Construction is an investment intensive industry which has been notoriouslyknown to be cost and time ineffective. Further, the construction industry isknown to be the world’s largest resource utilizer and the largest polluter.Hence sustainability in construction is necessary.Since Higher Education Institutes (HEIs) are one of the most importantstakeholders in construction, this research aims to determine the sustainabilityaspects taught in Swedish construction programmes. On comparing the aimsand outcomes of all construction courses to the United Nations SustainableDevelopment Goals (SDGs), this research found that Swedish constructioneducation programmes lack political and social sustainability in theirconstruction curricula. Further, this research investigates the challenges toimparting sustainability education due to present research andpedagogical/teaching methods. Data to investigate the results was collectedthrough interviews with programme directors from various SwedishUniversities.The findings of this research show a connection between practical application,research and traditional education. Further, the factors affecting research andpedagogy are also inter-related and convoluted. A large cause and effectnetwork arising due to the interplay of the factors is addressed in thediscussions section. This thesis finds that sustainable development inconstruction requires development of sustainability evaluation methods as wellas combined efforts from various stakeholders and professions.

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M. Tech. (Department of Marketing, Faculty of Management Sciences), Vaal University of Technology. / Counterfeiting is a global phenomenon in developed and developing countries, causing a threat to national economies and societies. It negatively harms new investment and progressively endangers public health and safety as well. Known and famous brands are often targeted for counterfeiting. This phenomenon is primarily driven by consumers’ aspiring attitudes, social media pressures and the need to differentiate oneself. The aim of the study is to examine the influence of materialism, hedonic consumption motive, utilitarian consumption motive, personal gratification and novelty-seeking on attitudes and the influence of attitudes on willingness to purchase counterfeit sportswear products at a selected HEI. The study is grounded within the positivist philosophy, in which a quantitative research approach was followed, since positivists prefer an analytic and factual interpretation of quantitative data. An online structured questionnaire was used to collect data through an online survey. The study sample was conveniently selected from a population of registered students at a selected HEI in Southern Gauteng in the 2020 academic year. Data were collected on demographic variables, materialism (MAT), hedonic motivation (HED), utilitarian motive (UTL), personal gratification (PGT), novelty-seeking (NOS), attitude towards counterfeits (ATC) and willingness to purchase (WTP) counterfeit sportswear. A total of 327 questionnaires were completed and used in the final data analysis. Descriptive statistics techniques, correlations and regression analysis were used to evaluate perceptions and relationships between the study constructs. The research results revealed the existence of significant positive associations amongst the study constructs. Of the five antecedents, two of the five predictor variables, namely, UTL and NOS showed significant predictive relationships with attitudes towards counterfeit sportswear purchases. Attitudes towards counterfeits (ATC) also emerged as a significant predictor of students’ WTP counterfeit sportswear. Since NOS and UTL seem to predict a positive attitude towards counterfeit sportswear, the study recommends that brand owners develop awareness about ethical purchasing behaviour. They should also educate consumers on the social and economic downside of buying counterfeit products and that seeking novelty when purchasing counterfeit products may soon wane and wear off, leading to regret and cognitive dissonance. Further, brand marketers should also emphasise the utility value inherent in the purchase of authentic branded products instead of buying counterfeits. Since consumers cannot often readily distinguish between genuine and fake sportswear, it is therefore critical for marketers of branded products to promote the contrast of originals and fakes and to underline the quality, longevity, and dependability of their authentic products in the market. These results make a valuable contribution to academics, brand managers and marketers, as the results reveal that consumer buying can be influenced by personality and social interests of different individuals. The study notes that laws only cannot prohibit the sale and purchase of counterfeit products. It requires the stricter implementation thereof. Further, there is a need for behavioural change strategies to counter the effects of counterfeiting. Nudges such as promotions and loyalty programmes may encourage the purchase of authentic products as opposed to the purchase of counterfeits.

