Decades of market research have investigated how music can influence consumer purchase, food consumption, and alcoholic drinking. Before market researchers declared music an influencer of atmospheric perception, sociologists discovered the sway of music on crowd collective action in sporting events, political rallies, and societal unrest. There remains a lack of research on how live music may influence football fan behavior during a game. Therefore, this study observed the number of behavioral responses from university students elicited by a university marching band’s music prompts (N = 11) at an American university football game. By recording observations of behavior in the student section during home football games, this investigation found that from the total number of music prompts observed (n =202), 50% (n =100) of the music prompts elicited a behavioral response from the student section.

Este trabalho analisa as possíveis causas de quebras de eixos de motores para sistemas de arrefecimento (eletro ventiladores) devido à fadiga. Para isso, define o fenômeno de fadiga e modos de como evitá-lo. Introduz o conceito de vibrações lineares, apresenta os tipos de ensaios de vibração, mostra as alterações do comportamento mecânico do material de um eixo em função do processo de fabricação empregado em sua manufatura e de seu projeto. Define o que é um sistema de arrefecimento e, por último, em um estudo de caso, faz a análise completa do eixo de um determinado eletro ventilador comercial demonstrando situações onde ocorreram quebras por fadiga. / This work has as objetive to analyze fracture possible reasons of a cooling systems fan shaft. For this, it defines fatigue and how to avoid it. It introduces the concept of linear vibration, it presents the types of vibration tests, it shows changes in the mechanical behavior of the shaft material depending on the manufacturing process and design, it defines which is a system of cooling. Finally, in a case study, it analyzes the shaft fatigue fracture of a particular commercial electric fan.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2016-09-19T18:15:58Z No. of bitstreams: 1 Fabiano Fernandes Martins.pdf: 1507324 bytes, checksum: 3cfef9597cdd060101f2de64d41105ed (MD5) / Made available in DSpace on 2016-09-19T18:15:58Z (GMT). No. of bitstreams: 1 Fabiano Fernandes Martins.pdf: 1507324 bytes, checksum: 3cfef9597cdd060101f2de64d41105ed (MD5) Previous issue date: 2016-05-12 / The cultural and socio-economic importance of football in the country is portrayed in the Brazilian daily. The sport exhibition has great space in all forms of communication and has been a strategic partner to transmit the messages from different companies. In this context, the demand for sports marketing has grown each year and football has become a major player. However, sports organizations increasingly need of revenue to keep doing football entertainment, an event and an attractive sport. This is the moment where relationship marketing, through partner programs fans, reveals a great ally. Through a case study of the relationship and loyalty program of the Sport Club Corinthians Paulista, called Faithful Fan, it was revealed that the socio fan program creates differentiation, loyalty and strengthens the sports brand, becoming a powerful means of consumer supporter transformation / A importância cultural e socioeconômica do futebol no país é retratada no cotidiano dos brasileiros. A exposição do esporte tem grande espaço em todas as formas de comunicação e tem sido parceira estratégica para transmitir as mensagens das mais diversas empresas. Nesse contexto, a demanda pelo marketing esportivo tem crescido a cada ano, e o futebol, se tornado um grande protagonista. Contudo, as entidades esportivas precisam cada vez mais de receitas para continuar fazendo do futebol um entretenimento, um evento e uma prática esportiva atraente. É nesse momento que o marketing de relacionamento, através dos programas de sócio-torcedores, revela-se um grande aliado. Por meio de um estudo de caso do programa de relacionamento e fidelização do Sport Club Corinthians Paulista, denominado Fiel Torcedor, revelou-se que o programa sócio-torcedor cria diferenciação, fideliza e fortalece a marca esportiva, tornando-se um poderoso meio de transformação do torcedor em consumidor

