La Responsabilité Sociale des Entreprises peut aujourd’hui être considérée comme un thème de gestion qui prend tout son sens dans le management opérationnel des entreprises et des organisations. C’est pourquoi, il semble nécessaire d’éclairer le concept de Responsabilité Sociale des Entreprises, notamment parce qu’il ne concerne pas uniquement le volet social des organisations et qu’il ne s’applique pas qu’aux entreprises stricto sensu. Il s’agit de commencer par traduire ce concept dans les décisions et les pratiques de management stratégique, mais également de proposer une ingénierie stratégique pour sa mise en œuvre. Enfin, il faut évaluer les effets sur la performance globale de l’entreprise ou de l’organisation, c'est-à-dire sur les trois performances : environnementale, sociale et économique, de manière à en mesurer l’efficacité et l’efficience dans le temps. Nous proposons une modélisation pour faciliter la mise en place de la Responsabilité Sociale dans les Entreprises à travers une ingénierie tridimensionnelle qui comprend les trois axes du processus d’implantation, les trois volets de la RSE et les trois étapes de mise en œuvre. Nos recherches ont débuté par une approche auprès de neuf terrains dits préliminaires qui nous ont permis d’obtenir les éléments nécessaires à la construction de notre modèle de management stratégique de la Responsabilité Sociale des Entreprises. Nous avons ensuite testé notre modèle auprès de deux organisations en menant une étude longitudinale de près de trois ans. / Today the Corporate Social Responsibility can be considered as particularly relevant as far as the operational management of companies and organisations are concerned. It is indeed necessary to clarify the concept of Corporate Social Responsibility because this notion does not only concern the social aspects of organisations, and it does not apply only to companies. First of all, this concept should be applied in the decisions and practice of Strategic Management and be set up thanks to strategic engineering. Eventually, the impacts on the general performance of companies or on organisations will be assessed at three different levels: environmental, social and economical in order to measure the efficiency and the efficacy along the periods of time. We suggest a model to facilitate the implementation of Social Responsibility in the companies through a three dimensional engineering. It consists of the three main lines of the Corporate Social Responsibility and its implementation process which includes three different stages. We drew on our research on nine different preliminary fields from which we have obtained the necessary elements to develop our model of Corporate Social Responsibility strategic management. Then we have tested this model on two organisations and we carried out a three year longitudinal analysis.

Submitted by Messias Marques Rodrigues (messiasmarques@uol.com.br) on 2016-03-16T01:45:59Z No. of bitstreams: 2 Novo_Arquivofinal_dissertacao.pdf: 4409532 bytes, checksum: 8ead497e9bf2cb9b0c5338d6096ff8bb (MD5) Novo_Arquivofinal_dissertacao.pdf: 4409532 bytes, checksum: 8ead497e9bf2cb9b0c5338d6096ff8bb (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2016-03-16T12:29:47Z (GMT) No. of bitstreams: 2 Novo_Arquivofinal_dissertacao.pdf: 4409532 bytes, checksum: 8ead497e9bf2cb9b0c5338d6096ff8bb (MD5) Novo_Arquivofinal_dissertacao.pdf: 4409532 bytes, checksum: 8ead497e9bf2cb9b0c5338d6096ff8bb (MD5) / Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-03-28T12:17:02Z (GMT) No. of bitstreams: 2 Novo_Arquivofinal_dissertacao.pdf: 4409532 bytes, checksum: 8ead497e9bf2cb9b0c5338d6096ff8bb (MD5) Novo_Arquivofinal_dissertacao.pdf: 4409532 bytes, checksum: 8ead497e9bf2cb9b0c5338d6096ff8bb (MD5) / Made available in DSpace on 2016-03-28T12:17:17Z (GMT). No. of bitstreams: 2 Novo_Arquivofinal_dissertacao.pdf: 4409532 bytes, checksum: 8ead497e9bf2cb9b0c5338d6096ff8bb (MD5) Novo_Arquivofinal_dissertacao.pdf: 4409532 bytes, checksum: 8ead497e9bf2cb9b0c5338d6096ff8bb (MD5) Previous issue date: 2015-11-09 / To implement public policies in the municipalities, one of the problems is the absence of data to inform the reality of the local situation, which shows the benefit and necessity of information technology tools for greater efficiency and effectiveness in public administration. In the city of Louveira, the specific case analyzed the implementation of an information technology tool that is used throughout the prefecture, called the site as Citizen Card, which aims to document access and use of municipal public services, but the study a cut of the case was conducted to investigate the instrument as a management strategy to improve planning in the city, specifically in the health sector. The management of the Citizen Card system coupled to records in electronic health record gave greater reliability to the database of municipal health, enabling investigate and plot strategy defined for the management of the Unified Health System (SUS) site as well as allow better investigation the system deviations. Finally, we present questions about the SUS front