設計思考是強調以人為本的創新，透過同理心之觀察、研究，全盤發想整體的創新對策來解決最根本的議題，並以原型製作輔助闡述，創造出新組合和跨領域解決方案，最終達到策略商業設計的目的(Strategic business design)。 現在，純粹以製造為導向、科技為導向的能力與觀念已不足以因應台灣當前所處之市場競爭環境，設計思考闡述回歸人性、回歸關懷顧客的根本需求，「以人為本」，援引社會學家、人類學家的田野調查方法，及開放的動腦會議，提供創新思考模式開發產品、服務甚至是流程或組織變革。 本研究以創新的擴散為研究架構，結合台灣企業實務導入之經驗，與相關領域專家訪談，希望能對台灣企業面臨之挑戰提供建議。 / What is “Design Thinking”? Design thinking is the human-centered innovation that focuses on the issues of observation, accurate definition and early test. Through these processes with empathy base, we are able to come up with a total innovation strategy which solves the fundamental problems. With the help of prototyping, design thinking creates a whole new interdisciplinary innovation achieving the ambition of strategic business design. This system which includes manufacture- oriented abilities and tech-oriented concepts is inadequate for the fierce competition what we live in. Design thinking makes us return to human nature by methodologies of sociology and anthropology. In addition, open brainstorming provides an innovative way for new product development, new service or even organization reforms. This research bases on the “Diffusion of Innovations” written by Everett M. Rogers, and the experiences gained from practical execution of industry and experts, hoping it would give some advice on dealing with nowadays challenges.

近二十年來，環境低碳永續思潮可謂國際城市規劃顯學，各國在城鄉及建築規劃領域之設計思維及技術手法也積極提升，日益精進。台灣政府也不自外於此風潮，施政走向積極回應此地球公民責任，將節能減碳、綠色永續列為政府規劃標案之關鍵議題。工程顧問業面對此項國際競爭挑戰，應透過設計思考程序來養成工程師永續思維，建立解析環境永續低碳議題之整合規劃能力，為本研究之主要研究動機與目的。 本研究爰引歐盟生態城市規劃流程為基礎，導入設計思考理念與手法，建立一套具備全球生態城市規劃思潮、可科學化具體操作雙重特點之整合規劃作業程序。同時，透過平潭總體規劃國際競圖案之實際操練，讓設計團隊體驗在嚴謹的論證前提框架內，藉由科學程序引導，激發出創新提案，也讓設計者體認到整合規劃之必須與重要度。 建置永續城市規劃整合模型亦為本研究之重要成果，主要功能係可檢核運算規劃方案對生態永續層面之達成率。此整合模型以歐盟生態城市規劃流程為主要框架，再納入國內生態社區評估系統之分項指標，兼俱國際前瞻思潮、與國內既有評估系統儘量相容兩項特性。另為因應不同規模尺度規劃任務之精細度要求，將整合模型區分成快速評估及詳實評估兩種版本，並以江蘇啟東濱江新城總體規劃案進行快速評估版之實證演算。 本研究將設計思考導入城市規劃實質作業，誠屬首創，研究成果所建立之整合規劃作業程序與永續城市規劃整合模型，亦屬城市規劃在製程(Process)與供應(Offering)兩類項之創新突破。未來，將持續進行相關專業評估指標之細化、模型執行電腦程式化、成果數值轉化等模型優化擴充，俾使成為引導永續規劃之重要專業工具，戮力工程顧問應盡之企業社會責任。 關鍵詞：生態城市規劃流程、設計思考、永續城市規劃 / During the past two decades, the low-carbon-emission and sustainability should be the two most important issues of urban planning, while all the theory and technical approach related to urban planning are enhanced increasingly sophisticated. Taiwan government is also engaged in this trend. For actively responding to the responsibility as an international citizen, energy saving, carbon reduction, and green sustainable development are requested as key issues of government tenders. Facing these international challenges, how engineering consultancy to develop the integrated planning capability through design thinking process to resolve environmental sustainability and low-carbon agenda, is the principal motive and purpose of this research. Based on the EU eco-city planning process, the integrated planning standard process is established through the concept of design thinking and practices. The global eco-city planning concept and scientific specific operation are both characteristics of this comprehensive planning procedure. Besides, through the practical exercises of Ping-tan conceptual master planning international competition, the design team is experienced how an innovation proposal could be created in this rigorous scientific procedure and the synergy of integrated planning. Establishing the sustainable urban planning integrated model is the important result of this research. This model could evaluate the sustainability commitment of each planning alternatives. The model is developed with the main framework of the EU eco-city planning process and detailed indicators of EEWH-EC model. Taking into account the international forward-looking thought and compatible with the local EEWH-EC model are two significant characteristic of this integrated model. This integrated model is functionally developed into two versions, rapid assessment and detailed assessment, to cope with the different scale of planning tasks. In addition, the rapid assessment version is implemented for the Qi-Dong Riverside new district conceptual master planning project. In this research, the design thinking initiated into urban planning process is a pioneering undertaking. The two findings of this research, integrated planning standard process and sustainable urban planning integrated model, are having innovation breakthrough each other in process and offering of urban planning. The further expansion of the model, Including professional assessment indicators refinement, computer programming implementation, and the output solution formation, will be continued. In the future, the model is expected to be optimized as an important tool for urban planning. It will be the best practice of corporate social responsibility for engineering consultancy. Keywords： eco-city planning process, design thinking, sustainable urban planning

