Os museus e centros de ciência no Brasil se encontram concentrados, em sua maioria, em grandes centros urbanos e o acesso a esses espaços ainda é restrito a apenas uma pequena parte da população. Nesse contexto, os museus e centros de ciências itinerantes ganharam força nas políticas públicas e vários deles foram criados no país nas últimas duas décadas. Por outro lado, é cada vez mais presente na literatura e nas ações desenvolvidas por esses espaços a demanda por compreender a sua contribuição para o processo de Alfabetização Científica. Diante deste panorama, esta pesquisa objetivou investigar se e como quatro museus e centros de ciências itinerantes brasileiros podem contribuir para a Alfabetização Científica de seus visitantes. Os quatro museus e centros de ciências itinerantes selecionados por sua relevância e público atingido foram: o Projeto Museu Itinerante (Promusit), do MCT-PUCRS; o Ciência Móvel Vida e Saúde para Todos, da Fiocruz; a Caravana da Ciência, da Fundação Cecierj; e o Museu Itinerante PONTO UFMG, da UFMG. A pesquisa assumiu uma abordagem prioritariamente qualitativa, mas, também, utilizou a análise quantitativa, buscando expressar em números algumas qualidades obtidas a partir da análise das experiências estudadas. Para tal, foram conduzidos os seguintes procedimentos de coleta de dados: pesquisa bibliográfica e documental, observações e descrição das exposições estudadas e entrevistas semiestruturadas com os responsáveis. Os dados obtidos foram analisados a partir da ferramenta teóricometodológica Indicadores de Alfabetização Científica adaptada de Cerati (2014) e ampliada de forma a aprofundar a caracterização das intensidades em que indicadores e atributos aparecem nas exposições. Os resultados revelam três tendências sobre como os indicadores e seus atributos são contemplados nas exposições. Assim, a primeira tendência indica que as experiências estudadas possuem, com relação ao Indicador Interação, forte potencial para a sua promoção, sendo que as interações física e estético-afetiva acontecem de forma aprofundada e a interação cognitiva de forma superficial. A segunda tendência aponta que as exposições possuem forte potencial para a promoção do Indicador Científico, privilegiando a expressão de conteúdos científicos gerais, como leis, conceitos e teorias, sobre os temas abordados, contudo, não favorecem a discussão sobre pesquisas científicas contemporâneas e em andamento e seus resultados, tampouco contribuem para fomentar discussões sobre o processo de produção do conhecimento e o papel e características dos cientistas. Por fim, a terceira tendência é relativa a possuírem pouco potencial para a promoção dos Indicadores Interface Social e Institucional e, quando o fazem, esses aparecem de forma superficial. Nas considerações finais, discutimos quatro desafios enfrentados pelos museus e centros de ciências itinerantes, sendo eles: 1) político e financeiro; 2) a divulgação científica na prática; 3) a itinerância na prática e 4) avaliação e pesquisa. / Science museums and centres in Brazil are concentrated in large urban centers and the access to these places is still restricted to a small part of the population. In this context, mobile science museums and centres have gained momentum in public policy and several of them have been created in the country in the last two decades. On the other hand, it is increasingly present in the literature and in the activities developed by these places a demand to understand their contribution to the process of scientific literacy. In this way, this research aimed to investigate if and how four Brazilian mobile science museums and centres can contribute to the science literacy of their visitors. The four mobile science museums and centres selected by their relevance and public reached were: Projeto Museu Itinerante (Promusit), from MCT-PUCRS; Ciência Móvel Vida e Saúde para Todos, from Fiocruz; Caravana da Ciência, from Fundação Cecierj; and Museu Itinerante PONTO UFMG, from UFMG. The research assumed a qualitative approach, but also used a quantitative analysis, seeking to express in numbers some qualities obtained from the analysis. For this purpose, the following data collection procedures were carried out: bibliographic and documentary research, observations and description of the studied exhibitions and semi-structured interviews with those responsible for the mobile museums. The data obtained were analyzed using the theoretical and methodological framework Indicators of Science Literacy adapted from Cerati (2014) and extended in order to deepen the characterization of the intensities in which each indicator and attribute appear in the exhibitions. The results reveal three trends. The first trend indicates that the experiences studied have, with respect to the Interaction Indicator, strong potential for promoting deeply the physical and the aesthetic-affective interactions and for promoting a superficial cognitive interaction. The second trend is that the exhibitions have a strong potential for promoting the Scientific Indicator, favoring the expression of general scientific contents, such as scientific laws, concepts and theories, on the topics addressed, however, they do not favor the discussion about scientific research contemporary and in progress and their results and do not contribute to fostering discussions about the process of knowledge production and the role and characteristics of scientists. Finally, the third trend is related to their little potential for promoting the Social Interface and the Institutional Indicators. When the exhibitions promote them, they are superficial. In the final considerations, we discuss four challenges faced by mobile science museums and centres: 1) political and financial; 2) science communication in practice; 3) travelling in practice and 4) evaluation and research.