system municipalization and still on and the issues of the health pact and its own Brazilian federal pact. / Para implementar políticas públicas nos municípios, um dos problemas é a ausência de dados que informem a realidade da situação local, o que evidencia o benefício e a necessidade dos instrumentos de tecnologia de informação para maior eficiência e eficácia na gestão pública. No município de Louveira, analisou-se o caso específico da implantação de uma ferramenta da tecnologia de informação que é utilizado por toda a prefeitura, denominado no local como Cartão Cidadão, que visa documentar o acesso e utilização dos serviços públicos municipais, porém no estudo do caso foi realizado um corte para averiguar o instrumento como estratégia de gestão para aprimorar o planejamento no município, mais precisamente na área da saúde. A gestão do sistema do Cartão Cidadão aliado aos registros em prontuário eletrônico de saúde deram maior confiabilidade ao banco de dados da saúde municipal, possibilitando averiguar e traçar estratégia definida para a gestão do Sistema Único de Saúde (SUS) local, assim como permitiu melhor averiguação dos desvios do sistema. Finalmente, apresentamos questionamentos sobre o sistema SUS frente a municipalização e ainda sobre e a questões do pacto de saúde e do próprio pacto federativo brasileiro.

There has been few research studies aimed at investigating strategy in small businesses. The current study sought to contribute to small business management and help small businesses attain success as they are important in any economy. Furthermore to close the gap as a response to the call for research in what people actually do when strategising. The following study explored the strategising practices of small business managers from the accommodation sector and the tools they use when strategising. A total of 12 interviews were conducted during the period 2014-2015 in the Tshwane metropolitan area. The findings of the study show that small business managers strategise although not in the way proposed by literature which may reveal that strategy-as-practice may be more appropriate for small businesses. The findings also show the tools that small business managers use in strategising. The research will serve as a contribution to the current challenges facing small businesses in the practice of strategic management or lack thereof in the managing of small businesses to ensure success. / Business Management / M. Com. (Business Management)

"Can you define 'plan' as 'a loose sequence of manifestly inadequate observations and conjectures, held together by panic, indecision, and ignorance'? If so, it was a very good plan." Jonathan Stroud, The Ring of Solomon Jonathan Stroud knew that a plan cannot stand alone and needs more. Every business needs a strategy. Academics in the field of strategic management have bewailed the field's disparate, ambiguous nature. The question arises: how can these concerns be compliant with the substantial success that strategic management experienced in the past? The weaknesses of strategic management seem to be its strengths. In their study, Nag, Hambrick and Chen (2007) suggest that strategic management acts as an intellectual dealer entity, which thrives by enabling the simultaneous pursuit of multiple research orientations by a variety of disciplinary and philosophical regimes. The Bain and Company Management Tools and Trends, (Rigby & Bilodeau 2011) indicated the importance of management tools and how these tools can enhance an organisation's ability to strategise for the future. Mankins and Steele (2005) identified factors resulting in a strategy-to-performance gap and made recommendations on how an organisation can minimise such gaps. Tait and Nienaber (2010) came to the conclusion that the use of management tools could reduce challenges of formulation, implementation and evaluation resulting in closing or minimising the strategy-to-performance gap. In view of the findings of these three above-mentioned studies, this study of SAEO aimed to explore (identify, describe and understand) what factors top, middle and frontline managers perceived to hinder strategy implementation at SAEO during the 2009/10-2010/11 financial years, resulting in a strategy-to-performance gap and to determine how these factors affect the organisation. This study was conducted as a qualitative case study that used empirical evidence from real people in a real-life organisation. Data was collected from a South African electronics organisation (henceforth referred to as SAEO) involving 14 managers at three different hierarchical levels (top, middle and frontline managers). They were required to answer semi-structured questions on to how these strategy-formulation-implementation-evaluation phases affect their working environment. The interviews were conducted at the premises of the organisation and permission was sought from the CEO who granted permission for the researcher to request the managers to participate. Information was used from previous authors and a replication study was conducted using the Mankins and Steele (2005) and Tait and Nienaber (2010) studies. The purpose of this study was to identify, describe and understand "what factors, if any, hinder strategy implementation" (Ehlers & Lazenby, 2004; Mankins & Steele, 2005; Tait & Nienaber, 2010). Ehlers and Lazenby (2004:117) and Mankins and Steele (2005:66) have indicated that strategy implementation is the most difficult part of the strategic management process. In the Mankins and Steele (2005) and Tait and Nienaber (2010) studies, although the order differed, the most prevalent performance factors contributing to the strategy-to-performance gap were identified as a lack of focus/conflicting priorities and no resources, inadequate skills and capabilities, unclear accountabilities for execution, insufficient rewards and consequences and poorly communicated strategies. The results of this SAEO study confirmed that ineffective communication, followed by inadequate monitoring; insufficient leadership and no approved strategy were the main reasons for the strategy-to-performance gap. It seemed as if SAEO had a bigger challenge in communicating its strategy to employees than was the case in the Mankins and Steele (2005) and the Tait and Nienaber (2010) studies. Although the biggest challenge at the four South African Life Insurers (Tait & Nienaber, 2010) was inadequate or unavailable resources, the challenge at SAEO was ineffective communication and it was evident that it should be addressed to close the strategy-to-performance gap. Both challenges are part of the strategy implementation phase although communication could be related to formulation, implementation and evaluation of strategy. Although the results (ranking of factors indicated to contribute to the strategy-to-performance phenomenon) of this study did not entirely concur with the studies of Mankins and Steele (2005) and Tait and Nienaber (2010), the important fact remains that without a formulated strategy on how to ensure survival and growth of an organisation, challenges such as ineffective communication and/or inadequate or unavailable resources which were found in the three studies (Mankins & Steele, 2005; Tait & Nienaber, 2010; and the SAEO study) will have a negative effect on an organisation's future growth and prosperity. It became evident from this (SAEO) study that every member of an organisation will be affected should a strategy-to-performance gap exist. Therefore it is crucial that each organisation timeously identify possible factors that can result in a strategy-to-performance gap and determine what can be done to close or narrow those performance gaps. Lear (2012) contends that even if an organisation has the most outstanding strategy, the strategy will mean nothing if it is not understood at all levels within the organisation. That includes all processes to be aligned to achieve the organisation's objectives. / Business Management / M. Tech. (Business Administration)

O socioambientalismo é uma vertente recente do movimento ambientalista no Rio Grande do Sul, com grande expressão em países com vasta biodiversidade como o Brasil. As características deste país, que associa a existência da expressiva biodiversidade com a presença de povos indígenas e comunidades tradicionais, evidenciam a necessidade de desenvolverem-se mecanismos de gestão ambiental que considerem tanto a sociobiodiversidade como as atividades produtivas. A metodologia, de natureza qualitativa, constou de pesquisa documental e levantamento de dados primários. Partindo de um estudo exploratório, com a intenção de aprofundar o conhecimento sobre a história do (socio)ambientalismo no Estado. A pesquisa documental foi realizada a partir de documentos técnicos, normativos e regulatórios, e pesquisa nos sites das ONGs ambientalistas do Estado, documentários e entrevistas de rádio, que foram veiculados desde 1990. Partindo de uma leitura da ecologia política, objetivou-se compreender o processo de construção do socioambientalismo no estado do Rio Grande do Sul, a partir do estabelecimento da gestão socioambiental, resultante da relação do movimento (socio)ambientalista com o processo de estruturação do Estado. Para tanto, foram traçados os seguintes objetivos específicos: a) caracterizar os atores e sua contribuição para a construção do socioambientalismo no Estado; b) periodizar o processo de evolução das políticas ambientais, a partir da relação do movimento (socio)ambientalista com o processo de estruturação do Estado; c) analisar o processo de construção do socioambientalismo, a partir da implementação da gestão socioambiental. Para tanto, dá-se destaque às políticas ambientais, analisando se essas se revelam com enfoque protecionista ou se foram elaboradas considerando os aspectos sociais, de modo a abranger um caráter socioambientalista. Esta pesquisa assume um caráter interdisciplinar, no escopo da ecologia política, em diálogo com a sociologia ambiental e a gestão socioambiental, buscando entender as transformações da política e da gestão ambiental no Rio Grande do Sul, a partir de uma periodização. Nesse contexto, as categorias analisadas foram: movimento