The rapid disposal of products has detrimental effects on environment which is increasing resource consumption for the production of new products, along with the waste production. Therefore, designing long lasting products has great importance for achieving sustainable consumption and production. The present study analyzes the implications of an approach called post-use design thinking for achieving sustainable consumption and production through product longevity. To explore that approach, two educational industrial design projects are analyzed throughout the study. The results suggest that post-use design thinking should be considered at the early stages of the design process. The idea generation exercises developed specifically for this design thinking seem to be helpful in generating design solutions for post-use phase. The results also indicate that the post-use design thinking is feasible in terms of design and production for glass packaging products, which is the specific case analyzed throughout the research.

基隆，一個早期興盛的貿易港口，在搭乘著郵輪來台的日本老婆婆眼中，這個港口似乎還留著她年輕時所見的繁華過往。隨著產業變遷及全台各地後起發展，基隆不再是唯一貨港，反而隨著逐年興起的旅遊業，成了大量郵輪的停靠岸。基隆像是停留在過去的時空中，與現今全球都市的均一化成了極大的反差對照，但卻也因此而保存了自我的地域風貌。 近年來城市興起一股以設計、創意為主導模式，企圖帶領都市走出一條有別於以往的思考模式，都市不再是以大量開發及建設做為金流指標，而是轉向由居民的互動參與及凝聚在地情感的生活指標，城市改由在地出發，重新思考如何在價值與價格、保存與開發、過去與未來中找到平衡。 本研究以基隆市中心為研究範圍，由設計思考模式以發覺、發現、發想、發展四個過程，經由反覆的發散與收聚斂過程，透過城市五行循環與制約特性中建構出平衡機制，分別對標竿案例及研究案例做分析。在標竿案例以美國紐約High Line Park經由城市五行分析其轉化歷程發現其成功是來自於多向的平衡機制。而在研究案例以基隆市中心區域分析在城市五行運行中所導出的問題及找出問題背後的關連性，透過城市五行診斷及分析為基隆市中心的再生提出具體建議。最後經由案例分析中驗證城市五行的歸屬。 / Keelung, a trading seaport boomed in late nineteenth century under the Japanese colonial era, seems still having its former glamour and busy days in the eyes of an old Japanese grandma, who just embarked from a docked cruise liner at the port in present day. Due to the change of core industrial transformation in Taiwan and the raise of other ports, Keelung is no longer the only trading seaport in the region. It has transformed to a popular cruise line destination from the recent increase in the tourism business demand. Contrast to other global cities’ modern and urban movements, Keelung looks like a city staying unchanged from its earlier days. Also because of this frozen in time, the city was able to preserve its charms and geographic terrain. During the recent decades, design thinking and creativity have been the leading model for city development. The intention behind was to create a design concept from a different thought process. Urban development is no longer targeting massive development and construction nor valued by the economic growth. Instead it is focusing on residents’ interactions within and the quality of life for the community. A city is transforming into local communities; and trying to find a balance between its value and price, between conservation and development, and between past and future. The scope of this project is downtown Keelung City. Use design thinking to review the project in four stages: Discover, Define, Develop, and Deliver. From repeated divergence and convergence processes, through the cycle of five elements (in the city) with mutual generation and mutual restriction properties, a balance was formed. The comparison analysis was conducted between the High Line Park Project and this Keelung City Project. First, utilizing the five elements in the city, it was found that the success of the High Line Park project was due to a formed balance between these five. Second, the Keelung City project emphases on using the cycle of five elements to diagnose and analyze the problems and the connections between these problems among smaller sections of the downtown area. In addition, through the diagnosis and analysis, a recommendation was outlined for the Keelung City regeneration. Finally, detailed cases of the project confirm the matching category between the five elements and the city.

