Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. These variables are previous purchase experience, privacy concerns, and attitudes towards personalization.  Method: The primary data collection was developed through a quantitative research approach. Moreover, the survey was used as an instrument to collect the  data from individuals that have made online purchases at least one time in  the past 12 months.  Conclusion: To conclude, our findings show that previous purchase experience  and attitudes towards personalization positively impact consumer purchase intention. On the other hand, our findings show that privacy concerns have no significant correlations with consumer purchase intention and attitudes towards personalization, which means that privacy concerns don't have any impact on purchase intention and attitudes towards personalization.

In the digital era, e-commerce has gained significant traction, displacing traditional brick-and-mortar stores. However, this transition has raised concerns among consumers regarding e-privacy and e-security. Disclosing personal information on public e-commerce platforms exposes individuals to potential risks, such as data breaches. It is crucial to address and understand these concerns to foster consumer trust and ensure the sustained growth and success of e-commerce. Therefore, this research employs a qualitative deductive approach which is valuable in achieving the purpose of this paper, in exploring consumers' concerns in e-commerce when the private goes public. Thus, semi-structured interviews were conducted with eight (8) participants to ensure the gathering of in-depth information.  The key findings of this study emphasise that despite their concerns, consumers continue to engage in e-commerce due to its convenience. Trust in reputable e-commerce platforms is critical in alleviating privacy concerns. Individual knowledge and past experiences shape consumers' concerns, highlighting the significance of utilising trusted platforms and third-party payment methods. However, there remains a lingering caution stemming from potential hidden costs and fears of data misuse. The study underlines the importance for businesses to prioritise privacy and security measures, enhance transparency, and build trust. Additionally, it recommends implementing more explicit privacy policies and increasing consumer education on these matters.

This is the final submission of my Masters Thesis. / OBJECTIVES: Cognitive disordered eating behaviours (body shape concerns) are prevalent among youth with higher unhealthy body mass indexes (BMIs), while physical disordered eating behaviours (unhealthy changes in eating habits) are common mechanisms in determining future BMI. This thesis investigates the associations between these disordered eating behaviours and BMI categories and evaluates potential covariate modification. As a secondary objective, this thesis investigates the association between unhealthy eating patterns and BMI categories. METHODS & DATA ANALYSIS: This study was conducted among Canadian youth aged 12-17 (n=12,350). Body shape concerns were measured as the frequency of having a preoccupied desire to be thin while changing eating habits was measured as the frequency of changing eating habits to manage weight. Unhealthy eating patterns were defined as frequent restaurant eating, energy drink consumption, and skipping breakfast. Categorical BMI classifications consisted of obesity, overweight and normal/underweight. Adjusted multinomial logistic regression models were constructed. Covariates were independently tested for statistical interaction in the primary relationships. Measures of association were reported as adjusted odds ratios (ORs) with 95% confidence intervals. RESULTS: Having a preoccupied desire to be thin was associated with increased odds of being overweight and having obesity. These relationships were modified by sex, physical activity, and sleep. Changing eating habits to manage weight was associated with increased odds of being overweight and having obesity. These relationships were modified by sex. Skipping breakfast increased the odds of being overweight and having obesity, while consuming energy drinks increased the odds of having obesity. CONCLUSION: Over 40% of the sample experienced some frequency of having body shape concerns or changing eating habits to manage weight. These disordered eating behaviours increase the odds of being overweight and having obesity. Continued monitoring through national–level surveys, will be crucial in understanding changes in rates of disordered eating behaviour. / Thesis / Master of Public Health (MPH)