Orientador: Prof. Dr. Marcelo Zanotello / Dissertação (mestrado) - Universidade Federal do ABC, Programa De Pós-Graduação em Ensino, História, Filosofia das Ciências e Matemática, 2015. / Esta pesquisa tem como temática central o uso de Textos de Divulgação Científica (TDC) como ferramenta mobilizadora para a promoção de debates de opinião controversa em sala de aula. Trata-se de um estudo empírico, com os dados coletados pelo próprio professor em ambiente natural e pressupostos teóricos de caráter interpretativo. O objetivo consiste em analisar como estudantes do ensino médio constroem sentidos sobre a Física Contemporânea a partir da leitura de TDC e da realização de debates em sala de aula. Para isso, foi elaborada uma unidade de ensino contendo 10 aulas, nas quais 53 adolescentes desenvolveram as seguintes atividades: a leitura de textos escolhidos por eles a partir de uma lista pré-selecionada pelo pesquisador; a resposta por escrito a questionários sobre esses textos; a apresentação de seminários sobre as temáticas polêmicas relacionadas ao texto; a realização de debates com as temáticas de maior interesse. Além do registro escrito de todas as produções dos alunos a pesquisa contou com a gravação em vídeo de 25 seminários e dois debates orais. A escola onde as atividades foram realizadas é particular e localiza-se na Zona Norte da cidade de São Paulo. Tomando como base os referenciais teóricos da Análise de Discurso Francesa e da Lógica Informal, analisou-se a apropriação do debate realizada pelos estudantes ao longo do desenvolvimento da unidade didática. Os dados apontam que os estudantes apresentaram posicionamentos críticos a respeito da produção científica e conseguiram compreender diversos aspectos acerca dos conteúdos de física, ilustrando o potencial desta estratégia pedagógica. / This research has as its central theme the use of Texts of Science Communication (TDC) as a mobilizing tool to promote controversial opinion of debates in the classroom. This is an empirical study, with data collected by the teacher himself from the wild and theoretical assumptions of interpretative character. The aim is to analyze how high school students make meaning of the Contemporary Physics from the reading of TDC and debates in the classroom. For this, a teaching unit containing 10 lessons was drawn up, in which 53 teenagers have developed the following activities: reading texts chosen by them from a pre-selected by the researcher list; the written answers to questionnaires about these texts; seminar presentation on issues related to the controversial text; conducting discussions with the themes of interest. In addition to the written record of all the productions of the students research had the video recording of 25 seminars and two oral debates. The school where the activities took place is private and is located in the north of the city of São Paulo. Based on the theoretical frameworks of the Discourse Analysis and Informal Logic, analyzed the appropriation of the debate held by the students during the development of the teaching unit. The data indicate that students had critical positions regarding the scientific production and managed to understand many aspects about the physics content, illustrating the potential of this pedagogical strategy