近數十年來，服務經濟蓬勃發展，使得服務設計在各個產業中嶄露頭角，也帶動了製造型企業進行轉型的浪潮。要設計一個令使用者滿意的服務需要對使用者深入的了解。然而，要從使用者身上得到洞見(insights)必須倚賴服務設計師的經驗及能力，對於經驗較少的設計師以及產品導向思維的企業是相當困難的。過去雖然已有許多探討設計師能力的研究，但對於如何以資訊系統輔助服務設計的過程仍鮮少有研究。本研究首先建構服務設計師在做洞見發現(insight discovery)時，會如何操作他們的認知模型(mental imagery)來讓資料變成有意義的資訊，接著提出一個以 ConceptNet 為知識庫的資訊系統 - Discover+ 來輔助這個過程。另外，我們也提出了洞見深度地圖(Insight Depth Map)，作為衡量洞見影響力的模型。期望本研究能對於服務設計及設計管理的領域有所貢獻，也希望能幫助所有的服務設計師。 / Service economy has been under the spotlight during past decades as well as design thinking has been widely promoted in recent years. Developing a desirable service needs in-depth understanding to customers. However, in the past, discovering insights from customers usually depends on designers’ experiences. It’s hard to do it well for novice designers as well as enterprises with G-D logic mindsets. Although some researches have been done on designers’ ability, little information is available on information technology facilitating the service design process. In this research, we propose an IT artifact with the commonsense knowledge in ConceptNet to facilitate the insight discovery process. We also propose a concept of insight depth which can be a measurement of the influential extent of insights. This research is believed to shed light on both the management and design field for services. We expect this can help no matter who are designing services.

Submitted by Milena Rubi (milenarubi@ufscar.br) on 2017-06-01T14:03:52Z No. of bitstreams: 1 LEONESSA_Nathalia_2016.pdf: 56993911 bytes, checksum: c3674f0762a44d85df19038a13d9f2d2 (MD5) / Approved for entry into archive by Milena Rubi (milenarubi@ufscar.br) on 2017-06-01T14:14:25Z (GMT) No. of bitstreams: 1 LEONESSA_Nathalia_2016.pdf: 56993911 bytes, checksum: c3674f0762a44d85df19038a13d9f2d2 (MD5) / Approved for entry into archive by Milena Rubi (milenarubi@ufscar.br) on 2017-06-01T14:14:33Z (GMT) No. of bitstreams: 1 LEONESSA_Nathalia_2016.pdf: 56993911 bytes, checksum: c3674f0762a44d85df19038a13d9f2d2 (MD5) / Made available in DSpace on 2017-06-01T14:14:40Z (GMT). No. of bitstreams: 1 LEONESSA_Nathalia_2016.pdf: 56993911 bytes, checksum: c3674f0762a44d85df19038a13d9f2d2 (MD5) Previous issue date: 2016-12-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / The methodologies currently used by startups for market discovery and software development focus on a more agile and fast development, aiming to obtain learning about the potential market. Often, these methodologies set aside good software development practices to make the process faster and more dynamic, with constant end-user participation. If, on the one hand, the use of methodologies such as Scrum and RUP for software development can result in the development of technological solutions that are not used by users due to the lack of participation in software construction, on the other hand, they bring many benefits when it comes to project management and software quality. In contrast, the opposite occurs to the methodologies and tools currently used by startups, such as Lean Startup, Customer Development, Thinking Design and Business Model Canvas. These methodologies and tools focus on the discovery and validation of the market, without concern for the final quality of the product developed for the client, impacting directly. This impact can also be a waste of time in developing a product that no one will be able to use because of the large number of failures or even it never be finalized due to management problems. The lack of concern for good management of a development project, and its final quality, can do as much damage as the lack of approximation with the potential client. Moreover, in an environment of extreme uncertainty, unknown variables should be reduced in order to achieve overall development success, not just business models. The use of good Software Engineering practices may allow obtaining more information and technical data about the solution developed, which directly impact the user. This information can be used as a basis for decision making, thereby reducing risks related to final product quality and project management, making it easier for potential customers to use, and leaner development. In this sense, this work proposes a software development methodology for startups, Startup Kaizen (SK). SK integrates good practices of methodologies such as RUP and Scrum with methodologies focused on validation and market discovery, such as Lean Startup, Customer Development, Thinking Design and Business Model Canvas. This union of good software engineering practices with market discovery aims to minimize the risk variables for the creation of a new company, whether related to market or management and software quality. After the creation of Startup Kaizen, a case study was performed with its application with graduate students in Computer Science