Made available in DSpace on 2016-04-26T18:10:10Z (GMT). No. of bitstreams: 1 Selma Peleias Felerico Garrini.pdf: 6213671 bytes, checksum: b5525ec2f4437c1eead0c4c4e2ca5173 (MD5) Previous issue date: 2010-10-13 / Considering that the newsmagazine Veja is a publication of general interest and of main circulation in Brazil and that it has also been a handbook of socio-cultural behaviour since the 1960s., we chose as the object of this research the image of the female body and its meanings liable to be analysed in the cover reports of Veja Magazine which deal with the cult of the body, since its creation on 11th September 1968 to 2010. Which is the image of the female body that Veja has edited in the course of its 42 years of existence? This is the problem we discuss in this work. Based on this topic, there are other questions which guide this investigation: Which bodies have been excluded by the magazine, from its creation in 1968 until nowadays? Which corporal marks and meanings are codified in the media discourse of Veja? Which corporal features does the magazine reveal and depict? The general objective is to analyse the aesthetic metamorphoses gone trough by the manners of dealing with the body in this weekly newsmagazine and also to verify the way in which the newsmagazine constructed its dialogue with its readers. The specific objectives are: to register and to categorize the different types of bodies which have been presented in Veja, since the beginning of its publication and to identify which models are left out. The central hypothesis of this research is the fact that in media discourse there is no ideal of standardized body, but an unshapely body, normalized by such discourse, in accordance with the social customs and the consumption practices of each period of history, taking into consideration that the corporal spectacularization of Brazilian society is depicted, dissected, observed and dictated by Veja. To accompany the alterations of the bodies and to identify the transforming signs of the feminine image in Brazilian society, the corpus is compounded of 56 Veja covers and the respective cover reports which have as a central subject matter the cult of the body. The methodology of the research went through the following order: bibliographical revision in order to select theoretical bases concerning the question which is proposed in this work and documentary research in order to analyse the images of the body. This work offers the possibility of contributing to the new body studies in the field of Communication and to the analysis of the meanings of the body and behaviour images in Brazil´ s recent history / Considerando que a revista Veja é publicação de interesse geral e de maior circulação no país e também um manual de conduta sociocultural, desde os anos de 1960, o objeto desta pesquisa é a imagem do corpo feminino e suas significações passíveis de serem analisadas nas reportagens de capa da revista Veja que tratam do culto ao corpo, desde sua criação em 11 de setembro de 1968 até 2010. Qual a imagem de corpo feminino que a Veja editou ao longo dos seus 42 anos de existência? Esse é o problema deste trabalho. A partir dai, tem-se outras questões que norteiam essa investigação: Que corpos foram excluídos pela revista, desde sua criação em 1968 até os dias atuais? Que marcas e significações corporais são codificadas no discurso midiático da Veja? Que traços corporais a revista reflete e retrata? O objetivo geral é analisar as metamorfoses estéticas nos modos de tratar o corpo neste semanário, verificando-se ainda como a revista construiu seu diálogo com o leitor. Os objetivos específicos são: registrar e categorizar os vários tipos de corpos apresentados na Veja, desde o início de sua publicação, e identificar quais modelos são deixados de lado. A hipótese central desta pesquisa é que no discurso midiático não há um ideal de corpo padronizado, mas um corpo ultramedido, normatizado por tal discurso, de acordo com os costumes sociais e as práticas de consumo de cada período da história, considerando que a espetacularização corporal da sociedade brasileira é retratada, dissecada, observada e ditada pela Veja. Para acompanhar as alterações dos corpos e identificar signos transformadores da imagem feminina na sociedade brasileira, o corpus é composto de 56 capas da Veja e as respectivas reportagens de capa que têm como tema central o culto ao corpo. A metodologia de trabalho percorreu a seguinte ordem: revisão bibliográfica a fim de selecionar bases teóricas sobre a questão proposta neste trabalho, além de pesquisa documental para análise das imagens do corpo. O trabalho tem a possibilidade de contribuir com os novos estudos do corpo na área de Comunicação e da análise das significações das imagens corporais e comportamentais da história brasileira recente