Made available in DSpace on 2016-04-04T18:36:33Z (GMT). No. of bitstreams: 1 Wanderley Florencio Garcia.pdf: 840861 bytes, checksum: 3b90aecdf1f4d4db668b40157db1ddd1 (MD5) Previous issue date: 2007-12-17 / This study analyzes the information's organization and the search mechanisms of the Journalistic Documentation Center (Cedoc) from Rede Anhang?era de Comunica??o (RAC), in Campinas. It also analyzes if Cedoc could be an instrument to perpetuate the jounalistic company?s manipulation and persuasion. By means of indirect comment, the research analyzed how Rede Anhang?era de Comunica??o (RAC)?s Cedoc works. RAC is a news group that publishes the periodical paper Correio Popular, in Campinas, S?o Paulo state. This work also analyses the texts retrieved in Documentation Center that were originally published in the Correio Popular between 2001 and 2004, about the program Or?amento Participativo, implanted by the city hall of Campinas. The sdudy was made on the basis of the rhetorical analysis and in the standards of press manipulation described from Abramo. The Documentation Center is an place where a communication's process runs, therefore it has as characteristic the information's feedback and the capacity to turn the journalistic production from ephemeral to perennial. The study identifies problems noticed in order to retrieve information from the Cedoc, caused by using several and insufficient methods on document handling. This work also demonstrates that, just like the paper itself does with its readers, Cedoc tries to convince users that the facts had happened the way they are registered. In such a way, it is concluded that the Documentation Center strengthens the press performance while private device of hegemony , as pointed for Gramsci. / Este estudo analisa a organiza??o da informa??o e os mecanismos de busca do Centro de Documenta??o Jornal?stica (Cedoc) da Rede Anhang?era de Comunica??o (RAC) em Campinas. Analisa tamb?m se o Cedoc pode ser um instrumento para perpetuar as caracter?sticas de manipula??o e de persuas?o da empresa jornal?stica. Por meio de observa??o indireta, a pesquisa analisou o funcionamento do Cedoc da Rede Anhang?era de Comunica??o (RAC), grupo empresarial que publica o jornal Correio Popular, em Campinas, interior de S?o Paulo. Tamb?m foram analisados os textos recuperados no Centro de Documenta??o publicados no Correio Popular entre 2001 e 2004 sobre o programa Or?amento Participativo, implantado pela Prefeitura de Campinas. O estudo foi feito com base na an?lise ret?rica e nos padr?es de manipula??o da imprensa descritos por Abramo. O Centro de Documenta??o ? um espa?o onde ocorre um processo comunicacional, pois tem como caracter?sticas a retroalimenta??o da informa??o e a capacidade de tornar perene a produ??o jornal?stica, que ? ef?mera. O estudo identifica problemas para a recupera??o da informa??o no Cedoc, provocada pela utiliza??o de v?rios e insuficientes m?todos de tratamento dos documentos. O trabalho tamb?m demonstra que o Cedoc refor?a a atua??o da imprensa enquanto aparelho privado de hegemonia , conforme apontado por Gramsci.

The current paper presents a study conducted at At-Bristol Science Centre, UK. It is a front-end evaluation for the “Live Science Zone” at At-Bristol, which will be built during the autumn of 2004. It will provide a facility for programmed events and shows, non-programmed investigative activities and the choice of passive or active exploration of current scientific topics. The main aim of the study is to determine characteristics of what kind of techniques to use in the Live Science Zone. The objectives are to explore what has already been done at At-Bristol, and what has been done at other science centres, and to identify successful devices. The secondary aim is mapping what sorts of topics that visitors are actually interested in debating. The methods used in the study are deep qualitative interviews with professionals working within the field of science communication in Europe and North America, and questionnaires answered by visitors to At-Bristol. The results show that there are some gaps between the intentions of the professionals and the opinions of the visitors, in terms of opportunities and willingness for dialogue in science centre activities. The most popular issue was Future and the most popular device was Film.