at the Federal University of São Carlos in Sorocaba. This application allowed the data collection to analyze the results in the form of a case study. / As metodologias atualmente utilizadas por startups para descoberta de mercado e desenvolvimento de software focam no desenvolvimento mais ágil e rápido, visando a obtenção de aprendizado sobre o mercado de atuação. Muitas vezes, essas metodologias deixam de lado boas práticas de desenvolvimento de software para que ele seja realizado de forma mais dinâmica e rápida, com constante participação do usuário final. Se, por um lado, a utilização de metodologias ágeis como Scrum e metodologias mais tradicionais como RUP, para o desenvolvimento de software pode resultar no desenvolvimento de soluções tecnológicas que não são utilizadas pelos usuários por falta de uma constante participação deles na construção do software, por outro lado, elas trazem inúmeros benefícios quando se trata de gerenciamento de projeto e qualidade de software. Em contrapartida, o oposto ocorre para as metodologias e ferramentas atualmente utilizadas por startups, tais como Lean Startup, Customer Development, Design Thinking e Business Model Canvas. Essas metodologias e ferramentas focam na descoberta e validação de mercado, sem a preocupação com a qualidade final do produto desenvolvido para o cliente, impactando-o diretamente. Esse impacto pode também acarretar um desperdício de tempo no desenvolvimento de um produto que ninguém conseguirá utilizar, devido à grande quantidade de falhas, ou até que nunca será finalizado, devido a problemas de gerenciamento. A falta de preocupação com um bom gerenciamento de um projeto de desenvolvimento, e sua qualidade final, podem trazer tantos prejuízos quanto a falta de aproximação com o potencial cliente. Além disso, no ambiente de extrema incerteza, as variáveis de insegurança devem ser reduzidas ao máximo possível visando a obtenção de sucesso no desenvolvimento como todo, e não apenas em relação a modelos de negócios. A utilização de boas práticas de engenharia de software pode possibilitar a obtenção de mais informações e dados técnicos sobre a solução desenvolvida, que impactam diretamente o usuário. Essas informações podem ser utilizadas como base na tomada de decisão, diminuindo assim, os riscos relacionadas a qualidade final do produto e gerenciamento de projeto, facilitando a utilização por seus potenciais clientes, além de um desenvolvimento mais enxuto. Neste sentido, este trabalho propõe uma metodologia de desenvolvimento de software para startups, o Startup Kaizen (SK). O SK agrega boas práticas de metodologias como RUP e Scrum com metodologias com foco na validação e descoberta de mercado, como Lean Startup, Customer Development, Design Thinking e Business Model Canvas. Essa união de boas práticas de engenharia de software com a descoberta de mercado, tem como objetivo minimizar as variáveis de risco para a criação de uma nova empresa, sejam elas relacionadas a mercado ou gerenciamento e qualidade de software. Após a criação do Startup Kaizen, foi realizado um estudo de caso com sua aplicação com alunos de pós-graduação em Ciências da Computação da Universidade Federal de São Carlos em Sorocaba. Essa aplicação permitiu a coleta de dados para análise dos resultados na forma de estudo de caso. / 33001014

Despite being explored and constantly improved through the years, onboarding of new hires in corporate organizations has remained a challenge. Many of the issues can be linked to a lack of communication between the organization and the new employee, as well as the common nature of these environments where information is spread across job titles and sources. This thesis discusses the feasibility of implementing a basic chatbot that will allow new hires to ask questions and request varied information at all times, using an interface such as a messaging app. This research explores the way chatbots should be designed in order to be effective, reliable and enjoyable from a user experience perspective. The chatbot was developed using the Chatfuel platform and tested by new employees at a corporate environment. The users were requested to explore the chatbot freely and then asked to answer a survey. The interactions were also recorded and analyzed from in both qualitative and quantitative ways (chat logs and analytics). The study proves that an onboarding chatbot is a useful tool for new hires and can be used as a communication facilitator between the organization and the new hires during the first weeks of employment, and also after that, serving as an information source and a broadcasting method. The chatbot gives the new hires an accessible source of information that helps on the process of getting to speed, and enables a positive experience that increases familiarity in the new workplace.