L’enjeu de cette thèse est de fonder une réflexion sur la représentation mentale et spirituelle du monde côtier par le biais des ornementations pariétales dans les espaces privés à Rome et en Campanie. Le sentiment de la nature côtière, qui se démarque de celui de la nature dans son ensemble autant qu’il s’y incorpore, n’est pas figé ; son évolution, perceptible dans le choix des thèmes et la manière stylistique avec laquelle ces derniers sont traités est déterminée par le contexte socio-politique de la genèse de ces expressions artistiques. Ainsi, nous traversons trois grandes époques : républicaine, post-républicaine et vespasienne correspondant aux trois styles pompéiens : deuxième, troisième et quatrième. Au fil de ces périodes, les paysages littoraux recèlent une symbolisation essentielle de l’ordre cosmique et de la structure idéologique qui permet l’interprétation de l’Univers. / The aim of this Ph D is to provide a consideration of the mental and spiritual representation of the coastal world through the mural paintings of Romano-Campanian houses. The sense of beauty in coastal nature which in fact differs from the sense of nature as a whole as much as it incorporates it is not set. Its evolution which is perceptible through choice of themes and through the iconographic styles is determined by the social and political context. Our investigation is based on three historical periods: a republican, post republican and vespasian, one corresponding to the three decorative Pompeian styles: the second, the third and the fourth. Throughout these periods, coastal landscapes involve a fundamental symbolisation of cosmic nature and of the ideological structure which allow an interpretation of the universe.

Esta pesquisa tem por objetivo investigar alguns aspectos que permitam sistematizar uma teoria da arte na Veneza do século XVI, a partir de dois tratados artísticos: o Dialogo di Pittura, de Paolo Pino (1548) e o Dialogo della Pittura intitolato LAretino, de Lodovico Dolce (1557). Para isto, enfoca cinco problemas: o conceito de mimesis; a estrutura dos tratados em sua relação com a Arte Retórica; Pino e Dolce como representantes da doutrina do ut pictura poesis; o ideal de beleza e a disputa pela primazia da cor sobre o desenho. / This research deals with some aspects that enable to systematize an artistic theory in Venice from sixteenth century, from two artistic treatises: Paolo Pinos Dialogo di Pittura (1548) and Lodovico Dolces Dialogo della Pittura intitolato LAretino (1557). In order to get over this objective we will discuss five problems: mimesis notion; the treatises structure in your relation with Rhetoric; Pino and Dolce as ut pictura poesis doctrine members; the ideal of beauty and the debate for the primacy of colour over design.

Made available in DSpace on 2016-03-15T19:48:36Z (GMT). No. of bitstreams: 1 Marcia Valeria de Araujo.pdf: 762124 bytes, checksum: 7018529fe25539f01ce7838cf4966f4e (MD5) Previous issue date: 2007-09-20 / The focus of the present work is to analyses the history of religious women s garment, beyond studies about women identity concerning religion and clothing crossing history of religion around the time. The differences between distinguished religions and clothing are the point of view to study the women identity and its place in religious community. Women are the biggest participant in Christian religion. Not only in participation but in numbers either. The possibilities opened by religious group to women s paper is the target of studies to search the knowledge of this knowledge of this relation. So, history and women clothing studies in the religious community are the importance of the present work. / O presente trabalho tem como objetivo geral traçar uma história do vestuário da mulher religiosa, através do estudo da formação histórica da identidade feminina e a relação com a doutrina da religião; bem como da formação da identidade religiosa, associada ao vestuário e adornos, estabelecendo uma clara relação com a história das religiões. Focará também, clara relação dessa identidade através da diferença de vestuário e adornos em diversas religiões através da comparação, visto que a mulher dentre o total de indivíduos freqüentadores de inúmeras denominações religiosas; ocupa papel principal na ação desenvolvida por estes sujeitos dentro da comunidade religiosa. São as mulheres que têm maior expressividade, sobretudo nas religiões cristãs. Aqui, a expressividade não significa necessariamente participação ativa e efetiva no desenvolvimento de cultos e da comunidade religiosa em si; mas sim expressividade em números. As possibilidades abertas pelos grupos religiosos ao papel da mulher é alvo de constantes estudos para buscar o entendimento desta relação. Logo, insere-se aqui o papel histórico da indumentária feminina, com identidade religiosa dentro as comunidades e grupos religiosos.