Este estudio es el resultado de un análisis de la Setmana de la Ciència (SC) – el primer evento masivo de divulgación científica en el Estado Español, en 1996 – y de la Semana Nacional de Ciência e Tecnologia (SNCT), centrada en la participación de Pernambuco (Estado de la Región Noreste de la República Federativa de Brasil). Este evento tiene lugar en el país sudamericano desde 2004. A partir de estudios cuantitativos y cualitativos buscamos verificar la validez del modelo de las semanas de la ciencia en ambos territorios así como apuntar sus virtudes y potencialidades. El presente trabajo académico pretende servir como una herramienta para la elaboración de políticas públicas de divulgación científica en diferentes contextos y priorizar la participación activa de la población en el proceso de construcción del conocimiento científico. En Catalunya y en Pernambuco fueron evaluadas más de 5.000 actividades bajo ocho parámetros útiles para la observación de las diferencias entre la realización de eventos similares en contextos socioeconómicos dispares. Además, puede dar soporte a políticas públicas en cualquier nivel sea local, regional o nacional. Este estudio puede ser aplicado a otros trabajos sobre la funcionalidad de las semanas de la ciencia en todo el mundo / This study is the result of an analysis of the Catalonian Science Week (SC from its abbreviation in Spanish) - first massive event of popular Science in the Spanish State, held since 1996 – as well as the participation of Pernambuco (Northeastern Brazilian state) in the National Science and Technology Week (SNCT). Based on quantitative and qualitative studies, the aim herein is to verify the application of Science Weeks in both territories and identify their strengths and potentials. This academic study aspires to be a public policy tool for the popularization of Science in different contexts and to prioritize active public participation in the construction of scientific knowledge. Both in Catalonia and Pernambuco over 5.000 activities were evaluated under eight parameters, useful in the observation of differences within the promotion of similar events in distinct socioeconomic contexts. Also, can support public policies at any level - local, regional or national. This study can be applied to other studies on the functionality of the science weeks around the world.

Habitués à considérer que la science est dépourvue d’émotions et à opposer l’émotion à la raison, les scientifiques n'ont pu reconnaitre la place centrale qu'occupent les affects dans leurs pratiques de recherche. Cette thèse se propose d'appréhender le rôle joué par de multiples affects et émotions dans la diffusion de la notion scientifique de Services Écosystémiques (SE) à partir d’une étude multi-sites informée par des entretiens avec des scientifiques et des praticiens de la conservation de la nature ainsi que par des observations participantes de leur travail et de leurs interactions. Émergeant du contexte apocalyptique d'anxiété suscité par la dégradation de l'environnement, la notion de SE offre un espoir aux protecteurs de la nature par le fait qu'elle combine l'écologie et l'économie et souligne la dépendance des sociétés humaines au fonctionnement des écosystèmes. La thèse montre comment la notion a attiré et même séduit un nombre croissant de scientifiques. Ceux-ci ont élaboré des jeux participatifs, des scénarios et des cartes pour communiquer avec des gestionnaires des espaces naturels et des décideurs politiques en créant des atmosphères émotionnelles spécifiques. Dans le domaine de la protection de la nature, la notion a touché de nouveaux publics, motivés non seulement par un amour de la nature ou par un sens de la responsabilité, mais aussi par de l'espoir et un sens de l’opportunité. Documenter comment la vie affective des SE s'est formée dans les rencontres entre les scientifiques et les praticiens, comment elle a été ciblée par de multiples formes de pouvoir, et comment elle a interagi avec des conditions affectives collectives, met en évidence l’importance méthodologique des affects et des émotions et leurs aptitudes à médier et organiser la vie sociale, y compris dans la science. / The tendency to view science as void of emotions and to oppose emotion and reason has prevented acknowledging the central place of affects in research practices. Drawing on a multi-site study informed by interviews with scientists and conservation practitioners, and participatory observation of their work and interaction, this thesis attends to the role played by multiple affects and emotions in the diffusion of the scientific notion of Ecosystem Services (ES). Emerging from the apocalyptic context of and anxiety over environmental degradation, ES offers hope for conservationists by combining ecology and economics, and by illuminating the dependence of human societies on the functioning of ecosystems. The thesis shows how the notion has attracted and even seduced ES scientists. ES scientists, then, designed participatory games, scenarios and maps to interact with nature managers and decision-makers through specific emotional atmospheres. In nature conservation, the notion reached new kinds of affective publics not only motivated by a love of nature or a sense of responsibility, but also by hopefulness and a sense of opportunity. Documenting how the affective life of ES has formed in encounters between scientists and practitioners, how it has been targeted by multiple forms of power, and how it has interacted with collective affective conditions, the thesis emphasises the methodological significance of affects and emotions and the varied ways in which they mediate and organise social life, including science.