ambientalista, movimento socioambientalista, períodos, manejo florestal, gestão socioambiental e política pública ambiental. Foram identificados três períodos, evidenciando a estruturação da política ambiental do Estado relacionada às transformações do movimento ambientalista e à incorporação de uma perspectiva socioambientalista nas políticas. O primeiro período, intitulado Protecionista - Intelectual, está demarcado entre os anos 1940 a 1979; o segundo período, Institucional – Imobilizado, está demarcado entre os anos de 1980 a 1999; o terceiro período, intitulado Regulamentário – Extensionista, está demarcado entre os anos 2000 a 2015. Ele é caracterizado pelo reconhecimento de diferentes visões de sociedade-natureza, em algumas das quais o homem se identifica enquanto natureza. Considera-se que o socioambientalismo no Estado não avançou em processos de inclusão da sociobiodiversidade na pauta ambiental, como em outras regiões do país. Entretanto, constituiu-se um movimento com perspectiva socioambiental, o qual contribuiu para a estruturação da política ambiental florestal, por meio de processos pioneiros de manejo florestal, aproximando a gestão socioambiental do manejo da propriedade rural, imprimindo um caráter de extensão ambiental. Este trabalho avança na direção da aceitação da gestão socioambiental nas esferas de governo e na conservação ambiental como uma dimensão do desenvolvimento rural. / Socioenvironmentalism is a recent strand of the environmental movement in Rio Grande do Sul (RS), greatly relevant in countries with vast biodiversity such as Brazil. The characteristics of this country, which combines the existence of significant biodiversity with the presence of indigenous peoples and traditional communities, demonstrate the need to develop environmental management mechanisms that consider both socio-biodiversity and productive activities. The study applied a qualitative method comprising documentary research and primary data collection. It started from an exploratory study aimed at deepening the knowledge about the history of the (socio)environmentalism in the state of RS, Brasil. Documentary research included technical, normative and regulatory documents, as well as research on websites of environmental NGOs working in the state, documentaries and radio interviews broadcasted since 1990. Based on political ecology theories, the objective was to understand the construction of socioenvironmentalism in RS, through the establishment of socio-environmental public policies, resulting from the interaction between the (socio)environmentalist movement and the state structuring process. Thus, the following specific objectives were defined: a) characterizing the actors and their contribution to the construction of socio-environmentalism in RS; b) to establish chronological frameworks for the process of evolution of environmental policies, based on the relationship of the (socio)environmentalist movement with the structuring of the state; c) to analyze the process of construction of socio-environmentalism, through the implementation of socio-environmental public management. To this end, emphasis is placed on environmental policies, by examining whether they carry a protectionist approach or were formulated considering the social aspects, so that to cover a socio-environmentalist character. This research takes an interdisciplinary approach, within the scope of political ecology, in dialogue with environmental sociology and social and environmental public management, seeking to understand the transformations of politics and environmental management in Rio Grande do Sul, through chronological frameworks. In this context, the analyzed categories were: environmental movement, social-environmentalist movement, time-frames, forest management, socio-environmental management and environmental public policy. Three periods were identified, evidencing the structuring of the state's environmental policy related to the transformations of the environmental movement and the incorporation of a socioenvironmental perspective in the policies. The first period, named Protectionist - Intellectual, is delimited between the years 1940 to 1979; the second period, Institutional - Immobilized, between 1980 and 1999; the third period, named Regulatory - Extensionist, between the years 2000 to 2015. It is characterized by the recognition of different views of society-nature, in some of which human being equates to nature. Findings show that socio-environmentalism in the state did not advance in including socio-biodiversity into the environmental agenda as occurred in other regions of the country. However, a socio-environmental perspective was created, which contributed to the structuring of the forestry environmental policy, through pioneering processes of forest management, bringing socio-environmental management closer to rural activities, ascribing a character of environmental extension. This work advances towards the acceptance of socio-environmental management in the spheres of government and environmental conservation as a dimension of rural development.