The aim of this Master’s Thesis is to study readers and authors of Harry Potter fan fiction, in order to answer the question of why they read and write fan fiction about Harry Potter, and which factors determine what kind of fan fiction stories they read. The empirical material consists of three qualitative interviews with fan fiction readers and authors, and a textual analysis of four internet forums for discussions about Harry Potter and fan fiction. The theoretical background is based on reception theory and reader-response criticism. The results show, that commitment to, and interest in, the source material is an important reason as to why the participants of the study read and write Harry Potter fan fiction. At the same time, most participants also feel frustration and dissatisfaction with the source material. Also, the results show that fan fiction can be a way of practising writing skills. Reading and writing fan fiction also attracts because it is fun, and because it gives an opportunity to explore how other Harry Potter fans have interpreted the source material. There are many factors that determine which stories the participants choose to read. Characters, and how they are paired with each other, play a vital role, as well as genre, rating, plot and the author’s language and writing style. Many participants read popular stories, and have favourite authors. Personal interpretation of the source material is a very important factor, since it will determine what a participant likes and is willing to accept in fan fiction. / Uppsatsnivå: D

A new sub-culture, “Rotten Culture (腐文化) ”, evolved from Japanese Boys’ Love (BL) manga, has rapidly spread in China and dramatically influenced many areas of Chinese artistic creation. “Rotten Culture” is an extension of Boys’ Love, which indicates that Boys’ Love elements not only existed in manga, but emerged in anime, movies, TV series, and so on. As a start of an analysis of this phenomenon, this thesis will focus on the core of “Rotten Culture”, Boys’ Love, which exists in Chinese manga and web fiction. The central issues addressed by this thesis are: exploring the circulation of Boys’ Love from Japan to China; examining the aesthetics and themes of some of these works; and analyzing the motivations that explain why such a huge amount of people, both professional and non-professional, have joined in creating Boys’ Love art works. / Graduate

FundaÃÃo de Amparo à Pesquisa do Estado do Cearà / A proposta desta dissertaÃÃo à compreender os aspectos psÃquicos que estÃo concernidos na dinÃmica de um fÃ-clube mediada por um objeto de idolatria, tomando como referÃncia o estudo psicanalÃtico freudiano. O amor por parte do fà pode parecer algo inexplicÃvel à primeira vista, porÃm à de profunda importÃncia para quem o experimenta, tanto que este fà opta por concentrar-se em grupos voltados para o culto de seu objeto de amor, mantendo uma identidade comum com os outros participantes. No caso a que se refere nossa questÃo de pesquisa, o que ocorre com o fÃ, à que ao se unir a outros pares que partilham o sentimento de admiraÃÃo comum, nÃo se observa a veiculaÃÃo de qualquer promessa ou possibilidade de melhoria de sua vida ou de seu engrandecimento. Essa questÃo à um dos nÃcleos centrais de nossa pesquisa, e, por isso mesmo, trataremos do prÃprio processo de construÃÃo dos grupos de fÃs e do modo de relaÃÃo existente entre os membros participantes dos mesmos, a partir da anÃlise do discurso de fÃs pertencentes a fÃ-clubes. Portanto, o entendimento desse sentimento do fÃ, tanto no sentido literal como no do universo psÃquico, evidencia, por um lado, um laÃo imaginÃrio que tem uma funÃÃo particular para o mimetismo e, por outro, uma condiÃÃo de admiraÃÃo que possibilita uma abertura para a alteridade e reconhecimento do outro simbolicamente. Outro parÃmetro de anÃlise dos fÃ-clubes sÃo os grupos artificiais analisados por Freud (1921), onde se constatou que o fÃ-clube pode ser identificado como um tipo massa que apresenta tanto diferenÃas como semelhanÃas em relaÃÃo a estes grupos. / The proposal of this dissertation is to understand the psychic aspects that are concerned in the dynamics of a fan club mediated by an idolatry object, taking as reference the Freudian psychoanalytic study. The love on the part of the fan can seem something inexplicable to the first view, however it is of deep importance for who tries it, so much that this fan opts to concentrate in groups returned for the cult of his/her love object, maintaining an identity common with the other participants. In the case the one that refers our research subject, what happens with the fan, it is that when joining the other ones equal that share the feeling of common admiration, is not observed of any promise or possibility of improvement of his/her life or of his/her enlargement. That subject is one of the central of our research, and, for that reason, we will treat of the own process of construction of the groups of fans and in the way of existent relationship among the participant members of the same ones, starting from the analysis of the speech of fans belonging to fan clubs. Therefore, the understanding of that feeling of the fan, so much in the literal sense as in the one of the psychic universe, it evidences, on one side, an imaginary bow that he/she has a private function for the mimicry and, for other, a condition of admiration that makes possible a recognition of the other simbolic. Another parameter of analysis of the fan clubs is the artificial groups analyzed by Freud (1921/1996), where it was verified that the fan club can be identified as a type mass that introduces as much differences as similarities in relation to these groups.