Submitted by Anderson Silva (avargas@icict.fiocruz.br) on 2012-05-04T16:21:22Z No. of bitstreams: 1 ana_maria_m_palma_ioc_ebs_0001_2009.pdf: 1385760 bytes, checksum: 8b2db5fa7eb12a68fee34d621db286b0 (MD5) / Made available in DSpace on 2012-05-04T16:21:22Z (GMT). No. of bitstreams: 1 ana_maria_m_palma_ioc_ebs_0001_2009.pdf: 1385760 bytes, checksum: 8b2db5fa7eb12a68fee34d621db286b0 (MD5) Previous issue date: 2009 / Fundação Oswaldo Cruz. Casa de Oswaldo Cruz. Museu da Vida. Rio de Janeiro, RJ, Brasil / Face à participação da ciência em nosso cotidiano, a divulgação científica desempenha um papel crucial na conquista da cidadania e constitui-se em um importante instrumento no processo de aprendizagem por livre escolha. Com o intuito de reforçar sua atuação nesse campo, museus e centros de ciência, meios tradicionais de divulgação da ciência, voltam-se cada vez mais para as novas tecnologias de informação e comunicação e preocupam-se em avaliar o impacto de sua presença virtual. Com o objetivo de traçar um perfil preliminar do público do museu virtual Invivo, do Museu da Vida, desenvolveu-se uma pesquisa exploratória, utilizando três métodos de investigação: análise de log do servidor, page-tagging e um questionário on-line. Um levantamento histórico da visitação registrou que, entre 2005 e 2008, houve um aumento de 340% no número de visitas únicas e de 295% no número de páginas acessadas. Estes dados demonstram o crescimento expressivo do site, quando comparados com as estatísticas oficiais que mostram, entre 2005 e 2007, aumento de 28% de brasileiros que já tinha acessado a Internet pelo menos uma vez e de 41% daqueles quem utilizavam esse meio habitualmente. A análise indicou também um crescimento expressivo da visitação no início do período escolar e queda durante as férias, bem como dias úteis movimentados e fins de semana mais calmos. Curvas semelhantes foram detectadas em outros estudos sobre museus. O pico da visitação se dá no horário da tarde, o que sugere uma concentração de estudantes do segundo segmento do ensino fundamental e do ensino médio (a partir de 11/12 anos). A importância do público escolar na visitação ao Invivo é comprovada ainda pelo alto índice de acesso às matérias mais vinculadas ao currículo. Respondido espontaneamente por 209 visitantes, o questionário online permitiu obter dados demográficos, sobre motivações e uma avaliação do site. O visitante virtual é principalmente do sexo feminino (77.9%), majoritariamente adulto e com formação universitária. A preferência como atividade cultural pela leitura de livros (79.90%), seguida pela Internet (77.03%), são dados que apontam para um grupo culturalmente privilegiado e com hábitos diferentes do perfil brasileiro. O site foi aprovado por 91% dos usuários. A linguagem e o conteúdo educacional foram pontos que receberam avaliação positiva. Os participantes solicitaram mais material de apoio ao professor, experiências, jogos e artigos sobre prevenção à saúde, ciência e tecnologia de ponta, meio ambiente, fenômenos da natureza e controvérsias e riscos da ciência. Os usuários sugeriram, também, maior interatividade, com o incentivo ao diálogo e à promoção de debates, e mais recursos, como imagens e fotos exuberantes, infográficos e vídeos. / Given the involvement of science in our daily life, science communication plays a crucial role in the conquest of citizenship, being also an important tool in the process of free-choice learning. Museums and science centers have been a traditional media for public understanding of science. In order to strengthen its activities in this area, these institutions are increasingly turning to the new Information and Communication Technologies. They have been also evaluating the impact of their virtual presence To draw a profile of the public of the Invivo - Museum of the Life’s virtual museum - an exploratory research was developed, using three methods of investigation: log analysis, page-tagging and on-line survey. A historical survey of the visitation recorded an increase of 340% in the number of unique visitors and 295% in the number of page views, between 2005 and 2008. These data demonstrate the expressive growth of the site, when compared with the official statistics, which shows that, between 2005 and 2007, there were an increase of 28% of Brazilians who had accessed the