O presente trabalho pretende contribuir para a análise do processo de gestão costeira no Brasil, ao acompanhar e analisar a implementação de um projeto local de gestão costeira integrada - o projeto Ecomanage, que está sendo desenvolvido na região estuarina de Santos - São Vicente, SP (em fase final) e que pretende fornecer ferramentas gerenciais práticas e eficientes para auxiliar na tomada de decisão. A gestão costeira integrada, atual paradígima da gestão costeira mundial e cujos princípios foram incorporados pelo Programa Nacional de Gerenciamento Costeiro do Brasil, é um processo interativo que vai se redefinindo ao longo do tempo e de acordo com a experiência. Para tal, é necessário que se concretizem avaliações quanto às dificuldades e oportunidades encontradas, de maneira a que os seus procedimentos sejam retificados de acordo e suas metas sejam cumpridas para se concretizar o seu objetivo maior, o de promover o desenvolvimento sustentável das zonas costeiras. Na avaliação efetuada do projeto Ecomanage verificou-se que a sua implementação foi fortemente influenciada por condicionantes de natureza político-institucional, técnico-administrativo e sócio-cultural, em muito comuns aos que têm sido apontados para o gerenciamento consteiro nacional e também mundial. No entanto, apesar das dificuldades, foi possível estabelecer uma importante colaboração com atores locais da região, tendo sido, inclusive, firmado parcerias com atores governamentais que irão possibilitar continuar o trabalho iniciado pelo projeto. / The present work intends to promote the debate about coastal management in Brazil by analyzing the implementation of a local project of integrated coastal management - the Ecomanage project, that is being developed in the Santos - São Vicente estuarine system, SP, Brazil, (in its final phase), which main goals are to provide effective and practical management tools to assist in decision-making. Integrated coastal management is the actual paradigm in coastal management and its principles have been incorporated to Brazil\'s National Coastal Management Programme. Being an iterative process that redefines itself as it is developed and practice is acquired, evaluation of its main difficulties and opportunities is essential to guide its procedures in order to achive its main objective, the sustainable development of coastal zones. The evaluation made to project Ecomanage showed that there were important political, institutional, technical and socio-cultural obstacles to its implementation and that these were at a large extent similar to those that have been identified in coastal management practiced in Brazil and in the world. Nevertheless, important cooperation relationships with local parties could still be established and partnerships carry on the work initiated by the Ecomanage project in the region.

Submitted by Oswaldo Godoy Neto (godoyon@gmail.com) on 2012-06-21T22:24:06Z No. of bitstreams: 1 OGN_Pesquisa Orientada a Resultado.pdf: 2716138 bytes, checksum: f337c60cf400c790eb16af14317e34eb (MD5) / Approved for entry into archive by Gisele Isaura Hannickel (gisele.hannickel@fgv.br) on 2012-06-22T12:03:42Z (GMT) No. of bitstreams: 1 OGN_Pesquisa Orientada a Resultado.pdf: 2716138 bytes, checksum: f337c60cf400c790eb16af14317e34eb (MD5) / Made available in DSpace on 2012-06-22T13:03:03Z (GMT). No. of bitstreams: 1 OGN_Pesquisa Orientada a Resultado.pdf: 2716138 bytes, checksum: f337c60cf400c790eb16af14317e34eb (MD5) Previous issue date: 2012-06-12 / Esta dissertação de mestrado teve como objetivo principal propor um método estruturado suportado for ferramentas gerenciais que permitisse orientar e sistematizar o desenvolvimento de um projeto de pesquisa na disponibilização de uma nova tecnologia para o mercado. O 'Projeto Etanol de 2ª Geração', etanol produzido a partir de biomassas lignocelulósicas, aqui selecionado para estudo de caso, foi extraído da carteira de projetos do Centro de Tecnologia Canavieira (CTC). O método estruturado sugerido é constituído, fundamentalmente, por oito requisitos arranjados de forma cronológica ao longo do desenvolvimento do projeto, que visam auxiliar na prospecção, entendimento, avaliação, valoração, priorização, planejamento e implantação de, por exemplo, uma tecnologia inovadora, otimizando tempo, capital e recursos humanos aplicados. Um dos principais pontos do método proposto refere-se à escolha adequada das ferramentas gerenciais a serem utilizadas em cada requisito (brainstorm, análise de patentes, painel de especialistas, análise SWOT, dentre outras). O êxito na aplicação do método requer o entendimento de todos os (potenciais) efeitos, inclusive os colaterais, no processo como um todo. Ou seja, uma vez que toda ferramenta gerencial apresenta pontos fortes e fracos, o importante é adaptá-las ao sistema de negócio e não vice-versa. A partir do gerenciamento do projeto por um gestor com domínio das ferramentas gerenciais, a escolha destas ocorre de forma dinâmica, onde a cada passo de avaliação novas ferramentas (simples e/ou complexas) podem ser incluídas ou excluídas da matriz do método. Neste trabalho ficou demonstrada a importância de se trabalhar com métodos estruturados e flexíveis, que permitem retroalimentação de informações geradas internamente durante o desenvolvimento da pesquisa ou advindas de fontes externas. O projeto Etanol de 2ª Geração do CTC vem aplicando o método proposto em seu desenvolvimento e obtendo grande êxito em seus resultados, uma vez que a equipe envolvida permanece focada no objetivo principal, obedecendo prazos e recursos inicialmente definidos, com constância do propósito do projeto, sem retrocesso ou recomeço. / The