Made available in DSpace on 2017-07-10T17:30:29Z (GMT). No. of bitstreams: 1 Leandro_Oliveira.pdf: 7284550 bytes, checksum: f70fdc0eab04270115ab2fbaf7a5f445 (MD5) Previous issue date: 2014-03-21 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Alluvial fans are good indicators of environmental change and tectonic movement. Thus, it is proposed to investigate which factors influenced the alluvial fan at the mouth of 1st order channel of Chopim River basin at Paraná State. For this, the objectives were 1) identify evidence of neotectonic; 2) characterization stratigraphic units, 3) identification depositional physical processes; 4) seeking records of vegetation change and 5) establish chronological correlation with global events. As a methodological procedure was carried out: 1) field work; 2) laboratory work and 3) office work. The field work consisted of: a) establishment of the stratigraphic section HS12, descriptions and sampling of materials; b) topography in drainage basin of 1st order channel on alluvial fan; c) electromagnetic and manual surveys on the deposit of alluvial fan and d) structural survey on the slope. The laboratory work for the stratigraphic section HS12 on the bedside of the alluvial fan included: a) particle size analysis of the matrix; b ) reason of stable isotopes of carbon 13/12 (δ¹³C) and c) radiocarbon dating (14C). In relation to work in the office was held activities such as: a) treatment of grain size data of matrix by Sysgran; b) organization and interpretation of field descriptions and laboratory; c) photointerpretation and d) GIS. Based on the results, it is concluded that the evolution of alluvial fan occurs from 2 main times. In the first time, it is inferred tectonic movement type half-graben previous to the alluvial fan and subsequently the deposition of colluvial facies. In the second time, the occurrence of environmental changes affecting the water regime, accompanied by the change of C3 to C4 vegetation, which in turn causes morphogenetic processes. Simultaneous vegetation change occurs to the alluvial facies. / Leques aluviais são bons indicadores de mudança ambiental e movimento tectônico. Dessa maneira, propõe-se investigar que fatores influenciaram o leque aluvial em desembocadura de canal de 1ª ordem, bacia do Rio Chopim - PR. Para isso, os objetivos foram 1) identificar indícios de neotectônica; 2) caracterizar unidades estratigráficas; 3) identificar processos deposicionais físicos; 4) buscar registros de mudança na vegetação e 5) estabelecer correlação cronológica com eventos globais. Como procedimento metodológico realizou-se: 1) trabalho de campo; 2) trabalho laboratorial e 3) trabalho em gabinete. O trabalho de campo consistiu de: a) estabelecimento da seção estratigráfica HS12, descrições e amostragem dos materiais; b) topografia da bacia de drenagem de 1ª ordem do leque aluvial; c) sondagens eletromagnética e manual sobre o depósito do leque aluvial e d) levantamento estrutural sobre a vertente. O trabalho laboratorial para a seção estratigráfica HS12 na cabeceira do leque aluvial compreendeu: a) análise granulométrica da matriz; b) razão de isótopos estáveis do carbono 13/12 (δ¹³C) e c) datação radiocarbônica (14C). Em relação ao trabalho em gabinete realizou-se atividades como: a) tratamento dos dados granulométricos da matriz pelo Sysgran; b) organização e interpretação das descrições de campo e laboratorial; c) fotointerpretação e d) geoprocessamento. Baseado nos resultados, conclui-se que a evolução do leque aluvial ocorre a partir de 2 momentos principais. Para o primeiro momento, é inferida a ocorrência de movimento tectônico tipo meio-gráben anterior ao leque aluvial e posteriormente a deposição da fácies coluvial. Já no segundo momento, a ocorrência de mudanças ambientais afetando o regime hídrico, sendo acompanhada pela mudança de vegetação C3 para C4 que, por sua vez, provoca processos morfogenéticos. Simultânea a mudança da vegetação ocorre à fácies aluvial.