University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration

[pt] O objetivo da dissertação é propor um sistema de gestão da qualidade para o Programa de Pós-graduação em Metrologia, Qualidade e Inovação (PósMQI) da PUC-Rio, segundo referenciais normativos internacionais e a Norma NBR 15419:2006. No contexto institucional no qual a pesquisa se insere, considera-se que esse esforço contribuirá significativamente para a melhoria dos serviços prestados e qualidade dos produtos oferecidos pelo PósMQI, agregando eficiência e eficácia às suas atividades e reconhecimento formal pela excelência da atuação do Programa. A implantação do sistema da qualidade constitui pré-condição à certificação, servindo de modelo para outras instituições de ensino almejam melhorar a qualidade de seus serviços e produtos. A metodologia adotada compreende pesquisa bibliográfica e documental sobre os temas centrais da dissertação e estudo de caso, tendo como foco o PósMQI. Destaca-se como resultado a proposta de um Sistema de Gestão da Qualidade para o Programa PósMQI, em conformidade com os requisitos normativos aplicáveis. / [en] The objective of this dissertation is to propose a quality management system for the Postgraduate Programme in Metrology (PósMQI) at PUC-Rio, according to international normative frameworks and the national standard NBR 15419:2006. Within the institutional context in which this research took place, it is considered that this effort will significantly contribute to the improvement of services provided by PósMQI and the quality of its products; greater efficiency and effectiveness of Program organization; formal recognition of Program excellence, considering a future certification program. Additionally, it is believed that it can serve as a model for other educational institutions that wish to improve the quality of their services and products. The methodology encompasses bibliographical and documental review on the central themes of the dissertation and a case study, focusing on PósMQI quality management. The main results is a proposal of a Quality Management System for Program PósMQI in accordance with applicable normative requirements.

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Made available in DSpace on 2016-08-03T12:29:48Z (GMT). No. of bitstreams: 1 Anap1-150.pdf: 1261470 bytes, checksum: b2621bfda6c744c73f0aad7c82032d35 (MD5) Previous issue date: 2013-04-08 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study about Management Media Relations (MMR) at private Universities aims to identify and analyze how this area of Business Communication has worked for the following Higher Education Institutions (HEI) in São Paulo: Ibirapuera University, University of Santo Amaro, University city of São Paulo and Paulista University, corpus defined based on previous exploratory research. This study we demonstrate the importance of MMR as part of strategic intelligence sector in the HEI. Thus, we believe that this area of Business Communication can contribute, through the symbolic power relations that are established in the media, for the recognition and appreciation of these institutions in the educational setting current Brazilian. This study aims, analyze contributions of MMR in building an image of credibility and reputation of the HEI; we seek also reflect on the theory and practice Corporate Communication sector through empirical research, observing their communication structure and actions taken and analyzes relating to the concepts found in the references about this theme. Diverse methodological techniques and instruments were used to achieve the objectives proposed in this study, including the documentary analysis, bibliographic research, semi-structured interviews and content analysis. Observed through this study that the practice of GRM remains incipient in those institutions where the main focus of strategic thinking and communication planning is in advertising actions, in policies of internal communication and basic actions, if not punctual press relations. / Este estudo sobre a Gestão de Relacionamento com a Mídia em universidades privadas pretende avaliar como esta área da Comunicação Empresarial tem sido conduzida pelas seguintes Instituições de Ensino Superior de São Paulo: a Univ. Ibirapuera, a Univ. de Santo Amaro, a Univ. Cidade de São Paulo e a Universidade Paulista, corpus definido com base em pesquisa exploratória prévia. Buscamos demonstrar neste estudo, o papel fundamental da GRM, sendo considerada como parte da inteligência estratégica das IES. Sendo assim, entendemos que esta área da Comunicação Empresarial pode contribuir, por meio das relações de poder simbólico que se estabelecem na mídia, para o reconhecimento e a valorização dessas instituições no cenário educacional brasileiro atual. Este estudo tem como objetivos, verificar as contribuições da GRM na construção de uma imagem e reputação de credibilidade das IES; Buscamos também refletir sobre a teoria e prática Comunicação Empresarial no setor por meio de pesquisa empírica, observando sua estrutura de comunicação e ações realizadas e relacionando as análises aos conceitos encontrados nas referências bibliográficas sobre o tema. Técnicas e instrumentos metodológicos diversos foram utilizados para alcançar os objetivos propostos neste estudo, entre eles, a análise documental, a pesquisa bibliográfica, entrevistas semiestruturadas e a análise de conteúdo. Observamos por meio deste estudo que a prática da GRM se mantém insipiente nessas instituições, onde o foco principal do pensamento e planejamento estratégico de comunicação está nas ações publicitárias mercadológicas, em políticas de comunicação interna e ações básicas, quando não pontuais de assessoria de imprensa.

University of Macau / Faculty of Education

No description available.