objective of this work was to propose a method, structured and supported by management tools, to guide and systematize the development of a project of research focusing to deploy a new technology in the market. The '2nd Generation Ethanol Project', ethanol produced from lignocellulosic biomass, was selected as case study from the portfolio of projects of the Sugarcane Technology Center. Fundamentally, the suggested structured method consists of eight requirements arranged in a chronological order throughout the project development cycle, aiming at assisting the exploration, understanding, evaluation, assessment, prioritization, planning and deployment of, for example, an innovative technology, optimizing the applied time and capital and human resources. One of the main points of the proposed method refers to the adequate choice of the management tools to be used in each requirement (brainstorm, patent analysis, expert panel, SWOT analysis, among others). The successful application of the method requires the understanding of all (potential) effects, including the side effects, in the whole process. Since all management tools have strong and weak points, the most important thing is to adapt them to the business system and not vice versa. Considering that the project should be conducted by a person with some knowledge and skilled on this area, the choice of the tools happens in a very dynamic way, where after each assessment, new tools (simple and/or complex) may be included or excluded from the method matrix. In this work it was demonstrated the importance of working with structured and flexible methods which accept retrofitting of information generated along the research development or that comes from external sources. The 2nd Generation Ethanol Project has internally used the proposed method and obtained good results, since with this approach it was possible to keep the team focused on the same main goal, obeying the planned schedule with the resources initially defined, with no rewind or restart.

This thesis is following up a concept of diversity management, in great detail we are talking here about age management, which is human resources management with respect to age and ability of the employee. The theoretical part deals with management of diversity in work teams, defines age management as the possibility of adapting the organization to the needs of aging employees. Highlights the demographic development of the society, bringing us near to age spread of the teachers in schools in the Czech Republic. The empirical part describes in detail the age management tools as suitable instrument for adapting the working conditions for the employees of age 50+. It contains three sub-surveys in three kindergartens, three Primary Schools and three Elementary Art Schools in Prague. Based on semi-structured interviews with the directors and also on answering questionnaires about the age management and the utilization of its tools in between the group of pedagogues of age 50+ and the group of operational staff of age 50+ at the surveyed schools compares the possibility of introducing the instruments of the age management to schools with needs of employees of age 50+. The aim of this work is to describe and compare the current state of use of the age management elements in kindergartens, Primary Schools...

The thesis focuses on analysis and the selection of an appropriate project management tool for web based projects. The theoretical part characterizes project management, level of project management in IT environment and web based projects with their specifics. Within the web based projects, it characterizes the possibilities of development and delivery of the Web applications and the methodology used in the development -- rigorous and agile methodologies. The work focuses on the description of agile methodologies in managing software development and their usage in the management of web based projects. Procedures and ways of managing agile methodologies are reflected in the definition of requirements for functionality analyzed among the project management tools in the practical part. The practical part focuses on the description and characteristics of a sample of project management tools used in web based projects and analyzes the selection of the most appropriate one. Evaluation of project management tools is based on the level of compliance with the pre-defined functionalities and comparison of the cost of acquisition and operation for a 3 years period. The functionality of the selected project management tools is evaluated on the basis of meeting the level 8 defined areas. The cost for the project tools are evaluated in the methods of acquisition, which offers their suppliers - On-Premise, On-Demand with proprietary tools and Open Source Software tools under the GNU General Public License.

The aim of this thesis was to provide manager of a particular e-shop a practical overview of the current state of strategic and operational management and to suggest possible solutions to discovered imperfections. Within the analysis of the current state following assessments has been accomplished: evaluations of company's vision, related goals, design and implementation of the strategy, organizational structure and set of procedures in the company, analysis of jobs activities and full time equivalent analysis. In addition, key business processes of the community e-shop have been mapped with employees and costs were assigned to their various activities, thereby to obtain quantification of the average cost per order. Steps were designed to optimise key processes to improve e-shop's operational efficiency.