Made available in DSpace on 2017-05-12T14:42:05Z (GMT). No. of bitstreams: 1 Leandro_Oliveira.pdf: 7284550 bytes, checksum: f70fdc0eab04270115ab2fbaf7a5f445 (MD5) Previous issue date: 2014-03-21 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Alluvial fans are good indicators of environmental change and tectonic movement. Thus, it is proposed to investigate which factors influenced the alluvial fan at the mouth of 1st order channel of Chopim River basin at Paraná State. For this, the objectives were 1) identify evidence of neotectonic; 2) characterization stratigraphic units, 3) identification depositional physical processes; 4) seeking records of vegetation change and 5) establish chronological correlation with global events. As a methodological procedure was carried out: 1) field work; 2) laboratory work and 3) office work. The field work consisted of: a) establishment of the stratigraphic section HS12, descriptions and sampling of materials; b) topography in drainage basin of 1st order channel on alluvial fan; c) electromagnetic and manual surveys on the deposit of alluvial fan and d) structural survey on the slope. The laboratory work for the stratigraphic section HS12 on the bedside of the alluvial fan included: a) particle size analysis of the matrix; b ) reason of stable isotopes of carbon 13/12 (δ¹³C) and c) radiocarbon dating (14C). In relation to work in the office was held activities such as: a) treatment of grain size data of matrix by Sysgran; b) organization and interpretation of field descriptions and laboratory; c) photointerpretation and d) GIS. Based on the results, it is concluded that the evolution of alluvial fan occurs from 2 main times. In the first time, it is inferred tectonic movement type half-graben previous to the alluvial fan and subsequently the deposition of colluvial facies. In the second time, the occurrence of environmental changes affecting the water regime, accompanied by the change of C3 to C4 vegetation, which in turn causes morphogenetic processes. Simultaneous vegetation change occurs to the alluvial facies. / Leques aluviais são bons indicadores de mudança ambiental e movimento tectônico. Dessa maneira, propõe-se investigar que fatores influenciaram o leque aluvial em desembocadura de canal de 1ª ordem, bacia do Rio Chopim - PR. Para isso, os objetivos foram 1) identificar indícios de neotectônica; 2) caracterizar unidades estratigráficas; 3) identificar processos deposicionais físicos; 4) buscar registros de mudança na vegetação e 5) estabelecer correlação cronológica com eventos globais. Como procedimento metodológico realizou-se: 1) trabalho de campo; 2) trabalho laboratorial e 3) trabalho em gabinete. O trabalho de campo consistiu de: a) estabelecimento da seção estratigráfica HS12, descrições e amostragem dos materiais; b) topografia da bacia de drenagem de 1ª ordem do leque aluvial; c) sondagens eletromagnética e manual sobre o depósito do leque aluvial e d) levantamento estrutural sobre a vertente. O trabalho laboratorial para a seção estratigráfica HS12 na cabeceira do leque aluvial compreendeu: a) análise granulométrica da matriz; b) razão de isótopos estáveis do carbono 13/12 (δ¹³C) e c) datação radiocarbônica (14C). Em relação ao trabalho em gabinete realizou-se atividades como: a) tratamento dos dados granulométricos da matriz pelo Sysgran; b) organização e interpretação das descrições de campo e laboratorial; c) fotointerpretação e d) geoprocessamento. Baseado nos resultados, conclui-se que a evolução do leque aluvial ocorre a partir de 2 momentos principais. Para o primeiro momento, é inferida a ocorrência de movimento tectônico tipo meio-gráben anterior ao leque aluvial e posteriormente a deposição da fácies coluvial. Já no segundo momento, a ocorrência de mudanças ambientais afetando o regime hídrico, sendo acompanhada pela mudança de vegetação C3 para C4 que, por sua vez, provoca processos morfogenéticos. Simultânea a mudança da vegetação ocorre à fácies aluvial.