Submitted by admin tede (tede@pucgoias.edu.br) on 2017-10-10T16:46:36Z No. of bitstreams: 1 NORIVAL BOTTOS JÚNIOR.pdf: 878309 bytes, checksum: 189059bee321c390492588b58bf0ca4f (MD5) / Made available in DSpace on 2017-10-10T16:46:36Z (GMT). No. of bitstreams: 1 NORIVAL BOTTOS JÚNIOR.pdf: 878309 bytes, checksum: 189059bee321c390492588b58bf0ca4f (MD5) Previous issue date: 2012-02-08 / This work has as main objective to discuss the importance of Thomas Mann`s intelectual reflexion about the concepts of art and how the this artist as a figure of deviation of the social and cultural context that he does not attempt to perform. For instance, we Will study how Thomas Mann appropriate to the nietzschian`s philosophy as a model os misreading tradition,to emphasize the main concepts of “drunkeness”, “sickness” and “Will to power”. We Will search yeat, how Thomas Mann promove his asthetic misreading and position himself in a originaly way in front of all tradition, promoting, as we believe, a existencial reflexion that concerns the problems of original creation and the influence of the intertextual object of art. / Este trabalho tem como objetivo principal discutir a importância da reflexão intelectual de Thomas Mann sobre os conceitos de arte moderna e de como esse artista, como desviante da tradição cultural e social do ocidente busca se posicionar esteticamente dentro de um contexto de mundo que não lhe é inerente. Para tanto, estudaremos como Thomas Mann se apropria da filosofia de Nietzsche como modelo de desleitura da tradição, destacando-se os conceitos de “embriaguez”, “doença” e “vontade de potência”. Buscaremos evidenciar também como Thomas Mann promove sua desleitura da estética tradicional e se posiciona de modo original perante a tradição, promovendo uma reflexão existencial em torno dos problemas de criação e da angústia da influência literária.

Small firms struggle to survive competition with limited resources, and about 50% of start-up organizations fail after 5 years. The purpose of this qualitative multiple case study was to explore the strategies some beauty salon owners in the mid-Atlantic region of the United States use to access financial resources to support growth for longer than 5 years. The conceptual framework for the study was the resource-based view theory of the firm. Data were collected from 6 beauty salon owners who had succeeded for longer than 5 years. Semistructured face-to-face interviews and review of archival and transcript data yielded data saturation in combination with member checking. Data analysis was conducted using methodological triangulation with keyword-in-context analysis, comparison analysis, and content analysis. The 4 emergent themes from the study were personal savings, formal education and professional training as keys to funding, funding strategies, and small business challenges in acquiring funding. Findings from this study may contribute to social change by providing best practices and funding strategies that leaders of small- to mid-sized enterprises may use to access funding to ensure business survival for longer than 5 years. In addition, the findings in this study may reduce small business failure rate, increase sales revenue for the government, and increase employment in the region.