Internet at least once and 41% of those who were frequent Internet users. The analysis demonstrates that visitation grows at the beginning of classes and falls during the school holidays. It also shows busy working days and quiet weekends. Both patterns were found in other studies on museums. Peak visitation occurs in the afternoon hours, which suggests a concentration of students from junior high (from 11/12 years)and high schools. The importance of students and people involved in educational process in the visitation of Invivo is also proven by the high rate of page views of content more related to national curriculum standards. Answered spontaneously by 209 visitors, the online survey collected data on demographics, motivations. It also provided an evaluation of the site. The virtual visitors are mainly women (77.9%), mostly adult and college educated. Their favorite cultural activities were reading (79,9%) and Internet navigation (77%). This points to a culturally privileged group with different habits and profile of the Brazilian population. The site was approved by 91% of the respondents. The language and educational content were items that received positive evaluation. Participants are interested in more educational material, experiences, games, health prevention, cutting-edge S&T, environment, natural phenomena and controversies and risks of science. Users suggested, also, greater interactivity, with the encouragement of dialogue and the promotion of debate, and more resources, such as bigger images, graphics and video.

Dans les institutions muséales dévolues à la communication scientifique publique, la médiation dite « présentielle », plaçant en coprésence des objets, un public et un médiateur dans un environnement dédié, reste méconnue. Du point de vue des SIC, l’analyse de situations concrètes permet de dépasser le seul cadre d’une transmission d’informations, pour s’interroger sur l’importance des formes du tiers dans le contexte de construction du sens. La communication présentielle est éphémère et repose sur les paroles et les gestes d’un tiers incarné. Elle offre une plus grande potentialité d’échanges dans la situation, à la différence d’autres médias, comme l’exposition. L’objectif de cette recherche est d’interroger la place de ces spécificités dans les dispositifs de médiation du Pavillon des sciences, un Centre de Culture Scientifique, Technique et Industrielle. Menée en immersion et à partir de méthodes qualitatives (observations, entretiens), elle a permis d’observer le déroulement de situations de médiation, d’adopter le point de vue du public et celui des animateurs. Les animateurs scientifiques proposent au public des formes d’accès aux savoirs scientifiques basées sur l’articulation d’un propos et d’une mise en scène de l’approche expérimentale. Ces résultats permettent de mettre au jour une forme de communication sui generis, hybride entre médiation muséale et animation, et mettant à disposition une diversité de signifiants. / In science museums and science centers, "presential" mediation positioning a mediator and the public in the co-presence of objects within a dedicated environment, remains relatively unknown. From a Communication Science perspective, analyzing actual situations transcends the simple provision of information, and focuses on the significance of third party forms within the construction of meaning. Presential communication is transient and centered on the words and gestures of an embodied third party. It provides a greater potential for interactions around practical situations, unlike other media (i.e. an exhibition). The purpose of this research is to question the rightful place of these specificities within mediation processes in the Pavillon des Sciences, a french science center. Using qualitative methods and an immersive approach (observations, interviews), this research has enabled the analysis of mediation situations and adopted the viewpoint of both the explainers and the public. Scientific mediators propose different forms of access to scientific knowledge to the public, based on the exploration of a theme and presentation of an experimental approach. These results renew a hybrid form of sui generis communication, between museal interpretation and sociocultural activities, through the presentation of a variety of signifiers.