This dissertation offers a historical and cultural analysis of the highly controversial Japanomania (ha-ri) phenomenon in East Asia with a special focus on post-authoritarian Taiwan. Despite its colonial relations with Japan and its relatively small population of twenty-three million, Taiwan has become the largest market for Japanese trendy dramas outside Japan in the late 1990s and early 2000s. Attracted by these Japanese idol dramas, pop music and fashion, many Taiwanese youths became loyal to anything Japanese. The Japanomania phenomenon in Taiwan aroused stringent public condemnation for being detrimental to national pride and was commonly regarded as a social pathology. I offer my intervention into this debate by arguing that Japanomania consumption has little to do with nostalgia towards Japanese colonization. Rather, Japanomania is best understood as a response to the particular, lived conditions of the generation of Taiwanese who came of age in the 1990s. Given the prevalence of Japanomania among this generation, and given the fact that this was the same generation of young voters who were key to the election of the first opposition party President in 2000, it is remarkable that the connections between these two significant youth movements have been overlooked in existing scholarship. Based on my research and on my own lived experience and participation in both of these movements, I argue that Japanomania discourse in fact played a crucial role in Taiwan's democratization and nation-building in the 1990s. To de-mystify the intensive consumption of Japanese popular culture in Taiwan, I critically analyze interviews, online Bulletin Board Systems (BBS), historical archives, Japanese TV dramas, and political campaign materials. Such mediated forms give us access to the fluid and mobile field of subject formation in a transitional society. I conclude that transnational culture serves as a medium for Taiwanese politics, and for the current fourth generation in particular. In addition, I suggest that transcultural consumption has political potential not only in Taiwan but also in other contexts such as the United States, Latin America, Europe, and Southeast Asia. This dissertation tackles some of the most fundamental questions in communication studies: the influence of media on politics and the role that people play in making meaning in the context of democratization and globalization. By creating a dialog between this East Asian cultural phenomenon and Western critical theories of culture and globalization, my research also contributes to the development of a multilevel and multicultural approach to discourse, audience studies and globalization studies.

The alluvial forms of the rivers that drain the Colorado Plateau are a product of the water and sediment load that tributaries deliver to the trunk streams. Where the Green and Colorado Rivers cross structural barriers, narrow canyons have been incised. In the steep terrain adjacent to many of these canyons debris flows occur in the catchment basins of tributaries and deliver coarse sediment to the mainstem river corridor. Over time, debris flow deposits have aggraded in trunk stream valleys and created landforms known as debris fans. The sizes of these debris fans are related to the accommodation space available for fan formation. Lithologic variation in the layer-cake stratigraphy of the Colorado Plateau has led to varying valley widths. Tributary catchment, debris fan, depositional site, and mainstem river characteristics are examined over the 156-kilometer reach of the Green River through Desolation and Gray Canyons. Desolation and Gray Canyons provide some of the widest valley widths and resultant debris fan areas on the Colorado Plateau.