Com a crescente oferta de cursos superiores de design no Brasil, considerou-se que parte dos egressos destes cursos não seguem atuando nesta área. Notou-se que, com o advento de publicações sobre o tema do design thinking e sobre o ensino de elementos do design na educação geral, há valorização dos atributos da formação do designer para resolver problemas em outras áreas. O objetivo desta pesquisa foi verificar a possibilidade de aspectos da formação em design permearem a atuação de ex-alunos deste curso no desempenho de outras atividades profissionais. Metodologia de projeto, antecipação construtiva, capacidade criativa, uso de linguagem visual, pensamento abstrato, análise crítica, noções de gestalt e de semiótica, entre outros elementos, fazem parte da formação do designer e interferem em sua forma de pensar e de resolver problemas. Esta pesquisa se baseou em métodos qualitativos de investigação, empregando, sobretudo, entrevistas semiestruturadas em profundidade com diversas categorias de respondentes afetas à temática. / With the growing offer of higher education courses in design in Brazil, some that graduate from these courses end up not working in this area. The advent of publications on the subject of design thinking and on the teaching of design elements in general education, the attributes of designer\'s academic background for solving problems in other areas are being valued. The object of this research was to check for the possibility that aspects of their background in design might permeate the actions of former students of this course when carrying out other professional activities. Project methodology, constructive anticipation, creative capacity, the use of visual language, abstract thinking, critical analysis, notions of Gestalt and semiotics and other elements form part of the designer\'s education and interfere in his/her way of thinking and solving problems. This research is based on qualitative methods of investigation and uses, in particular, semi-structured and in-depth interviews with many different categories of respondents who are devoted to this subject.

Submitted by Marcos Paulo Rodrigues Montenegro (marcospromontenegro@gmail.com) on 2018-08-16T22:19:46Z No. of bitstreams: 1 DISSERTAÇÃO REVISADA JULHO.pdf: 9498473 bytes, checksum: 592b91998a240c1445202c03d8237c75 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2018-08-28T13:59:06Z (GMT) No. of bitstreams: 1 DISSERTAÇÃO REVISADA JULHO.pdf: 9498473 bytes, checksum: 592b91998a240c1445202c03d8237c75 (MD5) / Made available in DSpace on 2018-09-11T14:33:30Z (GMT). No. of bitstreams: 1 DISSERTAÇÃO REVISADA JULHO.pdf: 9498473 bytes, checksum: 592b91998a240c1445202c03d8237c75 (MD5) Previous issue date: 2018-06-21 / O objetivo geral desta pesquisa é demonstrar como o Controle Externo pode contribuir na redução dos riscos de desastres, contribuindo para a governança democrática. Em seus objetivos específicos, o estudo pretende: a) identificar os Tribunais de Contas como condutores da participação social em estágios pré-decisórios da formulação de políticas de Redução dos Riscos de Desastres (RRD); b) propor o conceito de Economicidade Colaborativa como abordagem teórica para garantir o fortalecimento do sistema de controle e da governança democrática; c) aplicar a metodologia do design-thinking como abordagem prática para o entendimento da demanda pública ante cada realidade local. / Objective - The general objective of this research is to demonstrate how External Control can contribute to reduce the risks of disasters, contributing to democratic governance. In its specific objectives, the study intends to: a) identify Audit Courts as drivers of social participation in pre-decision stages of formulating policies for Disaster Risk Reduction (DRR); b) propose the concept of Collaborative Accountability as a theoretical approach to ensure strengthening of the control system and democratic governance; c) apply designthinking methodology as a practical approach to understanding public demand of each local reality. Methodology - Design-Thinking, applying the concept of Collaborative Accountability at the ex-ante moment of the public policy of DRR, with i-Cities indicator (IEGM) in the Kingdon Multiple Flow Model (2003).Discussion and Possibilities - The possibilities revolve perspectives of the Schools of Accounts and Management (ECG), Schools of the Audit Courts that seek to improve internal and external controls. Pedagogical essence of the concept of Collaborative Accountability provides a more integrated and cohesive architecture in DRR policy, strengthening system of control