<p>Syftet med denna uppsats är att undersöka hur Internet fungerar som arena för alternativ offentlighet och för kommunikativa utövningar om mode- och skönhetsideal. Avsikten är att förstå hur Internet, och i synnerhet bloggen, fungerar som en plats där man kan tillämpa alternativa praktiker på.</p><p>Undersökningen fokuserar på svenska modebloggar som skiljer sig från mängden, det vill säga de privata bloggar som innehållsmässigt sticker ut och är nischade. De alternativa modebloggar som väljs ut för studien jämförs med Sofi Fahrmans (Aftonbladet) och Ebba von Sydows (VeckoRevyn) bloggar. Anledningen till att valet kom att falla på just Fahrman och von Sydow är att båda är välkända moderedaktörer som ofta figurerar i svenska medier; i TV, tidningar och på Internet.</p><p>Uppsatsen bygger på såväl beskrivande som komparativa innehållsanalyser av sex modebloggar och kompletteras med en öppen enkät som besvaras av ett antal strategiskt utvalda modebloggare. Syftet är att, genom att skapa en bakgrundsbild kring fenomenet modeblogg, få kunskaper om hur modebloggar upprättade av medieföretag samt privata och alternativa modebloggar skiljer sig åt. Undersökningen handlar inte om att undersöka hela modebloggvärlden, utan enbart en del av den mer ingående, för att se hur Internet utnyttjas som arena, för alternativ offentlighet.</p> / <p>The purpose for this study is to examine how Internet works as a space for alternative publicity and as a communicative practice for fashion and ideal of beauty. The idea is to understand how Internet and especially blogs works as a place to practice alternatives on.</p><p>The study is focused on Swedish fashion blogs that differs from the mass. The alternative fashion blogs that are chosen for the study are compared with two blogs from two famous Swedish fashion reporters, Sofi Fahrman (who is working for Aftonbladet) and Ebba von Sydow (at VeckoRevyn). The reason why these two reporters are picked out is because they are well known and often exposed in Swedish media; in TV as well as magazines and Internet.</p><p>This paper contains both descriptive and comparative content analysis of six fashion blogs as well as a questionnaire study answered by some strategically chosen fashion bloggers. The purpose is to, by giving a background explanation about the phenomenon fashion blogs, get knowledges about how fashion blogs made by media companies and private, alternative fashion blogs are differed. The intention with this study is not to explore the whole fashion blog world, but to tell brief about a part of it more detailed to see how Internet is used as a space for alternative publicity.</p>

“VeckoRevyn – your best friend in good times and bad?” is a BA thesis based on a weekly lifestyle magazine, VeckoRevyn, with a female demographic aged 18-25. Issues of the magazine, published in 2009 and on, is analyzed and dissected to better understand and be able to get answers for the questions of issue. What is said in the magazine, and how does the message reach the audience? Furthermore, the message, as well as the tone used to convey it, is reviewed as part of the discussion about consequence. The goal of this study is to show how, based on the material analyzed, a woman is spoken to in the magazine, and what kind of consequences this might have. VeckoRevyn claims it desires tobea close friend to its readers, a friend who enlightens and guides. But the fact is that in every case studied, there is an underlying message on how the readers have the chance to reach something better and more desirable based on her looks and appearance. How is this possible when in fact the magazine creates an artificial reality filled with unattainable ideals? This results in more stress in the lives of women, who constantly long to be “good enough”. The idea of beauty, which is a common theme throughout the issues of the magazine, is unfortunately based on a myth. This in turn results in mental exhaustion, a twisted self- image, low self esteem, anorexia and bulimia among its young female audience. Keywords: weekly magazine, VeckoRevyn, content, tone, the beauty myth, ideals, consequences

The aesthetic aspect of a functional product is growing to be an important reason for the consumers choice to buy the product. Despite this importance, aesthetics has not generally been incorporated into engineering design which makes much sense of functional and ergonomic designs. The study presented in this thesis aims to remedy this observed gap. The study focuses on the integration of aesthetic attributes with functional attributes of a product and on the quantification of the aesthetic principle from fine arts into design variables of the product. In particular, two hypotheses underlie this study: (1) design variables can be classified in terms of their relevance to functional, ergonomic, and aesthetic attributes, and (2) a particular aesthetic principle, namely visual balance, helps to achieve an improved aesthetic product.<p>The cell phone is used to ground this study. A statistic experiment using the cell phone product positively tests the first hypothesis, resulting in two design variable which are only related to the aesthetic attribute of the cell phone product. The study of the visual balance principle results in a more general formula which relates design variables to visual balance with consideration of both geometry and color of the cell phone product. Finally, another statistic experiment is designed, which positively tests the second hypothesis.<p>This study concludes: (1) the effective integration of aesthetics with function and ergonomics requires an analysis and classification of design variables, and (2) there is a potential to quantify all aesthetic principles from fine arts into design variables.