Geoscience operates at the boundary between two worlds; the visible and the invisible. Increasingly, new geological technologies such as hydraulic fracturing, carbon capture and storage (CCS) and radioactive waste disposal are drawing the public’s attention to the ‘invisible’ world of the geological subsurface. This presents unique communication challenges because these technologies exist in a realm that can never be physically seen. This thesis addresses this issue by examining the psychological perceptions of residents in three villages in the south west of England. A representative sample from each village was qualitatively interviewed and mental models were constructed from the resultant data using the ‘mental models’ technique (Morgan et al, 2002). The mental models were then quantitatively tested using a questionnaire to assess the perceptions that a broader sample of the residents of these locations hold towards the geological subsurface. The results from the mental models assessment identified the principal perceptions held by the majority of the public surveyed. In particular, the study revealed the connection between the visible surface and the invisible subsurface and how different participants engaged with that boundary; choosing either a geoscience-centric or an anthropocentric approach to penetrating the surface. These approaches utilised by non-experts differed from those employed by the experts, who used a regionally specific geoscience-centric approach to visualising the subsurface. The work provides an important empirical baseline from which to develop a science-led strategy to engage the general public with new technologies and to increase our understanding of the more broadly held conceptions of the invisible subsurface.

Made available in DSpace on 2016-06-02T19:16:29Z (GMT). No. of bitstreams: 1 3791.pdf: 2187682 bytes, checksum: 7ca9c3ab94bddd355c7661ad95640807 (MD5) Previous issue date: 2011-02-25 / Universidade Federal de Minas Gerais / The Centers for Research, Innovation and Diffusion (Cepid) of the Sao Paulo Research Foundation Centre are devoted to multidisciplinary basic research and innovation, knowledge transfer to business and public sectors, and interaction with the educational system. Hence the relevance of consistent public communication of science and technology. This masters dissertation carried out an analysis of the communication initiatives made by the Multidisciplinary Center for Development of Ceramic Materials (Sao Carlos, SP), a Cepid which became a National Institute of Materials Science and Nanotechnology. In the field of the science communication, the center output is vast and focuses on a research and development area in which increasing resources have been invested in Brazil. The center usually publishes online news releases and produced 68 programs of a TV series named From the classical ceramic to the nanotechnology , with 15 minute-length each, available in DVD and broadcasted on the University Channel of São Carlos. We studied such communication output with framing analysis. The results showed that aspects of great relevance to S&T communication were often absent from our sample, which indicates opportunities to advance the center performance in that field. We suggest the adoption of eight categories of information as news values in accordance with the context of the democratic model of science communication. / Os Centros de Pesquisa, Inovação e Difusão (Cepids) mantidos pela Fundação de Amparo à Pesquisa do Estado de São Paulo (Fapesp) trabalham em pesquisa multidisciplinar, de natureza básica e orientada à inovação tecnológica, e na transferência de conhecimento para os setores empresarial e público, além de buscar a interação com o sistema educacional. Daí a necessidade de ações consistentes de comunicação pública de ciência e tecnologia. Esta pesquisa envolveu a análise da comunicação do Centro Multidisciplinar para o Desenvolvimento de Materiais Cerâmicos (CMDMC), de São Carlos, SP, um dos Cepids que, por sua projeção, ampliou sua atuação na forma do Instituto Nacional de Ciência dos Materiais em Nanotecnologia. No campo da comunicação da ciência, a produção do CMDMC é ampla e enfoca uma área de pesquisa e desenvolvimento na qual têm sido investidos crescentes recursos no Brasil. O CMDMC divulga rotineiramente sua atuação em veículo de informação online e produziu 68 programas de TV da série intitulada Da cerâmica clássica à nanotecnologia , com duração média de 15 minutos cada, disponíveis em DVD e veiculados no Canal Universitário de São Carlos. Realizamos um estudo de tais instrumentos de comunicação do CMDMC com a metodologia de análise de enquadramento. Os resultados assinalam que aspectos de essencial relevância para a comunicação de C&T no âmbito dos Estudos CTS estão, com freqüência, ausentes da amostra estudada, dado que se coloca como indicador das oportunidades de aperfeiçoamento da comunicação do centro. Sugerimos a adoção de oito categorias de informação como critérios de produção da notícia adequados ao contexto do modelo democrático de comunicação da ciência.