul Sauer gives a very Page (iii) interesting account of the strained relationship between Sauer and Verwoerd. There are several useful publications on the history of the various parties, including Brian Hackland's thesis on the earlier years of the PP, and an Afrikaans study Die Verenigde Party Die Groot Eksperiment, edited by Barnard and Marais. This latter work is very informative on the dissension that was endemic within the UP for much of its existence. Also very useful were Dan O'Meara's Forty Lost Years and the book edited by R Schrire, Leadership in the Apartheid State. This dissertation has a threefold purpose. Its primary objective is to determine and describe the course, background and significance of the 1961 general election. Its second purpose is to analyse the relative positcon of the political parties in the years leading up to the 1961 general election. Thirdly it quantifies statistically some of the assumptions made about South African politics over the years e.g. the effect of delimitat on on the successes or defeats of the National and the United Parties, the effect of the distribution of the support enjoyed by the UP on the fortunes of that party, the strength of the NP during various critical elections and the relationship between percentage turn-out of voters and support received by the UP and the PP. In many respects the 1961 general election was not as important for the N? as was the 1958 general election. The reason for this assertion is firstly that the gains made by the NP in 1961 were not nearly as significant or extensive as those made in 1958. Furthermore the 1958 general election was Page (iv) most probably one of the most decisive general elections contested by the NP as it was in this election that its position became virtually impregnable. The UP's hopes of ever being returned to office suf ered a blow that can be seen as final and irreversible. However, the 1961 general election was important in that ic was probably the first general election in which the NP could realistically be described as enjoying the support of more than half the white electorate. Despite the optimistic clains made by soma sections of the Nationalist press after the results of the 1958 general election had been announced, the NP probably did not command the support of half the white electorate in 1958 although it came rather close to doing so. In addition the themes of the two elections do differ slightly in that in 1961 the Nationalists made a much more concerted effort to capture the votes of as many English-speaking whites as possible. Certain themes are prominent in any study of South African politics of this period. Ono of them is how the UP's nQmerical strength in parliament failed to reflect the full extent of its support among the electorate. This was to be a perennial source of discontent among UP supporters. In this dissertation certain statistical comparisons have been drawn with other general elections such as the influence of delimitation on the performance of certain parties and the percentage swings required to unseat the NP in some general elections. These comparisons provide a very interesting perspective on the growth and decline of various parties over nearly two decades. Another theme is how certain marginal seats made the position of the NP a trifle insecure in the early years of its rule and how this situation was remedied by Page (v) the general election of 1958. Also interesting is the dilemma in which the UP found itself for much of its pcst-1948 history whether to to fight adopt a more liberal approach or to attempt instead the Nationalists on behalf of its traditionally conservative supporters who might have been wavering in their party loyalties. What was also of great interest was the relationship between the English-language press and the leadership of the UP. :t was particularly striking how many editors appeared to dislike Douglas Mitchell intensely and how even in 1961 some editors already seemed disenchanted with the leadership of Sir de Villiers Graaff. It should be remembered that the voters in South West Africa were represented by six rr rnbers of parliament. Their constituencies were, however, determined by a separate delimitation commission. This dissertation naturally pays much more attention to the 150 seats in which white voters in the Republic of South Africa cast their votes. The coloureds in the Cape Province were represented by three members of parliament, who were not elected on the same day as their 156 fellow parliamentarians representing white voters in South Africa and South West Africa. In researching this dissertation I have found the newspapers of the period to be invaluable as well as certain periodical publications such as Round Table, African Digest, and Forum. Much useful material has also been found in the archival collections of Harry Lawrence, Oscar Wollheim, Sydney Waterson, and Colin Eglin in the University of Cape Town Library as well as the collection of Dr Eben Donges in the provincial archives in Cape Town. Useful and interesting information was Page (vi) also gleaned from the various United Party collections in the ut<ISA library. The Progressive Party collections and the Liberal Party papers in the Williall', Cullen library at the University of the Witwatersrand were also well worth consulting, as was the Liberal Party Collection in the Alan Paton Centre at the University of Natal. Most archival information concerning the National Party during this period came from the various collections at the Institute for Contemporary History at the University of the Orange Free State. My thanks are due to the staff of all these archival repositories for their assistance and to my two supervisors, Professor JCH Grobler and Mrs BM Theron, for their guidance. Some readers might regard general e:ections as being a trivial or inconsequential topic of study, partisularly as some people might regard white politics or parliamentary politics as being somewhat irrelevant in the light of contemporary historical events. Nevertheless general elections are a very interesting and fruitful field of research as they provide fascinating revelations on the attitudes held at various times by certain political parties as well as the white population of the time. Thus, even though while not nearly as momentous as, for example, the 1948 general election, the 1961 general election was an interesting contest. In the late 1950s, Professor GHL le May of the University of the Witwatersrand regarded the state of election analysis in South Africa as "abysmal", but hopefully this situation is in the process of being remedied.' / History / M.A. History