本論文探討在女性時尚雜誌中，美容用品廣告所使用的社會語用策略及語言手段。在本研究中，以Cook (2001)的廣告方法，Searle (1969)的適切條件，Grice (1975)的合作原則，以及Leech (1983)的禮貌原則做為分析的準則。 研究中分析的資料來自兩本女性時尚雜誌，Beauty和Elle。在語料量化分析方面，收錄了200條廣告詞，均分為兩類美容用品：化妝品和保養品。此外，在訪談質化分析方面，有12位女性受訪，以便評量4條選定的廣告詞之可信度。 語料的量化分析顯示：(1) 不同種類的美容用品有偏好的廣告方式。(2) 合作原則和禮貌原則的分配情形不同。(3) 以女性意識形態來說，化妝品廣告和保養品廣告有相異之處。(4) 不同的語言手段被用來廣告這兩類美容用品。 訪談的質化分析顯示：(1) 受訪者的社會背景(教育程度和年齡)影響她們對廣告的態度。(2) 不同的廣告方式影響受訪者對廣告的態度。(3) 廣告的類別不影響受訪者在適切條件、合作原則、以及禮貌原則上對廣告的態度。基於以上的分析，可以發現潛在消費者對說服力的認知與廣告主不吻合。也就是說，消費者不認為所分析的廣告有說服力，這顯示廣告無法滿足消費者的需求。本研究建議廣告主應該從消費者的觀點出發並補救這個問題。 / This study aims at exploring the sociopragmatic strategies and the linguistic devices employed in the beauty product advertisements in women’s fashion magazines. In this study, Cook’s advertising approach (2001), Searle’s Felicity Conditions (1969), Grice’s Cooperative Principle (1975), and Leech’s Politeness Principle (1983) are the criteria for analyses. This study takes both quantitative analyses and qualitative analyses. For quantitative analyses, 200 pieces of advertisements were collected from two women’s fashion magazines, Beauty and Elle. These data are equally distributed to two types of beauty products: cosmetic products and skin-care products. In addition, for qualitative analyses, twelve women were interviewed to evaluate the effectiveness of the elements contained in four pieces of advertisements selected. Results of quantitative analyses show (1) that hard-sell approach is preferred on beauty products; (2) that the distribution of the maxims of Cooperative Principle is that Quality Maxim and Manner Maxim are obeyed most frequently, but Quantity Maxim is violated most often; (3) that the distribution of the maxims of Politeness Principle is that Tact Maxim and Modesty Maxim are implemented the most frequently; (4) that cosmetic ads and skin-care ads emphasize on different components of woman ideology; (5) different linguistic devices are used to advertise the two types of beauty products. The qualitative analyses of the data show (1) that the subjects’ social backgrounds (in this case, education level and age) do affect their attitudes of persuasiveness toward advertisements; (2) that different advertising approaches do influence the subjects’ attitudes toward the advertisements; (3) that advertisements of different types of beauty products do not influence the subjects’ attitudes toward the advertisements no matter by Felicity Conditions, by Cooperative Principle, or by Politeness Principle. Based on the analyses given above, it is found that the subjects’ perception of persuasiveness does not match with that of the advertiser’s. To these potential consumers, those advertisements analyzed are not persuasive, which indicates that the advertisements fail to satisfy the consumer’s demands. It is suggested that the advertiser takes the consumer’s perspective to promote the persuasiveness of advertisements and the consumer’s acceptance of the commodities to be sold.