Telehealth and telemedicine have revolutionized the healthcare system in terms of access to information and remote medical treatment. While there is a great deal of literature on current perceptions of telehealth care systems, relatively little is known about perceived user needs and acceptance of future telehealth systems. One way to assess future attitudes is to evaluate anticipated usage of telehealth devices through perceived advantages and disadvantages. Additionally, this study seeks to assess the reliability of a new measure of technology acceptance that capitalizes on human motivation using self-determination theory. An online survey consisted of an original 40-item measure of motivation to use telehealth technology, the Psychosocial Impact of Assistive Devices Scale (PIADS; Jutai & Day, 1996), questions adapted from Edwards et al. (2014) about perceived advantages and disadvantages of telehealth devices, and open-ended questions about advantages, disadvantages, and concerns of interacting with telehealth devices in the future. The open-ended questions were coded for themes. Results also indicated that there was a high reliability between the MUTT and the PIADS, however the MUTT was slightly more reliable. Significant correlations were found between the overall MUTT and subscales of autonomy, competence, relatedness, and goals, as well as moderate correlations between the subscales of the PIADS (i.e., competence, adaptability, self-esteem) and the MUTT. The results of this research will be discussed further.

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The purpose of this study was to investigate the influence of affect on privacy concerns and privacy behaviors. A considerable amount of research in the information systems field argues that privacy concerns, usually conceptualized as an evaluation of privacy risks, influence privacy behaviors. However, recent theoretical work shows that affect, a pre-cognitive evaluation, has a significant effect on preferences and choices in risky situations. Affect is contrasted with cognitive issues in privacy decision making and the role of affective versus cognitive-consequentialist factors is reviewed in privacy context. A causal model was developed to address how affect influences privacy concerns and privacy behaviors. The model of privacy risk proposed in this model argues that affect (or “feelings”) influences privacy behaviors directly as well as thru privacy concerns. To test the model, subjects were recruited using Mechanical Turk and paid for their participation. Affect, the key construct in this research, was measured using a word association technique as well as methods developed in the implicit attitudes research. Well-known scales were used to measure privacy concerns and behavioral intentions. Data was collected from subjects using a pretested privacy scenario. Data analysis suggests that, in line with published IS research, privacy concerns affect privacy behaviors. Affect has no impact on privacy concerns nor on privacy behaviors at the traditional 5% level of significance, though it is significant at the 10% level of significance. Improving the instruments used to measure affect, use of a large sample size to detect small effect sizes and more control over the instrument administration instead of an online survey are suggested for future research.

The purpose of this study is to determine the extent of leisure counseling provided in Texas Community Mental Health and Mental Retardation Centers. Data was gathered from responses to a survey sent to Texas Community MHMR Centers. There was a ninety-three per cent response rate. The results indicated leisure counseling was not being provided, although some minor components of leisure counseling were being conducted at individual centers. Recommendations were made for expansion of recreation programs, the institution of counseling sessions dealing with leisure related topics on a regular basis, the use of leisure interests.:assessment instruments, and the development of a systematic recreation information referral system.

The purpose of this study was to explore the concerns of parents upon learning about their children’s gay or lesbian sexual orientation from the conceptual framework of attachment theory. Personal and contextual factors such as parents’ attachment anxiety and avoidance, parent and child gender, length of time since disclosure, and parents’ prior interpersonal contact with gay and lesbian person(s) were examined to see how they influence parents’ concerns. Members of Parents and Friends of Lesbians and Gays (PFLAG) support groups were electronically surveyed using the Experiences in Close Relationships - Short Form (ECR-S; Wei, Russell, Mallinckrodt & Vogel, 2007) and the Concerns of Parents of Lesbians (COPLAG; Conley, 2011b). A total of 296 parents met the criteria to be considered participants. The results of this study indicated that parental concerns are correlated with attachment anxiety, but not attachment avoidance. There were significant differences in concern levels between parents who reported high levels of interpersonal contact with gay or lesbian people and those who reported low levels. Parents’ concerns were significantly higher for gay sons than for lesbian daughters. Amount of time since disclosure was not found to be a significant factor in parental concerns; however, attachment anxiety and amount of time since disclosure were negatively correlated. Additionally, parents who were aware of their child’s sexual orientation for more than five years reported lower levels of attachment anxiety than parents who were aware of their child’s gay or lesbian sexual orientation for less than five years. Although parent gender was a variable in this study, too few fathers participated, precluding analyses using parent gender. Overall, the results indicate that parents’ concerns about having gay and lesbian children are influenced by both intrapsychic and contextual factors.