of public administration, engagement of society, and democracy. Practical implications – Applicability of the research was shown to be relevant, since it opens up possibilities for better qualification of public policies capable of dealing with wicked problems such as disasters, when from the moment of the pre-decision stages of its formulation. It also improves degree of institutionality of the Audit Courts, contributes to updating of IEGM as well as improves DRR policy and Public Administration. Social implications - The study allows to know performance of the Accounts Courts and to propose improvements in external control given historical and evolutionary conditions of the public administration, in the context of a democratic society in network. In this context, when referencing the citizen in the center of the democratic framework, Collaborative Accountability uses social learning to bring educated citizens and trained public servants, concerned with generating a public value that considers equity and culminates in Social Resilience. It seeks to develop a collective consciousness capable of arousing in the elected agent greater capacity to operate with different forms of knowledge acquisition, allowing greater inclusion and participation of citizens and public servants in formulation of public policies (RRD), when in their pre- according to local reality. Originality - Collaborative Accountability, of pedagogical essence and applicable by Schools of Accounts and Management (ECG), revisits classical approaches and suggests new arrangements capable of dealing with complexity of current public problems such as disasters. Thus, External Control Bodies can use these arrangements to watch over public policy cycle - from the origin - exercising a more integrative and cohesive control. It is a new approach to stimulate democratic concertation and civic engagement in policy-making, providing new areas for future research on subject

O que se desejou investigar é se a metodologia do Design Thinking (DT) e da Teoria de Resolução de Problemas Inventivos (TRIZ) podem ser utilizadas em conjunto de maneira sinérgica na fase conceitual de um processo de desenvolvimento de produto (PDP) automotivo do tipo APQP (Advanced Product Quality Planning) com a finalidade de alavancar a criatividade na geração de ideias e, ao mesmo tempo, selecionar o melhor conceito para levar às demais fases do PDP. A presente pesquisa busca entender dentro da literatura os pontos fortes e limitações de cada uma das metodologias e, ao mesmo tempo, propõe uma forma de combiná-las à metodologia APQP. O processo proposto é então testado dentro de um projeto de redução de massa de guarnição de carroceria na região da porta de um veículo automotivo de passeio. Como ficará demonstrado, o PDP automotivo do tipo APQP, utilizando a melhoria proposta, se mostra mais eficaz ao alavancar a criatividade ao mesmo tempo que consolida uma fase de conceito dentro do APQP automotivo tradicional. Através desta pesquisa, concluiu-se que ambas as metodologias são sinérgicas e que, portanto, podem trazer melhorias para o atual processo APQP, alavancando a qualidade e assertividade da geração de ideias, bem como apoiando a seleção do melhor conceito a ser levado para as próximas fases. / This research aimed to verify whether the methodology of Design Thinking (DT) and the Theory of Inventive Problem Solving (TRIZ) could be used together synergistically in the conceptual phase of a new product development project (NPD) in the automotive industry through the also know APQP (Advanced Product Quality Planning) process. The main purpose was to leverage the creativity by generating ideas that are more qualified and, at the same time, select the best product concepts to be taken to the next phases of the NPD. This research seeks to understand within the literature the strengths and limitations of each of the methodologies and, at the same time, a proposal is made on how to integrate them into the APQP methodology. The proposed process is then tested in a project of mass reduction of the door body seal of an automotive vehicle. As shall be demonstrated, the automotive NPD, by using the improvement proposal, will become more effective by leveraging the creativity while consolidates a conceptual stage within the APQP. Through this research, it is concluded that both methodologies are synergistic and, therefore, can bring improvements for the current APQP process by leveraging the quality and assertiveness of the generation of ideas, as well as supporting to select the best concept to be taken to the next phases.